Azad news edition 67 by Azad News Middle East

15-21 November 2014, Moharram 1435

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AL MAWAKEB SCHOOLS COMMEMORATE THEIR 35TH ANNIVERSARY WITH GRAND CELEBRATIONS VIPs & dignitaries attend the pioneering institution’s special dinner By Qadeer Ahmad Siddiqui Dubai UAE: l Mawakeb Schools, alma mater to some of the UAE’s most eminent citizens and residents, celebrated their 35th anniversary with a special dinner in Dubai. The evening was attended by AMSI Alumni Parents and several dignitaries and VIP guests. Addressing those BEST OF QURESHI’S AT THE COUNTRY special guests during this CLUB HOTEL e v e n i n g , M r. By Qadeer Ahmad Siddiqui Adonis Nasr, CEO Dubai UAE: of AMSI, the school he Country Club management, Hotel’s famous kebab said: “We are and curry joint, extremely happy Qureshi’s, is all set to host and honored to share this ‘Best of Qureshi’s’ this special anniversary day with November. Known as the place for all meat lovers to everyone present here. Our relish a tantalizing array of alumni and students have carefully selected Dum Pukht delicacies. Guests can indulge into a wide selection of ‘Qureshi’s Special’ starting from Murg Galoti Sangan, Resha Galoti Kabab, Samundari Ratan, Jhinga Kali Mirch and much taste-makers of modern more. Country Club Indian cuisine, Qureshi’s members and special guests restaurant situated in the c a n e n j o y e x c l u s i v e been, and shall always be, heart of Bur Dubai will be Lucknowi treats with live the most reassuring drive for serving their signature entertainment from Ghazal betterment of performance vegetarian and nonsingers during dinner. at our schools. They are our vegetarian delicacies from The timings for ‘Best of ambassadors and our November 1-15th, Qureshi’s’ experience will be 2014.Originating from the as follows: Nawabs who are known for Lunch: 12:00 pm – 3:30 pm their famous Lucknowi Dinner: 7:00 pm – 2:30 am kebab, the authentic recipes For more details, please call: were passed down as a 050 3746589 or 050 legacy for generations. It is a 2346702 or 04 398 8840

JINGLE Ba ROCK Come and shake things up with Ba this festive season By Qadeer Ahmad Siddiqui Dubai UAE: hink out the box this Festive season and h e a d t o B â Restaurant & Lounge for turkey with a twist and a star studded start to 2015, making it Bâ far the best place to be.Continuing on from the celebrations and excitement of Simply Retro and Yum Cha brunch, Bâ Restaurant & Lounge brings a fresh and unique interpretation of Christmas Eve on Wednesday 24 December. On arrival, guests are welcomed with stunning festive décor, lively settings,and special signature cocktails, including the crowd pleasing sparkling pomegranate martini. An Asian set menu features many of Bâ’s classic favourites as well as delicious new dishes making their debut including exquisite Steamed Prawn Dumplings with Truffle Oil and Crispy Fried Fish with Wa s a b i M a y o n n a i s e . Guests will be spoilt with a choice of Christmas inspired dishes created especially for the occasion by Chef Lau, such as succulent Turkey Spring Rolls and Braised

Pumpkin Soup with Seafood.Drawing 2014 to a close is the elegant black and white themed New Year’s event. With the paparazzi in tow, guests will get the chance to experience celebrity life at this ‘A list’ event, greeted by free flowing bubbly, a lavish

benchmark for success. We at Al Mawakeb Schools are committed to providing a comprehensive university preparatory education to students from diverse backgrounds and nationalities.The landmark occasion was celebrated with current Parents-Alumni participating in an evening filled with themed activities reminiscent of happy memories of school, stories from their children, present

AMSI students, a fun photo booth to mark the moment, and signing a giant canvas to commemorate the evening.This was a glorious day for the school, Mr. Nasr pointed out.We have fathers and sons who have all studied in our school over the years. This makes us

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GRAND MILLENNIUM DUBAI EXTENDS CSR PROGRAMME WITH NEW AL NOOR CHILD SPONSORSHIP By Qadeer Ahmad Siddiqui Dubai UAE: he Grand Millennium Dubai has extended support to Al Noor Training Centre for Children with Special Needs, a Dubai-based charitable

Training Centre for Children with Special Needs over many years, and we have extended a helping hand to raise funds as well as provide festive events, family days and outings for some of the pupils,he

WHEELING INTO THE NEW YEAR Say goodbye to 2014 with Wheeler’s of St. James’s

set menu, and DJ Jason Kabuki on the decks throughout the evening. The all-star menu will include a delicate Dim Sum combination of Steamed Prawn Dumplings topped w i t h C a v i a r, S t e a m e d Scallop Dumpling, White Mushroom Spring Roll with Truffle Oil and Blue Cheese as well as Steamed Lobster with Garlic, Glass Noodle and Spring Onion. Panoramic views of the Marina skyline from the terrace make it the perfect place to watch the famous surrounding fireworks while ringing in 2015 with friends and loved ones.

Dhabi.The ADFD employees expressed their pride in the UAE’s

By Qadeer Ahmad Siddiqui Dubai UAE: ith the year drawing to a close, Wheeler’s of St James’s welcome guests to celebrate the final stretch of 2014 with scrumptious dishes and plenty of bubbly, all available as part of truly British offerings in the delightful DIFC setting. With the Burj Khalifa's and the

very proud and helps underline the deep connection our school has with the UAE community, he further added. Al Mawakeb

Schools have two locations in Dubai one in Al Garhoud and the other in Al Barsha. The schools follow an international curriculum. Its

6,000+ students study in a unique trilingual education programme in English, French, and Arabic, that prepares them best for h i g h e r s t u d i e s worldwide.Besides Al Mawakeb Schools, AMSI, academia management solutions international, manages The International School of Arts & Sciences ISAS in Dubai and The International School in Al Koura, Lebanon.

organisation that was launched in 1981 and moved in to a purpose-built facility in 2007.Dedicated to providing specialised t h e r a p y, t r a i n i n g a n d employment opportunities, the Centre now provides facilities for more than 300 children, and this year, one of those will be sponsored by the Grand Millennium Dubai, according to General M a n a g e r, M r P e t e r Mansourian. At the Grand Millennium Dubai we have been keen supporters of the Al Noor

s a i d . H o w e v e r, I a m delighted to announce that this year, we will increase our involvement through sponsorship of one child for a y e a r, h e l p i n g t h e commitment of the Centre to open up a new world for those with special needs.The Al Noor Sponsorship Programme ensures families unable to pay the subsidised fees can still place their children at the Centre and receive the benefits of all the training and therapy available.

DUBAI WORLD CENTRAL CELEBRATES ‘UAE FLAG DAY’

By Qadeer Ahmad Siddiqui Dubai UAE: ashed Bu Qara’a, Chief Operating Officer, Dubai Aviation City Corporation (DACC), and DWC staff raise their flags in solidarity with UAE Flag Day in celebration of the 10-year presidency of His Highness Sheikh Khalifa bin Zayed Al Nahyan.

ABU DHABI FUND FOR DEVELOPMENT CELEBRATES UAE FLAG DAY By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Fund for Development (ADFD) participated today in the UAE Flag Day celebrations by hoisting the national flag in the ADFD premises, as p e r t h e instructions o f H i s Highness S h e i k h Mohammed bin Rashid Al Maktoum, V i c e President of the UAE and Ruler of Dubai. The day coincides with the ascension of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, and Ruler of Abu

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achievements and its national unity. They also pledged their loyalty towards the UAE and their commitment to serving the country and its rulers.Director General of

V-KOOL® OMAN LAUNCHES THE NEW VKOOL 55, WITH SUPERIOR HEAT REJECTION QUALITIES, ALONG WITH AN AMAZING GIFT OFFER OF GOLD. By Qadeer Ahmad Siddiqui Dubai UAE: -KOOL® Oman, the leading provider of automotive window tinting films is now offering its customers in Oman the ultimate luxury in car window films with superior heat rejection and a chance to get up to 5 grams of Gold coins with select packages for a limited period.The offer is valid from 24th September till 24th December 2014 at V-KOOL in-stores - Al Khuwair, Muscat City Centre Seeb and Channel partner outlets – MHD Automotive Division, Tyreplus Mabella and Tyreplus-SoharThe new V-KOOL 55 package caters to all vehicle categories starting from R.O. 270 onwards for sides and rear windows only. To book an installation, customers can call V-KOOL Retail on 24600103 (Al Khuwair) or 24558115 (Muscat City Centre-Seeb) and enjoy the benefits of extraordinary glass sealed with superpremium V-KOOL® tints. Our business is in the marketing of top quality and high performance window films under the V-KOOL® brand in the automotive and architectural industries. We

the Abu Dhabi Fund for Development, Mohamed Saif Al Suwaidi, said: The beloved UAE flag represents a path of prosperity that has defined our nation ever since unity in 1971.The UAE has successfully overcome many challenges thanks to our wise leadership.We have many achievements of which to be proud, including the development of world class education, high quality healthcare, ground breaking architecture and economic development. We are now seen globally as a pioneering young nation setting a regional example, and we are delighted to celebrate this success with the rest of the nation on this day.

are extremely happy to give back to our customers an opportunity to reap the benefits of our products and enhance their lifestyle and upkeep of their vehicles with these in-store packages.” said Mr. Saravana Natesh, General Manager, V-KOOL Oman.V-KOOL® 55 Gen2 films represent a technological breakthrough in the form of the world’s first and only 10-layer sputtered stack. The 10-layer stack of precious rare metals fortified with gold enables over 97.7% of infra-red light (heat source) and 99% of UV rays, Being the 2nd generation of spectrally selective window films, V-KOOL® 55 allows 57% of visible light to pass through while almost completely eliminating infrared radiation penetration. The modest level of tinting provides a controlled balance between personal a n d p r i v a c y requirements.Another testimonial of our success is when the top international car manufacturers, such as BMW, Mercedes, Audi, Volvo and Toyota among the rest incorporated V-KOOL® technology as their chosen automotive interior cooling solution.

world renowned fireworks display just around the corner, start your evening with a bang by indulging in ‘Best of British’ cuisine.Dressed in your finest outfit with a touch of festive sparkle, prepare to

wrap up the year in style at Wheeler’s of St James’s. Guests begin a special culinary journey through the New Year celebratory menu with canapes on arrival and

a glass of bubbly. Classic Marco Pierre White inspired dishes are brought to life by Head Chef Lee Harris and Senior Sous Chef Anthony Reilly. For starters, guests can enjoy dishes such as the exquisite Duck Terrine with apricot, Foie Gras Parfait and onion brioche or Pan-seared diver caught Scallops with cucumber and fennel. For the main event, chefs recommend hearty dishes that include Beef Tenderloin with a side of girolle mushrooms and roasted potatoes or Roasted John Dory with organic spinach, white bean puree and salsa Verde to delight the tastebuds. To end the feast, guests are treated to an irresistible selection of desserts, Chocolate Delice with caramel and cookie ice cream or Lemon Parfait with roasted plums and r a s p b e r r y. G a t h e r w i t h friends and loved ones to start your New Year’s Eve at Wheeler’s of St. James’s for only 450 AED – the perfect place to indulge in quintessentially British favourites while you deliberate your resolutions.

RECORD 155 ENTRIES SUBMITTED FOR THE 2014 MEPRA AWARDS Projects submitted from across the Arab world; Shortlists announced and winners honored at the MEPRA awards gala on the 25th November By Qadeer Ahmad Siddiqui Dubai UAE: n a sign of the growth of the Middle East’s public relations industry, the Middle East Public Relations Association has received 155 entries for the seventh edition of its MEPRA Awards. The number of entries is a record for the MEPRAs, the only public relations and communications-focused awards in the Middle East. Entries have come in from across the region, including from Algeria, Bahrain, Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Syria, Tunisia and the United Arab Emirates, for sixteen different categories.We’re delighted that we’ve not only received more nominations this year, but the quality and the scope of these entries has grown as well,said Carine Duvignaud, M E P R A’s G e n e r a l M a n a g e r. T h i s y e a r ’ s competition is a testament to the role now played by public relations and communications in shaping the opinion of consumers, the public, governments and other stakeholders.The shortlists for the MEPRA Awards was announced yesterday, the 2nd of November at 5pm UAE time. The award winners will be made public on Tuesday the 25th of November at the annual MEPRA Gala D i n n e r. T h e s i x t e e n categories for which

nominations were received include Best Integrated Campaign, Best Use of Social Media, Best Use of Sponsorship, Best Launch Live Event Stunt, Best Use of Media Relations, Business to Business, Consumer goods, Corporate Reputation & Image, Consumer Services, Corporate Responsibility, Health Care & Services, inhouse team of the year, Internal Communications, Outstanding young communicator of the year, G o v e r n m e n t Communications and Agency of the Year.There’s been an increased focus this year on areas such as social media, internal communications and corporate responsibility, which mirrors what we have seen in other regions,added Duvignaud.The role of public relations and communications is expanding, and we’re seeing that these areas are being used by agencies and their clients to create conversations and sustain dialogue with key stakeholder groups. The MEPRA awards are meant to promote best practices and as a platform to share k n o w l e d g e a n d experiences. The judging has been exceptionally difficult this year, and we’re all now looking forward to honoring the winners at the end of November.

15-21 November 2014, Moharram 1435

ROCKWELL AUTOMATION ACQUIRES ESC SERVICES, A LEADING LOCKOUT-TAGOUT SERVICE PROVIDER Acquisition Will Expand Safety Services Capabilities, Complementing Market-Leading Safety Products Portfolio By Qadeer Ahmad Siddiqui Dubai UAE: ockwell Automation, Inc. (NYSE: ROK) today announced it has purchased the assets of ESC Services, Inc., a global hazardous energy control provider of lockout-tagout services and solutions.ESC Services will enable Rockwell Automation customers to increase asset utilization and strengthen e n t e r p r i s e r i s k management, while adding safety to our growing portfolio of data-driven, cloud-enabled services,said Matt Fordenwalt, Rockwell Automation consulting business manager.ESC’s unique methodology utilizes Quick Response (QR) codes that can be scanned to obtain asset information and streamline compliance with both external regulations and internal safety policies.The global use of lockout-tagout is

expanding among multinational corporations, and represents a great growth o p p o r t u n i t y, s a i d K e l l y Michalscheck, president, ESC Services. This acquisition enables us to extend ESC Services lockout-tagout procedures and ScanESC solutions to te n s o f t h o u s a n d s o f additional OEM machines, delivering more value and unique offerings to Rockwell Automation’s extensive global channels.ESC Services, based in Franklin, Wis., will be integrated into Rockwell Automation’s Control Products & Solutions segment as part of its customer support and maintenance business unit. Terms were not disclosed. The ScanESC lockouttagout technology and solutions will be on display at Automation Fair, Nov. 1920, in Anaheim, Calif. www.automationfair.com

COW BOY NIGHT AT TIYA MARIA A loud shout to all Country music lovers!! By Qadeer Ahmad Siddiqui Dubai UAE: f you like swaying to the beats of renowned artists like Johnnie Cash, Carrie Underwood, Lady A n t e b e l l u m a n d Ti m McGraw, head down to Tiya Maria at The Country Club Hotel for they are hosting an exciting Country chill s e s s i o n t h i s November.Themed as the Cow Boy Night, guests are welcome to wear their Country hats and start the weekend in style. The resident band and DJ will play Country and Western jams all night long and visitors can relish a varied collection of drinks

along with complimentary buffet between 7-9pm. Country Club Members get 20% discount on nonpromotional food and beverages. So mark your calendars to catch up on the essence of Country life. We look forward to see you on: Date: Thursday, November 27, 2014 Location: The Country Club Hotel, Bur Dubai, Mankhool Road next to International Modern Hospital, Dubai For more information, please contact: Abby on 050-2571192 or LA on 0508012045

COLLINSON GROUP STRENGTHENS LOYALTY OFFERING WITH THE ACQUISITION OF WELCOME REAL-TIME By Qadeer Ahmad Siddiqui Dubai UAE: ollinson Group, a global leader in shaping customer behaviour to drive revenue and add value to its clients, today announces the acquisition of Welcome Real-time, an international provider of payment-based loyalty solutions. Founded in 1997, We l c o m e R e a l - t i m e ’s unique, award-winning technology integrates with banking and retail systems enabling banks, card issuers and retailers to provide special offers, points redemption and other real-time communications to consumers at the point of sale. Headquartered in France with offices in both Asia and Latin America, employing over 70 specialists, We l c o m e R e a l - t i m e reaches over 100 million consumers globally.

experience and technologies will enable our clients within the travel industry to offer their members a wider choice in both the earn and redemption aspects of their programmes. With 25 years’ experience in loyalty, including 50 airlines globally, we are continually investing and developing our business to meet the needs of our clients. We look forward to including its team within the Group over the coming months. Evans continued: “‘Closing the loop’ on purchasing, earn and redemption behaviour is a huge, untapped market opportunity, with retailers, airlines, financial services providers and other brands all viewing point of sale insight and real-time communication as a way to build closer ties with their consumers and drive incremental revenue. Welcome Real-time will give us a clear point of differentiation in this rapidly d e v e l o p i n g market.Philippe David, CEO, Welcome Real-time commented, “We are delighted to become part of such a trusted, global brand and to be able to build on the opportunity that Collinson Group offers.

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NISSAN CONTINUES EXPANSION INTO SAUDI ARABIA, APPOINTING NEW LEADERSHIP IN THE KINGDOM Samir Cherfan is new Managing Director, Nissan Saudi Arabia, adding to existing responsibilities in Nissan Middle East By Qadeer Ahmad Siddiqui Dubai UAE: amir Cherfan, Managing Director of Nissan Middle East, has been appointed Managing Director, Nissan Saudi Arabia. The Japanese automaker has ambitious plans to grow its market s h a r e i n t h e Kingdom.Cherfan possesses a wealth of knowledge of the region and is a fluent Arabic speaker. He will maintain his existing role while taking up the new position.Nissan Saudi Arabia is a joint venture formed with the auto maker’s partner Khaled Juffali Company and is expected to play an important role in bolstering its presence in the biggest market in Middle East. Nissan is establishing a new, fully-fledged office in Jeddah to be staffed with 80 to 100 people for the joint operation.Africa, Middle East and India is the region of growth as Nissan’s strategic driver and the latest appointments will further strengthen our business in the region," says Takashi Hata, senior vice president in charge of Nissan’s Africa, Middle East and India region.The new management structure will be of great assistance in that regard.In the last financial year NMEF achieved record sales in the Middle East of 196,885 vehicles, a 23.1 per cent increase on the 2012 financial year.In March the company sold more vehicles in a single month in the region than ever before when it notched an outstanding 28,900 units.In the 2013 financial year, Nissan also announced a highly ambitious plan for the Saudi Arabian market. This

included a goal of tripling sales volume and market share. The target is to reach unit sales of 100,000 and

claim a 12 per cent market share by the 2016 financial year.Says Cherfan: “Nissan is committed to offering exceptional service in Saudi Arabia and it has developed a strategy based on a direct local presence, strong product line-up, and enhancing the brand along with retail experience and top-level quality customer service.Cherfan will split his time between the Nissan’s regional headquarters in Dubai and the office in Saudi. The new state-ofthe-art joint venture premises in Saudi Arabia will be staffed with 80 to 100 people to service market needs.Achieving the goals of the Nissan Middle East Mid-Term Plan is highly dependent on the success of the revival plan for Saudi Arabia,says Cherfan who joined Nissan Middle East a touch over two years ago as marketing and sales director and assumed the role of managing director in April 2013.Meantime, Kazutaka Nambu, currently managing director of Nissan Motor Egypt has been appointed vice president, sales and marketing Africa, Middle East and India. He will also continue his current role.

85% OF RESPONDENTS PREFER COMBINATION OF TRADITIONAL AND DIGITAL MEDIA Print is not dead in the Middle East, according to BR Communications FZE latest survey on trends in media use By Qadeer Ahmad Siddiqui Dubai UAE: round 85% of communications professionals surveyed by BR Communications FZE, a Dubai-based public relations, marketing and design consultancy, said they prefer a combination of conventional and online media when consuming news and promoting their clients’ brands.The online s u r v e y, w h i c h w a s conducted between September 2014 and October 2014, included respondents working in the fields of advertising, marketing, events management and public relations across Egypt, Lebanon, Qatar and the U A E . B a h a a F a t a i r y, Managing Director of BR Communications FZE, said in the age of the Internet, traditional forms of media have faced fierce competition from the more interactive and scalable new media. In the Middle East, the digital media scene is one of the most active in the world, with Internet population seen expanding to around 197 million by 2017, according to the Arab Knowledge Economy Report.The printdigital dynamic has long been debatable and global trends in recent years point to a scaling down of the print advertising business in some parts of the world,said Fatairy. “But our recent survey underscores the fact that communications practitioners in the region continue to leverage the power of both digital and print media to reach and engage a wider consumer

b a s e f o r t h e i r clients.Meanwhile, with the Middle East’s growing population of tech-savvy and young consumers, online media has emerged as a powerful and important tool for communications

professionals. According to the survey, nearly half or 45% of the respondents said they prefer online methods such as social media in spreading the word about campaigns and events.In addition, 50% of those surveyed said they tune into digital media for their daily news, ditching traditional forms of media such as print, which is a preferred channel by 20% of the respondents. The remaining 30% of respondents use both modes of communications digital and print as a way of obtaining their daily dose of news.The survey the first conducted by BR Communications FZE was meant to be exploratory. In the future, we aim to organise similar studies in order to have an updated and deeper understanding of the trends surrounding the region’s media and communications industry,” said Fatairy.

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DOLLAR'S ASCENT PILES PRESSURE ON COMMODITIES AS POLAR VORTEX LOOMS Head of Commodity Strategy at Saxo Bank Ole Sloth Hansen By Qadeer Ahmad Siddiqui Dubai UAE: ommodity prices remain under pressure across all sectors as the dollar continues to rise while rising supplies of many key commodities from energy through metals to food is not being met by an equal rise in demand. The outlook for global growth remains subdued, not least in Europe and China.Several commodities from iron ore to crude oil and gold hit new lows as bears have taken control of the price action for n o w. T h e B l o o m b e r g Commodity Index of 22 leading commodities touched a new fiver-year low

before a dramatic rally in natural gas helped support a small recovery in the index.The precious metal sector was the hardest hit for

a second week in a row with both gold and silver continuing to be sold following the technical break below USD 1180/oz. on gold. Soft commodities were all lower, led by sugar on ample supply, while the strong dollar together with the removal of the Ebola premium saw cocoa drop to a six-month low.Grains were also lower following five weeks of gains as record US supplies begin to hit the market. The UN's Food & Agriculture Organisation forecast that world grain reserves would reach a 15year high during the 2014-15 period and this could weigh on the price of key crops such as corn and wheat.The individual performance table gives a clear picture of the overall negative sentiment in commodities at the moment.

All but a few suffered losses during the past week with natural gas being an almost extreme exception. Since October 28 the current futures contract for December delivery has rallied by almost one quarter as the early arrival of winter has brought back memories of the dramatic price spikes seen back in January when record gas demand drove inventories to a uncomfortably low levels. A large blast of Arctic air or polar vortex is expected to hit the US next week and this could drive temperatures to

at least 6 degrees Celsius below normal and sharply increase demand for natural gas, which heats around half the homes in the US. Most of

the gas that was consumed during last winter's frigid weather has been replaced but the return of colder than normal weather so early in the season has raised concerns about a repeat of last winter. Crude oil came under renewed selling pressure with supply continuing to rise faster than demand. OPEC, in its annual World Oil Outlook, reduced the forecast for how much the cartel need to supply all the way out to 2035 citing the ongoing shale boom, especially in the US, as the primary reason for cutting the outlook. Attention is currently removed from the Swiss Gold referendum on November 30 as recent polls have indicating fading support for this initiative which otherwise could have provided a major boost to the price of gold.

SHAHDAG SKI RESORT, A NEW PARADISE FOR TOURIST FROM GULF REGION By Qadeer Ahmad Siddiqui Dubai UAE: cross the centuries, the north-east corner of Azerbaijan has served as the gateway between Europe and the Middle East. Here, in the shadow of the majestic Caucasus Mountains, hides u n t o l d n a t u r a l beauty.Pristine glaciers and deep ravines, stunning mountain lakes and canyons, and an ecological treasure trove of plants and animals.This is Shahdag in all its splendour.With a climate favouring year-

everyone. Upon arrival enjoy some of the local delicacies awaiting you in your upgraded Superior Room.Relax and recharge your energy for a one, two, or three night stay in one of our spacious rooms overlooking the breathtaking views of the Shahdag Mountain Resort.Wake up to a generous buffet breakfast before stopping off at our Ski and hire shop where you will find our friendly staff ready to help you choose from our w i d e r a n g e o f equipment.Your ski pass will

round sports and leisure, Shahdag ranges from winter lows of -20°C to pleasant summer evenings of 20°C. An incomparable location for one of the world’s largest national

Shahdag Mountain Resort. GAYA RESIDENCES:The family ski & mountain hotel residence. Providing highly adaptable accommodation, families can stay together

unforgettable excitement and entertainment, all set against a backdrop of stunning natural beauty and invigorating mountain air. WINTER SPORTS:Choice of 19 ski slopes suitable for

give you access to over 19 ski slopes from beginners to expert - there is something for everyone.After a long day on the slopes why not indulge your senses at Ovda

but still enjoy separate d i f f e r e n t n’s Spa. Relax in the sauna rooms. experience levels, with or steam bath, Hamman S H A H D A G H O T E L & exciting snowboarding, hydrothermal circuit or SPA:The first contemporary snow jet skiing and ice indoor pool, the choice is Azeri mountain lodge. skating facilities. yours. A chance to unwind in Designed to offer a modern S U M M E R total luxury. On your The acquisition will further feel while at the same time SPORTS:Endless variety of departure date, check out strengthen Collinson respecting the local culture, adventure and outdoor time is at 16:00.For prices Group’s loyalty capability, Shahdag Hotel & Spa offers activities, from canoeing, and more information on all which includes the leading guests a level of service climbing and parachuting to o u r p a c k a g e s p l e a s e loyalty marketing agency equal to any luxury hotel horse riding, trekking, contact us. * Subject to ICLP, advanced online anywhere in the world. mountain biking and golf. availability omni-channel earning and P I K P A L A C E RESTAURANTS:Here at The following offers and redemption platforms SHAHDAG:Pik Palace the Shahdag Mountain packages include all of the through Collinson Latitude, Shahdag is a premier luxury Resort we have something above plus the following and a global network of destination in Shahdag for everyone. Whether it's a experiences: thousands of redemption Mountain Resort, located quick cup of coffee or a PURE SKI Your Pure Ski partners. Collinson Group 230 kilometers north from romantic dinner for two, a package includes your ski counts a number of the Baku. Set amid majestic fresh fruit breakfast or a pass giving you access to world’s leading airlines, mountains the Hotel offers family feast our restaurants more than 19 ski slopes financial services, and There are clear synergies 167 oversized bedrooms and bars are ready and FULLY EQUIPPED SKIING travel brands among its between Collinson Group and suites that provide waiting to cater for your O u r F u l l y E q u i p p e d customers and manages and Welcome Real-time, in m a x i m u m c o m f o r t f o r every need. package includes your ski over 20 million consumer terms of our offering and couples and families. Our restaurants and bars pass and equipment hire. relationships.Colin Evans, our customer base. As part SPORTS & LEISURE:The can be found in each of our T H E U LT I M AT E S K I Chairman, Collinson Group of the broader Collinson Shahdag Mountain Resort hotels. For more information EXPERIENCE The Ultimate says,Welcome Real-time’s Group we can now bring will offer guests a seemingly take a look at the individual Ski Experience package unique technology and our capabilities to bear in endless list of thrilling sports hotels for an overview of includes your ski pass, impressive customer base new sectors and markets and leisure activities all year what's on offer. equipment hire and a is a clear strategic fit for and extend our services round. From children to OFFERS & PACKAGES of private ski instructor to give Collinson Group.He further across the entire loyalty adults, from novices to pros, Shahdag Mountain resorts you one to one tuition. said, “Our combined skills, spectrum. the Shahdag Mountain Shahdag Mountain resorts Resort promises to deliver h a v e s o m e t h i n g f o r azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg2 ) parks, and within it, one of the region’s largest ski resorts. Breathtakingly beautiful, a haven hidden from time, Shahdag is an experience not soon forgotten. H O T E L S & ACCOMMODATION:Set in the spectacular scenery of the Shahdag National park, and surrounded by stunning mountain views the Shahdag Mountian Resort offers a wide range of c o n t e m p o r a r y accommodation that can be enjoyed by everyone. Each establishment has it’s own unique appeal and charm and offers a variety of modern, stylish rooms and suites for you to choose from. ZIRVE HOTEL:Lift Base, Hotel Zirve is a contemporary three star+ hotel specifically designed for ski lovers and active travellers. Hotel Zirve is the ideal base from which to enjoy the magnificent

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NAJAH TO FEATURE PSYCHOMETRIC AND ONLINE VIDEO ASSESSMENTS Leaders in Psychometric Testing To Showcase Benefits of Methods For First Time at Upcoming Fair By Qadeer Ahmad Siddiqui Dubai UAE: AJAH, the country’s leading higher education and career exhibition, which takes place from 28 to 30 October at Abu Dhabi National Exhibition Centre, has signed a partnership to host, for the first time at the fair, free onsite Psychometric and online video assessments with cut-e, a world leader in the design and implementation of online tests for use in recruitment, selection and development in a b u s i n e s s environment.Psychometric testing provides a range of information about an

demand. The economies in the gulf region vary dramatically, from capital resource intensive energy entities to logistics and sales. A common thread in the

EMIRATES FOUNDATION YOUTH PHILANTHOPY SUMMIT OPENS TODAY TO MAXIMIZE SOCIAL INVESTMENT AND EMPOWER YOUTH IN THE REGION •Sheikh Sultan bin Tahnoon Al Nahyan, Emirates Foundation Managing Director, welcomed experts from around the world to the second Youth Philanthropy Summit, 2014 •Organized by Emirates Foundation and includes 21 interactive panel debates with the participation of more than 60 international experts and speakers from more than 50 local, regional and international organizations •Challenging debate discussions on Philanthropy 2020: Improving Impact, Effectiveness and Collaboration By Qadeer Ahmad Siddiqui Dubai UAE: nder the patronage of H.H. Sheikh Abdullah bin Zayed Al Nahyan, UAE Foreign Minister and Chairman of Emirates Foundation, the Emirates Foundation Youth Philanthropy Summit 2014 opened its doors today to connect experts from around the world in an indepth a n d engagi n g debate on how t h e impact o f philant hropic investm ent can be maximized to empower youth and further benefit societies in a sustainable way.In its second year, the summit titled “Philanthropy 2020: Improving Impact, Effectiveness and Collaboration” is offering a strategic platform that

connects leading innovative institutions, global and regional business experts, government representatives and philanthropists to discuss best ways to improve the philanthropy sector and gain social investment results. The Summit is happening at the Ritz- Carlton Hotel in Abu Dhabi from 3-4 November. The two day summit includes 21 interactive panel debates with the participation of more than 60 international experts and speakers from more than 50 local, regional and i n t e r n a t i o n a l organizations.The Summit opened today with a video speech from H.H. Sheikh

Abdullah bin Zayed Al Nahyan, UAE Foreign Minister and Chairman of Emirates Foundation.For the second consecutive y e a r, t h e E m i r a t e s Foundation is holding the annual Philanthropy Summit as a strategic platform utilizing thought leadership and pioneering institutions to discuss how philanthropy can be more impactful, and

helping youth meet their

fullest potential while creating positive sustainable social value,” H.H. Sheikh Abdullah said.The summit aims to discuss emerging trends in venture philanthropy, and its effectiveness in youth empowerment. In its second round, it will look into creating impact at scale and delivering real systematic sustainable change that can touch the lives of thousands of young people,H.H. Sheikh Abdullah added.His Excellency also highlighted in his speech UAE’s successful record in the field of volunteering and aid work, which is inspired by the legacy of the founder and builder of the renaissance of the UAE Sheikh Zayed bin Sultan Al Nahyan, (may God have mercy upon him), and currently is reflected in the prestigious position reached by UAE as one of the leading six countries in the world in providing assistance and humanitarian aid and relief to all those in need around the world.

DIAC HOSTS THIRD ANNUAL SPORTS CUP FOR UNIVERSITY STUDENTS ACROSS THE EMIRATES Winning students awarded with prizes to celebrate their success at this one-of-a-kind event By Qadeer Ahmad Siddiqui Dubai UAE: ECOM Investment’s Education Cluster hosted the third annual DIAC Sports Cup at GEMS Modern Academy School in Nad Al Sheba, Dubai, an inter-university tournament of sports including Cricket, Football, Basketball and Volleyball, awarding prizes to the winning athletes in each category.Initiated in 2011, the DIAC Sports Cup is designed to provide an extra-curricular platform for students from across the Emirates to meet and network with their peers in a constructive way. DIAC decided to use sport as the premise for this first in the region event, to encourage friendly-competition that inspires team work and collaboration - the cornerstones of a successful career. The tournament also serves to remind the students of the benefits of a healthy lifestyle and the value of participation and overall fitness. A selection of the winners were as follows: -In the Cricket tournament seven teams competed with

individual’s aptitude, attitude and values or how they are likely to behave when put in a challenging situation. Psychometric assessments are used to help organisations identify the best staff with the right capabilities, competencies and cultural fit to deliver optimal business results for their organisation and progress further up the career ladder. In addition to this, cut-e work with many universities and institutions to help students identify their own key strengths and development areas.David Barrett, Managing Director of cut-e says they have seen an increase in demand for Psychometric Testing;This is our second year of operation in the Middle East, and in this short time we have witnessed a significant increase in

growth of Psychometric Testing is the increasing need to hire talent from an early stage, and from local populations.We showcased this method of testing earlier this year at the Al Ain Education and Career Fair with an overwhelming response. Over the three day exhibition, we had four computer stations continuously occupied. Over 150 people took the test, and we expect that number to increase significantly at N A J A H . a d d e d Barrett.Visitors will be able to meet with specialised consultants, practice the tests, and receive a personalised report highlighting areas for development and help in evaluating the most suitable career path.

