Axisinnovates December 2018

#AxisInnovates The latest news & views from Axis in the UK and Nordics

Issue 10

Focus: king Smarter wor Page 6 side!

Read more in

y trends g lo o n h c e t 2019 t year x e n l il w t a Wh ge 4 bring us? Pa livering e d in le o r ’s GDPR er world f a s , r e t r a m as ses view How businesy and data cybersecurit age 12 protection P

1

Contents Editorial 3 2019 technology trends 4 Axis tools 6 Cybersecurity 10-12 Sustainability 13 Innovation 14 Cloud Services 16 Transportation 18 Access control 20 News & announcements 22 Events 25 Solution stories 26 Training & certification 30 Online channels 31 Editor Kristina Tullberg kristina.tullberg@axis.com Tel: +46 46 272 1800 www.linkedin.com/ in/kristinatullberg Publisher Atul Rajput www.axis.com

2

Helsinki Oslo

Stockholm

Gothenburg HQ Lund

Dublin

Luton

Contact Axis Northern Europe UK office Axis Communications Ltd. 1 Capability Green Luton Bedfordshire LU1 3LU, UK

Nordic office Axis Communications Emdalavägen 14 223 69 Lund Phone: +46 (46) 272 1800 Sales: +46 (46) 272 2050

Phone: +44 (0)1582 283 760

Twitter: LinkedIn: Facebook: YouTube: Blog:

@axis_neur /axis-communications /axiscommunications /AxisCommunications axis.com/blog/secure-insights/

EDITORIAL

Helping businesses work smarter with intelligent technology

By Atul Rajput, Regional Director, Northern Europe, Axis Communications Atul Rajput: www.linkedin.com/in/atulrajput Welcome to the tenth issue of our partner magazine, #AxisInnovates.

This year has been a challenging one for businesses across Northern Europe.

The implementation of the EU’s General Data Protection Regulation (GDPR) and Directive on security of network and information systems (NIS Directive) has left many with the clear understanding that cybersecurity must be a major priority in our new digitally-connected landscape.

As our customers’ appetite for network security technology shows no sign of diminishing, the requirement for tools that help them work smarter and safer becomes greater. That is, of course, Axis’ core mission, to innovate for a smarter safer world and we are proud to be able to deliver network security devices that not only keep businesses safe from external threats, but also help them operate more intelligently.

New tools for smarter working

AXIS Device Manager is just one excellent example of how our technology can help businesses achieve this, as well as enhance their cybersecurity provisions.

The reality of deploying and maintaining thousands of networked devices, all of which present potential attack points on corporate networks, is an extremely challenging one. It is this problem that the AXIS Device Manager aims to address by giving users the capability of undertaking all major device management tasks, including device and security updates, from a central console.

AXIS Site Designer is also a great example of how we help our installer and integrator partners work smarter. With this tool, the installer is able to choose the right cameras for any surveillance environment, add accessories and pick a recording solution quickly and easily. Once this has been done, AXIS Site Designer prints a comprehensive bill of materials that includes everything needed to complete an installation, saving time and, ultimately, money.

Leading the way in sustainable business operations

It should go without saying that it is also crucial that all those systems and tools are designed with a ‘secure by design’ ethos and are manufactured in a sustainable and ethical manner. Working smarter isn’t just about what a technology can do, it is also important to consider how it has been made and the impact it will have over its lifetime. That is why one of the major topics of conversation for 2018 has been sustainability. We’ve been at the forefront of sustainable device development for many years.

We want to be the model in sustainabilityrelated matters and, as a leading market player, we have an excellent opportunity to influence the world around us. We recognise that our customers, staff and partners are not only increasingly looking to deploy environmentally friendly products, but they are also demanding their suppliers operate in a sustainable way, too.

Working smarter means developing products that do not have a negative economic, social or environmental impact.

That’s why the Axis sustainability strategy is based on a number of policies, including a code of conduct which all employees are obliged to follow. Our sustainability strategy has several pillars comprising Economic Responsibility and Responsible Conduct, Environmental Responsibility, and Social Responsibility. However, a vendor cannot be truly sustainable by itself. Axis also ensures its entire chain of suppliers, distributors and resale partners share its commitment to environmental and social responsibility, meaning customers can trust the Axis brand.

Atul Rajput Regional Director, Northern Europe, Axis Communications

AXIS Companion is proof of this – using only PVC free cameras. This underlines our commitment to ethical manufacturing and smarter innovation.

Growing the market together

As we approach the end of another year, it is an opportune time to pause and reflect.

2018 has been another successful year for Axis and the foundation of that success is built on long term partnerships. On behalf of the Northern European team, I would like to express our gratitude to all our business partners and customers who continue to support and advocate Axis and for your steadfast commitment to growing the market together in partnership.

Finally, I would like to take this opportunity to wish you all a merry Christmas and a happy, healthy, and prosperous 2019.

Regarding environmental responsibility, 95% of materials used in Axis products can be recycled or combusted at their end of life, and 93% of Axis network cameras that were sold during 2017 were PVC-free.

3

2019 TECHNOLOGY TRENDS

Six trends affecting our business and the security sector

By Johan Paulsson, CTO at Axis Communications

Future-gazing is never an easy task, and while many new technologies and broader issues will no doubt be significant in the long-term, what particularly interests us are those areas where we can see a compelling use case in the shorter-term.

As such, in thinking about 2019 we see a number of the key trends being an extension of those we identified at the start of 2018. Indeed, four of the six trends detailed below featured 12 months ago.

In these areas, we have seen momentum in the past 12 months that highlights the potential for the next year. So, no apologies for the repetition!

1. Artificial intelligence

For all the attention and discussion, you could be forgiven for thinking that Artificial Intelligence (AI) is fundamentally changing every industry and sector.

In reality, of course, progress differs from industry to industry and from application to application. In some fields – notably healthcare and specifically cancer detection – AI is already having a significant positive impact. In other areas, progress is steadier. Video surveillance is one of them.

4

In our industry today, machine or deeplearning is mostly used for video analytics, but we expect the technology will be an important component in many different applications and products in the future.

Over time it will become a common tool for software engineers and will be included in many different environments and devices. But, again, its application will be driven by the most compelling use cases, not by the technology itself. There is a temptation in the surveillance and security sector to over-promise in relation to new technologies.

This has been true of AI in video analytics and, particularly, in some of the claims made around the current application of deep learning. With AI and deep learning, as with any new technology,

we’re committed to making sure its implementation is robust, reliable and addresses real customer challenges.

Deep learning consists of two different phases: the training phase and the execution phase. The former requires a lot of processing power, data and time, so most likely will be run on a server and/ or in the cloud, while additional training (fine tuning) could be done at the edge (which is a neat link into our next trend).

The execution phase - that which requires ‘trained’ data to work - can be done at any level within the system, purely dependent on how much processing power is required and how time-critical the application is.

2. Cloud and edge computing

If AI could still be said to be in the earlier stages, it’s difficult to argue that cloud computing is anything other than firmly established and heading towards, if not already on, the plateau of productivity.

There can be few organizations in the private or public spheres that aren’t making use of cloud computing at some level, and many have moved their entire infrastructures to a cloud-based model.

That said, cloud computing is based on centralized computing in one or many data centers, and as the proliferation of connected, Internet of Things (IoT) devices grows exponentially, so does the amount of data produced. Even as more data centers with ever-increased capacity are created, this tsunami of data could become overwhelming. This can be particularly critical in areas such as video surveillance, where despite the development of technologies designed to reduce storage and bandwidth needs, data demands are still significant.

This is where the benefits of edge computing come to the fore. In simple terms, as its name suggests, edge computing puts more data processing at

Johan Paulsson CTO, Axis Communications the ‘edge’ of the network, close to where the data is collected by the sensor and before transfer to the data center. One particular benefit in some sectors relates to speed of processing and ability to act upon the data captured. In our business, edge computing means processing data within the camera itself. Initial processing of data within the camera can significantly reduce the bandwidth demands of both data transfer and storage. Additionally, data can be anonymized and encrypted before it is transferred, addressing security and privacy concerns.

3. Personalization vs privacy

In years to come, 2018 might be considered as the year when broad awareness of data privacy reached its highest point, particularly that associated with personal information.

To those in the public and private sectors, the EU’s General Data Protection Regulation (GDPR) bought a higher level of scrutiny than ever before to how organizations collect, store, share and use personal information.

2019 TECHNOLOGY TRENDS

Ultimately, we live in a world where we have been given valuable online services in exchange for knowingly or unconsciously handing over a significant amount of personal data. Indeed, this data is used by the likes of Facebook, Amazon, Google and others to increase the value of these services through a high degree of personalization. To many, however, it feels like a line has been crossed between useful personalization and invasion of privacy.

