Axisinnovates June 2019

#AxisInnovates The latest news & views from Axis in the UK and Nordics

Issue 11

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Contents Editorial 3 Corporate culture 4 Artificial Intelligence 6 Cybersecurity 8 Drones 10 Retail 11 Railways 12 Innovation & Culture 14 News 16 Audio 20 Sustainability 22 Solution stories 24 Voice of the employee 33 Training & certification 34 Online channels 35 Editor Kristina Tullberg kristina.tullberg@axis.com Tel: +46 46 272 1800 www.linkedin.com/ in/kristinatullberg Publisher Atul Rajput www.axis.com 2

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EDITORIAL

Building a better world by embracing smarter possibilities

By Atul Rajput, Regional Director, Northern Europe, Axis Communications Atul Rajput: www.linkedin.com/in/atulrajput Welcome to the eleventh issue of our partner magazine, #AxisInnovates.

Technology can be a force for good when designed and deployed in line with a strong vision and a purpose beyond profit.

The promise of a better world has driven human achievement across the centuries.

In today’s world, the tools we have at our disposal make the goal of building a better world more achievable than ever before. We can monitor, measure and analyse the impact of our activities in real time. Through the unprecedented reach of today’s corporate supply chains and the globalised economy, we can leverage technology to scale positive impact and amplify its effects exponentially.

impact on balancing these numbers and help many cities reach their sustainability goals by 2030.

Axis’ approach to sustainability is reflected by our commitment to the UN Global Compact, which we signed in 2007.

Its principles have provided guidance and underpinned our sustainability work and strategy for over a decade. Axis actively contributes to some of the UN’s 17 global sustainable development goals (SDGs), which include sustainable cities, responsible production, climate action and improving health and wellbeing.

At Axis, we believe that innovation and technology should be an enabler which improves people’s lives and delivers a positive societal impact. Ethical values are intrinsic to doing business in the 21st century. It’s what we mean in our vision statement, which guides everything we do: Innovating for a smarter, safer world.

One of the pillars of Axis’ approach to Smart Cities is the potential for environmental monitoring through sensors and cameras to improve the systems that underpin urban living. For example, city-wide street lighting consumes up to 5% of the entire energy output in many nations. IoT sensors are a great way to collect information; imagine a future in which audio sensors detect a car approaching and turn on a streetlight, or in which video from surveillance cameras can be used to adjust lighting according to weather conditions.

Smarter possibilities

Cybersecurity

Technology can amplify this discontent, by acting against citizens’ best interests, or it can work in harmony with society, acting as a tool to win trust. We live in the era of the fourth industrial revolution, in which the internet of things (IoT), cloud computing and big data can play a vital role in building a better world. But where do we start? Let’s look at two of the greatest challenges we currently face.

Climate change

Human activity is putting unprecedented stress on our world, but we can work to reduce our impact by living more efficiently. People living in urban areas account for a disproportionate 60-80% of global energy consumption and 75% of global greenhouse gas emissions. Investing in Smart City technology can have a huge

All of the tools that make the fourth industrial revolution possible bring with them the risk of cybercrime and security breaches. If we don’t act responsibly, these risks may outweigh the benefits and possibilities that the connected digital age affords.

The Center for Strategic and International Studies (CSIS) has estimated that cybersecurity issues cost businesses $600bn a year, rising to $1trillion by 2025.

The tech industry often fails to identify and act proactively around security issues.

There are concerns that many consumer and enterprise devices on the market are not “secure by design”, containing poor quality code and having no long-term support plan with regular patches and firmware upgrades.

Atul Rajput Regional Director, Northern Europe, Axis Communications

Thanks to our commitments in this area, Axis is honoured to have been part of a workgroup contributing to the UK Surveillance Camera Commissioner’s Secure by Design and Secure by Default standards. These will be announced at IFSEC and are intended to help the video surveillance industry be more resilient in relation to cybersecurity.

Technology with ethical values

We are privileged, in our industry, to be in a position to bring about positive change. Through IoT, big data and cloud technologies, we can strive for a better way of living, addressing some of the biggest global challenges we face in the world today. But it’s important to also recognise that company ethics and the values of those responsible for designing, building and deploying these technologies are as important as the technologies themselves.

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CORPORATE CULTURE

AXIS P32 Series – a success story born from a creative corporate culture An open and dynamic work environment where employees are given free rein to create new ground-breaking products, services and solutions resulted in a new approach to camera R&D.

By Daren Lang, Manager, Business Development, Axis Communications Daren Lang: www.linkedin.com/in/viktor-svärm-08469089/

Innovation in all its forms is central to Axis's activities, as well as vital to its continued growth and profitable development. The culture of innovation is closely linked to Axis’ philosophy of listening to its employees, having faith in their activities and giving them great freedom and independence. A successful example of the culmination of this engaging corporate culture is the development of the network cameras in AXIS P32 Series.

A new camera in development: clear targets and a free way of working

The brief was simple: design an advanced high-quality camera but still make it affordable. Axis found that it could not meet the demanding technical requirements by designing a camera in the traditional way. The development team was therefore given free rein to produce different prototypes within certain given frameworks: the group had fixed requirements on quality and functionality, as well as a time limit for when the prototypes should be ready.

Cooperation and collaboration for the best ideas

Initially, a prototype was used for a completely different type of camera model, and then further developed, which was a new approach.

"We wanted to learn and benefit from products that had a different design logic.

Amongst other things, we thought about what makes the camera impact-resistant and what makes it water-resistant. Then we wondered if it would be possible to

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separate these two things," says Michael Chen, Global Product Manager at Axis Communications.

Michael Chen was involved in developing AXIS P32 Series, then as the supervising mechanical engineer for the team. In the water and climate laboratories, amongst other things, thorough testing was carried out in which the cameras were exposed to snow, rain and wind.

"We were allowed plenty of time to test, test and test again the development of our products to ensure we had the best possible solution," says Michael Chen.

Cooperation took place with colleagues within their own department, but also with representatives from the Quality, Production, Test and Design functions.

"We saw a lot of cooperation and collaboration, both within the group and with other departments, in order to come up with the best and most innovative ideas," says Michael Chen.

The result was a camera that contained less metal and was lighter when compared to equivalent cameras. AXIS P32 features advanced functions such as Axis Optimized IR; Axis Lightfinder technology, where the network cameras are extremely light sensitive and can "see" and capture colour images even in the dark; and Axis Zipstream technology, which compresses video data, reducing bandwidth and storage requirements. In addition, Wide Dynamic Range has been made possible, i.e. the camera can reproduce sharp images even though there are large variations in the light conditions in the same single image.

Daren Lang Manager, Business Development

An engaging corporate culture with strong values

Axis's corporate culture, supported by its strong values, is constantly present. This corporate culture is characterised by an entrepreneurial spirit, transparency and diligence, and is vital for maintaining innovation and dynamism.

All employees are expected to be involved, engaged and take responsibility for what they do. The employees are allowed a great deal of freedom under responsibility, which helps to promote innovation and creativity.

"We don't limit anybody, if you want to show ambition then you get the opportunity," says Michael Chen.

CORPORATE CULTURE

The common core values form the basis of the corporate culture. Amongst other things, they mean being open to colleagues' ideas and customer needs, working together to achieve Axis' objectives, and being at the forefront and creating the best products and solutions.

"At Axis, there is freedom to talk to whomever you want to, whenever you want, everyone's door is always open," says Michael Chen. "Everyone always wants to help out. It's what makes Axis such an enjoyable and healthy workplace where people want to stay for a long time."

Openness and faith in the employees

Amongst Axis's other major advantages, Michael Chen also highlights, is the independence and how people are allowed to be curious and think freely without limitation:

"A developer will not be hampered by limitations but will instead have the opportunity to see the whole picture, or the big picture, if you prefer. Engineers have very free rein when it comes to their work in order to understand the challenges faced by customers, to understand the environments in which the camera will be used, and to develop solutions that are relevant."

A good work environment where every individual counts

The culture of innovation contributes to increased profitability for Axis, with satisfied employees who stay for a long time. Staff turnover is low at 6.5 per cent, while the company is growing rapidly.

"And the result will be successful products and solutions for a smarter and safer world," says Michael Chen.

Ultimately, the trust between an organization and its customers is becoming an increasingly important and tangible asset. Indeed, recent research from consulting firm Accentureš has established a correlation between stakeholder trust and revenue. Concerns about a company’s approach to privacy and the use of personal data will be one of the most impactful aspects of trust in business moving forwards.

Read more about AXIS P32 Series www.axis.com/products/axis-p32series

"There is a long-term approach in this way of working. It's fun, the experience helps people to grow, and grow together with their colleagues."

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ARTIFICIAL INTELLIGENCE

Let’s talk about AI! Interview with: Markus Lai, Manager Sales Engineers and Trainers, Axis Communications Markus Lai: www.linkedin.com/in/viktor-svärm-08469089/ What is deep learning, machine learning and artificial intelligence?

There are several terms connected to this area of science, e.g. artificial intelligence, deep learning, machine learning. In short this is about using algorithms to train an analytical machine (computer or similar) so it can sense, calculate, act, and adapt.

Deep learning algorithms are based on simulated neural networks which are inspired by the human way of learning.

The computer needs to be trained and this requires a massive amount of data to produce an accurate outcome. Typical applications today are classification (“this is a car”), detection (“the car is there”), or recognition (“this is car X”).

In some industries, AI has radically changed the possibilities. One example often mentioned is cancer diagnostics, where the accuracy has improved in a very positive way.

The three terms are closely connected but differ somewhat in meaning and scope.

Within surveillance, artificial intelligence (AI) is the most commonly used term.

How can our industry benefit from AI? To manage expectations about what role AI can play in the video surveillance industry, we need to understand the challenges associated with collecting enough video data to train the systems properly, especially in markets that have introduced data protection policies like GDPR. Also, the different requirements and characteristics of customer use cases will limit the wide adoption of AI in video analytics in the short term. For the next couple of years, we should therefore expect these methods to gradually improve video surveillance applications, rather than dramatically change them.

