Azad news edition 68 by Azad News Middle East

22-30 November 2014,Safar 1435

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Edition 68 Pg1

ADCB ISLAMIC BANKING PARTNERS WITH THE WORLD ISLAMIC ECONOMIC FORUM A strategic sponsorship to support 10th edition of WIEF KHALAF AHMAD AL HABTOOR WELCOMES SENIOR FRENCH DELEGATION; ENCOURAGES FRENCH BUSINESS TO DUBAI BLACKBERRY PASSPORT IN WHITE AVAILABLE IN THE MIDDLE EAST By Qadeer Ahmad Siddiqui Dubai UAE: ollowing a successful launch of the BlackBerry Passport in Black, the BlackBerry Passport is coming to the Middle East in white and is expected to be available in the BlackBerry store in The Dubai Mall and in all leading telecom retailers in the UAE from December 1. Featuring a large square touch screen and new QWERTY touch-enabled keyboard, the BlackBerry Passport is a device purposebuilt for productivity-driven business professionals who want a smartphone that empowers them with the mobile

tools they need to get things done, without sacrificing style or portability. And now, the BlackBerry Passport will break through the sea in stylish white.Thoughtful Design for the Mobile Professional:Inspired by an actual passport, the universal symbol of mobility, the size and form factor of BlackBerry Passport is portable enough to easily tuck into pockets and use

wherever you go. Utilizing premium, robust materials such as Corning Gorilla Glass 3 for the display and forged stainless steel for added strength, BlackBerry Passport will provide the durability business professionals require in a smartphone. The large square screen is optimized for viewing

and creating content, and will make everyday tasks like reading and writing emails, reviewing and editing documents, web browsing, and map navigation, more comfortable and effortless. The BlackBerry Passport includes

the industry’s first touch-enabled keyboard with gestures that make typing, editing and navigating more efficient and accurate. BlackBerry's physical QWERTY keyboards have always made it easier for users to create polished, professional communications with e x c e p t i o n a l a c c u r a c y. T h e BlackBerry Passport is one of the first devices to launch on

BlackBerry’s latest OS platform, BlackBerry 10.3. it comes preloaded with new productivityenhancing features including BlackBerry Blend and BlackBerry Assistant, as well as the BlackBerry World storefront and Amazon Appstore, offering access to the very best apps for work and play.

COMMERCIAL BANK OF DUBAI CEO INTRODUCES KHALAF AL HABTOOR TO THE NEW GENERAL MANAGER By Qadeer Ahmad Siddiqui Dubai UAE: halaf Ahmad Al Habtoor, Chairman of the Al Habtoor Group met Peter Baltussen, CEO, Commercial Bank of Dubai (CBD) at the Al Habtoor Group head office on Al Wasl Road on Sunday November 9, 2014. The meeting was a courtesy call to introduce CBD’s new General Manager, Alain Renaud, to the Chairman. Also present from the Al Habtoor Group was Mohammed Al Habtoor, Vice Chairman and CEO; K. P. Rajan, Group Financial Advisor; Ahmad Otaiba, Director-Member of the Board; and Arun Krishnan, Chief

Financial Officer. The group discussed the general banking environment in Dubai and the growth prospects for the UAE economy and the Al Habtoor

Group. Commercial Bank of Dubai, which started out in 1969, offers a range of retail and commercial banking product and services.

By Qadeer Ahmad Siddiqui Dubai UAE: halaf Ahmad Al Habtoor welcomed a senior French delegation at his office on Tuesday November 11, 2014. Majdi Abed, French Consul General to Dubai, introduced Al Habtoor to Anne-Marie Idrac, Special Representative of the French Minister of Foreign Affairs and International Development for Economic Affairs with the United Arab Emirates (UAE).Also present was François Sporrer, Regional Manager-Middle East for the French Trade Commission, and JeanClaude Daupeyroux, Head of the French Economic Service. Present from the Al Habtoor Group was Mohammed Al Habtoor, Vice-Chairman and CEO and Ahmad Otaiba, Director-Member of the Board.The group discussed the potential for increased opportunities for French companies in Dubai and further collaboration with the Al Habtoor Group of companies. Al Habtoor

said, “Dubai is offering an abundance of opportunities to international companies whether it is through investment or jobs. This is where the growth is. The economy is thriving. ”Mrs

Idrac, who has held several key senior positions in France, including government positions and CEO of French rail operator SNCF, is on a two day official visit to the emirates. Her visit includes attending the official inauguration of the Dubai Tram, which opens today. The Dubai Tram was built by a consortium which includes French company Alstom. Alstom is also involved in the Al Habtoor Group’s Al

Habtoor City project on Sheikh Zayed Road. The multi-use development will incorporate three five star hotels on one plot along with three high-rise residential towers on the upcoming Dubai Water Canal. It will also be home to the regions first permanent Franco Dragone Entertainment Group water-theme production. Al Habtoor said he would like to encourage more French companies to the UAE, particularly large engineering and construction firms. “The UAE is spending trillions of dirhams on landmark projects. This is how a country is built. It creates healthy economic activity, generates jobs, and attracts visitors to the country.” In the past Al Habtoor has hosted groups of French SMEs in Dubai to show them the potential business opportunities in the emirates, particularly Dubai. François Sporrer thanked Al Habtoor for his ongoing support of French businesses.

ABU DHABI MUSIC AND ARTS FOUNDATION PAVILION AT ABU DHABI ART CELEBRATES EMIRATI EXCELLENCE IN ART AND DESIGN By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Music and Arts Foundation (ADMAF) will showcase its on-going commitment to the arts through the work of emerging Emirati artists and designers at Abu Dhabi Art Fair. Award-winning pieces by Fatima Fayrooz and Shakhbout Al Kaabi will be presented in a pavilion inspired by the architecture of Zaha Hadid and designed by Emirati university undergraduates. ADMAF’s presence at Abu Dhabi Art in 2014 will further highlight the Foundation's activities in nurturing creativity among young people and developing inspiring role models for the future through a programme of talks, walks, and conversations with UAE cultural pioneers including Azza Al Qubaisi, Amal Al Agroobi, Jalal Luqman and Mattar Bin Lahej.H.E. Hoda I. Al Khamis-Kanoo, Founder of the Abu Dhabi Music and Arts

Foundation, said: “Since 1996, ADMAF has been enabling young minds to develop their creative potential and intellectual might through the arts. The ADMAF Pavilion at this year’s Abu Dhabi Art articulates the vision of the UAE

capital in encouraging tomorrow’s pioneers to broaden the horizons of possibility. That is why we are focusing on ‘Rewarding Excellence’ at the Pavilion; ADMAF’s portfolio of awards dedicated to investing in the promise of the next generation.”ADMAF’s commitment to the visual arts spans awards, resources, initiatives, commissions, and the ADMAF Art Collection.

Accompanying its Design Award, ADMAF has established four other awards that include The Comic Arts Award, The Creativity Award, The Christo and JeanneClaude Award as well as The Abu Dhabi Festival Visual Arts Award. The ADMAF Pavilion will provide a number of educational and community outreach programmes during the fair including guided tours of the fair with artists and information sessions about ADMAF grants, awards and The National’s Gallery and teacher’s sessions.As the UAE’s foremost independent cultural foundation, delivering worldclass programmes of arts education and community arts across the UAE, ADMAF will also be providing tours for students and will be looking after 550 students from various universities and schools such as the HCT Women’s College Fujairah, Madinat Zayed and the University of Sharjah during the Abu Dhabi Art fair.

CARREFOUR MARKET ANNOUNCES THE OPENING OF ITS 29TH STORE IN THE UAE IN TECOM’S I-RISE BUILDING New Carrefour market will cater to business and residential needs of Iris tower By Qadeer Ahmad Siddiqui Dubai UAE: ajid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, today announced the launch of its newest Carrefour Market in the UAE in TECOM’s I-Rise Tower, a mixed used business and residential tower. This latest 1,000 square metre offering will bring Carrefour Market ‘s total number of stores to 29 in the UAE.“We are delighted to be opening our 16th Carrefour Market in Dubai and 2nd Carrefour Market in TECOM and to be able to bring our high standard of produce and customer service to the

business and residential tenants of the building. Carrefour Market prides itself on supporting local communities both with our adaptive product selection catering to each community’s needs, and our offering of locally grown fresh produce,commented Franck Rouquet, Vice President Carrefour Market UAE, Qatar, Oman, Kuwait, Bahrain. Carrefour Market by Majid Al Futtaim offers fresh dairy products, fruits and vegetables, an in-store bakery, fishery and butchery sections designed by Carrefour School graduated experts, a wide selection of organic products and imported products including a vast

selection of Carrefour private labels.The store, conveniently located on the ground floor of TECOM’s I-Rise tower, will be open 24 hours a day, 7 days a week, with easy parking access.“Developing the MAF brand and expanding MAF Carrefour is of utmost importance to us” commented MAF’s Senior Vice President of Special Projects and Development, Younis Al Mulla. “By continually engaging in new activities and opening new Carrefour stores we can consistently grow the brand throughout the region while maintaining the same high standard of service that is now synonymous with all of MAF’s endeavors,”Al Mulla concluded.

By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Commercial Bank’s (ADCB) Islamic Banking announced today its strategic partnership with the 10th World Islamic Economic Forum (WIEF). The conference, which is a specialized edition of the World Economic Forum held annually in Davos, Switzerland, and London, will be hosted for the first time in Dubai from 28-30 October, 2014.The strategic partnership with the 10th WIEF is a testimonial to the ADCB Islamic Banking commitment towards driving innovation, inclusion and stability to strengthen the global Islamic financial industry.On the occasion, Amr Al Menhali – Head of Islamic Banking at ADCB said: “We are delighted to partner with WIEF and strengthen ADCB’s position and expertise to be part of Dubai’s ambition to become the capital of Islamic economy. Islamic banking is still relatively young, when compared to the conventional, though maturing rapidly. Islamic Banking is at ADCB’s core, thus solutions provide the highest levels of quality, service and convenience, through a full Shari’ah compliance offering.”ADCB Islamic Banking is a partner of choice for the growth

of Islamic banking customers and businesses. ADCB provides customized product packages, outstanding services and expert advice that are available to all existing and potential clients across the UAE. In an attempt to support the growth of the SME sector in the UAE, ADCB has partnered with the Khalifa Fund for Enterprise Development to provide subsidized facilities to business owned by UAE nationals. Such endeavors are in line with the Abu Dhabi Economic Vision 2030 by diversifying and contributing to the capital’s economy.

A BREATH OF FRESH AIR WINTER BREAKS BY KEMPINSKI OFFER MULTIPLE ESCAPE OPTIONS By Qadeer Ahmad Siddiqui Dubai UAE: hether it is to escape the hustle-andbustle of the city or to enjoy the year-end festivities,Kempinski is offering affordable winter break options in all of its 73 hotels worldwide with up to 35% off regular rates.In Jochberg, the top of the mountains are already covered with snow and the slopes are waiting for the first skiers, High Tatras’ horses are ready to stride across the winter landscape, drawing carriages full of smiling children and St Moritz is celebrating its 150th anniversary as a ski resort with special anniversary packages. If relishing the warm sun is a priority, swimming in one of the nine infinity pools in Ishtar or

relaxing on the beach at Emirates Palace while admiring its extravagant Christmas tree will do the trick.Winter Breaks

are available from 15 November 2014 to 16 March 2015. To find and book your escape, visit kempinski.com or consult your travel professional. Reservations are subject to availability and reductions vary by hotel and destination.

22-30 November 2014, Safar 1435

DUBAI QUALITY GROUP HONORS THE 3RD UAE IDEAS CONFERENCE & AWARD 2014 WINNERS The Awards included 10 categories covering economic, scientific and social ideas By Qadeer Ahmad Siddiqui Dubai UAE: ubai Quality Group today announced the winners of 3rd UAE Ideas Conference and Award 2014 ceremony held at the Palace Downtown Dubai, under the patronage of H.H. Sheikh Ahmed bin Saeed Al-Maktoum, President of Dubai Civil A v i a t i o n A u t h o r i t y, Chairman of the Dubai Airports, Chairman and Chief Executive of the Emirates Airline & Group and t h e Honorary Patron of D u b a i Quality Group, D u b a i Quality Group. 16 winning ideas out of 133 entries submitted by individuals and organizations received this year, were honored by Dubai Quality Group’s Team, Dr. Abdulrahman Al Muaini, Vice Chairman and B a d r i y a A l Ta m i m i , Managing Director, in the presence of a host of government officials, public and renowned private sector individuals and media representatives.Dr. Mansoor Al-Awar, Chancellor of Hamdan Bin Mohammed Smart University delivered the opening speech of the conference, highlighting the importance of positive energy within the working environment. His speech was inspired by the thought of His Highness Sheikh

Mohammed bin Rashid Al Maktoum and his leadership style.Badriya Al Tamimi, Managing Director of Dubai

Quality Group said: “We take pride that Dubai Quality Group’s 3rd UAE Ideas Conference and Award i s contributing t o T h e National Innovation Strategy launched by H i s Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, to promote creativity and innovation, support achieving the UAE 2021 vision, and position the country amongst the most innovative nations in the world.“This year’s entries were characterized by the high standard of ideas, and the tremendous level of innovation and creativity which required a thorough and rigorous assessment process by our judging c o m m i t t e e ” , s h e continued.The event was sponsored by Dubai E l e c t r i c i t y a n d Wa t e r Authority (DEWA), Emirates Transport, Emirates Global Aluminum (EGA) and SAP.

ON AIR DINING CONFIRMS NEW HOME AT LONDON STANSTED’S DIAMOND HANGAR

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ADCB RECEIVES APPROVAL FROM MONETARY AUTHORITY OF SINGAPORE FOR REPRESENTATIVE OFFICE By Qadeer Ahmad Siddiqui Dubai UAE: b u D h a b i Commercial Bank ( A D C B ) announces plans to open a representative office in Singapore later this year, following recent approval from the Monetary Authority of Singapore.The office, which will be located in Singapore’s Central Business District, will serve to help facilitate and grow ADCB’s future set of global offerings for existing and prospective clients, thus creating an important foothold in the Southeast Asian financial markets.Colin Fraser, Head

of Wholesale Banking Group at ADCB said, “Singapore is a vital business crossroads of the world, and with Southeast Asia continuing to benefit from positive trade flows with the Middle East, it is natural and appropriate that ADCB establishes presence there, in-line with our overall strategy for an increased international presence that will build over time”.The move to establish ADCB’s presence in Southeast Asia comes just five months after its launch of a representative office in London, and marks yet another milestone in ADCB’s growth trajectory.

ABU DHABI MUSIC & ARTS FOUNDATION PRESENTS DESIGN COMMISSION AWARD TO STUDENTS FOR PAVILION AT THIS YEAR’S ABU DHABI ART By Qadeer Ahmad Siddiqui Dubai UAE: n d e r t h e patronage of His Excellency Sheikh Nahayan Mabarak Al Nahyan, UAE Minister of C u l t u r e , Yo u t h a n d Community Development, Abu Dhabi Music & Arts Foundation ( A D M A F ) presented Meera Rashid Al Mualla, M i n a Wa t a n A l Sheikhly and Saba Rahanjam, from the University of Sharjah’s College of Fine Arts & Design, with the ADMAF D e s i g n Commission Award 2014. The ceremony was held at the ADMAF Pavilion at Abu Dhabi Art and was attended by HE Sheikh Nahayan Mabarak Al Nahyan, H.E. Hoda Al Khamis-Kanoo, alongside experts in the field.H.E. Hoda I. Al Khamis-Kanoo, Founder of ADMAF, said “Through initiatives like the Design Commission, ADMAF aims to inspire a new generation of creative minds capable of presenting contemporary art to a wider public. ADMAF is fully committed to the development of the UAE’s visual arts and design industry and this year’s Pavilion at Abu Dhabi Art articulates the vision of the UAE capital in encouraging the pioneers

of the future to broaden the horizons of possibility.”The A D M A F D e s i g n Commission enables ADMAF to celebrate the creative talent of the UAE youth in both design and science. It also provides a platform from which to

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GULF RELATED BREAKS GROUND ON AL MARYAH CENTRAL Construction commences on New Super-Regional Shoppping Center in Abu Dhabi By Qadeer Ahmad Siddiqui Dubai UAE: eading regional development company Gulf Related today broke ground on Al Maryah Central, a 2.3 million square foot superregional shopping center located at the core of Al Maryah Island in Abu Dhabi. The groundbreaking marks the start of construction on the iconic project ahead of

it’s opening in March 2018.This development milestone follows the recent landmark agreement which will see the opening of two iconic US department stores, Macy’s and B l o o m i n g d a l e ’s , i n A l Maryah Central. In addition,

A l Ta y e r Group w i l l operat e over 2 0 inline retail stores repres enting approximately one third of Al Maryah Central’s total leasable space.Ken Himmel, Co-Managing Partner, Gulf Related said, “We are thrilled to commence construction on Al Maryah Central and bring to l i fe a w o r l d - c l a s s , destination-making offering evolving from the remarkable response by the retail community to The Galleria on Al Maryah Island. With the tremendous combined endorsement by Al Tayer Group through the provision of Macy’s and Bloomingdale’s to anchor the development and approximately a third of the retail composition already spoken for by a diverse array of in-line stores, cafes

a n d restaur ants we a r e confide nt that A l Maryah Central w i l l achiev e our vision as the greatest shopping experience in the

region and open up the world of retail, entertainment and dining within the Abu Dhabi c o m m u n i t y. I t a l s o represents a further catalyst in the rapid development of Al Maryah Island.”Upon completion, Al Maryah

Central will be connected to over 15.7 million square foot of adjacent, completed and occupied properties on Al Maryah Island. The vibrant urban hub will include Sowwah Square, comprised of The Galleria on Al Maryah Island, four Grade ‘A’ commercial towers, Rosewood Abu Dhabi and Four Seasons Hotel Abu Dhabi (due for completion in 2016); new headquarter office towers for both the National Bank of Abu Dhabi and Al Hilal Bank; Maryah Plaza’s luxury residential towers and Cleveland Clinic Abu Dhabi. The entire district will be highly accessible and directly interconnected by air conditioned passageways and serviced by over 15,000 parking spaces and 13 bridges.Gulf Related is a partnership between Gulf Capital, one of the Middle East's leading alternative asset management firms, and Related Companies, one of the largest private real estate development and investment firms in the United States.

AIROCIDE REVOLUTIONARY FILTER-LESS AIR PURIFICATION TECHNOLOGY DEVELOPED BY NASA NOW AVAILABLE IN UAE The revolutionary filter-less air purification technology that is developed by NASA has been introduced to the Middle East market by Akida Holdings a member of Fakhruddin Holdings and Max Electronics a part of Landmark Group for the first time and is now available in UAE By Qadeer Ahmad Siddiqui Dubai UAE: irocide cleans almost 100 per cent of indoor air of pathogens, allergy triggers and harmful gases from household products. The FDA approved filterless air purification system has been in existence in the US since 2013.Industry experts say that Airocide has proved to be very successful as it is capable of eliminating virtually 100 percent of Volatile Organic Compounds (VOCs)harmful gasses emitted by products around the home including aerosol sprays,

showcase this talent and generate awareness and recognition.This year ’s applicants were encouraged to draw inspiration from the work of world-renowned architect, Zaha Hadid, in order to produce the ADMAF pavilion at the art fair. The winners of the 2014 commission Meera Rashid Al Mualla, Mina Watan Al Sheikhly and Saba Rahanjam were hugely successful in fulfilling the brief by creating a contemporary space that displays award-winning pieces by emerging Emirati artists and designers Fatima Fayrooz, Shakhbout Al Kaabi, Moza Obaid and Fatima Al Muhairi.

and forces them into a densely packed matrix of highly reactive catalysts that are activated by a high intensity 254-nanometer light. The reaction destroys these harmful pathogens on contact. Nothing is captured so there is nothing to clean. All that exits is crisp, clear a i r, w i t h z e r o o z o n e emissions.Research indicates that Airocide is not only an air purifier but also a life saver as it is helping more and more people globally to stay healthy and pollution-free.Commenting on the effectiveness of

Director of AKIDA Holding said: “Indoor air pollutants have been ranked among the top five environmental risks to public health. After years of rigorous scientific research on air quality

distributor of Airocide in the GCC, said:“We expect a strong demand for Airocide from the home segment of customers in the GCC as they are conscious of the fact that indoor air plays a large part in their health and productivity. Anecdotal evidence suggests that we experience a relatively higher incidence of respirat o r y diseas es and allergie s in the region a n d Airocid e will definite ly help i n prevent i n g these.” Airocide technology was built for NASA, used in earth orbit and clinically tested by the University of Wisconsin,Texas Tech University and Texas A&M University. Airocide is priced at AED 2939 and is available in the GCC at leading electronic and lifestyle stores across the region.

By Qadeer Ahmad Siddiqui equipment, and a dedicated Dubai UAE: pastry area in addition to an ollowing a significant extensive storage area. round of investment, Maximising the benefits of led by former UK the new kitchen the On Air CEO of Airbus Group Robin Dining brigade has Southwell, On Air Dining, developed a new menu for creators of one of the its expanding clientele, world’s leading inflight which covers a range of dining experiences, has dishes from perennial moved to a new home at favourites such as the London Stansted’s signature dish Tuna Nicoise Diamond Hangar.The new to modern contemporary 4,000 sq ft facility boasts plates such as Sous Vide cleaning supplies, inside space stations, direct airside access Cod in Miso Sauce. “We disinfectants, hobby RENAULT MIDDLE EAST RECORDS NASA developed the straight to supplies, building materials, technology that is used SIGNIFICANT 33% SALES GROWTH parked or paints and exclusively by Airocide, a ACROSS GCC h a n g a r e d thinners, filter-less air purification business jets strippers Renault Middle East announced record sales system that’s been proven and positions a n d to effectively remove the growth of 33% in versus 9% market growth in On Air Dining pesticides. worst indoor air pollutants. It the region over the first nine months of 2014. right in the heart It also is a proud moment to launch of the business a l m o s t Airocide in the UAE along By Qadeer Ahmad Siddiqui the top European generalist a v i a t i o n eliminates with Max Holdings as our Dubai UAE: model and among the top community. The all mold, distributors. Soon it will be n the United Arab 50 best-selling models c o m p a n y f u n g i , available across GCC and Emirates, Renault’s overall. In Saudi Arabia r e c e n t l y viruses and we believe that it will make a sales jumped by 34% considered the largest rebranded with bacteria significant difference to the in Abu Dhabi and 38% in automobile market in the t h a t c a u s e a l l e r g y a name that quality of life here”.Neelesh Dubai, a very impressive Middle East Renault has aligns itself symptoms and respiratory Bhatnagar, CEO of Max spoke to our clients, flight a c h i e v e m e n t w h e n posted impressive results, closer to the sector; the sickness.Airocide draws in Electronics LLC, part of Airocide, Mr. Amit Vardhan attendants and bizjet compared to the same with 44% sales growth harmful airborne pathogens physical move to an airport Landmark Group and the Marketing and Sales owners all over the world in period in 2013, during which compared to same period location further reinforces determining where we the two last year. its commitment to DUBAI MOTOR FESTIVAL should establish our first emirate Since expanding its culinary d e d i c a t e d n e w s each 2012, aviation offering. With its kitchen,”said Daniel Hulme. recorde Renault new base at Stansted On “Here at London Stansted d 1 2 % h a s Air Dining will also be better with our dedicated team of m a r k e t continuo positioned to target the wide c h e f s a n d o p e r a t i o n s growth. u s l y body market, which it is personnel we will be able to T h e been the targeting as part of its conveniently cater for the remarka t o p expansion strategy. “Wide whole range of aircraft up to b l e Europea bodies are regular visitors Heads of State’ visiting g r o w t h n brand, to Stansted Airport and we B747s. For the first time our from the with the want to be able to provide vehicles and team will be beginnin Renault these VVIP clients with the a b l e t o l o a d f r e s h l y g of this Fluence best inflight dining prepared food directly from year is a n d experiences possible. We the kitchen on to the aircraft. t h e Renault are even investing in a highImportantly too, we will be result of Duster loader* which will enable us able to train visiting flight widenin as the to control our own delivery attendants from Europe, the g Renault’s range of models two best-selling European and catering provision, this Middle East and the USA, and competitive pricing. models. In the Gulf Region, is key when handling the on how to prepare our Within the UAE, the growing Renault Middle East has large and high value orders cuisine and invite them to success of the flagship seen 21% sales growth for this part of the business our regular culinary training model Renault Duster has 2014 compared to the same aviation sector days,” he added.On Air positioned the vehicle as period last year. requires,”said Daniel Dining is internationally Hulme, CEO, about the renowned for its expertise in company’s plans.The On training and food handling Air Dining kitchen at the expertise and Daniel Hulme Diamond Hangar has been has served as Vice modified and specifically reChairman of the European designed to accommodate Corporate Aviation Flight the needs of the culinary Attendants Committee, requirements for the endorsed by NBAA/EBAA, aviation sector. It features for two years. state-of-the-art cooking azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg2 )