Ultimately, the trust between an organization and its customers is becoming an increasingly important and tangible asset. Indeed, recent research from consulting firm Accenture¹ has established a correlation between stakeholder trust and revenue. Concerns about a company’s approach to privacy and the use of personal data will be one of the most impactful aspects of trust in business moving forwards.

4. Cybersecurity

Can something continue to be a ‘trend’ when it appears every year, and is a constant concern? Whatever your answer to that question, it’s impossible to think about issues that will affect every sector this year without a mention of cybersecurity. Indeed, in relation to the previous point, the fastest way to damage trust between a company and its customers (and shareholders) is through a cybersecurity breach.

Cybersecurity will never be solved, because the cybercriminals (and increasingly nation states) will never stop trying to find and exploit vulnerabilities. Attacks are becoming more sophisticated, at a time when the number of connected devices mean that potential vulnerabilities and insecure network end-points are growing exponentially.

One particular area of vulnerability that has been highlighted recently is in the supply chain², where either a lack of good cybersecurity practice or even deliberately malicious actions can result in cybersecurity breaches being achieved through both software and hardware.

The provenance of products is ever more critical than ever, with manufacturers needing to be confident that every link in their supply chain is a secure as it should be.

5. Smart technology to deliver environmental benefits

We’ve already seen how video analytics can be used as an operational planning tool by organizations looking to improve energy efficiency within offices, with the subsequent positive benefits for the environment. But new types of sensors can more accurately measure environmental impact across an organization’s sites, effectively acting as highly sensitive artificial ‘noses’ calibrated to different forms of output, and thermal imaging can be used to pinpoint areas of energy wastage.

video or thermal camera to quickly identify fires or spillages, again prompting alerts which will create a more rapid and effective response. When the range of sensors are considered – from thermal to motion, from atmospheric to video – the ways in which they could be combined are endless, as are the potential benefits of doing so.

Technology continues to develop at a rapid and accelerating pace. While it can be easy to become distracted by the potential of every new trend or innovation, each must be considered in relation to the use cases that are going to deliver maximum positive impact and value to organizations and citizens. This remains the lens through which we view technology trends and their application, and 2019 promises to be another exciting year in bringing new technologies to market in increasingly useful ways.

For instance, one critical area where such sensors can heighten awareness, understanding and, increasingly allow for remedial action is in air quality. Whether inside buildings or in the external urban environment, the negative impacts on health and associated costs are becoming an ever-greater issue. Smart sensors will have a central role to play in addressing the problem globally.

Such applications add value to organizations through efficiencies and cost savings (and, hopefully, health benefits), but also help them reach their own environmental and sustainability goals.

6. Sensor integration driving smart actions

In themselves, individual sensors such as those described above can deliver significant benefits. But a final trend that we’re confident will be increasingly prevalent in 2019 will be combining and integrating sensors to prompt ‘smart’ actions.

For instance, in a smart city, a motion sensor connected to a barrier could trigger a camera which, in turn, would trigger an alert in the operations center, allowing for rapid and appropriate response. Or an environmental sensor could again trigger a

Read more blog posts by Johan Paulsson: www.axis.com/blog/secureinsights/author/johanpaulsson/

www.mediapost.com/publications/article/327397/study-finds-correlation-between-trust-revenue.html ²www.wired.com/story/supply-chain-hacks-cybersecurity-worst-case-scenario/ 1

5

AXIS TOOLS

Just what you need – when you need it

By Viktor Svärm, Sales Engineer Nordics, Axis Communications Viktor Svärm: www.linkedin.com/in/viktor-svärm-08469089/

It’s now easier than ever to find the right components for the job. With our updated tool pages, you get a significantly improved user experience that makes it simpler for you to save time and to find the right parts and cameras from the start.

Just recently, Axis launched its updated online tools pages, which offer a variety of opportunities for integrators and other partners to find the right components – and and make the most of them – when designing surveillance systems. The tools help to save time at every project stage, from design to quotation on to installation and maintenance – in other words, a 360-degree offering.

The user experience in focus Our tools are designed to meet real-life customer challenges in a user-friendly way. Now, you will get a much-improved overview, which makes it easier to find the tool that you need for a specific task.

To improve orientation, the tools are divided into four sub-categories: > > > >

Find and compare products Plan and design sites Install and manage systems Downloads & plugins

Find and compare products As the name implies, the tools in this category help you find, compare and choose the right components for your surveillance system. Let’s take a closer look at some of the tools.

Product selector is continuously updated to include all available Axis products, making it a very comprehensive and useful tool. Use it as an online catalogue to get instant access to product features and hard facts. You can filter your searches and compare products, which makes it even easier and quicker to find the right product, in just a few steps.

6

Accessory selector helps you find the right accessories for your cameras, such as mountings. You’ll get it right from the start, which ensures a smoother installation process and less interruptions caused by, for instance, a wrong mount or power specification.

Plan and design sites When you need help planning and optimizing your system, this is where you find the right tools. Whether it’s about camera placement or coverage, or calculating the required storage or bandwidth, these tools have got you covered.

AXIS Site Designer is your go-to tool for designing surveillance systems of all sizes.

It provides huge opportunities to reduce time when creating quotations. It simplifies component selection, letting you efficiently solve specific tasks such as choosing and placing the right surveillance cameras in different areas using the right accessories.

You also get speaker recommendations, information about system. Read more about AXIS Site Designer in the next article on page 8.

CAD software: If you’re planning your security system in Autodesk® Revit®, Trimble® SketchUp® or Microsoft® Visio®, you can use free Axis plugins to include camera models in your design. These models help you get a more professional end-product by offering varying degrees of complexity, from 2D camera shapes to entire camera families in 3D and help you better visualize, for example, camera coverage, or adjusting the field of view from a specific camera.

Viktor Svärm Sales Engineer Nordics Axis Communications Visit Axis tools pages to find out how we can help you save time and make your work simpler, regardless of project stage and task: www.axis.com/tools

View the video Let’s work together: https://youtu.be/9RJ32FTo0aM

AXIS TOOLS

Install and manage systems Updating and maintaining surveillance systems, especially large systems with lots of different components can be complex and time-consuming. You certainly don’t want to jeopardize the security of your system, cyber or otherwise. Here are just a few tools that will keep devices and systems updated and optimized – tools, that are fast, easy to use and cost effective.

AXIS Device Manager simplifies installation and management of all the devices in your surveillance system, from configuring new devices to installing upgrades in an existing system. For example, instead of having to update devices one at a time, you can do them in batches on one site – or handle several thousand devices on multiple sites, which saves time and takes the hassle out of the process.

AXIS Optimizer for Milestone XProtect® is a suite of plugins that gives you fast and easy access to all built-in camera functions, in just one streamlined installation. The plugins include dewarping, radar management and visitor management. Milestone is one of Axis’ biggest global video management software partners.

Downloads and plugins This is your go-to page when you want to download our tools or plugins. We have gathered them in one place to make them more accessible for you. They are all free to download to your laptop or PC.

7

AXIS TOOLS

Solving challenges for system integrators across the entire system lifecycle

By Peter Currie, Regional Manager Medium Business, Axis Communications Peter Currie: www.linkedin.com/in/peter-currie-50527511/ Every element of the surveillance system lifecycle – from the initial design through implementation and configuration, to ongoing maintenance – presents challenges for system integrators, and involves multiple tools as extensive human labor. Setting, managing, and meeting prospect and customer expectations is critical throughout the sales and business development process and in building relationships that will deliver value over the long-term.

The numerous processes needed in customer installations: pre-configurating hardware, assigning IP addresses, allocating resource, installation and status alignment throughout, to name a few, demonstrate the complexities system integrators need to address. With every link in the chain, you’re further increasing the chances of encountering problems such as human errors, accidental damage, or miscommunication, each of which can affect the customer relationship. By combining the management of all these requirements into one central platform, management can be simplified.

AXIS Camera Station Integrator Suite is our solution specifically designed to assist in the critical elements of the solution lifecycle. Here we explore how it maps to the key challenges facing system integrators.

Meeting the specific challenges of integrators While AXIS Camera Station video management system itself is ideal for environments such as schools, manufacturing sites and retail stores giving customers complete control over their premises and surveillance solution AXIS Camera Station Integrator Suite is a set of tools providing new possibilities for a system integrator to effectively manage customer installations throughout the complete lifecycle.

