Van Winkle // Thesis Presentation // Final

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LEAN STRATEGIES FOR INDEPENDENT GAME DEVELOPERS by Ian “Rip” Van Winkle

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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• WHAT IS LEAN? • HOW IS IT APPLICABLE TO GAMES? • PRE-PRO • PRO / POST

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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WHAT IS LEAN?

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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TOYOTA’S LEAN MANUFACTURING

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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INTELLIGENT AUTOMATION + JUST-IN-TIME MANUFACTURING = LEAN MANUFACTURING Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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PRODUCTION TO MANUFACTURING

DESIGNERS TO USERS

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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ERIC RIES

THE LEAN STARTUP

LAURA KLEIN

UX FOR LEAN STARTUPS

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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1. HYPOTHESIZE 2. TEST / VALIDATE 3. DESIGN 4. TEST 5. REPEAT

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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HOW DOES THIS EQUATE TO GAMES?

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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ELIMINATE WASTE AKA DON’T CREATE UNNECESSARY THINGS

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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PRE-PRODUCTION

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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THIS IS WHERE THE HEAVY LIFTING TAKES PLACE.

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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TREAT IT LIKE A BUSINESS THAT SOLVES A PROBLEM

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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DEFINE TARGET DEMOGRAPHIC

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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DESIGN BASED ON WHAT MOTIVATES THOSE PLAYERS:

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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IMMERSION • ACCOMPLISHMENT • SOCIAL IMAGE • ETC. •

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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LEARN FROM OTHER GAMES

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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LAURA KLEIN WARNS ABOUT VALIDATING THROUGH OTHER PRODUCTS

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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DON’T MIMIC OTHER GAMES. LEARN FROM THEM.

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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LEARN FROM OTHER GAMES TO DETERMINE SIMILAR PLAYER MOTIVES

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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CROSSY ROAD FOR EXAMPLE

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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LEARN FROM OTHER STRATEGIES

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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PREPARE FOR METRICS* GATHERED DURING TESTING

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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KNOWING WHEN TO USE DIFFERENT FORMS OF RESEARCH AND TESTING

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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COMMON UX STRATEGIES: LANDING PAGES

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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COMMON UX STRATEGIES: LANDING PAGES PAPER TESTING

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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USE LANDING PAGES* TO:

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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USE LANDING PAGES* TO: VALIDATE EARLY CONCEPTS

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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USE LANDING PAGES* TO: VALIDATE EARLY CONCEPTS MARKET TO FUTURE PLAYERS

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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USE PAPER TESTING* TO:

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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USE PAPER TESTING* TO: DEFINE RULES

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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USE PAPER TESTING* TO: DEFINE RULES BALANCE

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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USE PAPER TESTING* TO: DEFINE RULES BALANCE LOGIC FLOW

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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SPORE FOR EXAMPLE

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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PROTOTYPING

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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A BUILD SPECIFIC TO TESTING GAME MECHANICS

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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IMAGINE A PLAYABLE WIREFRAME

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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VERTICAL SLICE

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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A VS IS THE TESTING EQUIVALENT TO AN MVP*

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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CONTROLS • ART • ANIMATION • SOUND • ETC. •

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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MOST IMPORTANT STAGE ASIDE FROM LAUNCH BECAUSE...

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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•

FURTHER VALIDATES

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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FURTHER VALIDATES • INVITES FREE TESTING •

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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FURTHER VALIDATES • INVITES FREE TESTING • GARNERS METRICS •

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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FURTHER VALIDATES • INVITES FREE TESTING • GARNERS METRICS • FREE ADVERTISING •

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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PRODUCTION / POST PRODUCTION

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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AFTER VALIDATING A SUCCESSFUL SOLUTION, WORKFLOW BECOMES LESS STRICT

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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MINECRAFT FOR EXAMPLE

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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LEAN GAME DEVELOPMENT IS EFFICIENT BY BEING ITERATIVE

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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IT PROMOTES A CLOSER PLAYER TO DESIGNER RELATIONSHIP

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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RESULTING IN A MORE DESIRED PRODUCT

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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BE ITERATIVE & INNOVATIVE THROUGH LEAN DEVELOPMENT

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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THANK YOU

Senior Thesis // Presentation // Lean Strategies for Independent Game Developers

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