EFFIE AWARDS 2014 TO SHINE A LIGHT ON THE REGION’S MOST EFFECTIVE CAMPAIGNS Leading marketing effectiveness awards program to honor the campaigns that have yielded the best results By Qadeer Ahmad Siddiqui that have had the most when it joined with the GMR Dubai UAE: measurable impact both in Effectiveness in Marketing his year ’s Effie this part of the world and Awards the GEMAS the MENA awards will further afield.The Effie former touchstone measure 22-30 November 2014,Safar1435 be shining a light on MENA 2014 program takes of regional marketing Email:azadnewsuae@yahoo.com the most brilliant players in place at Saddling Paddock, brilliance. Organizers say Mob:00971 56 118 6007 Edition 68 Pg3 t h e M E N A r e g i o n ’ s The Meydan Hotel in Dubai, that the continued growth of marketing and advertising with this year’s edition the Effies scheme is an SHARAF AND SAGE PARTNER TO BUILD landscape, with the scheme having been expanded to a indication of the strength of VERTICAL ERP SOLUTIONS FOR DOMESTIC h a v i n g s u c c e s s f u l l y total of 23 classes of the global marketing AND INTERNATIONAL MARKETS cemented itself as the achievement; including industry and its capacity to leading industry awards Best Youth Marketing l e a d By Qadeer Ahmad Siddiqui Sage product team.”SCST is program. Now in its sixth Campaign, Best Use of communications.“Correspo Dubai UAE: a l i g n e d w i t h edition, the Effie MENA Social Media and Most nding with the rise in the haraf Computers and H . H . S h . M o h a m m e d b i n awards has become the Effective Agency Network of number of categories for the S o f t w a r e T r a d i n g Rashid's Vision 2021 and the Ye ar. The full Effies MENA 2014, we have (SCST) of the United Expo 2020 in the technology spectrum of categories campaigns and initiatives seen an increase in the Arab Emirates and leading and retail verticals. As part of has been designed to m o v i n g a w a y f r o m number of entrants, with business solutions provider t h e S h a r a f f a m i l y, o u r allow organizations, billboards and broadcasts s u b m i s s i o n s f o r t h e Sage have extended their business is built on the core b r a n d s a n d o t h e r and instead, shifting into the forthcoming edition 75 strategic partnership by values of trust, respect and s t a k e h o l d e r s t h e emergent digital realm,” percent higher than last agreeing to work closely agility,” adds Faisal Ali, CEO o p p o r t u n i t y t o says Alexandre Hawari, Co- year,”says Hawari.“This is a together to develop vertical of Sharaf Computers and showcase their talents CEO of Mediaquest, the sign of the continued solutions based on the in their respective media organization behind strength of the regional Sage ERP X3 platform discipline, with the t h e e v e n t . “ We h a v e marketing industry, which for the domestic and judges deliberating on planned the forthcoming constantly seeks innovative international the campaigns that Effies as a recognition of and captivating initiatives to markets.Says Keith have yielded the most this new reality and a effectively reach out to and Fenner, Sage Director tangible results.“This celebration of the very best engage with the consumer.” and Head of Sage year, the Effie Awards is m a r k e t i n g t a l e n t b y Middle East:“This is an the largest event to honoring those campaigns exciting opportunity for date, it features even that have had a quantifiable us to work closely with more categories for effect, with many of the a leading family e n t r y. T h e g l o b a l winners making use of new business in the marketing sector has media platforms.”The Effie Software Trading.“We are Emirates to bring relevant b e n c h m a r k f o r undergone radical change MENA Awards became part vertical solutions to mid-sized striving to be among the Top acknowledging the ‘ideas in recent years, with new of the Effie program in 2009 businesses in the UAE, the 10 SMEs in the country. We that work’ and the concepts Middle East and other parts of will achieve this by delivering FIRST-EVER SRI LANKA TRAVEL GUIDE IN ARABIC RELAUNCHED ON POPULAR the world.“The combination of top-quality solutions to our DEMAND SCST’s vertical industry and clients and showing them the regional knowledge and our value of our experienced Emirati author Heba Al Mansoori presents an up-close look at a spectacular all-weather Sage ERP X3 will deliver team. This will allow us to destination b u i l d t r u s t w i t h o u r powerful, flexible and scalable solutions that help our joint customers.”The commercial By Qadeer Ahmad Siddiqui as an all-round travel journalists alike when it was customers to leverage their and technical relationship with Dubai UAE: destination in the Arab first launched at the business information and Sage, provides a unique ith 20,000 region is growing even as Arabian Travel Market in opportunity for SCST to drive efficiencies.”Yasser al copies already the island’s tourism Dubai in 2010.Her fun, “tellSharaf,Chairman of Sharaf further our aspirations of being sold out industry picks up steam it-like-it-is” delivery style, b e c o m i n g a l e a d i n g HQ Investments,says: and in response to constant “Consistent with the Vision intellectual property holder in demand for more copies, the UAE, “says Chris Wiener, 2021 of the Government of the first-ever Arabic U A E t o d e v e l o p SCST’s Operations Director. language travel guidebook “Having had the privilege to be knowledgeable and titled - 'Sri Lanka: The Most innovative Emiratis and our hosted here by some of the Beautiful Island in the o w n p l a n s t o d e v e l o p top family owned business in World' is being re-launched intellectual property on the UAE for the past 16 years, for the benefit of potential international platforms, SCST I am honored to be leading tourists and the travel trade is pleased to work with the this program.” across the region.The guidebook, a labour of 1,500 UAE RESIDENTS BENEFIT FROM love* by Emirati serial spectacular diving. entrepreneur Ms. Heba Al HEALTH SCREENINGS AT LIFELINE Compact in size, the island Mansoori, Founder and HOSPITAL’S FAMILY HEALTH AWARENESS also offers spectacular hill CEO of marketing following a successful and right on target DRIVE trails and nature trekking communications agency rebuilding effort. We have understanding of what possibilities, all within easy BIZ COM and broadcast Three-day Campaign Offered Complimentary had constant inquiries at would appeal to the Arab driving distance of the and print media veteran, is Health Check-ups and Consultations at Ibn Battuta our offices, which is why I traveller, turns the travel capital.No wonder tourists the first of its kind written thought of relaunching the guide into a delightful Mall from all over the world visit with the Middle Eastern book."Ms. Al Mansoori was reading experience that Sri Lanka every year in traveller in mind. It presents initially fascinated by tales literally takes the reader to By Qadeer Ahmad Siddiqui Communities’that reaches search of a perfect holiday the Arabic speaking tourist of Serendib told to her by the destination so they Dubai UAE: out to residents through a ranging from nature, with a close-up look at what Sri Lankan members of her have the knowledge and n impressive 1,500 host of initiatives talks, public culture, adventure, is a stunningly attractive h o u s e h o l d s t a ff . T h e tips to explore the U A E r e s i d e n t s events, wellness campaigns education, healing to destination.Through the fascination with the island d e s t i n a t i o n b e t t e r. A benefitted from the at schools and offices.We aim spiritual discovery or simply book, Ms. Al Mansoori took root following a visit complete destination, Sri complimentary health check- to raise awareness on a to watch a cricket match or presents a vivid image of with her entire family. “I love Lanka offers the ups and healthcare advice variety of conditions that the emerald Isle as a travelling and was totally adventurouso f f e r e d b y L i f e l i n e affect the overall health and veritable tourist paradise, enthralled by my first Sri minded a full range Healthcare, a pioneering wellbeing of the UAE’s full of cultural and Lankan experience. I have of water sports healthcare organization, as residents. The event at Ibn environmental gems, re-visited the country many swimming, sailing, part of its three-day ‘Family Battuta is the first of several stunning locales, serene times, discovering more windsurfing, scuba Health Awareness Drive’ such components planned hillsides, captivating fascinating aspects of the diving, water-skiing conducted at the Ibn Battuta t h r o u g h t h e y e a r. ” H e coastlines and beautiful country on each visit.”Ms. and deep sea Mall in Dubai.Hosted near added:“Our early analysis beaches. All this in a style Al Mansoori’s insights are fishing. Boasting Geant Supermarket from 6 to from screenings reveals that that is both understated but particularly relevant and some legendary 8 November, the drive offered nearly one in every four e n g a g i n g l y valuable for potential surfing locales, the f r e e b l o o d g l u c o s e , participants who underwent sincere.Speaking about the travellers and the book met serene waters cholesterol, blood pressure, tests either had elevated relaunch, Ms. Al Mansoori play a round of golf. with rave reviews from around the island are also Body Mass said: "Interest in Sri Lanka travel trade icons and favoured for some Index (BMI) and tympanometry MORE THAN 4,700 EXHIBITORS EXPECTED AT AMBIENTE 2015, THE WORLD’S t e s t s . LEADING CONSUMER GOODS FAIR Consultations for dental care, Five-day event in Frankfurt, Germany to attract major interest from Middle East trade buyers as paediatric care, top UAE companies take part gynaecology and audiometry By Qadeer Ahmad Siddiqui innovations for five days on internationa were also Dubai UAE: 328,500 square metres of l markets. available.For mbiente 2015, the exhibition space (gross). We are those with world’s leading The United Arab Emirates excited aberrant levels, consumer goods was represented by six about our medical experts event will again occupy the companies. 144,000 trade upcoming were available whole of Frankfurt Fair and buyers from 161 countries cooperation on-site to offer Exhibition Centre, the (2013: 140,000 from 143 as Partner expert advice, Country as needed. In an with Messe effort to engage Frankfurt for the wider blood pressure or blood sugar 2015, and community, onsite raffle levels. A greater area of we look draws were conducted giving concern was the fact that they forward to away exciting prizes including w e r e u n a w a r e o f t h e Group, Samim Group and showcasing vouchers for dental scaling abnormal levels. We are still S i n a b r o cutting-edge American a n d p o l i s h i n g , t o o t h analyzing the information and International.Ambiente is interiors, housewares and whitening, mammograms plan to carry out an in-depth the unrivalled business outdoor design and flu vaccines.Advet study to establish emerging platform for the global products.”As in previous Bhambhani, Chairman, trends. However, this initial consumer goods industry. years,Ambiente 2015 will Lifeline Healthcare assessment further Products from almost 90 be the setting for the G r o u p , s a i d : “ W e a r e strengthens our resolve to countries on an area the presentation of numerous extremely conscious of our conduct such campaigns on a size of more than 46 r e n o w n e d a w a r d s . responsibility to contribute to r e g u l a r b a s i s . ” L i f e l i n e football fields. It is the show Consumer goods skilfully the overall health of the Healthcare group and its not to be missed”,said c o m b i n i n g a e s t h e t i c communities we serve. Dubai team of experts is committed Stephan Kurzawski, Senior qualities with practical h a s b e e n w i t n e s s i n g to ensuring access to Vice President of Messe benefits are honoured with unprecedented growth in the enhanced healthcare for the second largest exhibition countries) travelled to F r a n k f u r t E x h i b i t i o n the Design Plus Award and last few years and with it resident population and aims ground worldwide, from 13- Frankfurt for Ambiente, GmbH.The United States the winning products comes a fair share of lifestyle to provide comprehensive 15 Febraury 2015.With including 584 from the will be the Partner Country d i s p l a y e d d u r i n g t h e h e a l t h c o n c e r n s . T h e care for residents through its over 4,700 exhibitors being UAE, which is an increase of Ambiente 2015. Kevin C. fair.The German Design economic burden of chronic various concepts-Lifeline expected to participate, of 36.7 percent since 2011. Milas, Consul General of Award is presented on the conditions on families and Hospital-Jebel Ali and the Ambiente 2015 will depict More than three months the United States of first day of the fair and nations is well documented Lifeline Medical Centers at the complete spectrum of ahead of Ambiente 2015, America said,“Ambiente is visitors will also find the g l o b a l l y . I t b e c o m e s JBR and Bur Dubai. Its consumer goods for the nine companies from the the world’s leading event winning products in an imperative for experts to corporate-focused Lifeline t a b l e , k i t c h e n , a n d U A E h a v e a l r e a d y for design trends in the impressive exhibition. The engage with audiences to Express Clinics are designed household, as well as the registered, including Allure consumergoods sector.It is ‘Plagiarius’ negative award raise the bar on health t o p r o v i d e i m p e c c a b l e home and furnishing.In Porcelain & Glassware an outstanding platform for shaming product piracy awareness. “This year, we standards of service in-house 2014, Ambiente attracted Factory (Dubai Porcelain), U . S . h o m e - p r o d u c t s and the Kitchen Innovation have launched a special drive to large staffed corporate 4,749 exhibitors from 89 E m i r a t e s J e w e l l e r y, companies that want to will also be given during countries who showcased E m i r a t e s S t e e l Wo o l titled ‘Building Healthier organizations. strengthen their position in Ambiente. their latest products and Manufacturing, Rossetti

DIABETES CAN LEAD TO BLINDNESS By Qadeer Ahmad Siddiqui Dubai UAE: iabetes, a condition that affects more than 745,940 people in the UAE according to the International Diabetes Federation (IDF), not only affects blood sugar levels but also important organs: notably the retina, kidneys, heart and nerve tissues.The disease affects the blood vessels known as the capillaries in these organs causing leakages and blockages which eventually lead to blindness, heart disease, kidney failure and amputations.One of the biggest effects of diabetes is on the eyes causing mild visual loss to severe visual loss or even blindness. Diabetes can affect the human lens causing premature cataract or clouding of the eyes or causes an increase in fluid pressure inside the eye or glaucoma.The most common diabetic eye condition is called Diabetic retinopathy, which is the leading cause of blindness,”said Dr.Madhav Rao,Consultant Ophthalmologist/VitreoRetinal Surgeon at Abu Dhabi’s tertiary healthcare provider, Burjeel Hospital. “Diabetic retinopathy is caused by damage to the narrow blood vessels called capillaries in the retina of the eye causing leakage of fluid, blood, proteins into the retinal layers resulting in retinal swelling or an edema. If the edema occurs in the center of the retina, vision might be affected.”The second most important change caused by diabetic retinopathy is the formation of abnormal new blood vessels on the surface of the retina and these grow towards the center of the eye,”he continued.“These large new blood vessels are fragile and can be raptured

easily on physical exertion causing bleeding into the vitreous cavity (fluid in the middle of the eye) or can pull the retina separating f r o m t h e o u t e r

walls.”Prevention damage to your eyes is the best way forward once you have been diagnosed with diabetes. Control of blood sugar, blood pressure and cholesterol along with a suitable diet and regular exercise will keep these alarming conditions away.“It is unfortunate that the UAE despite being one of the fastest growing countries in the world has also the distinction of having the highest number of diabetics. The sedentary lifestyle we lead is the main cause of the increase in Diabetes. it is only with awareness that we can control the incidence of diabetes and its health complications. With the growing number of people affected with Diabetes, it is necessary for tertiary medical providers to be involved in creating awareness and proactive management of these health conditions. With world-class medical expertise and state-of-theart technology, Burjeel Hospital is committed to provide only the best healthcare experience in the UAE and in the region,” said Mr. Clancey Po, the CEO of Burjeel Hospital.

THE FUTURE BUILD LAUNCHES ENHANCED GREEN BUILD B2B PORTAL Sustainable supply chain management tool to be showcased at Big 5 exhibition By Qadeer Ahmad Siddiqui Dubai UAE: o d a y, M a s d a r announced the official launch of its enhanced green building materials website, the Future Build (www.thefuturebuild.com) . The website which was initially launched in 2011 is the first of its kind in the region, bringing together the largest database of independently assessed green building products and materials.The Future Build has been the primary source and online directory for green building materials used by the developers and contractors behind world renowned Masdar C i t y . T h e database endeavors to make sustainable building products accessible to the Middle East by connecting suppliers with architects, engineers and contractors on a unique business-tobusiness portal. The upgraded portal is being showcased at Big 5, the Middle East’s largest construction industry event, taking place in Dubai from November 1720. New suppliers who sign up for the subscription-based supply chain management tool during the exhibition will benefit from a discounted annual fee.Dr. Nawal AlH o s a n y, D i r e c t o r o f Sustainability at Masdar said: “For architects, contractors and building suppliers working in the sustainable construction sector, the Future Build solves a very practical problem. It provides anywhere, anytime, online access to the most comprehensive and credible database of local suppliers of green building p r o d u c t s a n d services.“The Future Build is yet another initiative by the UAE to encourage

sustainability across the region. It bridges the gap between the supply chain and developers, promoting the use of ecofriendly materials. In this way we can help to accelerate the deployment of more sustainable urban development.”Steve Smith,Environmental and Sustainability Manager at Brookfield Multiplex remarked: “The vast amount of technical information provided on

the Future Build Website has assisted Brookfield Multiplex with rapidly identifying materials that adhere to a project's s u s t a i n a b i l i t y requirements.This easyto-use database promotes the procurement of materials manufactured sustainably and will only further enhance sustainable construction practices in the Middle East region.”Peter Robinson, Marketing Manager at Gyproc SaintGobain said:“The Future Build portal gives us a single point of contact with customers engaged in sustainable construction where we can share Gyproc’s sustainable drylining systems and solutions all with the added benefit of being a local manufacturer.”The redesigned Future Build portal maintains its successful product evaluation process using a 15 point sustainability assessment methodology developed by Masdar. Once listed, suppliers can market their products as The Future Build certified products.

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INTERNATIONAL STATIONERY AND PAPER PRODUCT MANUFACTURERS TARGET GROWING REGIONAL MARKET THROUGH PAPERWORLD MIDDLE EAST UAE trade for paper, pulp, board and printing products valued at US$2.8 billion in 2013 – National Bureau of Statistics

22-30 November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg4

DUCAB BRINGS OIL & GAS CABLE RANGE TO THE FORE AT ADIPEC 2014 Sector-focused cables drive conversations for cabling leader By Qadeer Ahmad Siddiqui Dubai UAE: ucab, the Middle East’s leading manufacturer of high quality cables and cabling products, is using its participation at Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC) to showcase its latest product l i n e , PetroBICC. Exclusively designed for the Oil, Gas & Petrochemica l sector, the PetroBICC range of cables offers low and medium voltage cables for power, control and instrumentation applications both onshore and offshore.The PetroBICC range has already seen significant acceptance from the OGP sector in the region, with a US$17m project already secured in Oman. Ducab is also fulfilling orders for major projects in Abu D h a b i , Tu r k m e n i s t a n , Bahrain and Kuwait. Ducab’s largest project in the UAE is the ZADCO UZ750 project from Petrofac Emirates, with a value of AED 220m for mixed lead and non-lead sheathed PetroBICC cables.Eng. Jamal Salem Al Dhaheri, Chairman of Ducab, said: “Ducab has continued its strong rate of growth in more specialised products, and with this highly-relevant

product for our region, we expect this rate of growth to continue. We have led the industry in terms of certification and standards, and we look forward to engaging with the oil and gas sector to demonstrate the quality and longevity offered by the PetroBICC range.”Ducab’s PetroBICC cables are designed to m e e t international q u a l i t y standards, including hydrocarbo n resistance and low t o x i c i t y. To meet requirements for use in the hazardous conditions of the oil and gas sector, Ducab offers both polyamide and lead-sheathed cable construction within the PetroBICC range, designed for on-shore applications and, new for 2014, a full range of rubber cables for o f f s h o r e applications.Andrew Shaw, Managing Director, Ducab, said:“At Ducab, our focus is on identifying market trends and preparing ourselves for changing customer demand. Our recent acquisition of AEI Cables in the UK has propelled us into the forefront of specialist cables for the oil and gas sector, and our combined expertise is already proving to be attractive to the sector here in the region.”

MIDDLE EAST FINANCIAL INSTITUTIONS TOP LIST FOR ADDRESSING CHILD RIGHTS - GLOBAL CHILD FORUM REPORT •Five banks including National Bank of Abu Dhabi, Al Ahli Bank and National Bank of Oman are among the regional companies that address children’s rights issues •Report issued ahead of the inaugural Global Child Forum in Dubai on 13 November

TECOM EDUCATION CLUSTER PROMOTES REGIONAL EDUCATION SECTOR IN TAIWAN Representatives from DIAC meet with international counterparts at leading conference to share experience in developing a world class education hub By Qadeer Ahmad Siddiqui Dubai UAE: r. Ayoub of TECOM Investment’s Dubai International Academic City (DIAC) led a delegation from UAE to present at QS Asia Pacific Professional Leaders in Education (QS-APPLE) in Ta i w a n . Q S A P P L E celebrated its 10th anniversary as the biggest, longest-running conference and exhibition for international educators in Asia, Europe, America and Australia. The event is designed to build worldclass universities for regional communities through global partnership and collaboration.There are currently 220 International Branch Campus (IBCs) worldwide, and the UAE is currently host to 37 of them, more than any other country in the world. TECOM’s Education Cluster is home to more than 50% of the UAE’s IBCs. By grouping together multi-tiered universities from multiple nationalities in one convenient location, ‘educational hubs’ such as DIAC, encourage and facilitate the sharing of expertise, research and development and c o l l a b o r a t i v e practices.During his presentation about the internationalisation of the Education Hub Model, Dr. Ayoub Kazim, Managing Director of TECOM Investments Education Cluster (DIAC) said:“We understand that education hubs, no matter where they are, must be innovative in order to be successful as in today’s ever increasingly globalised world, students can choose any number of countries to study in. These

By Qadeer Ahmad Siddiqui Dubai UAE: he Middle East’s fast-growing market for paper, stationery and printing products is becoming increasingly attractive to global paper and stationery manufacturers, as the UAE’s regional trade hub status presents the key to emerging markets throughout the region.The spurt in international interest is being driven by the Middle East’s demand for paper and board which, according to RISI, a leading research centre for the global paper and pulp industries, has grown at a compound average growth rate of 5.7 per cent since 2000, reaching 8.1 million tonnes in 2013.*Much of the regional supply and demand flows through the UAE; figures released recently by the UAE

universities must offer bespoke courses that cater to industry demand, and create employable global citizens with adaptable and transferable skill sets. This is why we strive to attract

world-class universities to reside within the Cluster.”Dr. Ayoub continued: “Asian universities, similar to those in the Middle East, are taking advantage of their booming economies. Increased spending power of the likes of China, Singapore and South Korea has led to a rise in rankings of universities from those countries due to an increased budget on scientific research and multimillion dollar investment programmes. Another way of taking advantage of the uptick in GDP growth is to increase their partnership and collaboration with other, global universities.”A study by Deloitte and DIAC found that the UAE is currently perceived as the fourth most attractive education destination by students intending to study abroad. In addition, the UAE was also recently ranked 6th in Higher Education and Training and 24th in Innovation by the World Economic Forum Global Competitiveness Report.

National

Bureau

Statistics show that, in 2013,the value of the imports, exports and reexports of pulp, paper, paperboard, and printing

industry products in the Gulf country grew 12 per cent year-on-year, at US$ 2.8 billion.Ahmed Pauwels, CEO of Epoc Messe Frankfurt, organiser of Paperworld Middle East, said: “Even with all the advancements of digital media and the shift of mass communications online, there is still no better way to express the spirit of the written word than on paper, whether it be for novels, textbooks, magazines, newspapers, gift cards; the list goes on.The demand for paper, stationery, and office supplies in the MENA region is still on the rise, as is the demand for exhibition space at Paperworld Middle East.Located in the region’s leading trade and business hub, the event presents international manufacturers

and suppliers with valuable insights into the regional market, as well as generates new business opportunities.”Nicolas P o y a n t , International Development Manager at Beaumont Group,leadin g French manufacturer s of gift wrapping paper, was among those extremely positive ahead of the three-day show.“We are looking forward to working with major retail store chains in Dubai and the main importers of paper materials in the UAE,” said Poyant. “We are currently doing very well thanks to quality distributors in Dubai, and we are expecting to e s t a b l i s h m o r e relationships with regional distributors via Paperworld Middle East, thus doubling our turnover in the region in the coming years.”In addition to top international exhibitors, the three-day event will also host several UAE-based powerhouses including Farook International Stationery, Al Fahidi Stationery Centre,and Al Gurg S t a t i o n e r y. P a p e r w o r l d

Middle East also features the Playworld Pavilion, presenting regional trade buyers with the world of kids’ toys, games, and children’s lifestyle products.Wrapping up the list of show features at Paperworld Middle East 2015 is Wrap Star - the region's only gift wrapping competition, giving employees at regional retail outlets and malls a chance to showcase their gift wrapping skills to a global audience.

OSN PRESENTS A MOVIE PREMIERE A DAY AND MUCH-AWAITED SERIES IN HD THIS NOVEMBER •Transformers: Age of Extinction, Planes: Fire & Rescue and Boyhood premiere on OSN within 3 months of their cinema release •The Americans S2, American Horror Story S4: Freak Show, The Killing S4 and all-new The Strain S1 at same time as the US By Qadeer Ahmad Siddiqui Dubai UAE: SN, the leading pay-TV network in the Middle East and North Africa, is further redefining the home entertainment experience with primetime premieres of blockbuster Hollywood movies and the widest choice of the most popular TV series at the same time as their US/UK airing. This November, viewers can look forward to a blockbuster movie premiere every day at 21:00 KSA. For series lovers, there are even more thrills in store as OSN First HD brings the latest season premieres of The Americans (S2), American Horror Story (S4): Freak Show, The Killing (S4) and The Newsroom (S3). Brand-new this season is the gripping thriller, The Strain (S1). Khulud Abu Homos, Executive Vice President, Programming & Creative Services, OSN

said: “We are committed to offering a very strong programming proposition to our subscribers every day, every week and all year long with brand-new and compelling content found no-where else. There’s something for everyone whether it’s the biggest movies, the latest awardwinning TV shows, family and kids programmes or 16 at 22:00 KSA.OSN Frist Comedy HD brings a hilarious new comedy show, Married Season 1, which premieres on Nov. 7 at 22:00 KSA, at the same time as in the US/UK. The series follows the lives of Russ and Lina Bowman, a long-term married couple. When they are not fighting, they are reminded of their close friendship that drew them together in the first place.The new blockbuster Hollywood flicks in November on OSN, premiering within three

months of their theatrical release, include the muchanticipated Transformers: Age of Extinction, which makes its debut on OSN Movies Box Office HD, from Nov. 7.The science-fiction film based on the popular Transformers franchise stars Mark Wahlberg in the lead role.Movie-lovers can also watch Planes: Fire & Rescue, the sequel to Planes, with Dane Cook, Stacy Keach, Brad Garrett and Teri Hatcher reprising their roles. Another mustwatch is the American coming-of-age drama Boyhood, written and directed by Richard Linklater, and starring Ellar Coltrane, Patricia Arquette and Ethan Hawke. The film was shot over an 11-yearperiod to depict the growth of a young boy and his sister to adulthood. It won Linklater the Silver Bear for Best Director at the 64th Berlin International Film Festival.

By Qadeer Ahmad Siddiqui SHELL WINS TOP GLOBAL AWARD FOR Dubai UAE: BEST PROJECTS OF THE YEAR inancial institutions in the Middle East and North Africa score By Qadeer Ahmad Siddiqui of scale.Shell’s project team best on children’s rights Dubai UAE: were also recognized for reality series.”The issues, with five out of the top arlier this month, the their efforts in achieving top Americans, a powerful ten companies being from A s s o c i a t i o n f o r quartile delivery in the Port series that is extremely t h e b a n k i n g s e c t o r, Project Management D i c k s o n R e f i n e r y i n popular as well as critically according to a new report by (APM) awarded Shell the Malaysia where the Shell acclaimed, takes the Global Child Forum, to top prize for best and safest team successfully achieved espionage thrills to the next be released in Dubai this p r o j e c t s d e l i v e r y. T h i s first commercial production level in the new season, Thursday.UAE-based RAK achievement was attributed with no process safety and will be aired from Nov. Ceramics, the world’s largest t o S h e l l ’ s p r o j e c t incidents during the ceramics manufacturer, the society where children´s KHAN MURJAN SOUK IN WAFI MALL UNVEILS RESIDENT ARTISANS FROM THE L e b a n e s e c e m e n t rights are respected and ARAB WORLD manufacturer Holcim Liban s u p p o r t e d b y a l l Souk inspired by 14th century original in Baghdad becomes permanent home to authentic and the UAE’s National Bank s t a k e h o l d e r s ” , s a i d of Abu Dhabi were ranked Magdalena Kettis, Research craftsmanship joint first place in the list, D i r e c t o r, G l o b a l C h i l d By Qadeer Ahmad Siddiqui and traders, while also i t s s u b t e r r a n e a n meals for passers-by to which looks at how 353 Forum.“Business must take Dubai UAE: serving as a haven for expanses.“Khan Murjan taste. Wood weavers, tent publically listed companies responsibility and act good han Murjan Souk, a r t i s a n s . Wa f i M a l l ’ s was developed with a deep carvers and copper makers selected from the Forbes corporate citizens in all W a f i M a l l ’ s iteration remains true to that re s p e ct a n d e n d u r i n g populate the halls while 500 Companies in the Arab a r e a s f r o m p r o d u c t authentic homage vision, gathering craftsmen passion for the historical, b a s k e t w e a v e r s a n d world list, address and report development to product to the original souk once from across the Arab world architectural and artistic calligraphists ply their trade o n c h i l d r e n ’ s marketing. We are happy to bustling with life in 14th t o in the passageways. rights.Children’s Rights and see that a fair number of century Baghdad, has showcase Tanoura dancers add agethe Corporate Sector in the companies from the MENA old mystique to the rhythm Middle East and North region are addressing management excellence, refinery’s start up.Mr. Nick expanded its selection of traditional of traditional drummers, and Africa, conducted by the children’s rights, however, n o t a b l y i n t u r n i n g a Smallwood, Shell’s Chief offerings by inviting artisans skills that henna artists decorate Boston Consulting Group more can be done”.There is battlefield into an oilfield Project Engineer, said “this from around the Arabian h a v e palms with intricate patterns and Global Child Forum, growing consensus globally through the safe removal of award is true recognition for world to set up permanent been all passed on through f e a t u r e s f i v e r e g i o n a l that the private sector can explosive remnants of war all those involved in the shops. On November 5th but lost to centuries.Guests on the f i n a n c i a l i n s t i t u t i o n s , and should play an active (ERW) at the Majnoon development, design and 2014, a varied group of history. A artisanal tour enjoyed a including Al Ahli Bank, role in protecting children's project in Iraq. More than 28 project delivery of Shell’s enthusiasts were given a highlight festive lunch at the famous National Bank of Oman, rights, but concrete action is square kilometers of land, capital projects.We manage tour of the Khan Murjan of Khan Khan Murjan restaurant, Kuwait Finance House and still low said Fredrik Vogel, equivalent to 9,000 football some of the world’s biggest, Souk to celebrate its journey M u r j a n where Middle Eastern Union National Bank. Suez Principal, Boston Consulting pitches, have been cleared most complex projects and a to becoming a focal point for S o u k i n cuisine is prepared fresh in Cement, one of Egypt’s Group. “Our study shows of ERW with around 14,000 single projects construction authentic craftsmen from all Wafi Mall the central courtyard. largest cement producers, that companies in the MENA i t e m s o f e x p l o s i v e s can unite tens of thousands corners of the Arab world. i s i t s Freshly baked breads the Moroccan metal mining region have significant destroyed, all with a perfect of workers from all corners T h e d a y ’ s f e s t i v i t i e s celebratio company Managem, Saudi improvement potential, s a f e t y r e c o r d . S h e l l of the world. Our people included lunch at the n of authentic artisanal identity of the Arabian world, accompanied tender meat s k i l l s . T h e S o u k ’ s where many traditional grilling on charcoal beds, Arabia’s Savola group and which is positive news,”he developed a new approach work in extreme conditions, c o n s t r u c t i o n b r o u g h t c r a f t s m e n h a v e b e e n with the tinkling of a water the pharmaceutical giant continued.The Global Child using heavily armored from desert heat to freezing t o g e t h e r t r a d i t i o n a l bought out of retirement to wheel paying homage to Glaxosmithkline also feature Forum on Middle East and bulldozers and loaders tundra and ocean depths, craftsmen from Turkey, produce genuine designs. ancient methods of water in the list.The survey found North Africa will bring adapted for the project. and it’s thanks to the Egypt, Syria and Morocco. We are continuing in that collection. that while two thirds (64 together over 400 regional Beyond clearing the field of e x p e r t i s e a n d s k i l l f u l Every single element, direction by creating an percent) of companies in the and international decision- explosives, Shell safely collaboration of dedicated c a r v i n g a n d p a t t e r n engaging showcase of r e g i o n a d d r e s s s o c i a l makers from business, transported people and teams that we deliver populating the Souk was artisanal skills from across responsibility in some way, finance, state, academia and material into the project site, ground breaking projects in created by hand using the current Arab world,” said just 11 percent address civil society to discuss driving two and a half million t h e s a f e s t a n d m o s t traditional methods and Dr. Akram Salah, Partner, specific child rights issues improvements of children’s kilometers, the equivalent to competitive manner.”For the authentic designs, with Khan Murjan Souk in Wafi and 42 percent donate to rights as part of the global 62 times around the world project management sector, finished pieces being Mall.Like the venerable children’s charities. While sustainability agenda.The and transported 48,000 t h e A P M P r o j e c t s h i p p e d o v e r a n d original, Khan Murjan Souk attitudes towards corporate aim of the event is to tonnes of material, more Management Awards has social responsibility are broaden the network of than the equivalent of the become one of the most f a m o u s K h a n M u r j a n assembled into a cohesive in Wafi Mall too bustles with generally quite high, regional stakeholders working for w e i g h t o f s i x E i f f e l prestigious nights in the restaurant in the central whole. And now, Khan craftsmen creating and companies typically focus on children´s rights and also to Towers.The project team professional calendar and courtyard. The original 14th Murjan Souk continues its selling their wares. Visitors the issue of child labour in s u p p o r t c r o s s - s e c t o r achieved 10 million man h a s b e e n r e c o g n i s i n g century Khan Murjan Souk homage to traditional skills, get a chance to see weavers the supply chain.“The role of partnerships and knowledge hours without a loss time p r o j e c t m a n a g e m e n t in Baghdad offered inns and playing a role in keeping creating Persian carpets, the Global Child Forum is to sharing in the region. injury (LTI) in September excellence for over 20 places of rest to travellers alive centuries old vocations blowing intricate glasswork by offering them a home in and preparing traditional drive change towards a 2013, a record for a project years. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

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AZAD BAZAAR PAKISTAN FASHION WEEK DUBAI SEASON 2

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22-30 November 2014, Safar 1435

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Mob:00971 56 118 6007

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AZAD FASHION CASIO LAUNCHES LIMITED EDITION EDIFICE SERIES TO MARK PARTNERSHIP WITH RED BULL RACING F1 TEAM By Qadeer Ahmad Siddiqui Dubai UAE: asio Middle East announced the release of their new limited edition of EDIFICE watches to celebrate Casio’s partnership with Infiniti Red Bull Racing Formula One team. The EDIFICE line of metal watches captures the essence of “Speed and Intelligence.”The series is available across select Casio outlets in the GCC region in time for the 2014 Formula 1 Abu Dhabi Grand Prix.With its youthful image and energy, Infiniti Red Bull Racing strives to make its cars the fastest in the world by leveraging outstanding technology d e v e l o p m e n t capabilities.The team pursues intelligent racing strategies aimed at getting winning results. Casio believes that this approach is a perfect match for its EDIFICE brand concept, and has supported the Red Bull Racing Team as an official partner since 2009.The Infiniti Red Bull Racing team has won the World Constructor ’s Championship four years in a row since the 2011 Formula One season. Currently second in the team standings, the Red

Bull Racing Team will be burning up the circuit at Abu Dhabi's Yas Marina Circuit in November this y e a r. C a s i o i s n o w r e l e a s i n g t h e Championship Gold series of five new EDIFICE

watches. Casio designed the new watches using five base models, including its EQB-500, which can connect to smart phones via Bluetooth®*1 SMART technology and make it easy to set home city time and world time, and the ERA-300D featuring Casio’s popular Neon Illuminator, which employs a built-in black light LED that makes the watch’s specially coated lettering and hands glow.For this new series, Casio boldly finished the watch hands and indicators in a striking

gold colour to celebrate the o u t s t a n d i n g accomplishment of the Infiniti Red Bull Racing Team, and featured the team’s colors of blue, yellow and red in various places, including the inset dials and second hands. Moreover, the Infiniti Red Bull Racing logo is prominently displayed on the watchface and the packaging. With an exclusive collector’s card included in each package, the products exude premium quality worthy of their limited edition status."We are proud to announce the launch of this special Limited Edition series to celebrate our partnership with Infiniti Red Bull Racing for the benefit of the myriad Formula One fans in the Middle East region,"said Tsuneo Nagai, Managing Director of Casio

Middle East. "This series is a salute to the speed and excitement of Formula One and the genius of our master craftsmen at Casio."Christian Horner, Team Principal, Infiniti Red Bull Racing, said:“We are delighted to partner with a strong brand such as Casio. It was evident from day one that they shared our passion for precision engineering and like us, they are single minded in their pursuit for excellence. The new EQB range is another step forward in this relationship. From a personal point of view, the use of digital technology presented in this range of watches is excellent; having a watch that synchronizes perfectly to the world time via a smart phone will be of great help for the members of the Infiniti Red Bull Racing Team as we travel around the world."