60% OF MALE ADOLESCENTS SUFFER GYNAECOMASTIA By Qadeer Ahmad Siddiqui Dubai UAE: ynaecomastia, a condition that results in the enlargement of the male breast, can be emotionally embarrassing especially for teenagers and young adults. However, sufferers are not alone. Statistics show that 50-60% of adolescents aged between 10 to 16 years suffer from the condition Dr. Rahul Tandon, Consultant - Plastic Surgery at Abu Dhabi’s leading tertiary healthcare institution Burjeel Hospital explained that gynaecomastia has three main causes.Firstly, the condition can have a physiological cause where d u r i n g p u b e r t y, b o y s ’ hormones can increase and decrease. If levels of testosterone drop, the high levels of the female hormone estrogen result in the growth of the breast tissue,” said Dr. Tandon. “In new born babies, the condition can occur when estrogen is passed on from the mother to the child. However this is only temporary and disappears in a couple of weeks.Secondly, he highlighted that gynaecomastia can have pathological origins – kidney failure, liver diseases, or some medications or infections in the testicles can also trigger the condition. Increased intake of alcohol or dependence on illegal drugs like cannabis can also result in the disorder. However, the most common cause is an idiopathic one: late onset of puberty.Having the condition can be psychologically

traumatic but help is easy to find. For those whose gynaecomastia is caused by hormonal issues or pathological roots, medication to regulate hormones or treat a condition is prescribed,” said Dr. Tandon.” For gynaecomastia that stems from idiopathic causes, liposuction is done. With the increased trend of outdoor sporting activities and hitting the gym amongst the young male population, liposuction has become a common solution to gynaecomastia.In liposuction, fat is removed from the breast area using suction. Thin tubes called cannulas are used for suction and they can be moved around to target specific fat deposits. If required, the breast tissue is removed through a small incision around the nipple. Patients do not have to stay the night at the hospital and scars are not any more visible after a few days. Medical advancements can only happen through proper management of conditions such as gynaecomastia which are psychologically and physiologically limiting. Burjeel Hospital is committed to contributing to these developments by bringing well-experienced physicians and state-of-the-art medical equipment all to ensure that UAE nationals and residents alike receive best possible healthcare not only in the emirate, but in the region as well,” said Mr. Clancey Po, CEO at Burjeel Hospital.

Emirates Aviation University taking the title and Manipal University finishing as runners up. -In the Men’s Football, Middlesex University Dubai dominated proceedings by finishing with teams in both first and second place in a tournament of fifteen teams. In the Women’s football, the Emirates Aviation University team came away triumphant with Amity University Dubai Campus finishing as runners up. -The Men’s Basketball competition was won by the Middlesex University Dubai with Heriot-Watt University, Dubai Campus securing second place. -The Men’s Volley ball tournament saw the Institute of Management Technology, Dubai awarded second place with Amity University Dubai Campus

taking the title. Four teams entered into the Women’s V o l l e y b a l l tournament with Heriot-Watt University, Dubai Campus team taking the title followed by Amity University Dubai Campus as the runners up. -The Men’s Badminton event was won by Mr. Parth from the Middlesex University Dubai and in second place was HeriotWatt University, Dubai C a m p u s , s t u d e n t M r. Ya s h v a r d a n o f 1 6 competitors. In the Women’s tournament Heriot-Watt University, Dubai Campus again had success with Ms. Zahra winning first place and Ms. Arosha from BITS Palani, Dubai Campus taking second place. -In the Men’s 100 meter race, Mr. Mohammed Nasir Salihu from Middlesex University Dubai stormed to victory with Mr. Mohammed Saad Siddique of HeriotWatt University, Dubai Campus hot on his tail securing second. Commenting, Ibrahim

Moosa Jamel, Director of Operations of TECOM Investments’ Education Cluster, said: “Ensuring the well-being of our students is crucial to the ongoing success of Dubai International Academic City as an educational epicenter. We care about the students within our community they are the heart of our campus community. It is therefore vital that they understand that setting yourself a challenge and achieving it, either individually or as part of a team, is a vital part of personal growth and development.In this region, inter-university sporting competitions are rare when we compare ourselves to other countries. We plan to build the DIAC Sports Cup so that this tournament grows to include more and more students and universities in a bid to encourage healthy competition and potentially, pave the way for future s p o r t i n g stars.Congratulations to all of our winners, who, in each e v e n t , s h o w e d determination and team spirit.

CITYSCAPE GLOBAL SEES VISITOR ATTENDANCE GROW BY 42% TO OVER 47,000 Show also received over 5,000 Investors as 2014 edition witnesses a record breaking USD 10.8 Billion worth of project announcements over three days By Qadeer Ahmad Siddiqui Dubai UAE: ityscape Global has seen a 42% y-o-y increase in local and international visitor attendance as a number of major developers announced over 27 mega projects during the three days of the show last month.As pre-show figures forecasted, Indian nationals made up nearly a quarter of the exhibition’s visitor attendance (22.6%), followed by Pakistanis (9.4%), UAE Nationals (7.3%) and British citizens (7.1%). According to recent figures released by the Dubai Land Department, the total sum of investment in the first half of 2014 from Indian nationals into the Dubai property market exceeded USD 3 Billion, highlighting the strengthening investor confidence in the property industry.Wouter Molman, Director of Cityscape Group, said, “On this occasion I will let the figures speak for themselves. A 42 per cent increase in visitor numbers, and over 5,000 investors attending the show is a real testament to the current strength of the local property market. The sheer amount of projects that were announced over the three day event also reaffirms Cityscape Global’s position as the undisputed barometer for the region’s real estate market.Notably, more than 53 per cent of our visitors were there to look for real estate investment opportunities or buy a home, and over 75 per cent of

investors in attendance had buying power of USD 5 million upwards.Following the success of Cityscape Global 2014, we are planning to further grow the event by 25 per cent next year to accommodate the unprecedented demand we have

received in recent weeks.added Molman. In terms of GCC investment, UAE nationals made transactions worth USD 3.4 billion in to Dubai’s property sector during the first half of 2014, representing twice the USD 1.7 billion invested by all other GCC nationals combined.The strong international investor presence at Cityscape Global was bolstered by two new additional international pavilions from Palestine and Bahrain, while the Turkish pavilion held the largest number of overseas exhibitors with a total of 30, covering 2,100sqm of exhibition space and a 22% increase on 2013.Khaldoun Saleh, General Manager at Wahat Al Zaweya said,We were extremely happy with the attendance at Cityscape Global, and used the show as a platform to showcase our eco-friendly, selfsustainable, mixed – use community,

which covers 22.7 million sq.m in the Faqaa corridor of Al Ain region. The project gives the opportunity for locals to gain a freehold title, and becomes an ideal weekend getaway destination for local Emiratis.Looking forward to the next Dubai event under the Cityscape portfolio, the 2nd edition of NextMove Live will take place from February 19 – 21, 2015 at the Dubai World Trade Centre. NextMove Live also offers buyers the answers to any questions related to buying a property, particularly as the event offers them thousands of properties plus hundreds of brokers and mortgage products to choose from.added Makuni.Cityscape Global 2014 was supported by the Foundation Sponsors Emaar, Dubai Properties and Nakheel; International Strategic Partner Property Solutions; Gold Sponsor Tourism Development and Investment Company (TDIC); Project Marketing Sponsor Aqua Properties; Official Architect Architecture & Planning Group (APG); Official Broker Trisl Real Estate; Official Mortgage Provider Abu Dhabi Finance; Silver Sponsors Apex Real Estate Development L.L.C. and Tecom Investments; and Property Registration Trustee Partner Tamleek Property Transfer.

EMIRATIS CONTINUE TO CHOOSE USA FOR BEST EDUCATION OPPORTUNITIES OVERSEAS Number of UAE nationals enrolled at U.S. institutions of higher education in the 2012-13 academic year grew to 2,256, up from 2,097 the previous year according to “Open Doors 2013" report By Qadeer Ahmad Siddiqui Dubai UAE: he number of Emirati h i g h s c h o o l graduates pursuing higher studies in the United States grew once again last year, up 7.6% over the previous figure, according to the latest U.S. report on international academic mobility.The "Open Doors 2013" report, published by the Institute of International Education (IIE), states that the number of UAE nationals enrolled at U.S. institutions of higher education in the 2012-13 academic year grew to 2,256, up from 2,097 the p r e v i o u s y e a r. T h e popularity of the USA as an academic destination for Emirati students comes as the United States once again tops one of the most trusted university ranking lists, Times Higher Education’s World University Rankings, published annually in the United Kingdom. The 201415 rankings feature seven U.S. universities in the top ten and 45 American institutions in the top 100 University representatives from big names on the Times Higher Education list and a wide range of other excellent universities will be meeting UAE students who are keen on pursuing a world-class American education at this month's NAJAH Education and Career Fair, set to take place from October 28th to 30th at Abu Dhabi National E x h i b i t i o n Centre.Supported by U.S.Embassy Abu Dhabi, EducationUSA will host representatives from 22

American universities in a dedicated pavilion offering educational advice to visitors at NAJAH. The pavilion will be inaugurated during the NAJAH opening by the performance of a Grammy Award-nominated bluegrass band, Della Mae. The five young women musicians will also talk with local students about the importance of education and opportunities for study in the United States.Now in its eighth year, NAJAH in 2013 attracted nearly 15,000 visitors to the show, with 91% of them being either students or fresh graduates/professionals looking for undergraduate courses or career opportunities. Held under the patronage of His Highness Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Culture, Youth & Development, NAJAH is supported by the Ministry of Higher Education and Scientific Reseasrch, Abu Dhabi Education Council and Dubai International Academic City.Official sponsors for the fair are GHQ Armed Forces, Etihad Airways, Abu Dhabi Tourism & Culture Authority, National Qualifications A u t h o r i t y, A L H O S N U n i v e r s i t y , B e Yo u International, Rabdan A c a d e m y, E m i r a t e s College of Technology and Berkeley Middle East.

ETIHAD AIRWAYS, AL-FUTTAIM AND ABU DHABI COMMERCIAL BANK AMONG TOP WINNERS AT MIDDLE EAST HR EXCELLENCE AWARDS Etihad Airways, Al-Futtaim Group and Abu Dhabi Commercial Bank (ADCB) bagged top titles at the Middle East HR Excellence Awards on Tuesday, 21 October. By Qadeer Ahmad Siddiqui Dubai UAE: unning alongside the HR Summit and Expo 2014 and during a Gala Dinner at the H Hotel in Dubai, the awards showcased the best talent in p e o p l e management in the Middle East while honouring the region's HR professionals in the public and private sectors. The highly regarded ‘Employer of the Year’ award went to the UAE’s national carrier, Etihad Airways, for demonstrating superior people development strategies resulting in a productive, engaged and motivated workforce.We are delighted to be named ‘Employer of the Year’ at the Awards this year, as it recognises an unwavering commitment to our people. We received this award for our dedication to being an employer of choice both in the UAE and worldwide by providing our people with global opportunities for development and progression, a culture of performance and reward, best-in-class services and unique benefits”, said Ray Gammell, Etihad Airways’ Chief People and Performance Officer.The a w a r d f o r t h e ‘Nationalisation Initiative of the Year’ went to Abu Dhabi Commercial Bank (ADCB) for their Emiratisation programme ‘Tamooha’. Abdulaziz Almoosa, Head of Recruitment at ADCB said, “ADCB is proud to h a v e w o n t h e Nationalisation award. Our Tamooha programme will allow any Emirati female with the willingness and capability to work to

contribute to the Nation’s economy.The Dubai-based Al-Futtaim Group received the ‘Innovation in Learning and Development’ award. John Harker, Group HR Director said that "AlFuttaim is delighted to be recognised as an innovator of learning in the region. The entries have been extremely focused and o f h i g h standards. We have also seen strong participation from across the GCC which helped the ceremony position itself as the Middle East’s most anticipated celebration of human resources” said Ramy Bayyour, Show Director at Informa Middle East, the organisers.Some of the other winners announced during the ceremony included Ahmad Al Akayleh from Gulf Precast Concrete who was awarded the ‘HR Professional of the Year’. Whereas, FRHI Hotels & Resorts took home the new ‘HR Team of the Year’ award. Recognising emerging talent with high potential for future achievement, the award of ‘HR’s Rising Star’ went to Lamees Al Kindi from Protiviti Member Firm. Kuwait’s National Petroleum Company (KNPC) and Tenaris won the awards for ‘Innovation in Executive and Leadership Development’ and ‘Innovation in R e c r u i t m e n t ’ respectively.While the winners proudly took home their trophies and awards, the ceremony was very well received by the attendees and judges.The Awards were sponsored by Frazer Jones, CEB, Ramco S y s t e m s , a n d Vi s i o n Executive Search.

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ABU DHABI FILM COMMISSION PARTICIPATES IN MIPCOM CANNES 2014 By Qadeer Ahmad Siddiqui Dubai UAE: ameer Al Jaberi from Abu Dhabi Film Commission (ADFC) talks about filming in Abu Dhabi during the morning session ‘What’s Hot in the Middle East’ that took place during this year’s MIPCOM in Cannes.Al Jaberi emphasized the 30 per cent industry rebate offered by ADFC on all qualifying production spend in the Emirate and explained the eligibility, qualifications and process of the incentive.Abu Dhabi has been immensely successful in attracting

15-21 November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg4

EROS GROUP OUTLINES THE BENEFITS OF LED LIGHTING By Qadeer Ahmad Siddiqui Dubai UAE: ros Group is adding to its already illustrious portfolio with the addition of TCL’s LED lighting. The consumer electronic powerhouse is the official distributor of world-renowned brands Samsung, Hitachi, TCL, Linksys and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East.LED lighting or Light Emitting Diode stands out from fluorescent lighting as it does not work with a filament. Instead the entire LED light source consists of a semiconductor solid material making it a lot more durable. When electricity passes through this material the electros move about releasing energy in the form of light. Durability aside, other advantages of LED lighting include: •Long term cost: Most complaints arise from the fact that buying LED lighting is a little hard on the pocket, but in the long run they allow for huge savings. Incandescent light sources lasts for 800 to 1500 hours, fluorescent lights for about 10,000 hours while LED sources can last up to an astounding 60,000 hours. This reduces the cost as fewer replacements are needed. •Environmental Impact: Fluorescent lights contain mercury – and its metal and vapor are hazardous to humans. Ingestion or inhaling mercury is seriously

injurious. It is also harmful to the environment especially when disposing after using. LEDs are environmentally friendly and don’t pose a hazardous risk to human beings as it contains no dangerous materials. •Less energy consumption: Tired of seeing the high numbers on your electricity bill every month – don’t fret as the LEDs consume require far less power compared to fluorescent tubes. Thus LEDs save energy and don’t burn a hole in your pocket. •Resilient: Fluorescent lamps are made of glass and are hollow inside which makes it more fragile. On the other hand LED lighting is more resilient as it can be used even if it has been accidentally dropped or squashed. The dangers of broken glass are also avoided. •No intense heat emitted: LEDs are lukewarm to touch and therefore an accidental fire or burn is less likely to happen. Fluorescents produce heat and one has to be careful when handling them. Mr. Niranjan Gidwani, Deputy CEO of Eros Group, said, “We are very excited to i n t r o d u c e T C L’ s L E D lighting in the UAE. LED lighting offers many advantages to the end user while also being environmentally friendly. The addition of LED lighting to our portfolio reinforces the Eros Group vision of providing our consumers the best possible product while also adding value to

PHOENICIA INTERCONTINENTAL BEIRUT ANNOUNCES NEW SEASON PROMOTIONS By Qadeer Ahmad Siddiqui Dubai UAE: h o e n i c i a Intercontinental Beirut looks forward to a winter season full of

world capturing street market to the finest fine dining selections. Discover the changing natural landscape of mountains to sea shore in the ideal

ADFF ANNOUNCES WINNERS OF EMIRATES FILM COMPETITION AND INTERNATIONAL SHORT FILM COMPETITION By Qadeer Ahmad Siddiqui Dubai UAE: t tonight’s Awards Ceremony the Winners of the Emirates Film Competition and the International Short Film Competition were announced. Below please find the full list of winners. For photos of the Awards Ceremony and film stills please click here. EMIRATES FILM COMPETITION WINNERS 2014:The Emirates Film

Competition is presented by Dolphin Energy. S H O R T N A R R AT I V E COMPETITION: 1st Prize Short Narrative Competition EYE & MERMAID directed by Shahad Ameen 2nd Prize Short Narrative Competition KOSHK directed by Abdullah Al Kaabi Special Jury Award Short Narrative Competition GIRL & IT directed by Mohammed Fikree STUDENT SHORT N A R R A T I V E COMPETITION: 1st Prize Student Short Narrative Competition SHATTERED directed by Alya Al Shamsi 2nd Prize Student Short Narrative Competition LEVEL directed by Al Hamza Alsadr & Ibrahim Mohammed 3rd Prize Student Short Narrative Competition BELONGING directed by Joud Al Amry SHORT DOCUMENTARY COMPETITION: 1st Prize Short Documentary Competition MARWAN THE BOXER directed by Hassan Kiyani STUDENT SHORT D O C U M E N TA R Y COMPETITION: 1st Prize Student Short Documentary Competition ICE FLOWER directed by Sheren Abououf 2nd Prize Student Short Documentary Competition LULU: A PEARL’S STORY directed by Shaikha Al Ameri & Mariam Suleiman 3rd Prize Student Short Documentary Competition BEHIND SCHOOL WALLS directed by AsthmA Hinawi OTHER EFC AWARDS: Best Cinematography EYE & MERMAID Shot by Thomas Hines Best Script CHOLO Written by Muzna Al

Musafer Best Emirati Film THE NEIGHBOUR directed by Nayla Al Khaja SPECIAL MENTIONS: RAINBOW directed by Mahmood Al Shaikh Short Narrative Competition ZAINAB directed by Mohammed Al Ibrahim Short Narrative Competition DON’T LEAVE ME directed by Khalid Al Mahmood Short Narrative Competition NOW SHOWING directed by Abdullah AlDaihani Short Narrative Competition

FEMALE SCREAM directed by Nasser Al Tamimi Short Narrative Competition NEW YORK FILM ACADEMY ABU DHABI “ASPIRING FILMMAKER AWARDS”: NYFA Abu Dhabi Aspiring Filmmaker Award HIDDEN SONGS OF THE PAST directed by Hind Al Ali NYFA Abu Dhabi Aspiring Filmmaker Award YOUSSEF directed by Hamed Al Harthy INTERNATIONAL SHORT FILM COMPETITION WINNERS 2014 Best Narrative Short Film THE MAN WITH A DOG directed by Kamal Lazraq Best Documentary: LOVE IN THE TIME OF MARCH MADNESS directed by Melissa Johnson and Robertino Zambrano. Best Animated Short Film ME+HER directed by Joseph Oxford Best Film from the Arab World FATHER directed by Lotfi Achour Best Producer Award Jérémy Rochigneux with the short film THE BIONIC GIRL directed by Stéphanie Cabdevila Best Producer from the Arab World Abdulla Al Kaabi with the short film KOSHK directed by Abdulla Al Kaabi

productions from all over the world. This year alone, twofour54 intaj has provided cutting-edge end-to-end production solutions alongside ADFC’s cash rebate for major productions

such as ‘Star Wars Episode 7’, ‘Fast and Furious 7,’ Syrian TV drama ‘Al Ikhwa,’ and Bollywood thriller, ‘Baby’, which wrapped up filming last month.

By Qadeer Ahmad Siddiqui Dubai UAE: idaya means “beginning” in Arabic and as such, is awarded to one emerging gallery. This year’s Bidaya

Reflecting the art world’s increasingly global reality, Taymour Grahne Gallery aims to showcase and highlight artists from across the world, including the Middle East, Africa, South

gallery is Taymour Grahne Gallery. Taymour Grahne Gallery opened its doors in

East Asia, South America and their Diasporas. The gallery’s mission is to create a global space for the arts in the heart of New York City. Taymour Grahne Gallery will be located at Booth A51 and has brought works by Nicky Nodjoumi, Ta r e k A l Ghoussein, and Facal Baghriche. Book launch by Artist Tarek AlGhoussein will take place at the booth today at 5pm.

September 2013, and is located in the heart of TriBeCa, New York City.

By Qadeer Ahmad Siddiqui Dubai UAE: mirates Foundation announced the top 15 competition entries for The Emirates Award for The Arabian Gulf Youth. The competition aims to encourage youth from around the region to solve the challenges facing society through the creation of a social enterprise. Launched under the patronage of His Highness Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and Chairman of Emirates Foundation, it is a reflection of the Foundation’s vision in supporting the youth, developing their skills and enabling them to better s e r v e t h e i r communities.Nominated entries were selected by panel comprising of highly experienced judges from the world of social enterprise after receiving more than 500 Award applications. Originality of the idea was a key factor in the judging process followed by its overall potential in remaining financially self-sustainable and the level of its social impact.Panel members included H.E Abdullah Saeed Al Darmaki, Chief Executive Officer, Khalifa Fund for Enterprise Development, Muna Al Gurg, Director Retail, Easa Saleh Al Gurg Group, Hammam K. Zare, General Manager at the Society of Majid Bin Abdulaziz for Development and Social S e r v i c e s , B a d r J a f a r, Managing Director at the Crescent Group Founder, Pearl Initiative, and Rafi Baghdjian, Chief Operating Officer at Shell Abu Dhabi. The top entrants from GCC, with the most inspirational social enterprise ideas, will be flown to the UAE to attend a mentorship program on the 16th November. The following day, they will be asked to present their ideas to a selection committee. The three winning ideas will be recognised by the Foundation Chair at its annual Recognition event which also takes place in November in Abu Dhabi.Winners of the award, which seeks to encourage ideas from young people between 18 and 35 years, will receive incubation grant in addition to the mentorship programme session from Emirates Foundation or

ABU DHABI ART: BIDAYA Taymour Grahne Gallery selected for the Bidaya section of Abu Dhabi Art 2014

EMIRATES AWARD FOR THE ARABIAN GULF YOUTH ANNOUNCES TOP 15 COMPETITION ENTRIES •The three winning ideas will be recognised by the Foundation Chair at its annual Recognition event which will be held in the Capital in November 2014.

EROS GROUP TO TAP INTO $330 MILLION LIGHTING MARKET IN UAE

from its partners from GCC to develop their social business idea.Individuals and teams nominated for the top 15 project ideas for the Award are: 1.Team Fatema Al Gharbi from Bahrain and Ali Al Shehab from UAE for the idea of “Using data to solve social problems -Bayanat DMC” 2.Hala Ali Al Khalifa from Bahrain for the idea of “Umniyah Programme to support orphaned kids” 3.Maha Raja’a Al Otaibi from Saudi Arabia on “Water proof hearing aid” 4.Team Ahmed Husain and Hasan Ebrahim from Bahrain for the idea of “a reality game aims to encourage people to become active and change their live style positively” 5.Team Doha Al Madani, Sheikha Al Tamimi and Hana Al Adeni from Bahrain for the idea of “Water Management” 6.Fatma Hussain Al Hashimi from UAE for the idea “Mobile saloon for special needs” 7.Team members of the idea “ Yo u t h c e n t e r ” , I m a n Ibrahim Ustadi from UAE, Fatima Abdullah Al Obaidli from Kuwait and Saeed Humaid Al Jalindi from Oman 8.Team Meshal Al Marzouki, Saeed Al Nathari, and James Kock from UAE on “Center for funding social projects” 9.Asma’a Al Katani from Saudi Arabia for “Expense management application for university students Idekhari” 10.Ayman Mohamed, Awad Mohamed and Abdullah Mazen Alshammri from Saudi Arabia for “Training center for Alzheimer's disease caring staff – E7san Centre” 11. Maha hareb Aldhaheri ,Intesar Al Hajri and Ahmad Al Bolushi from UAE for “First aid bracelet” 12.Mai Al Otaibi from Saudi Arabia for “Reading application for children with special needs” 13.Zakia Al Sada from Bahrain and Mariam Al Awadi from UAE for the idea of “Food package program for children –Lunch box” 14.Lulu aziz From Saudi Arabic for the idea of “PURE - Healthy food program and training for healthy eating for students” 15.Sultan Al Sawae from Oman for the idea of “All woman staffed car service center”

By Qadeer Ahmad Siddiqui lighter on the pockets as Dubai UAE: they don’t lead to high r o s G r o u p , t h e numbers on electricity bills. official distributor of Some other advantages of w o r l d - r e n o w n e d LED lighting include that brands Samsung, Hitachi, they are cost efficient in the TCL, Linksys and one of the long run, resilient and do l e a d i n g p l a y e r s i n not emit much heat. Initially consumer electronics, LED lighting can be a little SHEIKHA BINT MOHAMMED SHOWS HER telecom, and allied multi- pricey, however in the long PAINTINGS AT ART ABU DHABI products in the Middle East, run it allows for huge new experiences and Mediterranean climate. The By Qadeer Ahmad Siddiqui and culture; recognizing that will be partnering with TCL savings. Incandescent light traditional favourites that destination combines the tradition is more than a mode to showcase its new LED sources lasts for 800 to Dubai UAE: have captured a high dynamism of the untamed heikha/ Sheikha bint of dress or conduct but a Lighting products at the 1500 hours, fluorescent percentage of repeat loyal innovative glamorous M o h a m m e d b i n comprehensive value that Light Middle East exhibition lights for about 10,000 clientele and each year lifestyle of Beirut with the Khalid Al Nahyan will defines a people and sets happening at the Dubai hours while LED sources welcome new visitors to this wild authentic treasures of W o r l d T r a d e C e n t r e c a n l a s t u p t o a n show her paintings at the them apart from others,” she magical destination. Easily a country that has Exhibition Halls November astounding 60,000 hours. accessible on a short break welcomed visitors since the 3-5. Mr. Deepak Babani, This reduces the cost as flight direct from GCC, birth of the first global trade CEO, Eros Group says, fewer replacements are Lebanon offers ski to sea, routes Phoenicia Beirut is “The lighting market in the needed. Also LED lighting haute couture to original the address to start your UAE is valued at US$ 330 is made of a more resilient unique Lebanese designer journey, your home in million in UAE and we felt it material than fluorescent was the right time to tap into lamps which are made of this market with LED glass meaning it can be INTELCIA STREAMLINES ITS INBOUND lighting. The category fits u s e d e v e n i f i t i s AND OUTBOUND CALL CENTRE into our ethos of follow the accidentally dropped or future and LED lights is squashed. The dangers of OPERATIONS WITH TELEOPTI WFM w h e r e i t i s a t . O u r broken glass are also By Qadeer Ahmad Siddiqui Dubai: partnership with TCL’s LED avoided. Lastly, LEDs are eleopti, a global leader in workforce management lighting is a continuation of lukewarm to touch and (WFM) software, announced today that Intelcia, a our successful relationship therefore an accidental fire prestigious Art Abu Dhabi said.Yet parallels exist and Moroccan leader in the CRM outsourcing industry, has with them in LED TVs. With or burn is less likely to exhibition 2014 due to take are present for the keen eye; chosen Teleopti´s WFM solution, to streamline its call centre this new range of LED happen. Fluorescents place on Saadiyat Island it is those parallels that I wish operations.The Intelcia group has expanded and become lightings we will prevent produce heat and one has during Nov 5-8.Sheikha said to trace and outline by international through the acquisition of several companies in environmental degradation to be careful when handling she would show her art work means of a few paintings shopping, days full of Morocco and France. The company worked with different comfort and style, your and attract people keen on them.LED lighting is going the “Nostalgia Collection ” that are readily recognizable authentic history and gateway to the downtown, tools and processes and we needed a new common solution sustainable lifestyles as to be pivotal in the future culture that covers for the first time at the event as well as iconic in summing y o u r v i e w t o t h e for operations planning”,says Youssef El Aoufir, Managing LED provides a greener and we believe it’s the next millennia. Non stop nightlife which will attract a large up the spirits of their time, Director.The new solution needed to be deployed and used Mediterranean, your alternative to normal best thing,” said Mr. place and culture.She added personal concierge to efficiently in all our locations, both outbound and inbound, f l u o r e s c e n t l i g h t i n g ” . Babani. “Our partnership that costume, ornament, which put high demands on flexibility.Intelcia is one of the top ensure your stay over Fluorescent lights contain with TCL LED Lighting will even natural features tell the d e l i v e r s . T h e n e w e s t ten outsourcers in France with more than 3500 employees on mercury – and its metal and include besides UAE also story of the United Arab four sites in Morocco and four sites in France.Among other addition of Presidential vapour are hazardous to other markets in the MENA Emirates through a Suites combine the latest in reasons, we chose Teleopti because the planning solution humans. Ingestion or region like Oman, Qatar, vocabulary of universal they offer is flexible and has a user-friendly approach. Also, technology with the i n h a l i n g m e r c u r y i s Bahrain, Iraq, Tanzania and dimension.This is a modern supreme comfort of an with the different acquisitions the group has made, we seriously injurious. It is also Kenya among others. We state reaching through the elegant spacious lifestyle. needed a WFM solution that can integrate with many different harmful to the environment will be investing heavily in mist of time to find as much systems, and a partner that can quickly adapt to our needs”, This winter season you can especially when disposing marketing this technology about the world as about its adds Youssef El Aoufir.We welcome Intelcia to our rapidly combine your stay at after using. LEDs are and extending our support own identity and placement Phoenicia InterContinebtal growing customer base across North Africa.It makes me environmentally friendly t o m o r e a n d m o r e within world heritage.The Beirut with a ski-ing proud that Teleopti has been chosen to support the delivery of and don’t pose a hazardous businesses in the Gulf and Abu Dhabi Tourism and an excellent customer experience that consistently exceeds adventure at the sister risk to human beings as it government organizations Culture Authority is to suit your every musical InterContinental Mazaar or customers’expectations,says Olle Düring, Teleopti CEO.One contains no dangerous that are eager to use this sponsoring the five-day of Teleopti WFM strenghts is its flexibility to handle diverse taste, the complete feel visit the traditional materials. Also LEDs n e w e n e r g y e ff i c i e n t number of artists from event which is expected to good indulgence Phoenicia legendary Festive Market and complex customer service environments. I feel confident require far less power than technology in all their new around the world.My work is feature many paintings and that the benefits will help Intelcia raise the bar on customer Spa experience and dining a t L e Ve n d o m e fluorescent tubes, thus ventures. intended to establish shared a large variety of artwork. satisfaction, as well as increase efficiency and profitability”. delights from around the InterContinental Beirut. saving energy and are ground across time, place azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

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AZAD BAZAAR PAKISTAN FASHION WEEK DUBAI SEASON 2

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15-21 November 2014, Moharram 1435

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AZAD FASHION AWARD WINNING LEBANESE STAR ELISSA AND LEADING DIAMOND AND GOLD JEWELER L’AZURDE REVIVE DIAMOND STRENGTH PARTNERSHIP By Qadeer Ahmad Siddiqui Dubai UAE: n image of s i m p l i c i t y, sophistication and elegance, Lebanese super star Elissa was described as nothing short of an obvious choice by leading diamond and gold jewelers, L’azurde, in their 2015 - 2016 international endorsement signing at the Fairmont Hotel this morning.The official conference saw Elissa and L’azurde reveal the two year endorsement plan to support the leading regional jeweler’s principles of quality and excellence through Elissa’s bold and feminine

image amongst Arab w o m e n . T h e announcement follows the recent filming of the first television commercial on the partnership in Croatia and Paris, reflecting the

passionate relationship Elissa has with the L’azurde collection and brand.Selim Chédiac, Chief Executive Officer of L’azurde said We are

extremely excited that Elissa has returned to L’azurde for a second time. As an ambassador, she represents all that we, at L’azurde stand for a unique masterpiece in its highest quality.We look forward to breaking new b o u n d a r i e s t o g e t h e r, elevating L’azurde both r e g i o n a l l y a n d internationally and strengthening the partnership we have established over the years.Ayman Al-Haffar, Executive General Manager of L’Azurde noted “The advertising campaign, developed in collaboration with Elissa,

focused on the story behind the creation of 2015 gold and diamond collections. These fashion-forward thinking designs include the f e m i n i n e inspired Diva Collection, the Shine Collection, developed in line with the mystery and beauty of the universe, the fine and detailed lace inspired Dentelle Collection and the cords of lyre d e s i g n e d S y m p h o n y Collection.Commenting on the project, the Lebanese super star

Elissa expressed her thrill in working with L’azurde. She said: “L’azurde has continuously exceeded the expectations of women around the world with its

ONE OF THE WORLD’S LARGEST PERFUME SHOWROOMS “PARFUM MONDE” OPENS Star “Kim Kardashian West” unveils her latest fragrance ‘Fleur Fatale’ at PARFUM MONDE Celebrity’s newest perfume will be exclusively sold at Parfum Monde Showroom for a period of 2 weeks Parfum Monde resonates luxury at every step, having world’s most expensive gift delivery system in place using Bugatti Veyron, Lamborginis and Ferraris, an exclusive VIP Lounge, a Perfume Bar, a Handmade perfumery and much more

unique, award-winning jewelry designs and e x c e p t i o n a l craftsmanship, and it is an absolute honour to be recognised as L’azurde’s international ambassador. By Qadeer Ahmad Siddiqui I am extremely proud to be Dubai UAE: ubai witnessed yet working with such a highly another world record reputed”.Obtaining being made as it saw multiple awards since her 1992 debut, including two the opening of one of the world’s largest perfume showrooms alongside the launch of Kim Kardashian West’s new fragrance ‘Fleur Fatale’.The new scent will be the seventh perfume that Kim would launch into the market. Parfum Monde was officially inaugurated by Chief Guest H.H. Sheikh Juma Bin Maktoum Al Best Female Artist, two Maktoum, Member of the World Music Awards, and Ruling family and Chairman securing her name in both of the SJM Group of the 500 Most Influential companies in the presence Arabs list and 100 Most o f e l i t e g u e s t s , m e d i a Powerful Arab Business attendees, senior officials Women list, Elissa first from Confident Group, partnered with L’azurde in Promoters of Parfum Monde 2007. As the first major plus other dignitaries.The jewelry ambassadorship in nearly 20,000 square foot the region, Elissa featured Parfum Monde showroom i n t h r e e t e l e v i s i o n located on Dubai’s most commercials, was the face prestigious Sheikh Zayed of multiple print campaigns Road is poised to become and launched the Miss L’azurde range over the space of a four year partnership.