AI is a general tool that will be used, not only in analytics, but in a broad range of applications like improvement of configuration, system optimisation, site design, image configuration, and device management.

What’s the Axis view on this?

AI is not a complete solution; it's a method that is currently also a buzzword. To ensure image usability the focus shouldn’t be on the technology, but on the solution for each particular use case. A surveillance solution – with or without AI – can rarely be an off-the-shelf solution since every business and every premise is unique.

The hype around AI could lead to unreasonable expectations and disappointment. As with any new technology, Axis is committed to make sure its implementation is robust, reliable and that it addresses real customer challenges.

Within the analytics area, the key to a successful installation lies more in the support that we can provide and our knowledge of the challenges, than on the method behind the algorithms.

Any products with deep learning coming?

For a few years now, Axis has had a team working with AI and deep learning in different areas and we will over time introduce this technology in various applications. We are, however, careful with the market introduction, as we believe AI in surveillance needs more time to mature before it can really show its potential.

Axis has the potential and the knowledge to introduce products based on the new technology when we believe it to be mature enough. Introduction on a broader scale will probably occur within 2-3 years, and perhaps sooner in some smaller applications.

Markus Lai Manager, Sales Engineers and Trainers At Axis we have a very large community of application developers (ADP) and many of them are working on applications based on AI. Partner applications and use case knowledge will become even more important going forward, considering the vast potential of AI. How do we handle ethical implications of AI? More than with many other technologies, AI needs to be developed and used carefully. As we get the means to gather and process more data the ethical questions will increase significantly. Axis believes that both organisations and authorities should take the ethics into consideration both when it comes to the gathering of data and the conclusions drawn from it.

Especially when it comes to AI in facial recognition analytics the risk of biased conclusions or integrity violation is to be taken seriously.

Axis supports initiatives such as 6

ARTIFICIAL INTELLIGENCE

AI is a tool and a method, not a solution. the Copenhagen letter that address these issues: https:// copenhagenletter.org/

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CYBERSECURITY

The importance of Secure by Default

By Steven Kenny, Industry Liaison, Architecture and Engineering, Axis Communications Steven Kenny www.linkedin.com/in/steven-kenny-24461825/

As the cybersecurity landscape continues to evolve at a rapid pace, partly thanks to the increasing use of Internet of Things (IoT) devices, businesses are beginning to face a proliferation of threats. This enhanced risk factor has no doubt been a driver for the implementation of new legislations, such as the General Data Protection Regulation (GDPR) and NIS Directive. There are multiple threat vectors to be considered, ranging from the rarer elite teams of sophisticated hackers, to the more common opportunistic hackers who are looking for exploitable vulnerabilities and weaknesses in a network. And let’s not forget perhaps the most potent threat of them all … employee or human error/ negligence.

It is a concern that many major data breaches have been reported in recent times due to issues with system configurations, which can usually be attributed to human error. While it is widely acknowledged that education regarding the use of new technologies is hugely important, it is also essential that technology vendors support those who are installing and commissioning these systems to minimise human mistakes and configuration issues.

As the challenges rise, we will start to see organisations such as the National Cyber Security Centre (NCSC) intensify awareness programmes regarding principles like Secure by Default and, in turn, end users will start to demand that the technologies they procure are designed, manufactured and deployed with a Secure by Default strategy. Secure

by Default essentially means that a technology has the best security it can have built in, without users even knowing it’s there or having to turn it on.

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A new approach to cybersecurity Simply put, a Secure by Default strategy means taking a holistic approach to solving security problems at the root cause, rather than treating the symptoms of a cybersecurity defect and therefore acting at scale to reduce the overall harm to a system or type of component.

Secure by Default covers the long-term technical effort to ensure that the right security primitives are built in to software and hardware. It also covers the equally demanding task of ensuring that those primitives are available and usable in such a way that the market can readily adopt them.

This area has never been so important for businesses. Not only does poor set-up and configuration of technology increase the risk of devices providing the environment for unauthorised access to a network but, especially with physical and electronic security devices, it may also give hackers eyes and ears within a business premises, or simply provide them with the ability to access video streams of staff, customers or members of the public.

At Axis, we’ve experienced businesses questioning the danger of a cybersecurity breach, stating: “What’s the worst that can happen? They will only get access to the video feeds but won’t get into our network.” This is a dangerous scenario and mindset. At present, the worst possible outcome may be a GDPR fine, as this activity allows for unauthorised access to personally identifiable information (PII) – all because there haven’t been sufficient measures put in place to protect the PII that has been captured. Not to mention the reputational damage that comes with it.

Steven Kenny Industry Liaison, Architecture and Engineering

Previously known as ‘privacy by design’, the GDPR makes ‘data protection and security by design and default’ a legal requirement. Article 25 mandates that, at the time of the determination of the means of the processing and at the time of the processing itself, organisations must put in place appropriate technical and organisational measures designed to implement data protection in an effective manner, and to integrate the necessary safeguards into the processing. (Ref# NSCS) It was recently reported that hackers in the UK broke into schools’ CCTV systems1 and streamed footage of pupils live on to the Internet. Understandably, this gained a lot of negative publicity; after all, we send our children to school with the expectation that they will be safe, and the security systems are there to protect them rather than put them at risk.

The website broadcasting the footage claimed the systems hadn’t been hacked and the cameras were all Internetconnected cameras that didn’t have proper password protection. While this is still unethical, the website broadcaster is correct in stating that these systems hadn’t been hacked. So, what is the biggest issue here?

This example perfectly identifies a poorly designed technology that doesn’t follow the principles of Secure by Default; it is also poorly installed and configured, delivering a perfect storm of insecure processes. If either of these areas had been done correctly, it is more than likely this incident would never have taken place. While perhaps not recommended, it is possible to deploy a technology that doesn’t follow the Secure by Default principles and still makes the technology secure, as long as it has been configured and deployed in line with cybersecurity principles.

Or, if a technology does follow Secure by Design principles, it will have embedded out-of-box cybersecurity principles built in, which would inevitably have prevented this incident from occurring. Best practice security should include password prompts, strength indicators and – most importantly – disabled remote access. It is worth noting that it wasn’t only school surveillance systems on this site but also commercial businesses, residential 1

802.1X – IEEE 802.1X is an IEEE standard for port-based Network Access Control (PNAC). It is part of the IEEE 802.1 group of networking protocols and provides an authentication mechanism for devices wishing to attach to a LAN or WLAN.

properties and public space camera systems that were affected by the breach.

To support our technologies, Axis has aligned the Secure by Default principles to recommendations made within the National Cybersecurity Strategy Code of Practice, including:

>

>

> Remote Access DISABLED (NAT traversal) – while there are operational benefits to being able to remotely access devices, this is a function that needs to be enabled and the necessary procurations should be followed when this has been enabled to protect the device.

Password prompts – in order to access the device, there will be an out-of-box password provided for the user. During the set-up process, we will prompt the user to change the password.

> Password strength indicators – there is a strength indicator advising on the effectiveness of the password.

Due to most large enterprises having their own corporate password policies, we won’t dictate and approve the password used, but will advise on the strength of the password. > HTTPS encryption – Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to.

The ‘S’ at the end of HTTPS stands for ‘secure’. It means all communications between your browser and the website are encrypted.

At Axis, we understand the importance of securing our technologies and, while no technology is ever 100% secure, we follow technical considerations such as Secure by Default. Gain a good understanding of the policies and procedures Axis offers to support our customers when it comes to cybersecurity...

To learn more, download our Technical Paper - Understand cybersecurity challenges and regulations www.axis-communications.com/ Cybersecurity-Paper

www.databreaches.net/uk-hackers-break-into-schools-cctv-system-and-stream-footage-of-pupils-live-on-the-internet/

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DRONES

The role of network cameras in drone detection

By Lucas Young, Business Development Manager Transportation, Axis Communications Lucas Young: www.linkedin.com/in/lucasjyoung/

Lucas Young Business Development Manager, Transportation

The use of drones, also known as unmanned aerial vehicles or UAVs, is becoming ever more widespread across multiple industry sectors around the world. PricewaterhouseCoopers' research found that the social and economic benefits of drones in the UK by 2030 could add £42 billion to GDP, and create more than 600,000 drone sector jobs.

While most drone users are acting responsibly, and most applications are having a positive impact, there are potential risks associated with drones and some of the counter measures which are permissible have come under increased scrutiny by regulators of late. In the UK, the Government has introduced new legislation to govern the use of drones to ensure their potential is harnessed, while at the same time appropriately addressing the risks. Existing laws have already been toughened up in response to some recent high profile incidents of drones disrupting operations at some international airports.

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While legislation will help, whether intentional or accidental, it is likely that drones will still find their way into restricted airspace.

The security risk that drones present There has been an exponential increase in the number of vendors in the drone detection and counter-measure market over the past three years and some bold claims have been made. We know that the approach, the technology and the capabilities of the solutions vary hugely.

Broadly speaking, the majority of detection systems currently available are either ’active’ solutions in the form of radar or ’passive’ listening solutions, typically using Radio Frequency (RF) detection. The use of radar is often both restricted and expensive. Conversely, Radio Frequencybased solutions suffer less restriction of use and are often less expensive than radar alternatives.

High-performance network cameras also have an important role to play in completing any type of drone detection solution. Cameras capable of performing in extreme variations in light, distance and environmental conditions are a prerequisite. Crucially, the camera technology must be able to provide a platform for the drone detection technology to integrate into in order to provide irrevocable evidence of a drone. Visual confirmation is something which should be considered a priority when designing any drone detection solution in the future.

