BANKING - VIDEO ANALYTICS
Invest in the future of customer experience with video analytics By Ian Littell, Axis Communications In today’s ever-changing environment many businesses find themselves working very hard to stay relevant and cost efficient. To support this wider goal, many retailers, from banks and cafés, to supermarkets and shopping malls, are now starting to evaluate the use of video analytics. The use of analytics technology helps to support decision making by providing the relevant facts with realtime data. Invest in the future with video analytics In the banking sector for example, many businesses are now looking to innovate in this area to improve the customer experience. Analytics can maximize spend and then build on the investments being made for the long-term as well as deliver a quick ROI (Return on Investment). With the maturity of sophisticated video analytics, network cameras have stepped beyond the traditional sphere of security surveillance and loss prevention and
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into the realm of operational business intelligence. Below is a list of the most popular video analytics in financial institutions: Cross Line Detection is a tripwire application that detects moving objects which cross a virtual boundary. A branch could use this technology for protecting high-security areas and customers’ interests. The software could be programmed to send an alert to security about an intruder on the premises. Demographic Identifier generates demographic data about customers as they do their banking. It can determine a person’s gender and approximate age range by detecting and analysing their face. The analytics provide the ability to compare gender and age statistics across branch locations and times of the day.
This helps financial institutions to target marketing efforts and tailor the customer experience. Facial Capture will capture, index, and catalogue the faces of people entering the branch or using the drive-through teller lanes. Powerful search algorithms enable financial institutions to quickly find the recorded video of individuals of interest to expedite investigations of fraud, robbery or identity theft. With facial capture analytics, stronger cases can be built to submit to law enforcement, as well as provide better protection of assets by setting alerts for suspects using facial similarity searches. Sound Detection is a camera-based analytic that provides the ability to detect specific sounds and send alerts. Sound detection could include aggression, car alarms, gunshots, and breaking glass.