BRITISH FASHION DESIGNER GILES DEACON REVEALS NEW WASHABLE MULTISENSORIAL COLLECTIONS INSPIRED BY ARIEL POWER GEL AND DOWNY By Qadeer Ahmad Siddiqui Dubai UAE: &G’s Global F a s h i o n Cons ultant, Giles Deacon, exclusively unveiled his l a t e s t machinewashable collections a t P & G F u t u r e Fabrics,

w h i c h included a range for Ariel Power Gel and Downy. D e a c o n commented: “After a year of working

with P&G Fabric Care I have seen their advances in fabric care. I've spent time

the number one destination for the connoisseurs of fine p e r f u m e a n d l u x u r y. P r o m o t e d b y Confident Group, the concept aims to provide a world-class shopping environment with first-class customer service. The newest addition to Dubai’s

list of the biggest and the largest, Parfum Monde will be your one-stop superstore for the widest and the most exclusive range of premium

features. Parfum Monde also features the uniqueness of a handmade perfumery wherein the customer can witness the perfume bottling

and luxury perfume brands. Setting new benchmarks in the industry, Parfum Monde will be introducing many firsts including an exclusive Perfume Bar where customers can mix and match scents to discover their own signature fragrance and a special gift delivery system using super luxury fleet of cars like Bugatti Veyron, Lamborgini and Ferraris. In addition, there will be a private VIP

and other perfume processes. Commenting on the occasion, Dr. Roy C.J., Founder and Chairman of Confident Group, a billion dollar asset based company behind Parfum Monde said, “There couldn’t have been a better and more ideal location than Dubai for the launch of our exclusive concept store and certainly no better way to present the showroom than hosting the launch of Kim Kardashian West’s newest fragrance. With an investment of over Dhs. 30 millions, the intention behind a standalone property was to turn perfume buying into a ‘destination s h o p p i n g ’ experience. All leading brands will be there, as well as those that are more niche. T a k i n g

lounge to cater to premium customers and Valet parking amongst many other luxury

personalization to a whole new level, at our exclusive ‘perfume bar,’ shoppers can mix their own potions using the fragrances of their choice. The concept allows you to create your own customized designer perfume allowing each individual to wear that perfume exclusively. Our system will store it for you and you can call it your own ‘Personal Designer Brand.’‘Fleur Fatale’ is a new, captivating, feminine, and sensual composition of floral, woody and musk notes.This seductive and rich composition evokes the exotic Orient. The bottle design is inspired by Kim’s love of flowers, particularly roses, and comes in a high gloss finish, accented with touches of rose gold. Mr. Alwyn Stephen CEO of Dubai-based Beauty Contact, Inc., the distributor for Kim Kardashian West’s fragrance, says he’s pleased to partner with Parfum Monde for the launch of Kim’s latest fragrance,‘Fleur Fatale.’ Beauty Contact, Inc. is launching ‘Fleur Fatale’ exclusively with Parfum Monde for a 2-week period, after which the line will roll out to retailers across the UAE.

WRAPPED UP IN WINTER COATS with the talented team a t t h e innovation centre in Brussels and witnessed the progress in their work there. I’ve

been inspired by what Ariel Power Gel and Downy can do to ensure that clothes remain beautiful long after they were designed.

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TWOFOUR54’S CREATIVE LAB PROJECTS MAKE THE CUT FOR ABU DHABI FILM FESTIVAL 2014 COMPETITIONS Four films from the creative initiative submitted to two ADFF competitions By Qadeer Ahmad Siddiqui Dubai UAE: our films supported by twofour54 creative lab have participated the Abu Dhabi Film Festival 2014. Two Narrative and one short Documentary Emirati films, supported by the lab, have been competed in the Festival’s Emirati Film Competition (EFC) while another documentary feature film from the lab is participating in the Documentary

15-21November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg7

THE COFFEE CLUB APPOINTS BLUE APPLE AS ITS ADVERTISING, PR & DIGITAL AGENCY By Qadeer Ahmad Siddiqui Dubai UAE: he Coffee Club, one of Australia’s premiere coffee chains that is set to open in the UAE soon, recently appointed Blue Apple as its Advertising, Public Relations & Digital agency for the UAE following a competitive pitch. Blue Apple takes up the post with immediate effect.Michael Chick, General Manager at the Coffee Club said, “We are very excited to partner with Blue Apple for our complete marketing communication needs especially Advertising, PR and Digital solutions. They showed a keen insight in raising awareness on the Coffee Club brand especially in a market inundated with coffee chains and offered a unique, inspired approach. We look forward to building this partnership to a fruitful and mutually beneficial one.Since its inception in 1989, The Coffee Club has become Australia’s largest home-grown café group with more than 360 cafés throughout 9 countries. They are well known for

their all day breakfast and excellent coffee served in a relaxing, comfortable setting. Liwa Minor Food and Beverages LLC has brought the chain to the UAE. The first outlet will open at Abu Dhabi’s Yas Mall and the second at the upcoming Wasl Vita Mall in Dubai.Vishal Anand, CEO of Blue Apple said, "We are excited to be the Communications partner for a widely popular chain like the Coffee Club after we presented an out of the box, forward thinking strategy in line with its vision. We are honoured to be representing Coffee Club and look forward to an exciting, opportune future.Blue Apple is a boutique communications agency offering full service innovative solutions on practices of communication, engagement and experience (CEE). They have offices in Dubai, Doha and Khartoum (Africa). Their current client portfolio includes: Dubai Islamic Bank, Eros Group, Samsung, Hitachi, TCL, Dabur and Bank of Khartoum to name a few.

BEACH HOUSE SELECTED ASBEST INTERNATIONAL RESTAURANT BY TIME OUT Park Hyatt Abu Dhabi is proud to have been awarded “Best International Restaurant” in Abu Dhabi by Time Out magazine. By Qadeer Ahmad Siddiqui Dubai UAE: e are delighted to announce that Beach House has been selected as the ’Winner ’ in the 'Best International' category during yesterday’s Time Out Abu Dhabi Restaurant

offer an à la carte breakfast menu, including organic egg omelettes, smoked salmon with potato and leek cakes, and oven-baked roesti with bacon and fried eggs. To add more fun and entertainment to the weekend, from 6 pm to 1 am try Beach House Rooftop,

ABU DHABI ART’S SIXTH EDITION AMPLIFIES THE EVOLUTION OF SAADIYAT CULTURAL DISTRICT AND UAE CAPITAL CULTURAL SCENE Diverse Programme of Talks, Exhibitions, Performances and Design Reflect the Cultural Development of Abu Dhabi within a Wider and Global Context By Qadeer Ahmad Siddiqui Dubai UAE: nder the continued patronage of His Highness General Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the sixth edition of Abu Dhabi Art

provides key context on the evolution of the Saadiyat Cultural District and the UAE’s capital through the presentation of hundreds of artworks alongside a vibrant programme of visual and performing arts, talks, and multi-disciplinary events.Abu Dhabi Art this year reflects the dynamics of its settings as it evolves annually, developing its own distinct identity, as well as the capital’s ambition and maturing cultural scene. From the selection of returning and new innovative and renowned galleries from around the world; the unveiling of the Beyond section – which will expand to display selected works in public areas throughout the city for 6 months, to the strongest daily programme yet, introducing audiences to the ever-expanding community of art-world figures. Taking place from November 5-8,

Abu Dhabi Art 2014 also marks a critical moment in the UAE’s cultural development, ahead of the Louvre Abu Dhabi’s opening, enabling regional and international audiences to participate in the country’s progression as a leading cultural destination.Helping foster a viable cultural and intellectual eco-system, Abu Dhabi Art provides a stimulating environment, which, through direct exposure to some of the world’s leading artists, academics and gallerists, enables the audiences and the communities to explore the creative vitality of Abu Dhabi’s maturing cultural landscape,” said Rita AounAbdo, Executive Director, Culture Sector, TCA Abu Dhabi. Following five successful years of previous Abu Dhabi Art editions and ahead of the highly-anticipated museum openings, Abu Dhabi Art 2014 continues to deliver a cultural platform, destination and ethos which engage the broadest possible array of participants, from promising design students to longstanding patrons,” she added.

THE CRISTAL GROUP ANNOUNCES THE OPENING OF CRISTAL ERBIL HOTEL

Awards ceremony.Located on the prestigious, natural island of Saadiyat, Park Hyatt Abu Dhabi Hotel and Villas is an exclusive sanctuary of contemporary luxury located on a ninekilometre stretch of environmentally protected white sand beach. Set close to the hotel’s swimming pools, Beach House serves homemade dishes from the Mediterranean, to its lunch and dinner menus, for guests wishing to start their weekends with a healthy option, Beach House will

where guests can unwind by enjoying our signature mojitos and spotting playful dolphins near the beach.For unforgettable moments with a view of the Arabian Gulf on one side and the beautifully landscaped gardens of Park Hyatt Abu Dhabi on the other, The Beach House is a charming venue for guests looking for long weekend lunches or memorable evenings by the beach. For more information and reservation, please visit abudhabi.park.hyatt.com, or call +971 (0) 2 407 1138.

By Qadeer Ahmad Siddiqui Dubai UAE: he Cristal Group is proud to announce the opening of its luxuriously modern 5-star property, Cristal Erbil Hotel. Conveniently located in one of Erbil’s Landmark buildings alongside the 100m ring road, with just a 15-minute drive away from the airport.Cristal Erbil Hotel features 100 luxurious rooms and suites, entirely conceived to cater to all of your needs. Ruby Queen (38m2), Amber King (46m2), Quartz Junior Suite (60m2), Emerald Executive Suite (60m2), and the onebedroom Diamond Suite (94m2), are all fully equipped with the latest in technology and comfort, redefining the lavish hotel experience. Cristal Erbil Hotel offers a 24/7 room service, a mini bar and a safety deposit box, to highspeed internet, IP interactive telephones, 47 inch LED Smart TVs and individual climate-controlled air conditioning units; any accommodation unit you choose is set to enhanc e the tranquilit y of your stay.The Food & Beverag e outlets have been designed to reflect the contemporary Cristal Brand and the local Kurdish culture. Viewz Restaurant’s Open Kitchen showcases seasonal, fresh produce and Chefs at work. The restaurant comprises 3 distinct intimate terrace areas that merge into each other creating a unique, and distinctly Erbilian atmosphere. The Shish Restaurant on-the-otherhand specialises in all types

of Kurdish Kebabs and Taouks served with fresh Naan bread. The atmosphere is casual yet inspired by a busy Kurdish Style house that features the complete ‘Masgouf’ experience, which is a traditional Iraqi river fish slow cooked over an open fire pit. The guests can also relax a n d unwind at the Blendz Lobby Lounge w i t h designe r beers, upscale snacks, a giant video screen that showcases the English Premier League & other major sports events. Blendz is indeed a welcoming place to hang out and b e seen. Apart f r o m the 3 dining outlets, Cristal Erbil will launch a massive garden restaurant that can accommodate 1000 guests, perfect for outdoor parties & events.As for the hotel’s recreation facilities, Cristal Erbil proudly introduces the Cristal spa, with world-class leisure and spa facilities that includes a multi-purpose gym, indoor swimming pool with Jacuzzi, separate male & female spa, relaxation room, steam & sauna, and treatment rooms.

Competition. Khalid Khouri, Head of commercial of creative lab & tadreeb at twofour54 said: “To have four projects that were supported by creative lab submitted at this year’s ADFF is a great recognition of our commitment to helping talents achieve their dreams. The four submissions to this year’s ADFF also demonstrate our contribution to the filmmaking industry in the region. This is only the beginning for projects supported by the lab and the films submitted to ADFF will also enter more regional

and international festivals. They will also be shown in flights, online platforms and Video on Demand. We are extremely proud of each creative lab member involved in these projects and hope these selections motivate and inspire other young Arabs to join our innovative community.” The three films taking part in the Emirates Film Competition are: •‘Rise’ by acclaimed Emirati director Ali Mostafa, which stars Iraqi-Canadian musician Yassin Alsalman •‘Nagafa’ by Emirati director Abdulrahman Al Madani

•‘Marwan the Boxer’ directed by Hassan Kiyany, also an Emirati Supported by creative lab, ‘Sounds of the Sea’ directed by Nujoom Alghanem has

HOME CENTRE BRINGS IN FESTIVE CHEER WITH WIDE AND WONDERFUL RANGE OF SEASONAL INSPIRATIONS SUITED FOR ALL HOMES By Qadeer Ahmad Siddiqui Dubai UAE: o m e C e n t r e promises to make your home like no other this Christmas with a range of festive inspiratio ns to suit a n y h o m e tradition a l o r contemp o r a r y. F r o m dressing your table or decorating the tree to filling up your home with seasonal colours and gleaming ornaments, Home Centre offers abundant ideas and inspirations to set the mood.

no Christmas décor is quite complete without the tree. Home Centre’s variety for the season comes in sizes ranging from three to seven feet. The brand’s extensive range o f lightin g , ornam ents a n d charm s are guara nteed t o bring brightness to your tree and home.A big part of creating a warm and inviting feeling at home are the intoxicating aromas that rise out of the kitchen. At Home Centre, you will find all the

Regardless of your style or budget, Home Centre has Christmas all wrapped up for you in themes and colour schemes that ring in the

paraphernalia that you would need for festive baking and cooking, at very affordable prices. If you are looking to add a little m o r e festive colour to y o u r kitchen a n d tabletop, you can a l s o choose collectable items such as a snowman jugs, vibrant cookie jars, Santa salt and pepper shakers, festive

taken part in the f e s t i v a l ’s Documentary Competition as a long feature. The documentary tells a story of a famous sea singer who wishes to cross Umm Al Quwain Creek on a fishing boat for the last time and sing a folklore song to the fishermen. The film received support on development by Abu Dhabi Film Festival’s SANAD fund.creative lab had also participated in a special ADFF event titled "An Evening with The Narcicyst" where the Festival hosted actor and lab member Yassin Alsalman. Currently a solo artist, Alsalman has performed across NorthAmerica, Europe and the Middle East, sharing the stage with influential hip hop acts like Kanye West, Wutang Clan, IAM, Public Enemy and Mos Def. His acting career includes a nominated role in the UAE production ‘City of Life’. Alsalman also attended the premiere of ‘Rise’ which took place at this year’s Abu Dhabi Film Festival. Projects supported by creative lab include television pilots, short films, webisodes, music, print publications, magazines and games. The lab is the first creative ideas incubator

focused on the media and entertainment sector in the Arab World, helping creative ideas to become commercially viable projects and providing young Arabs with practical experience.Additionally, tadreeb, twofour54’s training academy took part in Abu Dhabi Film Festival’s activities as it hosted a workshop titled “Avid media composer and protools”. The workshop took place on

the sixth day of ADFF and it demonstrated the use of the latest digital video and audio workstations that have redefined editing, music, film and production in the industry. ADFF, powered by twofour54, is presented each October to help encourage a vibrant film culture throughout the region. Focusing on Arab cinema and the wealth of emerging and established film talent from around the world, ADFF has become one of the most anticipated cultural events in Abu Dhabi, helping to enhance the emirate’s position as a regional hub of cinema and creativity.

ABU DHABI QUALITY INSPECTORS UNDERGO COMPETENCY TRAINING QCC’s Efforts Designed to Enhance Emirate’s Long-term Quality Reputation By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Quality and Conformity Council (QCC) hosted a competency training program for 25 lifting equipment inspectors in Abu Dhabi as part of its priority to develop and nurture national human capital and instill world class standards of quality in Abu Dhabi.Held in association with the UKbased Lifting Equipment Engineers Association (LEEA), the training program evaluated the performance and efficiency levels of lifting equipment inspectors working in private sector to verify compliance with QCC’s requirements and technical regulations. Proficiency testing exercises were conducted as part of the program to assess the competency levels of lifting equipment inspectors, particularly those operating within the engineering field. Based on the outcomes of the proficiency test, assessment officers developed statistical evaluations of each inspector’s performance. The trainers then defined the

scope of work for the participants and developed individual reports to help the inspectors take ownership of their personal development. The program, conducted over three sessions, eventually helped benchmark the inspectors’ performance against their peers at other government e n t i t i e s i n A b u Dhabi.Abdullah Hassan Al Muaini, Executive Director of Conformity Scheme Services at QCC, said: “Investing in our people – in this case the inspectors – is a core objective for QCC. Our inspectors represent QCC’s reputation and carry a responsibility to ensure its reputation, both with the UAE and overseas. Their competency and performance significantly contribute to our efforts of ensuring that quality standards in Abu Dhabi are among the highest in the world. As Abu Dhabi grows and develops trade relations with global partners, it is important that we continue to evolve our standardization criteria and reinforce our commitment to quality.”

KHALAF AHMAD AL HABTOOR RECEIVES RECOGNITION FROM SAUDI ARABIA’S NAJD CLUB

By Qadeer Ahmad Siddiqui welfare through sport. The Dubai UAE: group briefed the Chairman h a l a f A h m a d A l on sporting activities carried TOMMY HILFIGER CELEBRATES Habtoor, Chairman o u t a t t h e c l u b , a n d HOLIDAY 2014 of the Al Habtoor d i s c u s s e d p o t e n t i a l Group today welcomed a collaboration between KSA WITH DEDICATED ADVERTISING d e l e g a t i o n f r o m t h e and the United Arab CAMPAIGN AND AN A-Z STYLE GUIDE Kingdom of Saudi Arabia’s Emirates.The President of By Qadeer Ahmad Siddiqui holidays are one of my Najd Club. Dubai UAE: favorite times of year T h e he Tommy Hilfiger because our whole family delegation, festivities. This year ’s Group, which is c o m e s t o g e t h e r t o w h i c h seasonal range of home wholly owned by PVH cele b r a t e , s a i d To m m y included accents and accessories Corp. [NYSE: PVH], is Hilfiger. “Our holiday 2014 the Club embraces the traditional red, pleased to announce the capsule collection mixes President white and green with launch of its 2014 holiday wintery outdoor influences Abdullah collection and Style Guide. with modern twists that add Ibrahim AlInspired by a preppy a refined sophistication.To Mazyad, wintertime adventure, the complement the collection, S a l e h collection is complemented To m m y H i l f i g e r h a s Husainan, by a dedicated advertising compiled a light-hearted ASecretarycampaign featuring The Z Style Guide for the festive General; Hilfigers, the beloved all- season. The guide features Abdulaziz the Najd Club gave Mr Al American family at the heart tips on everything from how Al-Essa, Member of the H a b t o o r a h o n o u r a r y of the Tommy Hilfiger to create the perfect party Board, and Nasser Al Araj, membership to the club and brand’s marketing strategy. p l a y l i s t a n d h o s t i n g PR Officer, visited Al made an open invitation for Bringing city glamour to etiquette to festive recipe touches of metallic, along lanterns and more.This year, Habtoor at his office on Al him to visit. They also their winter cabin, the family tips and Tommy’s own w i t h c o n t e m p o r a r y Home Centre also offers Wasl Road on Thursday presented him with a trophy adds an irreverent spirit to h o l i d a y p a s t i m e s . I t combinations of purples, seasonal packaging and gift- November 6, 2014. Also of their appreciation for his the holiday season with an includes the season’s mustpinks and teal. The colours wrapping papers. Should present was Sultan Al commitment to humanity.Al eclectic style that combines h a v e g i f t a b l e s , w i t h have been chosen to appeal you prefer to give the gift of Habtoor, President, Al Habtoor actively supports h o li d a y tradition with something for every friend to all whether you are looking choice, Home Centre also Habtoor Motors, and Ziad many charities through his Tommy Hilfiger’s signature and family member on the for a conventional and o f f e r s g i f t v o u c h e r s . Ida, Community Relations Foundation, the Khalaf twist. The collection will be l i s t . T h e g u i d e a l s o classic look or a modern and Whatever you have planned and Safety Officer.The A h m a d A l H a b t o o r available in Tommy Hilfiger highlights signature looks stylish feel. Festive home around your tree this year, delegation came to Dubai to Foundation (KAHF). The stores across Europe, for celebrating the holiday embellishments at Home Home Centre’s festive personally thank Mr Al KAHF helps people in need N o r t h A m e r i c a , L a t i n season in style, featuring all Centre include baubles and collection has absolutely Habtoor for his support and in the United Arab Emirates America, and Asia, and the preppy twists at the tree-toppers, door stoppers everything you need to make contribution to youth and the (UAE) and the wider region, online at tommy.com, as of heart of the Tommy Hilfiger and wreaths, and of course a t h e s e a s o n a s p e c i a l general community as a as well as people impacted November 1, 2014.The 2014 holiday collection. whole. Najd Club in Hawtah by natural disasters or wide variety of festive firs as celebration. Sudair, focuses on youth political turbulence abroad. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg7

15-21 November 2014, Moharram 1435

Email:azadnewsuae@yahoo.com

THE BLACK PEARL AWARDS OF ADFF 2014 By Qadeer Ahmad Siddiqui Dubai he winners of the Abu Dhabi Film Festival’s Black Pearl Awards in the three feature film competition categories, Narrative Features, New Horizons and Documentary Competition, were announced tonight. The ceremony marked the grand finale of the eighth edition of ADFF. Additionally, juries announced the winners of the Child Protection Award, the Fipresci and Netpac Award, as well as the Audience Award. N A R R A T I V E COMPETITION WINNERS 2014 Black Pearl Award LEVIATHAN

TOMMY HILFIGER AND FRED GEHRING SPEAK AT HARVARD BUSINESS SCHOOL By Qadeer Ahmad Siddiqui Dubai UAE: conic American fashion designer Tommy Hilfiger and Fred Gehring, former CEO and current Chairman of Tommy H i l f i g e r, visited the renowned Harvard Business School campus t o d a y w h e r e they spoke with students about their experiences in building a global retail and lifestyle brand. The appearance included a

LABOUR OF LOVE directed by Aditya Vikram Sengupta D O C U M E N TA R Y COMPETITION WINNERS 2014 Black Pearl Award VIRUNGA directed by Orlando Von

Einsiedel Special Jury Award NEXT GOAL WINS directed by Mike Brett & Steve Jamison Best Documentary from the Arab World THE WANTED 18 directed by Amer Shomali & Paul Cowan Best Director from the Arab World YASMIN FEDDA director of QUEENS OF SYRIA Special Mention ~ Documentary Competition RETURN TO HOMS directed by Talal Derki CHILD PROTECTION AWARD WINNERS 2014 Best Film IN HER PLACE directed by Albert Shin Best Script SIVAS directed by Kaan Müjdeci

Professor of Business Administration and Richard Hodgson Fellow in the Strategy Unit at Harvard Business School.It’s a pleasure to be invited to the Harvard Business School to speak with aspiring entrepreneurs and the future leaders of the business industry,” said Tommy Hilfiger. After 30 years, I feel fortunate to say that I still love what I do today. It continues to be important to me to have these opportunities to share my passion and experiences

h i s t o r y. W e ’ v e s e e n opportunity in every challenge, learned to adapt to an ever-changing business structure, embraced innovation, and remained focused on building a consistent global premium brand image worldwide.Hosted by the school’s Retail & Luxury Goods Club and open to all Harvard students, faculty and alumni, the discussion was moderated by Professor Sadun,whose research focuses on the economics of productivity, management and organizational change. Her work documents the economic and cultural determinants of managerial choices, as well as their implications for firm performance.The panel discussion was hosted at the Spangler Auditorium at the Harvard Business School, one of the world’s most historic and prestigious institutions of higher education.

ALILA JABAL AKHDAR’S WINTER BEAUTY TIPS Battle the harsh effects of winter this year with Alila Living By Qadeer Ahmad Siddiqui Dubai UAE: ndulge in a Winter getaway this year at the recently opened Alila Jabal Akhdar, the unique destination resort overlooking a stunning gorge in the Al Hajar Mountains, Oman. Spa Alila offers u n i q u e treatments that blend ancient Asian healing techniques with age-old beauty recipes using Alila Living products, all made from natural and high quality ingredients rich in nutrients for healing with therapeutic qualities all sourced from the local mountains.The Alila Hotel & Resorts Group Director of Spas and Development, Steve Jeisman shares his

Special Mention Actor DENIS MURIC in the film NO ONE’S CHILD directed by Vuk Ršumoviã FIPRESCI AWARD FOR BEST NARRATIVE FILM THEEB directed by Naji Abu Nowar FIPRESCI AWARD FOR BEST DOCUMENTARY UM GHAYEB (MOTHER OF THE UNBORN) directed by Nadine Salib NETPAC AWARD FOR BEST ASIAN FILM IRAQI ODYSSEY directed by Samir AUDIENCE CHOICE AWARD WINNER 2014 THE SALT OF THE EARTH directed by Wim Wenders & Juliano Ribeiro Salgado

TAWAZUN HAILS SUCCESSFUL ART ABU DHABI FESTIVAL Tawazun Holding has hailed the successful Art By Qadeer Ahmad Siddiqui Dubai UAE: awazun’s CEO Saif Mohammed Al Hajeri said the company has also remained one of the key buyers of the festival’s art work out of its keenness

Winter tips: “The key to skin survival in the winter is keeping it hydrated inside and out. Drink at least two litres of water per day and maintain a vigilant ritual of Alila Living oils, balms and lotions. The following tips should help you maintain a vibrant m o i s t complex”. Nourishing Facial Oil:For retaining the delicate elasticity on facial areas during the cold, dry climates. “A wonderfully delicate, yet highly-nourishing, sweet and floral blend with a bitterspicy undertone, gracefully followed by the enchanting yet deliciously-lingering soft, sweet and woody aroma of pure sandalwood essential oil,” noted Steve.

CHALLENGE LAGUNA PHUKET TRI-FEST SET TO BE BIGGER THAN EVER IN 2014

Panel was moderated by Anna Sommers.He spoke about the fine arts and their importance in the society and the art in general and highlighted Tawazun’s efforts to support such events.We in Tawazun

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YOUNG PROFESSIONALS KEEN TO SHOW THEY ARE ‘MAKING IT’ SURVEY OF 1,500 PRIORITY PASS CUSTOMERS SHOW INSIGHTS INTO EMERGING GLOBAL CLASS OF FREQUENT-FLYERS AND UNEARTHS A YOUNGER GENERATION OF “CONSPICUOUS CONSUMERS” By Qadeer Ahmad Siddiqui Dubai UAE: riority Pass, provider of the world’s largest independent global lounge access program, today released the results of a survey of over 1,500 members which revealed unique insights into the world of an emerging global class of frequent flyers amongst them young adults in the UAE. A new group of “Conspicuous Consumers” has also surfaced among 26-35 year olds, increasingly spending where it can be seen and demonstrating distinctive travel and spending habits. Priority Pass members in the MENA region are easily annoyed by rude staff,

to support the event, which is held on Saadiyat island. During a panel discussion titled 'Art Collectors in the

discussion on the 2014 Harvard Business School case study, “Transforming Tommy Hilfiger,” written by Raffaella Sadun, Assistant

directed by Andrey Zvyagintsev Special Jury Awards TEST directed by Alexander Kott Best Actor ALEXEY SEREBRYAKOV from the film LEVIATHAN directed by Andrey Zvyagintsev Best Actress MARIA BONNEVIE from the film A SECOND CHANCE directed by Susanne Bier Best Film from the Arab World MEMORIES ON STONE directed by Shawkat Amin Korki Best Director from the Arab World GHASSAN SALHAB director of The Valley Special Mention ~ Narrative Competition TIMBUKTU directed by Abderrahmane Sissako NEW HORIZONS COMPETITION WINNERS 2014 Black Pearl Award THE WONDERS directed by Alice Rohrwacher Special Jury Awards STATIONS OF THE CROSS directed by Dietrich Brüggemann Best Actor Doðan Ïzci from the film SIVAS directed by Kaan Müjdeci Best Actress Yoon Da-kyung from the film IN HER PLACE directed by Albert Shin Best Film from the Arab World THEEB directed by Naji Abu Nowar Best Director from the Arab World LYÈS SALEM director of THE MAN FROM ORAN Special Mention ~ New Horizons Competition

with the next generation of business and design talent.It’s an honor to be invited to the Harvard Business School and share the great experiences I have had over the course of my career,” said F r e d Gehring, Chairman, T o m m y Hilfiger and V i c e Chairman, PVH Corp. “I am privileged to be part of the team that has helped build Tommy Hilfiger into a global lifestyle brand with a one-of-a-kind

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UAE', Al Hajeri explained the company’s participation in the presence of health minister and chairman of the Dubai culture and arts establishment HE Abdul Rahman Mohammed Al Owais and Dana Farouqi, a Palestinian-American independent curator and collector of international contemporary art. The

believe that art is a means of communication among people and cultures in the world and that is why we strongly support such events and the efforts of Abu Dhabi tourism and culture authority,” he said.We affirm again that culture is one of the best means to bring about understanding and coexistence among all p e o p l e a n d civilizations…this event is a message from Abu Dhabi in this regards.He noted that Abu Dhabi-based Tawazun has remained one of the key buyers of paintings at Art Abu Dhabi since the event was launched six years ago.He said he was pleased to visit this great event, adding that the presence of such a large number of artists at the event illustrates Abu Dhabi’s growing position as a key cultural and art destination in the region.

THOMSON REUTERS AND EMIRATES SECURITIES AND COMMODITIES AUTHORITY TO HOST NINTH GCC REGULATORS SUMMIT IN ABU DHABI By Qadeer Ahmad Siddiqui Dubai UAE: homson Reuters, the world’s leading source of intelligent information for businesses and professionals, today announced that the ninth Gulf Cooperation Council (GCC) Regulators' Summit will take place on 26 and 27 January 2015 in Abu Dhabi.The event is organized in association with the Securities and Commodities Authority (SCA) of the UAE and under the patronage of the UAE minister of economy, H.E. Sultan bin Saeed Al Mansouri.The Summit will cover topical challenges facing the community including emergent regulatory trends, capital markets developments, risk mitigation through strategic internal relationships, regulatory reforms, information security,fraud management, bribery and corruption and many more.The Summit is the region’s unique forum for regulators and the governance, risk and compliance community.It attracts over 600 senior delegates from the region’s top regulators and GRC community.The SCA adopts best international practices in the areas of market r e g u l a t i o n a n d supervision,said H.E. Abdullah Al-Turifi, Chief Executive Officer of the SCA. “Therefore, we are pleased to host this international conference which forms a platform for discussing challenges facing market regulators. It also provides an opportunity for sharing of ideas and experience in the areas of corporate governance, financial market supervision, compliance, investment t o o l s a n d commodities.John Garret,

general manager and group chief compliance officer of the National Bank of Abu Dhabi (NBAD) says: “NBAD is committed to promoting and advancing quality and world class compliance across the region. This is why we contribute to many platforms and avenues to help advance this objective.”Michael Ryan, chief executive officer of the Qatar Financial Centre Regulatory Authority said: “The QFC Regulatory Authority is pleased to support the ninth GCC Regulators’ Summit as the strategic regulatory partner for 2015. Each year the Summit connects peers and colleagues from across the region to discuss the most critical issues affecting financial services and regulation. It is an important annual event in the GCC, where the financial landscape is developing rapidly and regulatory initiatives are key to building a strong framework that supports business, investors and consumers.” The GCC Regulators Summit is also supported by the following partners: National Bank of Abu Dhabi, QFC Regulatory Authority, Deloitte Financial Advisory, CCL , HOLT Consultancy and Barclay Simpson.

children and poor food choice, while in the UK long queues and overcrowding are aggravating travellers. Over 40% of MENA residents preferred using a metered taxi to and from trips to the airport, this trend continued in their destination countries too. 70.4% of MENA travellers stayed at 5 star hotels on business trips and over 60% (the highest of all the age groups surveyed) checked into 5 star hotels on leisure trips. This reflects in the finding that close to 90% of Priority Pass members in the MENA region are happy to pay more for accommodation to stay in a better location.

The Third Line at FIAC By Qadeer Ahmad Siddiqui Dubai UAE: he Third Line is pleased to return to FIAC and is exhibiting works by Ala Ebtekar, Amir H. Fallah, Farhad Moshiri, Joana Hadjithomas & Khalil Joreige, Rana Begum and Slavs and Tatars. The thematic selection is focusing on artists who use their mediums to propagate astute commentary, and occasionally satire, through the use of humorous imagery or playful execution in their work.Ala Ebtekar works with popular cultural tropes such as urban music and fashion, comic books, street art and sci-fi literature, alongside ancient Persian and Turkic mythology, natural sciences and literature. Amir H. Fallah’s practice encompasses painting, drawing and sculpture. Often working with photographs of sets created by him, he uses the initial composition as a starting point, working in layers of manual and digital manipulation towards a final image. Farhad Moshiri works with neo-pop iconography that melds together eastern and western aesthetics. A selection of Farhad’s playful repertoire includes intricate beadwork painstakingly hand-embroidered onto canvas, using a traditional Iranian medium and

craftwork to produce images from mostly western popular culture. Joana Hadjithomas & Khalil Joreige are Lebanese filmmakers and artists whose cinematic and visual art practices intertwine, with installations emerging from a common concern with image making and storytelling. Rana Begum’s work is lodged between op-art and minimalism, and is play on perception as one has to engage with the work, and walk around it, to be able to experience every aspect of the work and the bright neon facets that pop-out against the form’s otherwise minimal design and colour. Slavs and Tatars’ recent work turns to language as a source of political, metaphysical, even sexual emancipation. With their trademark mix of high and low registers, ribald humour and esoteric discourse, the collective addresses the thorny issue of alphabet politics and attempts by nations, cultures, and ideologies to ascribe a specific set of letters to a given language.

MEBA EYES FUTURE INDUSTRY STARS Middle East Business Aviation show invites students to attend 'Futures Day' to explore aviation industry careers By Qadeer Ahmad Siddiqui Dubai UAE: he Middle East Business Aviation show is encouraging young people to consider an exciting career in the region's business aviation industry with a day of seminars, talks and i n t e r a c t i v e sessions,'Futures Day'.Nearly 500 undergraduates from five local universities and further education establishments Emirates Aviation College, Wollongong University, American University in Sharjah,Canadian University, and the Higher Colleges of Technology have been invited to attend Futures Day, which will see a range of compelling topics covered hosted by companies such as Airbus, Dassault and XJet; discussing career opportunities and other background to those looking to start working in the sector. Ali Al Naqbi, Founding Chairman of the Middle East and North Africa Business Aviation A s s o c i a t i o n

(MEBAA),says:There's never been a more exciting time to join this industry, when it is rapidly growing across the region; when more and more leading players are setting up operations here; and when there is a great need for talented graduates to get into the aviation sector, which requires thousands of new recruits across all disciplines simply to maintain current growth rates.Ali Al Naqbi says:As MEBA is now the largest gathering of business and private aviation companies in the whole region, we want to encourage exhibitors to engage with their future talent. It's a chance for upcoming industry leaders to interact closely with potential future employees. MEBAA, as the organisation representing the regional business aviation sector, is keen to encourage further education establishments to extend their current curricula to cover more facets of the industry, such as flight planning, aircraft handling, and technical services.