RETAIL

Retail crime: Network cameras combat the rising risk

By Graham Swallow, Business Development Manager Retail, Axis Communications Graham Swallow: www.linkedin.com/in/graham-swallow-uk/ One of the biggest challenges facing retailers today is preventing crime against their business and dealing with the aftermath of an incident. The impact of organised retail crime groups operating within Europe is huge and appears to be on the increase. In the UK alone, we saw the total cost of crime1 suffered by the retail sector rising to an astonishing £700m in 2018, with the incidents of violence doubling over the same period.

To make matters worse, police resources are stretched to capacity, leading to a slower response time – in some cases, several days after the event – which means such crimes result in staff and customers feeling vulnerable. The economic and social costs of crime are huge; staff absence due to fear, and loss of profit through theft are not conducive to a successful retail business model.

To tackle this type of organised criminal behaviour, we are seeing a more joined-up strategy between retailers and the police but there is a long way to go.

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To get the best out of these partnerships, it is essential to have a good quality surveillance system comprising network video and IP cameras that will enable identification while providing evidence that will lead to a successful prosecution.

How can physical security help retailers?

Having high-quality security equipment that is underpinned by strong policies and processes to deal with incidents safely, coupled with the ability to present sound evidence to the police when they attend, will help to deter store crime. The police recommend that any cameras should cover the entrance, exit and other areas where high value stock is kept.

Ideally, a monitor displaying footage should be on the store floor, with signs telling customers that it is in use. People commit crime because they think they will get away with it, so they will offend in a retail store with a poor security profile.

Axis cameras contribute to a safer and more secure working environment in countless retail stores and have assisted in police identification of suspects. Store assistants and managers working at stores where police prosecution is successful notice fewer incidents and experience a more secure working environment. One of our customers, Antoine Ody from Amavita, the largest pharmacy network in Switzerland, said: "All in all, the video surveillance with Axis network cameras has increased the feeling of security for everyone; the employees and customers feel they are better protected, and management can see that the employees can now react better to theft and troublesome behaviour from customers.”

Graham Swallow Business Development Manager, Retail

A high-quality network camera solution plays a vital role in helping prevent retail store losses and shrinking of inventory, both major concerns for store owners.

Surveillance that was once the stuff of spy thrillers is now commonplace, even on a modest budget, and highly developed automated intelligence has revolutionised the technology’s effectiveness. Video surveillance is no longer a passive part of the security landscape but is a key driver in the fight against crime.

Benefits of physical security technology in retail: www.axis.com/solutions-byindustry/retail/safety-and-security

www.retailgazette.co.uk/blog/2018/03/retail-crime-survey-cost-retail-crime-rises-700-million/

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RAILWAYS

Monitoring our railways: why surveillance must shift from forensic to real time

By Lucas Young, Business Development Manager Transportation, Axis Communications Lucas Young: www.linkedin.com/in/lucasjyoung/ Rail networks play an integral and critical role in our public transportation system.

Each year, 1.7 billion people travel by train in the UK, with four million journeys taking place each day. Staggeringly, these numbers are growing by 6% every year, with passenger numbers set to double by 20441.

A reoccurring theme in a survey conducted with the International Association of Public Transport (UITP) was that shortterm gains could be had by utilising outdated technology, or ‘sweating your assets’, with the cost of an entirely new network camera system often an unrealistic proposition.

The majority of journeys that take place are often essential commutes for workers making the industry a key player in our critical national infrastructure. Delays and cancellations caused by maintenance issues or human interference, such as trespassing on the tracks and suicide, can have a profound impact on the network, its staff, and the wider economy.

One of the most prominent aims within the UK rail industry is to create more efficiencies – every decision made must be based on realising a clear ROI. Through the use of networked technology, such as IP cameras attached to the front of trains, advanced analytics functions can be used in the drive towards predictive maintenance.

The European transport sector quickly adopted analogue Closed Circuit TV (CCTV). Although severely limited in its capabilities, the analogue camera technology was able to record, store and replay video for post-incident analysis.

However, as transport hubs have got busier, forensic analysis is no longer enough.

Utilising modern surveillance technology for predictive maintenance means that beyond security, this technology can recognise and trigger alerts for an important event – ranging from damage to infrastructure, tools left on the tracks, or even overgrown and overhanging shrubbery that requires cutting back.

As the rail industry becomes more technologically advanced, IP cameras must become the standard in order to create true maintenance efficiencies.

As passenger numbers have increased and threats on our rail networks have evolved, camera technology has had to improve.

IP digital cameras, which have enhanced image and processing capabilities, can deliver an effective solution in most cases.

Despite a relatively delayed initial uptake by the majority of transport authorities, it is widely accepted that the market has reached a crucial tipping point, where network video products now outsell the traditional analogue technology.

Predictive maintenance presents an opportunity for long-term gains There are many reasons for the slow uptake of network video adoption across much of the public transport sector.

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Exploiting IP technology to identify suicidal behaviour Maintenance isn’t the only issue causing challenges on our rail networks. Suicides, of course, have a long-lasting impact on friends and family but can also cause severe stress for those that bear witness to such a traumatic scene including drivers, passengers and rail staff. There is also a great financial cost to suicide attempts.

In 2014/15, suicides cost the rail industry almost £67m in total. There were 251 deaths in the period, only two more than in 2017/18 at 2492.

Lucas Young Business Development Manager, Transportation

While tackling the suicide challenge in rail fulfils a moral obligation for infrastructure owners and train operating companies, solving the challenge could also deliver great commercial benefits and enhanced ROI. In order to achieve this, the rail industry must be able to identify suicidal behaviour before an incidence occurs, which is a difficult task in itself.

Of the few studies that do exist on the subject, a ‘30-minute wave’ period has been discovered when an individual may contemplate suicide. In this window, it is important to identify potential victims and react quickly. Studies suggest that individuals who take their own lives on rail networks are often seen to be acting ‘strangely’ beforehand. This could suggest behaviours such as loitering in high-risk areas, or other platform locations where commuters do not typically stand.

RAILWAYS

Advanced IP camera technology is integral to identifying these behaviours; robust edge-based analytics can analyse data provided by IP cameras, continually assessing a scene to spot irregular behaviour. This will help station staff identify at risk individuals who might be contemplating suicide in real-time by alerting the relevant responsible person in a station or control centre. A decision can then be made to deploy a member of staff to interact with the subject, or perhaps play a pre-determined announcement via an IP horn speaker in the vicinity of an individual to break the ’30-minute wave’.

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Learn more about the shift from forensic to real-time in transport in Axis’ latest white paper: www.axis-communications. com/Video_surveillance_in_real_ time

www.networkrail.co.uk/communities/passengers/ www.statista.com/statistics/305113/railway-suicide-fatalities-in-great-britain-uk/

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INNOVATION & CULTURE

Customer requirements guide the development of innovative products and solutions

By Jimmy Ek, Sales Manager Nordics, Axis Communications Jimmy Ek: www.linkedin.com/in/jimmy-ek-4b719111/ Axis Communications collaborates with partners and end-customers to develop the most innovative products, services and solutions for a smarter and safer world.

One example is AXIS P9106-V Network Camera, specially designed for corners.

Michael Chen continued, “We also saw other areas where our customers face very specific challenges, which were not covered by the standard products available on the market. That's why we developed a camera that meets these specific needs.”

To develop creative and ground-breaking products, it is incredibly important to engage with customers and partners during the product development process.

As Michael Chen, Global Product Manager at Axis, put it, “We work together with our partners and customers to understand their challenges and needs and to find optimal products and solutions with regard to functionality, user-friendliness, durability and aesthetics."

These include sectors and industries such as public transport, underground railways, railway stations, parking garages, banks, commercial properties, airports and healthcare.

When looking to design innovative network camera solutions, engineers often visit customers before the development work begins to see how the products and solutions are intended to work during their use, and in what particular environment. This helps engineers gain a better understanding regarding how the products can be improved further, as well as adapted to customer needs, especially when the camera will be used in an environment that is new to the engineers.

Dialogue and responsiveness Axis always aims to be responsive to customer wishes, but to also be at the forefront of innovation. The AXIS P9106-V Network Camera was developed after customers had requested a camera designed for placement in corners, such as in lifts. The camera should provide coverage of the whole area without any blind spots in order to deliver effective security for those using the lifts, especially during the evening and at night.

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Customers’ challenges in focus First and foremost, a video surveillance camera should be easy to install and maintain without having to stop the lifts during operation, ensuring the users’ safety.

Previous generation cameras necessitated engineers to climb on top of the lift and inside the lift shaft for installation and maintenance, meaning the lift needed to be stopped, which is a costly process. The AXIS P9106-V allows installers to perform the camera setup process and ensure continued maintenance from inside the lift, which is a significant safety benefit.

One customer commented that you "don't need three hands" to install and adjust the camera, highlighting its ease-of-use.

Many customers required robust and impact-resistant products that were easy to clean, as cameras in lifts are often prone to sabotage including spray, chewing gum and people striking the cameras.

An attractive design was also requested in order to match a lift's aesthetics.

Customers in psychiatric care and probation services asked for a camera that was well built and robust to avoid the possibility of parts from the camera being taken and used for self-harm. “It is important for us to have a dialogue with and listen to our customers, who want security both in their activities and for their customers,” says Michael Chen.

Jimmy Ek Sales Manager Nordics Axis Communications

Collaboration for innovative services, products and solutions In response to unique customer requirements, Axis developed a specialised camera series, AXIS P9106-V Network Camera, which can monitor an area of up to 130 degrees horizontally and 95 degrees vertically without any blind spots.

There are two models of the camera, brushed steel and ligature-resistant matte white. The brushed steel model is intended for lifts and there are no visible screws.

The camera is easy to install thanks to the innovative screw fittings.

“We didn't want to have any visible screws as the camera is in such a small space like in a lift,” says Michael Chen. “Instead, we set up a magnetic casing over the camera.

It was also environmentally friendly as only the magnetic casing is in stainless steel.”