8

Designing the right system from the outset Axis Site Designer, one of the tools in Axis Camera Station Integrator Suite In sales situations it’s essential to design the right system for an individual customer from the outset. Subsequent changes to design can be time-consuming and, potentially, costly. Close collaboration at the design stage makes the whole project more tangible, improving the customer’s understanding of the system, which in turn facilitates the sales process.

Using AXIS Site Designer, one of the tools in AXIS Camera Station Integrator Suite, the sales person visits the end-customer location and together they work out the design on site in close collaboration. This makes it easier to resolve questions about which is the right solution for the given requirements, such as camera selection, mounting accessories, and storage options.

Furthermore, it is possible even at this early stage to configure the entire system with specific camera names, resolutions, retention times, and to add notes or write down detailed instructions for the installer to clarify any additional requirements.

When the design is completed and the customer is satisfied, installation instructions and a bill of materials are automatically generated and shared. In this way, the chances of any aspect of

Peter Currie Regional Manager Medium Business, Axis Communications design and configuration being ‘lost in translation’ are eradicated.

Seamless installation and accurate, automated configuration AXIS Camera station portal

Configuration Import from AXIS Site Designer Enter project key:

wfGkx97gh54Hr

Import

All configurations can be automatically imported from AXIS Site Designer to the VMS. Manual configuration is a time thief and potential source of errors (and potential subsequent customer dissatisfaction).

AXIS TOOLS

By automatically importing all configurations from AXIS Site Designer into the VMS errors are kept to a minimum while the installation time is drastically reduced.

If necessary, however, configurations can always be set or changed manually. Thanks to the improved communication between customer, integrator and installer, the system is much more likely to perform as intended in the original design, making the end-customer happy while saving a lot of time and effort for the installer. And when using a third-party installer, clear instructions and automated VMS configurations are particularly beneficial.

Testing and verification to ensure system operation AXIS Camera station portal

Verification

The first run is in normal “current daylight” operation mode to verify that the installation is working as intended.

Thereafter the system is tested with all cameras in simulated “night mode”. The night simulation test will verify that there is sufficient bandwidth during low-light operation when noise levels are higher and more bandwidth is needed.

Finally, AXIS Installation Verifier performs a stress test by steadily increasing the data volume generated in the system until the first bottleneck is found. This will reveal the system spare capacity and indicate if system improvements are needed. The information is summarized in a report that will show if the system is both scalable and properly installed.

Helping customers get the most from the system AXIS Camera station portal

It´s Verified

Site 7

Connected

An integrated tool performs an on-site system verification to ensure everything is working properly. Efficient, accurate system installation is one thing: full system operation under load and different scenarios is another.

Once installation is complete, the integrated verification tool performs an on-site system verification to ensure everything is working properly. The test application in AXIS Camera Station simulates bandwidth consumption and storage needs during different operational conditions. After the verification test is run, all documentation is saved and handed over to the end-customer.

Easy or ease of maintenance of your customers’ installations AXIS Camera Station System Health Monitoring can easily be enabled in AXIS Camera Station and is used for regular system installation status checks.

It enables the integrator to monitor all their end customer installations and get status updates on cameras and servers, reducing the need for needless onsite visits, saving time and money.

From prospect to loyal customer, delivering value across the lifecycle In creating and building valuable, longterm customer relationships, AXIS Camera Station Integrator Suite brings multiple benefits to integrators and their customers throughout the complete lifecycle. The most appropriate solution is designed and sold; system implementation is faster and more accurate; maintenance is simplified; new business opportunities become apparent and, ultimately, relationships between integrator and customer are strengthened. The very definition of a win-win.

View video - AXIS Camera Station Integrator Suite - What is it and how does it work: https://youtu.be/Zf2yQc_Wik4

At some point, customers will need to operate and manage the surveillance system themselves. Helping them do so through comprehensive training and supporting documentation is an essential aspect.

After the verification test is run, all documentation is saved and also handed over to the end-customer. In addition to a post-sales report, the documentation forms the basis for future reference and system status follow-up. It can also be useful for troubleshooting, planning additions to or expansions of the system as well as for resolving any dispute between the installer and customer about whether the system was changed in any way after it was handed over. The system configurations, camera selection, storage etc., are saved and all documents and reports can be used to educate the endcustomer on their system.

9

CYBERSECURITY

NIS – do your security systems comply with the latest cybersecurity directive?

By Steven Kenny, Industry Liaison, Architecture and Engineering, Axis Communications Steven Kenny www.linkedin.com/in/steven-kenny-24461825/ Hands up if you’re aware of the Network and Information (NIS) Directive and what it means for your business. Unsure of the details? You’re not alone. The NIS Directive is the first piece of EU-wide legislation designed to boost the overall level of cybersecurity across member states and was launched just a few weeks before the EU’s General Data Protection Regulation (GDPR).

Whilst the GDPR received far greater levels of publicity – largely due to consumers’ rights and the understanding of online privacy – the NIS Directive is in reality far more important, addressing critical infrastructure services such as energy, transport, finance and digital infrastructure. Any business that classes itself as an operator of essential services (OES) or a digital service provider (DSP) must ensure compliance.

The directive imposes the same substantial financial penalties for non-compliance as the GDPR. In the UK, for example, noncompliant companies could face fines of up to £17 million, or four percent of global turnover. It’s been reported that enforcement of the directive could be a lot more stringent than that of the GDPR. As these fines could debilitate businesses, it is imperative that the relevant companies undertake due diligence in meeting its requirements.

Key NIS Directive compliance requirements Although new legislation often means a lot of work for businesses, its arrival should be welcomed. We’re seeing an ever-increasing number of sophisticated cyberattacks, including the devastating NotPetya cyberattack in June last year, which cost shipping giant Maersk $300m to repair. The attack forced the company to halt operations at 76 terminals around the world.1

10

The NIS Directive will ensure businesses have the safest and smartest security solutions in place to protect their networks and data from such prolific threats.

In order to comply with the NIS Directive, companies must meet a number of technical and organisational requirements.

The technical requirements include: > An understanding of assets and a mechanism to identify unknown devices > A mature vulnerability management program > Mature threat detection systems, including detecting, identifying, and reporting capabilities > Effective incident reporting mechanisms, including systems to record and report incidents within 72 hours of detection > Mature incident management > Response and recovery plans.

The organisational requirements consist of: > Appropriate management policies and processes to govern their approach to the security of network and information systems > An organisational approach to risk management > Understanding and managing security risks throughout the supply chain > Appropriate staff training and awareness regarding network and information system security.

Steven Kenny Industry Liaison, Architecture and Engineering Axis Communications Learn more about our dedicated focus on cybersecurity www.axis.com/cybersecurity

CYBERSECURITY

How to select the right technology vendor By now it is clear that a business is only as strong as its weakest link. It only takes one minor flaw in an internet-connected device to bring down an entire network, which many recent cyberattacks have demonstrated. That is why ensuring compliance with the NIS Directive will require a multi-layered cyber defence strategy incorporating modern security controls. That means it is important to select a vendor with the right expertise.

1

When considering a new partner, businesses must find out if they have a device inventory that allows them to track assets; whether they have a vulnerability management policy and how they communicate this with the channel; and if they have any industry-recognised certifications, such as Cyber Essentials.

Furthermore, are they in control of their own supply chain and do they offer suitable training?

This is important as although suppliers alone won’t make a firm compliant with the NIS Directive, working with technology developed and deployed without security in mind could potentially compromise the integrity of a network.

The right partner will not only help you meet regulatory requirements, but they’ll also provide you with cutting-edge, technological solutions that will help your business to run safely and smartly.

www-wired-com.cdn.ampproject.org/c/s/www.wired.com/story/notpetya-cyberattack-ukraine-russia-code-crashed-the-world/amp

11

CYBERSECURITY

GDPR’s role in delivering a smarter, safer world

By Steven Kenny, Industry Liaison, Architecture and Engineering, Axis Communications Steven Kenny www.linkedin.com/in/steven-kenny-24461825/

A refreshed approach to cybersecurity has been a long time coming. Use of Internet of Things (IoT) devices, those that can connect and share data with each other in real-time, is growing exponentially and are being utilised in everything from industrial processes through to consumer devices. However, as these devices and systems have become more sophisticated, the volume of data they hold has grown.

The rise of the IoT, supplemented by a shortage in cybersecurity skills; a lack of consideration for security throughout supply chains; and siloed communications, had led to a worrying rise in data breaches and successful cyber-attacks. The arrival of the General Data Protection Regulation (GDPR) earlier in 2018 was a muchneeded response to an ever-changing technological threat-landscape, and has dramatically altered how businesses view cybersecurity and data protection.