By Qadeer Ahmad Siddiqui held on 23 November, 2014. help promote sport tourism in athletes compete for the last Dubai UAE: T r i a t h l e t e s w i l l b e the country.Mr.Thawatchai medals on 23 November, h a l l e n g e L a g u n a participating in a unique Arunyik, Governor of the thousands of triathletes will Phuket Tri-Fest, the course of a 1.8 km swim, 55 Tourism Authority of Thailand take part in the first main race week-long carnival of km bike ride and 12 km run said,The Laguna Phuket of the week-long Challenge multisport fun and tri-related through lush tropical scenery Triathlon has been a fixture Laguna Phuket Tri-Fest.”In activities, is set to be bigger of the Laguna Phuket resort on the international triathlon an attempt to enhance the than ever in 2014 with some complex and the northern calendar for many years, experience of travellers to 1,800 athletes expected to p a r t o f P h u k e t . T h e thanks to the Laguna Phuket Thailand, Phuket is among take part in the two world- 2 n d C h a l l e n g e L a g u n a for organising and promoting several Thai destinations class triathlons.This year Phuket is scheduled to be this premier sporting event that have seen their popular marks the 21stanniversary of held on 30 November, 2014. for over 20 years. We’d also d e s t i n a t i o n s r e c e i v e d t h e l e g e n d a r y L a g u n a Triathlon stars will be taking like to express our heartfelt improvement. Following a Phuket Triathlon, Asia’s the challenge in the half iron appreciation to both the c l e a r - o u t o f b e a c h premier destination triathlon, distance of a 1.9 km swim, 90 L a g u n a P h u k e t a n d encroachment, Phuket’s and the 2ndedition of the km bike ride and 21 km run, C h a l l e n g e F a m i l y f o r popular beaches including Challenge Laguna Phuket, a featuring a spectacular bringing this inspirational Patong, Surin and Bang Tao p a r t o f t h e g l o b a l l y course in the iconic Laguna C h a l l e n g e e v e n t t o are now welcoming tourists expanding Challenge Family Phuket resort complex and Thailand.This southern Thai in their natural pristine series of events. s u r r o u n d i n g a r e a s . T h e island is set to welcome states. In addition, Phuket Over 1,200 entries at the Tourism Authority of Thailand athletes from 42 countries in International Airport has also Laguna Phuket Triathlon (TAT) is lending its full Asia to compete in 26 sports see actions to clampdown on 2013 support as one of the event’s during the 4thAsian Beach illicit taxi operations. The 21stLaguna Phuket main sponsors, saying these Games 2014 from 14 to 23 Triathlon is scheduled to be two world-class races will November. And as Asian azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg8)

AZAD SPORTS 15-21November2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg9

CYPRIOT WINS RACE FOR PRIZED PLACE AT FIA INSTITUTE YOUNG DRIVER EXCELLENCE ACADEMY Sulayem says Polykarpou has chance to take motor sport career to another level after topping regional qualifier at Yas Marina Circuit By Qadeer Ahmad Siddiqui Dubai UAE: ilal Liwa Hotel, a secluded desert hideaway located on the edge of the Rub Al Khali, known as the Empty Quarter, is all set to welcome spectators to the 2nd Baynounah Camel Festival, a camel beauty contest that highlights the preservation and protection of local heritage.Set to take place in Al Gharbia Western Region at Madinat Zayed from 8th to 14th November, the Baynounah Camel Festival is now on its

second year and is open exclusively for Emirati

entrants for the categories of Asayel (locals) and Majahim (dark-skinned camels). Hundreds of visitors and residents are expect ed to flock to the event which i s a precur sor to A l Dhafra Festiv al.Kha led Sharabassy, General M a n a g e r, s a i d : “ T h e Baynounah Camel Festival is an important event that we support because the festival highlights the vital role of Emiratis in preserving the local heritage. During the festival, the community ties are strengthened, thus giving the younger generation the opportunity to witness the rich traditions of this country. There are

several activities scheduled during the festival so we invite everyone to come and visit to enjoy the Bedouin environment. It will be a busy a n d exciting week for b o t h tourists a n d residents t o discover t h e d i ff e r e n t aspects of local lifestyle, particularly the passion for camels.With a cooler weather, it is also the perfect time to explore the region and experience desert adventure. Tilal Liwa H o t e l i s o ff e r i n g desert activities such as camel trekking, kite flying, bicycling and sand boarding. For dining options, the hotel has several Food & Beverage

Outlets offering a selection of contemporary and traditional cuisine. Al Badiya Restaurant, the allday dining restaurant serves international and local dishes from a vibrant open kitchen. The Layali Bar is the place to enjoy cocktails and snacks while Al Liwan with its garden setting around the infinity pool provides a more relaxing ambience. For more information, contact Tilal Liwa Hotel at +971 2 894 6111, send an e m a i l t o reservations.tilal@danatho

weeks ago at Y a s Marina Circuit. In the U A E Sportbi k e Champ ionship the scene is set for two champions to go head-tohead with reigning champion Abdulaziz Binladen taking on former double champion

Anniversary Season at the venue.Friday at the Autodrome will be buzzing with activity as UAE Sportbikes, NGK Racing Series and Formula Gulf 1000 competitors will be in action on the day. For the Formula Gulf 1000 and UAE Sportbike brigade it is the season opener for their respective championships, while the NGK Racing field will be in action for the second time this season, after their opener two

Mahmoud Tannir. The duo are expected to slug it out for the title, with several riders looking to spoil their party.The NGK Racing Series open to GT and touring cars, with added spice of the race-within-arace Clio Cup also in the mix - the combination inevitably delivering thrilling races. Formula Gulf 1000 has become the stepping stone for young driving talent, and this season much of the

same as expecte d with a several internati o n a l youngst e r s battling it out w i t h drivers from the GCC region. Each series will have a qualifying session and two sprint races during the course of the day.This season Dubai Autodrome management have worked hard to add value and 'adrenaline' to UAE National Race Days by staging a number of offtrack entertainment and leisure activities.On the fringes of the race action this Friday at the Autodrome will be: Dubai Swap Meet where people have the chance to buy and/or swap motoring related paraphernalia, bungee Jumping, kids area with bouncing castle, arts & crafts, Red Bull DJ Zone, driving simulators and displays along with a host of prizes on the day - and more importantly free entry for all with access to the paddock (where fans can mingle with drivers and riders, and where all the abovementioned activities will be

based.In between races there will be a Track Day for motorcycle riders, featuring two open track half hour sessions in the afternoon.Bert Grogor, Dubai Autodrome Sponsorship & Business Development Manager, said:This year is our tenth anniversary season and we aim to make each national race day a great day out not only for motorsport fans but anyone looking to have a fun day out with friends and family. Therefore mixed in with the racing on the day,

the paddock will be buzzing with a variety of activities with a broad appeal and a specific focus to entertain families.There is no entry fee, so really no excuse not to head down to Dubai Autodrome this weekend!" added Grogor.The first qualifying session of the day, for NGK Racing Series, gets underway at 09:00am with the first race scheduled to be flagged of at 10.50am and racing set to finish around 16:30pm.

SFS MAKES A FAST START IN CHALLENGERS CUP AT ICC ACADEMY AT DUBAI SPORTS CITY Runner-up in the Summer Indoor Tournament secures opening win in Gold section; Pacific Ventures also starts with a victory 25 teams divided into three sections – Gold, Silver and Bronze – with almost AED10,000 in prize money; tournament runs until 4 December By Qadeer Ahmad Siddiqui Dubai UAE: CC Academy Head of Development Mudassar Nazar: “It is great to have the Challengers Cup back after a summer break as it is a terrific event, full of tremendous action and skill and full of all the best qualities that we see in indoor cricket”.ICC Academy Manager Will Kitchen: “The Challengers Cup offers teams, whatever their standard, the chance to play enjoyable, competitive matches within our superb facilities, and it is something we are very proud of. We look forward to more high-class indoor action”.SFS, the runner-up in last month’s Summer Indoor Tournament at the ICC Academy, has made a fast start in the Challengers Cup at the state-of-the-art facility at Dubai Sports City.SFS beat the Knight Riders in the first match of the Gold section to establish itself as a frontrunner for honours, securing victory by 43 runs.Pacific Ventures, a

two-time winner of the S u m m e r I n d o o r Tournament, also got off to a winning beginning and also overcame the Knight Riders, sealing a 17-run win.The tournament is indoor cricket’s equivalent of the Twenty20 form of the game with the eight-as i d e matches involving just eight overs per team.Play ers bat in pairs for two overs each and five runs are deducted from a team total every time a wicket falls.There are 25 teams in action and they are divided into three sections Gold, Silver and Bronze.The Gold section involves five of the leading indoor teams in the country, including the Danube Lions, winners of the previous Challengers Cup in May.The Silver section features eight sides,

By Qadeer Ahmad Siddiqui Dubai UAE: l m o s t 2 5 0 enthusiasts were treated to the ultimate Porsche experience as the Porsche World Roadshow showcased the unrivalled performance and driving dynamics of the entire model range at Dubai Autodrome. Hosted by Porsche Centre Dubai, Al Nabooda Automobiles, and Porsche Middle East and Africa FZE, guests got behind the wheel and felt Porsche’s motor sport DNA come to life in each of the brand’s models.With celebrated dynamics and

standout performance, the all new Boxster GTS and t e l s . c o m o r v i s i t Cayman GTS proved www.danathotels.com. themselves to be the fastest and most powerful iterations AUTODROME of the mid-engine models yet

UAE NATIONAL RACE DAY AT DUBAI •Opening rounds for Formula Gulf 1000 and UAE Sportbikes •NGK Racing Series featuring GT, touring cars and UAE Clio Cup •Entry free to host of family oriented activities on the day By Qadeer Ahmad Siddiqui Dubai UAE: ubai Autodrome has injected a host of offtrack events to run alongside the venue's opening UAE National Race Day of the 2014-2015 UAE national racing season, which will appeal not only to racing aficionados and petrolheads, but also to families wanting a different and adrenaline filled day out and entry is free to the first of several events of the 10th

PORSCHE CENTRE DUBAI DELIVERS EXHILARATING DRIVING EXPERIENCE

divided into two pools A and B. And the Bronze section has 12 line-ups, split into three pools A, B and C.Oxford Marine, regular contenders for honours in indoor cricket action at the ICC Academy, won both of its first t w o matches in Pool A of the Silver section, beating Team 8 and Al Futtaim Logistics i n c o n t r a s t i n g encounters.Against Team 8, Oxford Marine raked up a total of 73 before restricting its opponents to a score of just six runs to seal a 67-run success, but against Al Futtaim Logistics the margin of victory was only six runs, with Oxford Marine scoring 52 before its opponents responded with 46.Al Futtaim did have the satisfaction of a 50-run win against Team 8, scoring 75

to its opponents’ total of 25 while in the other match in the Silver section, in Pool B, Transmed beat the chargers by 20 runs, 49 to 29.In the Bronze section’s Pool A, Alex beat VISA by 38 runs, scoring 54 to V I S A’s 1 6 , b u t V I S A overcame the Khaleej Times in a one-run thriller, making 37 to the journalists’ 36.To round off the first round of matches, in the Bronze section Pool C Crystal Gallery secured the largest win of the tournament so far, an 85run success against Club EMC, making 69 before humbling its opponents to a final total of minus 16 runs.The tournament runs until 4 December and the prize fund totals almost AED10,000.The format means every ball counts in frantic, fast-paced action that that has already proved hugely popular with players and spectators at the ICC Academy.All the action is taking place in the worldclass surroundings of the indoor facility at the sport’s global hub.

as they took on the Motor City asphalt. Guests were also impressed by the athletic Porsche Cayenne and agile Porsche Macan as the models demonstrated just why they are the only true sports cars in their

respective segments. Showcasing an unrivalled balance between performance and luxury the Panamera embodied Porsche’s credentials in the executive class while the iconic Porsche 911 was the cherry on top of the exceptional model line-up. Expert Porsche instructors from Germany took the guests through a number of driving techniques including off-roading, braking, handling and slalom in a controlled and safe environment. Adding to the

PAKISTAN PLAYERS CONTINUE TO MAKE UPWARD MOVEMENTS Six host side players achieve career-best rankings, Latham and Sodhi also on the rise

overall trademark Porsche experience, representatives from Porsche Centre Dubai were also on hand to help show customers how to get the most out of their model, from selecting the correct seating position, to handling and maintaining complete control of the car.The Porsche World Roadshow provided our participants with the perfect combination of driver education and fun,said Vijay Rao, General Manager at Porsche Centre Dubai, Al Nabooda Automobiles. “Guests experienced firsthand the unrivalled Porsche performance and exceptional luxury of our model range, and learned from world-class instructors how to safely harness the power of the cars. The feeling you get when driving a Porsche is something quite unique and we are delighted to have been able to share it.Rao added:We brought the Roadshow to Dubai for a fifth year because we wanted as many people as possible to

understand what the Porsche brand represents, and the reaction from our participants was overwhelmingly positive.The Porsche World Roadshow has become hugely popular in recent years with those taking part at Dubai Autodrome joining the many thousands worldwide who have sampled the advanced technical features, power and world-class performance of Porsche’s

wide range of sports cars, during the week-long event.

Rashid Al Dhaheri ends his 2014 Italian karting season in style A win and a second place in International Grand Finals in Italy for Abu Dhabi schoolboy UAE's Little Alonso makes his mark on Italian karting scene

By Qadeer Ahmad Siddiqui Dubai UAE: akistan cricketers have continued to head in the right direction in the Reliance ICC Te s t P l a y e r R a n k i n g s following their third straight victory in the United Arab Emirates (UAE).Sarfraz Ahmed, Ahmed Shehzad, Zulfiqar Babar, Yasir Shah, Rahat Ali and Imran Khan have achieved career-best rankings in the latest player rankings, which were released on Friday morning following Pakistan’s victory on Thursday.In addition to these, captain Misbah-ulHaq, who scored 102 not out, his eighth career century, has achieved a career-best rating to date of 842. Younus Khan, who scored 100 not out, his 28th Test century, has gained a place as well as seven ratings points to reduce the gap with fourthranked Angelo Mathews to six ratings points.In the Reliance ICC Player Rankings for Test Batsmen, wicketkeeper-batsman Sarfraz is now in 31st position (up by two places) and Ahmed, whose 176 was his Test-best, has vaulted 18 places to 39th.In the Reliance ICC Player Rankings for Test Bowlers, Zulfiqar has gained 11 places and is now in 31st spot following his match figures of five for 127, Yasir Shah has

moved up two places to 35th, left-arm fast bowler Rahat Ali has jumped 23 places to 49th position after match figures of six for 70 while Imran Khan’s two wickets in the second innings have put him in 80th spot (up by eight places).Opener Mohammad Hafeez, who scored 96 and 101 not out, is now just outside the top 50 in 52nd spot after rising 12 positions, while he has gained six places in the bowlers’ rankings to return to the top 50 in 49th spot. In the allrounders’ category, Hafeez is now in 11th spot after climbing eight spots.Two New Zealand players have also improved their rankings.Tom Latham, who scored 103 and 20, has moved up 16 places to 55th spot and Ish Sodhi is now in 73rd position (up by four places).The batting table is headed by Sri Lanka's Kumar Sangakkara, while Dale Steyn leads the bowlers' list. Bangladesh's Shakib Al Hasan is the number-one ranked allrounder. Upcoming fixtures Pakistan v New Zealand 17-21 Nov – 2nd Test, Dubai 26-30 Nov – 3rd Test, Sharjah Reliance ICC Test Player Rankings (as on 14 November, after the first Test between Pakistan and New Zealand):

By Qadeer Ahmad Siddiqui Dubai UAE: ashid Al Dhaheri completed his 2014 season of karting in Italy with a successful weekend of competition during the the Academy Champion Kart Series International Grand Finals at Pista Azzura di Jesolo near Venice.The six year old Abu Dhabi based schoolboy, rose to the challenges of the tight and technical track not far from the Adriatic coast, He was instantly on the pace from the moment practice began on Friday, and during the next two days set himself as the one to beat in the Baby Pre-Agonistica

category for 6 to 8 year old drivers.On the day of the Finals (Sunday) Al Dhaheri carried the UAE flag, as over 100 drivers from around the world took part in the official parade at the Pista Azzura. Since its opening in 1962 the venue has played host to

settle for the runner-up spot by less than quarter of a second.In Race 2, Al Dhaheri started from pole and from the moment the field was unleashed he seized the lead where he stayed until the end to claim a well controlled victory, ahead of his Ippoliti Racing teammate Valerio Rinicella who chased hard in second

place.Speaking at the end of three intense days, team manager Fausto Ippoliti said,In his category Rashid was the boy to beat all weekend long. He improved with every session and most importantly he listened to his coach and mechanics.

HAFEEZ REPORTED FOR SUSPECTED ILLEGAL BOWLING ACTION Pakistan all-rounder must undergo testing within 21 days By Qadeer Ahmad Siddiqui Dubai UAE: akistan all-rounder Mohammad Hafeez has been reported with a suspected illegal bowling action during the first cricket Test against New Zealand, which the host side won by 248 runs in Abu Dhabi on Thursday. The match officials’ report, which was handed over to

the Pakistan team manager Moin Khan, cited concerns

about the legality of the 34year-old’s bowling action.Hafeez’s bowling action will now be scrutinised further under the ICC process relating to suspected illegal bowling actions reported in Tests, ODIs and T20Is. He is required to undergo testing within 21 days, and, during this period, Hafeez is permitted to continue bowling in international cricket until the results of the testing are known.

some of the sport's legends during their karting years on the journey to Formula 1, including the likes Ayrton Senna, Alain Prost, Riccardo Patrese, Michael Schumacher, Giancarlo Fisichella, Robert Kubica and Lewis Hamilton to name a few.On race day, grid order was decided randomly with the UAE's Little Alonso starting race one from the back of the grid in 17th. However this this did not deter him, but rather fired the youngster up, as he powered through the field. By middistance he was in second and chasing down the leader Christian Bertuca who had managed to edge out a useful lead, but in the end despite closing in at about a second a lap Al Dhaheri to

Delivering what he had to do and this is a great way for him and the team to end the season in Italy. He definitely made a name for himself here in junior karting and for us it is a pleasure to be part of his karting programme.Al Dhaheri returns to Abu Dhabi and is set to have a break before partaking in select UAE championship races, while a programme of kart racing is planned for the 2015 season.

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15-21 November 2014, Moharram 1435

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AZAD SPORTS PATROL POWER DOMINATES EMIRATES DESERT CHAMPIONSHIP Kneisser, Al Helei storm home first and second in T2 category By Qadeer Ahmad Siddiqui Dubai UAE: ebanese ace Emil Kneisser stamped his class on the Emirates Desert Championship when he piloted his Nissan Patrol to an emphatic victory last weekend.And Kneisser spearheaded a great day for Patrols when he won the T2 category as UAE's Mansour Al Helei powered home in second place, also in a Patrol, to give Nissan a one-two triumph in the punishing event. This victory is particularly special because I had damage to my vehicle in the opening round of the Desert Championship but this time everything went to plan,” says Kneisser. He's a top driver and it shows what outstanding vehicles Patrols a r e i n t h e s e conditions.”Kneisser is aiming to dethrone last year's victor Ahmed Al Fahim but it won't be easy beating the champ. Al Fahim holds overall lead on 40 points but Kneisser has moved to fourth place on 34 points.Nissan Patrols are just about everywhere you look in the thrilling,unforgiving Emirates Desert Championship and that spells problems for many other competitors as the Nissan team hits its stride.“It's no surprise to see Patrols in a Baja rally. Events don't come much tougher than Bajas, but then vehicles don't come tougher than Patrols,” says Kneisser who had a “nasty jump” in race one and ended up with damage to the front of his vehicle and lost considerable time, but still finished the race. Last weekend was different and he hopes for smooth sailing for the rest of the series although that can never be guaranteed in a brutal Baja event.This 201415 Baja series has also been extended from four to six rounds so there's a long way to go.The Emirates Desert Championship achieved a record turnout for the 201415 season opener with over 100 competitors in action but

PIC FC AND THE DANE LANDERS MAKE THE RUNNING IN STAGE TWO OF LATEST EDITION OF DSC SOCIETE SEVEN-A-SIDE LEAGUE AT DUBAI SPORTS CITY The two sides are the only ones with 100 per cent records after two matches in the race for semifinal places; defending champion Solution and three-time winner Victory Heights FC have it all to do; Vikings FC, Pepsico and Dubai Tourism are frontrunners in Plate competition Seventh edition of the tournament that takes place at the Dubai Sports City Football Academy; 20 teams started out vying for the title

that was expected to be beaten in the second round when the final tally is done.Cars, buggies, bikes and quads are all in action in By Qadeer Ahmad Siddiqui the Baja with the Desert Dubai UAE: Championship the only UAE ubai Sports City event to accommodate the Football Academy four forms.Baja events are Manager Inaki Beni: famous around the world. “It is tough to select a possible winner, even at this stage with just one week of matches to go before the semi-final line-ups are confirmed”.Dubai Sports City General Manager Sport Business Maqbul Dudhia: “We are approaching the business end of the tournament now and it is wonderful to see how much They are designed to make the players are enjoying it. racing more accessible for They are relishing playing in those who have a passion for world-class facilities.”PIC the desert.Samir Cherfan, FC and the Dane Landers Managing Director, Nissan are the pace-setters with Middle East, has heaped the DSC Societe seven-apraise on his drivers and side League now in its says they are hitting peak second stage at the Dubai form at the right time.“Last Sports City Football weekend was a sensational A c a d e m y. T h a t s e c o n d effort by our team. To finish in stage features the top 10 first and second places is a sides from the first part of tremendous effort. Everyone the tournament drawn into is very proud and we're two groups, with the top two looking forward to Round from each set to qualify for Threewith confidence. the semi-finals.And in ”Organised by the Emirates Group A, PIC FC has moved Motor Sport Federation, the to the top thanks to 1-0 Desert Championship series successes against Cobra is run with the support of the Kai and Johnson & Automobile and Touring Club Johnson.In Group B, the ( AT C U A E ) . AT C U A E Dane Landers have done President Mohammed Ben likewise, overcoming Sulayem said in a statement: defending champion “The championship has Solution 4-1 before beating created a great atmosphere the Snailmen 1-0.PIC FC among competitors, and and the Dane Landers are we're optimistic that it can the only two sides in the take another step forward second stage’s Cup this season.”Each round of competition with 100 per the Desert Championship cent records, and with each comprises a short course team having two matches rally whereby quads and left to play they appear to bikes compete on one loop have one foot each in the while cars and buggies are last four.The tournament on another.The series has takes place within sight of captured the imagination of the office of former Real drivers and riders alike and Madrid and Spain legend created a genuine buzz of Michel Salgado, now the excitement,” says Ben Dubai Sports City Football Sulayem.“Attracting 100 Academy Director of competitors was a milestone, Football.And commenting and we're sure the on the latest action, Dubai championship will continue Sports City Football to grow in popularity this Academy Manager Inaki season and in the years Beni said: “It is great to see ahead.” how competitive the action

continues to be and it is tough to select a possible winner of the tournament, even at this stage with just one week of matches to go before the semi-final lineups are confirmed.The fact we have a Plate competition is great as it means the

enjoy great music, located at the Marina Byblos Hotel at Marina Yacht Club Street in Dubai.Dubai Sports City General Manager Sport Business Mr Maqbul Dudhia said: “We are approaching the business end of the tournament now

sides that struggled in the first phase can continue to get action and are doing so against teams of a similar level.Most of the matches are proving really competitive and that is great for the tournament. It is creating a real buzz around the Dubai Sports City Football Academy.This tournament is once again providing terrific football as well as giving the players a great way to enjoy worldclass facilities and keep fit in a fun way.We have the perfect facility with floodlit grass and artificial pitches, and our FIFA-approved fullsized indoor pitch at the Indoor Dome means we can provide football 365 days a y e a r, w h a t e v e r t h e weather.We are delighted at how popular this event has become and the fact we now have a sponsor on board in the shape of Societe means the tournament will continue to go from strength to strength.The tournament is sponsored by Societe, a place to relax, have fun and

and it is wonderful to see how much the players are enjoying it.They are relishing playing in worldclass facilities, with topclass grass and artificial outdoor pitches as well as our Indoor Dome with its full-sized, FIFA-approved artificial surface.These facilities have been enjoyed by both social footballers and world-class players as, over the past year, the squads of English Premier League sides Swansea City and West Ham United, as well as juniors coached within our Socatots and Spanish Soccer Schools programmes, have all used them.The new terms for those junior coaching programmes are now well underway and demand for places has been so strong that we are now running additional coaching at Repton School in Dubai.The football facility at Dubai Sports City is one we are extremely proud of and we look forward to it continuing to grow and grow in popularity over the

NISSAN SCORES WITH UEFA CHAMPIONS LEAGUE GOAL OF THE WEEK COMPETITION By Qadeer Ahmad Siddiqui Dubai UAE: issan's exciting Goal of the Week competition in partnership with UEFA Champions League is in full swing around the world and in the Middle East it is already netting plenty of fans wanting to take part.'UEFA Champions League Goal of the Week Engineered by Nissan' gives football lovers the chance to vote for the most brilliant goals in the elite club tournament of Europe and win a host of prizes that fans of 'the beautiful game' will savour. Polls to pick the most spectacular goals are being held during the competition with official UEFA Champions League merchandise including official UEFA Champions League football on offer during the group stages. But the big prizes for Middle Eastern football aficionados are two tickets to UEFA Champions League Final match, which will be taking place in Berlin, and two tickets to the 2015/2016 UEFA Super Cup match.Winners of the grand prizes of the match tickets will be revealed on June 8 next year. Eight prizes of UEFA Champions League merchandise are up for

grabs each week.Goal of the Week forms part of Nissan's four-year partnership with the UEFA Champions League which kicked off when the first group stage match took place last month. Goal of the Week started at the same time.The competition is available on the UEFA Champions League section of Nissan's websites

weekly draws.Roel deVries, Corporate vice president, global head of marketing, communications and brand Strategy – Nissan said recently:“The UEFA Champions League sees the finest football players from around the world compete throughout the season.”The Goal of the Week activity will enable football fans to debate and

(nissan-ucl.com). UEFA Champions League Goal of the Week Engineered by Nissan is showing up to five of the best goals from each match week, as selected by UEFA Champions League's panel of judges. Fans can vote from midnight (CET) every Thursday following those matches. Registered participants enter into

determine the best and m o s t t e c h n i c a l U E FA Champions League goals around every match week, o ff e r i n g a n e x c l u s i v e opportunity to bring the excitement from the football pitch directly to fans online.” Samir Cherfan, Managing Director, Nissan Middle East, added: ”Nissan has a long and proud history

supporting sports of all kinds. In football the UEFA Champions League is as special as it gets so it's a wonderful partnership for Nissan.People in the Middle East love their football and follow it closely. Goal of the Week gives them the opportunity for direct participation and there are great prizes on offer. There is already a great deal of interest in the competition and it's only early days.”Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League. Meantime, Nissan recently announced that three-time UEFA Champions League winner, Andrés Iniesta and Paris Saint-Germain and Brazil captain, Thiago Silva have signed as ambassadors for the Japanese auto maker. In addition to the UEFA Champions League partnership, Nissan sponsors the Africa Cup of Nations, NCAA Football, Canadian Football League, sporting ambassadors including Olympic Gold Medallists Usain Bolt and Sir Chris Hoy, corporate partner for Heisman Trust/Heisman Trophy and the official global automotive partner of City Football Group.

coming months.Mr Dudhia added: We offer the chance for people to play sport in a top-class environment which, just a few minutes’ drive away from Sheikh Zayed Road, is easily accessible.That accessibility has increased still further with the launch in March by the Roads and Transport Authority of the first bus service into Dubai Sports City, the F29, starting at the Mall of the Emirates.And as that connects with the Dubai Metro, it means it could not be easier for people from all over Dubai to come and use these world-class facilities.These are exciting times for all of us at Dubai Sports City with the imminent opening of swimming and fitness facilities alongside our already-existent football and cricket academies.We are in the midst of another massive season of cricket at the ICC Academy and the Dubai International Stadium with 15 days of matches between Pakistan and first Australia and then New Zealand, and The Victorious football reality television show at the Indoor Dome, broadcast on Dubai TV, this year was a big hit.And with The Els Club championship golf course set to stage the finale to the Asian Tour season in December, the Butch Harmon School of Golf coaching everyone from professionals to absolute beginners and high-quality facilities at the Dubai Sports City Sports Village, we have something for everyone and there has never been a better time for people to come and see for themselves what we have to offer.We offer the chance for people to get fit or stay fit in comfortable surroundings and really enjoy the very best of what Dubai has to offer from a sporting and lifestyle perspective.”

DOUBLE OLYMPIC SILVER MEDALLIST AND ABU DHABI OCEAN RACING SKIPPER, IAN WALKER, BECOMES LAUREUS AMBASSADOR •Skipper teams up with Laureus Sport for Good Foundation in Cape Town •“It’s a great honour to be a Laureus Ambassador. Sport is a great way of teaching young people life skills.” – says Ian Walker By Qadeer Ahmad Siddiqui Dubai UAE: ne of Britain’s leading sailors, Ian Walker, winner of two Olympic silver medals and skipper of Volvo Ocean Race (VOR) contender Abu Dhabi Ocean Racing, was announced as the newest Laureus Ambassador in Cape Town earlier today.A week after skippering his team to victory in the first VOR leg from Spain to South Africa, Walker welcomed a group of y o u n g people f r o m Laureussupported communit y projects in Cape Town on b o a r d ADOR’s y a c h t Azzam, to take a look around, meet the crew and later take a tour of the race Boatyard service facility. The youngsters then watched from the waterfront as Azzam, which is sponsored by Laureus G l o b a l P a r t n e r, I W C Schaffhausen, took part in the Cape Town In-Port race.Ian Walker said: “It’s a great honour to be asked to be a Laureus Ambassador and I was delighted that we were able to get the youngsters along from Laureus projects in Cape Town to meet the crew. Ya c h t i n g d e p e n d s o n teamwork and harmony among the crew and I was able to explain that to the kids. That’s why sport is a great way of teaching young people life skills. I am really looking forward to taking part in more activities for the Laureus Sport for Good Foundation.The youngster

who toured Azzam came from five projects in Cape Town, which are supported by the Laureus Sport for Good Foundation: Great Commission United; Grassroots Soccer; Indigo Youth Movement; Vuka Rugby and Waves for Change.At the 1996 Atlanta Olympic Games, Walker and sailing partner John Merricks took the silver medal in the 470 class. Three years later Walker teamed up with fellow Brit Mark Covell and at the S y d n e y 2000 Games the pair won the silver in the Star class. J M S T provides funding and support to y o u n g sailors and youth sailing organisation s to help them achieve their goals.Ian Walker joins an impressive list of current and former sportsmen and women around the world who support and promote the Laureus Sport for Good Foundation.Ambassadors volunteer their time to work for the Laureus Foundation, whose mission is to use sport as the means to combat some of the world’s toughest social challenges facing young people today such as juvenile crime, gangs, HIV/AIDS, discrimination, social exclusion, lack of education, landmines awareness and health problems such as obesity. Since its inception Laureus has raised over €60 million to improve the lives of millions of young people and currently supports more than 150 community sports projects in 34 countries.

JOHNSON TAKES TOP HONOURS AT LG ICC AWARDS 2014 Johnson: “This is something that I’ll be able to look back on in time when my career is over and be exceptionally proud of” Ballance, Brunt, de Villiers, Finch, Kettleborough, Lanning, Mommsen and Sarah Taylor among other winners By Qadeer Ahmad Siddiqui Dubai UAE: ustralia fast bowler Mitchell Johnson w a s t o d a y announced as the winner of the Sir Garfield Sobers Trophy for ICC Cricketer of the Year. The 33-yearold was also named as the ICC Test Cricketer of the Year.During the voting period between 26 August 2013 and 17 September 2014, Johnson claimed 59 Test wickets at an average of 15.23, with best bowling figures of seven for 40 runs against England in Adelaide last December. In ODIs, Johnson claimed 21 wickets in 16 games.Since the inception of the awards in 2004, Johnson is only the second player after compatriot Ricky Ponting to win the Sir Garfield Sobers Trophy twice. While Johnson previously won this trophy in 2009, Ponting lifted it back-toback in 2006 and 2007. Other winners include Rahul Dravid (2004), Jacques Kallis and Andrew Flintoff (2005), Shivnarine Chanderpaul (2008), Sachin Tendulkar (2010), Jonathan Trott

( 2 0 11 ) , K u m a r Sangakkara (2012) and Michael Clarke (2013).Johnson is also the third Australian after Ponting (2006) and Michael Clarke (2013) to win the ICC Test Cricketer o f t h e Y e a r award.Commenting on receiving the awards, a delighted Johnson said: “Some of the greats of the game have been nominated and won this award, and it’s a very s p e c i a l honour.Aggressive fast bowlers are something you’d have seen back in the day with the likes of (Dennis) Lillee and (Jeff) Thomson. For me, it’s nice to be able to contribute to the team and do the job that I’ve always thought I’ve been able to do. I suppose it comes down to the attitude I’ve got, the belief and the confidence. I’m very happy with where I am at the moment and I want to keep getting better as a cricketer.This is something that I’ll be able to look back on in time when my career is over and be exceptionally proud of. I want to thank everyone for their support,

especially my teammates, support staff and my family for everything they’ve done for me. I wouldn’t be sitting here t o d a y w i t h o u t them.Johnson was earlier named in the ICC Test Team of the Year in Dubai on 5 November. In the same event, India fast b o w l e r Bh u vn e sh w a r Kumar Kumar was revealed as the LG People’s Choice award w i n n e r . T h e announcement was made ahead of the broadcast of the LG ICC Awards 2014 TV show which has been hosted by former South Africa captain Graeme Smith. The show premieres on Saturday (15 November) via 17 of ICC’s Broadcast Partners, including STAR Sports, ESPN, SuperSport, Fox S p o r t s a n d others.Johnson has been joined on the winners’ list by South Africa’s AB de Villiers, who was named ICC ODI Cricketer of the Year, and England’s Gary Ballance, who claimed his first-ever ICC award after being named the ICC Emerging Cricketer of the Ye a r. O t h e r w i n n e r s

include England’s wicketkeeper-batter Sarah Taylor, who has won the ICC Women’s ODI Cricketer of the Year award, Australia opener Aaron Finch, whose 156 against England off 63 balls, has won him the ICC T20I Performance of the Ye a r a w a r d , a n d Scotland’s Preston Mommsen, who won the ICC Associate and Affiliate Cricketer of the Year a w a r d . R i c h a r d Kettleborough of the Emirates Elite Panel of ICC Umpires won the David Shepherd Trophy for ICC Umpire of the Year for the second c o n s e c u t i v e year.Australia captain Meg Lanning has clinched the ICC Women’s T20I Cricketer of the Year award, while England’s Katherine Brunt has won the ICC Spirit of Cricket award, for sportingly asking for a referral when a South Africa batter was adjudged to have been given out caught and the d e c i s i o n w a s subsequently reversed.

