Design Development by Aysen Miller

DESIGN DEVELOPMENT

Credit: Pinterest

For my logo design I knew that I wanted to stick with text rather than an image however I was unsure on whether I would be using my full name or just my initials. I am looking to create a simple logo that reflects my personality yet is still very minimalistic to fit in with my personal taste. I want to be able to achieve a professional appearance which is why I think using my name as logo rather than an image works better as it is sleeker and more sophisticated.

Credit: Pinterest

I then began to look at various fonts that are typically used for business cards. I found quite a lot of inspiration on Pinterest however didnâ&#x20AC;&#x2122;t think that many were suited to my personal taste. Keeping my logo in mind, I began to test oui various fonts that I believed would fit in with my theme and overall design scheme. As I want my designs to be quite simple I knew that the typeface style I wanted to use had to be sans serif. From this I then experimented with a variety of fonts and also in different colours.

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After testing out the different sans serif typefaces I decided to go with Microsoft Yi Baiti as I felt it is clean cut and simple, and very much reflected what I am going for with my business card design. I then started to play around on InDesign with this font colour scheme using my full name as a logo to come up with some business card ideas. I am aiming for a very sleek, sharp and minimalistic look with my business cards which is why I have selected a monochrome colour scheme of black, white and grey. As I am not using any images on my business cards and for my logo, I still want them to have a different edge so that they are not plain and boring,. I then started to experiment with borders and small, simple shapes to see what effects they would have and I ended up really liking the circle design and wanted to keep this as a running theme.

Credit: Pinterest

I really like the choice of using Microsoft Yi Baiti for my logo however, after viewing it in different contexts with my practice business card designs I have decided to change my logo to just my initials as it is much cleaner and easier. I also think the use of solely my initials makes more of an impact and it is a lot more personal.

After changing my logo to simply my initials, I then looked at the previous business card designs I had come up with and some of my original sketches and began putting together my final design. I stuck with the circle theme and was then able to enhance my logo by including this and placing my initials inside. I decided to stick with a simple black and white theme rather than including grey as I feel it is a lot cleaner and more sophisticated. I chose black for the front of the business card as it stands out more and grabs attention and chose white for the back. I carried on the circle theme running through as I included the logo on the back of my card as well, just above all my personal details.

Credit: Pinterest

For my CV design I found lots of inspiration from Pinterest, one of the main being the idea of putting the data into columns in order to narrow it down. However I found by still doing this my CV was going to cover two pages due to the extent of work experience I have had. For the header of my CV, I chose to enlarge my logo and place it central of the page which will attract attention straight away. Following on from the circle theme I have been using throughout my self promotion, I diecided to create a line of minature grey dots to balance out the CV as there is a lot of information on it. I kept the layout similar to that of my classic cv with six sections: profile, education, skills & qualities, interests & achievements work experience and referees but was able to play about with the layout a bit more as I had narrowed the information down by putting it into two columns.

AM AYSEN MILLER FASHION CREATIVE PROFILE I am a self-motivated, hardworking and enthusiastic individual with creative goals. I am able to work independently and as part of a team, and I work well under pressure. I am a keen and lively, outgoing individual that enjoys a challenge and I am able to use my initiative. I have a very strong work ethic and aim to complete every task to the fullest.

EDUCATION I am currently in my second year at Nottingham Trent University studying an undergraduate degree in Fashion Communication and Promotion. I am extremely passionate about my course and thoroughly enjoy learning about every different aspect of the industry. I work hard to meet all deadlines and I received a 2:1 in my first year. Prior to university, I studied at Townley Grammar School for Girls (2006-2013) completing: 3 A Levels: English Literature - B, French - B, and Textiles - C 10 GCSEs: A*-B (English Literature & Language, Maths, Science, French, German, Dance, Textiles, ICT and RS.

SKILLS & QUALITIES I am creative and organised with a wide range of interests and I am able to adapt to any task I am given. Strong communication skills especially when working within a team environment. A visual communicator with attention to detail, I am well mannered and reliable and listen well. Trained in Adobe software including: Photoshop, InDesign and Illustrator.