FESTIVE GIFTS FOR BOYS AND GIRLS

INTERNATIONAL FASHION ICONS AND CELEBRITIES TO ATTEND 2ND EDITION OF ‘VOGUE FASHION DUBAI EXPERIENCE’ •Exclusive events and exhibitions open to the public will highlight international talents and designers •Fashion Talks led by renowned fashion designers and icons; free registration for public at www.vfdebyemaar.com •Ciara, Elissa, Franca Sozzani, Philipp Plein, Alberta Ferretti, Roberto Cavalli, Suzy Menkes, JJ Martin, Peter Dundas, Soko, Latifa, Liya Kebede, Lira and Lola Lennox, amongst the celebrities and fashion icons to attend the event •International fashion brands extend support with exclusive in-store activities held at The Dubai Mall By Qadeer Ahmad Siddiqui Dubai UAE: urtains will go up on Vo g u e F a s h i o n Dubai Experience (VFDE) 2014, the largest fashion event of its kind in the Middle East, on October 30, 2014 at 7pm, with an exclusive fashion show that will see the participation of international celebrities such as Ciara, Elissa and Latifa and renowned fashion designers and icons including Franca Sozzani, Philipp Plein, Roberto Cavalli, Peter Dundas and Suzy Menkes.Organised by global property developer Emaar Properties and Vogue Italia, one of the world’s most influential fashion magazines, VFDE 2014 will be held until November 1 at The Dubai Mall and the Armani Hotel Dubai.The three-day celebration of fashion will highlight the talent of international designers with an exclusive fashion show at The Dubai Mall Fashion Catwalk. VFDE 2014 also features a two-day I n t e r n a t i o n a l Ta l e n t s Showcase and Fashion Talks led by celebrity designers and fashion icons at the Armani Hotel Dubai. Both events are open to the

public. To attend the Fashion Talks, people will have to register at the dedicated w e b s i t e w w w. v f d e b y e m a a r. c o m . Alongside, The Dubai Mall

fashion destination status. T h i s y e a r, w i t h t h e unwavering support of Mrs Franca Sozzani from Vogue Italia and our valued sponsors, we aim to shine

will host unique exhibitions from Italy as well as a wide range of in-store events organised by fashion retailers.Mohamed Alabbar, Chairman of Emaar Properties, said:“The inaugural Vogue Fashion Dubai Experience played a pivotal role in demonstrating our commitment to the global fashion industry and elevating Dubai’s global

the spotlight on emerging creative talents and provide a platform for nurturing emerging designers from around the world. The second edition of Vogue Fashion Dubai Experience will provide Dubai’s visitors and residents an opportunity to listen to talks by internationally renowned designers and also view the creativity of a range of

talented designers. The event further highlights the credentials of The Dubai Mall as the ultimate destination of choice for fashion.”Franca Sozzani, Vogue Italia Editor in Chief, said:“Vogue Fashion Dubai Experience highlights the dynamic growth of Dubai as fashion capital. While celebrating the newest trends of the industry, today we are supporting the work of extremely talented young a n d e m e r g i n g designers.Fashion needs new energies in order to present original perspectives, attitudes and a e s t h e t i c s . T h e Vo g u e Fashion Dubai Experience is also a platform for experts and icons of the industry to interact with the next generation of designers. The future of fashion is set through such events.”VFDE 2014 official partners are Sephora,LG Electronics, Pepsi Co and Maserati, with OSN as the official TV partner.For more information visit www.vfdebyemaar.com or follow on Twitter (@TheDubaiMall ? #? VFDE? ), Facebook or Instagram.

PEPSI® AND VOGUE ITALIA SHOWCASE ‘PULSE OF NEW TALENT’ COLLECTION IN DUBAI AND CELEBRATE THE WORK OF 10 GLOBAL EMERGING DESGINERS •Inaugural Collaboration Features Designs by Two Regional Designers, Madiyah Al Sharqi and Lulwa Al Amin •Collection Debuts at The Dubai Mall During Vogue Fashion Dubai Experience 2014

By Qadeer Ahmad Siddiqui Dubai UAE: epsiCo® today showcased its latest global fashion collaboration, “The Pulse of

world, including two regional designers, Madiyah Al Sharqi from United Arab Emirates and Lulwa Al Amin from Bahrain. The 20-piece fashion

New Talent” in partnership with Vogue Italia at Vogue Fashion Dubai Experience 2014. In celebration of Vo g u e I t a l i a ’s 5 0 t h Anniversary, the two iconic brands partnered to identify and showcase 10 cutting-

collection featuring men’s and women’s clothing and accessories is designed to capture the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six

edge, emerging design talents from around the

countries representing an exciting, international world-

CAVALLI CHARMS DUBAI AUDIENCE WITH CANDID INSIGHTS ON FASHION Fashion Talks at Vogue Fashion Dubai Experience also presents unique learnings for emerging designers to make their mark in the industry By Qadeer Ahmad Sissiqui Dubai UAE: e n o w n e d fashion designer Roberto Cavalli left a Dubai audience charmed by his remarkable candour and infectious enthusiasm.Full praise for Dubai, citing it as the ‘city of the future’ for the fashion world, Cavalli was to discuss about his passion for denim at the F a s h i o n Ta l k s , t h e exclusive series of lectures held as part of the second Vogue Fashion Dubai Experience, organised by Emaar Properties and Vogue Italia.The Q&A event, from the word go, became a session scripted entirely by Cavalli, as he deflected questions on his rise in prominence as a worldrenowned designer and shared delightful anecdotes on his love for denim, the celebrities he love to work for and even those who make him nervous.“Denim means freedom,”declared Cavalli, before detailing how denim can be

integrate d into fashiona ble wear for every occasion . He said that his o w n fashion ethos is defined b y “trying to understa nd what a woman wants and to h e l p m a k e t h e m beautiful . ” A n i d e a l design thus becomes one that “changes the life” of the customer. To him, therefore, “fashion is positive.”Cavalli shared his experiences of designing for Jennifer Lopez and associating with Victoria Beckham and Mary J Blige, and how he has dressed the world’s celebrities for a myriad of

occasion s. He said that his muse is always t h e “women I admire,” a n d singled o u t Franca Sozzani, t h e editor-inchief of Vogue Italia. “Franca is the queen o f m y planet fashion and for her to be here in Dubai (for Vogue F a s h i o n D u b a i Experience) is special for the city and makes it the city of the future (for fashion),” Cavalli said. He said that there are several celebrities who make him nervous to this day, in terms of the challenge of designing for them. He cited Julia Roberts, Al

Pacino and Robert de Niro, before sharing stories of his meetings with them. His advice for young fashion designers was simple: “Bring new ideas. Be different. Take risks.”The urge to be different and to follow one’s heart continued through a session on ‘Scouting New Talents’ led by Sara Maino, senior editor and head of talent at Vogue Italia, who urged emerging designers to “be very clear of what you want to do.” She explained about the ‘Who is on Next’ and the ‘Talent Scout’ initiatives undertaken by Vogue Italia to provide a sustainable platform to develop new talent. She said that the passion for creation and the gift for design are the invaluable part of becoming a successful fashion designer, with formal fashion education serving simply to set the direction. Alberta Ferretti also addressed the guests on the theme ‘The Strength of Tradition.’

v i e w . O t h e r designers include Masha R e v a (Ukraine), S t e l l a J e a n (Italy), S u n o (USA), L i t t l e Shilpa (India), P l o r e (China), Au Jour Le Jour (Italy), Miuniku (India) a n d William O k p o (USA).Ma diyah Al Sharqi and Lulwa Al Amin joined Masha Reva at an exclusive media launch hosted by Pepsi and Vogue Italia held during the Vogue Fashion Dubai Experience 2014. "Culture has always been important for Pepsi - it runs through our DNA and today design and fashion design in particular is one of the most vibrant expressions of culture. By consistently seeking to create and amplify culture, wherever it springs, we bring life, color and humanity to our brand," said Carla Hassan,Chief Marketing Officer, PepsiCo Middle East & Africa. "One of Pepsi's main commitments is to engage with the younger generation, empower them and offer them a platform to showcase their talent. This partnership with Vogue Italia is the ideal opportunity to support a new generation of talent and we are pleased to be able to

showcase the work of both local and international designers."Within a collection rich with talent and creativity, Pepsi identified one in particular the Ukraine’s Masha Reva as a designer destined for greatness.To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment. “Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital. As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world,”said Franca Sozzani, Editor in Chief, Vogue Italia.

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29TH ISO/IEC JTC 1 PLENARY MEETING TAKES OFF IN ABU DHABI •QCC and ESMA Jointly Host Week-long Meet •Event to Discuss International Progress in ICT Standardization and Innovation •Concludes on 20 November, 2014

22-30November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg7

DUBAI WORLD CENTRAL TO SHOWCASE WORLD CLASS BUSINESS AVIATION OFFERING AT MEBA 2014 DWC to Demonstrate Contribution to the Aerospace Ecosystem of the Region By Qadeer Ahmad Siddiqui Dubai UAE: ubai World Central (DWC), the world’s first purpose-built aerotropolis, will showcase world-class infrastructure and facilities that meet the business needs of the wider aviation industry at the sixth edition of the Middle East Business Av i a t i on (MEBA) exhibition, to be held at DWC’s Aviation District from 8-10 December, 2014. Rashed Bu Qara’a, Chief Operating O ff i c e r, D u b a i Aviation City Corporation (DACC), said: “As a permanent landmark venue, holding the Middle East Business Aviation exhibition at DWC’s Aviation District is testament to the size and importance of business aviation in the UAE and wider region. The event falls perfectly in line with Dubai’s strategic vision to develop the region as an aerospace hub. MEBA acts as the ideal platform for us to assess the needs of the industry and understand the business requirements of our stakeholders to ensure we are consistently working towards that shared vision.”Held every two years, MEBA is the most established business aviation event in the Middle

East and the largest event of its kind outside of Europe and North America. It brings together leading organisations and thought leaders from the business aviation community and provides a platform for them to showcase their offering, network and exchange best

p r a c t i c e s a n d knowledge.The three-day exhibition will draw the participation of a wide cross-section of the industry including MROs, jet owners and operators, air charters, manufacturers, ground operators, airlines and educational and training institutions.Covering 6.7 sq km of land adjacent to Al Maktoum International Airport, the Aviation District has been strategically envisioned as an ecosystem that meets the needs of modern-day aviation businesses. The MEBA 2014 edition is expected to attract 8,000 attendees, 420 exhibitors and 50 business aircraft on 75,000 sq m of exhibition space.

JORDAN’S MINISTRY OF HEALTH UTILIZES CISCO TECHNOLOGY SOLUTIONS TO PILOT AFFORDABLE, HIGH-QUALITY RADIOLOGY SERVICES IN THE KINGDOM Jordanian Government and Cisco Unveil Fourth Major Project under Jordan Healthcare Initiative to Deliver ICT-enabled Healthcare Solutions at the MENA ICT Forum 2014 By Qadeer Ahmad Siddiqui Dubai UAE: t a p r e s s conference hosted at The MENA ICT Forum 2014,Jordan’s Ministry of Health (MoH), Cisco and strategic partners Merge Healthcare and

information system (ris), and Cisco collaboration software. The Cisco SXP for Radiology cloud-based platform will provide radiology services to three MoH hospitals in Jordan AlBashir hospital in Amman,Al-Mafraq

Optimiza, unveiled the Cisco Service Exchange Platform (SXP) for Radiology pilot. This pilot delivers affordable highquality radiology services to public hospitals in the region including underserved areas where there are limited or no radiology

Governmental Hospital in the northeast and Queen Rania Hospital in the south. Additional hospitals can be connected into the cloud post-market trial using the same SXP platform.This cloud-enabled access to PACS-as-a-services allows hospitals to realize savings

EMIRATI ENTREPRENEUR TO DELIVER KEYNOTE ADDRESS AT SUMMIT IN EGYPT By Qadeer Ahmad Siddiqui Dubai UAE: emale Emirati entrepreneur, Heba Al Mansoori will be delivering a keynote address on November 22nd at the Radisson Blu Hotel, Cairo Heliopolis. The Cairo Summit 2014 being organized by Egyptian human resource consultancy 60-40 will bring together business leaders, analysts, board directors, CEOs, executives, partners and management students from across Egypt to attend.Her keynote titled “Be Inspired Be Happy” offers innovative solutions to daily challenges in the corporate world and forms part of the core module of the summit that will feature several keynote presentations, analyst workshops, panel discussions, and product innovation showcases all of which are aimed at facilitating participants build s t r o n g e r, m o r e r i s k intelligent businesses.Ms. Al Mansoori will draw from her extensive experiences as the Founder & CEO of BIZ COM, a marketing communications agency headquartered in Dubai covering the Middle East region and the Indian subcontinent. “My presentation is based on the insights, experiences and expertise of various professionals that I have interacted with in my career who have stimulated my thinking and inspired me,” Ms. Al Mansoori remarked. She will also share her insights on the importance of leadership, and ways to build a robust management structure that drives performance and credibility with key stakeholders.Under her leadership and guidance, BIZ COM has helped

traditional companies transform their business operations and marketing programs into nextgeneration platforms that help increase market share, conversions and revenues.Over the last decade, her company has

developed a reputation in the PR industry, corporate world and media in the region for its focus on delivering winning results and providing strategic counsel backed by quality customer and user experiences, along with innovative ideas, quantitative analysis and effective communication.A graduate of the University of Alexandria with a Bachelor’s degree in philosophy & arts and a Master’s degree in M a s s M e d i a Communications from the University of Cairo, her hobbies include cooking, travel, social networking, technology and staying abreast of developments in the world of business.In addition to giving a keynote address, Ms. Al Mansoori will also participate in an executive panel discussion with other participants. For students, entry to the summit is free upon presenting an identification card. Entry will be on a firstcome-first serve basis and only limited seats are available.

THOMSON REUTERS ANNOUNCES STRATEGIC PARTNERSHIP WITH UNIVERSITY OF DAMMAM By Qadeer Ahmad Siddiqui Dubai UAE: homson Reuters, the world's leading source of intelligent information for businesses and professionals,today announced a strategic partnership with the University of Dammam (UOD) to drive the visibility, prestige and international standing of the university’s academic research output in the Kingdom of Saudi Arabia.The partnership was announced at a signing ceremony attended by His Excellency Dr. Abdullah AlRubaish,President, U n i v e r s i t y O f Dammam,Professor A b d u l s a l a m A l Sulaiman,Vice-President for Higher Studies & Research, and Dr.Naif AlMasoud,Dean of Scientific Research.As part of the partnership,Thomson Reuters will consolidate historic academic research attributable to UOD and provide periodic benchmarking reports to measure progress and impact of UOD’s academic output against national and international peers. Furthermore, Thomson Reuters will create a worldc l a s s R e s e a r c h Management Infrastructure that handles all aspects of the workflow including peer r e v i e w, s u b m i s s i o n s , publication, fund allocation and evaluation.His Excellency Dr.Abdullah AlRubaish, President, University Of Dammam s a i d : “ We a r e g l a d t o announce this strategic partnership with Thomson Reuters a global leader in the provision of content, technology and expertise to a c a d e m i c institutions,governments and corporations. As part of

By Qadeer Ahmad Siddiqui Dubai UAE: ore than 100 of the foremost g l o b a l I T standardization experts have gathered in Abu Dhabi for the 29th plenary meeting of the Joint Technical Committee 1 of the International Organization for Standardization & International Electrotechnical Commission (ISO/IEC JTC 1).Jointly hosted by the Emirates A u t h o r i t y f o r Standardization & Metrology (ESMA) and the Abu Dhabi Quality and Conformity Council (QCC), the six day meeting opened today with a welcome note by Farah Al Zarooni, Standards Director at ESMA.The 29th plenary meeting aims to review the committee’s progress on

the agreement,UOD will roll out a long-term strategic plan to develop the international reputation and prestige of its academic o u t p u t . ” N a d i m N a j j a r, Managing Director, Middle East and North Africa, Thomson Reuters, commented:“Thomson Reuters have built an unparalleled community of researchers, professionals and innovators around the world, who rely on the accuracy and authority of our content.”He added:“We have enjoyed a sustained presence in the MENA region for over 30 years, with a strong local presence in Saudi Arabia. We are committed to working with k e y a c a d e m i c , governmental and industry bodies to develop a leading innovation ecosystem in the region. We see the UOD as an integral participant in this effort and we look forward to leveraging our reputation and expertise throughout t h i s s t r a t e g i c agreement.”Yassir Touhami Chahdi, Head of IP&Science, Middle East, Africa and Russia, said: “We are delighted to be part of this project which demonstrates a clear intent to enhance UOD’s academic output, faculty branding,visibility and international credibility of s c i e n t i f i c research.”Thomson Reuters have been helping leading institutions to accelerate their science,technology and innovation policies in Saudi Arabia and across the globe. The King Abdullah City for Science and Technology (KACST) and the Japan Science and Technology Agency (JST) are examples of these strategic partnerships.”

standardization of IT subject areas such as cybersecurity, smart cards and user interfaces. Additionally, various subcommittees and work teams are set to present future plans on the worldwide business and

consumer applications of ICT standards and systems. Hosting the event in the capital city of Abu Dhabi articulates the alignment of JTC1’s mandate with the UAE’s overarching vision

and strategy to transform into a world leader in smart government. The meeting concludes on 20 November.Mohamed Helal Al Balooshi, Acting Director of Marketing and Communications at QCC,

said:“The ICT sector plays a key role in creating employment opportunities a n d p r o m o t i n g competitiveness of diverse economic sectors. In its pursuit to build a knowledge economy, the UAE is

committed to the development and adoption of cutting-edge sustainable standards in the ICT domain.“Hosting this international event in Abu Dhabi will enhance our prominent status as a leading tech hub in the region. We look forward to convening this platform to discuss latest international practices and ICT trends and highlight the need to further tap into the domain for promoting social and economic growth worldwide.”The international standard specifications developed by JTC are the main standards followed by international IT and ICT companies across different industries.These standards have played a

Abu Dhabi Quality and Conformity Council was established in 2009 to raise the quality of Abu Dhabi’s exports and products traded locally, while protecting the interests of the emirate’s consumers and supporting i t s c o m p e t i t i v e economy.The organization’s goals are achieved through enabling regulators to establish and implement p r o d u c t s a f e t y, l e g a l metrology and conformity schemes.QCC also sets guidelines and benchmarks to identify and verify that the products manufactured and traded in the emirate conform to the highest quality standards.

critical role in the evolution of the ICT sector, impacting the work and everyday life of consumers and distributors in terms of delivery of service, access to information, and the quality of devices and tools.The

AL MARAKEB ENTERS NEW WATERS WITH EXCLUSIVE DEFENCE CONTRACT WITH THEYAB INTERNATIONAL GROUP (TIG) UAE boat builder signs region’s first deal to supply Unmanned Surface Vessels By Qadeer Ahmad Siddiqui Dubai UAE: AE boat builder Al Marakeb has entered new waters with the securing of a defence contract to supply Unmanned Surface Vessels (USVs) to military and commercial organisations across the globe. The agreement, which sees Theyab I n t e r n a t i o n a l Group(“TIG”)becoming the company’s exclusive sales and marketing agency, marks the start of a new era for the region, with Al Marakeb as the first local boatyard to set up a production line for USVs.Under the terms of the contract, Al Marakeb will supply vessels to be used in a number of maritime roles, with industry sectors including Oil & Gas, Ports & Customs, Critical National I n f r a s t r u c t u r e , Environmental, Marine Biology & Research, Hospitality & Leisure, Waterfront Development and Defence & Security. The company is using its expertise in unmanned craft to provide autonomous technology solutions in a growing sector that is estimated to be worth over USD$ 4 billion over the next five years in this region alone. “The agreement that

Al Marakeb has signed with TIG represents a number of firsts for the region. Not only

Marakeb’s boat designs have been deemed highly suitable for inshore and

are we the first local company to set up a production line of USVs, we are also the first to bring capable and reliable solutions for many problems experienced by maritime and coastal organisations, both in this part of the world and abroad,” said Basel S h u h a i b e r, M a n a g i n g Director, Al Marakeb.Al

ports applications, with each USV adapted for the individual client’s requirements.The system is tailored for the relevant market, with the vessel’s final specification dependent upon its designated role and attendant mandatory l i c e n s i n g stipulations.Theyab International Group says

that its new partnership with the company is one that will provide solutions for a broad range of industry sectors.“In terms of advantages for clients, we are a local Defence & Security company with over 25 years’ experience in the sector. We know what the market needs and wants and we know how to deliver the requirements. Our new relationship with Al Marakeb sees us promoting the technology of a proven autonomous system that is integrated entirely in the UAE and installed onto the perfect carrying vessel,” said Khaled Al Alawi, Vice Chairman, TIG. Al Marakeb is keeping its USV model name undisclosed until it officially launches the vessel in January 2015, when companies and delegations will be invited by TIG to test its capabilities. It will also be demonstrating the craft at Theyab International Group’s stand at the International Defence Exhibition (IDEX), the largest defence exhibition in the world, which takes place at the ADNEC centre in Abu Dhabi on February 22-26, 2015. Held every two years, IDEX attracts over 90,000 visitors and more than 1,100 exhibitors.

ACER NAMED AS 2015 CES INNOVATION AWARDS HONOREE The Aspire R 13 features Acer’s unique Ezel Aero HingeTM that allows the display to rotate into six different positions By Qadeer Ahmad Siddiqui Dubai UAE: c e r t o d a y announced it has been named a 2015 CES Innovation Awards Honoree for its Aspire R 13 Series of Convertible Notebooks. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories.The Aspire R

1 3 ’ s display is affixed at the sides to Acer ’s unique Ezel Aero HingeTM, w h i c h allows the screen to rotate 180degrees, so the notebook can be used in six different ways: •Notebook mode provides a precise and spacious keyboard for maximum productivity. •Ezel mode brings the display close for convenie nt reading and web browsing. •Stand m o d e makes it easy to draw a f l o w chart, t a k e

notes, brainstorm with others or edit artwork. The stand is sturdy enough for drawing and other touchscreen interactions. •Pad mode enables the R 13 to be used as a tablet for web browsing, playing games or watching videos. The screen fits perfectly in the chassis frame, so it’s steam-lined and easy to hold. •Display mode good for viewing photos and video or playing games with others. •Tent mode the ideal display position when space is limited, such as an airplane’s seatback tray. To keep the powerful Aspire

R 13 running cool and quiet, the Aspire R 13 boasts an advanced dual air-intake design for comfortable and noise-free computing.For all day computing, models with a FHD display deliver up to 8 hours(3) of battery life.Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, how the design and innovation of the product directly compares to other products in the marketplace and unique/novel features present.Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market. 2015 CES Innovation Honoree products are featured on CESweb.org/Innovation, which lists product categories, as well as each p r o d u c t n a m e , manufacturer information, description, photo and URL.

from eliminating film and achieve faster turnaround times for radiology reads by providing the facility to retrieve medical images stored on the cloud.The digitizing of medical images combined with Cisco’s collaboration technology enable improvements in the quality of care for patients radiology studies can be read remotely by the right radiologist for the type of exam; and local doctors in rural area hospitals can collaborate more effectively with radiology specialists located in Amman. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg7

specialists.This marks the fourth major project to be launched through the Jordan Healthcare Initiative (JHI), a public private partnership between Cisco, its strategic partners and the Jordanian Government. Cisco Service Exchange Platform (SXP), the first service exchange cloud for radiology to be piloted in the Middle East and Africa, offers a cloud-based platform that integrates picture archiving and communication system (pacs), radiology

22-30 November 2014, Safar 1435

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EASY TAXI ROLLS OUT CAB METRES FOR ENTIRE KSA FLEET IN SUPPORT OF MINISTRY OF TRANSPORT INITIATIVE By Qadeer Ahmad Siddiqu Dubai UAE: asy Taxi, the global taxi hailing service operating in KSA, Kuwait, Qatar, Bahrain and Jordan within the Middle East, has announced the implementation of meters in its cabs throughout the Kingdom of Saudi Arabia, starting with its Jeddah fleet. In Jeddah, E a s y Ta x i w i l l enforce metering from November 9th 2014. Riyadh will follow shortly a f t e r. T h e m o v e comes in support of the KSA Ministry of Transport’s plans to make metres mandatory in cabs by February 2015,

thereby standardising taxi s e r v i c e s i n t h e Kingdom“Metering is an excellent initiative. Not only does it improve transparency and help us gather data to improve our services but also standardises service delivery while safeguarding driver welfare. In many cases, haggling to a fixed amount is inequitable either for the passenger or the driver. We strongly support the Ministry of Transport in its plans to streamline public transport in the Kingdom, and have decided to meter all our cabs well in advance of the deadline in an expression of solidarity,”

said Dr Mahmoud Fouz, CEO of Easy Taxi Middle East.KSA’s Ministry of Transport will link cab meters to a tracking system connected to the ministries of Interior and Transport. In a second phase, the metering

system is expected to be rolled out for all public transport vehicles including student buses.“Easy Taxi prides itself on connecting passengers and drivers in a convenient, easy and safe

manner. The user experience is paramount for us. We are confident that the transparent use of meters in our cabs will create added confidence for our customers, and even better working conditions for our drivers. Our customers will only pay for the distance they travel while our drivers will not make losses in case of detour s , heavy traffic o r longer than expect ed journeys,” concluded Dr Fouz.