No blind spots increase security Customers are satisfied, especially with the full coverage the cameras deliver within small spaces. There are no blind spots and the images are of a very high quality. The cameras therefore contribute to increasing the security and safety of the occupants in the lifts.

AXIS P9106-V is an attractive camera that blends in well with its surroundings.

The camera can easily be repainted if it needs to blend in even further with the surrounding environment.

Easy-to-maintain The cameras need very little support and are easy to maintain. In addition, the camera is robust. If a camera is vandalised and needs disassembly and maintenance, it is easy to clean, remove and replace parts. Both the camera and the entire lift where it is installed can be sprayed clean using a high-pressure washer if necessary as the camera is waterproof.

“It is extremely easy to replace a lens in the event of vandalism to the camera, for example. You don't even have to stop the lift,” says Michael Chen. The camera supports multiple media converter options and features a PoE over 2-wire connection, which is especially helpful when installing the camera in elevators, where PoE over 2-wire can be used to connect to the existing travelling cables.

For lift technicians and installers this means a better, simpler and safer work environment.

Corporate culture is the basis for cooperation Efficient and open communication with partners and end customers is based on Axis' internal corporate culture which is based on openness; listening to employees; taking responsibility; competence; commitment; and cooperation.

Everybody at Axis works together to achieve its objectives and create the most innovative products, services and solutions. Quality is always the first priority.

“We have a fundamental and genuine interest in understanding our environment and solving the problems our customers have. We maintain a continuous dialogue with partners and end customers in order to create long-lasting relationships that are based on trust and confidence. This enables us to find creative solutions for customer needs, and to create innovative products, services and solutions for a smarter, safer world,” concludes Michael Chen.

Read more about AXIS P9106-V www.axis.com/products/ axis-p91-series

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NEWS

Axis 7th generation of own ARTPEC chip The new chip will power an array of new capabilities and features coming to Axis network cameras. These features include even better imaging, enhanced security features, powerful compression and a possibility to run impressive analytics on the edge. Moreover, since the chip is fully developed by Axis, it provides a layer of control that is crucial for effective cybersecurity. Going forward, the new chip will be the basis for the vast majority of Axis network video products. One of the first cameras to include this chip is the AXIS P1375.

"In the current market situation, we believe Axis has a strong competitive advantage as one of only a few manufacturers with our own system-on-chip,” says Johan Paulsson, Chief Technology Officer. “We have complete control over every single transistor, which is very good from a trust and cybersecurity perspective.

Plus, unlike other chips, it’s not a generic all-purpose design.

Rather, it’s 100% optimized for creating high-quality Axis network video solutions."

Even better imaging under any conditions in any mode Thanks to a completely redesigned image processing pipeline, the chip further improves all the signature Axis technologies that have been created to address difficult light conditions. For example, Lightfinder 2.0 will deliver more saturated and realistic colors than ever in low-light, along with the sharpest images of moving objects even in the darkest areas. Likewise, Forensic WDR will provide clearer images of moving objects as well as enhanced detail in backlit scenes, or scenes with big differences between the lightest and darkest areas. Increased sensitivity to light also significantly extends the range of illumination for Axis cameras with IR.

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Enhanced security features ARTPEC-7 enables “built-in” security features for Axis cameras, including signed firmware so only secure authorized firmware can be installed, and secure boot, which prevents booting of unauthorized firmware.

Powerful compression Future Axis cameras will also let users choose between H.264 and H.265 video encoding depending on what best suits their system and surveillance needs.

Either encoding standard in combination with Axis Zipstream technology will now require even lower bandwidth and storage space without sacrificing image quality.

In addition, users are free to reevaluate their choice of codec at any time if their requirements should change.

Impressive analytics on-the-edge Finally, this chip features a real-time object detection engine that will make it possible for Axis and Axis partners to develop powerful analytics to automatically detect and differentiate between people, faces and objects.

Watch the video - Taking technology to a new level https://youtu.be/ic9MrMKqowg

NEWS

Axis celebrates opening of a new office in Finland Axis recently held a ceremony to celebrate the opening of a new office in Finland. The new office is an important part of the Axis strategy to offer full local support to their many partners in Finland.

In addition to the new office, Axis recently announced the appointment of two new team members, Jouni Virta and Heidi Kaarla-Lauhiala, and recruitment is already underway for a third team member to be based in the office. The office is situated in Aviapolis, an area close to the international airport in Helsinki that is seeing a huge amount of growth and investment.

Aviapolis is accessible to over 150,000 people from the Helsinki region by train in less than 30 minutes making it the perfect location.

Atul commented: “Long term partnerships have been a central part of the success Axis has enjoyed since launching the world's first network camera in 1996. We are pleased that we are now able to offer an even higher level of support to our partners in Finland through the addition of an office and our new team members based permanently in Helsinki. We strive to help our partners work with the many solutions we have to help with our goal to offer improved safety and security and smarter business."

Axis Communications Oy Karhumäentie 3 FI-01530 VANTAA Finland Tel: +358 40 727 7722

The office was officially opened by Atul Rajput Regional Director Northern Europe for Axis Communications, a group of 30 Axis partners and friends joined the celebration.

Save the date Partner Showcase 2019 UK and Ireland 16 October Nordics (HQ Lund) 14 November Don't miss this exhibition and seminar day, hosted by Axis and showcasing a wide range of Axis partners products and solutions.

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NEWS

Great Place to Work® recognises Axis as one of the UK’s Best Workplaces™ in 2019 Axis Communications ranked 10th in the Small Business category as 94% of UK employees say it’s a great place to work and 100% are favourable on its societal responsibility.

Axis Communications, the market leader in network video technology, has been recognised as one of the UK’s best Workplaces™ in 2019 at an award ceremony held at Tobacco Dock, London on May 8th. The company was placed 10 out of 25 in the Small Business category, along with 131 other UK organisations, achieving an employee Trust Index© score of 94%. The independent assessment, one of the largest and most rigorous globally and often regarded as the ‘gold standard’ of employer awards, uses a unique methodology to uncover the UK’s most thriving workplaces.

Understanding the perspective of employees is key to building a successful workplace environment. To determine an organisation’s ranking, Great Place to Work® administers its Trust Index© survey to employees, which represents 2/3rds of the final score. The remaining one third of the score comes from the Culture Audit®, a business-driven questionnaire that uncovers and evaluates the organisation's HR and leadership practices, policies and culture.

Victoria Paine, HR Manager Northern Europe at Axis Communications commented on the award: “We are delighted that Axis UK has been awarded Great Place to Work status. At Axis we believe that our success as a company is a direct result of our culture and core values and we are proud of how our employees reflect this. Being awarded this status is recognition of the hard work, effort and dedication that all of our employees make.

Being a great place to work is a team effort, and we have a great team!”

A thriving and healthy working culture is just one of the reasons that employees choose to come to work every day, according to UK’s Best Workplaces™.

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The Axis Communications UK team receiving their Great Place to Work® award Axis has been recognised not only as an organisation that promotes a healthy workplace culture with 94% of UK employees stating it was a great place to work, but it also prides itself on promoting a high-trust culture that engages employees and drives better business.

With a specific focus on business conduct, social and environmental responsibility, Axis seeks to minimize impact, create a healthy working environment, eradicate corruption and ensure respect for human rights. 100% of Axis’ UK employees said that “This organisation manages its impact upon society responsibly.”

Atul Rajput, Regional Director, Northern Europe at Axis Communications commented: “At Axis we believe in ‘Innovation for a smarter, safer world’ with sustainability being an integral part of Axis’ long term strategy. Technology should be an enabler that improves peoples’ lives, however, this cannot be achieved without developing and sustaining a workplace culture that has broader values embedded within it.

Looking at the feedback we received from our employees, it is clear Axis strives to support, value and develop employees to maintain a happy and engaged workforce. But it also reflects our wider goal of a purpose beyond profit and is a real statement on our commitment to sustainable business principles.”

NEWS

Cikananga Wildlife Center in Indonesia increases animal protection with support from Chester Zoo and Axis Communications Cooperation between two wildlife centres over 7,000 miles apart facilitated by Axis Communications in its mission to innovate for a smarter, safer world.

Cikananga Wildlife Center, a non-profit organisation dedicated to the conservation of wildlife and its habitat in Indonesia, has sought the support of Chester Zoo and Axis Communications to help design a state-of-the-art network security solution that will protect endangered animals from theft. The system will also instil trust in its visitors that the safety of wild animals is the centre’s core focus.

Many challenges were being faced by Cikananga Wildlife Center. Endangered birds have been stolen on two separate occasions and, due to the facility being situated within rolling hills and valleys, it was difficult to ensure total perimeter and site protection. Johanna, the project coordinator for Cikananga Wildlife Center, therefore arranged for representatives from Chester Zoo and Axis Communications to visit the site and discuss what solution could be implemented to address the facility’s challenges.

Resit Sozer, Director of Cikananga Wildlife Center, said, “We didn’t have any prior experience of network video surveillance technology and, to be honest, we were astounded by what modern surveillance can achieve; we thought these types of systems existed only in sci-fi movies. If we can implement a similar solution to that deployed at Chester Zoo, it will help us maintain and monitor the wildlife centre, especially protecting endangered animals from thieves.”

It is expected that the implementation of advanced IP technology will bring benefits for both internal stakeholders and visitors to the facility.

Chester Zoo and Axis Communications provide input regarding intelligent video surveillance technology Resit Sozer continued: “It is becoming clear that we are being targeted by thieves, who are especially interested in our endangered birds. Not only will we be able to increase protection using network camera technology, but also provide a safe facility for visitors who will realise our commitment to ensuring animal safety.”

Nick Platt-Higgins, Key Account Manager at Axis Communications, said “Being able to help the wildlife centre enhance animal protection aligns with Axis’ core values to innovate for a smarter, safer world. We are looking forward to working with Cikananga Wildlife Center and supporting them on their journey to take their facility’s security to the next level.

