Design Process Book_2014 by Rip Van Winkle

HELLO. My name is Ian “Rip” Van Winkle. I am, but not limited to, a graphic designer based in Seattle. I love all aspects of design and I love working with new clients. Visit my website at ianvanwinkle.com to find out more about me.

P 04 01 / The Shallows

P 42 02 / Turkey Bowl 2014

A website proposal created to promote Nicholas Carr’s “The Shallows — What The Internet Is Doing To Our Brains”

Identity system designed for an annual football event hosted by a non-profit local to Bainbridge Island.

P 58 03 / Fashion League

P 88 04 / Storyville

P 102 05 / The Adventures of Pete & Mike

Identity system created for an annual fashion show hosted by The Art Institutes all around the country.

A promotional mailer for Storyville Coffee designed to educate and create awareness toward local charities.

A Social media ad campaign to promote a future Van Winkle Studio iPad application.

THE SHALLOWS WEBSITE PROPOSAL

PROJECT STATEMENT Background: The website will be designed to promote Nicholas Carr’s “The Shallows — What The Internet Is Doing To Our Brains” for the purpose of garnering interest and book sales. Target Audience: Educators, Tech & IT crowd, Physicians Creative Considerations: Built to 1366px by 768px dimensions. Implement HTML5 parallax scrolling for an in-depth user experience.

Concept Statement: Effectively promote Nicholas Carr’s passion for media and values on new technologies shown in his writing “The Shallows — What The Internet Is Doing To Our Brains.” Simplicity and clarity of the site’s layout will retain the power of the publication. Interactive elements will highlight user interest. Navigation will be simple, creating effortless transitions and visual instruction from page to page. Colors should play secondary to content, used to direct navigation of the site, highlight important material, and keep the brand aesthetic of the book. The site should be simple, keeping to the point of promoting Carr’s “The Shallows” but interesting enough to keep the users attention. Deliverables: Animated GIF presenting all aspects of the project. Dimensions and time of GIF may vary due to memory constraints for web presentation.

THE BOOK

COMPETITIVE ANALYSIS

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YouTube

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WIREFRAMES

Author Home Book Critique Purchase

WIREFRAMES

Author Home Book Critique Purchase

About the Author Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem ipsum dolor sit amet, consecteturing elit.

WIREFRAMES

Author Home Book Critique Purchase

About the Book Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

WIREFRAMES

Author Home Book Critique Purchase

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply Lorem Ipsum

WIREFRAMES

Author Home Book Critique Purchase

Purchase Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum

COMPS

HI-FI

TURKEY BOWL BUSINESS IDENTITY (LOCAL)

PROJECT STATEMENT Background: The Turkey Bowl is a football-based event that occurs locally to Bainbridge Island, WA. The Turkey Bowl business identity system will be used annually to promote the Turkey Bowl and awareness toward local charities. Target Audience: Families, Sport Enthusiasts Creative Considerations: Low budget considering non-profit. Create awareness for helpline house and other local charities. Promote a familyfriendly and inviting aesthetic.

Concept Statement: Capably promote Turkey Bowl 2014 and local charities though business identity, business cards, posters, and T-shirts. Fun and playful design will attract a younger demographic while simplicity and cleanliness will attract an older demographic. The use of color will be tasteful and minimal to reduce costs and improve legibility. Deliverables: Business Cabinet (Letterhead, Envelope, Business Card), 1 Poster, 1 Banner, 2 T-shirt Designs (Standard Design and Champion Design), Facebook Wallpaper

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NOVERMBER 28 // 10AM BATTLEPOINT PARK /GROUPS/TURKEYBOWL2014

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NOVEMBER 28 // 10AM BATTLEPOINT PARK (TURF FIELDS) 6 PLAYERS PER TEAM WITH UNLIMITED SUBS

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IF YOU DON’T HAVE A GROUP, NO PROBLEM! SHOW UP AND WE WILL PUT YOU ON A TEAM BRING A CAN OF FOOD TO DONATE TO LOCAL CHARITIES

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NOVEMBER 28 // 10AM BATTLEPOINT PARK (TURF FIELDS) 6 PLAYERS PER TEAM WITH UNLIMITED SUBS

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IF YOU DON’T HAVE A GROUP, NO PROBLEM! SHOW UP AND WE WILL PUT YOU ON A TEAM

4 BRING A CAN OF FOOD TO DONATE TO LOCAL CHARITIES /GROUPS/TURKEYBOWL2014

HOSTED BY:

FASHION LEAGUE BUSINESS IDENTITY (NATIONAL)

PROJECT STATEMENT Background: The Fashion League is a business hosted by The Art Institutes around the nation designed to promote the fashion department, students, and their work. Target Audience: Professional Fashion Designers, Employers Creative Considerations: Graphics should be simple and clean to allow the fashion designs to take the stage. Consider current fashion trends like Vogue magazine and Fashion magazine.

Concept Statement: Successfully establish a brand identity for the Fashion League that speaks professionally toward possible employers and the general public. Simple, clean, and tasteful graphics will allow the fashion to take the spotlight, therefore, promoting students and their work. Collateral like posters, postcards, and handbills will use photography to attract quick attention from the viewer. Deliverables: Business Cabinet (Letterhead, Envelope, Business Card), 3 Posters, 4 Tickets, 1 Postcard, 1 Handbill

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STORYVILLE EVENT PROMOTION PACKAGE

Creative Considerations: Express professionalism and quality using large budget. Respect existing brand and branch off of said brand effectively and efficiently.

PROJECT STATEMENT Background: The mailer will be designed to promote Storyville Coffee and awareness toward non-profits standing against varying forms of violent oppression. The mailer will be sent to local non-existent subscribers and existing subscribers to Storyville. Use of collateral (punch card) will raise money for International Justice Mission. Target Audience: Coffee Connoisseurs, Upper/Middle Class Demographic

Concept Statement: Effectively promote Storyville Coffee and their fight against slavery, trafficking, and other forms of violent oppression. The designs will reflect and retain existing brand elements to create unity. Designed collateral will contain information to educate the target audience about Storyville, their standings, and how they prepare their coffee. The mailer will contain realistic and applicable collateral to ensure participation of the target audience. Deliverables: Mailer containing coffee press instructions, opening letter, punch card, 3 coasters, and Storyvilleâ&#x20AC;&#x2122;s premium coffee beans (1 cup).

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THE ADVENTURES OF PETE & MIKE AD CAMPAIGN

PROJECT STATEMENT Background: The Adventures of Pete & Mike is a future Van Winkle Studio iPad application expected to launch early 2015. Being under the interactive books and games categories, the app is perfect for kids and parents. Target Audience: Families, Kids Ages 6-12, Parents Creative Considerations: Use YouTube as advertising platform and incorporate brand aesthetics in each clip. Promote a different part of the story for each clip.

Concept Statement: Preemptively establish awareness for the interactive book before the release date to increase sales. Each clip should represent a different aspect of the interactive book including activities, animations, and process. The clips should be short but sweet in order to retain viewer interest. Advertisement for this product will also attract attention toward previous Van Winkle Studio products. Deliverables: 5 published YouTube videos

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THANK YOU.