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15-21 November 2014, Moharram 1435

Sahand Hesamiyan Khalvat November 19 – December 24, 2014 By Qadeer Ahmad Siddiqui Dubai UAE: he Third Line is pleased to present Khalvat, Sahand Hesamiyan’s first solo show in the UAE. Sahand’s practice primarily explores contemporary sculptural directions, which take cue from Islamic architecture and present ancient concepts of transcendence in a modern context. In continuation of his practice, Khalvat continues to analyze the relationship between Iranian architecture and its m e t a p h y s i c a l symbolism.The show is based around, and named after, the main sculpture Khalvat – a Persian word that translates to a hidden, private sanctum. Linking science and geometry to the abstract nature of spirituality, it is a reflective attempt to discover the esoteric nature of Iranian culture through the dissection of its architectural forms. Khalvat adopts the traditional triangular form of Rasmi, with the artist exposing through the superficial layers of the structure to offer a look towards the inward and sacred, by juxtaposing the external embellished Iranian architecture with its abandoned equivalent, transparent and accessible

i n i t s c a r c a s s form.Traditional Iranian Islamic architecture is introverted, enclosed and recondite. The final creation is inaccessible, and can’t be

appreciated completely at a glance or discovered in the initial survey. Intricate ornamental details, superfluity of architectural elements and richness of colors and shades make external envelopment impenetrable for a person to understand the structure within. Preserved with mystery and grandiosity, traditional Iranian architecture is almost inscrutable.The task set by the artist is to search for the truth, which in Sufi tradition should be found in a clear form. In that sense, layers are peeled apart, opening to the viewer an ability to discover meaning, spirit and the core. Khalvat is a result of comprehensive research in attempting to find a coherent structure in Iranian architecture, and with it a cultural framework itself.

NATIONAL BONDS WINS 'BEST ISLAMIC SAVINGS PRODUCT FOR 2014’ AWARD Receives Industry Distinction for Second Consecutive Year By Qadeer Ahmad Siddiqui Dubai UAE: ational Bonds Corporation,the leading sharia’acompliant savings and Investments Company in the UAE, has scooped the award for ‘Best Islamic Savings Product in 2014’ at the Global Islamic Finance Awards ceremony held in

D u b a i o n 2 7 October.Receiving the award for the second consecutive year, National Bonds was recognized for its ongoing efforts in instilling a sustainable culture of savings among all segments of society in the UAE and the wider region through offering a range of products that are compatible with Islamic principles.Mohammed Qasim Al Ali, CEO of N a t i o n a l B o n d s Corporation, said: "We are delighted to win this prestigious award that articulates our aim of fostering financial stability for the UAE as a whole and the wider region by encouraging individuals and families to take the crucial step towards developing a regular savings habit. We are glad that our efforts are receiving industry accolades. Such recognitions incentivize us to continue delivering innovative solutions for raising the financial literacy of the communities we engage with.The award particularly highlights National Bonds as the first scheme of its kind in the Muslim world to offer Sukuk Al Mudaraba on a retail basis and at an affordable price starting from AED100 to citizens, residents as well as non-residents in the UAE

with the ‘National Bonds savings program’. The award additionally recognizes National Bonds’ rewards program the largest and richest of its kind in the region. The savings programs offered secures competitive annual returns in addition to daily and weekly prizes distributed of more than AED49 million. In the award citation, National Bonds w a s a l s o commended for its commitment to educate and promote a culture of savings among all segments of the society in the UAE and beyond through offering a range of products including the monthly savings program via the Direct Debit platform with banks or the popular monthly salary deduction program for employees from the private and public sectors.Mohammed Qasim Al Ali added: The innovative initiatives offered through our strategic partnerships with financial institutions and local takaful companies enable us to offer a richer savings experience and support the efforts to ensure a sustainable financial future for our bondholders. This award is another significant validation of our role in supporting Dubai to becoming the global capital of Islamic economy.The Global Islamic Finance Awards, organized by Edbiz Consulting, are presented annually under the auspices of the Banking Conference Group.National Bonds, licensed and regulated by the UAE Central Bank, is a sharia’a compliant saving compliant savings scheme that provides UAE nationals, UAE residents and non-residents with a credible and safe savings opportunity. Minors can also own National Bonds, provided the bonds are purchased by the parent/guardian. Each bond costs AED10, with a minimum purchase limit of AED100.

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UAE PARENTS OPT FOR ACADEMIC RECORD OVER FEES AND LOCATION WHEN CHOOSING SCHOOLS Results of YouGov Education Investment Study to be revealed at Education Investment MENA Conference in Dubai By Qadeer Ahmad Siddiqui Dubai UAE: new study into the attitudes of parents in the UAE has revealed that academic record, extracurricular activities and technology outweigh the importance of fees and location when choosing the right school for their child.The YouGov Education Investment study surveyed approximately 500 parents throughout the Emirates to understand the key factors that impact a school’s reputation.The full results, findings and analysis of the study will be revealed to delegates of the Education Investment MENA conference, running from 10-13 November at the Address Hotel Dubai Mall.The study found that when evaluating schools, parents placed a school’s academic record as the most important, followed by its overall reputation, the range of subjects taught, the range of extracurricular activities on offer and the school facilities available.Functional attributes such as the proximity of the school to home, ease of access and school fees were deemed less important, suggesting that parents in the UAE are more willing to pay higher costs or travel further in order to place their child in a school with a strong academic record.The survey found that overall, 44% of parents believed they receive good value for money from their child’s school, citing factors such as the quality of the class teacher, positive word of mouth recommendations, and the quality of the head teacher as attributes which contribute significantly to their perception of value for money.Kailash Nagdev, Managing Director at

YouGov UAE, said: These insights show that it is critical for schools to invest in their reputation. This means firstly understanding how parents evaluate schools and secondly, understanding what parents see as ‘value add’.According to the Knowledge and Human Development Authority school rankings for 20132014, seven schools received an ‘unsatisfactory’ grade upon inspection, while 12 establishments w e r e t e s t e d a s ‘ o u t s t a n d i n g ’ . Approximately half of the 140 schools in Dubai were ranked between ‘outstanding’ and ‘good’, while the overall pass rate stood at 95%.The conference this year will also identify how to increase investment in education across the board, from premium K-12 schooling, through to Higher Education, Vo c a t i o n a l , S p e c i a l Educational Needs and EdTech.Education Investment MENA is held in partnership with HUMANSOFT and supported by Gold sponsors GEMS Education, SABIS® and Laureate International Universities, and Silver sponsors Ryan International Group of Institutions, Clyde & Co, Colliers International and IT School Innovation.

BBM INTRODUCES NEW PRIVACY AND CONTROL FEATURES OFFERING CREATIVE WAYS TO CHAT AND SHARE By Qadeer Ahmad Siddiqui Dubai UAE: lackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today announced that it has released several new features for BBM™, offering users new ways to chat and share with more privacy and control over their communications.At the core of the BBM experience is privacy and control. These two notions are more important today than ever before as people are looking for simple ways to help guard against their messages getting into the wrong hands or being seen by anyone other than the intended recipient. New features for BBM introduced today enable users to communi cate with m o r e discretion a n d freedom. Features introduce d today include:•T imed Messages •Message Retraction •Faster Sticker Selection•Discover New Music.These new enhancements to BBM were highly requested so we’re excited to be delivering them to users today,said John Sims, President Global Enterprise S e r v i c e s a t B l a c k B e r r y. T h e s e capabilities will allow our users to be more creative in how they deliver their

messages while also being confident that their content is kept private and seen only by its intended recipient.Timed Messages and Message Retraction are premium features that will be available free and without restriction to BBM users over the next three months. After this time, unrestricted access to these features w i l l become part of a broader bundle of features that will be offered as part of a BBM subscription.Today’s a n n o u n c e m e n t underscores the commitment to making BBM a world class privacyfocused instant messaging application. New features are available for download over the next couple of days for BlackBerry 10 smartphones, iPhones and Android smartphones by installing the latest BBM update in BlackBerry World, Apple App Store and Google Play.

Mob:00971 56 118 6007

PORSCHE ICONS FOR THE HOME: WALL CLOCK MADE FROM 20-INCH 911 TURBO RIMS By Qadeer Ahmad Siddiqui Dubai UAE: orsche Driver ’s Selection is expanding its Masterpieces Collection launched in 2013 with an exclusive rim wall clock. Like all products in the collection, the wall clock is also made from a genuine sports car

part: a 20inch Porsche 911 turbo rim. The clock is made in Germany and available now at Porsche Centres across Dubai and the Northern Emirates.The Porsche 911 turbo rim gives the wall clock, which is designed by the Porsche Design Studio, its unique look. Both hands are made of aluminium, painted in the Porsche exterior colour "Indian Red". The

Porsche crest is in the centre of the rim and rotates with the minute h a n d , thanks to the integrated quartz watch mechanism from Germany. A steel wall rack guarantees that the clock, which weighs eight kilograms, is securely mounted. The wall clock is a genuine Porsche, right down to the last detail: the clock is even hung on the wall with a faithful recreation of a Porsche v a l v e cap.The rim wall c l o c k g o e s perfectly with the office chair made from a Porsche 911 sports seat and the GT3 cup shelf made from a Porsche 911 GT3 cup rear spoiler.

KING KOIL INTRODUCES “ECO-REST” MATTRESS Uses finest and highest quality materials for a comfortable and relaxing sleep experience By Qadeer Ahmad Siddiqui Dubai UAE: ubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, has launched “Eco-Rest” premium mattress from King Koil at t h i s y e a r ’s t h e H o t e l Show.The new product under the King Koil range of sleeping solutions use the finest and highest quality raw materials such as horse hair, wool and pure cotton for a cooler, comfortable and r e l a x i n g s l e e p experience.Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said,As the market leader in the mattress industry, King Koil continues to innovate and manufacture mattress using the latest technology to offer highest quality standards for our customers to experience and lead a healthy life.‘EcoRest’ mattress is manufactured using 100% natural raw materials like horse hair, sheep wool and cotton etc. Sheep wool keeps the body at even temperature during sleep because wool is a heat insulator so it will keep you warm during cool weather and keep you cool during warm season. The material is very strong and durable due to its felting feature. The fibers (strands) interlock with

each other due to ridges on the individual fibers and therefore its highly regarded for its ability to felt and form fabrics that are near impossible to tear.Horse hair

is the finest and highest quality mattress fill material available. It absorbs moisture and allows it to evaporate quickly so you will sleep continuously without being disturbed by your body’s normal temperature changes.Horse hair mattresses are one of the only types of mattresses that never decay and actually repel mites, so it is c o m p l e t e l y hypoallergenic.Cotton fabric has very breathable characteristics so it perfectly suits people with skin hyper sensibility. With its low thermal conductivity, the mattress is ideal for both summer and winter seasons.The Eco-Rest mattress will be available at all King Koil showrooms across the UAE. For more information please visit the showrooms or call 04 8853929.

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US FREEDOM CAPITAL ANNOUNCES THE LAUNCH OF ITS US IMMIGRATION INVESTMENT SEMINAR Seminar to Take Place in Dubai, Abu Dhabi, Manama and Muscat By Qadeer Ahmad Siddiqui Dubai UAE: S Freedom Capital the premier EB-5 Investment Banking firm is all set to launch its United States Immigration Investment Seminar across the GCC. Covering Dubai, Abu Dhabi, Manama and Muscat, the seminar will be part of a roadshow that will commence in Dubai.To be held at the ShangriLa hotel in Dubai, the seminar will take place on the 11 October from 8:00am – 04:00pm in Dubai and will feature David Gunderson, Principal and Executive VP of the company as well as Stan Bradshaw, CEO of US Freedom Capital as the keynote speakers. Subsequently, the event will also be hosted in Abu Dhabi at the Shangri-La hotel on the 12 October 2014; in Manama, Bahrain at the Intercontinental hotel on the 14 October 2014; and finally in Muscat, Oman at the Radisson Blu hotel on 16 October 2014. Speaking about the series of seminars, David Gunderson, Principal and Executive VP of the company, said:We are

extremely pleased to host this seminar in Dubai as well as other cities in the GCC and are looking forward to introducing US Freedom Capital, as well as educating people about the EB-5 visa program. As a firm, our core strengths are: our in-house experts that comprise of two former Directors and the highestranking career officer at US Immigration (USCIS), over $4 Billion of institutionalquality investment real estate experience, as well as the transparency we offer to our clients in terms of our operations.”Targeting not just regular investors and individuals looking for permanent visa residency of the United States but also families looking to send their children abroad for further studies, the seminar will also provide parents and students with information about the various benefits available to them via the EB-5 program. The seminar will be followed by a Q&A session where individuals and families will be given the opportunity to discuss questions related to their specific dynamics.

SANOFI TO EXPAND ITS GENERIC MEDICINES PORTFOLIO IN THE MIDDLE EAST THROUGH THE ACQUISITION OF A SIGNIFICANT STAKE IN GLOBALPHARMA Globalpharma to have access to Sanofi’s expertise and technology By Qadeer Ahmad Siddiqui Dubai UAE: anofi [Euronext: SAN; NYSE: SNY] a global and diversified h e a l t h c a r e l e a d e r, a n n o u n c e d t h e commencement of the first phase of local generic production through Globalpharma at a special VIP ceremony today. The announcement follows the recent acquisition of a significant stake in Globalpharma by Sanofi from Dubai Investments PJSC [DI], the leading investment company listed

and will serve the needs of the industry in an effective way.”Khalid Bin Kalban, Managing Director and CEO of Dubai Investments, said, “We are excited about this integration of Globalpharma as a Sanofi company which will go a long way in building the company’s capabilities in the region. This divestment of shares with Sanofi is a major step forward in strengthening the company’s market leadership through a differentiated and specialtydriven generics portfolio,

DUBAI CUSTOMS JOINS HANDS WITH THE BEACH TO HOST TRAFFIC AWARENESS CAMPAIGN

By Qadeer Ahmad Siddiqui f o r f u n p h o t o Dubai UAE: opportunities.The effort on the Dubai Financial bringing together the strong reputation of Globalpharma s p a r t o f i t s e n c o u r a g e s v i s i t o r Market [DFM]. commitment to social participation for reiterating T h e c e r e m o n y w a s and the global expertise of responsibility, Dubai the risks of dangerous attended by a high rank Sanofi, and tailored to meet Customs has launched its driving and jeopardizing the delegation from Ministry of the needs and demands of third traffic awareness lives of others and their own. Health and Dubai Health the regional healthcare campai T h e Authority. Also attending industry. gn to campaign is was His Excellency Mr. With a strong local footprint, raise managed by Michel Miraillet, French Globalpharma will benefit awaren K h a l e d A l Ambassador to the UAE from the wide-ranging ess on M a l l a , and senior management Sanofi Generics portfolio t h e S o c i a l from both Sanofi and Dubai and pipeline as well as from the strong brand equity of importa Responsibili Investments. nce of ty Officer, Al In his comments, H.E. Dr Sanofi in the Middle East Amin Hussain Al Amiri, markets. s a f e Ansari. driving. Participation Assistant Undersecretary Globalpharma currently T H E : Open to the for Public Health Policy & manufactures and markets BEACH public with Licensing Sector at UAE pharmaceutical products in opposit n o p r i o r Ministry of Health, said: more than 14 countries “The healthcare landscape across the Middle East e JBR plays host to the three reservation in the UAE is fast evolving m a r k e t s a n d o t h e r day event.As part of the Timing: 5:00pm to 11:00pm campaign, seven limited Venue: The Piazza, THE and we are working closely neighboring countries and edition cars are on display BEACH, opposite Jumeirah w i t h p h a r m a c e u t i c a l produces a diverse range of companies to make UAE m e d i c i n e s i n c l u d i n g across the Piazza at THE Beach Residences the regional hub, which will antibiotics, analgesics/ BEACH conveying positively impact the supply, NSAIDs, anti-ulcerants, educational road safety distribution and pricing of r e s p i r a t o r y p r o d u c t s , messages. Between 5pm drugs. nutritional supplements, as and 11pm each day, Dubai T h e i n t e g r a t i o n o f well as medication for Customs officers answer Globalpharma as a Sanofi chronic conditions such as public enquires about the Company is a landmark cardiovascular disease and campaign. The event also milestone in the regional diabetes. invites the public to pose pharmaceutical landscape with the luxury cars to make By Qadeer Ahmad Siddiqui Dubainews UAE:uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg11) azad news uae.azad

HIS EXCELLENCY ANWAR GARGASH ATTENDS GRADUATION CEREMONY OF ARAB LEADERSHIP AND GOVERNMENT EXCELLENCE PROGRAM

15-21 November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg12

ABU DHABI TO SUPPORT INTERNATIONAL EFFORTS TO ADDRESS ENERGY AND WATER SECURITY, SUSTAINABLE DEVELOPMENT AND CLIMATE RISK Abu Dhabi Sustainability Week, January 17-24, is a private sector approach to tackling complex, interconnected sustainability challenges By Qadeer Ahmad Siddiqui Dubai UAE: b u D h a b i Sustainability Week 2015 (ADSW) will kick off a pivotal year in s u s t a i n a b l e development as world leaders prepare for the UN Climate Change Conference (COP 21) in Paris and work toward a u n i v e r s a l agreement on mitigating climate change. ADSW complements these global efforts by providing a platform that enables a private sector, bottom-up approach to a c c e l e r a t e commercially driven solutions that tackle interconnected resource and climate challenges.Hosted by Masdar, Abu Dhabi’s renewable energy company, ADSW 2015 addresses the complex inter-relationships between energy, water and food, and the importance of effective waste management strategies in supporting economic and social development. The urgency of these issues will be underscored by COP 21.ADSW is a platform that drives the private sector solutions required for the

advancement of s u s t a i n a b l e development and renewable energy adoption,” said H. E Dr. Sultan Ahmed Al Jaber, UAE minister of state and chairman of Masdar. “Our bottom-up approach recognizes th a t national governments alone cannot solve these

pressing issues. Increasingly, effective solutions are being driven by corporations and community leaders.One example of b o t t o m - u p , commercially driven solutions that have emerged from ADSW is Masdar’s desalination pilot project. Announced during ADSW 2013, the partnership united a cadre of companies in an effort to accelerate commercial-scale, renewable-energy powered desalination technology. If proven scalable, the technology could seriously address the

UAE’s long-term water security, as the country is experiencing robust economic growth, resulting in increasing demands.Water security is one of the most pressing issues around the world,” said HE Dr. Al Jaber. “But it’s particularly urgent within the Gulf region, w h e r e o u r c l i m a te presents us with limited natural options. Our desalination project is an excellent example of how industry stakeholders can align, forge s t r a t e g i c partnerships and develop bottom-up solutions.ADSW is a global platform,said HE Dr. Al Jaber,that unites key industry players from policy makers to corporate leaders to ignite actions that accelerate commercial opportunities to address energy and water security, waste and that promote s u s t a i n a b l e development.ADSW, which runs from January 17-24, is expected to attract more than 32,000 leaders from industry, academia and government to Abu Dhabi.

TADWEER LAUNCHES SCHOOL AWARENESS PROGRAM IN COLLABORATION WITH ABU DHABI EDUCATION COUNCIL To Honor Distinguished Schools during EcoWaste 2015 By Qadeer Ahmad Siddiqui Dubai UAE: n its efforts to support the Abu Dhabi Environmental Vision 2030, Tadweer (the Center of Waste Management - Abu Dhabi) has rolled out an e m i r a t e - w i d e awareness program targeting the students and teaching staff at primary, secondary and high schools in the emirate of Abu Dhabi.Organized in collaboration with the Abu Dhabi Education Council (ADEC), the program that runs over a two-month period aims to promote ecoawareness and educate students about the importance of waste reduction, reuse and recycling while instilling a civic sense and responsibility towards t h e c o m m u n i t y. Additionally, it will enable schools to meet the requirements of Sustainable Schools Initiative set by the Environment Agency A b u D h a b i (EAD).Tadweer will assess the level of implementation of environment standards in the participating schools in collaboration with Abu Dhabi Education Council. S c h o o l s t h a t demonstrate an outstanding level of eco-awareness will be honored at the prominent industry event EcoWaste 2015, scheduled to run from January 19 - 22 during the Abu Dhabi Sustainability Week.In the run up to the launch of the program, Tadweer conducted a series of workshops for school directors and coordinators in the cities of Abu Dhabi and Al Ain. The initiative offered an overview of the stages and methodology of the awareness program, as

well as the criteria of assessment that will be used to evaluate s c h o o l s o n sustainability ahead of EcoWaste 2015. The workshops were attended by 180 teachers and HSE

representatives from 98 schools in Abu Dhabi city, 140 teachers from 95 schools in the city of Al Ain, and 45 teachers from 30 schools in the western region.Eng. Hani Hossni, Strategy and Business Development Acting Executive Director, Tadweer, said: "At Tadweer we are always keen to develop and implement special awareness programs for school students in the emirate of Abu Dhabi. Students are the most impressionable a n d f o r m a n enthusiastic segment of the community. Our efforts are directed to involve this group in our activities as part of our aim to raise awareness on the importance of reducing the generation of waste.Our latest campaign drives home the importance of reusing products as well as segregating waste at source. The awareness program also highlights the role of education in instilling public health practices, and contributing to creating a sustainable environment in the emirate of Abu Dhabi on par with international e n v i r o n m e n t standards.Fatima Al Harmoudi, Public Awareness Officer, Ta d w e e r , s a i d :

By Qadeer Ahmad Siddiqui Dubai UAE: ohammed Bin Rashid School of Government (MBRSG), a research and teaching institution focusing on public policy in the Arab world, hosted a graduation ceremony for 26 outgoing participants of the Arab Leadership and Government Excellence Program (ALGEP).His Excellency Anwar Gargash, Minister of State for Foreign Affairs, Minister of State for Federal National Council Affairs and Chairman of the Board of Trustees of MBRSG,

"Through this program, we aim to effectively integrate the principles of waste management with classroom techniques and curricula to highlight the principles of waste segregation and the three R’s of the environment. Teachers have an important role to play in cultivating the awareness a m o n g students and we call upon them to proactively engage in this effort for ensuring the success of the program.Nada Al Khamis, Senior Public Awareness Officer at Ta d w e e r m a d e a presentation to outline the selection criteria and requirement of EcoAwareness Competition launched by Tadweer, calling upon teachers to encourage students to participate in the competition. Hayat Hasan Al Marzouqi, art education teacher at Al Assala Primary School, said:We commend Tadweer’s gesture to institute the award for schools in the domain of s u s t a i n a b i l i t y. T h e initiative is well timed award and reflects the UAE’s commitment to shape an eco-friendly world for the next generation.The Center of Waste Management (Tadweer) is tasked with the collection, m a i n t e n a n c e , transportation, and the processing of waste management services in a safe, efficient and economically-viable manner in Abu Dhabi. To achieve its goals, Tadweer implements integrated systems and sustainable models to the best international standards and in line with the Abu Dhabi Economic Vision 2030.

attended the ceremony a n d a w a r d e d certificates of completion to the graduates comprising managerial level executives from g o v e r n m e n t organizations across t h e A r a b world.Speaking at the graduation ceremony, His Excellency Anwar Gargash said that MBRSG offers an enriching platform to exchange knowledge and expertise among Arab countries with the aim of developing public sector services, building capacities and contributing to overall r e g i o n a l development.The graduation ceremony was preceded by a seminar on best practices in the UAE Government for ALGEP participants with leading officials from public sector establishments in the UAE. The interaction helped the outgoing graduates gain rich i n s i g h t s i n t o organizational excellence and best practices implemented within the respective entities.His Excellency Ahmed Bin Humaidan,

Director General of D u b a i S m a r t Government, provided an overview of Dubai g o v e r n m e n t ’s transformation from an

e-government to a ‘smart’ government through collaboration and cooperation among g o v e r n m e n t departments, as well as with the private sector and through citizen engagement. Ahmad Al Nuseirat, Coordinator General of the Dubai Government Excellence Program, discussed o n g o i n g e ff o r t s t o d e v e l o p t h e competencies and capabilities of all Dubai g o v e r n m e n t departments and employees. He briefed the audience on the initiatives of the excellence program, its curriculum and methodology, while highlighting the recognition received by t h e p r o g r a m internationally as the most effective in its class with regard to impact on government services. D r . Ya s a r J a r r a r , research fellow at MBRSG and member of the Global Agenda Council on the Future of Government, focused on the challenges facing governments in the 21st century. Rashid Al Leem, Chairman of Sharjah Electricity and Water Authority, was the guest of the ‘Success Story’ segment, and offered insights from his journey spanning more than 10 years in leading a number of high profile government institutions in the emirate of Sharjah. Dr. Ali Sebaa Al Marri, Executive President, MBRSG, said: “We were honored to host His Excellency Anwar Gargash and a group of distinguished

experts in public policy and benefit from their insights in leadership and government excellence. The UAE is keen to share experiences and knowledge relating to public sector excellence and performance, and MBRSG is p r o u d t o articulate this priority through conducting such programs on a c o n t i n u o u s basis.General Abdulrahman Almoqbel, General Department of Traffic in Saudi Arabia, and ALGEP participant, said:The Arab Leadership and Government Excellence Program has added considerable value in improving our knowledge of how the public sector works. The UAE government sector is highly reputed and the experience of meeting and learning from some of the sector’s strongest influencers has broadened my understanding. I am sure I can apply this learning within my department to achieve great results.”The program is delivered through lectures, case studies, practical exercises, workshops and field visits, in addition to thought sessions by prominent guest speakers from renowned UAE-based institutions and organizations.The Mohammed Bin Rashid School of Government is committed to promoting good governance through enhancing the region’s capacity for effective public policy. The school uses a four-pronged approach, which includes applied research in public policy and management, academic programs in public policy and administration, as well as executive education programs and knowledge forums for scholars and policy makers.

More space and better quality of life in cities: Audi introduces the “Urban Agenda” •Networked mobility in mega-cities will be a key market for Audi in the future. •Audi CEO Stadler announces Urban Future development partnerships with cities as Mexico City team wins Audi Urban Future Award •“Urban solutions will be a decisive business factor for us. If ‘Vorsprung durch Technik’ leads to a better experience of urban life for our customers, we will have achieved our goal of success that is sustainable in every way,” said Stadler. By Qadeer Ahmad Siddiqui Dubai UAE: udi CEO Rupert Stadler has announced that networked mobility technologies for the megacities of tomorrow will be a key market for Audi. At the presentation of the Audi Urban Future Award 2014 in Berlin, executive board chairman Stadler said: “If we succeed in decoding the DNA of mobility, the city will become predictable.” It would then be possible to avoid traffic congestion and to enhance the quality of life. Audi plans to grasp this “once-in-a-century opportunity” by using new technologies to improve the flow of information between cars and urban infrastructure. The car has to be seen once again as a desirable object of progress,” Stadler demanded. “To achieve this, we have to tear down the walls between infrastructure, public transportation and individual traffic. For example, traffic lights and cars will communicate with

each other in future – in Berlin one in three traffic lights is already compatible with this

referenced by Stadler. The winner of the 2014 award was announced, with Mexico City walking away

technology.The third Audi Urban Future Award ably demonstrated the efforts already being made to a c h i e v e th e k i n d o f “predictable city”

with the prize for delivering its “operating system for urban mobility”, a proposal which echoed Stadler’s Urban Agenda vision. At the winning solution’s heart is a data platform with which cities can design their transportation planning according to their needs and drivers can flexibly adapt their behavior to any given traffic situation. Mexico City’s competition team was headed by the renowned architect and city planner Jose Castillo.

MOHAMMED BIN RASHID SCHOOL OF GOVERNMENT LAUNCHES ARAB LEADERSHIP AND GOVERNMENT EXCELLENCE PROGRAM

By Qadeer Ahmad Siddiqu Dubai UAE: ohammed Bin Rashid School of Government (MBRSG), a research and teaching institution focusing on public policy in the Arab world, today launched the Arab SONY LAUNCHES TWO NEW HEADPHONES FOR BASS Leadership and Government Excellence LOVERS AND MUSIC CONNOISSEURS Program, aiming to •New Bluetooth® MDR-XB950BT Offers Greater Wireless prepare leaders to deal Freedom, Sleek Comfort, Unmistakable Bass Response with the multiple c h a l l e n g e s o f •Bass Booster in MDR-XB450BV adds Vibration to Music globalization and the high d e g r e e o f B y Q a d e e r A h m a d the driver unit and The around-ear cavity competitiveness among Siddiqui Dubai UAE: e a r d r u m , e n s u r i n g lets the outer ear keep institutions while honing ony Middle East tightly-focused direct its natural shape while leadership skills in the and Africa FZE reproduction of subgovernment sector across has announced bass sounds. For an a variety of disciplines and the launch of two new e v e n d e e p e r b a s e fields. The modules of the additions to its line-up of sound immersion, the program focus on headphones the MDR- Electro Bass Booster leadership styles and the XB950BT and MDR- function adds punch and essential skills needed to X B 4 5 0 B V. T h e n e w accentuates lows to create an effective h e a d p h o n e s a r e club-like levels. The leadership system. B e a t Strategic thinking and Response planning, comprehensive Control function a c h i e v e s delivering full-range improved sound directly to the b a s s eardrum.XB450BV sound with Extra Bass Headphones b e t t e r allows listeners to feel t r a n s i e n t the music. Sony has characteri i n t r o d u c e d a n e w stic sound listening concept and t h r o u g h has equipped the designed to appeal to increased port efficiency XB450BV with the Vib music lovers who through an enlarged air Bass Booster, which appreciate the true vent on the housing of adds vibration to the sound of bass and an headphones.The m u s i c w i t h o u t amplified listening powerful headphones diminishing the quality of experience.The new a r e m a d e t o a n vocal tracks to recreate Bluetooth MDRuncompromising design the sound and feel of a XB950BT offers that integrates high-end pulsing club.An acoustic strategy development, wireless freedom, material such as the study conducted in p u b l i c p o l i c y unmistakable bass comfortable, fitted metal collaboration with Sony d e v e l o p m e n t , response and nestled headband. The ear pads Music Entertainment p e r f o r m a n c e comfort to offer an of the MDR-XB950BT suggests that the rhythm m a n a g e m e n t a n d unforgettable audio are crafted using a new expression of bass institutional excellence experience.MDRergonomic ear pad with s o u n d ( e s p e c i a l l y a r e o t h e r e s s e n t i a l XB950BT connects via soft-designed cushions around 30~40Hz) plays c o m p o n e n t s o f t h e Bluetooth with NFC and that rest comfortably a significant role in curricula. Participants of allows listeners to enjoy around a wide range of today’s music scene. the inaugural year ’s music for up to 20 hours wearers’ head shapes. The lowest average program include 25 senior of run time, anytime and leaders at the level of frequency people can anywhere. The 40mm m i n i s t r i e s , hear is about 20Hz. driver unit is bigger in undersecretaries, Sony’s latest XB size and features a high directors and managers headphones, the XB950 magnetic density from government and the XB450 are neodymium magnet for institutions across Saudi c u r r e n t l y a v a i l a b l e effortless reproduction Arabia, Bahrain, Oman, across all Jumbo of the deepest sub-bass Egypt, Lebanon and the Electronics showrooms wobble. The Advanced UAE. Dr Ali Sebaa Al and select electronics Direct Vibe Structure Marri, Executive retailers in the UAE. seals space between President, MBRSG, said:

The UAE offers a unique model for government achievements in all fields the country’s model has been commended by many international reports and indices. The UAE is committed to supporting Arab countries by all means including transferring its know-how

and sharing successful experiences as and when needed.Al Marri added: “The UAE has a lot to offer to the Arab world. We possess efficient governance processes and systems, highly acclaimed public institutions and a wealth of expertise in government best practices. Given the significant challenges facing Arab leaders today, MBRSG seeks to empower them with the opportunity to build l e a d e r s h i p c a p a c i t y, enhance skills and acquire new ones to outline and execute strategies that will help drive their institutions forward and ultimately boost development processes in the Arab world.Aisha Al Shamsi, Executive Education Manager at MBRSG, said: “Excellence remains a key priority for government institutions in the UAE, and the country recently ranked first in government efficiency globally according to the World Competitiveness Report issued by Switzerland’s IMD Institute. The Arab

Leadership and Government Excellence program enriches participants’ knowledge, and enhances their practical skills and capabilities.Hana Ateeq Al Kash, Arab Leaders P r o g r a m M a n a g e r, MBRSG said: “The program brings together participants from a variety of backgrounds and practices to interact and benefit from each other and from the successful Emirati model of Government. The Modules of this open enrollment program offer our participants the opportunity to develop and grow through lectures, case studies, practical exercises, workshops and field visits, in addition to thought sessions delivered by prominent guest speakers from renowned UAE-

based institutes and organizations.The Mohammed Bin Rashid School of Government is committed to promoting good governance through enhancing the region’s capacity for effective public policy. The school uses a four-pronged approach, which includes applied research in public policy and management, academic programs in public policy and administration, executive education programs and knowledge forums for scholars and policy makers.

azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg12)

DUBAI SILICON OASIS LAUNCHES TECHTERMS APP •App Articulates Integrated Hi-Tech Park’s Commitment to Islamic Economy Initiative •Available for free on Android and iOS Platforms

15-21 November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg13

UNION CO-OP DONATES AED3 MILLION TO FAMILY VILLAGE PROJECT •Donation Reflects Co-op’s Commitment to Supporting Social Development Projects in the UAE •Covers Costs of Building, Equipping Villa at Family Village By Qadeer Ahmad Siddiqui Dubai UAE: n i o n C o operative Society (Union Co-op), one of the largest consumer cooperative societies in Dubai, has donated a sum of AED3 million to cover the costs of constructing and equipping a complete villa in the Family Village project, the first waqf village in Dubai and a pioneering initiative of Awqaf and Minors Affairs Foundation (AMAF). The donation is a part of Union Co-op’s mandate to give back to the community and support charitable initiatives in the UAE.

said: “I applaud AMAF’s efforts to care for the society’s underprivileged sections, particularly orphans who have no one to turn to. At Union Co-op, we believe serving society is a part of our corporate social responsibility. We are

the Family Village project, its generous donation, and consistent support to charitable projects that help improve the lives of the general public. This contribution will be allocated to cover the costs of a villa that will

By Qadeer Ahmad Siddiqui Dubai UAE: ubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis, the integrated free z o n e technology park, today announced the launch o f t h e n e w l y developed TechTerms application . Focusing on digital Arabic content, the Te c h Te r m s a p p i s DSOA’s first product offering as part of its commitment to Islamic economy initiative. Developed by DSOA, the app is available in both Arabic and English for free download on IOS and Android devices. The application acts like a search engine for technical words and a technology dictionary. In its first phase, the app is downloadable, whereby users can search for technical words even when offline. In phase two, the app will be made i n t e r a c ti v e , a l l o w i n g users to submit new t e r m s f o r D S O A’ s approval and inclusion in the application. Shahla Ahmed Abdul Razak, Deputy CEO Dubai Silicon Oasis Authority, said: “We are confident the TechTerms app will add significant value to the Islamic economy initiative. This user-friendly app will prove handy to anyone looking for the meaning and explanation of technical terms or jargons. DSOA is committed to supporting

creative and innovative youth-driven projects in the fields of Arabic and d i g i t a l c o n t e n t . We encourage all individuals to benefit from the support and incubational

environment at Dubai T e c h n o l o g y Entrepreneurship Centre by presenting an innovative idea that

UAE MINISTER OF ECONOMY OPENS MEGA-TRADE EVENT H.E. Sultan bin Saeed Al Mansouri, UAE Ministry of Economy, opens Global Trade Development Week 2014, an unprecedented gathering of business and government leaders from over 90 countries. By Qadeer Ahmad Siddiqui Dubai UAE: alling for action to facilitate the g r o w t h o f international trade across all borders, UAE Minister of Economy, H.E. Sultan bin Saeed Al Mansoori, today opened Global Tr a d e D e v e l o p m e n t Week at Jumeirah E m i r a t e s To w e r s i n Dubai. The three-day event brings together 600 influential business and government leaders from over 90 countries to discuss how to tackle today's most challenging trade and development issues. H.E. Al Mansouri s a i d , G l o b a l Tr a d e Development Week has grown to be a major international forum committed to increasing knowledge, capabilities and dialogue between government and private sector trade leaders. We here in the UAE are proud to have been part of the growth of this c o m m e n d a b l e event.Speaking on the potential of the global trading system, the Minister called for the removal of barriers to trade. H.E. Al Mansouri said, “We all agree that trade is a vital engine of economic growth that creates quality jobs. However we need to remove barriers to trade that hamper economic growth, whilst at the same time facilitate trade at borders, which needs both domestic reform and international cooperation

and the world is looking forward to move ahead in the implementation of the new Trade Facilitation Agreement in WTO”. The opening session included keynote speeches from H.E. Hani Al Hamli,

Secretary-General of Dubai Economic Council, Eng. Hani Salem Sonbol, Deputy CEO of the International Islamic Trade Finance Corporation and Dr Nadir Mohammed, Country Director, GCC Countries, World Bank. Global Trade Development Week features an outstanding line up of over 120 speakers. The event opened with a Ministers and Trade Leaders VIP plenary, followed by four concurrent summits that cover ‘Global Free Trade and Special Economic Zones’, ‘Trade Finance and Industrial Development’, ‘Corporate Real Estate Leaders’ and ‘Global Customs and Trade Facilitation’. The event runs until 29 October and features an exhibition alongside.