PALMA HOLDING ANNOUNCES 2015 REAL ESTATE PROJECTS Two premium developments and a prestigious school project worth AED 3.7 billion to be launched next year By Qadeer Ahmad Siddiqui Dubai UAE: alma Holding has announced two new signature real estate projects worth AED 3.7 billion that it will be launching in Dubai in 2015. The UAE-based property company that specialises in luxury residential and mixed-use complexes will start work on the first of its developments in Q1 next year, which is to become the most exclusive beachfront residential project in Dubai. The project will be located on the prestigious Palm Jumeirah.“Palma Holding is delighted to announce two n e w h i g h - e n d developments for Dubai, with work on the first project starting early 2015,” said Kareem Derbas, CEO and C o - F o u n d i n g P a r t n e r, Palma Holding. “The emirate’s real estate market is showing sustainable stability and growth, with investors increasingly confident in the sector. Palma Holding’s strategy is to build on this existing confidence and generate even more optimism. We feel that it is the right time to introduce these two signature projects for our investors’ profitable investment,” he added.“Our focus is on developing projects in unique and prime locations across Dubai, namely Dubai Marina, The Palm Jumeirah and Downtown Burj Khalifa, with a priority on waterfront orientation. With location being the most important factor in real estate valuations, Palma Holding pays a great deal of

SATCOM DIRECT IS NAMED THE EXCLUSIVE SERVICE PROVIDER OF THE NEW SMARTSKY 4G LTE-BASED WIRELESS NETWORK By Qadeer Ahmad Siddiqui Dubai UAE: nnounced at the NBAA convention in October, Satcom Direct is the only organization approved to provide activation, customer support and billing for the new airborne SmartSky Network.The nation’s first airborne 4G LTE-based wireless network, SmartSky 4G is being launched by SmartSky Networks with the anticipated rollout of commercial service in 2016. SmartSky’s patented technology will provide realtime business-grade connectivity with more than 10 times the typical speed and capacity of networks currently in the market by using 60 MHz of spectrum for its Air-To-Ground (ATG) data communications. Satcom Direct is the exclusive provider of SmartSky services for the business aviation community.As a company based on innovation, we’re pleased to be associated w i t h t h i s n e w t e c h n o l o g y, ” s a i d J i m Jensen, Satcom Direct founder and CEO.“We pride ourselves on bringing new solutions to our customers, and SmartSky is a valuable addition to our portfolio.”The Satcom Direct Router (SDR) is approved for use with SmartSky for those clients who want the added features and benefits available with the device.The SDR allows passengers to manage all of

the cabin communications systems onboard the aircraft including use of their own smartphones to talk and text during flight. It also provides multiple WiFi access points (SSID) for passengers.“Satcom Direct is a recognized industry leader in business aircraft connectivity and we are proud to partner with them as our exclusive subscription reseller,” said Haynes Griffin, Chairman and CEO of SmartSky Networks. “Last month at NBAA, future SmartSky 4G subscribers told us they were delighted that we’re integrating our office-like airborne internet experience with the trusted customer support they’ve come to expect from a Satcom Direct relationship.”Satcom Direct: Satcom Direct is the leading provider of satellite voice and broadband data solutions for flight deck and cabin communications serving business, military, government, and heads of state aircraft. The company is a premier Inmarsat Distribution Partner, Iridium Service Partner, and ViaSat Yo n d e r ' s p r e f e r r e d reseller,supporting more than ninety percent of all corporate flight departments worldwide. Satcom Direct continues to advance its services through mobile applications and value adds from flight deck datalink to cabin communications making Satcom Direct the leader in aeronautical satcom service.

GIORDANO DRESSES YOU UP FOR UAE NATIONAL DAY The limited edition UAE flag polo collection is now available in store By Qadeer Ahmad Siddiqui Dubai UAE: iordano, the global apparel retailer with 20 years of presence in the region and 45 stores in the UAE, has

customers like it.” The 2014 Giordano UAE polo collection offer seven different designs to pick from, all with the number 3 embroidered on one sleeve or on the chest. The polo is

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ADCB WINS HR EXCELLENCE AWARD FOR EMIRATIZATION By Qadeer Ahmad Siddiqui Dubai UAE: b u D h a b i Commercial Bank (ADCB) was r e c e n t l y a w a r d e d th e “Nationalisation Initiative of the Year” for its ‘Tamooha’ initiative by the Middle East HR Excellence Awards. Every year, the Middle East HR Excellence Awards recognise the outstanding achievements of individuals, departments, teams or organizations t h a t h a v e contributed to the g r o w t h a n d development of the Middle East HR profession.Launche d in June 2014, ‘Tamooha’ is the U A E ’s f i r s t d e d i c a t e d programme to support the career path of Emarati Women in line with the Abu Dhabi Economic vision 2030, and Absher, the initiative launched by His Highness Sheikh Khalifa Bin Zayed Al Nahyan to enhance labour market participation of UAE citizens. ‘Tamooha’ initiative provides job opportunities that suit women’s social norms and family responsibilities by enabling them to choose to work from, or near, their own home or in ADCB’s dedicated women-only operations center in Al Ain. O n t h e o c c a s i o n, Ali

rolled out a new limited edition collection of polo shirts to commemorate and celebrate the upcoming 43rd UAE National Day. “UAE National Day is a very special celebration and the UAE flag makes its proud appearance everywhere

available in solid green and white with additional elements that recall the white, black, red and green colours of the UAE flag. Three varieties also sport the writing ‘United Arab Emirates’ on the chest.The limited edition polo shirts will be available for National

across the country. With the Giordano UAE flag polo limited edition collection, our customers can wear their beloved Giordano polo and be part of the celebration,” said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International. “It’s now the third year that we design a polo collection specifically for this festivity and we know how much our

Day celebrations and retailed at AED 130.The limited edition UAE National Day national collection along with Giordano’s regular range of merchandise can also be purchased online at w w w. g i o r d a n o - m e . c o m and will be delivered direct to the customer’s door within 48 hours (United Arab Emirates only). A Cash on Delivery option is also available for this service.

Darwish, Head-Human Resources Group at ADCB said: “We are proud to be the first bank to provide a unique career structure that enables Emarati women to join the workforce while meeting their everyday life responsibilities. With Tamooha, we wanted to add real value to our community by implementing an innovative way of working. We are very pleased and

humbled to receive this award today and will continue to grow the initiative to help the UAE develop a robust local workforce for a bright and ambitious future.”The Middle East HR Excellence Awards showcase the best HR talent in the Middle East and honor HR professionals in the government and private sectors for their outstanding contributions in creating a high performing workforce for the future. ADCB’s Tamooha initiative will continue to empower Emarati women in banking sector roles.

GRAMMY NOMINATED ‘LULU PROJECT’ PERFORMANCE AT VOLVO OCEAN RACE ABU DHABI STOPOVER Kamal Musallam and Emirati folkloric ‘Sokoor Al Magabeel’ collaboration to come alive 27th December By Qadeer Ahmad Siddiqui Dubai UAE: usic lovers are in for a rare treat when the Volvo Ocean Race (VOR) Stopover comes to Abu Dhabi next month with a live performance of the

importance to the location of its projects. We also develop projects with innovative concepts, developed uniquely to each project. This differentiation is evident in our real estate o f f e r i n g s o f a r, ” h e said.“Palma Holding is renowned in Dubai’s real estate sector for its luxury finishes and exceptionally high standard of appointments and facilities. It has established its name in the region with signature projects including Silverene Towers, Dubai Marina, w h e r e t h e c o m p a n y ’s Headquarter resides. By meeting the niche market for such premium developments, we are able to exceed customer expectations for high returns on their real estate investments,” added Derbas.Established in Dubai in 1998, Palma Holding comprises four subsidiaries; Palma Development, Palma Real Estate, Palma Investment and Palma Asset Management. Through these subsidiaries, the organisation provides boutique and tailor-made property services for Dubai’s premium real estate sector with a completed development portfolio in excess of AED 3.6 billion.

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Grammy nominated ‘Lulu Project’, a collaboration between renowned Jordanian composer and fusion artist; Kamal Musallam and Emirati folkloric group ‘Sokoor Al Magabeel.’The concert takes place on 27th December in the purposebuilt “Destination Village” on Abu Dhabi’s Corniche Breakwater and is free to attend. It will be the climax of the Emirati Festival being staged at the village on Saturday, 27 December, which will include Emirati cooking, falconry and crafts displays as well as a spectacular 43-foot race of traditional wooden dhows (boats) in the late afternoon.Lulu Project’ is the story of a tribe crossing vast deserts told in music and dance featuring a melodic fusion of Emirati music and poetry with jazz, rock and other Arabian musical influences. Having lived in the UAE for 12 years, Kamal had the idea to merge the local music scene and poetry culture resulting in a beautiful, world-class musical work, which has received international critical acclaim.“The Volvo Ocean Race is a great example of a modern day sporting event meeting centuries of Emirati maritime tradition so what better celebration could there be than a fusion of modern, contemporary

music with traditional music and poetry of the United Arab Emirates,” said Mohamed Al Zaabi, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which is behind the emirate’s Volvo Ocean Race campaign and stopover celebratio n. “This is just one highlight of the 23d a y stopover adding to A b u Dhabi’s appeal as a winter holiday destination”.Kamal Musallam has been a pioneer of Arabic Fusion

since 1999. He transports audiences to a magical world of music through the dulcet tones of his traditional Arabic Oud and the newly invented instrument the ‘Ibanez Oriental Guitar Series’. Famed for his exotic musical combinations of traditional Arabic tunes with flamenco and jazz, Kamal has performed with artists such as Billy Cobham, Bobby McFerrin, George Benson and Stanley Jordan and with his group at international jazz festivals throughout Europe, the Far East, China, Indian Subcontinent and the UAE. ‘Sokoor Al Magabeel’ which translates Falcons of the Al Magabeel family -is a traditional Emarati folk music band, which was founded in 1995 by the poet Mohammed Abdullah Al Meqbali and is regionally renowned for its performances at local and international music events and artistic productions.

JUDGING PANELS OF THE TOP 15 SOCIAL ENTERPRISES NOMINATED FOR THE EMIRATES AWARD FOR THE ARABIAN GULF YOUTH KICK OFF Abdullah Bin Zayed to honor the winning projects at Emirates Foundation’s Recognition Ceremony event, due to be held in Abu Dhabi tomorrow

By Qadeer Ahmad Siddiqui Dubai UAE: udging panels of the top 15 social enterprises nominated for the Emirates Award for the Arabian Gulf Youth kicked off this morning in Abu Dhabi. Launched under the patronage of H.H. Sheikh Abdullah Bin Zayed Al Nahyan, UAE Minister of Foreign Affairs and Chairman of Emirates Foundation, the Award aims to encourage the youth within the GCC youth to take a leading role and effectively participate in serving their communities. It also seeks to unlock young people’s social entrepreneurship potential and to establish leading social enterprises which are capable of understanding and addressing social challenges within their communities innovatively to achieve positive and sustainable changes. The Emirates Foundation had extended invitations to all teams nominated for the Award across the GCC region, to be flown to Abu Dhabi to present their innovative ideas to a panel of judges, which would in turn review and assess the projects and award the best three social enterprises. H.H. Sheikh Abdullah Bin Zayed will honor the winning projects at the Emirates Foundation’s Recognition Ceremony event due to be held at the Abu Dhabi National Exhibition Centre (ADNEC) tomorrow.The one-day judging panels saw the top 15 teams nominated for the Award deliver introductory presentations, while each team had the chance to showcase their proposed social enterprises and elaborate on related ideas and business approaches they would use to establish these projects and sustain them.Judging committees are comprised of carefully selected figures with broad experience and deep knowledge of leading social enterprises, such as Abdullah Saeed Al Darmaki, Chief Executive Officer, Khalifa Fund for Enterprise Development, Muna Al Gurg, Director Retail, Easa Saleh Al Gurg Group, Hammam K. Zare, General Manager at the Society of Majid Bin Abdulaziz for Development and Social Services, Dr. Khaled Mohammed AlKhazraji, Partner and CEO of the Al Kawthar Investment, and Saeed Rashid Al Zaabi, Government Relations Manager at Shell, Abu Dhabi.Judges made their informed decisions based on a number of objective criteria including the originality of the idea, the level of innovation of the project, the potential for the business to sustain itself and the level of scalability as well as its ability to achieve a positive social impact.Winners of the Award, which seeks to encourage and unlock the creativity of young people,

will be receiving technical and financial support to establish their social enterprises. The First Place winner will be allocated an incubation grant of AED 100,000, while the Second Place winner AED70,000, and the AED 50,000 for the Third Place winner.In Addition, winners will have the chance to get involved in mentorship programmes provided by Emirates Foundation and its partners across the GCC. Nominated top 15 entries were selected by panel comprising of highly experienced judges from the world of social enterprise after receiving more than 500 Award applications. Originality of the idea was a key factor in the judging process followed by its overall potential in remaining financially self-sustainable and the level of its social impact. Projects and teams nominated for the top 15 project ideas for the Award are: 1-“Factory of Dream”: Mashaal Al-Marzooqi and Saeed Al Nazari from United Arab Emirates. 2-“PURE”: Sali Alolayan and Lulwah Abdulaziz from Kingdom of Saudi Arabia 3- “Waterproof Hearing Aid”: Maha Al Otaibi from Saudi Arabia 4- “The Wish Youth Service Programme”: Hala Al Khalifa from Kingdom of Bahrain 5- “Car Service Centre Run by Women”: Sultan Al Sawai from Sultanate of Oman 6- “Water Systems Management”: Duha Al Madani, Sheikha Rashed and Hana’a Aladin from Kingdom of Bahrain 7- “Edkhari”: Asmaa Fatani from Kingdom of Saudi Arabia 8- Reality Game – “I Challenge”: Ahmed Ibrahim from Kingdom of Bahrain 9- “Aman” wristband: Maha Al Dhaheri, Intesar Al Hajri and Ahmed Al Blooshi from United Arab Emirates 10- “Themar” Youth Centre: Iman Ustadi, Fatemah Obaidly and Saeed Al Jalandi from United Arab Emirates, State of Kuwait and Sultanate of Oman 11 - “ B a y a n a t D M C ” : Fatema Al Gharbi and Ali Al Shehab from Kingdom of Bahrain 12- “Mobile Beauty Centre for Children with Special Needs”: Fatma Al Hashimi from United Arab Emirates 13- Health Food Programme System for School Students – “Lunch Box”: Zakeyah Al Sada and Maryam Al Awadhi from Kingdom of Bahrain, United Arab Emirates 14- “Reading Skill Application for Special Needs Children”: May Al Otaibi from Kingdom of Saudi Arabia 15- “Ehsan Training Centre for Alzheimer Patients Care Providers”: Abdullah Al Shammari and Ayman Mohammad from Kingdom of Saudi Arabia and Republic of Sudan

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ADCB TEAM WINS THE ADCB PINK POLO EXHIBITION GAME Over 5,000 people watched the match By Qadeer Ahmad Siddiqui Dubai UAE: heika Maithaa bint Mohammed Rashid Al Maktoum led the Abu Dhabi Commercial Bank (ADCB) team to win the ADCB Pink Polo exhibition which was played at Ghantoot Racing and Polo Club on Friday night. The ADCB team won 6-4

against Maserat i team in t h e charity g a m e intende d t o increase awaren e s s about breast cancer which was under the patronage of the club’s chairman Sheikh Falah bin Zayed Al Nahyan. By winning the match, ADCB team retained the Golden Title after playing a strong match, part of the 2014-2015 ADCB Pink

Polo.Mor e than 5 , 0 0 0 people watched the event, w h i c h a l s o included horsing s h o w ; football matches, children games

and free check up for breast cancer in the health education area with various health consultations.The match was also watched by Arif Al Awani, secretary general of the Abu Dhabi sports council, Saeed bin Houfan Al Mansouri, Ghantoot club’s deputy chairman, Alaa Erekat, ADCB CEO and board member and other officials, diplomats, dignitaries and well known sports personalities. After the end of the match, Awani, Mansouri and Matar Al Yabhouni handed prizes and token presents to the winning team.

‘SO YOU FANCY YOURSELF A JIU-JITSU MASTER?’ Platinum Sponsor UAE Jiu-Jitsu Federation to take part in second edition of Abu Dhabi Alive alongside fellow first time exhibitor Wire World Adventure Park and Local sensation Dubai Drums By Qadeer Ahmad Siddiqui Dubai UAE: he UAE Jiu-Jitsu Federation are taking part for the first time in this year’s show, which takes place this year at Zayed Sports City in Abu Dhabi from 13 to 15 November, and will be bringing with them a number of interactive activities. Visitors, both male and female, will not only be able to round-

with the end goal of helping people understand the impact that a change, be it eating more fruit or going to the gym four times a week, could make to their lifestyle and general wellbeing.Visitors can take part in a number of interactive

Kimono and belt, which can be instantly uploaded to a social media platform, IPad g a m e s w h e r e visitors will answer questions related to jiu-jitsu in order to w i n giveaways, and a Hall of fame showcasin g t h e heroes of Jiu-Jitsu here in the UAE, as well as milestones of the sport in recent years. A first of its kind here in the UAE, Abu Dhabi Alive is dedicated to educating people about their own personal health,

onsite medical checks and body composition assessments hosted by Salama Hospital.First time exhibitors WL Hospitality Group, who earlier this year announced the world’s largest outdoor adventure park at Meydan, Wire World, will be bringing some of their apparatus down to Abu Dhabi Alive for everyone to test their mettle on some of the UAE’s most trying wire assault courses.The activities Wire World Adventure Parks are bringing to the show include a mobile adventure course, which consists of 9 obstacles, and a bungee trampoline that includes an exciting Kite Board option.Alexandra Lebon,Group Director of Business Development and Marketing-WL Hospitality Group said; “What we will be bringing to Abu Dhabi Alive this year has something to offer to all ages and abilities, while also presenting both an exciting challenge, and the benefits of looking after one’s health and wellbeing.”

SURVEY REVEALS THAT 78 PER CENT OF PEOPLE ARE CONSCIOUS OF WHAT THEY EAT Fitness and healthy eating survey results announced ahead of the second edition of Abu Dhabi Alive this November By Qadeer Ahmad Siddiqui Dubai UAE: new health and wellbeing survey, conducted by Informa Exhibitions, reveals that over 62% of the respondents say they have a healthy diet, and 78% say that they are very conscious when it comes to what they eat, and how they work this in to their day-to-day lifestyles. Although these results show a promising move in the right direction, obesity and diabetes are still two of the main health issues in the UAE. More than 62 per cent of UAE residents are at

an unhealthy weight, including children and adults, and Over 25 per cent of the population has diabetes; the second highest prevalence of diabetes worldwide, so educating the

public to adopt healthier lifestyles has never been more important in the UAE.

This year will be the second edition of Abu Dhabi Alive, which kicks off at Zayed Sports City in Abu Dhabi from 13 to 15 November, and is supported by Government Partner Abu Dhabi Sports Council and the UAE Jiu Jitsu Academy as Platinum Sponsor. A first of its kind in the UAE, visitors attending the show will have the opportunity to take part in a number of interactive health and fitness features, such as Bowling, Tennis, Mobile wall climbing, Football classes, Fitness classes, Zumba, Yoga, Cooking Demonstrations, a Ladies only Activity Area and L i v e t a l k s a n d demonstrations. This vertical of the show

goes hand-in-hand with some of the other research findings. The survey also asked the respondents about how intensive their exercise regime is, and what their exercises of choice are. A very healthy 47% said that they exercise anywhere from two to four times a week, and only 16% of the respondents said that they didn’t exercise at all. The activities of choice according to the findings are walking and running, which made up 5 4 % , followed by swimming and going to the gym. “ T h e s e research findings are interesting, and really show that the public are taking both their health and general wellbeing seriously. It is our aim here at Abu Dhabi Alive to educate everyone who attends the show that exercise really doesn’t have to be gruelling and a burden on your day-today lifestyle, but can be both

fun and extremely beneficial to your long-term health.” said Hayete Jemai, Exhibition Director at Informa Exhibitions. “We have ensured that the exercise and sport aspect of the show is fully covered, with a wide variety of on-site activities and exhibitors to choose from. We will also be hosting a number of free onsite advice sessions with expert health and fitness professionals, as well as

onsite medical checks and body composition assessments hosted by Salama Hospital. There really is something for everyone this year.” added Jemai.

VOLVO OCEAN RACE EXHIBITION SETS SAIL FOR ABU DHABI 40 YEARS EXPO TO RUN AT MANARAT AL SAADIYAT FROM NOVEMBER 16

By Qadeer Ahmad Siddiqui Mohamed Sultan Al Zaabi, jeans and shirt have been without each other, they Dubai UAE: Senior Stakeholder replaced by high-tech couldn’t possibly n e w Professional, Events survival gear, the boats are prevail.The exhibition photographic Bureau, Abu Dhabi now made of sleek carbon images are testament to exhibition fibre,” said Al Zaabi. “But celebrating the first 40 the men and women who years of the epic, roundtake part in this race still health and fitness features, the-world Volvo Ocean face the same dangers as such as interactive games, Race is heading to Abu ever, every time they leave a rock climbing wall, fitness Dhabi from the Volvo the shore.”Each of the 40 classes and cooking Ocean Race Museum in photographs to go on show demonstrations, as well as Alicante, Spain the first highlight a single individual house kick their way get involved in a range of time the expo has moved and use the “snapshot in through the live Jiu-Jitsu sports they may have never out of its home base.The time” to tell the race c l a s s e s a n d tried before.Throughout the exhibition 40 Years:40 story.“Some of the sailors demonstrations taking Tourism & Culture Authority three day event, there will Faces will go on show at presented are true legends that.”Abu Dhabi’s Volvo place at the event, but there (TCA Abu Dhabi) which is also be a number of free the Manarat Al Saadiyat iconic figures who left their Ocean Race stopover will also be a live photo behind the emirate’s Volvo advice sessions with expert exhibition centre on mark on the racetrack – hosting will centre around a booth where visitors can Ocean Race hosting.“It will health and fitness Saadiyat Island from while others have been all Destination Village on the take instant pictures be part of an exciting buildprofessionals, as well as November 20 to December but forgotten,” said Volvo Corniche Breakwater and wearing the Jiu-Jitsu up to our hosting of the 10 ahead of the UAE Ocean Race CEO, Knut will run from December 12 VOR fleet when the entire ABU DHABI OCEAN RACING RIGGING FOR NEXT TWO CHALLENGES capital’s much anticipated Frostad. “Elsewhere the – January 3rd. During the UAE capital will come alive hosting of the VolvoOcean images focus on fans, stopover the free-to-enter Skipper Ian Walker and crew looking for South African double ahead of Leg 2’s race ‘home’ with all things nautical to Race fleet this family members and other village will be alive with celebrate the race, our December/January.Followi figures connected with a watersports, entertainment participation in it, our By Qadeer Ahmad Siddiqui should take a large part of performance director Neal leg is arguably the most ng its Manarat Al Saadiyat race that has touched the and concerts and activities fabulous watersports Dubai UAE: the credit for the Leg 1 McDonald will now lead a important of the whole race lives of so many.“The Volvo celebrating Abu Dhabi’s w e e k a f t e r win.“After talking to other series of sailing team for us,”Walker said.“No Ocean Race has always rich maritime heritage. The winning the first teams, it appears we had briefings and strategic team wants to arrive first been about courage, Abu Dhabi inport race will leg of the Volvo less mechanical failures planning sessions, focused into Abu Dhabi more than commitment and the trust be held on January 2nd Ocean Race 2014-15, Abu we do. It’s also going to be our sailors put in each other with the fleet leaving for Dhabi Ocean Racing one of the trickiest and as they race around the Sanya in China on January (ADOR) - the emirate’s longest legs. Every team is world the knowledge that 3. entry in the round-the-world capable of leading the fleet yacht race - has relaunched at some point and I think its Volvo Ocean 65 yacht we’ll see them all move Azzam in Cape Town ahead quickly up their learning of Saturday’s (November curves. The racing is only offering and rich, maritime 15) in-port race and the start going to get closer, so to win showing, the exhibition will heritage.”The exhibition, move to the East Plaza on of Leg 2 to Abu Dhabi on another leg, we have to which will be free-to-enter November 19. Both ADOR’s m o v e o n a n d Abu Dhabi Corniche where at Manarat Al Saadiyat on and offshore teams had improve.That’s what we’re it run from December 11 where it will be open daily to put the Leg 1 victory concentrating on while until January 3 to coincide from 9am to 8pm, traces with the city’s hosting of the quickly aside as they we’re in Cape Town.”Before the changes in the race refocused on preparations the November 19 race Volvo Ocean Race.“This is since its launch in 1973 for the next two challenges. restart, ADOR must switch a remarkable photographic when it was known as the The Leg 1 win put ADOR gears to take on the short- record of a race which has Whitbread Round-Thefirst in the overall standings, course Cape Town In-Port now been running since World Race.“The denim 1 9 7 3 , ” e x p l a i n e d but, with eight more legs to t h a n a n y o n e o n t h a t on the second leg from R a c e n e x t S a t u r d a y g o a n d a f i e r c e l y leg,”Walker said.“That’s C a p e To w n t o A b u (November 15.) Walker’s beIN SPORTS to Broadcast All EMIRATES HOCKEY LEAGUE AT DUBAI ICE competitive international largely a function of our Dhabi.There’s a lot we have men will be looking to go Saturday Games LIVE Starting detailed preparations and learned from the first leg,” RINK field, skipper Ian Walker one better than their second knows his crew can’t rest on the hard work Guy and his said McDonald, a veteran of place in the Alicante in-port By Qadeer Ahmad Siddiqui Nov. 8th leisurely and relaxing its laurels.“Winning the first team put in before we left six Volvo Ocean Races. “It’s heat, where they were Dubai UAE: experience for the entire B y Q a d e e r A h m ad channels. The Premier leg is hugely significant for Spain.”Barron said Azzam all top secret stuff but it will pipped to the post by Team he much-anticipated family. Dubai Ice Rink hosts Siddiqui Dubai UAE: League is a primary had come through the first help us immensely on the our team,” Walker said. “But Alvimedica.That Alicante InEmirates Hockey unique offerings such as he Barclays property and we are very there has been no time to sit leg with remarkably few next leg to Abu Dhabi. There Port Race seems so long League is here entertaining shows on ice in Premier League happy to bring back this back and reflect on this battle scars despite having appears to be very little ago,” Walker said. “It’s not promising more excitement addition to being a choice a n d b e I N weekend excitement to victory. Just because we been raced hard for 25 days speed advantage between easy to flip modes and and greater action than SPORTS has announced our millions of subscribers in winds that at times topped any of the teams, so had a good opening leg refocus on inshore racing. ever before. Head down today the reinstatement of in the region.Premier doesn’t mean we’re now 30 knots.“The yacht looked anything we can do to ramp Cape Town has a reputation to Dubai Ice Rink at The LIVE broadcasts for League Chief Executive, entitled to do it again - we r e m a r k a b l y g o o d , up our performance could as a windy venue and you Dubai Mall and watch Saturday 3PM games in Richard Scudamore, considering it had done a six p a y s i g n i f i c a n t have to earn that right by can often get 25 knots or the UAE’s top ice hockey the Middle East & North added: “Strong Anticontinuing to do all the good and a half thousand mile dividends.”And with home more blowing out in Table teams compete to win Africa effective November piracy measures used by l e g , ” B a r r o n port Abu Dhabi the finish line things that got us to Cape Bay that means a tough day the coveted Emirates 8th.beIN SPORTS, the beIN SPORTS have Town first,” he said.A week confirmed.“Nevertheless, for Leg 2, Walker was on the water for us sailors, Hockey League Cup. Exclusive TV Rights proved to be successful ago, the welcoming cheers we have taken her apart, adamant ADOR would but some exciting, high- Known for being the elite h o l d e r o f of the crowd were still meticulously checked and remain firmly focused on a d r e n a l i n e s p e c t a t o r league held in the UAE, B a r c l a y s echoing around Cape serviced everything and improvements.The second action.This crew is highly visitors are invited to Premier League Town’s V&A Waterfront then put it all back together competitive and any time we experience a whirlwind (EPL) in the when the Abu Dhabi shore again.”While it’s been a take on the other teams of outstanding rivalry as MENA region, case of ‘all hands on deck’ crew jumped aboard Azzam we’re out for the win,” the teams battle it out for has restricted the and began work on a for the shore crew to get Walker said.“However, with the cup.With a seating L I V E their work completed before c o m p r e h e n s i v e the second leg start just four capacity of 350, Dubai venue for big-screen telecast broadcasting of maintenance overhaul. Just the mandatory deadline for days later, we must also be Ice Rink is a family-oriented Saturday 3PM of popular sporting events. after first light the next the fleet to be relaunched, careful not to damage any attraction open to the general games since Date: Until January 21, 2015. and, as a result, we are t h e s a i l i n g t e a m h a s morning, Assam had been vital equipment on Azzam.” public, with regular ‘WeSkate’ Check dates for specific November 2013 due to very happy to revert back craned ashore and her 100- enjoyed some well-earned The Cape Town In-Port programs being offered to m a t c h e s a t piracy concerns in our original licensing foot carbon mast removed downtime as the sailors Race starts on November those aspiring ice-skaters. It UK.Commenting on the www.dubaiicerink.com/en/Pu position from last season. recovered from more than f o r a f i n g e r t i p 15 at 1400 SAST (1200 also serves as a multi-purpose a n n o u n c e m e n t , M r. blicSessions/ehl.aspx We now look forward to all inspection.Walker was full three weeks of non-stop UTC) with the Leg 2 start on venue that can be transformed Price: Seating is available for N a s s e r A l - K h e l a i f i , Barclays Premier League of praise for the shore racing on Leg 1.After November 19 at 1800 SAST into a concert arena or host Chairman-CEO, said: matches AED 15 per person fans across the region crew’s work - managed by working feverishly behind (1600 UTC). Live TV private functions. A giant 20m x For more details, log on to: “We are delighted to enjoying more extensive e x p e r i e n c e d B r i t i s h the scenes debriefing the coverage of both events will 10m LED screen is positioned www.dubaiicerink.com or call resume LIVE broadcasts access to the competition Whitbread Race sailor Guy sailors and analysing be streamed online at at one end of the rink, and a of all Saturday 3PM 04 448 5111 in the coming weeks and Azzam’s Leg 1 data, ADOR Barron – who, says Walker, volvooceanrace.com selection of cafés offer a games on beIN SPORTS months.” azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg9)

22-30 November 2014, Moharram 1435

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AZAD SPORTS DUBAI MOTOR FESTIVAL TO UNVEIL REGION’S FIRST MOTOR VILLAGE •Specially-designed venue at Meydan to take centre-stage on Friday 28 Nov •Motor Village promises exciting line-up of family-friendly motoring-related activities

CAFÉ RIDER’S DMITRIY GRIEKHOV TO REPRESENT UAE IN THE WORLD BARISTA CHAMPIONSHIP IN 2015. By Qadeer Ahmad Siddiqui Dubai UAE: mitriy, of Café Rider in Dubai frothed his w a y p a s t scrutinizing international judges and elite competition to win the prestigious 2014 UAE Barista Championship at the International Coffee and Tea Festival, which took place at the Meydan Convention Centre.This is Dmitriy’s chance to put the UAE on the world stage of coffee making, when he competes in Seattle next April.“I work with specialty coffee every day at Café R i d e r a n d fi r s t o f a l l understand the concept and idea of specialty coffee. Every single origin or blend has it’s own story, which I can share with my guests. And basically that’s what I did on the stage, just shared all the information about my coffee. Coffee knowledge, very good technical skills and passion for what you do are the main aspects to be a great barista” says Dmitriy.The coffee used for the competition was actually a gift from two customers, now great friends, who sourced it from one of the top USA coffee roasters. The coffee was produced by Suke Quto farm in Guji Zone, Southern Ethiopia, which is one of the best places in the world to grow coffee. The very rich, but at the same

By Qadeer Ahmad Siddiqui Dubai UAE: s the 2nd edition of the annual Dubai Motor Festival (DMF) gets ready to enthrall residents and tourists alike with its exciting calendar of worldclass motoring-related events, the sprawling grounds of Meydan are

time very balanced flavor profile was the main reason for me to represent it in the national championship“ adds D m i t r i y. “ P r o u d i s a n understatement,” says Nicky Moulvi, owner of Café Rider when asked about Dmitriy’s performance. “He drew in the crowds and was impressive to watch. After his presentation, spectators unexpectedly lined up to have a taste of his signature coffee creation.”The competition was fierce with 15 top baristas from coffee bars across the nation. Café Rider were thrilled to be part of it,“ says Nicky. “Obviously we are stoked for the World Championships in Seattle next April and we will do our very best to bring the title home to the UAE.”Café Rider is a specialty coffee bar which sources and serves coffees from all over the world and uses local roasters. Almost any coffee creation one could imagine can be made here.

being transformed to host the region’s first fullyfledged Motor Village on Friday 28 November.A purpose-built motoring destination designed to create a fun day out for

By Qadeer Ahmad Siddiqui Dubai UAE: ubai Autodrome hosted the first UAE national race day of the season at the venue, with NGK Racing Series, UAE Sportbike

113.00 with the bat. In doing so, he also moved up four places to a career high 10th place in the batting rankings. The Colombo star also chipped in with four wickets, and he now holds a ninepoint advantage, on 420 points, over Pakistan’s Mohammad Hafeez in the all-rounder rankings.In the ICC Players Rankings for ODI Bowlers, Mathews has moved up five places to 24th, while Ravichandran Ashwin climbed one place to 15th to be 21 points off a place in the top 10.For the home side, the biggest movers in the bowling stakes were fast-medium bowlerUmesh Yadav, who claimed 10 wickets to climb eight places to 40th, and slow left-arm spinner Akshar Patel, who has moved 11 places to a career high 71st ranking after claiming 11 wickets in the five-match series.Sri Lanka will next face England in the first of seven ODIs on 26 November, while India will next be seen in ODI action in a tri-series involving England and joint host Australia in January prior to the start of the ICC Cricket World Cup 2015.