Nick Platt-Higgins, Key Account Manager, Axis Communications Learn more about Chester Zoo www.axis.com/customerstory/4834

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AUDIO

Axis lends a helping hand to ground-breaking educational research project

By Kristina Tullberg, Communications Manager Northern Europe, Axis Communications Kristina Tullberg: www.linkedin.com/in/kristinatullberg/ Innovative use of IP audio in classrooms is first of its kind project to deliver smarter outcomes for children with ASD/ADHD and behavioural issues Axis Communications has been involved in a very different kind of project of late.

Working with Leeds Beckett University and the Carnegie School of Education, Axis is assisting in ground-breaking research to demonstrate a link between sound, changes in sensory perception and mood among primary and secondary school children with ASD/ADHD and behavioural issues. The aim of the research initiative is to demonstrate how the innovative use of sound technologies can provide children with learning difficulties with better outcomes in their education and in their futures.

Previous research had only taken place in clinical settings. This project involves the installation of sound projection IP audio equipment into five mainstream provision schools in the North of England.

The equipment is positioned in specific classrooms to help identified pupils who struggle with a range of specific learning difficulties and/or behavioural issues.

IP audio was selected as it will not only enable different sound profiles to be centrally managed and played in different zones, but it would also be easy to deploy onto the school’s existing IT infrastructure.

The pilot research project takes off There is increasing evidence that certain sounds have the potential to reduce anxiety; that ‘white’ and ‘pink’ noise played through speakers has the potential to alter mood and promote relaxation.

In addition to the primary aim of improving wellbeing for pupils who may find elements of day-to-day school life challenging, research suggests that sound

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can potentially have a positive impact on pupils’ ability to engage in learning and concentration tasks in schools.

John Allen, Access Control Business Development Manager at Axis Communications, spoke about the motivation behind the project. “I was very interested in the practical application of audio in helping children with ASD, ADHD and a range of behavioural issues in their school environment. These children can often find school a challenging and intimidating place, so my idea was to look at ways in which our audio solutions could help create a calmer and more relaxing classroom environment. This would enable the children to focus on their learning and also aid their emotional wellbeing.”

Axis very much fosters a culture of innovation, encouraging employees to be creative in how technology is used for the betterment of society. John continued, “There’s a strong ethical motivation behind this as it allows Axis to use our audio technology, together with our ability to provide analysis and insight, to do our bit to help young people locally and perhaps even further afield. At Axis we’re continually striving to look for ways in which people can benefit from our solutions and services – what we refer to as ‘Innovating for a Smarter Safer World’.”

Axis joined forces with Leeds Beckett University to help bring the project to fruition. Daren Lang, Regional Manager, Business Development – Northern Europe, commented: “Our speakers are a complete audio solution, with no need for additional streaming boxes, amplifiers or additional hardware. This lessens the impact on the additional infrastructure needed and makes for a faster and easier system set up as the speakers are far easier to install.”

Kristina Tullberg Communications Manager Northern Europe

The project will run for an initial 6 month pilot phase, with data collected in two cycles; one mid-way through the project and the next at the end of the summer term.

Interviews will be conducted with all staff involved to explore their experiences and perceptions in more detail, drilling further into staff observations and perceptions of the impact of the sounds and their potential to improve classroom management, pupil behaviour and general wellbeing. At the conclusion of each cycle of research a summative report and several academic papers will be produced, with opportunities for dissemination of findings at both academic and professional conferences.

TRANSPORTATION AUDIO

Upscaling the project The combination of Carnegie School of Education and Axis Communications provides a unique opportunity to further explore the potential for improving the lives and education of a wide range of pupils in schools. The IP audio equipment can also serve a cross functional purpose as the main PA system; if it were installed in more areas within the schools, a wider range of pupils could be involved in the research project. In the long term, this project could be rolled out nationwide and internationally.

Upscaling the project would allow the team to differentiate between the different Special Educational Needs and Social and Emotional behavioural issues which different pupils experience within educational settings. This will provide findings that can be of practical use to schools and also be relevant in helping these children successfully integrate and thrive in the wider world at large.

Professor Jonathan Glazzard of The Carnegie Centre of Excellence for Mental Health in Schools was instrumental in choosing the Axis solution and helping implement the project. “We know that sound has a clear and tangible benefit on health and wellbeing, and we hope that sound, used in this practical classroom setting, will lead to an improvement in pupil behaviour and enable them to concentrate in lessons and make greater progress. If we can demonstrate this link, we hope the project will be rolled out nationally.”

He was pleasantly surprised when, upon unveiling the project, teachers were receptive to the idea. “I initially thought that some of the teachers would be resistant, but when they saw how intuitive the Axis equipment is to use, and the potentially positive outcome of the research, they really welcomed this new strategy to help their children engage and focus.”

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SUSTAINABILITY

Why the circular economy is the necessary next step

By Carl Trotzig, Director Quality & Environment, Axis Communications Carl Trotzig: www.linkedin.com/in/carl-trotzig-1bbba2/ Plastic littering in the oceans. Climate change. Biodiversity loss and extinctions.

These are just a few examples that make it evident that we are putting more strain on the Earth than it can handle. Several of the nine so-called planetary boundaries are reaching the zone of uncertainty, or even the zone where irreversible damage is done.

On the upside, more and more initiatives are launched that are pushing in the right direction. For example, the UN’s 17 Sustainability Development Goals (SDGs)1 are something that companies, organizations and governments now must relate to and are measured against in their sustainability work. This is good, but if we truly want to build a sustainable world for future generations, we must turn to a circular model.

Focus on the entire life cycle “Circular economy” isn’t a new term, but it was popularized by Ellen MacArthur, the British former aroundthe-world sailor. Her charity, The Ellen MacArthur Foundation2, works with businesses, governments and universities to spearhead the move to an economic model based on three principles: > Design out waste and pollution > Keep products and materials in use > Regenerate natural systems This makes a life cycle perspective imperative. Companies can promote a product’s sustainability and recyclability already at the design phase through the specification and choice of materials. It for example means phasing out finite natural resources, such as fossil-based plastics, and sourcing bio-based or recycled materials instead. It’s also important to design for easier reuse and recyclability.

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Preferably, companies should also strive to extend a product’s – and its materials’ – lifetime, manufacturing products with superior functionality and durability.

When wear and tear sets in, companies can offer customers repairs instead of forcing them to buy new products. Updating or designing new platforms and systems in a way that doesn’t require customers to buy new products is another way.

In the circular economy, the focus is generally on one material at a time. But a material isn’t necessarily stuck in the same loop throughout its lifetime. For example, recycling will downgrade the quality of plastic, which will eventually end up as waste in landfill or being incinerated. On the other hand, most metals can, depending on the alloy, be recycled practically infinitely with preserved quality and functionality.

Turning to new business models There are also alternative, more sustainable business models. These include “deposit systems” where the customers are compensated in some way for returning end-of-life products upstream in the value chain for recycling. For example, the manufacturer can pay for the return shipping, or there might be discounts on new sales. Product rental is also a viable solution.

These business models all come with their own challenges, from legislation to lacking infrastructure. The good news is that it can be done, which has been proven across various industries, where companies have set up their own systems where customers can return used products for recycling, reuse or composting.

One such example is Canon, which pioneered a printer cartridge recycling program as far back as 1990 and is still going strong.

Carl Trotzig Director Quality & Environment Axis Communications

Just recently, Ikea announced that they will start rolling out a furniture rental pilot test. The Swedish furniture giant has also committed to only use renewable and recyclable materials by 2030, and that all products should be easy to reuse, repair and recycle. Several companies in the clothing industry are collecting used clothes and shoes for recycling, often providing a discount on a new sale. So, circularity is spreading, slowly but surely.

Customers drive the change So, how is the security industry keeping up?

It varies greatly, not only geographically, but also between customers and industry sectors. The IT part of the business has generally come further than the traditional surveillance sector. But we’ll all get there eventually. An increasing number of customers are making demands of their suppliers to be more sustainable, which will drive change.

TRANSPORTATION SUSTAINABILITY

Resources

Supplier Reuse Recycle

Repair

Producer

User Residual waste As an industry leader, Axis aims to spearhead the development, and we are initiating several actions to head in the right direction. These are building on our high product quality, which in itself extends the product life cycle. We also have a global repair center network, and long support for software updates.

Furthermore, we are increasingly turning to Green Design3 of our products, where specifications call for recycled and nontoxic materials. For example, Axis are now using recycled plastic from PET bottles in our camera chassis, and we are phasing out brominated/chlorinated flame retardants (BFR/CFR), where we are actually one step ahead of the regulations.

Interesting project looks forward Axis is also taking part in a one-year research project on a circular and/or biobased economy, initiated by the Swedish innovation authority Vinnova. The project will investigate what is required to succeed; of various stakeholders, but also of, for example, governments. The project also aims to spread knowledge. It is a very interesting project and we will see the effects in a couple of years.

Find out more about how Axis is contributing to the UN sustainability goals. www.axis.com/newsroom/ article/axis-communicationsrenews-commitment-unsustainability-goals

A change to a circular economy is not a fix-all solution to keeping within the planetary boundaries. But it would go a long way towards reducing the stress we put on the Earth and creating a more positive outlook for future generations.

And who wouldn’t want to be part of that?

wwww.un.org/sustainabledevelopment/ www.ellenmacarthurfoundation.org/ 3 www.axis.com/newsroom/article/green-design-axis 1 2

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SOLUTION STORY

Network video technology adds new dimension to sports analysis for Team GB’s curling team British Curling’s National Academy installs Axis Communications network cameras as part of its sports analysis system to help improve athletes’ performance in preparation for Winter Olympics.

Curling originated on Scotland’s frozen ponds and lochs in the 16th century and is one of the world’s oldest team sports.

