OLYMPIC COLLECTION
COVERING YOUR ASS SINCE 2001
Sales and Press Office Aware Soho Ltd 34 Webb’s road London SW11 6SF - UK sales@awaresoho.com www.awaresoho.com
For the last 10 years, Aware has been covering the ass of many Londoners. Quite literally… Established in 2001 on fashionable Old Compton Street (Soho - London) as the first ever men’s underwear store in the UK, Aware gained international recognition when it launched its first collection a few years later. Aware’s Soho store quickly became an institution where A-list celebrities and fashion designers from Alexander McQueen to Domenico Dolce and Stefano Gabbana would drop in when in town. The quality of our materials and the comfort of our underwear are second to none. Our elastic waistbands are amongst the softest on the market and at this price, you won’t find better quality anywhere else and your customers will be the first to tell you! Our Autumn-Winter 2011 collection is a tribute to the world of sports in anticipation of London’s hosting of the Olympics for the third time in 2012, so let’s the Games begin!! Inspired by the vintage colours of US basketball team shirts, our Basketball range is both sporty and really cool, especially with its contrast colour front pouches. A really funky retro look! Lacrosse is a great sport played on both sides of the Atlantic, hence the clear reference to the US and the UK on the elastic band. The bright pink may clash with the deep black, but we kind of like it.
© 2011 - All rights reserved in all countries Aware Soho ltd
COVERING YOUR ASS SINCE 2001
Sales and Press Office Aware Soho Ltd 34 Webb’s road London SW11 6SF - UK sales@awaresoho.com www.awaresoho.com
Our Football range was originally supposed to be more about soccer than American football, we think it would look great on any of those hunky American players though... Mega Logo is everyone’s favourite range. Heavily branded, combining red and black – traditionally very strong colours for us – it is a no-brainer that could almost be treated as a basic by our retailers. The Sports Fanatics range sums up our whole Autumn-Winter 2011 collection. Everyone loves it so much that we have decided to include a great tank top in it, which will look super duper cool with a pair of jeans! All of the colours in the Autumn-Winter 2011 collection match those of our Colour Silver programme, so don’t hesitate to mix and match them into your shopfloor merchandising. The candy pink tank in the Colour Silver programme goes beautifully with the Lacrosse underwear and the ocean tank matches the blue of the Football range. All this was thought out by our international team of designers who worked hand in hand with visual merchandisers with years of retail experience and know exactly what customers are looking for. Every day, everywhere, Hundreds of men are becoming Aware.
© 2011 - All rights reserved in all countries Aware Soho ltd
FOOTBALL
U101
Jockstrap White
U102
Sports Briefs White
U103
Shorty White
U104
Boxer White
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd
FOOTBALL
U105
Jockstrap Blue
U107
Shorty Blue
U106
Sports Briefs Blue
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd
BASKETBALL
U201
Jockstrap Black
U202
Sports Briefs White
U203
Shorty White
U204
Boxer Black
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd
LACROSSE
U301
Jockstrap Black
U302
Sports Briefs Black
U303
Sports Briefs White
U304
Boxer Black
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd
LACROSSE
U305
Boxer White
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd
SPORTS FANATICS
U401
Jockstrap Blue
U402
Sports Briefs Blue
U403
Shorty Blue
U404
Boxer Blue
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd
SPORTS FANATICS
U405
Jockstrap White
U407
Shorty White
U406
Sports Briefs White
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd
SPORTS FANATICS
U408
Tank Top White
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001 © 2011 - All rights reserved in all countries
®
MEGALOGO
U501
Jockstrap White
U502
Sports Briefs White
U503
Shorty White
U504
Boxer White
AVAILABLE FROM AUGUST/SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 - All rights reserved in all countries Aware Soho Ltd