Championship and Formula Gulf 1000 Championship races on Friday.There were six championship races on the day, two for each series, with Andy Marshall in the GulfSport prepared Radical and Tani Hanni in the Dragon Racing run Ferrari sharing a win apiece in the NGK Racing Series.Costas Papntonis won both the Touring Car Class 1 races in his Gulf Petrochem SEAT, with teammate Alexandros Annivas scoring a double

win on the day in Class 2 in his Gulf Petrochem Renault Clio.Reigning UAE Sportbike champion Abdulaziz Binladen aboard a Kawasaki started his 2014-2015 campaign in the best way possible by winning both 600 Class races on the day, while his arch-rival and former champion Mahmoud Tannir on a Honda crashed out in race one but recovered to finish second in the race two.Binladen said afterwards: "It was a good day for us. Winning both races is a good way to start the title defence, and we hope to keep the momentum going throughout the year. It was great to be racing again at the Autodrome after a long b r e a k b e t w e e n

seasons.BMW mounted Alan Boyter and Honda rider Gernot Dobida shared a win each - race one and race two respectively - in the 1000 Class.Edi Haxhiu bagged maximum points in race one of the Formula Gulf 1000 after early leader Ahmad Al Ghanim retired with an engine problem, however he recovered to take victory in race two with Haxhiu finishing second.One of the highlights of the day was the off-track activities such

By Qadeer Ahmad Siddiqui Dubai UAE: each Touch Rugby the on-sand version of the world’s most popular non-contact sport which originated in Australia

across the GCC who are planning to come down for this special Boxing Day event when traditionally sport takes centre stage,” explained Larkins. “But people should realise that no previous

is to debut in the United Arab Emirates next month as part of the much-anticipated Volvo Ocean Race (VOR) Stopover Destination Village activities on the Corniche Breakwater. A series of tournaments for both adults and children will run over eight days of competition being organised by UAE To u c h , t h e U A E ’ s international recognised To u c h b o d y a n d i n association with the Federation of International Touch the sport’s world governing body. A squad of internationally qualified professional coaches will be

experience is required to join in the Open Days – they are what they say they are, open to all.”All participants will receive Volvo Ocean Race Abu Dhabi merchandise. Teams of a minimum of four players and a maximum of eight can enter by emailing: j.larkins@uaetouch.ae.The inclusion of Beach Touch in our stopover programme heightens the community element of the celebration,” said Mohammed Al Zaabi of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which is behind the emirate’s Volvo Ocean Race campaign, including the

on hand to guide and supervise.Inter-school matches will tap off on December 14th to 18th on the beach adjoining Abu Dhabi Sailing & Yacht Club with up to 500 youngsters expected to participate. “Competitions will be held for primary kids of ‘Under 12’ and secondary students ‘Over 12’ age groups,” said John Larkins, President, UAE Touch. “We’re receiving a tremendous response with schools keen on joining in a

Stopover.The beauty of Beach Touch is that anyone can join in male, female, all nationalities and ages it’s a social sport with these particular tournaments adding to what will be a tremendous atmosphere in the very heart of the UAE capital.”Hosted by TCA Abu Dhabi, the Volvo Ocean Race Abu Dhabi Stopover will centre around the Corniche breakwater Destination Village and feature three weeks of sailing

of Tourism and Commerce Marketing (DTCM) and organisers of Dubai Motor Festival 2014 noted that the concept has never been introduced before in the region and visitors at Motor Village can look

forward to enjoying a funfilled day of motoring entertainment.

UAE NATIONAL RACE DAY AT DUBAI AUTODROME - FRIDAY, 14 NOVEMBER 2014 •Season opening rounds for Formula Gulf 1000 and UAE Sportbikes •Abdulaziz Binladen makes perfect start to his season •Off-track activities provide highlights of action packed day

INDIA BATSMEN PROGRESS FOLLOWING SRI LANKA SERIES WIN Mathews moves to summit in ODI all-rounder rankings By Qadeer Ahmad Siddiqui Dubai UAE: n d i a ’s h a r d - h i t t i n g batsman Virat Kohli has moved to second place in the Reliance ICC ODI Player Rankings for ODI Batsmen following India’s 50 victory over Sri Lanka in the series that finished in Ranchi on Sunday, while his team-mate Rohit Sharma has vaulted to 15th, as the reigning World Cup champion continues its preparations for the ICC Cricket World Cup 2015.Kohli completed a series-highest score of 139 not out in the fifth ODI on Sunday, having earlier scored 66, 53 and 49, while Sharma rose spectacularly by 18 places after his worldrecord breaking innings of 264 in Kolkata, in what was the 27-year-old’s second ODI career doublecentury.Sri Lanka captain Angelo Mathews, meanwhile, has surged to the top of the Reliance ICC ODI Player Rankings for ODI All-rounders for the first time after accumulating 339 runs, including 139 not out and two half centuries (75 and 92 not out), to finish the series with an average of

families and individuals to enjoy and experience motoring-themed activities and entertainment, the Motor Village at Meydan promises to create a unique and unforgettable experience for visitors as it plays host to a diverse array of events intended to inspire, thrill, entertain and educate. The venue offers plenty of photo opportunities for car enthusiasts and families who will have a unique chance to get up close to some of the most stunning

cars in the UAE.One of the p r i m a r y objectives b e h i n d organising the Dubai Motor Festival, which begins on 19 November, is to take the concept of motoring beyond its traditional realms and make it more accessible to the entire family, and the Motor Village with its full range of spectator-friendly activities offers the most wholesome expression of DFRE’s desire to make DMF 2014 a communityoriented festival that creates engaging motoring experiences for everyone.The Media Centre of the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department

VOLVO OCEAN RACE STOPOVER TO HOST UAE DEBUT OF BEACH TOUCH RUGBY Adults & Kids Tourneys To Tap Off 14-18, 21-23 and 26 December

as bungee jumping, a swap meet, Red Bull stunt performers, motorcycle track day sessions and a number of children's which attracted an enthusiastic crowd who were able to mingle with race drivers, riders and teams.Next race day at Dubai Autodrome is on the weekend of 4-6 December and will feature races for: NGK Racing Series, UAE Sportbikes, Formula Gulf 1000, Radical Middle East Cup and Porsche GT3 Cup Challenge Middle East.

ABU DHABI OCEAN RACING WINS SQUALLY CAPE TOWN IN-PORT RACE Ian Walker and Azzam crew the team to beat, as ‘sprint’ victory adds to Leg 1 triumph in the Volvo Ocean Race

By Qadeer Ahmad Siddiqui a n d c r e w n e v e r took Dubai UAE: anything for granted in the bu Dhabi Ocean tricky conditions.“We got a Racing (ADOR) great start and that gave us the Abu Dhabi a jump on the rest of the Tourism & Culture Authority fleet,” he said. “But there (TCA Abu Dhabi)-backed were plenty of pot holes to entry in the Volvo Ocean dodge along the way. It was Race won the Cape Town very squally and In-Port Race on Saturday guard to hold off the chasing unpredictable out there and c h a l l e n g i n g f o r t h e after a bold opening move Swedish crew.ADOR began we couldn’t relax for a sailors.”The ADOR sailors proved decisive in wildly the final leg 45 seconds second. What ultimately were joined for the one-hour fluctuating winds up to 25 ahead but in the first half of pulled us through was great race by South Africa’s first-time event. On first a c t i o n , w a t e r - s p o r t s , knots in Table Bay.ADOR the leg SCA and the Dutch c r e w w o r k a n d b o a t leading triathlete Richard hearing, there may not be an entertainment and family fun. was the first of the seven c r e w , Te a m B r u n e l , handling – I asked a lot of Murray, who described the i n s t a n t l y r e c o g n i s a b l e Up to 175,000 visitors are QNET BRINGS MCFC TROPHIES TO THE c r e w s t o r e a c t t o a n a r r o w e d t h e i r l e a d the crew and they came e x p e r i e n c e a s association with a headline expected to attend.The significant shift in wind in the considerably. However, through brilliantly.” Emirati ‘fascinating’.“It was non- sailing event but the fact is Stopover opens on 12th UAE final minutes before the Walker’s decision to fly sailor Adil Khalid said the stop action out there,” both these sports deliver December with the Arabian By Qadeer Ahmad Siddiqui Dubai UAE: start, breaking away from A z z a m ’ s a c t i o n o n Murray said.“I had know community-based health and debut of BBC Worldwide’s rominent Asian direct selling company QNET the rest of the fleet to start l a r g e s t board Azzam idea how incredibly strong fitness opportunities for highly acclaimed ‘Blue together with Manchester City Football Club (MCFC), alone on the left hand end of headsail saw h a d b e e n and fit the sailors need to youngsters.”On December Planet in Concert Live’, organized a Trophy Tour at the QNET Dubai t h e l i n e . T h e m o v e t h e m p u l l frenetic as be. The pace was relentless 21-23, the Stopover will host which will be performed on a headquarters and at Zayed Sports City Abu Dhabi, where the immediately paid dividends, away again t h e e i g h t - and there was never a Beach Touch Open Days for 10-metre wide screen placed trophies were shared with the giving skipper Ian Walker w h e n t h e m a n c r e w moment to relax. From the youngsters during the day on a purpose-built, floating local football fans in both and his crew an early lead b r e e z e wrestled the moment we started, there time and special sunset stage in the waters off Abu emirates.In season 2013/ that they maintained to d r o p p e d 6 5 - f o o t was no let up in the work versions for adults (over D h a b i ’ s C o r n i c h e 2014,MCFC won two round the first marker 30 down to 10 ocean going rate - everyone was working 18).“It’s going to be a accompanied by the 75championships: the League seconds ahead of the k n o t s yacht around at 100 per cent all the time.” tremendous sight with up to piece, National Symphony Cup known as the Capital One Swedish all-women crew, halfway to the finish. From the tight inshore course in The Cape Town victory, 200 sports-keen people a Orchestra, Abu Dhabi led by Cup and the English Premier Team SCA.Near-perfect t h e r e o n i t w a s gusty conditions in the along with a second place in day out on the beach getting celebrity guest conductor League also known as the tactical positioning from straightforward sailing for s h a d o w o f T a b l e the Alicante In-Port Race in exercise as the sun goes George Fenton.The village Barclay's Premier League. navigator Simon Fisher on ADOR and at the finish they Mountain.“It was a real October, puts ADOR in first down against the superb closes on the evening of 3rd QNET welcomed guests to the VIP area of the Zayed Sports the second leg earned crossed the line one minute w o r k o u t , ” K h a l i d place in the overall In-Port back drop of Abu Dhabi January when the aweCenter in Abu Dhabi during the Trophy Tour in the presence of ADOR a one-and-a-half and three seconds ahead of said.“Azzam is an ocean Race series. However, the Corniche and in fabulous inspiring race fleet of Volvo other MCFC partners such as Etihad, Etisalat, Visit Abu Dhabi minute advantage at the B r u n e l w h o s n a t c h e d thoroughbred designed for team must now switch temperatures of around 25 Ocean 65s, including the amongst others.Fanzones were organized where the end of the first lap. However, second from SCA in the final eating up miles offshore.In- modes to be ready for the degrees Celsius,” said Azzam yacht sailed by Abu trophies were displayed for photo opportunities with fans and the wind was becoming m i n u t e s o f t h e port racing is always tough s t a r t o f L e g 2 o n Larkins. On December 26, Dhabi Ocean Racing the a big screen was set up where QNET’s top distributors or increasingly unpredictable. race.Although the hour-long on the crew but when Wednesday November 19, there’ll be a one-day, open emirate’s very own race Independent Representatives (IRs) watched the derby of the With two more laps to go, race does not count towards c o n d i t i o n s a r e a s when the seven boat invitation tournament for all contender, departs for its season, ManCity vs ManUnited.As the official direct selling nothing could be taken for the overall Volvo Ocean changeable as today it international fleet will set off ages.“We have already next endurance sailing leg to partner of this Premier League football club, QNET will kick- granted and the ADOR Race score, Walker said he means lots of sail changes on the 6,125-nautical mile received interest from teams Sanya, China. off several branding benefits and CSR partnerships. sailors had to stay on their and that is really physically passage to Abu Dhabi. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. 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22-30 November 2014, Moharram 1435

CHOPARD EYEWEAR WINS BIG AT THE VISION X-VP AWARDS ARABIA 2014 •Chopard Eyewear wins in the first Middle East eyewear awards at Vision X-VP 2014 in two categories: Luxury and Premium segment at the prestigious affair •Brand was awarded ‘Best New Sunglass Model’ under luxury and premium segment By Qadeer Ahmad Siddiqui Dubai UAE: hopard, one of the leading international luxury brand bagged two of the most prestigious honors for their eyewear segment at the Vision X- VP Awards Arabia, 2014. Having been selected from over 130 entries across 15 categories, Chopard was presented with the awards for ‘Best New Sunglass Model’ in the luxury and premium segment category at the special ceremony held at Dubai World Trade Centre.Vision X- VP Awards Arabia 2014, a brand new initiative between Vision-X and leading trade magazine VisionPlus Arabia, is the first ever industry Awards in the region, recognizing the best in the eyewear business, as voted for by the industry. For optical professionals, this was the chance to celebrate, and reward the products that have introduced a trend or made a statement in the past year. The event highlighted the

best products in various optical and sunglass categories in the industry. The ‘Best New Sunglass Model’ commends a business that has proven to be world class in the category of eyewear. The brand was selected the winner from a very competitive group of entrants, all of whom demonstrated unique and exceptional service delivery towards UAE’s evolving r e t a i l s e c t o r. C h o p a r d eyewear, under the holding company Derivision, has been building its strong position in this ever growing retail environment in the region since 2008. The first award of the night, under the luxury segment was awarded for the ‘Cannes Special Sunglass Edition’. This unique collection was created and designed exclusively for the Cannes Film Festival and features

brilliant-cut diamonds along with 23kt gold. With unmistakably modern detailing and cutting-edge craftsmanship these sunglasses were designed to win. The second award, in

the premium category celebrated the Foldable Sunglass Collection by C h o p a r d . T h e contemporary chic range fashions Wayfarer shapes,

foldable at both the rim and the temples, proving to be the epitome of modern sophistication.Commenting on the occasion, Mr. M.S Reddy, General Manager, Derivision shared, “This is an extremely proud moment for Derivision and we are honoured that Chopard eyewear has been recognized for its designs and products. We are confident that our upcoming collections will witness similar success. These awards were based off the recognition of our customers and so, external, independent recognition such as this means a lot to us. One of our main goals since we entered the market was to provide our customers with quality products and services, and our mission to deliver this has now made has us one of the leaders in the luxury and mid luxury retail segment.”

HUGELY POPULAR TWO MAN MUSICAL RETURNS TO DUBAI, AS JAMES GADDAS REPRISES HIS ROLE AS "BISHOP” 'Billy Bishop Goes To War' to run at DUCTAC from November 27th - 29th, 2014

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NOMAD INCEPTION MAKES AN ENTRY IN UAE MARKET WITH A PROMISE TO REVIVE GEOMETRIC ART By Qadeer Ahmad Siddiqui Dubai UAE: omad Inception, a company formed by the entrepreneurial vision and the multiple passion of two brothers Luis Fernando and Julian Eduardo Molina, has recently launched in the UAE market. The company has started its operations with an aim to become the global reference in luxury architectural products inspired in Islamic arts. This vision comes in line with the designing team on-board with the company comprising of the renowned international Designers, namely Jay Bonner, Eric Broug and Jean –Marc Castera.The Molina

brothers, who come from the Information Technology world, have amalgamated their lifetime experiences in design, visual arts, physics and computer sciences, along with their fascination for geometric art rooted in Arabic tradition, lead them to a two-years-long research and development project that resulted in grasping the secrets behind the ancient art form and the programming of a set of design tools that assist in the creation of a new generation of Islamic geometric patternSpeaking on the occasion, Mr. Julian Eduardo Molina, Cofounder of Nomad Inception said, “We are extremely pleased to announce the launch of our dream venture named Nomad Inception. Both Luis and myself are entrepreneurs with a revolutionary idea. We launched ourselves into

TRUNG NGUYEN ENTERS MIDDLE EAST & AFRICA Vietnam’s no. 1 coffee brand is recognised by high profiled political leaders By Qadeer Ahmad Siddiqui Dubai UAE: ietnam’s largest c o f f e e g r o w e r, Trung Nguyen, is now in the MENA region! Global Hotels Management LLC, a Dubai-based group

and our entry is the first step towards our venture into this region. This is part of the plan to gain powerful presence on the international market and we are pleased that we have partner with Global Hotel Management. We have

focused on bringing renowned products to the Middle East, officially signed a strategic partnership to open the luxury coffee chain and distribute the premium coffee products in Middle East and Africa.Hassan Masood, Director and Head of Business Development, commented: “GHM always selects our partners to meet

firmly established our presence in Vietnam so we are now on track to go global.” Established in 1996 by Dang Le Nguyen Vu, CEO and also dubbed as Vietnam’s Coffee King, Trung Nguyen has a variety of coffee products such as the G7 product line which is the most popular instant coffee in Vietnam and can be found at major supermarket chains around the world. Trung Nguyen also produces specialty beans and roasting including a variety called “Legendee” created to mimic the flavor of coffee brewed from beans recovered from the feces of civets, a weasellike rodent. Civet coffee is considered a delicacy. The products are available in nearly 60 countries and territories including Singapore, Malaysia, Thailand, Canada, Netherlands, Japan, E n g l a n d , G e r m a n y, Philippines and more.The company also established Trung Nguyen Cafe Chain in Vi e t n a m w h e r e c o ff e e drinkers can enjoy the flavours of Trung Nguyen’s authentic coffee. Trung Nguyen exhibited at the recently concluded International Coffee and Tea Festival attended by more than 8,000 trade buyers, entrepreneurs, hotel operators and management staff, chain operators, traders, importers, manufactures and other industry professionals.

the quest to bring Arabic geometric art to the world. What is revolutionary about our idea is the strategy to achieve such ambitious goal, which means we are serializing the production of exquisite designer creations to fabricate architectural products. Our aim is to make N o m a d Inception as a g l o b a l reference in l u x u r y architectural p r o d u c t s inspired in Islamic arts.”The first product that is launched under the Nomad Inception brand consists of Luxury Arabic Parquet Floors. The parquet floors combine the luxury of the finest precious hardwoods with the Molina brothers' unique ability to produce the most sophisticated Islamic patterns using their exquisite designs feature ever-growing compositions that develop from the center outwards.Their creations are art pieces; the modern expression of centuries' worth of tradition passed on through generations; they bear the load of time and embody the lost secrets of ancient artists, mathematicians and craftsmen; the mysteries of a civilization responsible for impressive scientific and technological progress along with exquisite art and literature.s.

SUPERIOR MEMORY FOAM VISCO ELASTIC GEL PILLOWS FROM SERTA Mirth and Crest Pillows create an extremely comfortable, more supportive and cooler sleep surface By Qadeer Ahmad Siddiqui Dubai UAE: ubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, presents the cool action microsupport gel infused visco foam pillow from Serta, maker of the world’s best mattress.These superior microsupport gel infused memory foam pillows come in two grades

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position and optimum temperature surface for sleeping.Unlike the normal visco pillows found in the market, Serta’s cool action microsupport gel infused visco pillow dissipates heat thus maintains coolness on the surface and reduces hair fall. This ensures relaxing sleep for the whole family.Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said, “Living in a busy city like Dubai, we all want to have a good sleep at night in order to face the next day with energy and enthusiasm. This applies to both adults and children so having excellent sleeping products, both mattress and pillows, contribute to this. Thus Serta continues to innovate and improve its products to give consumers unchanging comfort and cooler sleep.”The Crest and Mirth Pillow comes with a free pillow case and are available at Serta showrooms on Sheikh Zayed road. For more information please visit the showrooms or call +971 4 8853929.

the rigorous demands of the MENA market for superior products with luxury and international standards. Trung Nguyen is known around the world and recognised by high profiled political leaders. We are proud to have partnered with Trung Nguyen and we are keen on expanding the business in the region by opening partnership with potential clients.”Mr. Nguyen Nguyen, General Manager of Trung Nguyen Franchise, said: “The Middle East and Africa region, particularly Dubai is a strategic market

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FIRST SOLO EXHIBITION BY EL SEED DEMONSTRATES EVOLUTION IN HIS “CALLIGRAFFITI” STYLE With his debut solo show in the region, Tashkeel presents new works in 3D sculpture that depicts eL Seed’s growing repertoire as an artist, thinker and citizen of the world By Qadeer Ahmad Siddiqui Dubai UAE: enowned and recognised for his loud and colourful, larger-than-life spray painting murals, street artist eL Seed utilises traditional

introducing these works into a new medium, eL Seed pays homage to his earlier pieces, artistically articulating his process of reinvention. “These new works are an approach to have the viewer more

Arabic calligraphy and the art of graffiti to express his thoughts, opinions and ideals. Primarily employing large surfaces as his canvas, eL Seed’s ‘calligraffiti’ style of

involved with the piece, and move away from being a spectator. Jean Cocteau said ‘There is no love. There are only proofs of love’ and bringing my art into 3D was a way to allow it to

illustration takes on a new form, moving away from the two-dimensional and interacting directly with the v i e w e r t h r o u g h monumental 3D sculptures. These works will be s h o w c a s e d i n “Declaration”, his first solo exhibition in the Middle East at Tashkeel from November 20 December 27. Developed over the course of his residency at Tashkeel and presented in collaboration with the

materialize. The work is still tied to my instinctive visual language, but by releasing the letter forms I've discovered new territories for expression that celebrate and elaborate my deep respect and love for this art,” says eL Seed.“As a great supporter and enthusiast of eL Seed’s work, Tashkeel is pleased to present his first solo exhibition in the region, not only showcasing his

Salama bint Hamdan Al Nahyan Foundation, el Seed took his inspiration from a poem by Nizar Qabbani. The poet describes the beauty of his lover despite her age and eL Seed uses this poem as the basis of his work, publicly declaring his love for the ancient art of calligraphy. Using large scale sculptures that weave through the walls and floors, spilling beyond the confines of the gallery, each stroke of a letter and word seeks to build an affinity with the spectator and invites them to be part of the conversation – a conversation between the poem, the language, the form and eL Seed. By

evolution as an artist, but the visual development from his earlier works and experience from our Residency Programme, working on-site at the studios and immersing himself within the cultural fabric of the city. Although new, these works continue to carry the signature elements that have procured eL Seed his standing within the international art world,” says Anabelle de Gersigny, Tashkeel Strategy and Partnership Development Manager.Tashkeel’s next exhibition is entitled A Model Studio and will run from 8 January - 14 February 2015.