What started as a winter pastime has evolved into a modern sport, with its own world championships and a platform on the Winter Olympics and Paralympics stage.

British Curling is based in Stirling at the sport’s new multi-million-pound, purpose-built National Academy. British Curling Performance Analyst, Kenny More, explained that the investment made by UK Sport focuses on Olympic outcomes, so it is essential that the British team performs well on the Olympic and Paralympic stage.

The Academy currently supports 44 athletes on individualised training programmes who form part of the Men’s, Women’s, Mixed Doubles and Wheelchair teams.

A hotbed of curling talent “In a given training week, our athletes spend approximately 12 to 16 hours at the National Curling Academy. This includes individual technical sessions, team tactical sessions, and video debrief sessions in the analysis room. Supporting this is a full sport science, medicine and performance lifestyle package that is tailored to the teams and individuals therein.” Kenny More explained.

Prior to the installation of the Axis cameras and AnalysisPro AP Capture software, it was up to each coach to undertake video training sessions using their mobile phones, unless the performance analyst was on site with recording equipment.

However, as High Performance Manager Kevin McHugh explains, the advent of the National Academy meant they had to find innovative ways of trying to nurture talent that existed, and that meant coaches needed to focus solely on training techniques, rather than doing the filming themselves.

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“We wanted to ensure coaches could concentrate on the athletes during training rather than having the distraction of filming sessions themselves. In addition, as our athletes were practising in Glasgow, Edinburgh, Perth and Stirling, it meant Kenny was essentially a mobile roadshow, always having to pack cameras and laptops so he could film the sessions and deliver post training feedback.”

"Not only do the cameras enable us to identify problem areas and correct them immediately, but the analysis system also helps us reinforce what the athletes are doing well, which increases their confidence in match play.”

Kenny More, Performance Analyst for British Curling.

Analysing training performance in real-time Following Team GB’s success in Sochi in 2014, the National Academy soon became a reality. Kevin said, “I was specifically tasked with investigating how we could maximise this opportunity to build in performance analysis to reflect what we did in practice,” he explains. “The installation was incredibly smooth, and all parties bought into the project as a whole and were able to oversee the installation work carried out. In addition, on-site and remote support was provided so we didn’t have to concern ourselves with maintenance issues.”

The installation began in October 2017 and the system was up and running to full capacity by January 2018. A total of 16 fixed and PTZ Axis Communications network cameras are installed in multiple locations around the sheets, with screens and tablets set up to help coaches

and sports analysts review training performance in real-time. The side cameras provide fixed views of technique while overhead cameras have full PTZ movement control to ensure an interactive environment with all activity being filmed.

Live feedback ensures technique is corrected in real-time Kenny continued, “It’s been a really pleasing journey since then and the coaches are finding it much easier to get on with their core job. Being able to provide feedback live while the athletes are on the ice also means any problems with technique can be rectified immediately.” A secondary benefit is that there is less planning required when an analyst has to attend training to help, as coaches are able to analyse footage for up to eight days after a training session or tournament to investigate what went wrong – or indeed, what went right.

"We utilise Axis technology because of its smooth movement controls, great image quality and open architecture which enables us to deploy different software.

The system British Curling is using means they can keep themselves ahead of the competition.”

Josh Bryan, Manager at AnalysisPro.

The contribution of the Axis system is recognised by coaches and athletes alike.

Both Kevin and Kenny are confident that the new analysis tools will go a long way to helping improve technique and tactics, and ultimately the most important performance of their lives – at the Olympics and Paralympic games every four years.

SOLUTION STORY

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SOLUTION STORY

New security solution reduced crime and increased security at Malmö Festival 2018 Crime fell sharply at the annual Malmö Festival following the deployment of a new security solution with Axis network cameras, which resulted in fewer violent crimes, while more people were detained. The number of sexual offences also fell by 73 per cent.

The Malmö Festival is Sweden’s oldest city festival and is held in August every year.

The festival is free to enter and attracts approximately 1.4 million visitors of all ages and nationalities. For eight days visitors can enjoy musical and dance performances, experience a wide variety of food, look at art, watch dance routines and more. The festivities take place on many stages in central Malmö, which has a population of just over 330,0001.

"For the 2018 festival we wanted to collect better decision-making data, and by using technology, we could quickly get an overview of the current situation should anything happen. That allowed us to undertake a quick and effective situation analysis”, says Magnus Fjällström.

The security and safety of visitors and artists is of paramount importance when the festival is held. The organisers of the festival, the Traffic and Property Management Department in Malmö City, have therefore worked tirelessly to improve security.

In general, a large number of security guards and other security personnel are needed to keep order and ensure the safety of Malmö Festival visitors, artists and other staff. The organisers of the festival wanted to reduce staffing costs.

Increased security initiative For the festival in 2018, an initiative was launched to enhance security measures in collaboration with the Swedish Police Authority, Skåne Regional Council and Rescue Service South. There were several reasons for the intensified security work.

"Such a large gathering of people poses a risk in itself as many people are in the same place and require protection at the same time," says Magnus Fjällström, Security Coordinator at the City Office of Malmö and Strategic Security Coordinator for the Malmö Festival.

A solution that includes Axis’ network cameras provides quick and clear information in the event of an incident, including what and who caused it, so that interventions can take place quickly.

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"By using technology, staffing can be made more efficient, while safety standards are just as high," says Magnus Fjällström.

Proactive work Unfortunately, festivals and mass gatherings involve a risk of sexual harassment, abuse, terrorist acts and sabotage.

The police objective was to work proactively and with incident prevention, rather than reaction, so they could effectively detect and deter delinquent behaviour before anything serious happened.

The Swedish Police Authority had previously had a few cameras at the Malmö Festival. For the 2018 festival, the organisers installed a refreshed and innovative solution that included network cameras from Axis. One element of the security solution consisted of vehicle barriers with sensors, which sounded an

alarm if someone tried to move the barrier, and a nearby camera then zoomed in and filmed the event.

Vehicle barriers are of the utmost importance to prevent vehicles from driving into crowds, regardless of whether it's an act of terrorism, drink-driving or illness related. In addition, software was installed on the cameras to count visitors, and to monitor the flow of people in different areas. This helped the festival meet its licensing requirements for how many people are allowed to assemble in a certain area at the same time, as well as to estimate how many security guards were needed. The organisers could also estimate crowd flows to determine how many staff members were needed in certain areas.

"Despite smoke machines and the challenges of spotlights in different colours, and thus difficult lighting situations, the cameras worked very well and provided good quality images. Axis’ network cameras are very impressive,” says Magnus Fjällström.

Loudspeakers were also connected to the security solution in an area where a lot of young people congregate, in order to initiate loudspeaker messages. The idea was that the messages themselves would have a calming effect and demonstrate that the organisers are monitoring what is happening amongst the crowds. In addition, the cameras filmed audience members in close proximity to the stages in real time.

SOLUTION STORY

Fewer crimes and increased security The new security solution has resulted in a sharp fall in crime. At the Malmö Festival in 2018, the number of cases of assault fell by almost 13 per cent and the number of sexual offences fell by 73 per cent. Furthermore, considerably more people were detained thanks to evidence in the form of image material. Detentions for disturbing public order increased by approximately 44 per cent, and the detention of intoxicated people increased by 36 per cent2.

Thanks to the cameras, the police can better identify potential risks and intervene quickly if someone is intoxicated or if a fight breaks out.

The new security solution has also contributed to cost savings because security personnel can focus their efforts where they are really needed.

"If we hold the Malmö Festival in 2019, we definitely want more cameras as well as IP-connected loudspeakers. The very best option would be a container solution, where we could move the entire security solution from a festival to another vulnerable place, or to a place where an event is being held,” says Magnus Fjällström.

"We are extremely satisfied; the new camera solution is a great success and has resulted in fewer crimes. It is extremely important that everyone feels secure when they visit the Malmö Festival,” says Magnus Fjällström.

The cameras also deliver increased safety for the staff.

Malmö Municipality, SCB 2017 Swedish Police Authority

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2

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SOLUTION STORY

Axis network cameras enable ambulances to provide the right care faster Better and faster care saves lives.

When a person has a stroke, getting the right care in time is crucial. In Sweden, more than 25,000 people suffer from acute strokes each year. Though it mainly affects older people, younger people can also be affected. A stroke is the somatic affliction that puts the greatest burden on hospitals and society with the highest costs and the greatest number of care days. Many of those who survive a stroke suffer life-long after-effects and, at worst, need permanent care in sheltered housing.

"Some stroke patients can receive treatment that restores them to full health, provided they get the right treatment in time,” says Lars Rosengren, Professor of Neurology at Sahlgrenska University Hospital and the Chair of the Regional Stroke Council in Region Västra Götaland.

If a stroke is suspected, the standard routine is for the patient to be taken to the nearest hospital to eliminate any “blockage” in the brain using treatment to reduce blood clotting. If a scan at the time indicates a large blood clot causing blockage in a central blood vessel, the patient must be immediately transported to a university hospital in Sweden that can surgically remove the blood clot (thrombectomy). Half of all patients who receive this treatment within six hours recover completely, meaning they can live an independent life.

But the effect is time-dependent – simply put, the faster the better.

In Region Västra Götaland, there is only one hospital that can perform thrombectomies – Sahlgrenska University Hospital.

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This treatment is given when a scan has shown a blockage (blood clot) in any of the major blood vessels of the brain. These patients are generally the ones with the greatest symptoms in terms of number and severity.

"To shorten the time to thrombectomy, it would be of great value if ambulances with potential thrombectomy cases could be routed directly to Sahlgrenska instead of the time consuming detour via the nearest hospital,” says Lars Rosengren.

