FREE W EEKLY Page 3
13 May 2011
Property Marketplace
INCLUDING THIS MONTH’S AMBIANCE
Hua Hin Live Crossword FA Bribery Fail
A DECADE OF MISSED OPPORTUNITY JAZZ FESTIVAL 10 YEARS OLD THIS YEAR BUT NOTHING LEARNED
HUA HIN THAILAND Every June since 2001, Hua Hin has hosted the annual Jazz Festival. Every year thousands upon thousands descend on the town. Every year many more miss out because of the poor organisation and promotion that has dogged the event for several years. And every year the opportunity to make it a truly great event is missed. AWOL ran a similar front page last year, where we wondered if the festival was going to happen at all; it did of course, and large numbers attended and enjoyed the shows, but the same problems that always occur were evident again. Not enough thought is given to traffic management or providing something like a park and ride service, meaning, as there normally is when any event takes place here, gridlock for the town. The planning of the event, in terms of other activities connected to the festival, like artist workshops, or smaller stages dotted across the town and more involvement of the bars, restaurants and other local businesses to give the town a real ‘festival feel’., is non-existent Marketing opportunities and commercial possibilities could be extended beyond the main sponsors of the event, and in any case all of these things should be in place months before, not just a couple of weeks prior to the festival. As a weekly publication we are normally able to print the lineup and dates of the festival for our readers, but almost all other local publications in Thai or English are monthly, thus denying them a chance to join in with one of, if not the largest annual event for the town. We have printed in our ‘Hua Hin Live’ section that the festival will happen between Friday 10th and Sunday 12th June, as these are the dates on the TAT website; if correct, then with less than four weeks to go, the organisers are leaving it too late once again. Maybe next year will be different?
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