How GDPR is helping businesses improve cybersecurity Until the GDPR’s implementation, very little or no consideration had been taken around the privacy and security of such devices. However, the regulation’s arrival specifies that all data gathered via IoT technologies must now be securely managed. As organisations scrambled to ensure they are GDPR compliant, the issues and challenges around security have now been pushed to the forefront of consumers and businesses’ minds.

Although the introduction of the GPDR was a taxing time for many, it has already produced positive results, opening lines of communication across supply chains, improving education around cybersecurity and accelerating growth in security and data protection measures.

12

Compliance is now being viewed as a tool for companies to give its public reassurance that their personal data is safe, instead of being considered as a burden, or a box-ticking exercise.

Data protection by design and default Any organisation implementing large scale IoT projects that generates or manages personal data, or PII, must comply with GDPR. This means data protection from the outset of a project, by design and default, must be a top consideration. A truly secure service or solution can only be accomplished if security has been analysed at every stage of a project – from development through to deployment.

The key is to ensure ‘security by design’, where everyone involved understands the security implications of a breach and how to prevent one, as well as how to react if the worst does occur.

Good security must be all-inclusive, as the best cybersecurity solution will be worthless if those that use it aren’t properly trained. Therefore, it’s imperative that data processors and controllers are aware of their responsibilities and that all staff are well educated, helping to create a culture of cybersecurity. But companies shouldn’t just look inwards. Collaboration with system vendors, integrators and installers is also hugely important.

Conversations need to take place across the supply chain throughout a project to ensure needs are understood and security risks managed.

As a provider of smart, IP-enabled security devices, Axis strives to help businesses navigate the ever-changing world of cybersecurity through its expert knowledge, developing a number of tools to guide the way. This includes the sponsorship of the whitepaper ‘Smart GDPR assurance for a smarter world’, which discusses stakeholder roles in achieving data protection and security by design in smart, IoT-focused projects.

Together we can builder a smarter, safer world, and those complying with the GDPR will become more competitive through the extra value they add to existing services.

Download the Smart GDPR assurance for a smarter world whitepaper www.axis-communications.com/ smart-assurance-wp

SUSTAINABILITY

Creating a sustainable business with competence and values

By Atul Rajput, Regional Director, Northern Europe, Axis Communications Atul Rajput: www.linkedin.com/in/atulrajput As Axis continues to deliver its progressive vision to innovate for a smarter and safer world, we need at all times to consider the trends in a global market that is increasing its focus on sustainable methods of operation.

Sustainability is the driving force behind our operations. We recognise that customers, staff and partners are not only increasingly looking to deploy environmentally friendly products, but they are also demanding their suppliers operate in a sustainable way.

Many firms believe that values come second to pragmatic business practice. Releasing the next innovative piece of technology sometimes seems more important than ensuring that the product has a positive impact on its customers as well as the environment.

The environmental impact of our products is central to our sustainability agenda, and our target is to reduce CO2e per unit sold by 20% between 2016 and 2021. In our manufacturing process, we aim to reduce the use of virgin and toxic materials. New product designs are scored using a Green Design Evaluations Form, which makes clear and encourages progress towards our overall goals.

The result is that 95% of materials used in Axis products can be recycled or combusted at the end of their life. In addition, 93% of Axis network cameras are now PVC free.

Economic and social responsibilities are also vital But sustainability is about more than environmental concerns and today, as awareness grows of poorly implemented cyber-security practices in light of the GDPR, the IoT world in which we operate is at risk of being caught up in a public backlash. Sustainability also means operating with integrity, which is crucial to retaining a customer’s trust.

Axis is paving the way in sustainable business practices as we continually strive to provide an attractive and safe workplace defined by equality and diversity, and commit to an ethical approach in all our business relationships. The real distinguishing features in achieving this sustainability goal are competence and values.

Historically, a corporation’s total value was thought of as the sum of its tangible assets and in 1999, 80% of a company’s value was tied up in tangible assets. Today, that figure has reversed. Value is derived from people, culture, brand and other intangible assets, making up 80% of a business’s total value.

Our values for long-term economic, social and environmental responsibility are based on the UN Global Compact’s 10 principles in the areas of environment, labour, human rights and anti-corruption. Through our sustainability efforts, we contribute to the UN’s sustainable development goals.

While competence ensures that products stay relevant and are trusted by customers, it is more important than ever that businesses begin developing a cohesive company culture that always looks to long-term sustainability over short-term gain. It is this way of thinking that underlines the way we make business decisions.

A global survey among our partners revealed that 82% of respondents were very satisfied with Axis, a confidence emphasised by our staff, 91% of whom believe Axis is a very good place to work.

diversity policy and introducing initiatives to train women in technology and to promote a greater interest in technology among young women.

This is just the beginning of the journey towards a more compassionate and sustainable way of doing business. As a leading market player, not only must we pursue a sustainable business model, but we have a duty and responsibility to the wider community to deliver it.

Read our latest sustainability white paper: www.axis-communications.com/ sustainability-wp

But sustainability goes even further than customer and staff satisfaction and environmental impact – we are also implementing new goals for supplier audits, tightening our Supplier Code of Conduct, drawing up a new global

13

INNOVATION

The path of innovation Interview with Peter Rietz, Director of Product Managment at Axis Communications.

As the company which created the world’s first network camera in 1996, we can safely say that innovation is a core part of the company’s DNA. Continual innovation is a challenge, and we’ve interviewed Peter Rietz to understand more about Axis’ culture of innovation.

Peter is Director Product Management at Axis Communications. He joined the company in 2011 and is leading the team responsible for all video hardware products. Before taking on this position he was working as a product manager responsible for Video Encoders and Modular Cameras.

Peter Rietz, Director Product Management, Axis Communications

AXIS Q6000-E Network Camera, one of many Axis innovations.

Where did the most exciting innovations for Axis come from?

Peter Rietz: Innovations are in the heart of Axis; the most visible ones are probably when we come up with something totally new and unexpected. AXIS Q6000-E Network Camera, for example, combines a PTZ camera with a 360 degrees overview camera, merging into a single mechanical part and works like one camera. With the images from the overview you always have situational awareness and by clicking in this overview, the PTZ camera zooms in on the object and you get the details.

We also innovate to make our products easier to use, install and integrate, which brings a substantial cost savings for our partners in the end.

14

A great innovation is Axis Zipstream technology, a software which compress video data in a smart way, substantially lowering the bandwidth and the storage needed without losing forensic details.

This means great cost savings, less energy consumption for the system and less environmental footprint.

How many products are developed in line with direct customer feedback?

Peter Rietz: Most products, if not all, are developed using direct customer and partner feedback as input. While we are developing a solution to replace an existing one, we always listen to our customers to understand what they like and what they think can be improved.

However, it is also important to have your own ideas of what you want to do, as well as keeping a longer perspective than the current market needs, in order to innovate and differentiate ourselves from competition.

On the other end, when we design and develop new types of products, we will have a lot of interaction with potential customers that can express the challenges they want to overcome. It is very important for us to understand the main challenges, how the product will be used and the environment where it will be installed to devise a relevant solution. And of course, there is also a need for a lot of interaction and piloting to make sure the solution fulfills the needs it is designed for.

To meet customers and partners, collect input and feedback is an important part of the product development process.

INNOVATION

Using already existing technology in new ways creates great opportunities for new innovations.

How much does potential use for the technology in the future play a part in the development stage?

Peter Rietz: We try to look at our industry but also other industries to see what technologies could be interesting going forward. Technology can be of great use, but only when it helps us solve challenges we and our partners face. Sometimes it’s possible to find technologies that have been around for a long time, and suddenly we realize they could be useful. Radar is a good example of this; it has been around for decades, but only in recent years the automobile industry has started using it for cars.

This has been driving the development of the technology and has also made cost for it go down. We saw that we could have great use for it in a surveillance system, since a radar can find moving objects and

see the direction and the speed it has even in total darkness, so we developed a radar detector that adds great value to our cameras.

You can come up with very smart solutions by being able to creatively combine products. One example is pairing a radar detector with a PTZ camera; this way you can make sure that the PTZ camera will track a moving object in a predefined zone, as well as create alarms for an operator and make automatic callouts using our speakers.

What do you think future innovations will look like?

What will be the industry’s main driver in the next 5-10 years?

Peter Rietz: There is no doubt that the continued digitalization, IoT platforms and deep learning will play important roles in the future of our industry.

If you can combine data from different sources and add intelligence to how this data is used, it will bring a lot of value.

We can lower the number of false alarms from a system and provide solutions that will help customers work more proactively with security, rather than find out what happened only after the fact.

