COLOUR SILVER COLLECTION
COVERING YOUR ASS SINCE 2001
Sales and Press Office Aware Soho Ltd 34 Webb’s Road London SW11 6SF - UK sales@awaresoho.com www.awaresoho.com
For the last 10 years, Aware has been covering the ass of many Londoners. Quite literally… Established in 2001 on fashionable Old Compton Street (Soho - London) as the first ever men’s underwear store in the UK, Aware gained international recognition when it launched its first collection a few years later. Aware’s Soho store quickly became an institution where A-list celebrities and fashion designers from Alexander McQueen to Domenico Dolce and Stefano Gabbana would drop in when in town. The quality of our materials and the comfort of our underwear are second to none. Our elastic waistbands are amongst the softest on the market and at this price, you won’t find better quality anywhere else and your customers will be the first to tell you! Our Colour Silver collection is our never out of stock programme. We always have stock in black and in white, making it easy for our retailers to replenish in between seasons. We also bring out two seasonal collections a year which are all about colour and fun! All of the colours in our seasonal Colour Silver programme match the colours of our fashion collections so there are easy to merchandise on the shop floor, in the shop windows and online. The ethos behind our Colour Silver collection is style combined with fun. The stunning silver elastic waistband was developed in Japan for us, where the words quality and comfort have a different meaning from the rest of the planet! It is so smooth you will never want to get out of your underwear. A lot of our customers actually also wear their Colour Silver underwear to bed as it is so fantastically comfortable.
© 2011 – All rights reserved in all countries Aware Soho Ltd
There are three delivery windows for this collection. 1) Any time of the year in black and in white. 2) From September 2011 and while stock lasts in Ocean, Aubergine and Candy, which match our Autumn-Winter 2011 collection. 3) From February 2012 and while stock lasts in Royal, Clementine, Lemon and Tomato, which match our Spring-Summer 2012 collection. As this is a very successful range, it is best to pre-order your stock so we can manufacture it for you. We will always manufacture extra stock in the most popular colours, but once that stock has sold out, we won’t be able to produce more and we will move to the following season’s colours. The underwear in Ocean, Aubergine and Candy comes with matching tank tops whereas in Royal, Clementine, Lemon and Tomato, the matching tanks can be found in the fashion collection. For Royal, choose the Fit for a King tank. For Clementine, choose one of the the Recyclable tanks. For Lemon, choose the Old Compton Street tank. For Tomato, choose one of the the Athletic tanks. The Colour Silver collection is very playful and merchandises beautifully. Is is a no-brainer when it comes to replenishment as there is always stock. It definitely is your bread and butter and we strongly advise that you carry it in black and in white all year round, peppering it with fashion colours at key times during the year. Our price point is fantastic for this level of quality and you will definitely get customers who buy every single colour in the shape they like, just because the underwear is so comfortable and soft. We hope you enjoy our Colour Silver collection as much as our ever-growing number of retailers and customers around the world. Every day, everywhere, Hundreds of men are becoming Aware.
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS001
Jockstrap White
CS002
Briefs White
CS003
Shorty White
CS004
Boxer White
AVAILABLE ALL YEAR ROUND
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS006
Jockstrap Black
CS007
Briefs Black
CS008
Shorty Black
CS009
Boxer Black
AVAILABLE ALL YEAR ROUND
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS005
Tank Top White
AVAILABLE ALL YEAR ROUND
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS010
Tank Top Black
AVAILABLE ALL YEAR ROUND
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS011
Jockstrap Ocean
CS012
Briefs Ocean
CS013
Shorty Ocean
CS014
Boxer Ocean
DELIVERY FROM SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS016
Jockstrap Aubergine
CS017
Briefs Aubergine
CS018
Shorty Aubergine
CS019
Boxer Aubergine
DELIVERY FROM SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS021
Jockstrap Candy
CS022
Briefs Candy
CS023
Shorty Candy
CS024
Boxer Candy
DELIVERY FROM SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS015
Tank Top Ocean
DELIVERY FROM SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS020
Tank Top Aubergine
DELIVERY FROM SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS025
Tank Top Candy
DELIVERY FROM SEPTEMBER 2011
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd
COLOUR SILVER
CS026
Jockstrap Royal
CS027
Briefs Royal
CS028
Shorty Royal
CS029
Boxer Royal
DELIVERY FROM FEBRUARY 2012
COVERING YOUR ASS SINCE 2001
®
© 2011 – All rights reserved in all countries Aware Soho Ltd