FALL - WINTER 2012
DESIGNING DESIRE aatelier.org PARIS
DESIGNING DESIRE F/W 2012 24 OCTOBER - 3 NOVEMBER
Louis Vuitton Mentors: David McNulty, Architecture Department Director Kar-Hwa Ho, Architecture Design Director Tutors: Bjorn Hoffmann, Founder of Affect Studio Michael Pryor, Founder of FormulArch
Lecturers: Sheena Patel, GDR UK Features Editor Guest Critics: Christopher Pierce, AA Global School Director Naiara Vegara, Director Design LAAB London, Fundacion Metropoli Director Semester Programme and Visiting School Penang, Architectural Association
David McNulty Graduated from University College Dublin (UCD) School of Architecture and moved to Paris in 1985. He worked for the French office of Marcel Breuer then subsequently the offices of Christian dePortzamparc, Marc Held, Chaix et Morel before joing Louis Vuitton in 1997. Shortly after joining he establishes the Architecture Department to address the expansion needs of the company in the retail environment worldwide. The work of the department has been the subject of exhibitions in Tokyo, Berlin and New York. He participated in the Adolf Loos exhibition in 1985 in Dublin and in the Figurative Architecture in Paris in 1987.
Kar-Hwa Ho Kar-Hwa Ho was educated at London’s Architectural Association, and Harvard’s Graduate School of Design. Since 1990, he’s worked in architecture, urban planning and interiors at architectural firms in London and New York. Currently based in Paris as an Architectural Design Director at Louis Vuitton Malletier, he leads the Asian Pacific team that designs and implements Louis Vuitton stores in the region. A co-organiser of 2012’s “Designing Desire” workshop, Kar-Hwa is committed to broadening the scope of design dialogue to encompass societal and emotional responses. As mentor in this Architectural Association program, his goal is to engage and further the understanding of retail design and its broader architectural and cultural implications.
ABOUT DESIGNING DESIRE
Designing Desire offered our participants the unique opportunity to work with experts from the field of fashion and design and speculate on real world demands and scenarios, ranging from handbag design to pop-up store speculations to urban interventions. Design and Craft talents from Louis Vuitton will be actively involved in the studio to inform these explorations. Through the investigation of current industrial processes in analogue and digital fabrication, AA Paris seeks out new nichĂŠs in design representing creative opportunities by addressing the rapidly growing gaps in terms of specific needs, demands and cultural desires.
. Student_Country // F/W 2012 : Oskar Bocquillon_Australia, Pavlina Vardoulaki_Greece, Elisa Camilleri_Malta, Jumana Al Maskary_Oman, Laura Wade_Australia, Cameron HardingeRooney_Canada, Pierre Breger_France, Doga Arcan_Cyprus.
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.12 F/W
Responsive Knit, Evolutionary Digital Model Oskar Bocquillon (Australia) and Laura Wade (Australia)
THE STUDIO
Louis Vuitton collaboration AAtelier, Fall/ Winter 2012 Staying ahead cultural and technological innovations, Designing desire will leap forward an integration of a desire as the outset for design (on its purest hedonistic approach). Sensations have particular characteristics formally, including: presence, formal balance, refinement of features, surface and restrained opulence. We will refine and further develop the concept of designing desire via a repertoire and controlled technique of visual catalog, spatial coordination, and formal features all of them allowing gracefulness and movement. The main outcome to Designing Desire is that capability of creating a series of design species, each study will express explicit experiences, aesthetics and ergonomic criteria. Designing Desire pursues AA Paris School’ greater cultural content and context by the continuous exchange with other disciplines: visuals, tourism, biology, chemistry, fashion, landscape, etc.
Responsive Knit, Pattern Investigations Oskar Bocquillon (Australia) and Laura Wade (Australia)
Mirage, Surface Manipulations and Intensities Pierre Breger (France), Doga Arcan (Cyprus) and Pavlina Vardoulaki (Greece)
Mirage, Pattern Finding Pierre Breger (France), Doga Arcan (Cyprus) and Pavlina Vardoulaki (Greece)
Mirage, Surface Morphology Analysis via Reflections Pierre Breger (France), Doga Arcan (Cyprus) and Pavlina Vardoulaki (Greece)
Landscape of Vivid Memories, Figure Ground Strategies Cameron Hardinge-Rooney (Canada) and Elisa Camilleri (Malta)
Responsive Knit, Evolutionary Digital Model Oskar Bocquillon (Australia) and Laura Wade (Australia)
Responsive Knit, Digital Knit and Surface manipulations Oskar Bocquillon (Australia) and Laura Wade (Australia)
Responsive Knit, Interior Sensibilities Oskar Bocquillon (Australia) and Laura Wade (Australia)
Responsive Knit, Formal Resolution Oskar Bocquillon (Australia) and Laura Wade (Australia)
CONTACT AAtelier Paris e e w t
Jorge Ayala, Director info@jorge-ayala.com info@ayarchitecture.com aatelier.org +33 183 5656 03
AA London Chris Pierce, AAVS Director e visitingschool@aaschool.ac.uk w aaschool.ac.uk t +44 20 7887 4000