Much of the innovation will be in areas of integration of different devices, data management, analytics and how you deliver and present usable actionable output. It is however important to have substance in what you do and solve the use-cases of customers and partners first, rather than try to ride on a hype. It is not the technology itself that is interesting, but rather what use cases we can support.

15

CLOUD SERVICES

Getting ahead of the physical security game The benefits and business opportunities of Video Surveillance as a Service (VSaaS) for system integrators and installers.

By Rodrigue Zbinden, CEO, Morphean AS Businesses trust the cloud with their most important digital assets but when it comes to physical security, there has been a reluctance to embrace the value that it offers. The physical security industry is one of the last commercial sectors to embrace cloud services.

But the time is right for integrators and installers from the physical security worlds of access control and IP network cameras (CCTV) to help their customers understand the benefits of cloud adoption. Migrating to Security as a Service (SaaS) platforms can offer peace of mind, reduced costs, compliance and valuable business insights beyond the basic functions that their current local devices offer.

The cloud IS computing Gartner predicts greater than 20% growth in spend on public cloud services for the next few years and by 2021 45% of all application spending will be on SaaS products. Our own research shows that 89% of firms in the UK, France and Germany are using at least one cloudbased software solution. Contrary to popular belief that SMEs are the fastest adopters of cloud, those most likely to say yes came from larger firms.

The biggest names in the industry have done well to prove their security credentials, and IT decision makers are happy to spend on cloud-based email, CRM, ERP, HR and financial tools. Most critical business processes are being moved to the cloud, where companies can benefit from reduced capital and licensing costs, better software support and the ability to integrate services and apply analytics platforms for actionable business insights. So why is the security industry lagging behind? Is it more to do with the service model than the cloud itself?

There is an apparent reluctance to migrate physical security but Video Surveillance as a Service (VSaaS) allows the easy and

16

flexible deployment of bespoke security solutions and business intelligence analytics cost-effectively while retaining the same benefits of other software platforms. Not only can it be provisioned with robust cybersecurity, but cloud platforms make it easier to authenticate and update endpoint devices with new, authenticated firmware Challenging the scepticism However, in the world of video surveillance and other forms of physical security, customers remain wary of the cloud. It doesn’t help that there have been incidences of badly designed, poorly configured and unsupported products which claim to offer low-cost security solutions but have proved to be vulnerable to trivial attack. Compromised video cameras and recorders are some of the primary platforms from which criminals launch Direct Denial of Service (DDoS) attacks, using malwares such as Mirai and its variants.

Businesses either have concerns about the strength of physical security technology or perceive VSaaS as an unproven technology. Additionally, installers may struggle to promote a service model to a customer. Within the wider world of cloud adoption, cybersecurity is the number one concern that suppliers must address before a client will invest.

In a world where customer satisfaction, regulatory compliance and public reputation hinge on whether or not you can protect customers adequately, there’s a widespread awareness of risk. It is the role of innovators like Axis and Morphean to lead the way.

This is a winnable argument for security installers willing to get ahead of the game.

There are platforms which demonstrably answer all of a customer’s fears, so long as we’re willing to engage with them on the issues. And now is the time to do that. In a few years, VSaaS will be just as

Rodrigue Zbinden CEO, Morphean SA common as other software-as-a-service platforms, and those physical security providers who aren’t already examining their sales model will miss out.

About Morphean SA Morphean is a Swiss technology company with a strong presence in more than 12 countries worldwide. Founded in 2009 and with over 60 partners across Europe, the secure Morphean platform informs decision making and drives efficiencies for all organisations by generating unique and actionable insights from a multitude of data sources. With expertise across retail, transport and facilities management, among others, the company is recognised as a leader in secure service platform delivery through the use of cloud and AI technologies. The platform helps firms prepare for the future by keeping their ‘Eyes Wide Open’ to the intelligence gathered from a variety of network connected devices. www.morphean.com More about the security benefits of the cloud https://morphean.com/ technology/the-cloud/

What’s your

point of view?

Cover all corners with AXIS P9106-V Network Camera White, our corner-mounted camera that gives you a point of view with no blind spots. www.axis.com/products/axis-p91-series

17

TRANSPORTATION

How to make our roads safer, smarter, and more sustainable

By Lucas Young, Business Development Manager, Transportation, Axis Communications Lucas Young: www.linkedin.com/in/lucasjyoung/ For decades, the car has been a musthave for most households, resulting in a proliferation of cars on our roads. Latest figures from the EU statistical agency Eurostat suggest that in 2016, the number of passenger vehicles in use in Europe was around 277 million, a rise of 33 million in less than ten years1. No doubt that figure has risen even more since. And with more cars, inevitably, comes more congestion.

The UK is already the world’s tenth most congested country2, and the rest of Europe is not far behind3. More congestion means a greater risk of road accidents4, and the increased levels of pollution caused by slow moving vehicles has a significant effect on the health of drivers and those who live nearby5. The long-term vision for our road networks is for artificially intelligent, self-driving, electric vehicles that will move passengers around our cities and countryside in the most efficient manner possible. In the short term, however, it’s another type of AI that could make our roads safer, clearer and cleaner.

How to make a road smart We need innovation to address this problem now, and we already have the technology to do it. Video surveillance cameras have been an integral part of road management for decades. The advent of compressed digital video and the shift to IP enabled widespread monitoring of our transport networks, so that towers with multiple lenses are a familiar site around most of our major metropolitan arterials and inter-city highways today.

Almost universally, these cameras are monitored by human operators trained to stare at screens, looking for incidents such as traffic build-up or accidents. But inevitably this means that operations are difficult to co-ordinate, and minor incidents which can lead to major buildups of traffic are often missed.

18

While we wait for intelligent vehicles to solve the problem, the most immediate difference can be made by deploying machine learning and analytics on to our existing video networks.

Smart video surveillance platforms have proven themselves when it comes to identifying patterns with negative effects, such as the ability to identify anti-social or criminal behaviour in public areas. On the roads, the ability to scan and learn from unified feeds within a transport network in real-time will mean catching incidents early.

Whether it’s a badly parked car or a major traffic collision, the small issues that can cause traffic to start building up are difficult to spot for humans, not so for intelligent cameras. And these platforms already exist. Furthermore, as councils begin to centralise their operations by merging multiple municipalities, even more cameras are now present in one location to help identify road incidents.

The advantages don’t end there. By actively monitoring the complete environment, new insights into hotspots and underlying causes of traffic can be identified. What’s more, they can reduce the risk of false positives and wasted resources in control centres, and free up operators to respond to incidents more effectively.

A need for innovation on our roads The need for innovation is pressing. The number of fatal accidents worldwide hasn’t significantly improved in the last decade and a half. According to the World Health Organisation, 18.6 people per 100,000 died on the roads in 2004. In 2015, that number was 18.36. Even in countries where progress has been made there are disturbing trends.

In 2016, the UK saw the largest number of people killed on its roads since 20117.

Lucas Young Business Development Manager, Transportation Axis Communications

Intelligent traffic monitoring can have a meaningful impact on these numbers, and what’s more it can be done in a costeffective manner. For the most part, the infrastructure is already in place. We talk a lot about the smart city as a thing of the future, but it’s by enhancing the tools we already have with at-the-edge analytics and just minor upgrades to devices, that we will be able to use them more effectively to reduce congestion, cut pollution and save lives.

TRANSPORTATION

www.acea.be/statistics/tag/category/report-vehicles-in-use www.bbc.com/news/uk-42948259 3 https://ec.europa.eu/transport/facts-fundings/scoreboard/compare/energy-union-innovation/road-congestion_en 4 https://dspace.lboro.ac.uk/dspace-jspui/handle/2134/6207 5 www.ncbi.nlm.nih.gov/pmc/articles/PMC4243514/ 6 https://data.worldbank.org/indicator/SH.STA.TRAF.P5 7 www.whatcar.com/news/uk-road-deaths-rise-to-five-year-high/n16074 1 2

19

ACCESS CONTROL

Why open standards are vital for the future of access control

By John Allen, Access Control Northern Europe, Axis Communications John Allen: www.linkedin.com/in/john-allen-715ab2b/ Access control is the oldest and the simplest form of building security open to facilities management. It’s ubiquitous, used in offices, factories, hospitals, sports arenas, airports – anywhere that restrictions need to be put in place limiting who can enter a specific area at a given time.

Yet at the same time, access control is also one of the most rapidly changing areas of physical security, undergoing a seismic shift as low cost, reliable network capabilities are built into devices, from keypad entry locks to biometric identification terminals.