SHARJAH GOVERNMENT COMMUNICATION AWARD 2014 EXTENDS SUBMISSION DEADLINE TO NOVEMBER 16 Workshop Provides Participants with Insight into Award Submissions By Qadeer Ahmad Siddiqui Dubai UAE: harjah Media Centre has extended the submission deadline for the 2014 Sharjah G o v e r n m e n t Communication Award to November 16, 2014.The extension of deadline will allow a greater number of federal a n d local govern m e n t entities t o submit their entries for the award that has been restructured to include new categories for the 2014 edition. Sharjah Media Centre

on how to submit entries in conformance with the award categories and criteria. The initiative, which reiterated the Sharjah Government Communication Award’s commitment to ensuring transparency in the evaluation process, additionally offered an overview of the judging mechani sm that s u c h global awards mandate . Osama Samra, Director o f Sharjah Media Centre, said:We are impressed with the number of submissions we have received to date for the 2 0 1 4 S h a r j a h G o v e r n m e n t Communication Award. However, we have a number of potential participants requesting for additional time to complete the application procedures and seeking permission to run for more than one category. We are confident that our decision to extend the deadline will attract a higher number of submissions and make the awards even more competitive.The Sharjah G o v e r n m e n t Communication Award welcomes submissions from government communication departments, officials and students in the UAE.

supports Arabic and digital content”. DSOA’s also hosted a workshop initiative to launch the for stakeholders in Te c h Te r m s a p p g o v e r n m e n t articulates its communication in Dubai commitment to government entities, in supporting Dubai's cooperation with the ‘Capital of Islamic Mohammed bin Rashid Economy’ initiative that School of Government, to was launched by His brief them on the Highness Sheikh modalities of applying for Mohammed Bin Rashid Al an international award. Maktoum, Vice-President H e l d a t t h e and Prime Minister of the Intercontinental Dubai UAE and Ruler of Dubai in Festival City on October October 2013.A wholly30, the expert led session owned entity of the HIGH OCTANE INFINITI F1™ informed the participants government of Dubai, SHOWRUN TO OPEN DUBAI MOTOR DSO operates as a free AL MANSOURI, BELARUS FOREIGN FESTIVAL zone technology park for MINISTER DISCUSS WAYS TO STEP-UP large enterprises, ECONOMIC AND TRADE RELATIONS B y Q a d e e r A h m a d p e r f e c t p l a t f o r m t o medium and small showcase their business companies looking to set Siddiqui Dubai UAE: B y Q a d e e r A h m a d UAE an ideal market for nfiniti has the honour innovation and also up their offices in Dubai. Siddiqui Duibai UAE: Belarusian investments to stage the opening reach out to their target is Excellency and industries.The event of the 2014 audiences from the Sultan Bin Saeed Minister is set to lead a ALILA JABAL AKHDAR WINS THE Dubai Motor Festival motoring capital of the A l M a n s o u r i , high level economic and GREEN LANDSCAPE AWARD when it presents the region. As the opening Minister of Economy, met t r a d e d e l e g a t i o n t o Infiniti F1™ Showrun at act, we are confident that The resort was awarded this with Vladimir Makey, Belarus in December 4:30pm on 19 November. the Infiniti F1™ Showrun MINISTRY OF ECONOMY SUCCEEDS IN CONCLUDING Belarus Foreign Minister, seeking to boost relations prestigious honour during the Oman Crowds at SkyDive will set the correct tone INDIA’S SAFEGUARD INVESTIGATION INTO UAE to explore and explore Dubai will be treated to and tempo and give the w a y s t o available Green Awards and Summit ALUMINUM INGOT EXPORTS TO INDIA the unique sight of the second edition of the strengthen investment 560-horsepower Infiniti f e s t i v a l a f l y i n g bilateral a n d B y Q a d e e r A h m a d measures are in place to Q50 Eau Rouge relations cooperation Siddiqui Dubai UAE: appropriately manage concept and the By Qadeer Ahmad m e a s u r e s . T h e between the opportunitie enter of Waste waste collection.This Infiniti Red Bull Siddiqui Dubai UAE: Ministry’s proactive two friendly s. On his Management Abu year, we increased the Racing 2011 FIA he UAE Ministry efforts helped bring the countries in part, the Dhabi (Tadweer) n u m b e r o f w a s t e W o r l d of Economy has investigation to a close the areas of Belarusian has completed its post- transportation vehicles C h a m p i o n s h i p announced that without any safeguard e c o n o m y, minister Eid cleanup of slaughter and extended daily work w i n n i n g R B 7 its intensive efforts duty imposed by the t r a d e a n d commended the UAE’s house waste in the hours to cope with the r a c e c a r h a v e r e s u l t e d i n Indian government. Al investment.During the achievements and the emirate of Abu Dhabi, i n c r e a s i n g v i s i t o r d e m o n s t r a t i n g concluding the Indian Shamsi added that meeting held at the important position it holds collecting a total of 799.5 numbers and related their awesome authorities’ safeguard d u r i n g 2 0 1 4 t h e Ministry’s office in Dubai, on the international demand.Tadw prowess live on investigation into the ministry was able to the two sides discussed e c o n o m i c s c e n e . e e r a l s o UAE’s aluminum ingot bring to end similar the streets of start”.Juergen Schmitz, prospects for stepping up Expressing his country’s leveraged the Dubai. These ultimate exports to India without investigations. In April M a n a g i n g D i r e c t o r, cooperation between the k e e n n e s s t o b u i l d Eid period to performance cars will be the imposition of any 2014, the Taiwanese Infiniti Middle East, said: business communities in s t r a t e g i c e c o n o m i c reinforce our driven by two of the best safeguard duty or authorities ended a “Infiniti F1™ Showrun the two countries. His relations with the UAE, a w a r e n e s s drivers in the world: compensation fees. His s a f e g u a r d d u t y exemplifies the passion Excellency Al Mansouri Minister Makey offered an campaigns on Infiniti Red Bull Racing’s Excellency Abdullah investigation into high and energy to face the for performance which o f f e r e d t h e v i s i t i n g overview of Belarus’ p e s t s a n d quadruple FIA Drivers’ Sultan Al Shamsi, density polyethylene increasing number of we are committed to minister a brief on the economic reforms and rodents. Our Formula One World A s s i s t a n t (HDPE) imports from investigations, antis h a r i n g w i t h o u r advances in the UAE that new opportunities p r i o r i t y t o Champion, Sebastian Undersecretary for the UAE. During July dumping fees, support customers and like- economy, highlighting its that this had opened up e n s u r e t h e Industry in the Ministry 2014, the Ministry of and prevention that Vettel, and this season’s minded enthusiasts. open policies, strategic for friendly countries such c a r e f u l standout debutant, of Economy, said that Industry and Trade in target and include the Bringing both the Infiniti location and position as a the UAE. He welcomed Al treatment of Indian government E g y p t e n d e d a n country’s exports of tons from October 2 - 6. Red Bull Racing Formula global re-export hub. He Mansouri to Belarus i n i t i a t e d i t s i n v e s t i g a t i o n i n t o m a n y i n d u s t r i a l T h e v o l u m e o f waste in accordance with One showcar and the pointed out that the saying the delegation’s s t r i n g e n t s a f e t y investigation on 7 April, P o l y e t h y l e n e products, all of which slaughterhouse waste Infiniti Q50 Eau Rouge to e n a b l i n g i n c e n t i v e s visit will cement the 2014 into imports of terephthalate (PET) are considered to be collected in the Abu guidelines articulates our the streets of Dubai will provided to investors bilateral relationship ‘not alloyed ingots of from the UAE. He i n c o r r e c t a n d D h a b i c i t y be a unique and exciting such as zero taxation and shared by the two friendly unwrought aluminum’. confirmed that the fabrications intended at totaled 475.5 event.”We are honoured s t a t e - o f - t h e - a r t countries. The investigation was ministry under the limiting the growth and tons, with a that Infiniti F1™ Showrun infrastructure make the launched due to Indian direct supervision and high prevalence of further 147.2 will open the Dubai Motor aluminum producers’ d i r e c t i v e s o f H i s t h e s e h i g h - q u a l i t y tons in Al Ain Festival event which has V-KOOL® KUWAIT LAUNCHES A NEW claims of sustaining Excellency Sultan Al products in the global and 112.8 in been made possible by COMBO OFFER FOR CAR WINDOW great damages due to Mansouri, Minister of markets.Al Shamsi the emirate’s the exemplary the increased imports Economy, continues to s t r e s s e d o n t h e W e s t e r n FILM, PAINT PROTECTION FILM AND D a n i e l partnership forged by of cheap aluminum step-up its efforts in ministry continuous r e g i o n . Ricciardo.Commenting Dubai Festivals and CAR INTERIOR DETAILING ingots.Upon the d u m p i n g a n d e a g e r n e s s t o S p e c i f i c e t a i l on the Infiniti F1™ R VOUCHERS announcement of the safeguards cases that participate actively in m e a s u r e s Showrun, Jin Chwen E s t a b l i s h m e n t . ” T h e i n v e s t i g a t i o n , t h e target exports from the a l l i n v e s t i g a t i o n s w e r e a l s o Ong, Director, Dubai Infiniti F1™ Showrun By Qadeer Ahmad Siddiqui Dubai UAE: Ministry of Economy U A E . A l S h a m s i r e l a t e d t o a n y - t a k e n t o efforts to deliver world Motor Festival, Dubai roars into life when the -KOOL® Kuwait, the leading provider of held meetings with s t r e s s e d o n t h e dumping, support and r e m o v e 6 4 t o n s o f class integrated waste automotive window tinting films is now offering Festivals and Retail RB7 fires up and the E m i r a t e s G l o b a l ministry’s keenness to prevention, and its slaughter remnants in management practices in its customers a combo offer of car window film, Establishment (DFRE), drivers’ parade begins. Aluminum (Dubal & promote the export of constant efforts on n o n - d e s i g n a t e d A b u D h a b i . Ta d w e e r s a i d : D u b a i M o t o r Fo r th e n e xt h o u r, paint protection film and two car interior detailing E m a l ) , t h e o n l y the UAE’s indigenous refuting the allegations areas.Mubarak Al Amri, recently won the Middle Festival has become a petrolheads will be vouchers worth KD100 for KD200 only for a limited producer of aluminum products in regional of foreign factories that D i r e c t o r o f W a s t e E a s t M u n i c i p a l i t i e s special season that treated to a gala display period. The offer is valid till 26th November 2014. It is ingots in the UAE.The and global markets l o d g e c o m p l a i n t s Collection Projects at Excellence Award 2014 p r o v i d e s f a m i l i e s , of raw horsepower, available in V-KOOL® Kuwait (AUTO1) outlets; in a n t i - d u m p i n g w h i l e a d d r e s s i n g against the country’s Tadweer (Center of for promoting excellent enthusiasts, dealers and extraordinary driver skill Canada Dry Street, Shuwaikh (24824213) and Al department in the challenges such as the exports, in addition to Waste Management – leadership practices automotive brands the and the opportunity to get Ahmadi Industry Area, Street 201, behind KNPC, Ministry provided a a n t i - d u m p i n g providing all proofs and Abu Dhabi) said: “During t h r o u g h l e v e r a g i n g opportunity to come up close to some of the opposite Al Sayer Showroom (23981450). We are number of technical investigations in certain evidence that backs the the Eid holiday period, cutting-edge technology. together under one biggest stars in Formula thrilled to offer our car care range of products to all our and legal memoranda countries that target state’s position, and Ta d w e e r a n n u a l l y The prestigious award umbrella in a happening One. Held under the customers. And we encourage every vehicle owner to a n d s u p p o r t i n g some of the nation’s s u p p o r t i n g t h e increases efforts to recognizes Tadweer’s city like Dubai. We p a t r o n a g e o f H i s avail this offer simply because it helps to protect and evidence to prove the exports and products. concerned factories ensure all necessary o u t s t a n d i n g w e l c o m e t h e H i g h n e s s S h e i k h improve their vehicle esthetics and maintain the claims do not adhere to He pointed out that w i t h t h e s e achievement participation of world- Hamdan Bin Mohammed residual value. We will always strive to bring the best legal requirements m o s t o f t h e s e i n v e s t i g a t i o n s , b y s in facilitating class brands of the bin Rashid Al Maktoum, emerging global car care trends to our customers at required by the World i n v e s t i g a t i o n s a r e a n s w e r i n g the seamless caliber of Infiniti, and its Crown Prince of Dubai, competitive prices.said Mr. Edwin Joseph, General Trade Organization unjustified and have no q u e s t i o n n a i r e s , migration of various events and the second edition of the Manager of V-KOOL Kuwait.V-KOOL® is the first of its A g r e e m e n t o n legal grounds, and only providing all necessary conventional activities is a true festival featuring a kind in the material science arena as it enables S a f e g u a r d s . T h e aim to obstruct access clarifications and data government manifestation of the core n u m b e r o f e x c i t i n g maximum amount of daylight transmittance (73%) d e p a r t m e n t ’ s to the UAE’s high- r e q u e s t e d b y t h e services to an strategy of this citywide events and experiences, while selectively cutting off 94% of infra-red (heat document showed that quality and competitive foreign investigating e l e c t r o n i c initiative to provide will take place from 19th source) and 99% of ultra-violet rays. V-KOOL® Indian manufacturers’ products.Al Shamsi authorities, throughout a n d s m a r t motoring entertainment N o v e m b e r t o 6 t h technology has been incorporated by the top complaints do not fulfill also indicated that the the various stages of platform. to families, as well as December under the international car manufacturers, such as BMW, the legal requirements ministry is currently s u c h t y p e s o f o f f e r i n g r e n o w n e d t h e m e “ P a s s i o n o n Mercedes, Audi and Toyota among the others as their to call for safeguard employing all its efforts investigations. chosen automotive interior cooling solution. brands and dealers the Wheels”. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg13) A cheque for the total amount of the donation was received from Union Co-op’s Mr Suhail Al Bastaki, on behalf of the Union Coop’s General Director, during his visit to AMAF’s headquarters. He was welcomed by His Excellency Tayeb Al Rais, Secretary General of AMAF, Ahmad Abu Shehab, D i r e c t o r o f Wa q f Development, and Mohammad Alkamzari, Head of Public Relations and Marketing at AMAF. Commenting on the Family Village project, Suhail Al Bastaki, M e d i a & Communication Department Manager, Union-Coop Dubai,

honored to support AMAF’s unique charitable initiative in Dubai, and we believe that all organizations private and public sector-should contribute proactively to advancing society through enabling c o m m u n i t y members,where needed and whenever possible. His Excellency Tayeb Al Rais, Secretary General of AMAF, said:At AMAF we work with various public and private institutions and organizations to enhance and expand the waqf tradition and take care of minors as per sharia principles. We thank the Union Co-op for its interest in

carry the Union Co-op’s n a m e a s a n acknowledgement of our profound appreciation. We invite other organizations and companies to join hands with us to help advance this landmark project and similar A M A F initiatives.AMAF’s collaboration with the Union Co-op will not be limited to this donation. The Union Co-op will also promote the Family Village and spread awareness for its humanitarian initiatives throughout its centers in Dubai,” Al Rais added.

RETAIL REGISTRATION OPENS FOR DUBAI SHOPPING FESTIVAL 2015 Thousands of outlets expected to participate in milestone 20th edition of one of the world’s popular retail festivals

15-21 November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg14

SAUDI BINLADIN GROUP DONATES AED3 MILLION TO AMAF’S FAMILY VILLAGE PROJECT Donation to Cover Cost of Building and Equipping one Villa within Humanitarian Project By Qadeer Ahmad Siddiqui Dubai UAE: wqaf and Minors Affairs Foundation (AMAF) has received an AED3 million donation from the Saudi Binladen Group to cover the cost of constructing and equipping a complete villa in its Family Village project. The project is the first waqf village in Dubai and one of AMAF’s pioneering initiatives that support t h e h u m a n development strategy o f t h e D u b a i Government. A cheque for the total amount of the donation was handed over to His Excellency Tayeb Al Rais, Secretary General of AMAF, during his visit to the Saudi Binladen group’s headquarters in Dubai. Al Rais was welcomed by His Excellency Abu Bakr Salem Al Hamed, Board Member and Executive Director General of the Group. A l R a i s w a s accompanied by Ahmad Abu Shehab, D i r e c t o r o f Wa q f Development, and Mohammad Alkamzari, Head of Public Relations and Marketing at AMAF. His

Excellency Abu Bakr Salem Al Hamed, Board Member and Executive Director General at the Saudi Binladen Group, said:We applaud the Family Village project for its humane and progressive goals and

are honored to support its mandate of welcoming orphans and providing them with a proper home that offers optimum healthcare and education. Our donations to the waqf projects come as part of our commitment to supporting human and s u s t a i n a b l e development in countries that i m p l e m e n t d e v e l o p m e n t p r o j e c t s . H i s Excellency Tayeb Al Rais, Secretary General of AMAF, said:The Saudi Binladen Group has a long history of building iconic projects and developi n g h u m a n

capabilities. We highly appreciate this generous donation that symbolizes the excellent relations between the GCC countries. We hope that such exemplary efforts will send the right message to national and regional companies within the UAE to support and help develop charitable initiatives for the benefit of t h e underprivilege d.The launch of the Family Village project in 2012 was part of the humanitarian vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The initiative is in line with the Dubai Government’s strategy f o r h u m a n development. The project improves minors’ living conditions and takes care of their education and health. AMAF is honored to be entrusted with managing this o u t s t a n d i n g initiative,he added.

DWC WELCOMES IHG’S TWO NEW AIRPORT HOTELS Holiday Inn Dubai World Central and Staybridge Suites Dubai World Central Strategically Located Next to New Al Maktoum International Airport

By Qadeer Ahmad Siddiqui Dubai UAE: he registration process for running retail promotions during the landmark 20th edition of Dubai Shopping Festival began on 9 November with the organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) expecting thousands of retail outlets to participate in the 32-day shopping extravaganza from 1 January to 1 February, 2015.The retail registration for DSF 2015 will continue until 29 January 2015. The registration centres are located at the Department of E c o n o m i c Development’s offices at Business Village, Block A, and its branch at The Dubai Mall, and will be open daily, Sunday to Thursday from 7.30am to 1.30pm.As a global attraction that attracts on an average 4.4 million visitors every year with a total spending of AED 15 billion.Retailers can select from a variety of

promotions such as Sales, Part Sales, DSF Discounts and DSF Offers, and categories including Single outlet with single brand, single outlet with multiple brands,Group of companies, Kiosks and Stands, Advertising by p a p e r / l e a f l e t / f l y e r, Online advertising per brand, Raffles, Exhibitions, Media H o u s e , a n d Restaurant/Fast Food. T o celebr ate the 20th edition o f D S F, t h e organi s e r s have introdu c e d special catego r i e s includi ng an Openi n g Weeke n d Special from 1-3 January, DSF 20th Edition Special and DSF Raffles and Scratch &

Win promotions.Those registering as Retail Sponsors can run their promotions from 1 December 2014 to 1 February 2015 while those registering as R e t a i l Participants will be entitled to run promotions from 1 January to 1 February 2015. S a e e d Mohammad Mesam Al Falasi, D i r e c t o r , Strategic Alliance Division, (DFRE) said: “Every year, d u r i n g D S F, Dubai’s business community runs e x c i t i n g promotions that not only energise the retail sector but also make shopping in Dubai during this world famous festival a

rewarding experience. The variety of promotions will offer retailers the opportunity to boost sales during DSF and provide an incentive for residents and visitors to visit Dubai during this peak season for shopping that will further enhance Dubai’s position as a year-round family tourism destination”.As part of on-going efforts to elevate the standards of shopping, to offer visitors a memorable experience and above all uphold the hardearned reputation of Dubai as a destination for quality shopping, exhaustive random checks will be conducted in line with consumer protection laws by ensuring that participating outlets are actually delivering on their promised offers and offering quality goods and services.

PICK A PREFECT CHRISTMAS GIFT BOX FROM DAISO By Qadeer Ahmad Siddiqui Dubai UAE: s Christmas is just around the corner, add the perfect finishing touch to your presents with

•Sharjah- Safeer mall •Abu Dhabi- Madinat Zayed Gold Center, Al Wahda Mall, Mushrif Mall •Ajman- The Factory

Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah,

Daiso’s extensive range of gift boxes and

pick your best buy. Available in various styles and colors, each box is for AED 7.

Fujairah or Al Ain to find your best buy. •Dubai - Dubai Mall, Lamcy Plaza, Arabian Center, Oasis Mall,

Mart •Ras Al Khaimah- Al Nakheel Area •Fujairah- Hamad Mohd. Bin Mattar Road

MAJID AL FUTTAIM RETAIL LAUNCHES “CARREFOUR CITY – THE NEIGHBOURING STORE” IN THE UAE Carrefour by Majid Al Futtaim Retail brings in a new concept of daily shopping By Qadeer Ahmad Siddiqui Dubai UAE: ajid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, today announced the launch of Carrefour City The Neighboring Store: a smaller sized, neighborhood store designed to offer easy access to daily shopping.Carrefour City brings the best loved aspects of Carrefour to a convenient corner store concept easily accessible to customers around the city. With up to 4,000 products on the shelves for daily and weekly shopping needs and a broad range of fresh food, ready to eat meals and snacks, Carrefour City offers a quick and easy shopping experience. In an area between 100 to 400 Sq. metres, customers will find a variety of fresh fruits and vegetables, bread and dairy products, a large selection of snacks for lunch as well as the Carrefour private label

products.The Carrefour City model, a best practice started in France, is developed to answer to the daily shopping needs of the residential & business communities with a focus on fresh food, beverages, groceries and dairy products” commented Franck Rouquet, Vice President Majid Al Futtaim Carrefour Market UAE, Qatar, Oman, K u w a i t , Bahrain.Committed to enhancing customer shopping experience, Carrefour City staff is highly trained to assist and advice customers ensuring the highest customer satisfaction. In store customers will find bill payment services; mobile recharge and nol cards as well as registration and redemption to the same great loyalty Carrefour MyCLUB rewards, available in all Carrefour stores in the UAE.The first Carrefour City will open in November 2014 in collaboration with RTA Metro, with a plan to expand nationwide.

EXPERIENCED PROFESSIONAL FROM THE HOSPITALITY INDUSTRY, BUÐRA BERBEROÐLU HAS BEEN APPOINTED AS NEW CEO OF THE FIRST GLOBAL HOTEL BRAND OF TURKEY, RIXOS HOTELS Celebrating its 15th anniversary Rixos Hotels will proceed with the highly experienced tourism professional Bugra Berberoglu who had been on duty at Kempinski Hotels as senior executive for the last 10 years By Qadeer Ahmad Siddiqui Dubai UAE: senior fellow, who is noteworthy for his success abroad, h a s b e e n appointed as the Chief Executive Officer of Rixos Hotels which continues its growth in Europe, Asia and Africa. After serving a s t h e S e n i o r Vi c e President Operations for Kempinski’s India, Middle East and Africa region with over 20 hotels, Buðra Berberoðlu will lead Rixos Hotels through its expansion. According to the written statement made by Rixos Hotels, Buðra Berberoðlu will lead Rixos Hotels, representing Turkish hospitality in several geographies, through its accelerated growth and expansion in various countries worldwide. Adept at operations, strategic planning and people management Mr. Berberoðlu will drive Rixos to unprecedented heights.

By Qadeer Ahmad be from overseas, as and excellent returns Siddiqui Dubai UAE: well as the 200 million on our IHG-branded n t e r C o n t i n e n t a l passengers expected hotels such as Crowne Hotels Group (IHG) annually at Al Maktoum Plaza Dubai Deira and today announced International Airport, the four Holiday Inn t h e s i g n i n g o f a we are proud to be able Express hotels. We are franchise agreement to offer our future p l e a s e d t o b e a c c e s s o r i e s . T h e s e w i t h A b j a r H o t e l s hospitality partners the e x t e n d i n g o u r colorful, elegant boxes International for a new n e c e s s a r y partnership with IHG to are ideal for adding a 450-room Holiday Inn i n f r a s t r u c t u r e a n d bring two new world- personal and stylish Dubai World Central facilities needed to class properties to one flourish to any homeMeena BAzaar, Reef •Al Ain- Khaleefa Street, a n d 2 5 0 - r o o m remain at the forefront of the most exciting wrapped present. So, Store Location: Mall, Mirdiff Center, Uni Bawadi Mall, Al Foah S t a y b r i d g e S u i t e s of this growth.Pascal upcoming business make sure this festive Spread across UAE, season you visit your Daiso store could be Co-op, Al barsha, Ibn Mall Dubai World Central. nearest Daiso store to easily found in; Dubai, Batutta Mall The two hotels will be located in Dubai World EL BEIT SHOW HOSTS THE MEDIA ON A BEHIND-THE-SCENES TOUR Central, on the main approach to the Al Maktoum International B y Q a d e e r A h m a d technological settings is part of the strategic of El Beit which was Airport, three minutes Siddiqui Dubai UAE: and additions to the vision of HH Sheikh organized to showcase SHANGRI-LA HOTEL, QARYAT AL away from the current g r o u p o f second season. These Hamdan bin Mohammed cultural, educational and BERI, ABU DHABI terminal.Holiday Inn journalists have additions include poet bin Rashid Al Maktoum, poetic initiatives that are RECEIVES THREE AWARDS AT TIME Dubai World Central been taken on a Hamad Al Khrousi, the Crown Prince of Dubai, rooted in our heritage. will feature an all-day b a c k s t a g e t o u r o f host of the ‘Nabd Al to promote the rich This plays a vital role in OUT ABU DHABI RESTAURANT dining restaurant, a Hamdan bin Mohammed building bridges of AWARDS 2014 speciality restaurant, Heritage Centre at communication between bar and meeting space. B y Q a d e e r A h m a d Abu Dhabi Restaurant Studio City in Dubai, to the nation's past and its This will be the fifth Siddiqui Dubai UAE: Awards, said General enlighten them on the present. It also attracts Holiday Inn property to G a u v i n , C h i e f districts in Dubai.Abjar competition launched by hangri-La Hotel, Manager Thomas Guss. young people and O p e r a t i n g O ff i c e r, Hotels International, open in the UAE, Qaryat Al Beri, Abu “We would like to thank the centre, based on the motivates them to offering travellers to the India, Middle East & the hospitality arm of directives of HH Sheikh D h a b i w a s our guests for making us explore their cultural city an inviting, familiar A f r i c a , I H G , s a i d : the Almulla Group, Hamdan bin Mohammed successful once again at their first choice for dining heritage, embracing their environment where “Dubai is a key growth currently has five IHG bin Rashid Al Maktoum, the Time Out Abu Dhabi destination.Shangri-La natural role in city for us in the Middle p r o p e r t i e s i n i t s they can relax and Restaurant Awards 2014 Hotel, Qaryat Al Beri, Abu Crown Prince of Dubai. perpetuating the poetic e n j o y East and with the portfolio across two The first episode of the held on 4 November Dhabi Receives Three heritage of the UAE.”It is themselves.Located development of new b r a n d s i n D u b a i : show’s second season 2 0 1 4 , Awards at worth noting that the adjacent to the new infrastructure we see Crowne Plaza Dubai will be aired on Sama receiving Time Out second season of El Beit Holiday Inn hotel, greater opportunities Deira, Holiday Inn Dubai TV on Monday and t h r e e A b u has undergone many S t a y b r i d g e S u i t e s for us to build our E x p r e s s D u b a i - is produced by Hamdan accolades D h a b i steps of preparation Dubai World Central brands' presence here. Internet City, Holiday bin Mohammed Heritage for its two Awards based on a careful study w i l l b e t h e f i r s t Dubai World Central is Inn Express Dubai Centre. Journalists were Soura’. In addition, each cultural heritage of the of all episodes in the first restaurant 2014. franchised property set to become a major Jumeirah, Holiday Inn i n t r o d u c e d t o t h e episode will host a UAE and the region, season, in order to make s, Bord H o n g under the brand in the commercial hub with Express Dubai Safa program’s organizers renowned poet who has b r i d g i n g t h e g a p Eau and K o n g left their imprint and between the past and the Middle East. The suites immense potential for Park and Holiday Inn Pearls & b a s e d enriched Nabati poetry. present through a poetry w i l l f e a t u r e f u l l y - us to cater to the rise in Express Dubai Airport. Caviar.Bor ShangriThe second season of gateway. El Beit will build equipped kitchens, business and leisure The Staybridge Suites d Eau, the La Hotels travel, and we are very brand launched in 1998 the show will have a new on a strong foundation of entertainment and hotel’s French fine dining and Resorts currently presenter, Emirati poet success from its first c o m m u n i c a t i o n s pleased to be working and the first Staybridge restaurant, won as “Best owns and/or manages Ahmad AlBadwawi. season, stimulating facilities, and separate w i t h A b j a r H o t e l s Suites in the Middle Romantic” award, and a more than 85 hotels J o u r n a l i s t s a l s o interest in Nabati poetry working areas with free International to develop East opened in Cairo in second award “Highly under the Shangri-La the new Staybridge 2008 and in Abu Dhabi witnessed the finishing a n d r e i n f o r c i n g i t s Wi-Fi. Guests staying Commended” in the Best b r a n d w i t h a r o o m t o u c h e s b e f o r e t h e importance in the lives of at Staybridge Suites Suites Dubai World in 2009. IHG currently Contemporary European i n v e n t o r y o f o v e r launch of the program on people across the UAE Dubai World Central Central and Holiday Inn has three hotels across c a t e g o r y. P e a r l s a n d 36,000.Shangri-La hotels Monday, 10 November at and the region. This can also enjoy the food Dubai World Central. the Middle East, with Caviar, the hotel’s stylish are located in Australia, 9pm. The show will be poetry has historically this season even more and beverage options We have shared a seven properties in the and eclectic seafood Canada, mainland China, outstanding. This is in successful relationship p i p e l i n e f o r t h e aired every Monday for served as a cultural available at the restaurant by the water, Fiji, France, Hong Kong, 12 episodes, and the i n h e r i t a n c e p a s s e d l i n e w i t h i t s neighbouring Holiday with them and the region.IHG’s portfolio r e c e i v e d a “ H i g h l y India, Indonesia, Japan, overwhelming popularity 13th episode will bring between generations for I n n D u b a i W o r l d signing of these two includes 17 hotels Commended” award in M a l a y s i a , M a l d i v e s , and producers as well as together the 12 winners hundreds of years, and it a m o n g d i f f e r e n t Central.Rashed Bu new hotels is a fantastic across five brands in the Best Brunch category. Mauritius, Myanmar, the competition jury.The t o c o m p e t e i n t h e strengthens the region’s segments of society in step forward for both t h e U A E : Qara’a, COO, Dubai With a different take on Philippines, Singapore, journalists were escorted finale.The launch of the authentic heritage and the UAE and the Gulf. World Central, said: A b j a r H o t e l s I n t e r C o n t i n e n t a l , t h e F r i d a y d i n i n g Sultanate of Oman, closely by the show’s The first season inspired second season of El Beit identity.For his part, HE “DWC is pleased to International and IHG Crowne Plaza, Holiday tradition,Brunner” is a Taiwan, Thailand, Turkey, crew during the tour A b d u l l a h many young people to open its doors to IHG in the UAE.Yousef Inn and Holiday Inn contemporary brunch the United Arab Emirates around the studio interact through Nabati Almulla, Managing E x p r e s s a n d Hamdan bin as it expands its experience that offers an and the United Kingdom. through the production Dalmouk, CEO poetry and showcase presence in the UAE. In Director Abjar Hotels Staybridge Suites. The extensive selection of T h e g r o u p h a s a floor, where they had a their authentic identity. of Hamdan bin line with the National International, said: company will open a seafood, including fresh substantial development close look at the M o h a m m e d Final touches are being V i s i o n , D W C When developing new further nine hotels in oysters, sushi and other pipeline with upcoming workflow. They were applied in preparation for hotels it is vital to find the next three to five Heritage Centre represents a dynamic international favourites.It projects in mainland introduced to the main said: "We are the launch of the first plan of expansion and the right brand. We y e a r s , i n c l u d i n g gives me great pride and China, India, Mongolia, steps of the production episode of the second proud to be development. To meet have been working with InterContinental Dubai joy that we have received Myanmar, Philippines, process and briefed on launching the season, to be aired on the needs of the 25 IHG for many years and Marina by next year three trophies for Bord Qatar, Sri Lanka and the t h e t e c h n i c a l second season Monday, 10 November million visitors for Expo in that time we have and Crowne Plaza Eau and Pearls & Caviar United Arab Emirates. p r e p a r a t i o n s , on Sama Dubai TV. enjoyed healthy growth Dubai Marina by 2016. 2020, 70% of which will in the recent Time Out azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg14)

EXPO 2020 DUBAI TECHNICAL TEAM IN MILAN OBSERVATIONS PROGRAMME Expo 2015 Milan Team shares key learnings in preparation for May World Expo

15-21 November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg15

FUCOM OPENS GÉANT EASY SUPERMARKET IN GHOROOB MIRDIF By Qadeer Ahmad Siddiqui Dubai UAE: ucom, a leading G C C retailer, opened a new neighborhood supermarket in Ghoroob Mirdif on 1 0 N o v e m b e r, under the ‘Géant ’ franchise. The launch of the new supermarket m a r k s t h e realisation of F u c o m ’ s aggressive growth strategy that envisages the opening of more than 30 stores within the UAE over the next two years.Situated in the residential community of Ghoroob Mirdif, the supermarket is designed to offer a s u p e r b neighbourhood s h o p p i n g experience. Ghoroob Mirdif is a popular residential community in Mirdif that is home to many families and professionals. Ghoroob Mirdif already provides residents with a host of facilities i n c l u d i n g basketball and volleyball courts, a n o n - s i t e c h i l d r e n ’ s playground and 24-hour security. Géant Easy will now provide the

community with t h e i r o n l y d e d i c a t e d supermarket, making life at Ghoroob even more convenient for the commun ity.Base d i n Dubai, U A E , Fucom LLC is t h e master franchis e owner of the Géant brand in the GCC region. Fucom joined hands with Groupe Casino to bring the internationally renowned French Hypermarket concept to the Middle East, and currently operates n u m e r o u s supermarkets and hypermarkets across the region. Announcing the opening of the new neighbourhood supermarket, Mr. Yvan Baba, UAE Country Head at Fucom, said:The opening of Géant Easy supermarket in Ghoroob Mirdif reflects our c o mm i tm e n t t o expand rapidly within UAE, and is in line with our aim to position Géant Easy as the quality communityf r i e n d l y supermarket. We

are extremely happy with the way the store has turned out and are e x c i t e d t o welcome our customers to enjoy

t h i s n e w supermarket experience.The main feature of the supermarket, which is the third Géant Easy store to open in the last two months, is a purpose-built and conveniently placed fresh food section.Mr.Yasir Arfat,Fucom’s Operations Manager for Supermarket Development, said: “On behalf of the Fucom team, I would like to invite you all to our store and share a special shopping experience. We have taken the necessary steps to understand our customers and have provided for their requirements accordingly. We are confident that our store will be received well by residents of Ghoroob Mirdif.