Ongoing work is under way to prevent and treat strokes. Prehospital ICT Arena at Lindholmen Science Park (PICTA) is making use of technology in pre-hospital care processes, and has undertaken a joint venture with Chalmers University of Technology, University of Borås, Ambulanssjukvården i Västra Götalandsregionen and Sahlgrenska University Hospital. The project focuses on finding new ways for stroke patients to receive care as soon as possible after they show symptoms.

"AXIS Companion offers a quick and easy way for us to test our concept. Axis also has a reliable and knowledgeable support service, which is incredibly valuable,” says Bengt Arne Sjöqvist, Professor of Practice in Healthcare Informatics at Chalmers University of Technology and Programme Manager for PICTA at Lindholmen Science Park.

Reliable solution provides support in real time A network video solution was initially installed in a test ambulance, followed by three operational ambulances in Region Västra Götaland. Axis network cameras, coupled with the cloud-based solution AXIS Companion, designed for smaller installations, were installed in the ambulances.

Each ambulance has three fixed-mount network cameras. One camera is positioned so it can film the patient's entire body from the feet upwards. A second is positioned to get close-ups of the patient's face, while a third provides a side view and an image of the paramedic performing the examination. The positioning was chosen to enable stroke doctors (vascular neurologists) at the hospital to see both the body and the face as clearly as possible when making their assessment.

Wireless communication between the ambulance crew and hospital staff is handled via 4G with a modem designed for mobile use to ensure continuous communication. The solution is easy to handle, and the ambulance crew communicates with the stroke doctor by mobile phone, which is standard practice today. Inside the ambulance, there is a tablet on which the ambulance crew can see the same video as the stroke doctor.

The images are streamed in real time, but are not recorded or stored. They only serve as an extension of the telephone consultation.

The advantages of Axis network cameras include their dependability, operational reliability and stability. The image quality is high, and the cameras are easy to handle and can be accommodated in the tight space of the ambulances.

SOLUTION STORY Expert knowledge to the ambulance Real-time images via network video provides support to the ambulance crew who, together with the stroke doctor, can better examine and assess the patient's health at that particular time.

The doctor can then make a more knowledgeable medical assessment, diagnose and determine whether the symptoms indicate a blockage in a large central blood vessel that needs to be treated with a thrombectomy. This determines which hospital the patient should be taken to, i.e. the nearest local hospital or a hospital with specialist care.

"It gives the ambulance crew a sense of security to have a specialised stroke doctor with them via a video link.

In addition to the direct support in assessment, it also provides training as it helps the ambulance crew become even better at identifying and assessing a stroke,” says Bengt Arne Sjöqvist.

“It may be difficult for the ambulance crew to assess the patient's condition correctly in order to determine whether he or she should be sent to a nearby hospital for treatment to reduce blood clotting or directly to Sahlgrenska University Hospital for a thrombectomy,” says Lars Rosengren.

The large geographical distance in some areas also makes video communication valuable as the closest university hospital may be some distance away, especially problematic when time is of the essence.

"Delaying proper treatment by just one hour could be the difference between living a normal life after a stroke and developing severe damage in the brain and, worst case scenario, could lead to life-long care in sheltered housing.

Video communication saves both lives and quality of life,” says Lars Rosengren.

The ambulance crew members are given special training that enables them not only to be able to interact with a stroke doctor and examine the patient, but also to benefit from the new technology and way of working. With the network video solution, hospital staff can also be better prepared when the ambulance arrives with the patient.

Great human and socioeconomic benefits Getting the right care more rapidly increases the chance of the stroke victim being able to resume a fully functioning life after the stroke. It saves lives and reduces suffering for patients and their loved ones and provides great healtheconomic benefits to society in the form of lower disease costs.

"Society saves SEK 400,000 for each stroke patient treated with a thrombectomy if the treatment can be given in time,” says Lars Rosengren.

A future goal is to assess whether ambulances should also have a mobile camera that they can take with them to film the patient immediately on arrival at the scene, even before the patient has reached the ambulance. Then, the ultimate goal is for network video to be used in additional units and operational organisations.

"We are convinced the cameras can also be used for other types of incidences, such as for trauma patients or, with mobile cameras, to assess whether the patient can actually be left in the home or would be better managed by primary care,” says Bengt Arne Sjöqvist.

Facts about AXIS Companion VMS – cloud solution > > > > >

Video surveillance made simple Easy and intuitive surveillance Secure remote access to video Mobile app for freedom of use Quick, simplified system set-up

Optimized for surveillance needs AXIS Companion video management software is designed for businesses needing to monitor their premises, people and assets. It offers quick and easy system setup and intuitive operation.

Available at any time, from anywhere Axis Secure Remote Access technology allows users easy access to live or recorded video, remotely or directly on a mobile device or PC with no need for network or router configuration.

View monitors in a smart way AXIS Companion applications for Apple TV and Android TV make it easy to view live video from your AXIS Companion video surveillance system on any monitor. View a single camera at a time or create a split view with up to 16 cameras in a flexible way.

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AUDIO SOLUTION STORY

Kjell & Company upgrades its analog audio system to IP with the help of an innovative solution from Axis Cost-effective solution improves the customer experience Easy listening music at a comfortable volume flows out of home electronics chain Kjell & Company's store in the Stockholm suburb of Sickla, one of just over 100 Kjell & Company stores in Sweden. With almost 10,000 different products, Kjell & Company has the widest range of consumer electronics in the Nordic region.

Kjell & Company already has a surveillance system that utilises Axis’ network cameras in its stores in Norway and Sweden. All of the stores have the same system for monitoring the cash register area, entrances and store shelves for the safety and security of the staff and customers. Approximately 1,100 Axis devices, including both cameras and audio products, are installed. It is a costeffective and flexible solution with very good quality and stability.

Kjell & Company previously used instore PCs to stream music. This was a challenging set-up, as the PCs were not dedicated to only managing daily music and were also used for many other daily tasks. This resulted in interruptions and instability.

Improved customer experience with music tailored to its target audience Kjell & Company wanted to use music to create a more uniform environment and feel in their stores.

Kjell & Company therefore wanted to further develop their audio concept and gradually transition to IP, without having to invest in and install a completely new IP solution. The best option was therefore to expand on its existing analog audio solution. The benefits of IP that Kjell & Company wanted to take advantage of included: improved sound quality, remote access and control capabilities, central maintenance, configuration and easy management.

"It is important to offer customers the same experience in all of our stores. The scheduling of music and messages is essential, as is being able to start and turn off the audio centrally," says Erik Ljungdahl.

It was also important to Kjell & Company that the hardware was not locked to a specific music provider and that it could be integrated with existing IT systems.

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"We wanted a standardized solution from a reliable supplier who we feel secure with," says Erik Ljungdahl, IT Manager of Kjell & Company.

Studies show that having the right music in stores can enhance the customer experience and strengthen the brand, resulting in increased sales. Research also shows that consumer activity, mood and behaviour are positively affected by music.

However, the choice of music is important

to achieving the desired effect; playing background music that reflects the brand identity is critical to effectively achieving a significant sales boost. (Source: HUI Research: Effects of Brand-Fit Music on Consumer Behaviour) "It is important that we are relevant to the customer. For us, this means that we provide a really good personal service and have a wide range of technological accessories," says Erik Ljungdahl.

"We have been longing for a product like this for years! It is a simple and cost-effective solution that is easy to integrate with our existing systems. We hit the jackpot when it came. The icing on the cake was that it came from a supplier that we have a long-standing relationship with and great confidence in, says Erik Ljungdahl.

Reliable and operationally stable solution Kjell & Company installed an AXIS C8033 Network Audio Bridge, which makes it possible to control the audio with an IP solution while still retaining their analog amplifiers and speakers.

Support was another reason why Kjell & Company chose Axis.

"Axis has a very knowledgeable, quick and helpful support team," says Erik Ljungdahl.

The AXIS C8033 Network Audio Bridge is connected to an analog audio system and analog speaker, with configuration and maintenance handled centrally.

Central control means it is easier to change channels or playlists, for example, regardless of the number of stores and other organizational units involved.

All stores in Sweden and Norway use the same music playlist, while voice announcements and other audio communication (offers, campaigns, which products are in stock, and commercials and information to customers) are adapted and tailored to each store. Prerecorded voice announcements can be scheduled, and information can be played live.

"Because we have so many stores, we wanted a future-proof, reliable solution of high quality and good security," says Erik Ljungdahl.

The rollout of AXIS C8033 Network Audio Bridge in all stores is underway. Kjell & Company currently has three different types of audio solutions in their stores – an analog system, a system where the

analog system is supplemented with AXIS C8033 Network Audio Bridge, and a system that includes Axis networkconnected speakers. The audio solution can also be connected to the alarm system and network surveillance cameras.

Kjell & Company has also installed AXIS Device Manager, which enables simple, cost-effective and secure management of all devices. This allows operators to improve cybersecurity, as well as the management of accounts and passwords.

AXIS Device Manager can manage thousands of devices in multiple locations.

"AXIS Device Manager is great!

AXIS Device Manager is invaluable if you have a lot of stores and offices as it lets you centrally update many different devices in a single system at the same time, regardless of where they are located. This means you are guaranteed to have the latest software in all devices, which contributes to better IT security, We are constantly impressed that Axis can make good products better. Each new version is better than the one before it. The common thread is simplicity. The products and solutions are easy to manage, and it is easy to apply updates even if thousands of products are involved," says Erik Ljungdahl.

Facts about AXIS C8033 Network Audio Bridge AXIS C8033 Network Audio Bridge is a smart and easy solution that connects and combines analog systems with network audio systems. AXIS C8033 Network Audio Bridge is based on an open standard and is easy to install and integrate with other IT technologies – it combines the best of both worlds.

Analog audio sources can be connected to Axis network speakers, and any digital music source can be connected to an analog speaker system. This enables businesses to play music from mobile phones, computers, music streaming boxes, and more. With ports for both analog and digital connections, AXIS C8033 Network Audio Bridge lets analog speaker systems act as a single system with an Axis network audio system.