NEW YEAR'S EVE GARDEN GALA WITH THE GIPSY KINGS FEATURING MAX BALIARDO By Qadeer Ahmad Siddiqui Dubai UAE: elebrate New Year 2015 in Dubai, indulge in a truly electric carnival-style atmosphere on our stunning lawns set against the backdrop of the private beach, Palm Jumeirah lagoon and the twinkling

sponsor Air France-KLM to perform just for you, the famous celebrity group the GIPSY KINGS featuring Max Baliardo will keep you on your toes till the early hours of the morning! With a prime spot on Palm Jumeirah, delight in the decadent fireworks and bring in your New Year with a

By Qadeer Ahmad Siddiqui poignant depiction of World Dubai UAE: War One flying ace Billy u b a i , U A E : B i s h o p ' s l i f e s t o r y. Popular UK actor Accompanied by Bradley James Gaddas, Minchin at the piano, this is best known as Governor a fast paced, and highly Grayling in Bad Girls and entertaining theatre piece, Vinny in Coronation Street which will appeal to all.Billy in the UK, as w e l l a s starring roles i n t h e musicals Billy Elliot and – Mirth Pillow and Crest Mamma Mia Pillow. The Mirth Pillow in London’s range provides the right West End, is support and comfort to the returning to head and the neck. Its Dubai skyline.This New bang! DUCTAC unique visco elastic gel Year's Eve, join us under the Our exclusive Garden Gala next week conforms to the shape of stars and feast on a includes: with the the head and thus provides sumptuous gala buffet •Gala buffet dinner with Bishop Goes to War will unparalleled comfort and award winning Canadian dinner and a delicious selected unlimited premium musical, 'Billy Bishop Goes open as a red carpet invite support. The Crest Pillow seafood bar paired with beverages To War' after a well received only event on the 26th of has a unique shape which selected premium •Dedicated children's area run earlier in the year. RAW November. Public Shows provides just the right beverages flowing at the Garden Gala with Theatre Company will again will run at The Kilachand support to the neck and the throughout the night.Enjoy exclusive children's be producing the show Studio, DUCTAC from visco elastic gel conforms an array of entertainment, entertainment following their hugely Thursday 27th to 29th to the shape of the head including an acrobatic show, December 31st, 2014, successful version of November at 8pm, with an a n d t h u s p r o v i d e s DJ, live contemporary band, Garden Gala at AED 3,300 'Cyrano De Bergerac' at additional matinee show unparalleled comfort and magicians and walk-around per adult and AED 1,650 for D U C TA C r e c e n t l y. T h e Saturday 29th at 3pm. support. The Crest pillow entertainers in the dedicated Children between 6-12 show features Gaddas Tickets are available at p r o v i d e s u t m o s t children’s area and to top off years of age. playing 18 characters in a 150AED for evenings, and c o m f o r t a b l e r e s t i n g the night, flown in by our key rousing, uplifting, and 120AED on the matinee. By Qadeer Ahmad Siddiqui Dubainews UAE:uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg11) azad news uae.azad

MARITIME SECTOR TO PLAY KEY ROLE IN SAUDIZATION DRIVE Inaugural Saudi Maritime Congress to support Kingdom’s job creation for Saudi nationals with dedicated careers round table session; US$30 billion-worth of infrastructure investment will drive further opportunity as unemployment rate drops to 11.5% in 2013

22-30 November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg12

GULF COUNTRIES INVESTING HEAVILY IN PORTS TO ACCOMMODATE LARGER SHIPS AND CHANGING TRADE PATTERNS Gulf region’s ambitious expansion strategy will aim to capitalise on 4.5% forecasted 2014 growth in global trade and the economies of scale presented by bigger ships and alliances says experts at Seatrade conference By Qadeer Ahmad Siddiqui Dubai UAE: he Middle East is investing heavily in its port infrastructure and shipping as it prepares to meet the dual challenge of changing global trade patterns and the continued increase in the size of cargo ships, according to international and regional maritime professionals gathered for the seventh biennial edition of Seatrade Middle East Maritime (SMEM), which opened at the Dubai World Trade Centre yesterday ( T u e s d a y 2 8 October).“Global trade this year will more than double the 2.2% recorded in 2013 but higher operating costs, is leading to an increase in the number of larger vessels,putting pressure on port infrastructure and logistics,said Chris Hayman,Chairman of Seatrade, organisers of Seatrade Middle East Maritime 2014.During his keynote address at the event, H.E. Jamal Majid Bin Thaniah, vice chairman, DP World, explained the necessity for investment in port infrastructure to accommodate ever larger vessels, “we have invested a further $850m to build the new semi-automated terminal 3 facility at our flagship Jebel Ali.”We have built terminal 3 in response to both the increased size of our customers’ vessels and in response to changing trade patterns,” added bin Thaniah, identifying Africa and South America as areas in particular that call for greater infrastructure investment to facilitate their growth.Speaking about the longevity of these latest global trends, Rashed Al Hebsi, ceo, Emirates Classification Society ( T A S N E E F ) , commented;“I think this is going to be a long

term trend, especially with all the infrastructure developments that are happening. Bigger ships and increasing the size of ports, is going to help to reduce costs and will have a positive impact on shipping in general.Abdulkareem Al Masabi, vice president, Abu Dhabi Ports Company (ADPC),

opportunity for investment into local human capital across the ports and shipping sector,” said Chris Hayman,Chairman, Seatrade, organiser of the Saudi Maritime Congress.“High levels of foreign direct investment, which tallied a staggering US$12.2 billion in 2012, as per UN statistics, are

a vital means of providing the Saudi government with ways to create new jobs in the maritime, trade and logistics sectors. With Saudization a key strategic focus under the government’s fiveyear plan, the industry has a lot to gain from capitalising on its wealth of local resources,” he added.Confirmed panelists include Alaa Khawaja, Senior Lecturer, Faculty of Maritime Studies, King Abdulaziz University, K S A ; M a r k Robertshaw, Managing Director - Isle of Man & Commercial Director, B i b b y S h i p Management, UK; Mathijs Wagemans, Head of Department, Port Shipping and T r a n s p o r t Management, IMCO, Oman; Dr Malcolm Willingale, Director, Cambridge Academy of Transport, UK; Capt A h m e d Yo u s s e f , Director, International Forum for Maritime Transport, Arab Academy for Science, Technology and Marine Transport, Egypt; and Tom Boardley, Marine D i r e c t o r, L l o y d s

Register Marine, UAE.The session, which will be chaired by Dr Ismail Abd El Ghafar, President of the Arabic Academy for Science, Te c h n o l o g y a n d Maritime Transport, Egypt, is not only targeting key industry players but also universities, colleges and education departments focused on career development guidance.In August 2014, the Ministry of Labor introduced a new six month-long study designed to calculate actual Saudization rates in the private sector with the aim of encouraging Saudi employee retention. According to the Saudi labour ministry, three million new jobs are needed for Saudi nationals by 2015, and high birth rates are compounding the situation increasing the number of youths entering the job market every year, with salary expectations, on average, 3.6 times higher than those of foreign workers.In recent months the Saudi Arabian General Investment Authority (SAGIA) has also rejected applications for new trade licenses where companies have been unable to demonstrate viable Saudization plans; it is imperative, therefore, that investors and operators scale up their recruitment efforts in order to ensure that workable plans are put in place to maintain industry momentum and secure long term success,” noted Hayman.The National Shipping Company of Saudi Arabia (Bahri) initiated event will be complemented by an associated exhibition including leading shipping lines, shippers, cargo owners, forwarders, logistic companies, port terminal operators, port equipment and service suppliers.

By Qadeer Ahmad Siddiqui Dubai UAE: he fifth edition of the region’s fastest growing professional trade exhibition for the food, drink and hospitality industry, which returns to Abu Dhabi next week, is expected to welcome a record turnout in visitors and exhibitors with a 30% jump in pre-registered visitor numbers setting the scene for the 2014 event.Held under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority, and organized in strategic partnership with the Abu Dhabi Food Control Authority (ADFCA), SIAL Middle East 2014 will take place at the Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 November 2014.Speaking at today’s press conference event, Mohammad Jalal Al Rayssi, Director of Communication and Community Service Division, ADFCA, and Chairman, SIAL Middle East organizing committee said:“The incredible interest shown by the international food industry in SIAL Middle East reinforces the global strategic importance of the region as a vital trading hub and major conduit that links the Gulf with the emerging markets of Africa and Asia to the rest of the world.With each edition, SIAL Middle East continues to offer a unique industry platform at which the full spectrum of local, regional and international retailers, operators and thought leaders can meet, outline regional initiatives, facilitate business transactions and analyze

the challenges and opportunities that global trends present, thanks to the patronage of the visionary leadership of Abu Dhabi and the seamless support by HH Shaikh Mansour Bin Zayed Al Nahyan which

really helped the event grow, through years, to this unparallel height in global business arena, he added.“The UAE has built lasting, productive partnerships with leading industry players around the world in order to

a 20% increase in visitors expected, a year-on-year rise in the number of international pavilions and a record 1,000 exhibitors for 2014, SIAL Middle East’s reputation as a globally recognized exhibition for the food, drink and hospitality industry has made it a must-attend calendar event, with the support of Abu Dhabi Food Control Authority (ADFCA) adding an official seal of approval and relevance,”he said.The three-day event also features the annual La Cuisine by SIAL competition. Organized by the Abu Dhabi chapter of the Emirates Culinary Guild, this pits the country’s top culinary talent against one another in a showcase of skill and creativity. Humaid Matar Al Dhaheri, acting group CEO of ADNEC said: “SIAL ME – now in its fifth year continues to grow as a recognized and reputable platform, attracting more than 800 international participants. It is a world-class exhibition that brings together leading experts and specialists from across the world to discuss the future of the food and beverage industry.Al Dhaheri added: “We at ADNEC look forward to working with our strategic partners and the Abu Dhabi Food Control Authority to deliver an event that showcases the latest developments in organic agriculture, food and beverage and stimulates codevelopment and collaboration.”SIAL Middle East is part of the SIAL Group, the world’s largest network of professional B2B food exhibitions, which include SIAL Paris, SIAL China, SIAL Canada, SIAL Brazil, SIAL ASEAN and SIAL IntrerFOOD Jakarta.

offshore sectors.Jørn Hinge, president and ceo of, United Arab Shipping Company (UASC), which is at the forefront of two key trends in the container trade, economies of secure successful scale through larger inbound and outbound ships and strategic trade relationships. With alliances between lines, global food security issues added a shipowner’s very much front of mind, view to the debate. these collaborations have “Growth in the size of become increasingly vessels also demands important over the last few that the shipping lines years and import and price cooperate.Held under concerns will undoubtedly the patronage of His dominate discussion on Highness Sheikh the exhibition floor,” said Al H a m d a n b i n Rayssi.According to Fadi Mohammed bin Rashid Saad, Director, SIAL Al Maktoum, Crown Middle East, the growth of Prince of Dubai, UAE, the exhibition over the past the three-day exhibition 5 years clearly and conference will run demonstrates the need for from 28-30 October a dedicated industry forum 2014 as part of Dubai in order to drive the Maritime Week, hosted industry forward in a by Dubai Maritime City sustainable manner.“With Authority (DMCA), and is the largest event in THE WORLD’S FIRST GLOBAL MUSLIM LIFESTYLE the regional calendar MARKETPLACE PLATFORM FOR INFORMATION, CONTENT, with more than 7,000 COMMUNITY AND TRADE - ZILZAR.COM GOES LIVE. participants from 67 countries expected to B y Q a d e e r A h m a d that want to deal only with attend following a Siddiqui Dubai UAE: credible and certified record turnout in 2012. ilzar.com (Zilzar) , sellers.Zilzar will provide SMEM 2014 wraps-up the world’s first r o b u s t e - k n o w l e d g e , tomorrow (Thursday 30 BEEHIVE TO LAUNCH FIRST PEER-TO-PEER LENDING g l o b a l M u s l i m information and content October) with a Lifestyle Marketplace for users, sellers, buyers, PLATFORM FOR SMES IN UAE dedicated session on platform for information, and halal certification offshore oil and gas Rick Pudner is part of the team set to transform lending in the content, community and bodies, with e-souq, logistics, followed by UAE through the use of innovative peer-to-peer technology trade to target the massive sellers will have free ship recycling and $ 2 . 5 t r i l l i o n M u s l i m digital store-fronts.Zilzar’s concludes with a forum By Qadeer Ahmad from as little as AED100 consumer market, was technology platform has on bunkering. Siddiqui Dubai UAE: and bid to lend money, launched during the 10th been built using the most ubai-based choosing how much World Islamic Economic contemporary technology "THE GALLERIA COLLECTION - A FANTASTIC B e e h i v e they will lend and at the Forum in Dubai by the and usability standards officially interest rate. Beehive Malaysian Prime Minister like flat design and one-stop shop where JOURNEY” launched the region’s then facilitates the loan Dato’ Sri Mohammad responsive layouts. Much products can be marketed by Italian artist and designer, Guido Bottazzo first peer-to-peer (P2P) agreement between the Najib Tun Abdul Razak l i k e l e a d i n g s o c i a l g l o b a l l y, s a f e l y a n d at The Galleria on Maryah Island Abu Dhabi online lending platform business and investors, .Zilzar is a B2B and B2C e t h i c a l l y. R u s h d i By Qadeer Ahmad R e l a t e d . " We a r e today, offering a new charging a small global information, Siddiqui, CEO of Siddiqui Dubai UAE: proud to welcome in funding alternative for percentage fee of the content, community, and Zilzar, stated, ‘The wiss Art Gate Abu Dhabi a very small to medium sized l o a n a m o u n t . T h e trade platform for the world is looking for UAE together interesting Italian e n t e r p r i s e s business receives M u s l i m L i f e s t y l e the next BRICS with The Galleria exhibition - said the ( S M E s ) . B e e h i v e ’ s funding typically in Marketplace consisting of story, growth market and diversified risk.“I’m on Al Maryah Island and Ambassador of Italy online platform is easy around 7 days and eight silos: $1.1 trillion with growth under the auspices of to the UAE, Giorgio to use and offers a very excited to be part of i n v e s t o r s r e c e i v e halal food/beverage, $1.4 demographics, and the Embassy of Italy to Starace - which m a r k e t p l a c e t h a t Beehive and as an monthly repayments at trillion Islamic Finance, Zilzar is the ethe UAE presents "The showcases at the d i r e c t l y c o n n e c t s a l t e r n a t i v e f i n a n c e target rates of between $ 2 2 4 b i l l i o n vehicle for the halal platform I think it will Galleria Collection - A same time the talent established businesses clothing/fashion, $151 super-highway for Fantastic Journey" on of the Italian artist with smart investors so bring significant benefits billion media/recreation, empowering microdisplay at The Galleria Guido Bottazzo and that SMEs get faster to SMEs, investors and $137 billion travel/tourism, networks, the buyers and SMEs, SMEs, and export on Al Maryah Island, one of the most access to lower cost t h e r e g i o n i t s e l f . $ 7 0 b i l l i o n sellers can follow each- ready SMEs with robust A b u D h a b i . " T h e number o f c o p i e s , p o p u l a r I t a l i a n finance and investors Presently, a major p h a r m a c e u t i c a l , $ 2 6 other and never miss a information and secure Galleria Collection A signed and certified by brands, that is Ferrari. It get better returns and stumbling block for billion cosmetics and $15 deal making it the world’s transaction ramps into F a n t a s t i c J o u r n e y " the author."Since its is a quintessential m a n a g e r i s k b y businesses with growth billion logistics, based on f i r s t t r a d i n g s o c i a l these new markets for s h o w s t h e n e w e s t opening in August 2013, combination which will d i v e r s i f y i n g t h e i r aspirations is gaining 2 0 1 2 c a p i t a l network.With a strong growth.’Safdar Khan, creations of paintings by The Galleria on Al be certainly appreciated investments. Peer-to- access to credit, as expenditure.The Muslim focus on Mobile, Zilzar will Group Country Manager, acclaimed Italian artist Maryah Island has i n t h e U A E . " T h e peer lending, which is banks generally reject Lifestyle Marketplace, provide trading apps to Malaysia, Brunei and and designer, Guido organized and hosted Galleria Collection" at based on crowdfunding between 50-70% of encompassing the 57 both buyers and sellers Indonesia; group head, B o t t a z z o . T h e a r t both locally-created and The Galleria on Maryah p r i n c i p l e s , e n a b l e s SME loan applications. Muslim countries with empowered with real time I s l a m i c P a y m e n t s , exhibition runs until l o c a l l y - r e l e v a n t Island, Abu Dhabi is a Beehive to reduce SMEs represent 90% of population of 2.0 billion, messaging solution for S o u t h e a s t A s i a , W e d n e s d a y , 2 6 exhibitions, catering to s e r i e s o f a r t operating costs and total businesses in the plus the 100 million both. The messaging MasterCard, said: “The a n d M u s l i m o u t s i d e t h e solution is integrated with November 2013, daily our visitor's ongoing exhibitionsinitiated and streamline processes to UAE but account for just 8 % Muslim lifestyle market open to the public search for culture and organized by Swiss Art minimise the cost and 4% of bank loans. 12%.“Transparency is Muslim world all living in the seller’s inventory has shown tremendous between 10 am and 10 i n n o v a t i o n . G u i d o G a t e U A E a n d i n c o m p l e x i t y v e r s u s Through Beehive, we key to our offering. At external environment of allowing trade initiation growth. The partnership pm.Guido Bottazzo's Bottazzo's technique collaboration with The conventional finance h a v e c r e a t e d a n Beehive, we are giving rising per capital income, from within the chat. w i t h Z i l z a r w i l l w o r k s a r e o r i g i n a l and art pieces will Galleria on Al Maryah routes.Rick Pudner the i n n o v a t i v e o n l i n e individual investors the internet and mobile phone A n o t h e r p i o n e e r i n g undoubtedly open up drawings, hand drawn certainly enhance the Island, Abu Dhabi. In former Group CEO of platform that directly opportunity to directly p e n e t r a t i o n a n d f e a t u r e : Z i l z a r h a s o p p o r t u n i t i e s f o r with traditional media or experience of all racing November 2014 Swiss Emirates NBD, has connects investors and support regional SMEs, commerce represents a p a r t n e r e d w i t h MasterCard to play a more digitally. Every artwork season fans and we are Art Gate UAE displays moved into the P2P c r e d i t w o r t h y d r i v i n g e c o n o m i c growth opportunity.Zilzar MasterCard Worldwide to significant role and be the a n d has identified a market- offer payment services for is printed on high quality h o n o r e d t o b e an artistic show of a finance industry after 33 businesses creating g r o w t h frontrunner in providing m e d i a l i ke n a tu ra l collaborating with the creative visionary, a years in the commercial m u t u a l l y b e n e f i c i a l employment. We are based solution for millions b u y e r s a n d s e l l e r s , s e a m l e s s p a y m e n t cotton paper or canvas, Embassy of Italy to the visual contribution to the banking industry. As partnerships for growth. confident we have of globally dispersed providing security, trust services to cater to the and is later customized UAE and with Swiss Art 2014 Formula 1 Etihad chairman of newly ” said Pudner.Beehive’s created a platform that S m a l l M e d i u m and convenience for the needs of this dynamic by the artist.The artist Gate UAE on this Airways Abu Dhabi launched Beehive, he is o n l i n e m a r k e t p l a c e offers a real alternative Enterprises (SMEs) that marketplace.Dato’ Dr. s e g m e n t . T h i s creates every piece with e x h i b i t i o n . " s a i d Grand Prix. The visitor part of a team who are f a c i l i t a t e s f l e x i b l e to the traditional debt are resource challenged Vaseehar Hassan Abdul collaboration truly is an acrylics, graphite, or C h a r l e s M a r t i n e z , of the art show shall set to transform lending funding for established markets and better but want to grow by Razack, Chairman of important one for us as it aerograph, directly General Manager of enjoy a selection of in the UAE by offering businesses seeking value to both sides of expanding intra-country Zilzar said: “Zilzar will u n d e r s c o r e s o u r applied on the final The Galleria on Al artworks featuring the SMEs faster access to investment between the lending transaction,” markets, accessing new meet the needs of both commitment to ensure media. Each artwork is Maryah Island, Abu high speed cars on Abu lower cost finance and A E D 1 0 0 , 0 0 0 a n d s a i d C r a i g M o o r e , markets and customers, parties by providing a payments are safe, smart produced in a limited Dhabi, and VP of Gulf Dhabi soil. investors better returns AED500,000.Individual founder and CEO of and counter-part buyers more centralised and and secured at all times.” accessible online hub, a investors can invest Beehive. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg12)

commented: “Ten years ago a 6,000 or 8,000 TEU ship was considered a large ship. Now that is almost like a feeder vessel. The trend of the growing size of vessels to 16, 18, 20, 22,000 TEU, puts a huge strain on ports as well.“There’s a huge investment that you have to put into ports to stay competitive. It’s not just about the size of cranes or the size of the ports and the quay walls, there’s now the new technology of semiautomation that we have already invested in. Even that is growing on a very fast track.“It is good to have a downturn, it is good to stabilise,” said Khamis Buamim, Chairman, Drydocks World and Maritime World & Group CEO.“Sometimes it is good to reconfigure your future to how you want it.”The Drydocks World ceo added that despite slow growth since the economic downturn in 2008, the Middle East finds itself placed at the centre of the emerging cross formation of North South and East-West trade, a position that offers multiple opportunities.Drydocks world, which delivered the largest capacity wind power high-

voltage direct-current (HVDC) off¬shore platform ever built earlier this year, the Dolwin Beta, now faces a capacity problem. Thanks to the group’s s u c c e s s f u l diversification into the offshore market, it now finds its services in high demand from the shipbuilding and

By Qadeer Ahmad Siddiqui Dubai UAE: h e opportunities for Saudi nationals looking to forge successful careers in the shipping industry as part of the government’s long term drive towards Saudization, will be explored during a special focus session at the inaugural 2014 Saudi Maritime Congress, which will take place at the Sheraton Dammam Hotel & Towers from 252 6 N o v e m b e r 2014.Held under the patronage of HE Jabarah bin Eid Al Suraiseri, Minister of Transport and Chairman of Saudi Ports Authority, the twoday event will include a realistic analysis of career prospects in the shipping and ports sector as the country pushes ahead with its ambitious Nitaqat i n i t i a t i v e goals.Launched in 2 0 11 , t h e N i t a q a t programme mandates that at least 30% of employees in private sector companies are Saudi nationals, with companies categorised and ranked on a sliding scale by size, performance and sector relevance.According to a US’ Massachusett’s Institute of Technology (MIT) April 2014 study, under the Nitaqat initiative, the number of Saudi Arabians employed in the private sector increased by 462,000 for the period between July 2011 and October 2012.“With over US$30 billion of investment into major land and sea infrastructural projects designed to support long term maritime trade growth in the Kingdom and with Saudi unemployment levels dipping to 11.5% at the end of 2013 from 12.1% in 2012, of which around 30% and 32% are young males and females respectively, there is clearly a huge

ABU DHABI HOSTS RECORD BREAKING SIAL – A SHOWCASE FOR REGIONAL HOSPITALITY, FOOD AND BEVERAGE SECTORS 1,000 exhibitors with 22% increase in international pavilions; 30% increase in pre-registered visitors; 650 chefs in SIAL cook-off; buyers from 50 airlines expected; multi-faceted event to focus on global industry issues and showcase product innovation, industry excellence and new commercial opportunities

SAMIR CHERFAN’S LEADERSHIP RECOGNIZED IN “GLOBAL MEETS LOCAL” FORBES MIDDLE EAST RANKING 22-30 November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg13

MENA FRANCHISE AWARDS RECOGNISE THE BEST IN FRANCHISING AT MIDDLE EAST FRANCHISE EXPO 2014 Rasha Al Dhanhani of PappaRoti named MENA Franchise Professional By Qadeer Ahmad Siddiqui Dubai UAE: he Middle East Franchise E x p o presented the annual MENA Franchise Awards in 12 categories on the sides of Expo at the Jumeirah Beach Hotel Convention C e n t r e i n Dubai.The Awards for Excellence in Franchising were presented by His Excellency Abdulrahim Hassan Naqi, Secretary General of the Federation of GCC Chambers (FGCCC), accompanied Dr Khalid AlSharfa, President of Middle East and North Africa Franchise A s s o c i a t i o n (MENAFA).The Best MENA Franchise Professional award was conferred on R a s h a A l Dhanhani,Chairperson of PappaRoti Café, in recognition of her success in popularising

the brand.The following were the other winners: Azadea Group Best MENA Multi-Brand O p e r a t o r ; Shakespeare & Co Best MENA Franchise

Brand; McDonald’s Best International Franchise Brand; Doner Kebab Best UAE Franchise Brand; Herfy, Best Saudi Franchise Brand;Salad Boutique Best Kuwaiti Franchise Brand; Jasmi’s Best Bahraini Franchise Brand; Al Qarashi Best MENA Retail Brand; Al Tazaj Best MENA Food Brand; ICONS, Best GCC Emerging Brand and The Entertainer B e s t S e r v i c e Brand.Rasha Al

Dhanhani,Chairperson of PappaRoti Café, said,"I'm thrilled and honored to receive the Best MENA Franchise Professional Award, which is a great recognition of PappaRoti's success as a business model and leading franchise. This prestigious award gives me even g r e a t e r determination to keep growing and contributing not only to the local and regional economy but also on an international level."Dr K h a l i d AlSharfa,President of MENAFA, said:“The MENA Franchise Awards are designed to recognise exceptional performance in franchising, with the goal of encouraging operators to raise the bar on service and their offering. We aspire to make these awards much bigger and more prestigious in the years to come.”

MINISTRY OF ECONOMY SUCCEEDS IN CONCLUDING INDIA’S SAFEGUARD INVESTIGATION INTO UAE ALUMINUM INGOT EXPORTS TO INDIA By Qadeer Ahmad Siddiqui Dubai UAE: delegation from the Croatian Academic and Research Network (CARNet), a project of the Ministry of Science and Technology of the Republic of Croatia, arrived in Dubai today and met with representatives from the Mohammed Bin Rashid Smart Learning Program (MBRSLP), an initiative aligned with the UAE Vision 2021 and aimed at enriching the learning p r o c e s s w i t h technology enabled classrooms.Mohamme d Gheyath, Director of Mohammed Bin Rashid Smart Learning Program, welcomed the representatives on a strategic roadshow to learn from the success of the Program and understand its mechanisms. CARNet is a public institution that operates under the Ministry of Science, Education and Sports in the field of information and communication technologies and its application in education from network a n d I n t e r n e t infrastructure through e-services, to security and user support.The focus of the visit is s t r e n g t h e n collaboration, share best practices and

successful teaching techniques of the M B R S L P, w h i c h support the growth of the Information and communications technology (ICT) especially in the field of

education to better prepare for students in a knowledge-led economy,” commented Mohammed Gheyath, Director General of the M B R S L P. S i n c e i t s inception, the Program has been growing from strength to strength and establishing a balanced formula to help achieve the Program’s the objective to further advance the already accomplished education system of the UAE into the next phase of development through the application of world class teaching techniques and up to date technology. The MBRSLP is now present in 146 schools across the UAE, with 1,233 equipped smart classrooms. In addition, the Program has provided 3,543 laptops to teachers and trained more than 3,500 educators since l a s t y e a r, i n t u r n

positively influencing the 24,328 students currently enrolled.The MBRSLP has been recognized by the World Summit on Information Society (WSIS) and awarded the coveted accolade for ‘Capacity Building’ in 2014 for its role in promoting the use of ICT in federal schools and in building a communication and i n f o r m a t i o n infrastructure in the UAE. Additionally, the M B R S L P w a s recognized at the Dubai Government E x c e l l e n c e Programme Awards and won the “Best Team” award given for its efforts in promoting educational excellence in the federal school system in line with the ongoing efforts and vision of the Ministry of Education.The visiting members of CARNet wanted firsthand account of the Program to understand the sophisticated educational framework implemented by the MBRSLP team. In addition to the methodology and the research approach employed, the SLP team provided an indepth overview of its implementation, impact and measurement with the goal of helping CARNet devise their own initiative in the near future.

SAHAND HESAMIYAN AT THE THIRD LINE

By Qadeer Ahmad Siddiqui Dubai UAE: n recognition of his l e a d e r s h i p achievements in the region, Samir Cherfan, Managing Director of Nissan Middle East was honored with a c o v e t e d ‘Global Meets Local’ Award, by Forbes Middle East. The event, which took place at Jumeirah E m i r a t e s To w e r s , celebrates the top 100 senior executives heading global corporate powerhouses in the MENA region, with Samir Cherfan being awarded the 15th position in the region. The ranking

recognizes business leaders such as Cherfan that are not only driving their organizations forward but steering economies at a national, regional and global level towards p r o s p e r i t y. T h e ranking highlights the significance of the MENA region to g l o b a l organizations and presents the companies top executives on the global corporate stage.Cherfan, who possesses a wealth of knowledge in the region, has also been recently appointed as Managing Director of Nissan Saudi Arabia, while maintaining his existing role as Managing Director of Nissan Middle East.