UAE-BASED KEF HOLDINGS ANNOUNCES INVESTMENTS OF OVER AED900 MILLION IN INDIA By Qadeer Ahmad Siddiqui Dubai UAE: E F Holdings, a U A E b a s e d multinational holding company that specializes in

and KEF Health. Two large projects - ‘KEF Industrial Park’ , the only integrated facility for off-site manufacturing for the construction sector in India, and t h e ‘ P M H P

innovative offsite construction technology, has announced the launch of its India operations with

H o s p i t a l ’ (Premium Medical Healthcare Providers), a 500bed facility being built in two phases - have already

investments of more than AED900 million to be made over the next five years. KEF Holdings said the investments will be channeled through its two business verticals, KEF Infra

been launched and are scheduled for completion by April 2015 and Q1 o f 2 0 1 6 respectively.Faizal E Kottikollon, F o u n d e r Chairman of the KEF Holdings, which operates out

of the Dubai International Financial Centre (DIFC), said: “In line with the Indian government’s ‘Make in India’ vision, KEF Holdings is committed to supporting change through its focus on infrastructure, education and healthcare.” KEF Infra is set to prove a gamechanger in the construction industry, catering to India’s education, healthcare, commercial and residential sectors through offering d e s i g n , engineering, manufacturing, assembly and p r o j e c t management all from a single platform.KEF Health will make the infrastructure model available to healthcare operators across the country to ensure the development of similar high-quality medical facilities in India. According to an annual report by the Reserve Bank of India, the UAE was the ninth biggest contributor to the FDI in India in the year 20121 3 , w i t h investment worth AED 635 million.

By Qadeer Ahmad Siddiqui Dubai UAE: t the invitation of Expo 2015, the UAE Consulate General to Milan and the Expo 2020 Dubai team, consisting of representatives from the Dubai Road and Transport A u t h o r i t y, Dubai Police, Dubai World Trade Centre, D u b a i Municipality and the Expo 2020 Dubai B u r e a u , observed and examined how the Milan team has prepared for and will execute the six month event.Expo 2015 Milan has spent the last six years preparing an exhibition that will explore how to tackle global food and hunger challenges. Given the planning of World Expos is a complex and multifaceted planning operation, the Dubai team was pleased to get an early look at the strategies, priorities,

challenges and remedial measures put in place for such a large-scale global event.Her Excellency Reem Al Hashimy, the UAE's Minister of State, Managing Director of the Expo 2020 Dubai Higher Committee

and Director General of Expo 2020 Dubai Bureau, remarked: “The road to a successful Expo in Dubai includes meeting with former Expo cities and planners to ensure we are aware of all of the operational challenges that we may encounter. Such a large scale event will have a substantial impact on our communities and it is imperative that this impact

is foreseeable where possible, issues are addressed and outcomes are positive before, during and after the event. We appreciate Expo 2015 Milan for sharing their experience and that our teams have and continue to have c o n s t r u c t i v e exchanges.UAE Consulate General to Milan, Noura Mohammed Juma added, “I am pleased to join the Expo 2020 Dubai team and share the cultural exchange of knowledge and goodwill between the two World Expo host cities. The Expo 2015 Milan team has put an enormous amount of time and effort into their preparation and it is generous of them to offer a preview of their operations.Expo 2015 Milan is scheduled to run May 1 October 31, 2015. The UAE will have a country pavilion within Expo 2015, to share the UAE’s efforts to address food and hunger issues and promote Expo 2020 Dubai theme and subthemes.

THE BIG 5: BASF TO SHOWCASE ITS SOLUTIONS FOR THE CONSTRUCTION INDUSTRY •BASF will be present at The Big 5 construction exhibition 2014, largest of its kind in the Middle East •The booth will be located at the Sheik Zayed Hall 3, Dubai World Trade Centre – MEC C51 •BASF will also participate in technical seminars and live demonstrations with Master Builders Solutions products By Qadeer Ahmad Siddiqui Du8bai UAE: rom November 17 to 2 0 , B A S F Construction Chemicals will showcase its innovative materials for new construction, maintenance, repair and renovation of structures at the Middle East Concrete / PMV Live 2014 (at The Big 5), Dubai World Trade Centre - booth MEC C51. Being the largest construction exhibition in the Middle East, The Big 5 gathers over 2,700 international and local construction product manufacturers and suppliers. With a large booth and with participation in seminars and live demonstrations, BASF will have a major presence in the trade show. Sales and marketing experts will be taking part in technical seminars addressing some of the latest concepts and trends w i t h i n t h e industry.Technical Seminar: Green Sense® Concrete Technology David Bowerman, Tuesday 18th, 12.00, Dubai C (Show Floor) BASF Admixtures expert will talk about Green Sense® Concrete Te c h n o l o g y a t t h e International Concrete

MASDAR INSTITUTE GATHERING INTERNATIONAL MICROSCOPY EXPERTS FOR SEMINAR IN ABU DHABI Extensive Four-Day Event Supported by Industry Leaders Marks Major Milestone for UAE in Developing Highly Competent Microscopists By Qadeer Ahmad Siddiqui Dubai UAE: asdar Institute of Science and Technology, an independent, researchdriven graduate-level university focused on advanced energy and sustainable technologies, today announced it will be gathering international microscopy experts for a seminar and symposium in Abu Dhabi, signifying a major milestone for the UAE in developing a community of highly c o m p e t e n t ‘microscopists’.Scheduled to be held from 17–20 November in the Multi Use Hall of the Masdar Institute Campus at Masdar City, the extensive event will include a seminar on electron microscopy management for non-technical managers, a symposium that includes networking session with poster presentations, and a twoday technical training p r o g r a m f o r microscopists.The symposium keynote address will be delivered by Dr. Nestor Zaluzec, senior scientist and principal investigator in the Electron Microscopy Center at the Argonne National Laboratory, as well as a fellow of both Oak Ridge National Laboratory and the Computational Institute of the University of Chicago. Dr. Zaluzec's research includes the development of state-of-the-art

Institute’s cutting edge electron microscopy capabilities.The one day management seminar and round table discussion targets non-technical individuals who are tasked with introducing electron microscopy to individuals and/or organizations. The

speakers will cover facility and maintenance requirements, procurement concerns and issues specific to electron microscope facilities. This session is open to local business partners.Other sponsors are Leica Microsystems, specialists in microscopes and imaging equipment for medical, scientific and industrial use, Sigma, manufacturer of DSLR cameras, camera lenses and camera accessories, WITec, manufacturer of high-resolution optical and scanning probe microscopy solutions for scientific and industrial applications, and Naizak Global Engineering, supplier of scientific instruments, including chromatographs and mass spectrometers.

GLOBAL WOMEN ENTREPRENEURS TO CONVENE AT 16TH WOMEN IN LEADERSHIP ECONOMIC FORUM IN DUBAI •Their Excellencies Sheikha Bodour bint Sultan Al Qasimi and Fatima Al Jaber to Grace Two Day Event

By Qadeer Ahmad Siddiqui Dubai UAE: Technical Forum. This he stage is set to service package from BASF address the helps manufacturers opportunities and improve the performance challenges that impact characteristics of concrete women in leadership such as resilience, positions in the public and workability, durability and its private sector as Dubai impact on the environment. prepares to welcome It comprises three delegates to the 16th components: the edition of the Women in optimization of the concrete Leadership Economic mix design by BASF Forum 2014.Self-made experts, the use of women who have hyperplasticizers from successfully incorporated B A S F s u c h a s gender parity within the MasterGlenium®, and an private sector, as well as eco-efficiency analysis of women from the public the concrete mix. The sector who have made a analysis serves to ascertain difference to the economic and ecological community advocating for performance criteria of the female entrepreneurship concrete in comparison to and innovation will traditional concrete mix converge at the Meydan designs. Hotel from 19-20 Workshop: Innovative Floor November. Under the Zone Advancements patronage of the UAE cement based solutions for Ministry of Economy, the early return to service current edition of the forum S. Arbuckle, Tuesday 18th, is organised by naseba, a 17.00-18.00, Sharjah D French business facilitation (Mezzanine Level) company with on-theground presence in major Landmark Group Invites UAE to Champion Blue for cities across the Middle East, Africa and Asia.At the Diabetes Awareness two day forum, Her •Registrations for Walkathon Open from 7 November – 6 December Excellency Sheikha Bodour bint Sultan Al By Qadeer Ahmad Siddiqui diabetes and effectively diabetes awareness, using Qasimi, Chairperson of the Dubai UAE: manage the condition the hashtags ? #? getintoblue? Sharjah Investment and andmark Group, the through leading disciplined and ? #? b eatsdiabetes? . A Development Authority and r e g i o n ’s l e a d i n g lifestyles.The versatile themed photo booth will Founder, will present an retail and hospitality diabetes champion group encourage visitors to pose inspirational speech on conglomerate behind the includes volunteers for fun photographs female entrepreneurs in Beat Diabetes initiative, ranging from nine-year-old wearing blue props and the UAE and women’s has opened registrations twins from Saudi Arabia embellishments to support leadership in local and for the sixth edition of its Abdallah and Zain who diabetes awareness.In international markets. She annual walkathon in addition to awareness will also make a case for the UAE scheduled for initiatives, the Group has the empowerment of 12 December, 2014. also partnered with Al Jalila women and youth through Interested participants Foundation to raise funds v a r i o u s s o c i a l are invited to register to support diabetes initiatives.Her Excellency o n research and healthcare in Sheikha Bodour said www.beatdiabetes.me the UAE. A month-long “Human capital is the most until 6 December.In fundraising drive valuable asset for any the run up to the conducted across all of nation. There is no doubt walkathon, Landmark Landmark Group’s outlets, that our world is facing real Group has lined up a gives residents the and pressing challenges, series of activities at opportunity to donate AED which is why collective the Oasis Centre on 5 or its multiples, towards effort is needed in creating 14 and 15 November diabetes research. solutions and why to coincide with the Participants of the 2014 supporting women’s World Diabetes edition of the Beat leadership is a socially and Day.Landmark Group Diabetes Annual economically vital will unveil a special Wa l k a t h o n w i l l a l s o undertaking. The WIL exhibition of portraits contribute AED20 for Forum provides an titled ‘Diabetes adults and AED10 for excellent platform for Champions’, lauding children (8-15 years) to women who have already real-life heroes who participate in the walk. The proved themselves as have Type 1 diabetes to live with the condition, proceeds collected successful leaders to come individuals who have clicked by ace through the fundraising together and find concrete managed their Type 2 photographer Siddharth drive and through the ways to empower other diabetes effectively.The Siva. With accents of blue registration fee will be women and tap into the Beat Diabetes initiative reflected in their clothes donated to Al Jalila vast pool of potential that also encourages people to and accessories, the Foundation to support women represent women extend virtual support photos celebrate the spirit diabetes research in the represent. I look forward to through posting selfies of people who stand UAE, as part of its Beat taking part in this very wearing something blue, bravely in the face of Diabetes Initiative. important event.”A leading the international colour for

instrumentation, software and techniques for x-ray and electron spectroscopy, analytical, and scanning confocal electron microscopy.Mike Tiner, D i r e c t o r, R e s e a r c h Laboratories, Masdar Institute, said: “This is the first time an event of this magnitude is being organized in the U A E a n d represents a major milestone for Masdar Institute and the country. With the support of the Abu Dhabi government, we have reached a critically important stage in our growth. We believe this gathering is our first step in reaching out to the general business, academic and research community and will further raise the profile of Masdar Institute among local and regional stakeholders as a soughtafter place for high quality expertise.Symposium C h a i r a n d h o s t , D r. Mustapha Jouiad, Microscopy Facility Manager and Principal Research Scientist at Masdar Institute, will host a special poster session and microscope image contest to display work from local researchers and microscope users. The poster session will highlight the talent present in the local microscopy c o m m u n i t y a n d demonstrate Masdar

BASF’s ‘Innovative Floor Zone Advancements cement based solutions for early return to service’ CPD, takes a closer look at origins of floor finish failures that emanate from well below the floor surface in the concrete base itself. After identifying and repairing the root cause of the failure, the priority moves on to selecting the most appropriate compatible system solution to get the condemned area back into service as quickly as possible, whilst reducing the risk of similar failures reoccurring. This system will be later demonstrated by the Technical Services team.

advocate of women empowerment and distinguished as one of the 100 most powerful women in the region, Her Excellency Fatima Al

Jaber, Board Member, Al Jaber Group and Chairperson, Abu Dhabi Businesswomen’s Council, will serve as a panellist on ‘Women Game Changers: Vision 2020 and the Future of Business’.Maha K AlGhunaim, Group CEO, Global Investment House, Kuwait, who has been recognised as one of ‘The 100 Most Powerful Women in the World’ and named among the ‘100 Most P o w e r f u l A r a b Businesswomen in Public Shareholding Companies’ by Forbes, will headline a panel on ‘Women Transforming Economies Womenomics: The Next Emerging Market’.Dr Leila Hoteit, Partner and Managing Director, the Boston Consulting Group, will explore human capital development in a multicultural environment as a panelist on ‘What next best D&I practices look like tools for cultural transformation and leadership”.Dr Hoteit said: “In the Middle East, gender diversity especially across leadership roles should no longer be considered optional. It must be unequivocally and imperatively part of a company’s DNA. Today, senior business leaders are using diversity as a point of strategic differentiation and as a powerful instigator of growth. After all, given the growing number of female customers across markets, there is certainly a strong need for a diverse leadership team that can connect with this specific audience segment. As the pipeline of female talent

continues to expand, it is up to corporate stakeholders to make a ‘business case’ for investing in women and act as catalysts for change.”Highlighting the media’s role in positioning women in business, politics and leadership, renowned journalist, Somayya Jabarti, Editor-in-Chief at Saudi Gazette, the first female editor-in-chief in Saudi Arabia, will headline a panel on ‘Why We Need more Women in Media, and its Role on Women’s Status in Leadership’. Ahead of the event, Jabarti said: “Women’s role as decisionmakers and leaders is no longer a question but an established premise. We are capable, willing and r e a d y. W h a t i s questionable is the leadfooted pace at which women are appointed to such positions that is due to them based on hard work, experience and merit. Without fully utilizing women’s talent, skill and potential, there can be no progress."Cherie Blair, a leading lawyer, women’s rights campaigner and wife of former British Prime Minister Tony Blair, and Her Excellency Datin Paduka Seri Rosmah Mansor, wife of the Prime Minister of Malaysia, will lead the conference as keynote speakers.Interestingly, the body of sponsors for the forum comprises entities that have successfully incorporated gender parity at the corporate level with spectacular results, as well as successful multinational companies that support f e m a l e entrepreneurship.Event sponsors include leading multinational business o r g a n i z a t i o n s P f i z e r, Roche, Coca-Cola, AIG, Fedex, London Business School and APCO Worldwide.

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FOOD AND LEISURE SAVOUR AUTHENTIC ARABIC FLAVOURS AT AL MAEDA DoubleTree by Hilton Hotel Jumeirah Beach launches its signature Arabic restaurant By Qadeer Ahmad Siddiqui Dubai UAE: oubleTree by Hilton Hotel Dubai Jumeirah Beach announces the opening of Al Maeda, its signature Arabic restaurant offering a selection of authentic dishes from Levant and N o r t h A f r i c a n regions.Arabic for “The Dining Table”, Al Maeda presents a n e w pairing concept of Arabic cuisine, in a cozy atmospher e. The m e n u gathered a variety of dishes from places across the Arab world, from the starters with a wide selection of mezze to the main courses and desserts. The menu consists of the most traditional and all-time favorite’s recipes such as Lentil Soup, Harira Soup,

Zaatar Salad, Fattoush, Kibbeh, Makanek, a variety of Tangines, Mixed Grills with a selection of koftas, Muhalabia, Kunafa, Moroccan tea in addition to some signature dishes and a taste of fresh local fish.Hassan El Wahidi, General Manager, said: “The concept behind Al Maeda is to offer classic Arabic dishes that would appeal to both Arab and non-Arab diners. The UAE has a mix of many different Arabic nationalities coming from various cultural backgrounds and cuisines therefore our aim is to offer our guests an eclectic experience picking the most renowned Arabic recipes. We have carefully selected the dishes to match the discerning palate of our guests whether to satisfy a childhood memory of favorite meal or to impress a first-time taster. DoubleTree by Hilton has a service

culture built around the idea of CARE, which stands for 'Create A Rewarding Experience' where the ‘little things mean everything’.”Al Maeda is an open kitchen concept headed by Chef Maher Akwan who specialized in Arabic food. Chef Akwan commented “We want them to see what is being cooked, how it is prepared and then brought to their dining table which is an experience similar to what they have at home.”Al Maeda is open for lunch and dinner from Monday to Saturday. The restaurant includes a full service bar, a private dining area for families or large group and an outdoor terrace where guests can enjoy the breathtaking sea view while trying out the different shisha flavours.For more information visit DoubleTree by Hilton Hotel Dubai Jumeirah Beach or telephone +971 44533333 Located on The Walk, a 1.7 kilometer/1 mile seaside strip in the Jumeirah Beach Residence area, the DoubleTree by Hilton Hotel Dubai Jumeirah Beach is a 110-suites property in a perfect location for relaxing, swimming, skydiving, shopping and socializing and only minutes away from Dubai Marina and Dubai Marina Mall. Guests can save up to 33% on their next stay with the Winter Sale o f f e r , v i s i t

http://hiltonhotelsmea.com/ sale for more details. DoubleTree by Hilton Dubai Jumeirah Beach will participate in Hilton HHonors, the awardwinning guest-loyalty program for Hilton Worldwide. Hilton HHonors members will be able to earn and redeem points with their stay. To become a Hilton HHonors member, visit HHonors.com

DECK THE HALLS WITH DOLCE AND GABBANA The Italian Duo, Dolce & Gabbana return as the designers for this year’s iconic Christmas tree at Claridge’s

CELEBRATE THE 43RD UAE NATIONAL DAY AT THE AJMAN PALACE HOTEL By Qadeer Ahmad Siddiqui Dubai UAE: his year Ajman will be celebrating the 43rd UAE National Day on December 2 with a mega military show. And the perfect place to watch the grand spectacle will be The Ajman Palace Hotel that w i l l o f f e r uninterrupted views of the ceremony. Giving details, Ferghal Purcell, General M a n a g e r, T h e Ajman Palace Hotel, stated, “Our private beach is the perfect spot to gather with your family and friends to celebrate the 43rd UAE

National Day. It will give you an opportunity to be part of the pageantry while enjoying our 5-star hospitality. On the day our

chefs will be preparing a variety of authentic Emirati delights while our entire team will be involved in the festivities to give both international and local guests a taste of Emirati culture. The Ajman Palace

Hotel reflects the rich Emirati heritage in every aspect and we hope to make this National Day memorable for all our guests”.Coming together for the National Day ceremony in Ajman will be land, maritime and air forces. Adding colour to the parade will b e a m u s i c a l performance under the supervision of Ajman Tourism Development Department by a number of UAE artistes. For an access to the beach, entrance fee is applicable.

JUST SALAD ARRIVES IN UAE TO GIVE NEW MEANING TO ‘GREEN’ FOOD Premium eco-friendly salad brand opens inaugural outlet in Jumeirah Lake Towers By Qadeer Ahmad Siddiqui Dubai UAE: ourmet USA eating concept Just Salad has arrived in Dubai to give the city a taste of food that is green in more ways than one. The socially responsible brand, which has opened its first UAE store in Jumeirah Lake Towers, has become renowned in its New York City home for its commitment to providing t h e h i g h e s t q u a l i t y, healthiest food served in a fast, responsible and ecologically-friendly way.Established in New York in 2006, Just Salad’s concept is based on a

entitles customers to two free toppings each time they bring it back to the

restaurant, thereby giving their wallets some healthy relief as well.“I’ve always been on the look-out to fill this quick service healthy eating vacuum in the urban fast-food landscape of Dubai and Just Salad

‘THE WAVES’ RESTAURANT AT CORAL BEACH RESORT SHARJAH RETURNS WITH AN EXCITING CONCEPT By Qadeer Ahmad Siddiqui Dubai UAE: T h e Wa v e s ’ , C o r a l Beach Resort Sharjah’s popular outdoor restaurant, where one can sample delicious à la carte menu surrounded by greenery with soothing

together. Prepare it with your favorite sauces available on the menu or simply seek the chef’s help to select one that goes with your choice of meat such as chicken drumsticks, lamb chops or King crabs and prawns, to name a

sights of the sea, is back with a new look and a new concept to serve live grills on the table.Live grill offers guests the option to savour starters while enjoying the process of grilling the dishes as each table is fitted with a grill. This exciting style of barbecuing is sure to fascinate the guests who wish to enjoy the good old fashioned family BBQ feel with real fun and frolic.Jean-Pierre Simon, Regional General M a n a g e r, N o r t h e r n Emirates, Coral Hotels & Resorts, said, “There is nothing comparable to doing your own barbecue grill with family and friends. It is a whole lot of fun and very interactive. Who doesn’t love a great steak, barbecued chicken or lamb? Our culinary team has prepared some simple recipes that leave you enough time to enjoy the evening while cooking

few.The setting is equally enticing whether you long for a poolside barbeque party or beachside bite, as The Waves Restaurant is set in the scenic gardens overlooking the beach, next to the pool.The Coral Beach Resort Sharjah features 156 spacious rooms, many with panoramic sea-view. A major attraction is the wide repertoire of dining options with menus to cater to every taste. The resort is located on one of the emirate’s principal sand beaches and features a range of leisure activities for all ages, including the Rimal Club, state-of-theart fitness centre, children’s pool, indoor p l a y r o o m a n d complimentary Kid’s Club as well as tennis (By Clark Francis Tennis Academy), badminton, volleyball and two outdoor swimming pools.

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Citymax Wins Again Citymax Hotels is the proud recipient of the latest prestigious award in an amazing awardwinning year for the budget hotel chain. By Qadeer Ahmad Siddiqui Dubai UAE: he Best Budget Hotel A w a r d w a s presented to C i ty m a x H o te l s COO

quick-service, high quality format. It gives customers the option of either

made sense as the perfect concept. We plan on rolling out very aggressively in the

Hotels’ business model is honest, no-frills accommodation at affordable prices. What distinguishes Citymax Hotels from other 3* hotels

HMH - HOSPITALITY MANAGEMENT HOLDINGS SIGNS 5-STAR ‘CORAL AL MADINA HOTEL’ IN KSA WITH MOBARAK HOTELS GROUP With the Understanding to Manage Four Other Properties in Madina By Qadeer Ahmad Siddiqui Dubai UAE: xpanding its presence in the Kingdom of Saudi Arabia, HMH Hospitality Management Holdings has entered into a management agreement with Mobarak Hotels Group for operating Coral Al Madina Hotel. The announcement was made by Al Sheikh Mohamed Ebrahim Abdulrahim, Chairman of Mobarak Hotels Group and Laurent A. Voivenel, CEO of HMH at the official signing ceremony held in M a d i n a t o d a y. I n attendance w a s H.E.Sheikh Mohammed bin Faisal Al Qassimi, C E O o f F a i s a l Holding LLC and Vice Chairman of HMH,along with senior government dignitaries,tourism officials a n d p r o m i n e n t businessmen.Speaking on the occasion,Al Sheikh Mohamed Ebrahim Abdulrahim said “Our business vision is in line with the Saudi authorities’ plans for expanding the Holy Mosque of Prophet M o h a m m a d a n d development of adjoining area. Therefore, Mobarak Hotels Group has appointed Designs Company that is

specialized in providing integrated hotel solutions to oversee our growth and expansion. As part of this strategic agreement Designs Company will be responsible for developing world-class hospitality products and facilities around the Holy Mosque to meet the needs of growing Hajj and Umrah pilgrims. With an initial investment of SR one billion, Designs Company and Mobarak Hotels Groups have entered into a management contract with HMH Hospitality Management Holdings for operating Coral Al Madina Hotel. As part of t h i s s t r a t e g i c understanding, we will hand over the management of four other 4-star hotels under development in the s a m e a r e a t o HMH.”Addressing the exclusive gathering, Laurent, said, “Saudi Arabia is a key development market for HMH. We are very proud to debut in the Holy City of Madina and to enter into this very important partnership with Mobarak Hotels Group. We are truly grateful to them for having given us this opportunity. The hospitality Industry in Madina is witnessing remarkable growth at the moment and we are very excited to be part of it. HMH is wellpositioned in the Kingdom as one of the leading regional hotel groups equipped with the most advanced technology. We are confident Coral Al Madina Hotel will add tremendous value to our growing presence in Saudi

Arabia and further strengthen our portfolio”. Al Sheikh Mohamed, stressed, “Coral Al Madina Hotel has been conceived to be a prestigious address for discerning travellers to Madina and is superbly located just across the road overlooking the Holy Mosque. It is a very significant project for us and we are pleased to appoint HMH as the operator who are well-equipped to meet the needs of the Saudi hotel sector in accordance with

the best international standards. I wish to take this opportunity to thank all partners with us in this amazing investment that is unique in every way.”Featuring 400 plus rooms and suites, Coral Al Madina Hotel is spread over 10 floors and five basements. Included in its extensive facilities are three superb restaurants, lobby lounge, luggage room, shopping arcade, fullyequipped gym and spa, two state-of-the-art meeting rooms, business center and large parking space as well as helicopter landing site.The luxurious 5-star hotel is expected to welcome its first guests by Ramadan 2015. Haj and Umrah tourism is a major source of revenue in Saudi Arabia and a mainstay of its

economy.The number of pilgrims, which stood at 2 million in 2013, is expected to increase to 5.2 million by 2025. Aviation and hospitality infrastructure are, therefore, being rapidly developed to boost opportunities in Haj and Umrah.The expansion of the airport in Jeddah is expected to accommodate 80 million people by 2035. At the same time Prince Muhammad bin Abdulaziz International Airport in Madina too is undergoing massive expansion with 83 per cent of the project already complete. Madinah Airport is considered the third most important gateway to the Kingdom and the second most important airport during the Haj and Umrah pilgrimage seasons.Madina receives an estimated 11 million visitors per year. Aviation traffic is slated to increase by 27 percent with the new expansion. The first phase of the project will be ready by early January 2015. The airport will accommodate nearly eight million travellers annually once it starts operating. Upcoming phases include increasing airport capacity to 14 million passengers a year, while the third phase will see the premises accommodate almost 27 million people.

By Qadeer Ahmad Siddiqui locals to marvel at its Dubai UAE: magnificent design. The s London lights up iconic symbol will be choosing items from a chefUAE with two additional w i t h g l i t t e r i n g traditionally themed and will designed menu or building locations scheduled to spectacles and fills spread warmth and festive their own creations from an open before the end of the up with festive spirit, glamour from the hotel impressive line-up of over year,” said Hourani.Just C l a r i d g e ’ s , p a r t o f lobby. The tree will be Russel Sharpe (seated left) is the variety and high 75 toppings, which include Salad’s offerings can be Maybourne Hotel Group, surrounded by a magical at a gala dinner celebrating quality of the in-house fresh vegetables, fruits, enjoyed as pick-up, dine in, has revealed that their enchanted forest, complete the Tatweej Academy for restaurants and bars. Our grains and nuts, proteins, or delivery, with catering must-see w i t h Excellence Awards under home grown F&B outlets and cheeses. Customers also available for stay-inChristma decoration the patronage of the United have definitely played an can select from over 30 lunch office meetings or s tree will s o f Nations World Tourism important part in winning dressings and opt to have large group orders. The be once woodland Organisation. Rewarding these awards and we are their salads tossed or brand has also been a g a i n animals excellence in tourism so happy for all our chopped, with each featured as one of Dubai’s decked by such as leadership, performance hardworking employees to creation also available as a top 20 casual eateries. legendary f o x e s , and achievement in the be recognised in this wrap. The eatery also Marj Hospitality & designers deer and Arab world, the keynote manner,” he continued. offers all-natural soups and Restaurants LLC plans to Domenic squirrels speech was delivered by With mid-market hotel a Just Smoothie Bar. Just have 10 Just Salad o Dolce that gather the UN World Tourism development high on the salad’s eco-credentials restaurants up and running a n d near a Organisation Secretary a g e n d a f o r b o t h stem from their use of only across the country by the Stefano blazing General, Dr Taleb Al Rifai. government and private the freshest natural close of 2016. Gabbana f i r e . “It is extremely gratifying to sector alike, Citymax ingredients that have no following Adorning receive nominations and of H o t e l s i s c u r r e n t l y chemicals or additives, with t h e the tree course to win renowned expanding their successful its meat offerings also free spectacul will be t r a v e l a w a r d s a s a n business model throughout from antibiotics. One of the ar success of last year’s h u n d r e d s o f b a u b l e s e n d o r s e m e n t o f t h e the GGC and have three company’s popular collaboration. The depicting famous a c h i e v e m e n t s o f t h e more confirmed hotel environmentally friendly Claridge’s Christmas tree landmarks from cities company and our team” developments in Dubai and initiatives is its reusable has long been a festive globally, symbolising the said Russel Sharpe, COO Ras Al Khaimah. bowl. Available for a 10 l a n d m a r k , d r a w i n g many Christmas traditions of Citymax Hotels.“Citymax AED purchase, the bowl fashionable visitors and from all around the world. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg16)

HAMDAN BIN MOHAMMED HERITAGE CENTRE LAUNCHES THE FIRST EPISODES OF THE SECOND SEASON OF ‘EL BEIT’ POETRY SHOW Show kicks off with the first chater: ‘Has mankind multiplied, or has our planet become smaller?’ ‘El Beit’ Poetry Show is the creative hub for talented poets 15-21 November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg17

DUBAI SILICON OASIS AND GOOGLE RELEASE KEY RESEARCH FINDINGS ON REGION’S TECHNOLOGY START-UPS •Survey Results to Benefit technology start-ups and Islamic Economy initiatives in the digital and Arabic content domains •Survey Indicates 68% Polled Lacked Funding, while 75% Faced Challenges in Renting Office Space By Qadeer Ahmad Siddiqui Dubai UAE: ubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis (DSO), the integrated free zone technology park, today released the results of a survey on technology start-ups and emerging SMEs in the MENA region. Conducted in collaboration with Google, and YouGov, the survey polled 150 start-up entrepreneurs in the age group of 2040 years across the UAE, Saudi Arabia, Egypt, Jordan, L e b a n o n a n d Morocco.Shahla Ahmed Abdul Razak, Deputy CEO of Dubai Silicon Oasis Authority (DSOA), said: “The report developed in collaboration with Google identifies key challenges faced by technology start-ups and business entrepreneurs in the region. It also highlights vital needs for a nurturing and enabling ecosystem for companies to establish their businesses in this region”. As a leading technology enabler, we will use the survey’s key findings to further drive the growth of technology start-ups as well as Islamic Economy initiatives in the digital and Arabic content domains in the MENA region. We are committed to the UAE’s vision to support SMEs. As part of this priority, we will continue offering business assistance and incubation services t o e m e r g i n g entrepreneurs in the

region, besides attracting new tech start-ups, Shahla added. Among the survey’s findings, 68 percent of the respondents said it is difficult to source adequate funding to establish start-ups, 75

percent articulated challenges in securing office spaces that fit their budgets, and 44 percent expressed difficulty in attracting qualified and trained human capital.In light of these findings, Shahla said: “DSOA is set to inaugurate DTEC, the largest technology entrepreneurship centre in the region, in Q1 2015. DTEC has been designed to host more than 1,000 entrepreneurs in a highly motivating and efficient work environment that s u p p o r t s entrepreneurial activities and boosts the creativity of talented t e c h n o l o g y enthusiasts.”Wassim Kabbara, Head of Ecommerce, Retail and Local at Google in MENA said: “Despite some of the challenges that entrepreneurs may face, they remain very optimistic about the value of the web. One of Google’s key objectives

in MENA is to support and help grow technology startups and this research is the first step for us to understand how we can best support these young businesses. This is only the beginning On the flip side, 84 percent of the respondents see considerable potential in new markets, while 58 percent remain optimistic about the surge in online shopping and ecommerce in the region. Additionally, 26 percent expect an improvement in the security of online transactions. The survey also indicated that SMEs today are better aware of the power of communication and publicity. Nearly 91 percent of respondents confirmed using social media as their main marketing tool. Most of the respondents stressed the vital need for a broader legal infrastructure with flexible labor laws to encourage and promote the region’s emerging start-up community. More than 72 percent of the companies surveyed were launched between 2012 and 2013, reiterating the impact of a resurgent regional economy following the global financial crisis.A whollyowned entity of the government of Dubai, DSO operates as a free zone technology park for large enterprises, medium and small companies looking to set up their offices in Dubai.