INTERESTS & ACHIEVEMENTS I am an active member of the Fashion Society in Nottingham. I also have a Pinterest, Polyvore and personal blog which I like to update regularly. I am also extremely interested in dance, singing and songwriting and attended a music theatre school for 12 years; appearing in regular TV productions/ competitions such as Euro Disney, Donâ&#x20AC;&#x2122;t Stop Believing & Comic Relief - Does Glee Club, where we came first place. In regards to my studies, I am a very hardworking student and I ensure that I meet all deadlines. My enthusiasm, drive and communication skills have also allowed me to become a form prefect in previous years at school, which included organising charity events and fundraisers.

150 Gilmore Road, Lewisham, London, SE13 5AE | 7 Colville Street, Nottingham, NG1 4HQ | 07712249038 cargocollective.com/aysenmiller | aysenmiller.blogspot.co.uk | aysenmiller@live.co.uk

WORK EXPERIENCE Bartender, Stealth and Rescue Rooms (December 2014 - Present Day) - Work various hours over weekdays and weekends which require me to be extremely flexible. Tasks include setting up the bars, making cocktails, house keeping, dealing with customer complaints, overseeing concerts and gigs - all which require me to have an easy going attitude and adaptabl approach to situations.

Brand Ambassador, Radley (November 2014 - January 2015) - Spent 4 days a week in the John Lewis fashion accessories department as a brand ambassador for Radley hnadbags. My role included greeting and serving customers, tidying and replenishment, working in the stockroom, visual merchandising, writing trade reports to send to head office as well as helping out other areas of the department when requested by customers.

Bartender, NG1 Club (February - September 2014) - First trained as a bartender, need to be quick on my feet and adapt to various situations. Serving customers, making cocktails, keeping the bar clean, assisting with stock deliveries, reporting to my supervisor, and on a Saturday night running the bar on the upstairs floor on my own.

Studio Assistant, Lewis and Leigh PR (June - September 2014) - Worked with a fashion PR agency in Brick Lane; updating social media, assisting with appointments, doing call ins and returns, contacting clients and magazines, organising events, helping with styling shoots and updating press reports.

Social Media Intern, Clothes Show Live (December 2013) - I spent a week with Haymarket at The Clothes Show Live where I spent the majority of my time within the social media village; this required me to set up for interviews, updating social media, looking after celebrities, take pictures to put on Twitter and Facebook and also help the guest bloggers in the

blogger bar with their reports about the show. Whilst working at The Clothes Show Live I was also requested to help with the sales team and the marketing team which involved data capture and assisting in the choice of placement for posters and advertisements.

Sales Assistant, River Island (May September 2013) - First retail position which required me to use initiative and be a good team player. Duties including working on the cash desk, dealing with complaints, handling money and cashing up, helping on the footwear department and in the stockroom, helping with deliveries, being a fitting room assistant, and replenishing and keeping the shop floor in order.

Waitress, Cafe des Arts (June 2012) - Worked for a week in Monaco, South of France doing jobs from cleaning and preparing the restaurant, to taking orders, and serving food and helping out in the kitchen. During my time I learnt valuable customer service skills which the manager said had improved throughout the week.

Marketing Intern, Coty Inc ( 2010 & 2012) - Worked with the Rimmel London global marketing team on two separate occasions carrying out general administrative work, stock handling, doing research into competitive mass market brands, evaluating new products, assisting presentations and putting together small projects. The time spent here allowed me to gain experience into the marketing department and allowed me to broaden my horizons into the working world.

REFEREES Mark Belahya (Manager) Stealth and Rescue Rooms Nottingham NG1 mark.belahya@dhpgroup.com 07477 946 155 Koral Webb (Managing Director) Lewis and Leigh PR The Old Truman Brewery, Studio 59 91 Brick Lane, E1 6QL koral@lewisandleighpr.com 07825 251 690

AYSEN MILLER

FASHION CREATIVE WWW.CARGOCOLLECTIVE.COM/AYSENMILLER WWW.AYSENMILLER.BLOGSPOT.CO.UK AYSENMILLER@LIVE.CO.UK