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HELLO! CONTENT CREATION / DIGITAL MARKETING
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CONTENTS 04
Beyond the Binary: An Exploration into Gender ideals and Identity Issues in Society
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AllSaints Collective: The Frictionless Community Experience App
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What is Beauty?
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Autumn/Winter 2015 Trend Report WRITING
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MESS Magazine: Gender Bending.
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PLATFORM Magazine: Stylish Sisters PHOTOGRAPHY
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Tokyo
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I Create Content: Branding Myself.
Head to www.aysenmiller.com to see more of my work. 3
AYSEN MILLER
Beyond The Binary An Exploration into Gender Ideals and Identity Issues within Society. Nottingham Trent University Level 3 Self-Devised Project focusing on gender issues within today’s society. Brief: The opportunity to create a lifestyle platform for Generation Z to challenge gender ideals within society by celebrating individuality. Outcome: Online lifestyle platform and magazine subscription service with a gender-focused aspect called Expression. - Identifying trends and developing them into timely concepts - Understanding the gap in the market and adapting this to consumer demand and product justification + + + +
Concept development Content creation Route to Consumer strategies Editorial planning
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PORTFOLIO
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The Report
AYSEN MILLER
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PORTFOLIO
The Report
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Route to Consumer: Advertising
AYSEN MILLER
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PORTFOLIO
EXPRESSION: Brand Essence
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The Execution: EXPRESSION
AYSEN MILLER
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PORTFOLIO
EXPRESSION: Lifestyle Zine
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AYSEN MILLER
AllSaints Collective The Frictionless Community Experience App in association with AllSaints. Nottingham Trent University Level 3 Live Project in collaboration with AllSaints. Brief: “The AllSaints App Project: Design Thinking”. This project was a team collaboration, which over the period of several months included investigating and exploring digital trends and current consumers’ social and personal needs. This contextual analysis allowed us as a team to devise our own research methodology and create a design concept for a new AllSaints mobile app that reflects the brand’s flexibility and ability to adapt to social, cultural and technological trends. Outcome: COLLECTIVE is the newest add-on to the ALLSAINTS community. The app allows consumers to self-brand, follow and be influenced by their favourite artists and become part of the brand conversation. Big Idea - Charlotte Pratt Creative Concept - Karolina Wilczek Route to Consumer - Aysen Miller
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PORTFOLIO
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Visual Research Document
AYSEN MILLER
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PORTFOLIO
Visual Research Document
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AllSaints Collective: The App
AYSEN MILLER
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PORTFOLIO
AllSaints Collective: The App
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AllSaints Collective: The App
AllSaints Collective: The App
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AYSEN MILLER
What is Beauty? If you could construct your perfect body, would it make you beautiful? Nottingham Trent University Level 2 Communication and Message project focusing on behaviour change within fashion. Brief: To explore the theme “What is Beauty?” through a series of projects focusing on diversity, including a photographic shoot. Outcome: Constructed Beauty explores social norms and how the 21st century has distorted ideals of beauty. The concept of beauty and the perfect body image is something that we challenge in our society everyday. Normal body ideals are often scrutinised by the media leading to a miscommunication and breakdown in what ‘beauty’ actually is. “Beauty is in the eye of the beholder” but due to certain social and cultural contexts, these ideas are often distorted. The human form may be seen one way, yet interpreted in another. Often people are always trying to be what they are not to fit in with modern day society’s perception of beauty and this is what I have tried to capture through this image. There is no need to change. Everyone is beautiful. + + + +
Art direction Photoshoot planning Image analysis Exhibition installation
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PORTFOLIO
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AYSEN MILLER
AW15 Trend Report Trend Forecasting based on Berlin Fashion Week. Nottingham Trent University Level 2 Promotion and Context project looking at trend forecasting and aesthetic interpretation. Brief: To devise a trend report based around Autumn Winter 2015. Outcome: My main focuses for this report were visual merchandising and menswear and how they are key leaders within fashion today, Influences taken from Gender and Transgender movement, Architecture and Self-Branding. + Trend analysis + Visual literacy + Cultural calendar knowledge
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PORTFOLIO
TREND REPORT
AUTUMNWINTER15
AW15 Trend Report 1
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AW15 Trend Report
AYSEN MILLER
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PORTFOLIO
AW15 Trend Report
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AW15 Trend Report
AYSEN MILLER
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PORTFOLIO
AW15 Trend Report
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AYSEN MILLER
MESS Magazine “Gender Bending� - Is It a Fad or the Future? Nottingham Trent University Voluntary Contributor Voluntary online magazine editor. Role: Researching and editing content for online articles, social media networking, arranging interviews and working with bloggers. + Concept development + Content creation + Editorial planning
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PORTFOLIO
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AYSEN MILLER
Platform Magazine Kendall + Kylie: The Topshop Collaboration. Nottingham Trent University Extracurricular Project Content creation for the University magazine fashion section. Brief: To review and analyse the newest Topshop collection. Outcome: Kendall and Kylie for Topshop review, This article required understanding current trends, deconstructing celebrity styles and influences and writing a brief, yet detailed review summary of the collection. + + + +
Brand analysis Understanding influencer impact Content creation Journalism
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PORTFOLIO
For those of you who missed out on the Jenner clan’s collaboration with Topshop last year, fear not. The stylish sisters have teamed up with Topshop for the second time, to provide us with yet another sensational collection for this holiday season. “We wanted to design a special line of pieces that capture both an elegant and edgy vibe.”
Combining both their personal styles, it delivers a mix of Kendall’s understated elegance with Kylie’s urban edge. The glam new collection is a modern approach to this winter party season – featuring key pieces from the essential LBD and luxe marble prints, to a trend-savvy palette of faux fur coats. “There’s a lot of black pieces that are the perfect gifts. They’re super versatile and work for not only the holidays but basically every season.” Whether you are for Kylie or Kendall, there’s something for everyone in this collection. All we need now is an excuse to wear it, and with the holiday season approaching, I’m sure we won’t be waiting long!
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AYSEN MILLER
Photography “I Left My Heart in Tokyo...� Nottingham Trent University Tokyo Trip Personal Photography project inspired by life in Aoyama, Brief: Photography deconstructing modern Japanese culture focusing on architecture. + Art direction + Photography + Adobe Photoshop editing
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PORTFOLIO
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AYSEN MILLER
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PORTFOLIO
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AYSEN MILLER
Branding Myself Self-Promotion: I Create Content. Profile Fashion Communication and Promotion undergraduate at Nottingham Trent University with creative goals and a strong work ethic, graduating in July 2016. This course has given me an insightful perspective on the industry along with a great combination of communication and visionary skills. Digital Marketing, Social Media and Public Relations are all key areas I strive in, and where my career goals fundamentally lie. Constantly looking to expand my knowledge and skills I have extensive work experience in the industry, and I am keen for further opportunities and pride myself in being selfmotivated, ambitious and independent. www.aysenmiller.com www.cargocollective.com/aysenmiller www.linkedin.com/in/aysenmiller
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PORTFOLIO
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AYSEN MILLER
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PORTFOLIO
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“ There is no going back for me now. I’m going to take you on journeys you’ve never dreamed were possible. ” Alexander McQueen 40