QCC HOSTS WORKSHOP IN AL AIN TO RAISE STANDARDS AT TESTING AND CALIBRATION LABORATORIES ACROSS ABU DHABI Five-day Interactive Training Program to Enhance Emirate’s Long-term Quality Standards By Qadeer Ahmad Siddiqui Dubai UAE: b u D h a b i Quality and Conformity Council (QCC), the entity responsible for developing quality infrastructure and raising awareness on quality standards in Abu Dhabi, has organized a workshop with the participation of 2 7 e n g i n e e rs, l a b technicians, quality m a n a g e m e n t laboratory managers and quality assessors. The training program aimed to provide the

participants with an insight into ISO/IEC 17025:2005 standards for testing and calibration labs, as part of QCC’s priority to improve competency levels in the emirate and align them with highest global standards.The five-day training program runs until 13 November in Al Ain, and seeks to e n h a n c e t h e knowledge of assessors on the requirements of quality management systems as well as develop their administrative and technical operation

skills to ensure the effectiveness of services offered by QCC’s testing and calibration labs. Conducted over five sessions, the training

program covers key topics such as quality system management requirements, quality system technical requirements, as well as policies and accreditation processes of the Emirates National Accreditation System (ENAS). Following lectures, trainees will participate in interactive group assignments and a variety of exercises to assess and further improve their understanding.Abdulla Hassan Al Muaini, Executive Director of Conformity Scheme Services at QCC, said: “The development of international standards across our testing and calibration laboratories is a core priority for QCC. Expanding the p a r t i c i p a n t s ’ knowledge and improving their ability to comply with ISO/IEC

17025 will confirm consistent technical implementation of quality and conformity standards across the emirate of Abu Dhabi. By ensuring that the recognition and accreditation of our labs is in line with ever e v o l v i n g international q u a l i t y standards, QCC reiterates its commitment to contribute to accelerating quality infrastructure development in the UAE capital.The Abu Dhabi Quality and Conformity Council was established in 2009 to raise the quality of Abu Dhabi’s exports and products traded l o c a l l y. Q C C s e t s guidelines and benchmarks to identify and verify that products manufactured and traded in the emirate conform to the highest quality standards. In addition to protecting the interests of Abu Dhabi’s consumers, QCC is mandated to support its competitive e c o n o m y a n d integration into the global marketplace. This is achieved through enabling regulators to establish and implement product safety, legal metrology and conformity schemes.

By Qadeer Ahmad Siddiqui Dubai UAE: he first episode of the second season of ‘El Beit’ poetry show was aired at 9PM on Monday, November 10th. It was organized and produced by Hamdan bin Mohammed Heritage Centre. Filming took place at the show’s studio in Dubai Studio City.The show’s second season was launched in line with the strategic vision of His Highness Sheikh H a m d a n b i n Mohammed bin Rashid

Al Maktoum, Crown Prince of Dubai, to use El Beit as an interactive platform for promoting Nabati poetry as an essential cultural symbol of the UAE in particular, and the Gulf

region and the Arab world in general. This is a key factor in building bridges between the past and the present, while strengthening the concept of national identity and serving as a tributary to preserve

c u l t u r a l heritage.Abdullah Hamdan Bin Dalmouk, CEO of Hamdan Bin Mohammed Heritage Centre said: “El Beit show is considered as the hub and pathway towards creativity and talented poets. We are pleased to launch the second season of the show, in which we aim to elevate Nabati poetry and endow the poetic genre with a new understanding. We will use the latest technologies to revive our heritage. We thank His Highness the Crown Prince of Dubai, for his unlimited and innovative idea of this initiative.Mr Majid Abdul Rahman Al Bastaki, General Coordinator of El Beit show explained: "We are delighted to launch the second season of El Beit show with both new and existing elements. In addition, joining our judging panel this season is the

phenomenal Omani poet Hamad Al Kharusi, who is considered one of the most iconic poets in the region. We hope to reach a broader audience, attracting a high response from our viewers and greater interaction with the participants. We hope to shed light on talented young poets so that our viewers can enjoy this show. I hereby congratulate the winners of the first and second episodes, and we look forward to showcasing new talents on the show."After a warm welcome in the first episode of the second season by the show’s host Barakat Al Wagayan, the competition revealed an initial chater (first half of a poetic verse) on the show’s official website at 5PM on Monday, November 10th, which began: ‘Has mankind multiplied, or has our planet become smaller?’ This was the official kick-off of the show, energizing the audience of poetry and literature enthusiasts. In each episode, the audience must send the second verse until 7PM, through tweets on (@el_beit). These tweets are evaluated by a screening committee for quality control, before being sent to the jury without any knowledge of the p a r t i c i p a n t ' s name.There are three rounds in which the jury selects four or more deserving chater (verses) per round, to be displayed on the ‘silver screen’. Should there be more than four deserving verses, the jury must review them and shortlist them to the best four. After the end of the third round, the 12 best verses will be shown on the ‘golden screen’ before selecting the best overall verse.The first episode began by introducing the judging panels, then revealing the featured image and verse which began: ‘Has mankind multiplied, or has our planet become smaller?’ The first winner of the 100,000 AED was Saleh Al Sahli, who composed the following verse in response: ‘Or have faces become too many these days?’ His eloquence and ability to understand deeper meanings qualified him

into the Grand Finale episode where he stands to win AED 1,000,000.The last competition featured an image that was personally captured by the lens of HH Sheikh

H a m d a n b i n Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. Viewers will write a verse that sums up the concept of the image and send it to El Beit’s official Twitter account, where the competition will be open until midday on Friday. The winner will get AED

100,000 while two runners-up will each get AED 50,000. However only the first-placed participant qualifies for the Grand Finale episode.Among the most prominent additions this season is a guest of honour who will be hosted in each episode. These guests will be pioneers and highly renowned masters in literature and poetry, who will be entrusted with selecting a winner should the judges face deadlocks in the votes. One of the two competing verses and the verse displayed on the golden screen will stand to win their composer AED 100,000, although he or she is not eligible to participate for the Grand Finale episode. The show is hosted by Barakat Al Wagyan and the co-host for the second season is Emirati poet Ahmed Al Bidwawi, who introduced the great poet Nayef Saqar considered one of the p i o n e e r s o f contemporary poetry as a special guest of honour in the first episode. Nayef selected the following verse by competitor Hazem Al Dosari: ‘O, I am the one whose heart is torn for him’. He won AED 100,000, although he is

now ineligible to participate in the Grand Finale episode.In this celebration of poetry, the guest of honour N a y e f S a q e r commented: "I would like to express my heartfelt appreciation to everyone in this show for their generosity and support. Hamdan Bin Mohammed Heritage

Centre is a vital supporter of creativity and poetry, with the support of His Highness Sheikh Hamdan Bin Mohammed Al Maktoum, Crown Prince of Dubai. This is not the first time we have seen such remarkable support, as the Centre is well-known for its

ambitious initiatives that aim to revive poetry, and we look forward to seeing more initiatives in the field of poetry.”The co-host for the second season is Emirati poet Ahmed Al Bidwawi, who said: "I am delighted to be with the team this year. I w a t c h e d a n d

also offer tips on, fashion, sleep patterns, child safety, and infant development to firsttime moms. The designated space will offer a perfect opportunity for new parents to meet, share experiences and d i s c u s s t h e i r challenges.The Mother, Baby and Child Show (MBC) is the only comprehensive exhibition for the nursery industry in the Middle East. With growing international participation, the 11th edition will bring together nearly 20,000 visitors along with exhibitors under one r o o f . R u b a n Shanmugarajah, General Manager UAE, Babyshop said: “Having your first baby is always

special.At Babyshop,we understand and acknowledge that parenthood comes with its own set of challenges. As part of our effort to support firsttime moms, we have brought together several parenting experts at the Babyshop L o u n g e d u r i n g th e Mother, Baby and Child show where visitors can walk in anytime and have their queries answered. This space is specially designed to help parents and provide them with valuable advice and guidance.”Shannon Norris, Exhibition Director for Mother Baby and Child Show, said: “ We a r e h a p p y t o partner with Babyshop to create a fantastic opportunity for our

By Qadeer Ahmad Siddiqui Dubai UAE: ubai Silicon Oasis ( D S O ) , t h e integrated free zone technology park, is set to host its 17th TechForum focusing on smart city technology and its social and commercial implications for the GCC region. The event will take place on 11 November from 6:30pm-9:00pm at DSOA headquarters bringing together technology professionals, experts, academics and students. In the opening session, Eng. Muammar Al Katheeri, Vice President - Engineering Management and Chairman of the Smart City Committee at DSOA will highlight the organisation’s contribution to the Dubai Smart City vision with a special focus on the newly launched AED1.1 billion Smart City project – the Silicon Park. Dr. Mazen Zein, Business Development and Strategy Director, Schneider Electric, Dr. Philippe Bouvier, Adjunct Professor, RIT Dubai, and Fatih Simsek, Product Manager, Philips Lighting are some of the eminent speakers that will headline the event.Ahead of the event, Eng. Muammar Al Katheeri said: “Dubai Silicon Oasis TechForum provides a platform for local and global experts to come together in a knowledge incubation space. With the recent launch of the Silicon Park project in Dubai and other smart cities around the

world, we believe this is an opportune moment to focus on the topic. The upcoming knowledge session will highlight the role of digital technologies that make cities truly smart and sustainable.The event will also reiterate the importance of introducing

smart living aspects with its quantitative and qualitative criteria.”The 17th edition of TechForum is supported by Silicon Oasis Capital and Silicon Oasis Founders, a technology incubation centre owned by DSOA that encourages local entrepreneurial talent in the promising mobile application space and related technologies. The earlier editions of TechForum focused on topics such as wearable t e c h n o l o g y, d a t a processing, mobile payments, cloud computing, augmented reality and social media with speakers from Du, Microsoft, SAP, IDC, Oracle, Facebook and Linked-In among others.A wholly-owned entity of the government of Dubai, DSO operates as a free zone technology park for large enterprises, medium and small companies looking to set up their offices in Dubai.

25 SENIOR EXECUTIVES FROM ACROSS THE REGION GAIN INSIGHT INTO EMIRATI PUBLIC SECTOR EXCELLENCE Field Visits Organized by Mohammed Bin Rashid School of Government for Participants of Arab Leadership and Government Excellence Program By Qadeer Ahmad Siddiqui Dubai UAE: ohammed Bin Rashid School of Government (MBRSG), a research and teaching institution focusing on public policy in the Arab world, organized a series of field visits to public sector establishments in Dubai for participants of the Arab Leadership and Government

participated in the first season, as I was its biggest fan. I wasn’t able to appear on the golden screen last year, but this season I was fortunate enough to work on this unique show and be at the heart of some of the best Nabati poetry”.The judging panels consist of renowned pioneers of contemporary poetry in the UAE and the Gulf: Verses Panel: Nayef AlRashidi | Kuwait; Madgham Bu Chaiba | Saudi Arabia; Zayed bin Krouz | Qatar; Mohammed Al-Murr Balabd Al Muhairi | UAE. Picture Panel: Hamad Al Kharusi | Oman; Saad bin Hindi | Kuwait; Awadh Khalifa Bin Hassoum Al Darmaki | UAE. Division Panel: Mutalq bin Shuwyeh | Saudi Arabia; Mohammed Al Khalaf | Bahrain; Jamal Al Shaqsi | UAE; Hadi Al Hajri | UAE; Nasser Al Hajri | Kuwait; Mueeth Al Otaibi | Saudi Arabia.

BABYSHOP TO PARTICIPATE IN MOTHER, BABY AND CHILD SHOW 2014 •Parenting Experts to Offer Advice to First Time Mums at Specially Designed ‘Babyshop Lounge’ By Qadeer Ahmad Siddiqui Dubai UAE: a b y s h o p , L a n d m a r k G r o u p ’s o n e stop concept store specialising in nursery furniture, baby basics, fashion clothing, toys and maternity wear, today announced its participation at the Mother, Baby and Child Show (MBC) 2014 that is set to run from November 27 - 29 at the Dubai World Trade Centre.A unique Babyshop Lounge has been designed to host a panel of children specialists who will share their knowledge and expertise on pregnancy, parenting, fitness for mother and baby, nutrition and sensory development. Each day experts will

DSO TO HIGHLIGHT SMART CITY INITIATIVES AT 17TH TECHFORUM

Excellence Program (ALGEP). Comprising 25 senior level leaders from government organizations across the Arab world, the participants witnessed and experienced first-hand the work methodology and thought processes applied at the Knowledge and Human Development Authority (KHDA), Emirates Institute for Advanced Science and Technology (EIAST), Dubai Police, and the General Directorate for Residency and Foreigners Affairs (GDRFA). Commending the level of excellence achieved by the UAE’s public sector establishments, the participants particularly appreciated the pivotal role that customer happiness and satisfaction play in determining the direction of work in government establishments in the UAE.Dr Ali Sebaa Al Marri, Executive President, MBRSG, said: “We are keen to highlight the UAE’s worldclass standards and experiences with public sector organizations in the region. The goal is to help build capacities in the public domain and ultimately drive development in the Arab world. The UAE takes pride in its achievements in this area and is always ready to share our experiences with those who wish to learn from us.”Aisha Al Shamsi, Executive Education Director, MBRSG, said: “We

take pride in the level of e x c e l l e n c e a n d achievements of our public sector establishments. The field visits offered participants of the Arab Leadership and Excellence Program insights into organizational excellence in leadership, customer services, and work flows.”Hana Al Kash, Manager of Arab Leadership and Government Excellence Program, MBRSG, said: “The field visits are an integral practical component of ALGEP, and provide firsthand experiences and opportunities to discuss, debate and gain insights. We thank all the UAE’s government organizations for welcoming our participants and sharing their expertise.”General Abdulrahman Almoqbel, General Department of Traffic, Saudia Arabia who is an ALGEP participant, said: “The visits proved highly valuable. We gained rich learning on the work m e t h o d o l o g y o f organizations. To give an example, KHDA embodies the UAE government’s outof-the-box approach in delivering workable s o l u t i o n s . K H D A’s employees are tasked with showing accountability that is based on objectives and goals rather than working hours.There are no closed offices for any employee and customers’ happiness and satisfaction are consistently monitored and publicly displayed for customers and employees to see.This was an interesting perspective that we gained during our visit. We are proud of the UAE experience and wish its leaders all the best”.

visitors by offering them a lounge with a host of experts ready to answer queries on pregnancy and parenting. Also, at the event, we have lifesize characters of the popular children’s series Sesame Street where favourites like Grover, Elmo and the Cookie Monster will interact with our young visitors. The much-loved personality Hello Kitty will also interact with the children, courtesy of B a b y s h o p . Entertainment at the event has been designed to engage the minds of children of all ages through enjoyable and educational CHANGE OF NAME activities.”The company complies with the I Toqeer Ahmad Siddiqui daughter name from Soha to highest quality father of Soha holding Soha Toqeer Siddiqui with standards to ensure its Passport No. HU5199181 immediate effect products are child-safe. do hereby change my

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DUBAI SHOW TO HIGHLIGHT ‘LUXURY’ FACET OF INDIA TO ARABS & ASIANS Royal India Luxury Show to feature 22 exhibitors from India 22000 sq.ft. exhibition space at Jumeirah Beach Hotel Focus on travel, fashion, hospitality, wellness, leisure, weddings & lifestyle Arabs find India’s luxury portfolio impressive Envoy: Arab region offer big scope to promote Indian luxury New on-arrival visa rules to attract more visitors to India India-UAE bilateral trade worth over $65 billion

15-21 November 2014,Moharram 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 67 Pg18

DUBAI SILICON OASIS AUTHORITY CELEBRATES 43RD UAE NATIONAL DAY Colorful Cultural Performances, Recognition of National Employees Enrolling for UAE National Service Highlight Festivities

B y Q a d e e r A h m a d economic, trade and President of Indian launch of Tourist Visa on Siddiqui Dubai UAE: cultural links with the B u s i n e s s a n d Arrival (e-Visa) facility to ndia’s fastestUAE nationals by would growing luxury increase tourist traffic s e g m e n t s f r o m U A E t o India.”Gayathri Elayath By Qadeer Ahmad served at the event. As p l e a s e d o n t h i s encompassing travel, Bhardwaj, Chief Event Siddiqui Dubai UAE: part of a staff contest, important occasion to hospitality, wellness, Organiser, Globuzz, u b a i S i l i c o n D S O e m p l o y e e s recognize our staff healthcare, education, said: “Based on the Oasis Authority s h o w c a s e d t h e i r members that have fashion and lifestyle success of the inaugural ( D S O A ) , t h e p a t r i o t i s m b y enrolled for the UAE domains are coming s h o w, R o y a l I n d i a regulatory body for d e c o r a t i n g t h e i r National Service, a t o g e t h e r f o r a n Luxury Show-2014 has Dubai Silicon Oasis workspaces on the g r e a t i n i t i a t i v e exclusive trade show in been fine-tuned and we (DSO), the integrated occasion.Complementi endorsed by our leader Dubai on December 4 have given it a more free zone technology n g t h e f e s t i v e to empower our future and 5 to showcase the result-oriented park, today celebrated ambience, the DSOA generations and create comparatively lesserknown ‘luxury’ facets of approach in engaging a the UAE's 43rd India among the premium, unique group National Day with Emiratis, Arabs and in a people-to-people grand festivities at the HNIs Asians.Organized format in meeting their DSOA headquarters. Arab world in general Professionals Council by Globuzz, a Dubaineeds and expectations The celebrations were b a s e d l u x u r y a n d t h e U A E i n (IBPC), said such an about the luxury and organized in the consultant, the 2nd particular dates back to exclusive show would class out of India. This presence of Dr edition of Royal India more than a century ago go a long way towards show will truly fulfill their Mohammed Al Luxury Show will take d u e t o e n h a n c e d marketing, promoting Zarooni, Vice p e o p l e - t o - p e o p l e and branding place on an exhibition Chairman and CEO of contact.In a message, I n d i a ’ s space of 22,000 square DSOA, and DSOA he said: “The Arab world p o r t f o l i o o f feet at Dubai’s luxury staff, business partner icon, Jumeirah Beach constitutes an integral l u x u r y and community Hotel.The two-day show part of India’s extended products and members. A special will take place daily from neighborhood and is a s e r v i c e s . H e component of this 10 am to 6 pm and entry r e g i o n o f c r i t i c a l said: “India year ’s celebrations h e a d q u a r t e r s w a s young UAE leaders. i s f r e e t o t h e importance in political, s h o u l d n o t included honoring DSO draped with the UAE Our appreciation is also strategic, security and only intensify employees who had n a t i o n a l f l a g . I n d u e t o d a y t o o u r public.According to its e c o n o m i c t e r m s . I its marketing World Luxury Goods enrolled for the UAE addition, the pillars in national heroes as well believe such a show a n d National Service. The and around the building as the millions of expats Market Study, tourists endorses our vision to p r o m o t i o n a l are changing their aspirations.”The initiative holds strategic sported the UAE flag who live and work in the showcase India as a efforts, but the Indian relevance and was colors and ‘Spirit of the UAE.” Dubai Silicon consumption habits and world-class platform in l u x u r y m a r k e t opening ceremony will endorsed by the UAE Union’ images. Dr Oasis is currently home s e e k i n g o u t n e w areas of tourism, travel, stakeholders should be attended among President His Highness Mohammed Al Zarooni to over 30,000 people destinations for unique hospitality, technology, also take measures to o t h e r s b y t h e Sheikh Khalifa Bin said:“The UAE National residing and working in e x p e r i e n c e s a n d healthcare, wellness maintain credibility all P h i l i p p i n e s Zayed Al Nahyan, to Day is a perfect time to the high-tech free zone luxury.India cannot be and education.There is a l o n g h a v i n g t h e ambassador, Grace R boost the national spirit c e l e b r a t e t h e park that includes explained but should be a g r e a t s c o p e f o r visibility in the right Princesa, Seychelles a n d e n s u r e t h e achievements of our c o m m e r c i a l a n d experienced.The 21st promoting Indian luxury p l a c e s . I n t o d a y ’s a m b a s s a d o r, D i c k d e v e l o p m e n t o f leaders and the nation residential facilities, century India is full of portfolio in the Arab business environment, P a t r i c k E s p a r o n , n a t i o n a l c a d r e s and to reconfirm our schools and other luxury experiences. region through the UAE it was not just enough to Korean Consul General, capable of meeting commitment to our community services. A India’s rich history is m a r k e t . ” H e a d d e d : have a good luxury Seongdoo Ahn, and future challenges.The leadership’s vision. The wholly-owned entity of replete with opulence “Royal India Luxury product or service, but New Zealand Consul c e l e b r a t i o n s country has today the government of and grandeur and for Show 2014, we hope, also these need to be G e n e r a l C l a y t o n showcased traditional surpassed international Dubai, DSO operates centuries it has been a will create conducive marketed, branded and K i m p t o n . A c h a r i t y E m i r a t i a c t i v i t i e s b e n c h m a r k s a n d a s a f r e e z o n e preferred destination to environment that further promoted well to the fashion show and a including the staging of notched up landmark technology park for r e v i t a l i z e a n d enhances the luxury w i d e r w o r l d grand dinner reception folkloric performances a c c o m p l i s h m e n t s l a r g e e n t e r p r i s e s , rejuvenate the body and offering from India at a a u d i e n c e s . ” H e are the other highlights Leawa and Ayyalla, under the leadership of medium and small soul. India offers a global marketplace.The added:“The UAE-India o f t h i s y e a r ’ s highlighting the rich the President, His companies looking to diverse portfolio of decision of Government bilateral trade accounts event.Dubai commands heritage of the country. H i g h n e s s S h e i k h set up their offices in unique and memorable of India to relax visa for over US$65 billion 30 per cent of the Middle experiences.Emiratis East’s and 60 per cent of P o p u l a r E m i r a t i Khalifa Bin Zayed Al Dubai. and other Arabs have rules for nationals of and the UAE offers UAE’s luxury market. delicacies were also Nahyan. We are also various countries is i m m e n s e g r o w t h comparatively very little The UAE tops the list of exposure about the expected to give a boost opportunities for Indian Middle East countries MASDAR CITY CELEBRATES NATIONAL DAY WITH A I n d i a ’ s l u x u r y to the number of visitors b u s i n e s s e s w h i c h with the highest number FUN-FILLED COMMUNITY EVENT THIS FRIDAY element.Most are aware to India and luxury is needs to be channelized of tourists to India, with a about India being the one of the domains that and tapped by the luxury steady year-on-year Special Fridays@MasdarCity event offers families a host of Land of Grandeur, but will benefit from the new market players. India’s increase.According to free activities, including traditional Emirati performances, did not have better decision.”The exhibitors luxury segment needs the recent VISA Affluent children’s entertainment and creative workshops opportunities to learn include Incredible India to be marketed to the Study-2013, Emiratis a b o u t t h e l u x u r y (Ministry of Tourism, world in an aggressive belonging to the affluent experiences that awaits Government of India), manner and Royal socio-economic class By Qadeer Ahmad includin g f a l c o n r y, activities at Masdar t h e m . I n d i a o ff e r s Cox & Kings the longest India-2014 need to be give equal priority to Siddiqui Dubai UAE: t r a d i t i o n a l E m i r a t i City are very special as e s t a b l i s h e d t r a v e l appreciated. This show h i s F r i d a y , p e r f o r m a n c e s , a we celebrate National t o u r i s t s u n i q u e company in the world, perfectly supports the dining out, leisure and experiences with its expenditures on family. Masdar City will heritage market and Day. With fun-filled Cox & Kings Weddings, initiative to market and host a fun-filled other fun for the entire events for the entire natural beauty, vivid Ramoji Film City, Air promote India as a The study revealed that community event to f a m i l y . L i f e - s i z e f a m i l y , f e s t i v a l s , e x o t i c Aura, MEHAIR, Sansha luxury destination in all the UAE was ranked celebrate the 43rd characters from Freej, Fridays@MasdarCity b e a c h e s a n d S p a , W o o d l a n d , its totality.”I.R.V.Rao, f i f t h a m o n g t h e National Day of the the popular Emirati is a great way to start a r c h i t e c t u r a l EMGEE Developers- Assistant Director, India surveyed countries in U n i t e d A r a b animated television the weekend. Come marvels.Luxury is the A n a n t a m , J a y p e e Tourism Office, said: terms of individual plans celebrate with us at f a s t e s t g r o w i n g Green Golf Course, Six “Royal India showcases for future discretionary Masdar City.”Masdar s e g m e n t w i t h t h e S e n s e s S p a , U A E t h e l u x u r y t o u r i s m spending on holidays. City is easy to reach, visitors being offered E x c h a n g e , S o b h a products of India and it C o n c e r n i n g f a m i l y located 17 kilometers tailor-made, refined and developers Ltd, Rocky helps to imbibe the holiday trips over 90 per from downtown Abu b e s p o k e h o l i d a y s S, Archana Kochhar, grandeur and greatness cent of Emiratis took an Dhabi and a short drive e x p e r i e n c e s f o r Neeta Lulla, Monapali, of heritage, luxury overseas holiday in the f r o m Ya s I s l a n d , individuals, couples and Rohit Verma and Satya h o t e l s , t r a i n s a n d previous year and plans Saadiyat Island and Al g r o u p s . T h e I n d i a n P a u l . P a r a s wellness in the minds of to travel again in the Raha, with ample free Ambassador to UAE, Shahdadpuri, Chairman affluent Emiratis and coming year. parking. Its eco-design His Excellency T.P. of Nikai Group and Arabs in the region. The means it’s on average Seetharam, said India’s 10 Celsius cooler than MASDAR INSTITUTE MARKS 43RD UAE NATIONAL DAY WITH FERVOR A b u D h a b i c i t y. AND FLAIR Shaded, tree-lined and Students, faculty, staff and wider community celebrate UAE National Day with a host traffic free streets Emirates.The special series, will also greet provide the perfect of activities to honor the UAE’s culture and heritage Fridays@MasdarCity f a m i l i e s a n d backdrop for a Friday activity a community- k i d s . E d u c a t i o n a l out with family and focused, family-friendly workshops for children friends. Visitors will By Qadeer Ahmad g performances by gathering will see the will also bring science also have the chance to Siddiqui Dubai UAE: Mohamed Bin colours of the national and sustainability to life learn more about asdar Institute Hamed Al Mehali, flag reflected across in a fun and engaging Masdar City itself of Science and emphasizing the rich the city in an early way. The family fun during the day. Taking a Technology set culture and heritage celebration of UAE c o n t i n u e s w i t h walking tour through the scene for the of the UAE.Other National Day. There will magicians and stilt the city or riding the occasion of the 43rd features of the be traditional activities, walkers, a bouncy ‘ d r i v e r - l e s s ’ P R T UAE National Day with celebrations castle s y s t e m a r e a s a number of cultural and included a photo and face enjoyable as they are historical activities booth where painting. informative.The o r g a n i z e d i n celebrants posed in Foodies N a t i o n a l D a y coordination with the traditional UAE c a n Fridays@MasdarCity UAE Student Club. The attire, a camel ride enjoy day will run from 10am d a y ’s c e l e b r a t i o n s area, falconry f o o d to 9pm, with a packed stalls c u l t u r a l n s , schedule of free and a a c t i v i t i e s , participants activities over the great w h i c h were also course of the day. selectio i n c l u d e d treated to a Fridays@MasdarCity n o f Harbeya with s p e c i a l is an ongoing series of restaura traditional p o e t r y community events with nts. All s o n g a n d recital by others on the horizon. activities d a n c e S h e i k h Following the 28, the are free performances Rakkad bin next event will be an to join. , henna art, Abdullah Al end of year special on Mahra Al t r a d i t i o n a l Ameri, and December 19. This is Qassmi, followed by the director folk displays, and special Festival@MasdarCity commenced with the handicraf o f s i n stalls for preparing on January 23 and 24. UAE National Anthem ts and a marketin g i n traditional UAE dishes. The community event and a traditional march U A E g and The entire community then resumes on a bi- by the Abu Dhabi Police h e r i t a g e commun thoroughly enjoyed the weekly basis every Band for the crowds antiques ications activities that marked other Friday, from gathered at the Masdar d i s p l a y a t area. As the occasion of the 43rd February 6 through to Institute campus.The Masdar campus community part of the UAE National Day. April 3. said:“Thi enjoyed a number of celebratio s week’s

AN EGYPTIAN WINS HOTELANDREST TOURISM CONTEST AWARD By Qadeer Ahmad Siddiqui Dubai UAE: m a d A b d e l Fattah,Egyptian,has recently won the Hotelandrest tourism contest on the webpage, w w w. h o t e l a n d r e s t . c o m Abdel Fattah expressed his delight when he knew that he won a free stay at Rosewood Hotel Abu Dhabi. He said while receiving the award from Mr. Hazem Harfoush deputy Director of Marketing and Sales Management in Rosewood Hotel, that this is his first time in this hotel on the island, which is one of the upscale and trendy touristic destinations in the region,“I will enjoy a memorable weekend holiday with my family.”The prize includes a night’s at Rosewood Hotel with breakfast for two p e o p l e . M r. H a r f o u s h , congratulated Mr Abdel Fattah and wished him a pleasant stay in the hotel, which includes all the elements of relaxation and well-being not forgetting the

wonderful location it enjoys around all vital places in the city of Abu Dhabi.Ms. Haneen Al Daoud, Director of the webpage www.hotelandrest.com that Mr. Imad won from among

the more than five thousand participants in our contest,“We wish him a pleasntful stay at the hotel and wish all the other participants best luck in upcoming competitions, which were kicked off this week.”

PETROLEUM INSTITUTE STUDENTS SUCCESSFULLY TEST SOLAR CAR Testing at Masdar City goes well ahead of Abu Dhabi Solar Challenge By Qadeer Ahmad Siddiqui Dubai UAE: he Petroleum Institute (PI) solar car team has successfully tested its solar car on the roads of Masdar City, ahead of its official unveiling in November.PI is flying the flag for the United Arab Emirates (UAE), as one of 2 0 university teams from around the w o r l d competing in the Abu Dhabi Solar Challenge (ADSC). T h e competition, which is the Middle East’s first International Solarcar Federation event, will be held across the Emirate of Abu Dhabi from 16-19 January 2015. It is sponsored by Abu Dhabi National Oil Company (ADNOC), and hosted as part of Abu Dhabi Sustainability Week by Masdar-Abu Dhabi’s renewable energy company.The PI team consists of 17 locally-based students who have been working closely with partners from Japan’s Tokai University in getting their solar car ready for the challenge. They were delighted to test the vehicle around the streets of Masdar City.The team’s driver, Saleh Al Ameri, said: “We couldn’t be happier with how the testing went. All eyes are on us as the team representing the UAE during the solar challenge.The car performed very well during

our test drive at Masdar City.We look forward to showcasing our technology and agility of our car as we race around the Emirate in J a n u a r y. ” D r F a h a d A l Maskari, PI Solar Car Project Director and Associate Professor in the Mechanical Engineering Program, said: “The trials were about two things: f i r s t , making sure that the car met t h e requiremen ts set out by t h e organisers and second, testing its performance. We succeeded on both fronts and we are very pleased. The next step is officially unveiling the car to the public.”The PI team has been working closely with Tokai University students, with the support of their sponsors Japan Oil Development Company Ltd (JODCO),in preparing for ADSC.Ryuji Otsuka, Aerodynamics Chief of Tokai University, one of the students working with the PI explains: “It’s fantastic to be here in the UAE and working so closely with the PI in finding new ways to improve performance of the car. Our past experience of solar challenge events, combined with the expertise and fresh perspective of the PI team will hopefully prove a winning formula. PI’s entry will certainly be stronger as a result of our close collaboration and partnership.Bring on the challenge!”

ADCB WINS THE HAWKAMAH BANK CORPORATE GOVERNANCE AWARD By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Commercial Bank (ADCB) today announced it was declared the winner of the Hawkamah Bank Corporate Governance Award for 2014.The award, launched in 2007 by Hawkamah, the Institute for Corporate Governance, recognises banks that continually excel in Corporate Governance practices, beyond legal and regulatory requirements.This award recognises ADCB’s superior governance practices in the banking sector. ADCB won the award over counterparts from across the Middle East and North Africa (MENA) region.The winners were selected by a rigorous interview and judging process.A panel of i n d e p e n d e n t judges,consisting of leading global governance experts, selected ADCB for the second time in three y e a r s . S i m o n Copleston,General Counsel & Board Secretary at ADCB said:“ADCB is proud to win this prestigious award. The award highlights our commitment to governance across all levels of the Bank, from the chairman, board members, and executive management to our entire staff. It reaffirms our position as a regional leader in governance”.Hawkamah's mission is to promote corporate sector reform and good governance, and assist the MENA region in developing and implementing sustainable corporate governance strategies.ADCB demonstrated its leading position to the award judges through its commitment to good corporate governance as well as, amongst other things, its effective and engaged Board of Directors, its adherence to best practices in disclosure and transparency, its consideration of shareholders rights, and its risk and remuneration governance.

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