IGN CONVENTION 2014 - WITH GAME OF THRONES & CAPTAIN MAJID By Qadeer Ahmad Siddiqui Dubai UAE: xperience IGN Convention like never before under one roof as the event roars into the Mina Seyahi Hall, Dubai International Marine Club from the 21st

to 22nd. Fun awaits you this year, with live video game music, arcade games, card games, table top games, free workshops, eSports, a regional artist showcase, video game exhibitions, games including Batman, kid’s zone, comic’s zone Resident Evil to name a and a lot more.It gets few. Also this year we CUSTOMERS TO SEE IMPROVED CAR bigger and better every welcome globally loved year, brace yourselves female cosplayer Riddle. PARK ACCESS AT MALL OF THE Dubai’s geeks, TV series An Arabic version of a EMIRATES buffs, gamers and comic J a p a n e s e a n i m e , More car park spaces, smoother navigation and book enthusiasts as 'Captain Majid' Or rather ? #? WinterIsComing? , enjoy the voice actor, the opened up areas starting this month and mingle with the likes venerable Amal Hawijeh B y Q a d e e r A h m a d more prepared during of Kristian Nairn of Game will also be present. Siddiqui Dubai UAE: seismic activity. Large, tarting this month, structural pillars have BRITISH ORCHARD NURSERY BAGS visitors to Mall of been erected to support the Emirates will the mall’s multiple levels, 1ST PLACE AT ARABIA CSR 2014 start to experience a ensuring added stability AWARDS smoother car journey to during ground movement. Pre-school recognized by region’s and from the popular With all Ground Floor luxury lifestyle destination works to be completed by prestigious and most credible forum for as the mall’s immediate year’s end, customers their commitment and pursuit to car park works slowly can expect ease of “Sustainability and Intentional teaching” in reach their intended completion. From now early childhood until year’s end, Mall of the Emirates will be By Qadeer Ahmad opening up increasingly Siddiqui Dubai UAE: larger areas of its car park ritish Orchard on the Ground Floor and Nursery, UAEs Upper Levels, meaning largest, most less diversion, greater established and only ISO accessibility and more car navigation and easily certified nursery chain park spaces. By midfound car park spaces won 1st place in the 2015, Mall of the week on week in the lead- Small Business category Emirates’ ongoing up, as the focus shifts to of the 2014 Arabia redevelopment project more concentrated works C o r p o r a t e S o c i a l extended community, we will also reveal a new car on the mall’s upper focus a lot on CSR park deck on a new Level levels.In the interim, Mall activities, charity 4, unveiling 1,300 new car of the Emirates is also programmes and park spaces for added encouraging visitors to sustainability at all levels convenience.Mall of the head directly to Level 3, and such awards and Emirates’ current car park under the shade of Ski recognitions inspire us to works are in support of Dubai’s slope – an area do better”.It’s part of our Dubai Municipality’s new that is construction free, DNA at British Orchard to safety regulations and the mall’s best kept create awareness about requiring buildings to be secret to park. sustainable living. We ensure that sustainability NORTHERN EMIRATES RENTAL Responsibility Awards. be embedded in all daily RATES UP AGAIN IN Q3 BUT NOW T h e n u r s e r y c h a i n routines and within the bagged the award curriculum thereby CLOSE TO PEAK a m o n g s t m a n y empowering our children Q3 2014 quarter-on-quarter increases of 2% c o n t e n d e r s i n to take responsibility. I in Sharjah, 5% in Ras Al Khaimah, 4% in acknowledgement of its think early childhood excellent pursuit of CSR, e d u c a t o r s h a v e a Ajman and 6% in Umm Al Quwain - rental s u s t a i n a b i l i t y a n d powerful window of growth rates set to top out as relocation c o m m u n i t y s e r v i c e . opportunity to play an demand from Dubai reduces Arabia CSR Awards are active and significant role considered the most i n a s s i s t i n g y o u n g By Qadeer Ahmad credible and prestigious children and families to Siddiqui Dubai UAE: awards in the Arab world understand sustainability he trend for r e c o g n i z i n g t h e issues, concepts and Dubai residents c h a m p i o n s o f practices. Our children to search for sustainable projects and u n d e r s t a n d t h a t more affordable initiatives across the sustainability means ‘to accommodation in Middle East and North s a v e t h e w o r l d f o r neighbouring Emirates A f r i c a . M s . Va n d a n a later’.Young minds are appears to be slowing G a n d h i , C E O a n d most adaptive and the down despite a positive F o u n d e r o f B r i t i s h importance of the years Q3 2014 performance for O r c h a r d N u r s e r y from birth to six has been the Northern Emirates S t e v e n s , M a n a g i n g received the award, recognised as crucial r e a l e s t a t e Director, Asteco.This is expressing her sincere learning years for child market.According to the an indicator therefore that gratitude saying “I am development. In fact, we latest Northern Emirates r e n t a l r a t e s i n t h e honoured and thankful to are sometimes amazed m a r k e t r e p o r t f r o m Northern Emirates could the UAE Government, with the amount of Asteco, the Middle East’s be reaching their peak, A r a b i a C S R A w a r d interest and intense largest full service real with the distinct possibility Forum, Arabia CSR engagement the children estate company, Dubai’s of a slowdown or even N e t w o r k a n d t h e display on recycling market dynamics are now reversal in the number of visionary rulers of UAE sessions. It feels as if the prompting a slowing relocations in the medium for this recognition. As a c h i l d r e n a r e o n a down of growth figures term as residents opt to pre-school catering to the m i s s i o n , ” c o n c l u d e d and could herald a return to Dubai to avoid Vandana. softening in demand for b a t t l i n g t h e d a i l y competitively-priced commuter grind,”he residential rental units in added. Interestingly, the Northern Emirates as lower rental rates in Dubai market conditions Ajman, Umm Al Quwain, c o n t i n u e t o plus older stock in Ras Al adjust.Nevertheless, Q3 Khaimah, edged out 2 0 1 4 w i t n e s s e d a Sharjah to record more p r o l o n g a t i o n o f t h e promising growth levels positive trend seen over of 4%, 6% and 5% the last 12 months, with respectively.“This proves quarter-on-quarter that uber budgetincreases of 2% in conscious residents are Sharjah, 5% in Ras Al still willing to trade Khaimah, 4% in Ajman emirates and location and 6% in Umm Al convenience for cheaper Quwain. “Real estate alternatives that offer market values in Sharjah potential rental savings and the other Northern that are up to two or three Emirates are largely t i m e s l o w e r t h a n dictated by what is e q u i v a l e n t u n i t s i n h a p p e n i n g i n Dubai’s most affordable neighbouring Dubai, and communities,” remarked with rental rates in some Stevens. of its more affordable communities softening further still in Q3, this inevitably has a ripple effect across the Northern Emirates,” said John

By Qadeer Ahmad Siddiqui Dubai UAE: arrefour, RSH Group and Azadea are among the leading retailers opening new outlets by the first quarter of 2015.On the back of its AED2 billion expansion Al Ghurair Centre announces a further AED60 million investment for renovations to the original part of the mall. The renovated mall will include an 80,000 sq. ft Carrefour hypermarket, over 50 new retail brands and an extensive selection of street-based restaurants set to open for business by the first quarter of 2015. In addition to the expanded outdoor dining precinct, a new youth fashion zone will open with international brands from leading regional retail groups including RSH brands Billabong, Roxy, and Elements to name a few. Other regional retailers such as Landmark, Apparel and Azadea continue to show confidence in Al Ghurair Centre’s new direction by introducing new brands to the mall. Through significant improvement in the retail mix with popular fashion brands and a packed calendar of annual signature events such as, Street Con, Dub Fest and Band Jam, Al Ghurair Centre has reenergised the urban hub of Dubai with an edgy flavour. David Thurling, VP of the Al Ghurair Centre says, “This revamp and last year’s expansion are all part of our aim to establish Al Ghurair Centre as an urban village square. By expanding the dining precinct and introducing new restaurants with outdoor seating we are

of Thrones ‘Hodor’ fame; Troy Baker who has voiced characters across a multitude of best-selling

AL GHURAIR CENTRE’S AED60 MILLION MAKE-OVER INCLUDES RENOVATED OUTDOOR PRECINCT creating a platform where shoppers can have front row views of our streetbased events.”David Riley, CEO of RSH Middle East, said the new, improved mall was the perfect place to locate several of their youth-oriented brands. He said, "When looking at the new Al Ghurair Centre only a few months back, I have to say, we were shocked at the brilliant transformation of the mall, both physically and more importantly, the ambiance. RSH is very happy to be part of the rebirth of the pioneer of modern retailing in the UAE.... no, the region."“Our annual events calendar comprises numerous outdoor street events, geared towards making Al Ghurair Centre part of an urban precinct as seen in cities like London and New York,” said Mr. Thurling. “We’re trying to create a little bit of Covent Garden here in Dubai, something that no other shopping mall in the city can achieve. The mall landscape in this country, and globally, is pretty formulaic. We recognise that we are basically another shopping mall in a place where there’s a shopping mall at every corner, so we want to challenge the accepted model by capitalising on the unique city buzz of Deira. In our opinion Al Ghurair Centre is the soul of the city. We’re not the newest or the biggest mall, but we’re distinctly urban in that most of our customers actually walk to the mall from nearby neighbourhoods. We’re a community mall: we want to embrace the urban streetscape and be part of a bigger downtown area. We want to make the street the hero.”

AUDI AND PIRELLI PRESENT “AUDI POWERED BY PZERO”, AN APPAREL COLLECTION FOR THE DRIVING COMMUNITY •The collection consists of four sporty pieces (leather Jacket, Sneakers, baseball cap and Scarf) strategically designed to combine style and mobility. •The exclusive capsule will be distributed throughout the Audi network and at the Pirelli flagship store at Corso Venezia, 1 in Milan. By Qadeer Ahmad Siddiqui Dubai UAE: irelli PZero and Audi have come together to create a capsule collection: “Audi Powered by PZero”. The German car manufacturer has commissioned PZero to develop a capsule

collection inspired by Audi’s signature sports style. The project has been the result of a close collaboration between the Audi and PZero design teams, bringing together the experience and know-how of PZero, a leader in industrial

design since 2002, and the excellence of Audi cars. An innovative driving style project for modern mobility.Audi and PZero target the international driving community with the language of style, design, technology, and road performance. The iconic

“Audi Powered by PZero” collection places Audi firmly within the lifestyle c a t e g o r y a n d

consolidates the perception of PZero among the community of drivers.The collection consists of four sporty pieces which includes: A super-soft leather jacket made with the technology of neoprene, which includes elastic ergonomic inserts along the sides to increase mobility; Sneakers moulded according to the driving position and created through combinations of experimental fibres ( r u b b e r i s e d l e a t h e r, suede and fabric); Classic baseball cap restyled in leather and neoprene; and a 100% wool scarf. The collection is to be distributed throughout the Audi network and at the Pirelli flagship store at Corso Venezia, 1 in Milan.

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22-30 November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg14

ABU DHABI FUND FOR DEVELOPMENT AND SLOVAK REPUBLIC SET TO STRENGTHEN BILATERAL RELATIONS By Qadeer Ahmad Siddiqui Dubai UAE: high-level government delegation from the Republic of Slovakia headed by His Excellency Dusan Hornyak, Ambassador to the UAE, visited the Abu Dhabi Fund for Development (ADFD) to explore opportunitie s for further bilateral collaboratio n with the UAE. His Excellency Mohammed S a i f A l Suwaidi, Director General of A D F D , welcomed t h e delegation a n d reiterated the UAE’s support to Slovakia’s development goals and efforts. Lauding the Republic of Slovakia for its commitment to promote its synergy with the UAE, Al Suwaidi said: “The visit provided us valuable insights into the opportunities opening up in the Republic. ADFD is committed to collaborating on projects that help accelerate Slovakia’s economic development on a priority basis. We are confident our engagement will meet the strategic objectives of ADFD, while driving the economic

and social development of the Slovak Republic.”Earlier this year, an ADFD delegation attended a workshop organized by Ministry of Foreign and European Affairs of the Slovak Republic to explore opportunities to support Slovakian companies. The workshop was attended by representatives of developm ent funds based in Kuwait and Saudi Arabia, a n d included presentati ons on the funds and t h e i r initiatives across sectors. Abu Dhabi Fund for Developm ent (ADFD) was established in 1971 as a leading national entity to provide development aid to developing countries in the form of concessionary loans. The Fund also manages the UAE government’s grants through direct supervision and follow-up of the implementation and operation of the projects. To date, the Fund has granted and managed more than AED61 billion to finance 416 development projects in 71 countries around the world.

RASHID CENTRE AWARDS QNET FOR ADVANCING SPECIAL NEEDS CHILDREN’S CAUSE By Qadeer Ahmad Siddiqui Dubai UAE: NET, one of Asia’s most prominent direct selling companies with its regional headquarters in UAE, was awarded by Rashid Centre for being one of its most keen supporters and partners in helping the foundation carry out its mission for special needs children in

Dubai. The intimate evening event was held at the Atlantis The Palm on 29th October 2014.His Highness Sheikh Juma Bin Maktoum Al Maktoum - Board member at Rashid Centre, was the guest of honor at the Rashid Center, and has personally

given the award to Khaled Diab, Regional General Manager of Q N E T MENA.Khaled Diab said: “Children with special needs is an important cause that is very close to our hearts. We try our best to support and work c l o s e l y w i t h organisations that are doing meaningful work in this area. It gives us great joy to partner with the Rashid Centre and support them in their quest in creating better opportunities for children with special needs. Rashid Centre provides high quality, integrated education services and therapies for children with special needs and has been closely working closely with QNET on an exceptional crosscultural student

e x c h a n g e program.QNET sent selected UAE

students from Rashid Center to visit Taarana School in Kuala Lumpur, Malaysia in February this year, which was established by the Foundation of QNET for special needs children. QNET also celebrated with the Rashid Centre recently the Hag Al Leila.In line with QNET’s ‘Touching a Billion hearts Campaign’, the QNETRashid Center collaboration on the special student exchange program is one of the core programs of the company in its CSR initiatives.

SCHNEIDER ELECTRIC’S ‘POWER TO THE CLOUD’ ATTRACTS OVER 1,600 INDUSTRY PROFESSIONALS •Theme of ‘Making Smart Cities a Reality’ resonates with the audience •Company Unveils Pre-fabricated Modular Datacentre Truck •High-Profile Customers Including Department of Transport, Masdar City, RTA, DEWA Confirm Long-Term Benefits of Smart Solutions By Qadeer Ahmad Siddiqui Dubai UAE: chneider Electric, a global leader in e n e r g y management, concluded its annual ‘Power to the Cloud’ event reiterating the importance of cloud for globally flourishing smart cities. The company also launched the much-awaited prefabricated modular datacentre truck, a model of which was open to all attendees.Held at Atlantis-The Palm on 4 and 5 November, Power to the Cloud this year convened some 1,600 industry professionals and regional customers who discussed the future of smart cities and

Schneider Electric’s contributions to innovative, sustainable and energy efficient solutions. Prominent attendees included Schneider Electric’s UAE-based customers Masdar City, RTA, DEWA and Dubai Municipality. His Excellency Mohammed Ahmad Bin Abdulaziz Al Shehhi, Undersecretary for Economic Affairs, UAE

Ministry of Economy, inaugurated the event and commended smart city projects that are aligned with the UAE

Vision 2021. Dr Manuel Sanroma, CIO of Barcelona City Council, in his keynote address focused on the ways in which smart cities enabled sustainable lifestyles, drawing on examples of Barcelona’s urban evolution. In addition, Knut Molaug, CEO, Green Mountain E n e r g y C o m p a n y, shared insights on the greenest datacentre in the world situated in Norway - implemented by Schneider Electric experts. Senior Schneider Electric spokespersons additionally reviewed cloud and ICT’s limitless possibilities in making smart cities a reality. Benoit Dubarle, Country President – UAE, Oman & Pakistan, Schneider Electric said: “Power to the Cloud has been a

crucial educational forum for continuing the conversation on smart cities - currently a hot topic in this region.

Participating delegates and visitors witnessed our demos at the smart city pavilion, and actively engaged with us through shared questions, visions and ideas of a smart city powered by the cloud. “This year, we received an overwhelmingly positive response from end-users across EMEA, all of whom support urban efficiency as a strategy for long-term economic development. We were honoured to exchange dialogue with several international industry leaders, who shared their own dynamic views on smart cities and the opportunities such environments would present to the UAE.” Thierry Chamayou, Vice President, Middle East, Africa, Central & Eastern Europe - IT Business,

Schneider Electric, said: “New technologies are helping us redefine efficiencies and optimization, with the greatest impact of this visible in smart cities. Schneider Electric is at the absolute forefront. Power to the Cloud showcases how Schneider Electric solutions validate the benefits of technology investment through i m p r o v i n g t h e management of energy and utilities, saving costs, and adding business value – all with the datacenter at its core.” The event featured 2,500 square meter smart city pavilion which included demos of smart buildings

solutions, energy efficient home automation systems, smart public services such as security and mobility, smart grids and integrated cloud management platforms. End-users applauded Schneider Electric’s smart portfolio, which is a stepping stone towards improving the overall quality of life in urban ecosystems.

DSOA AWARDS TOP STARTUPS AT ITS ENTREPRENEUR DAY COMPETITION •MENA Commerce Awarded ‘Best Business Venture’ 2014 •‘Irhal’ Bags Honors for ‘Best Islamic Economy Venture’ •Competitive Platform Spotlights more than 400 Emerging Tech Entrepreneurs By Qadeer Ahmad Siddiqui Dubai UAE: ubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis (DSO), the integrated free zone technology park, today announced the winners of the Business Plan Competition conducted as part of its ‘Entrepreneur Day’. Hosted at the Radisson Royal Hotel, Dubai, the event was inaugurated by Shahla Ahmed Abdul Razak, Deputy CEO at DSOA, followed by a welcome speech. William Chappell, CFO, then shed light on the ‘Tech Entrepreneurship Ecosystem and the role of DSOA.’ The sessions included a talk by Faysal Sohail, Managing Partner CMEA Capital, on ‘Tech Investments in Silicon Valley’, and a

presentation by Carsten Sudhoff, Founder & CEO CircularSociety, on the latest leadership trends. The final round of the Business Plan Competition served as the highlight of the Entrepreneur Day. The segment invited all shortlisted candidates to present their business prototype to a jury of n a t i o n a l a n d international angel inventors and venture capitalists. The winners were judged on the basis of innovation, use of advanced technology, competitiveness, uniqueness of the product or service, r e s e a r c h a n d understanding of the market. MENA Commerce and ‘Irhal’ (travel in Arabic) were awarded ‘Best Business Ve n t u r e ’ a n d ‘ B e s t Islamic Economy

V e n t u r e ’ r e s p e c t i v e l y. S h a h l a Ahmed Abdul Razak, Deputy CEO, DSOA, said: “I would like to congratulate the winners - they truly deserve this recognition from a platform that we anticipate will grow over the coming years. I would also like to acknowledge all participants and supporters who took this as a learning opportunity to expand their knowledge and horizons in technology-based entrepreneurship and

products that support the UAE’s Islamic economy. “We have no doubt that this rewarding educational medium will be a stepping stone for these young and visionary business leaders today and in the years to come.”A whollyowned entity of the government of Dubai, DSO operates as a free zone technology park for large and medium enterprises, as well as small-sized companies looking to set up their offices in Dubai.

ENERGY SECTOR SUFFERS ANOTHER HORRENDOUS WEEK Head of Commodity Strategy at Saxo Bank Ole Sloth Hansen By Qadeer Ahmad Siddiqui Dubai UAE: he energy sector remains under siege from sellers and over this past week we saw the worst losses for this sector since June 2012. Brent crude, the global benchmark, lost around 8% while WTI crude was heading for its longest

5 0 0 reaching a new record while the d o l l a r continued its ascent m o s t noticeably against the Japanese y e n . However, oil producing countries such as Russia and Venezuela suffered heavy losses on bonds, stocks and currencies as oil revenues continue to dwindle at an alarming rate. Russia came under some additional selling pressure related to renewed geopolitical worries in Ukraine.The grains sector resumed the rally that began in early October and this week it was wheat and corn that took the lead. The current cold spell in the US, which last week triggered a dramatic rally in natural gas, have raised concerns about crop kill in those areas

uncovered by s n o w. G o l d stabilising but bears have control below U S D 1180/oz.Preci ous metals stabilised above key support at USD 1090/oz but with the price of gold staying below USD 1180/oz, sellers have so far not found any reason to change their view that the downside path

960/oz.The energy sector continues to attract most of the attention, with both WTI and Brent Crude oil falling to levels unseen since 2010. A rising supply glut, which is expected to rise even further into 2015, has put a lot attention on OPEC and its ability to manage prices. Currently, there does not seem to be any clear consensus as to how the cartel should deal with what is increasingly becoming a major crisis for many members. While Saudi Arabian oil minister Ali bin Ibrahim Al-Naimi says the oil market "is fine", prices continue to drop to record lows. Photo: Tomasz Wyszoùmirski \ iStockThe continued drop in oil prices has increased the potential for some action being announced at the November 27 OPEC meeting and this should help slow down the selling, with traders running the risk of being caught out by a surprise announcement.Saudi Arabia is OPEC's biggest producer and the country that most nations look to for action when global supplies become either too tight or too loose.

INDUSTRY NIGHTS AT MAXX 50% discount for hoteliers, airline crew and Mall of Emirates staff By Qadeer Ahmad Siddiqui Dubai UAE: oteliers, airline crew and Mall of Emirates staff get 50% discount o n selected beverage s every Sunday from 9pm to 3am at Maxx Music Bar & Grill in Al Barsha. DJ Scott will be spinning dance music all night long.Just bring your ID to enjoy this special industry discount.

ADCB APPOINTS NEW CHIEF ECONOMIST By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Commercial Bank (ADCB) announced today the appointment of Monica Malik as its new Chief Economist. In her role, Dr. Malik will work on building economic research to help inform the bank’s decision making.Dr. Malik brings over 15 years of experience as an economist in the MENA region. She joins from EFG-Hermes where she was the Chief Economist, and previously worked as senior economist with Standard Chartered Bank (Dubai) and Dun & B r a d s t r e e t (London).Welcoming the appointment, Deepak Khullar, Group Chief Financial Officer at ADCB said:“This is an important a n d s t r a t e g i c appointment for ADCB. Monica has a deep understanding of the economic development in the MENA region and we

are pleased to welcome her to the ADCB family.Her appointment reflects ADCB’s l o n g s t a n d i n g commitment to providing clients with an in-depth and meaningful perspective on MENA market conditions and trends."Monica Malik commented:“I am delighted to begin working with such talented professionals at ADCB at an exciting juncture in the UAE’s economy. I look forward to contributing my experience in the MENA region to help grow the business and deliver the best services to our clients.”Dr. Malik is the author of several academic books and articles on economic development in the GCC. She holds a Ph.D. in Economic Development in the Middle East from the University of Durham and a MA in Development Studies from the University of East Anglia.

ILLUSTRIOUS ROSTER OF SPEAKERS ANNOUNCED FOR THE SECOND ANNUAL BOLDTALKS INNOVATION Discussions range from Examining the Innovation Culture in the Arab World, Entrepreneurial Innovation, New Business Models, and the Changing Face of Innovation in the Aviation Industry By Qadeer Ahmad Siddiqui Dubai UAE: OLDtalks FZE, the UAE based e v e n t s management company has announced the featured talks for its 2nd annual BOLDtalks Innovation 2014.In order to survive and succeedin today’s global market,organisations need to constantly innovate,reinvent

exclusive one-day event is taking place on Saturday, 15th November 2014 at the Dubai Community Theatre&Arts

Centre,from 10 am4 pm.“Passenger experience is becoming an increasingly important differentiator in the airline industry. In the future it will become a fundamental deciding factor driving passenger choice and business success. Bringing valuable innovations to our customers by focusing on end users and their end to end experience is always at front of mind in our products development and this is what we will be discussing at this year’s B O L D t a l k s Innovations”said Fouad Attar,managing director A i r b u s M i d d l e East.BOLDtalks Innovation 2014 will be moderated by Paul Godfrey, a renowned commentator on business, finance and current affairs agendas for more than 20 years.”BOLDtalks Innovation is a great platform for those creative minds seeking new knowledge and it is a privilege for Arjaan by Rotana, Dubai to be associated with such an amazing event” Mark M c C a r t h y, G e n e r a l Manager Arjaan by R o t a n a , Dubai.BOLDtalks Innovation 2014 is an open event and it is brought to the community in collaboration with Accenture, BMW, Airbus, Middlesex University, Arjaan by Rotana, DM TV, MediaQuest, Flip Media and McCollins Media.

themselves.BOLDtalks Innovation 2014 brings together an informative variety of discussions by By Qadeer Ahmad every country in South UAS standards.”UAS innovation leaders, Siddiqui Dubai UAE: America, something clients in the Americas research experts, product ince opening its we consider one of our have also said they developers, designers A m e r i c a s g r e a t e s t would like better and business leaders, Headquarters in achievements.”UAS support in the Far East. who will analyze the Houston in 2013, UAS Americas also runs an This is one reason UAS region's innovation h a s e n j o y e d in-house operations is looking to bridge the status,highlight corporate tremendous success. center that acts as an service gap by opening institutions' and T h e p r e m i u m t r i p extension of client flight a headquarters in Hong g o v e r n m e n t ' s support provider has departments.“We also K o n g , w h e r e t h e engagements in this used its fourteen years use it to incorporate current team runs onspace, as well as looking of experience servicing client feedback into s i t e s u p e r v i s o r y at challenges, triumphs, f l i g h t o p e r a t o r s businesses processes. services with ramp and inspiring solutions by w o r l d w i d e i n t h e We have gained the a c c e s s “ O u r a selection of some Americas market to operational insight to headquarters in Hong fascinating caseincrease the number of predict our client’s Kong will be similar to studies.Enida Mujanovic, flights served by 40% needs in terms of short the ones we have in Co-Founder, BOLDtalks run of weekly losses in a n d e x p a n d i t s notice requirements Houston, Dubai, and said, “Following the huge almost three decades. customer base by a n d r e v i s i o n s , Johan¬nesburg,” says success of BOLDtalks The paradigm shift we 150%, making it one of destinations to which Husary. “As we have Innovation launch in 2013 have seen in oil markets the leading trip support they regularly operate done in Africa, we will t h a t h a s s e e n over the past couple of providers in the region. t o , n e c e s s a r y use the office as a participation of over 350 months is currently being remains the one with “We’ve already passed equipment to service r e g i o n a l b a s e t o delegates and the wider least resistance. Total a number of important their fleet, and even the e s t a b l i s h n a t i o n a l regional media coverage, holdings in exchange milestones,” says Jay seasonality of their branches and place we continue with our traded products backed Husary, UAS Executive business,”says Ryan representatives across quest to further engage by physical gold has Vice President for the F r a n k h o u s e r , U A S A s i a a n d the community in slumped to 1618 tons, A m e r i c a s . “ W e ’ v e Regional Director for Aus¬tralia.”UAS team addressing the status and the lowest since May attracted top talent and the Americas. “This m e m b e r s w i l l b e socioeconomic 2009 when gold was doubled the size of the integration helps us attending the National relevance of innovation in trading around USD t e a m , a n d h a v e accelerate turnaround B u s i n e s s A v i a t i o n the Middle East and allowed to continue serviced more than 600 o n b i l l i n g a n d Association’s 67th connect various without any clear sign yet flights by our third q u o t a t i o n s , a n d Annual Meeting & stakeholders that of how the rising supply quarter of operations. enables service on Convention in Orlando, collectively advance and glut is going to be dealt Moreover,we’ve also short-notice requests. Florida, 21-23 October. put this region on the with. Elsewhere, it was a significantly grown our In addition, we use the To learn more about global stage.Organised relatively calm week network of preferred center to conduct U A S A m e r i c a s by the UAE-based event across some of the major suppliers, and secured frequent audits that operations, visit them management company markets, with the S&P fuel contracts in almost ensure suppliers meet at booth #2208. BOLDtalks FZE, this azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg14)

UAS AMERICAS HAS A LOT TO CELEBRATE AFTER ITS FIRST YEAR

GOOGLE: RESEARCH SHOWS THAT BUYERS CHOOSE THEIR CAR ONLINE BEFORE VISITING THE DEALERSHIP

22-30 November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg15

WELSH DRAGONS ROAR INTO BIG 5,EXPORTS TO UAE WORTH AED13.3BN By Qadeer Ahmad Siddiqui Dubai UAE: ith exports e x c e e d i n g AED13.3bn to the UAE in 2013, it’s no wonder that Welsh companies are on the front foot for the upcoming Big 5 construction trade fair, set for Dubai on 17-20 N o v e m b e r. W i t h n i n e exhibitors and a further eight companies making up an official Welsh Trade Delegation, all are keen to access opportunities in the region’s construction and infrastructure sector estimated to be worth AED23.75 Trillion over the next decade.Exports from Wales to the Middle East have grown six fold in ten years. Construction and engineering industries feature on top of the list that make the UAE the country’s third largest global and biggest regional export market with over AED51.55bn in products and services exported since 2004. According to Lee Jennings, the Welsh Government’s Regional Manager, “growth in exports from Wales continue to outperform the rest of the UK at 11.2% compared to just 0.4% across the rest of Britain.”Amongst the nine exhibitors on show at Big 5, visitors will meet some of Wales’ leading technology, e n g i n e e r i n g a n d manufacturing firms. One example is Dragons Breath Solar, a company presenting unique self-cleaning solar

panels, especially suited to the dusty and humid conditions that prevail in the region.Other Welsh success stories taking part include innovative firms that supply the construction industry with materials, technology and intellectual resources.Wales’s Economy Minister Edwina Hart said: “This trade mission provides opportunities for companies operating across a number of our key sectors while The Big 5 event attracts trade buyers not only from the Middle East but from across the world.“Helping and supporting companies from Wales export to markets around the world is high on the Welsh Government agenda. In addition to a programme of over 30 overseas trade missions and exhibitions in 18 different markets worldwide, we provide a comprehensive package of support to help businesses to develop existing and new export markets.”During the trade mission companies will be given a market briefing by the Welsh Government’s office in Dubai and attend a business reception organised by the Welsh Government and UKTI.The accompanying trade mission provides opportunities for companies looking at other sectors in the UAE that offer good export prospects, such as life sciences, education, ICT, aerospace and food and drink.

ATM FACILITATES $2 BILLION IN TRAVEL INDUSTRY DEALS As day one of World Travel Market gets underway new figures have unveiled Dubai-based Arabian Travel Market generated over $2 billion worth of business deals at annual 2014 May event; total World Travel Market Portfolio contributes $6.5 billion of additional revenue to the global travel industry By Qadeer Ahmad Siddiqui Dubai UAE: esearch conducted by Reed Travel Exhibitions in London, has revealed that the a n n u a l A r a b i a n Tr a v e l Market, which takes place in Dubai each May witnessed more than 2,700 exhibitors sign business deals worth more than $2.1 billion with 23,500 visitors at the 2014 event.Family centric travel, which accounted for more than 12.5 per cent of the $1.07 trillion global tourism market, has been selected as the official show theme for this year’s event, which takes place at the Dubai International Convention & Exhibition Centre from 4-7 May 2015.Arabian Travel Market is a part of The World Travel Market Portfolio, consisting of four leading business-to-business travel trade events, which has facilitated more than $6.5 billion (£3.9 million) the latest research has revealed.World Travel Market is held annually in London and taking place this week 3-6 November; WTM Latin America and the newly launched WTM Africa have both underscored the importance of the portfolio to the tourism industry and economies around the world. World Travel Market is the WTM Portfolio’s largest and longest running event spanning 35 years with 5,000 exhibitors and 50,000 participants. Examples of business deals conducted at WTM 2013 include London West End Theatre ticket company Encore, which signed contract worth $8.3 million (£5 million) and tour board Andalucia, which signed agreements with five different tour operators in one day. A poll of World Travel Market exhibitors and buyers revealed more than one in two expects to conduct more business of a greater value at this year’s event than they did in 2013. This should see the WTM Portfolio facilitate deals approaching a value of $7

billion (£4.2 billion) for the calendar year of 2014. WTM Latin America launched in 2012 in Sao Paulo. The April event brings the world to Latin America and promotes Latin America to the world. WTM Latin America’s more than 1,000 exhibitors agreed deals worth more than $341 million (£206 million).WTM Africa, the event that puts the world’s spotlight on Africa and promotes Africa to the world, launched in 2014 and saw almost 4,000 industry professionals negotiate deals worth $314 million (£189 million). The WTM Portfolio offers unrivalled business opportunities for its exhibitors making its events the places where the travel and tourism industry conducts its business. World Travel Market is a fixture in the global industry’s calendar, attracting the world’s most influential buyers. ATM, WTM Latin America and WTM Africa are all the leading events in their regions, running hugely successful Hosted Buyer Programmes, guaranteeing exhibitors business meetings with only the most relevant buyers,said World Travel Market Portfolio Director, Craig Moyes.“The fact that the WTM Portfolio generates $6.5 billion in industry b u s i n e s s d e a l s demonstrates; The WTM Portfolio Means Business,” added Moyes. In total, the WTM portfolio has •Main Stand Holder exhibitors–1,508 • S t a n d S h a r e r exhibitors–7,907 •Buyers 14,639 (including 479 Hosted Buyers) •Visitors – 46,766 The WTM Portfolio 2015 schedule of events is; WTM Africa, Cape Town,1517 April WTM Latin America, Sao Paulo, 22-24 April Arabian Travel Market, Dubai,4-7 May World Travel Market,London, 2-5 November

By Qadeer Ahmad Siddiqui Dubai UAE: nly 8% of car buyers in the UAE know what car they want to buy, 97% rely on online search to discover other brand options, 60% of research time is spent on mobile devices, three in four buyers are watching online videos to learn about specific car features (compared to 37% in the U.S and 36% in the UK) and 87% visit the dealership for the first time only after they have done their search. Google conducted a research for the first time in the UAE to understand how users decide what car to buy. The results of the automotive study reveal that 92% of car buyers in the UAE don’t know what brand they want to buy at the beginning of the search process and look to the web to make a decision. 70% of those who do know what brand they want end up changing their minds after they search online. Marie de Ducla, Head of the Automotive industry at

Google in MENA, said: “Purchasing habits of car buyers are fast changing. The internet plays a key

role in strengthening their knowledge about the product and in shaping their purchase decisions. They are turning to the web to know more and visit car dealerships when they are better informed. Auto companies are missing out on a great opportunity by not being present throughout the online search process, a time when users need them the most.” S e a r c h i s indispensable

Video makes research easy, informative and social:More than three out of four car buyers watch online videos during their search. 77% of buyers visit online video platforms (compared to 37% in the US and 36% in the UK) like YouTube to search for videos on a particular model, evaluate offers in car commercials and to read comments and reviews from other users. Visits to the Car Dealership:The study shows that car buyers visit the dealership at a much later stage in the search process and closer to the time of purchase. Around 87% of these users head to the showroom after they searched extensively online and gathered enough knowledge on the car. Nearly two in three buyers contact dealers online through email, webform or social media; however, 72% of those that expressed dissatisfaction with the speed and accuracy of responses, reported to have changed brands as a result.