What we see is a move away from dumb terminals and closed, proprietary systems to connected, open platforms, that can integrate with other devices and systems to deliver smart automation and decision making, both for security and other aspects of building management.

This is a fundamental change in the approach towards access control, transforming a physical management tool into a digital Internet of Things (IoT) technology, delivering broad business benefits with fast ROI. And it’s being widely embraced by professionals too: research outfit Memoori believes that it’s been the fastest growing sector within physical security for three years in a row.¹ More than opening doors – the potential for IoT in access control Much has been written about the potential for IoT in access control, and every business will have different needs that can be addressed by adopting networked devices.

As the world of access control evolves, no longer is it enough to just manage doors; today’s end user wants more value from their systems and network connected access control can deliver this via the big data that it gathers.

20

For example, using the network connectivity of access controllers together with the i/o on each controller to gather useful security and building data, which can be quickly, accurately and easily collated via the physical security network, delivers the potential for much greater value adding opportunities in security and non-security management. The key to delivering both value for money and innovation is to ensure that new deployments follow open standards and communications protocols.

Openness helps to futureproof a system, since it can be expanded at a future date without worrying about vendor lock-in via proprietary technologies. The emergence of open controller, networked architecture also gives it the flexibility to address specific needs through networked intelligence. As IoT platforms continue to evolve and new use cases are discovered, the ability of different sets of devices to talk to each other and automate the decision-making process will grow, stimulating an explosion in choice driven system functionality, not limited to that initial, rigid door management use.

Today, one of the primary benefits of IoT is enhanced intruder protection. Consider the adoption of two-factor authentication as the default setting when securing online accounts, such as Gmail, Facebook or online banking services. Entering a password is no longer enough to guarantee that a user is who they claim to be, because passwords can be stolen or hacked. Instead, a second token, which requires a specific device owned by the account holder, will also need to be provided. This is usually a code sent via SMS or generated in an app, or biometric identification via a phone’s fingerprint reader.

John Allen Access Control Northern Europe Axis Communications

The same principle applies to building security. Connecting a card reader to an IP network unlocks the capability to verify an access card tap with facial recognition from a nearby video camera, for example, ensuring a card hasn’t been stolen. In some applications it also could be more cost effective than installing a fingerprint reader on every door.

The true power of IoT, however, comes into play when combining access control data with information not traditionally available to the security team. Cross referencing a card read with HR information, for example, could trigger an alert if an employee’s credentials are being used while they are holiday. It reduces costs and time. In our example above, using facial recognition to verify identity, image data can come from a pre-existing HR dataset, which means employees don’t have to enrol in a new system for it to be deployed.

ACCESS CONTROL

Access control beyond intruder detection After improvements to security, IoT can also offer benefits for employee convenience. Licence plate verification, for example, can be used to allow known vehicles entry to a car park, reducing the number of spot checks an employee needs to go through. Such solutions are not new, but the IoT makes them easier to create and deploy, without supplier complications of exchanging software SDK’s to create, or installation ‘fixes’ in deployment.

Likewise, cameras that are used to verify a cardholder’s identity can be used to facilitate entry to a building in the event a member of staff forgets their card.

Multiple sources can be cross referenced to make an intelligent decision without the need for a call to helpdesk or further physical checks.

1

Data from work schedules, or whether the area is regularly visited by the employee at this time, could be used to automate this process.

In the future, expect to see even more innovation as new methods of combining data from multiple sources are explored.

The workflow of a maintenance team, for example, could be controlled and verified by allowing access to particular areas in a certain order. Or access to maintenance could be limited by time of day or if another group of employees - for example, senior management who require privacy or other sensitive tasks that shouldn’t be disturbed - is already beyond the door.

As we progress, machine learning will help identify the kinds of triggers which a business should be building into their access control system.

Developing all these abilities requires just three things: connected devices, access to business data and the right platform for combining the two. But underpinning these three is the need for open standards and flexibility, because if devices can’t talk to each other and new datasets can’t be easily integrated into the platform, innovation is impossible. Get it right, however, and IoT access control can start delivering security and business benefits for almost any organisation today.

Learn more about the benefits of open IP access control www.axis.com/products/accesscontrol/

www.memoori.com/2018-delivered-improved-growth-security-strengthened-foundations/

21

NEWS & ANNOUNCEMENTS

Secured by Design Axis has been awarded full membership of SBD, part of the Police Crime Prevention Initiatives’ (PCPI) group of crime prevention organisations, which operate in support of the Police Service throughout the UK. Membership was awarded after 15 Axis network video products were accredited for achieving SBD’s Police Preferred Specification (PPS) standards for security.

The PPS accreditations include a variety of devices from AXIS Companion, a complete solution that brings the reliability of professional video surveillance to small business owners. This gives SMEs the confidence and reassurance they need to invest in cost-effective networked video technology, and reap the security and business benefits that connected devices offer.

The PCPI SBD was established in 1989 and works with police forces and industry suppliers to create high standards of crime prevention equipment, with the ultimate aim of reducing both the risk and fear of crime. SBD requires products to be rigorously tested or certified independently before it is prepared to consider them for its coveted PPS accreditation.

"Axis is driven by a vision to constantly innovate for a smarter and safer world. Having SBD accreditation provides customers who are procuring security equipment and video surveillance technology with that extra level of knowledge that Axis products are proven and trusted,” says Atul Rajput, Regional Director Northern Europe at Axis Communications.

“We have worked hard to ensure that all of our products deliver to the highest standards, for both enterprise and small business."

22

Network video is essential for crime prevention and prosecution and can help communities feel safer and more secure. It therefore has a major role to play in the development of smart city technology.

Image data from shopping centres, transport networks and city surveillance are not only used to fight crime, but also to provide intelligence around the movement of people and goods throughout an area.

In addition, while a large part of SBD accreditation focusses on ensuring devices are safe from physical attack, it is equally important that the cybersecurity of new technology is given the same priority.

“Axis has worked hard to ensure it has a safe and secure platform for network video. Axis engineers pride themselves on designs that make device management and issuing firmware updates simple, but fully protected against malicious hackers and online criminals. Once IP video is securely installed on the network it can be combined with other data sources to deliver real insights for smarter living,” Rajput says.

“We welcome Axis as a full member to what is a select group of companies that have demonstrated the necessary criteria to meet our strict standards for SBD accreditation,” says Guy Ferguson, Chief Executive Officer, Secured by Design.

“The role of network video surveillance is increasingly vital for communities across the UK and it is important that vendors such as Axis are proving that this technology can be built and deployed in a responsible and reliable way.”

Axis products that have achieved the PPS accreditation include devices from the AXIS Companion range of indoor and outdoor cameras, as well as thermal and radar imaging equipment, and AXIS C3003-E Network Horn Speaker. This gives Axis partners the ability to provide businesses of all sizes and needs with full solutions and externally certified equipment.

NEWS & ANNOUNCEMENTS

Axis wins gold at the Security and Fire Excellence Awards 2018 Following a fantastic evening celebrating the security industry, we’re delighted to announce that Axis Communications won two awards at the Security and Fire Excellence Awards 2018 including the Inspiration in HR award and the Security Hardware Manufacturer of the Year award.

The Inspiration in HR award win is testament to HR Manager Victoria Paine’s pioneering coaching and training initiatives that give staff the opportunity to grow, understand themselves better and therefore communicate more effectively.

This is especially important as Axis understands that skills development must extend beyond the professional to include personal development.

The Security Hardware Manufacturer of the Year award win highlighted Axis’ dedication to best-practice device development.

Product launches within the past year included AXIS D2050-VE Network Radar Detector, AXIS C1004-E Network Cabinet Speaker, AXIS A8004-VE Network Video Door Station and AXIS Q8642-E PT Thermal Network Camera. All of these devices were developed to comply with bestpractice cybersecurity measures, as well as manufactured utilising environmentally friendly materials.

Atul Rajput, Regional Director, Northern Europe at Axis Communications, said of the award wins, “While Axis is well-respected for developing pioneering physical security technology, it is our vision as a company to innovate in a way that helps deliver a smarter, safer world for all. That means more than just developing smart security products. Everything must be cyber secure, environmentally friendly and sustainable.

We must also provide the people that develop these technologies with the best possible opportunity to grow by instilling the values of respect, cooperation and empathy.”

Axis Communications was awarded “Security Hardware Manufacturer of the Year” and Axis Northern European team HR manager Victoria Paine was awarded “The Inspiration in HR Award”.

23

NEWS & ANNOUNCEMENTS

Network radar technology steals the show at the Benchmark Innovation Awards 2018 In a hotly contested category, AXIS D2050-VE Network Radar Detector won the Site Protection (Hardware) award at the Benchmark Innovation Awards 2018.