Transition to IP at its own pace Kjell & Company is very pleased with AXIS C8033 Network Audio Bridge.

"AXIS C8033 Network Audio Bridge is easy to install and manage, and updates can be done centrally for all stores, from Trelleborg to Luleå. The hardware is standardized and easy to integrate with the existing solution. It is also flexible in terms of choice of music content providers," says Erik Ljungdahl.

Kjell & Company also appreciates the stylish design of the devices.

"Axis has been really successful with this," says Erik Ljungdahl. The new audio solution has helped to create a pleasant environment in the stores with a uniform audio experience, which helps to strengthen the brand, improve the customer experience, and increase sales.

"I really recommend the Axis audio solution to other stores," says Erik Ljungdahl.

About Kjell & Company With approximately 1,000 employees, Kjell & Company has over 100 stores in Sweden and 15 stores in Norway. Its headquarters are in Malmö. Kjell & Company is owned by the Dahnelius family who founded the company, together with its senior executives and the principal owner FSN Capital.

AXIS C8033 Network Audio Bridge is small and light, has a discreet design, and is flexible and easily positioned. A single AXIS C8033 Network Audio Bridge is all that is required to manage hundreds of speakers, making it a truly cost-effective solution. Smart audio zones can be used to play specific music and play announcements to selected speakers. Configuration and maintenance are handled centrally.

Businesses receive all the benefits of a network audio system, and can make the move from an analog system to a network audio system at their own pace.

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AUDIO SOLUTION STORY Facts about other Axis network audio products Axis network speakers – Cabinet and ceiling Complete high-quality audio system in a single device. They are perfect for background music and for live and scheduled announcements in retail stores and beyond. > All-in-one speaker system > Quick installation with just one network cable (PoE) > Easy music streaming > Scheduled and customized playlists > Scheduled or live voice announcements and messages > Future-proof with open platform and integration options AXIS C3003-E Network Horn Speaker A simple-to-install outdoor loudspeaker that provides highquality audio. > Clear, long-range speech > Easy integration with major video management software > Supports SIP (VoIP) > Ensured system reliability with Auto Speaker Test > For outdoor use 2N SIP Mic An all-in-one network microphone console that gives you a smart and easy way to turn your Axis network speakers into a complete public address system with: > All-in-one microphone console 12 configurable buttons for 12 zones > Prerecorded or live announcements > Quick installation with just one network cable > Future-proof with openness and integration AXIS Audio Player An audio application for playing background music and announcements in retail stores, for example. It comes preinstalled for use on Axis network speakers and has everything you need to schedule playlists with music and announcements. > Play your music 24/7 > Play prerecorded announcements and messages > Schedule playlists with music and announcements

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AXIS Audio Manager C7050 Server A complete audio management package that includes both hardware and software. AXIS Audio Manager allows you to manage and control all your audio devices from a single user interface. It lets you control device setup, zones, music content, volume and scheduling of announcements and music from a single, intuitive user interface. You can also schedule the perfect mix of announcements, commercials and background music, and choose whether you want to manage content centrally, for example, or locally from each site. One single user interface delivers: > Central control > Zone management > Audio content/playlist management > Scheduling AXIS C8210 Network Audio Amplifier Turns an ordinary speaker into a network speaker, regardless of the form, colour or brand of the speaker. In combination with Audio Management Software from Axis, AXIS C8210 gives customers all the benefits of network audio. These benefits include flexible zones, the ability to play with and schedule different audio content in different zones, manage all audio devices from a single user interface, and simple integration with other systems and solutions, such as SIP, VoIP and cameras. The user can easily add or remove speakers or change zones and music content. > Amplifier with built-in digital signal processing 15W amplifier, for 1 or more speakers 2 I/Os > SD card slot support for system health monitoring > A single cable for power and connectivity (PoE)

VOICE OF THE EMPLOYEE

The value of a strong culture and community

By Carl Staël von Holstein, Key Account Manager at Axis Communications Carl Staël von Holstein: www.linkedin.com/in/carl-staël-von-holstein-1545a24/

When I walked through the doors at Axis Communications a little over two years ago, the experience was an eye opener.

I encountered a genuine desire to help, to listen to all of my crazy ideas – and a real sense that nothing was impossible to achieve. As the days and weeks passed, that same positive attitude was still apparent, and it permeated through the entire company. Whether I was talking to a colleague in Lund, or doing a course with a colleague from Seoul, we all share common values and an incredibly strong sense of solidarity. There was an inherent desire to do something more, to challenge the boundaries of what people thought was possible.

Our culture and values are the beating heart of Axis, and they influence everything we do. This culture is what helps create the drive and commitment we have for our work, enabling a smarter, safer future.

Together, we can change our world – make it safer, smarter, more secure. And we must.

These are the values that we use as our basis when we develop our products and solutions. We think ahead; community and innovation are key to us. Integrating our products and solutions with other systems must be as easy as possible. In a world where more and more products are connected and expected to work together with other products and systems, it's important to offer opportunities for integration – not just now, but in the future.

Customers who invest in network camera systems or open access systems solutions want to feel safe in the knowledge that their technology won't be obsolete in a few years' time. Protecting an investment is a natural instinct, as is wanting support and assistance to achieve the most from it. At Axis, we pride ourselves in delivering support before, during and after investments are made. We want to help our customers as they travel towards the future in intelligent security.

We have a large network of development partners who create software customised for our products. We offer the whole range: from software that detects someone entering a prohibited zone, to software that makes it possible for our cameras to communicate directly with heating and ventilation systems.

However, if we are to give our customers a futureproof solution, it's clear to us that high-tech products and solutions aren't all we need. We know we need something else as well: sustainability.

To create a smarter, safer future, we also need to improve working conditions at the factories run by ourselves and our subcontractors. We are doing everything in our power to gain an insight into the environmental impact of our work too. An example of this is analysing the impact of our products on human health. Axis has participated in and subscribed to the UN Global Compact and since 2007, PVC has been slowly eliminated from our products.

We now also use recycled plastic during some of our production.

After several years working for Axis, I haven't lost that positive feeling I got on that very first day. In fact, it is now even stronger than it was before. Talking about values and culture is easy but living up to these promises is more difficult.

Axis does it, we all do it—together!

Further reading: The Ten Principles of UN Global Compact www.unglobalcompact.org/ what-is-gc/mission/principles

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TRAINING & CERTIFICATION

Axis Communications Academy Empowering knowledge Axis Communications Academy offers a full range of training services and is the only global professional certification within the video surveillance industry.

With our dedicated team of highly-skilled trainers, dynamic learning methods and diverse course offering, the Academy empowers security professionals to design, install and configure smarter video surveillance solutions for any end customer.

Take advantage of our wider offering – start your learning journey today by visiting www.axis.com/learning

Are you an Axis Channel Partner?

Benefit from the free training available for our Axis Channel Partners. This includes the full Axis Certification Program which gives you a true competitive advantage, enabling you to work with network video and networking system design and installation on the highest level.

Classroom training offered Axis Communications Academy offers a variety of different classroom courses. Below you can find an overview of some of the courses available.

For more information and to register for a classroom course, please visit our website via the links below: NORDIC COUNTRIES: www.axis-communications.com/ academy-nordic

UK & IRELAND: www.axis-communications.com/ academy-ukie Network Video Fundamentals This is a comprehensive course covering the essentials of network video. Topics such as basic camera installation, image usability, bit rate optimization and video analytics Designing Network Video Solutions This course covers many important aspects of designing a network video surveillance system. Topics such as surveillance goals, camera placement, video, network performance and storage solutions are discussed.

Protecting the Cyberspace This course in Cybersecurity aims to give you an overview of how to protect a network video system.

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AXIS Camera Station/System Solutions

Developed for installers, designers and sales professionals this training builds on your existing security industry knowledge, providing all that’s necessary to implement scalable solutions utilising AXIS Camera Station video management software Network Audio This classroom course introduces the Axis network audio systems and explains how to take full advantage of a network audio system. You will learn about how network audio can be used intelligently for public address, security, and background music.

Defending the Perimeter In this course you will learn how to protect large-scale installations that need efficient perimeter protection using the latest thermal and positioning cameras and AXIS Perimeter Defender.

ONLINE CHANNELS

What’s new this month?

Are you having a hard time keeping up with all of our new product and solution launches? You are not the only one. To make your life easier, we have created a web page that will be updated every month with the most recently launched products, solutions and tools from Axis Communications.

Find out what’s new: www.axis-communications.com/ new-this-month

Secure Insights If you are a buyer or user of security solutions, then you have come to the right place. We created this blog to help businesses like yours learn the ins and outs of surveillance, get insights from intelligent security solutions and show how surveillance can help you gain business intelligence. All to support our vision of a smarter, safer world.

Most importantly, our blog is your blog, too. It is meant to be a place for the entire Axis community to meet and exchange ideas. So please jump in and join the conversation!

We’d love to hear your suggestions for topics you might like to see from our technical and business experts, or for you to consider developing blog posts that might be suitable to share here. Bookmark this page and check back regularly for updates and new ways that you can contribute.

We look forward to hearing what you have got to say.

Visit the Axis blog! www.axis.com/blog/secure-insights/

Webinars – a winning concept At Axis Northern Europe we provide our customers, partners and other stakeholders with an easy and accessible way of learning more about the trends, solutions and topics that concern our industry today.

Learn and be efficient at the same time: Attend your local Nordic webinar!

Attend a webinar: www.axis-communications.com/ axisinnovates_webinar

#AxisInnovates webinars are available in all Nordic countries and are held in all local languages. Register to attend the webinar of your choice and if the time slots do not suit your busy schedule, or if you have missed the latest webinar you can register anyway and we will send you the recorded version.

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About Axis Communications Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, and audio systems. Axis has more than 3,000 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden.

For more information about Axis, please visit our website www.axis.com.

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Š2019 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.