30 August 2013
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FREE weekly issue 2 46
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clock ticking for thai tourism?
hua hin, THAILAND With just 16 months to go until the scheduled start of the ASEAN Economic Community, a study by the Centre for International Trade Studies at the University of the Thai Chamber of Commerce has warned that Thailand’s tourism sector is in danger of falling behind it’s neighbours in key service areas. The study shows that ASEAN countries, especially Malaysia and Singapore, have seriously improved their tourism and hospitality services to draw more visitors. “Thailand needs to develop tourism services and improve hospitality so that the tourism industry can help increase the country’s income during the slowdown in exports and domestic growth,” Aat Pisanwanich, director of the Centre, said this week. Foreign visitors are less satisfied than they once were with the “Siamese Smile”, as many Thais, particularly people working in service businesses, look displeased, according to the study. The service industry should urgently improve its services and the attitude of its employees or the country could see fewer visitors in the future, the study found. Language skills were also highlighted as being a problem, and the study said that the public and private sectors need to encourage their employees to improve English, Chinese, Japanese, Korean and ASEAN languages. Hua Hin is poised to be a significant beneficiary from tourism over the coming years, but the warnings in the study should be heeded here too, and Thais working in the tourism sector may find their jobs under threat from workers coming here from other ASEAN nations unless they do so. The strong baht has also taken it’s toll on tourism with Thailand no longer regarded as a cheap destination by Europeans and Americans.
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