SUSTAINABILITY
Peter D
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A flourishing social enterprise to create new forests and save the planet Cloudforests CEO, Bernard Pender, interviewed by Peter Dempsey from Axis, explains the genesis of a major project in sustainability and regrowth in Ireland, and how Axis technologies are helping to create a greener tomorrow. fly tipping, trespassing and the crops in nearby fields being damaged or stolen. Two years ago, we were again working in the forestry sector, and decided to use our extensive experience and knowledge to develop our own site.
Cloudforests CEO, Bernard Pender
How did the Cloudforests project begin? My earlier work with a video surveillance company involved a project in which surveillance cameras were installed in sections of forest to safeguard against
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Climate change has now become such a major concern, and this spurred us on to use our own reserves to create Cloudforests, a social enterprise focused on climate change and environmental protection. We source the land, plant trees, and look at ways to enhance the biodiversity of the site, purely for the benefit of the planet. We have a clear mission to help save the planet with our simple plan to create one hundred Cloudforests along Ireland’s Wild Atlantic Way.
Where does Axis fit in, and how has its technology helped achieve your goals? Following our previous experience working to secure forest sites with the aid of video camera technology, we now wanted to take this up a notch; being able to protect the land but also to capture the beauty of the natural surroundings and share this with a much wider audience. From the moment the first tree was planted back in October 2020, we have been capturing timelapse video of the sites using Axis 4K cameras. Axis products are always manufactured to an exceptionally high standard and were the ideal choice to withstand harsh conditions in rugged environments.