This achievement signifies the growing impact radar technology is having to help protect facilities from outsider threats.

Read more about AXIS D2050-VE www.axis.com/products/axis-d2050-ve

The technology has been designed to complement a video surveillance system and utilises innovative radar technology and intelligent algorithms to detect trespassers. It performs this duty accurately, minimising false alarms and performing in any weather condition at night or in the day.

Detektor International Award, Innovative Achievement 2018 We proudly announce that in October 2018, AXIS Q6125-LE PTZ Network Camera won the Detektor International Innovative Achievement Award.

Read more about AXIS Q6125-LE PTZ www.axis.com/products/axis-q6125-le

Motivation of the Jury: “This is the world´s first compact PTZ camera – with builtin IR – that enables surveillance in total darkness up to 200 metres and certainly confirms Axis’ commitment to innovation leadership.”

Subscribe to cybersecurity notifications It is now possible for customers and partners to subscribe to Axis Security Advisory Notifications. Anyone who manages video systems or cybersecurity for the system owner will benefit from subscribing to these emails.

The primary function for the emails going to this list is to communicate recent discovered critical vulnerabilities, those which increase risk.

24

In such cases, we will publish a security advisory on axis.com/support/productsecurity and use the list to send a link to the article. The list may also be used if we see that a new general critical vulnerability (not directly related to Axis products) that generates a lot of media attention.

The registration form for subscription is currently published on two pages (scroll to bottom): www.axis.com/support/productsecurity www.axis.com/cybersecurity

EVENTS

Science and technology brought to life for young people in Sussex, UK

By Lucas Young, Business Development Manager, Transportation, Axis Communications Lucas Young: www.linkedin.com/in/lucasjyoung/ Alongside Gatwick Airport, Axis attended the Big Bang Fair South East to encourage tomorrow’s workforce to take part in science, technology, engineering and maths (STEM) initiatives.

The Big Bang Fair South East. Event organisers wanted to bring science and engineering subjects to life for young people in the region. As the only vendor supporting headline sponsor Gatwick Airport at the event, Axis demonstrated its pioneering security technology designed to facilitate a smarter, safer world for all industries, including aviation.

The technology on show was specifically chosen for its capabilities in enhancing the security of airports both at the perimeter and within their confines. This included the AXIS Q8742-LE Bispectral PTZ Network Camera, which was demonstrated by Axis’ partner Line Management Group. The device features two excellent cameras, one of which is a thermal camera with outstanding contrast for reliable detection during night and day, and in all weather conditions.

Lucas Young, Business Development Manager, Transport at Axis, summarised, “We’ve all heard the warnings about a lack of STEM skills, particularly in the UK. That is why an event such as this is hugely successful in getting young people interested in science and technology subjects. For Axis, we could see that speaking to students about how physical security systems operate in our new IoT world had a real impact.”

"The young people of today are critical to the success of Gatwick Airport in the future.

As the UK’s second largest airport, and the most efficient single-runway airport in the world, you can imagine that the IT, engineering and security skills required to keep Gatwick running are enormous.

Encouraging our children to learn about IT, technology and security not only ensures jobs for them in the future, but also guarantees the demand for skills will be met when their time comes,” says Alex Webber, IT Development Specialist at Gatwick Airport.

Axis was delighted to support the event’s headline sponsor, Gatwick Airport, one of the region’s largest employers. Gatwick Airport aimed to pique the next generation of workers’ interest in STEM subjects, which could in turn help them play a key role in the airport’s future.

The visual camera has Wide Dynamic Range – Forensic Capture for increased clarity and detail in scenes. This was complemented by sensor technology from another Axis partner, Southwest Microwave.

Children were encouraged to bang on wire fencing, on which sensor technology alerted the AXIS Q8742-LE to a potential intruder. The camera swivelled to direct its focus to the part of the fence where the alert was triggered, searching for signs of activity.

Alongside a display of innovative IP cameras, access control and audio devices, the Gatwick Airport Zone showcased how security teams manage 70,000 departing passengers per day and keep the 45 million passengers that move through the airport each year safe from harm.

25

SOLUTION STORY

Fewer false alarms reduce costs and improve security AXIS D2050-VE Network Radar Detector solution delivers enhanced building protection.

The large shopping centre, with millions of visitors a year, has had problems with burglars entering from the façade and roofs.

In addition, birds and insects moving within the monitored and protected area have triggered many false alarms. On occasion, even bushes and shadows have triggered false alarms. The shopping centre also had problems with people climbing up its façade "for fun", and therefore wanted to improve the surveillance of the building's outer walls.

"Radar technology is accurate, it can be set very precisely for how and when the alarm should be triggered,” says Fredrik Westin, CEO of InSupport.

The shopping centre wanted to improve the protection of the building, its assets, its employees and its customers. The unwelcome façade climbers and false alarms meant that the shopping centre needed the means to detect events vertically along the façade. At the same time, the shopping centre did not want an alarm to be triggered when people walked past the building on the pavement and the street. The shopping centre was protective of its brand; it wanted to be perceived as a safe and secure environment, without disruptions and intruders.

Other advantages of radar for façade surveillance include the possibility of specifying alarm limits at a certain height above street level, as accurately as down to a centimetre. A limit of three metres above ground level, for example, means that people can move freely below the alarm limit, passing by as usual at ground level without triggering the alarm.

Reliable intelligent solution System integrator InSupport Network Video, specialising in fully digital network video solutions, installed an IP-based radar solution, the AXIS D2050-VE Network Radar Detector. The radar complemented the existing surveillance solution that included Axis security cameras AXIS Q1615-E and perimeter protection with video analysis from Digital Barriers Safe Zone /AXIS Perimeter Defender. InSupport envisioned great benefits with a radar solution.

As soon as the radar detects an object, the cameras connected to the security solution start recording images from the area where the alarm was triggered.

In contrast to a camera that measures pixels in an image, the radar physically measures the actual object in the area

26

under surveillance. Radar can measure the exact position as well as the velocity and direction of the object, compared to video analysis that measures this via the image from a camera.

It is also difficult to tamper with a radar solution compared with cameras, which can be manipulated and disrupted by intruders to prevent monitoring.

"Radar detection is suitable for shopping centres as well as other types of buildings at risk from intruders on façade and roofs, especially if you want to avoid triggering an alarm if someone passes by at ground level,” adds Fredrik Westin.

However, using radar requires a thorough analysis of customer needs and a precise installation, where the radar is calibrated correctly.

“It is extremely important that the customers examine the purpose of each camera and specific solution so that they get the solution most suitable for the requirement. It also demands expertise from the installer, as it involves complicated solutions and complex technology,” says Carl Staël von Holstein, Key Account Manager, Northern Europe, Axis Communications.

Easy and convenient installation Like other technologies from Axis, the AXIS D2050-VE Network Radar Detector is based on an open platform and easy to integrate with a customer's existing IT systems.

"AXIS D2050-VE Network Radar Detector is easy to install, scalable and future-proof.

It is easy and safe to work with other Axis products; they are sound, stable, and reliable, as well as cost effective, and they maintain very high quality,” says Fredrik Westin. “We are also highly appreciative of the continuous support and dialogue we have with the Axis team.”

An example of how Axis cooperates with its partners to find appropriate solutions is the wall bracket for the AXIS D2050VE Network Radar Detector. InSupport notified Axis about the need for a wall bracket that allows the radar to be angled to detect vertically along a building’s wall.

SOLUTION STORY

Waiting for Axis to launch a new bracket InSupport, with Axis support, further developed an existing wall bracket and has adapted this to work with the radar to satisfy the customers need.

"We are careful to listen to market demands, such as the need for product modifications,” states Carl Staël von Holstein, Key Account Manager, Northern Europe, Axis Communications.

“The close cooperation with Axis, where we combine to develop solutions to best respond to customer needs, is one of the benefits of being a development partner of Axis and something we value very highly,” says Fredrik Westin.

Major cost savings The shopping centre is delighted that unauthorised intruders and the number of false alarms are now largely nonexistent. The savings amount to hundreds of thousands of kronor per year just from reduced costs for calling out security personnel.

"Businesses can save a lot of money by reducing false alarms and unnecessary call-outs.

Ensuring ongoing service and maintenance can also result in major savings. We noticed that more and more companies are demanding secure operation and secure surveillance as a service, where we guarantee continued operation,” says Fredrik Westin.

“We’ve also identified that customers want reliable support over a longer period of time. In general, they have a longerterm perspective than they previously had,” says Carl Staël von Holstein.

AXIS D2050-VE Network Radar Detector AXIS D2050-VE Network Radar Detector has a 120-degree horizontal coverage, with a range up to 50 metres, which enables detection in an area up to 2500 m2. Axis radar uses advanced radar technology with intelligent algorithms and is a good complement to video surveillance in situations where it is normally hard detecting objects.

The AXIS D2050-VE Network Radar Detector detects motion and is not sensitive to movement that often triggers false alarms such as birds, bushes and shadows. The user can read out important information such as angle, size and velocity of the moving object, as well as the exact distance, 24 hours a day. A reduced amount of false alarms means lower costs, not least in terms of fewer call-outs of security personnel, who can focus on real threats. Savings are also made by lights illuminating when something is detected, so there is no need for continuous lighting at night in and around the premises under surveillance.

AXIS D2050-VE Network Radar Detector is a perfect complement to Axis IP cameras in a solution. To minimize the amount of false alarms.

With AXIS Radar Autotracking for PTZ cameras (pan, tilt, zoom) installed on a PTZ camera from Axis together with AXIS D2050-VE, visual verification of an alarm is enabled, and allows the operator to follow a moving object located in the coverage zone of the radar detector.

AXIS D2050-VE Network Radar Detector is fully integrated with AXIS Camera Station, and video management systems from our partners. Since it is based on an open platform, it is also easy to integrate with a customer's existing IT systems.

In contrast to a camera that measures pixels in an image, the radar physically measures the objects in the area under surveillance. Radar can measure the exact position as well as the velocity and direction of the object, because high frequency radio waves are used to detect motion. AXIS D2050-VE Network Radar Detector uses Power over Ethernet which supports quick and easy installation with a single cable, the robust and weatherproof casing can handle temperatures from – 40 °C to + 60 °C.

27

SOLUTION STORY

Environmental and safety improvements delivered for Elis’ road fleet Innovative use of video surveillance, integrated with telematics, sees 12.7% improvement in fuel efficiency, a 58% reduction in driver-related incidences and near eradication of speeding.

Elis, formerly known as Berendsen – the largest operator of linen, textile and wellbeing services in Europe, has increased the safety and enhanced the fuel efficiency of its 750-strong fleet of heavy goods vehicles (HGVs) and light commercial vehicles (LCVs). This has been achieved through the integration of telematics and video surveillance systems, with Axis IP cameras.

The cameras were installed by Axis partner ICanProve.IT and can record a full 360-degree view of the exterior and interior of vehicles at all times. This video footage has enhanced telematics data with visual information about driver behaviour.

Conduct that either increases fuel consumption or was considered unsafe is now being eradicated with the installation resulting in a 12.7% increase in fuel efficiency across the fleet, and a decrease in driver related incidents by 58%.

Peter Kelly, Group Compliance and Fleet Manager at Elis, states, “To help improve the fuel efficiency and safety of our fleet, we set strict targets regarding CO2 emissions, safety and compliance and management information.

The reports that the system generates and sends to relevant managers now form the basis of driver debriefs, which has been vital in addressing these targets.

If, for example, an event occurred as the result of evasive action to avoid a potential collision, the camera footage would support the driver if an insurance claim had been made. Otherwise, advice or training can be offered to improve driving performance.”

28

The video data is supplied by AXIS F44 and F41 rugged Network Video Camera systems in the cab, alongside a combination of wide-angle cameras including the AXIS F1005-E and F1035 HD fisheye lenses.

These are being utilised to monitor events both on and off the road, from incidents of dangerous driving to theft from a vehicle.

This is helping drivers increase their road safety measures, drive with fuel efficiency in mind and combat false insurance claims.

Gavin Urtel, Managing Director at ICanProve.IT, states, “When it comes to helping improve driver behaviour, managers can review footage with drivers to discuss exactly what caused the need for harsh breaking or acceleration, helping address issues in a positive way. Managers can also tailor training for each driver; one may struggle with fuel economy, whereas another might be found to brake harshly.

Individual targets for improvement can then be agreed.”

Lucas Young, Business Development Manager, Transport at Axis, states, “The results from this installation are incontrovertible. In working with ICanProve.IT and Axis, Elis can be assured it is utilising best-in-class IP technology, which generates data that is useful and actionable. A 12.7% improvement in fuel efficiency, 58% decrease in unsafe driving and an almost complete eradication of incidents of speeding has only gone to cement the benefits of integrating telematics and video data. We are delighted that Elis and ICanProve.IT share our philosophy of making our world a more safe, secure and sustainable place to live and work, and we look forward to working with them in the future.”

Find out more in this case study: www.axis.com/customerstory/4975

SOLUTION STORY

12.7 58 %

increase in fuel efficiency across the fleet

%

decrease in driver-related incidents

29

TRAINING & CERTIFICATION

Axis Communications Academy Empowering knowledge Axis Communications’ Academy offers a full range of training services and is the only global professional certification within the video surveillance industry.

With our dedicated team of highly-skilled trainers, dynamic learning methods and diverse course offering, Axis Academy empowers security professionals to design, install and configure smarter video surveillance solutions for any end customer.

Take advantage of our wide offering – start your learning journey today by visiting www.axis.com/learning

Are you an Axis Channel Partner?

Benefit from the free training available for our Axis Channel Partners. This includes the full Axis Certification Program which gives you a true competitive advantage, enabling you to work with network video and networking system design and installation on the highest level.

Classroom trainings offered Axis Communications Academy offers a variety of different classroom courses. Below you can find an overview of some of the courses available.

For more information and to register for a classroom course, please visit our website via the links below: NORDIC COUNTRIES: www.axis-communications.com/ academy-nordic

UK & IRELAND: www.axis-communications.com/ academy-ukie Network Video Fundamentals The Fundamentals is a comprehensive course, covering the essentials of network video. Topics such as basic camera installation, image usability, bit rate optimization and video analytics.

AXIS Camera Station/System Solutions

Designing Network Video Solutions This course covers many important aspects of designing a network video surveillance system. Topics such as surveillance goals, camera placement, video, network performance and storage solutions are discussed.

Axis Network Audio System This classroom course introduces the Axis network audio systems and how to take full advantage of a network audio system. You will learn about how network audio can be used intelligently for public address, security, and background music.

Getting to know Cybersecurity Cybersecurity refers to the securing of IT systems and their assets. By this we mean protection against the criminal or unauthorized use of electronic data, including network video.

30

A half day training course developed for integrators looking to deploy solutions quickly and efficiently into small business environments giving a simple and effective solution.

Defending the Perimeter with Axis (UK and Ireland only) In this course you will learn how to protect large-scale installations that need efficient perimeter protection using the latest thermal and positioning cameras and AXIS Perimeter Defender (APD).

ONLINE CHANNELS

What’s new this month?

Are you having a hard time keeping up with all new product and solution launches? You are not the only one. To make your life easier, we have created a web page that will be updated every month with the most recently launched products, solutions and tools from Axis Communications.

Find out what’s new: www.axis-communications.com/ new-this-month

Secure Insights If you are a buyer or user of security solutions, then you have come to the right place. We created this blog to help businesses like yours learn the ins and outs of surveillance, getting insights to intelligent security solutions and show how it can help you gain business intelligence. All to support our vision of a smarter, safer world.

Most importantly, our blog is your blog, too. It is meant to be a place for the entire Axis community to meet and exchange ideas. So please jump in and join the conversation!

We’d love to hear your suggestions for topics you might like to see from our technical and business experts, or for you to consider developing blog posts that might be suitable to share here. Bookmark this page and check back regularly for updates and new ways that you can contribute.

We look forward to hearing what you have got to say.

Visit the Axis blog! www.axis.com/blog/secure-insights/

Webinars – a winning concept At Axis Northern Europe we provide our customers, partners and other stakeholders with an easy and accessible way of learning more about the trends, solutions and topics that concern our industry today.

Learn and be efficient at the same time: Welcome to attend your local Nordic webinar!

Attend a webinar: www.axis-communications.com/ axisinnovates_webinar

#AxisInnovates webinars are available in all Nordic countries and are held in all local languages. Register to attend the webinar of your choice and if the time slots do not suit your busy schedule, or if you have missed the latest webinar you can register anyway and we will send you the recorded version.

31

About Axis Communications Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, and audio systems. Axis has more than 3,000 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden.

For more information about Axis, please visit our website www.axis.com.

Twitter: LinkedIn: Facebook: YouTube: Blog:

32

@axis_neur /axis-communications /axiscommunications /AxisCommunications axis.com/blog/secure-insights/

Š2018 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.