RENAULT: “ELECTRIC VEHICLES ARE DEFINITELY AT THE CORE OF ARAB CITIES’ FUTURES” By Qadeer Ahmad Siddiqui Dubai UAE: ities in the Middle East face unique mobility and sustainable development challenges, with governments now looking for new ways to manage these complex issues amid the increasing pressures of urbanization.During Arab Future Cities Summit in Dubai, innovative solutions were raised, such as electric vehicles that do not emit any CO2, NOx, fine

leader, Renault intends to remain at the forefront of electric vehicle solutions in the Middle East Region. In fact, Renault was the first automotive company to launch a 100% electric car in the UAE and to give everyone the opportunity to test-drive the latest

particles, odors or engine

noise while running. In the future, towns and cities may benefit greatly from

electric vehicles because they improve air quality and reduce urban noise levels. At a pace dictated by the renewal of the internal combustion vehicles on the roads, the air quality in towns and cities may only improve slowly.As the e v e n t ’ s sustainable car partner, French car-maker Renault leads the European market for electric vehicles with 30% market share. In little over a year, the company has launched a range of four c o m p l e m e n t a r y, f u l l electric vehicles, sold at prices near those of equivalent internal combustion vehicles in countries with tax incentives. Speaking at the event, Peyman Kargar, Renault VP for the Africa Middle East India Region said: “As the European

NISSAN MIDDLE EAST AND PRODRIFT ACADEMY BRINGS NISSAN 370Z DRIFT EXPERIENCE TO THE UAE By Qadeer Ahmad Siddiqui Dubai UAE: issan Middle East yesterday announced its partnership with ProDrift Academy to provide the ultimate drift experience to motorsport enthusiasts in the UAE. The drift

drifting. We are certain our flagship 370Z will leave the drifters with the best drift experience.”Mohammad Al Falasi from Prodrift Academy added: “We are delighted to partner with Nissan Middle East. The Nissan 370Z is one of the best picks for drifting due its

experience, carried out using Nissan 370Zs alongside ProDrift’s professional drift instructors, will provide a safe platform for anyone who would like to learn and perform the art of drifting. Samir Cherfan, Managing Director, Nissan Middle East and Mohammad Al Falasi, Managing Director, ProDrift Academy came together at The RitzCarlton, Jumeirah Beach Residence,Dubai to a n n o u n c e t h e partnership.Speaking at the ceremony Samir Cherfan said: “Partnering with ProDrift Academy shows our continuous commitment and dedication to motorsports in the region. Motorsport can be dangerous if it is outside of authorized premises and by launching the ‘Nissan 370Z Drift Experience’ we want to provide a legal and entertaining platform for anyone who is interested in

controlling power and size and we are very pleased to have the iconic sports cars h e a d i n g o u r academy.”Nissan Middle East has previously showed its commitment to Motorsports in the region with the GT Academy and is now building on this spirit by extending and establishing the Nissan 370Z Drift Experience in the UAE. Nissan 370Z:Roadster or Coupe, the Z®s share one of the most advanced drivetrains available for affordable sports cars today. The Z® Roadster’s long list of cutting edge performance-focused technologies includes a standard 328-horsepower

technology. Now Twizy is familiar with the country’s landscape and has won over some of the country’s

A-list individuals!” said Kargar “Electric vehicles are definitely at the core of Arab cities’ futures”.

By Qadeer Ahmad Siddiqui Dubai UAE: he world’s fifth l a r g e s t watchmaker,Titan celebrated twenty years of success in the GCC region at a glamorous event in the city today. An important milestone for the C o m p a n y, t h i s i s a testimony to the brand’s increasing global presence and its strength in a dynamic region.A part of the TATA Group one of India’s largest m u l t i n a t i o n a l c o n g l o m e r a t e s , Ti t a n echoes impeccable design across a wide range of p i o n e e r i n g products.Gracing the occasion were Mr. Bhaskar B h a t , M a n a g i n g Director,Titan Company

Emmanuel Macron attending, Mr. Carlos Ghosn, Chairman and CEO of the Renault group, today inaugurated the ‘Renault Algérie Production’ car manufacturing plant alongside. Located in Oued Tlelat in the Oran region, the plant will produce the New Renault Symbol, a car

L i m i t e d a n d M r. H G Raghunath,CEO, Watches & A c c e s s o r i e s Division,Titan Company

acclaimed in Algeria for its value for money and level of quality, high standard of equipment, reliability and spacious cabin.The plant has one production line with an annual capacity of 25,000 vehicles. A second phase with an increase to 75,000 vehicles per year is under consideration and will include closer integration of suppliers, as well as body and paint shops.Renault Algérie Production (RAP) has hired close to 350 staff in recent months.These new employees have been trained at the automotive training center (CFPA) in Oran and by Renault experts. Some of them have also undertaken

the VVEL system, which is able to optimize intake valve open/close movements, allowing the needed air to be sent promptly to the combustion chamber at the precisely optimized time. Since the VVEL system can adjust to open the valves slightly, it improves fuel efficiency by reducing camshaft friction and fuel waste. It also provides cleaner emissions by allowing for quicker warm-up of the catalyst and by stabilizing combustion when the engine is cool.

TITAN CELEBRATES 20 YEARS IN THE GCC Brand renews commitment to the region; shares exciting plans for the future

RENAULT INAUGURATES NEW PLANT IN ALGERIA • Mr. Abdelmalek Sellal, Prime Minister of Algeria, and Mr. Carlos Ghosn, Chairman and CEO of Renault today inaugurated the Oued Tlelat car manufacturing plant in Oran alongside Algerian and French ministers. • With an initial production capacity of 25,000 vehicles a year, the plant will contribute to the development of the automotive industry in Algeria. By Qadeer Ahmad Siddiqui Dubai UAE: i t h A l g e r i a ’s Prime Minister Mr. Abdelmalek Sellal, Minister of Industry and Mining Mr.Abdesselam Bouchouareb,France’s Minister of Foreign Affairs and International Development Mr. Laurent Fabius and Minister of the Economy, Industry and D i g i t a l A ff a i r s M r.

3.7-liter DOHC V6 engine with Variable Valve Event and Lift Control (VVEL), choice of 7-speed automatic transmission or close-ratio 6-speed manual with ‘SynchroRev Match’ (the world’s first synchronized downshift rev matching manual transmission), refined 4wheel independent suspension and 4-wheel vented disc brakes. Along with its larger displacement, the 3.7-liter engine gives better power delivery all the way to the 7,000 rpm redline, and with improved low-end power and more high-end torque (it develops a maximum of 37.0kg-m of torque @ 5,200 rpm), it creates an entirely driving experience. Key to the enhanced performance is

timekeeping devices to our valued customers. Titan began as a single-product,

single-brand and singlecountry company in GCC in 1994, and has today evolved into an international brand with presence in 32 countries across Middle East, Africa, South East Asia and SAARC. Exciting times lie ahead and we look forward to you being a part of this j o u r n e y.” To c e l e b r a te twenty years in the GCC, some of Titan’s best products were showcased and the latest generation of

training at Renault-Nissan Alliance plants, including in

Romania.The new Renault Symbol produced in Algeria will feature a higher standard of equipment, plus a GPS navigation system.Renault is the number one car manufacturer in Algeria and had a market share of more than 25 percent at endSeptember 2014.

Limited.The event was also attended by business partners, VIPs and dignitaries.“We are extremely delighted to celebrate our twenty year milestone in the GCC”, said Mr. Bhaskar Bhat. This region is an extremely important market, and we at Titan, are committed to offer the best in

2 bestselling ranges were launched at the event. A unique commemorative Ti t a n l o g o w a s a l s o unveiled as a sign of the b r a n d ’s e v e r - g r o w i n g relationship with the region.Unveiling the exquisite new collection of Titan timepieces, Mr. H G Raghunath said,“This is indeed a joyous day for us,

and I am proud to be a part of Titan’s interesting journey in the GCC.I would

like to take this opportunity to thank our retailers, distributors and business associates who have supported us over the years. We could not have achieved this milestone without them. We are also thankful to our customers who reposed their faith in us ever since we came here. We at Titan, look forward to continuing this journey by strengthening our presence in this region in the years to come.”With over 750 designs to choose from, Titan boasts a wide range that complements every occasion and style, and is available for men, women, teenagers and children. Apart from bringing unique collections such as Raga its exclusive Ladies range, Edge the slimmest watch in the world, HTSE Light powered watches,Octane Chronographs and Orion Stylish, Classical watches, Titan had also brought forth Henna a collection specially created for women in this region, celebrating the millenniaold tradition of henna. Titan is privileged to enjoy the trust and patronage of its customers here and is p r o u d t o o ff e r t h e m opportunities to win exciting prizes, as it celebrates its 20th Anniversary with a multimedia campaign, spanning digital and social media, radio and print.Titan is committed to strengthening its presence across the GCC region and cater to the evolving preferences of its customers.

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FOOD AND LEISURE DUNKIN’ DONUTS UAE FACEBOOK PAGE ATTRACTS OVER 12 MILLION LIKES ACROSS THE REGION By Qadeer Ahmad Siddiqui Dubai UAE: n just over a decade since opening doors for the first time in the UAE, Dunkin’ Donuts has rapidly risen to become the firm first choice for lovers of quality baked goods and coffee across the country. Well connected with the multi-cultural client base that makes up the UAE, the brand maintains an active presence on social media, with their Facebook page reflecting their popularity in the region with 12 million plus likes. From their small beginnings, today there are 74 Dunkin’ Donuts outlets spanning the length and breadth of the country, another testament to their increasing popularity.The wide range of baked goods and beverages available at Dunkin’ Donuts outlets across the country has proved extremely popular and are well suited to the varied needs of the clientele, whether they are looking for a quick energy recharge after a hectic shopping trip or if they drop in for a more leisurely meal and a chat.“Dunkin’ Donuts has always put a premium on working closely with the community to best fulfil our customers’ needs,” said David Rodgers, General Manager of Dunkin’ Donuts Middle East. “We try to tailor our products to suit local tastes and are extremely pleased with the warm response we have received from across the country.”A

By Qadeer Ahmad Siddiqui Dubai UAE: he Royal Villa at Bunga Raya Island Resort:The Royal Villa is a 6,500sq.ft twobedroom villa in a sublime location of absolute privacy, backed by tropical jungle on one side and the South China Sea on the other. A solid and elegant building made of tropical hardwood in traditional Borneo style. A designated butler, chef and housekeeper will be at the guests’ service around the clock. The villa has several stylish dining areas, comfortable living rooms and a designer kitchen as well as an enlarged outdoor deck complete with two private plunge pools, a BBQ

an elevated master bedroom opening up to a magnificent sea view, a glass bottom floor in the living room and a private plunge pool. The spacious over-water deck has direct access to the sea and breakfast is delivered by the charming Alang-Alang Breakfast Boat. The bathroom features twin rain showers and a double

pit and a private beach. The Palm Villa is a 1,650sq.ft one-bedroom villa featuring

bathtub with sea view. The guests have a private oncall butler.

plethora of special offers and innovative products introduced over the years have also captured the imagination of the clients in the UAE, especially those available over the holidays, Eid and festive periods being well received by people in the region, the most engaged insights are from Dubai” .Dunkin’ Donuts outlets in the UAE serve up a wide spectrum of popular products, including their wide variety of doughnuts, delicious hot and iced coffee, hot and iced lattes, cappuccinos, coolatta slush drinks, Iced Tea, WoW Value Menu, munchkins and other baked goods and beverages.Beginning with a single restaurant in Quincy, Massachusetts, the Dunkin’ Donuts story has been one of epic success. Over the years the international quick serve giant, part of the Dunkin’ Brands Group headquartered in Canton, Massachusetts, has captured the loyalty of a worldwide following and is today present in over 33 countries and operates nearly 11,000 restaurants worldwide.

LONDON CALLING Welcome Winter this National Day with Maybourne Hotel Group By Qadeer Ahmad Siddiqui Dubai UAE: ondon in the Winter is a magical place, whether you are visiting family, wrapping up last minute shopping or simply embracing the festive spirit. Maybourne Hotel Group, consisting of London’s luxury hotels, the Berkeley, the Connaught and Claridge’s is offering UAE residents a worthy excuse to extend the upcoming UAE National Day celebration with these indulgences.Suite Heaven: Experience London at the Berkeley, the Connaught and Claridge’s which have a magnificent choice of suites to satisfy all tastes, brimming with style and character. Prepare to be welcomed with a savoury English breakfast, bubbly, flowers and chocolates at a special rate.Stay Four Longer: Make the most of all that London has to offer with the range of luxurious suites a t t h e B e r k e l e y, t h e Connaught or Claridge’s. Guests can indulge in an extended getaway when they book a three night stay this winter and enjoy a complimentary fourth night.Family Fantastic: Maybourne Hotel Group personalises every aspect

AMAZING SUITES ON GAYA ISLAND IN BORNEO Total privacy in luxury villas at secluded 5-star resorts on Gaya Island, just off Kota Kinabalu

of your family’s stay to make it a truly memorable experience with a bottle of bubbly upon arrival, two spacious rooms for accommodation, hearty English breakfasts and a selection of fun films, game consoles and special treats for children. With this promotional package, families can take take advantage of all that the capital city has to offer, including a leisurely tour around town, a shopping spree in the world’s most celebrated toy-shop or a visit to the renowned London Dungeons.Mad about books? Head over to Claridge’s latest boutique, Assouline where the works of the internationally known publisher of luxury lifestyle titles, including Paris in the 1920’s are showcased within the iconic hotel. With over 1,000 titles across subjects including fashion, art, architecture, design, gastronomy, photography and travel, there is something to inspire the aesthete in everyone.

EIDPF 2014 TO KICK OFF ON 24 NOVEMBER IN ABU DHABI Week-long Event to be Held under Patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan By Qadeer Ahmad Siddiqui Dubai UAE: he eighth edition of EIDPF, the region’s largest specialised event dedicated to dates, will run from 24 to 29 November, 2014 at the Abu Dhabi National Exhibition Centre under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, Chairman of the Abu Dhabi Food Control Authority ADFCA.The announcement was made during a press conference organised by the EIDPF Organizing Committee that was h e a d l i n e d b y Mohammed Jalal Al Rayssi, Head of EIDPF Organizing Committee and Director of Communications and Community Service at ADFCA, Fadi Saad, EIDPF Director, and a number of representatives from Al Foah, Al Dahra Agriculture and Kingdom Dates, official sponsors of the event.Organized by ADFCA in association with Date Palm Friends Society and SIAL Middle East, EIDPF 2014 is expected to draw over 200 exhibitors from 16 countries, as well as 20,000 visitors in an entertaining and familyoriented environment. Most notably, the event will offer discounts up to 40% on a wide range of date varieties.Addressing the press conference, Mohammed Jalal Al Rayssi, Head of EIDPF 2014 Organizing Committee, said:"The Emirates International Festival Date Palm is an ideal platform for those interested and involved in the date palm industry including farmers, i n v e s t o r s a n d manufacturers of date products. In organising this annual event, we aim to highlight the nutritional benefits of dates and enhance its marketing potential, locally and globally, by leveraging

global participation in the event. A Date Palm Museum will serve as a key highlight this year. The museum will offer a rich learning opportunity to visitors on the history of dates, as well as recipes for the preparation of various date delicacies,” Al Rayssi added.Humaid Matar Al Dhaheri acting group CEO of ADNEC said: “The International Date and Palm Festival continues to gain traction as a showcase of culture drawing increased popularity from attendees and exhibitors from the

CHRISTMAS & NEW YEAR AT CITYMAX HOTELS By Qadeer Ahmad Siddiqui Dubai UAE: he restaurants and bars at Citymax Hotels have all your festive needs covered during December at costs that will not bust your budget. CHRISTMAS AT CITYMAX HOTELS, AL BARSHA:1225 December at The Huddle Sports Bar & Grill Al Barsha & Maxx Music Bar & Grill Every day from 12 – 25 December, a two-course festive feast including one house beverage is offered at only AED 75 per person or AED 65 including one soft drink with complimentary mulled wine all day on 24 & 25 December only. Available at The Huddle from 12:00noon - 11:00pm and at Maxx from 6:00pm 11:00pm. 24 & 25 December at City c a f é : A f e s t i v e b u ff e t including three house beverages is served in City Café on Christmas eve and Christmas day for only AED 95 per person. The buffet consists of a large selection of salads, soups, vegetarian and meat main courses, desserts as well as a live carving station serving herb roasted turkey with cranberry sauce and gravy. Complimentary mulled wine is served both days. Available for dinner on 24 December from 7:00pm - 11:00pm and for brunch on 25 December from 12:00pm - 4:00pm. The Turkey Box : AED 180250 Should you prefer to have your Christmas dinner at home, you can order a roasted turkey with all the trimmings of chipolatas, roast potatoes, brussel sprouts, cranberry sauce & turkey gravy. AED 180 for a 3 kg turkey and AED 250 for a 5 kg turkey. Order by 23 December at the latest for pick up on either 24 or 25 December. CHRISTMAS AT CITYMAX HOTELS, BUR DUBAI:1224 December 2014 at The Huddle Sports Bar & Grill, Bur Dubai.Every day from 12-24 December from 7pm, a three-course set menu with a choice of salad, main course and dessert including one house beverage is offered at only AED 89 per person. 25 December 2014 at The Huddle Sports Bar & Grill, Bur Dubai

On 25 December from noon to 8pm celebrate Christmas Day at The Huddle and enjoy a main course with all the trimmings and five selected beverages. We offer five different main courses to choose from; beef, lamb, chicken, fish and of course the traditional roast turkey with trimmings, sprouts, new potatoes, turkey glaze and cranberry sauce at AED 109 per person. 6 January 2015 at The Huddle Sports Bar & Grill, Bur Dubai:On 6 January 2015, join us for a Russian Christmas dinner at The Huddle from 8pm to midnight. Russian Christmas special buffet with 3 shots of vodka for AED 109 and live karaoke with our Russian host Alexandra. NEW YEARS AT CITYMAX HOTELS, AL BARSHA:31 December at Maxx Music Bar & Grill:Join a rocking

New Years eve party at the live music bar, Maxx from 6pm onwards. Cover charge of AED 299 includes five house beverages and bar snacks such as mini burgers, canapés, sausage rolls, spring rolls, wraps, chicken fingers etc plus a complimentary glass of bubbly at the stroke of midnight. The musical entertainment will be in the capable hands of the crowd-pleasing resident band Roxx Empire and live DJ all through the night. 31 December at The Huddle Sports Bar & Grill, Al Barsha:Join the friendly Huddlers for a popular New Years eve party, starting at 6pm. Entry fee is AED 50 and a glass of Bubbly only AED 12. There will be a special New Year’s menu as well as various bar snacks to choose from. Polish your dancing shoes as our DJ will be spinning records all through the night combined with belly dancer shows. 31 December at the Rooftop of Citymax Hotels, Al Barsha:Step up onto our Al Barsha roof top and

catch all t h e fireworks in Dubai. C o v e r charge of AED 169 includes a glass of bubbly a n d canapés a t midnight. T h i s fireworks experienc e is limited a n d advance bookings a r e recommended. The roof top bar will be open from 11pm onwards. NEW YEARS AT CITYMAX HOTELS, BUR DUBAI:31 December 2014 at The Huddle Sports Bar & Grill, Bur Dubai:The Black & White themed New Year’s eve party includes an international buffet of classic Huddle entrees and main courses such as JD chicken wings, Beef Steak, D u r b a n C u r r y, Hops-battered Fish and much more as well as a large salad bar and, of course, sweet desserts. The premium package with unlimited beverages is available at A E D 5 2 5 . T h e entertainment is well taken care of by the ever popular resident band Night Shift, live DJ and belly dancer. Doors open at 9pmFor an upgrade of AED 75, guests from The Huddle can watch the fireworks from the Pool Deck on the roof including one regular beverage from the roof top bar. This fireworks experience is limited to 60 persons only on a first come first served basis. The Pool Deck opens at 11:45 pm 31 December 2014 at Claypot, Citymax Hotels Bur Dubai:The theme of the New Year’s eve party in Claypot is Peacock with velour fedoras, glittered plumed tiaras, foil horns and party beads all in Peacock colours for each table. The lavish International buffet offers an extensive spread of classic starters, salads, vegetarian and meat main courses , and, of course, sweet desserts. The regular package (house

beverage brands) is available at AED 425 and the premium p a c k a g e (premium beverage brands) at AED 475. The house band and live DJ will be setting the musical score all night with belly dancer performances. Doors open at 9pm. F o r a n upgrade of A E D 7 5 , guests from Claypot can watch the fireworks from the Pool Deck on the roof including one regular beverage from the roof top b a r. T h i s f i r e w o r k s experience is limited to 60 persons only on a first come first served basis. The Pool Deck opens at 11:45 pm. 31 December at City Café & Sizzling Wok, Citymax Hotels Bur Dubai City Café and Sizzling Wok will open as one big dining venue with a Western Night themed New Year’s eve party. Velour hats, plumed tiaras, cowbells, foil horns and beads with cowboy boot medallions are part of w e s t e r n d é c o r. T h e international buffet for the evening includes a grand salad bar, soups, main courses such as Seafood Thermidore, Stuffed Chicken supreme, beef fillets with mushroom jus, vegetarian dishes and, of course, sweet desserts. The regular package (house beverage brands) is available at AED 425 and the premium package (premium beverage brands) at AED 475. Dine to the tunes of a live DJ interspersed with belly dancer shows. Doors open at 9pm What:Christmas & New Year at Citymax Hotels 2014 Where: Citymax Hotels Al Barsha, next to Mall of Emirates and Citymax Hotels Bur Dubai, Kuwait Street When:From 1 to 31 December 2013 Reservations: Phone 050 100 7046 for Al Barsha and 050 100 7065 for Bur Dubai or visit the festive desk in the lobby of either hotels

DUBAI PARKS AND RESORTS PJSC (UNDER INCORPORATION) SIGNS region and around the world.“The remarkable MEMORANDUM OF UNDERSTANDING WITH EMIRATES AIRLINE growth of this industry is a Partnership Includes Knowledge Sharing on Destination Management and Marketing reflection of that fact that it Coordination now attracts leading global exhibitors, manufactures By Qadeer Ahmad Siddiqui also allow Dubai Parks and visitors from all over the of the top global and suppliers of date Dubai UAE: Resorts and Emirates to world. We are committed to destinations to visit and do products“ADNEC is ubai Parks and explore areas where reciprocal learning and this business in. We are excited committed to supporting this Resorts PJSC synergies can be alliance will offer us the to join hands with Dubai growth through an event ( u n d e r d e v e l o p e d . T h e opportunity to tap into the Parks and Resorts on the which offers exhibitors and incorporation), a subsidiary collaboration will further in-house expertise of The development of its new attendees a diverse range of of Meraas Holding, has support Dubai Tourism Emirates Group. We will theme parks, which we services and enriches their signed a Memorandum of Vision 2020 that seeks to work together to share believe will enhance understanding of this Understanding (MoU) with double Dubai’s attraction with the industry.”Fadi Saad, EIDPF Emirates, Dubai’s awardannual addition of even more Director, said:"The eighth winning airline and global visitor world-class entertainment edition of EIDPF will host connector of people and numbers options for visitors and major international buyers economies, to collaborate from 10 residents alike.”Dubai of dates from countries as a key partner in its million to Parks and Resorts PJSC LOY KRATHONG AT DUSIT THANI ABU including the United leisure and entertainment 20 million (under incorporation) Kingdom,Germany,France, development taking shape a n d unveiled the blueprint of the DHABI Malaysia, India, Pakistan, in Dubai. The MoU was increase mega leisure and Russia, and South Africa. signed in the presence of t h e entertainment destination By Qadeer Ahmad Siddiqui Hosted buyers from 10 key Raed Al Nuaimi, CEO of economic last month. The Dubai UAE: markets for date products Dubai Parks and Resorts contributi development will comprise usit Thani Abu have confirmed that the key P J S C ( u n d e r on of the motiongateTM Dubai, Dhabi celebrated objective of their incorporation), and Thierry tourism LEGOLAND® Dubai and Loy Krathong on 4 ideas and resources to participation is to buy large Antinori, Executive Vice s e c t o r t o t h e U A E ’s Bollywood ParksTM Dubai. Nove maximize our potential. quantities of date varieties President and Chief GDP.Raed Al Nuaimi said: The project will also include mber Together, we will take and products. The Commercial Officer of “We are delighted to Riverpark, a grand 2014 Brand Dubai to the combined value of annual Emirates Airline.As part of partner with Emirates entrance plaza and Lapita with world.”Thierry Antinori purchase by the world’s VIP and other dignitaries. the agreement, the two Airline for our unique Hotel, a themed family said: “Supporting and largest date importers this organizations will project Dubai Parks and hotel. Strategically located promoting Dubai as a multiyear is estimated to be exchange knowledge and Resorts which will appeal in Jebel Ali between Dubai faceted destination has around AED 1.6 billion, expertise specifically to visitors of all ages and and Abu Dhabi, the Dubai always been a strategic while we expect to sell around marketing cofamilies. Emirates, with its Parks and Resorts project a special ritual on priority for Emirates. We around 6,250 tons of dates ordination and destination extensive network, will is slated for completion in the roof top of the are proud that Emirates’ during the upcoming edition management. The MoU will enable us to connect with 2016. hotel with local Thai home and hub is today one of EIDPF. " azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg16)

FOOD AND LEISURE

22-30 November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg17

MADINAT JUMEIRAH BECOMES WORLD’S FIRST MIXED-USE HOSPITALITY DESTINATION TO GAIN RENOWNED GREEN GLOBE CERTIFICATION Entire luxury resort receives Green Globe seal of approval By Qadeer Ahmad Siddiqui Dubai UAE: adinat Jumeirah, the luxurious Arabian resort of Dubai, has become the world’s first mixed-use hospitality destination to gain the international ly renowned G r e e n G l o b e certification. M i n a A’Salam, Al Qasr, Dar al Masyaf, the conference centre and souk have all been recognised for outstanding environmental efforts following a comprehensive sustainability audit

conducted by Dubai-based consultancy Farnek, Green Globe’s preferred partner in the Middle East.Margaret Paul, General Manager at Madinat Jumeirah, said: “We are proud to show leadership in sustainable practices and are delighted to share this responsibility with our colleagues and guests.“We work daily to ensure we create harmony at the resort, enhance the knowledge of our local culture and preserve our environment. In addition, we ensure our colleagues are valued and engaged, our customers have exhilarating experiences and our local community wellbeing is increased.”The successful certification includes two firsts for the Middle East and Africa region. The Madinat Conference Centre became the first of its kind to be Green Globe certified and Souk Madinat became the first shopping centre to be certified.“We were very impressed by the resort’s established track record of both employee and guest engagement and its associated achievements in the area of sustainability. Change and innovation are a cornerstone of Madinat Jumeirah’s corporate philosophy and this was a

key driver in supporting the efforts of all five hospitalityrelated units in integrating a remarkable collection of environmental technologies over the past year, with the resort as a whole aiming for a 3% yearon-year increase in G r e e n G l o b e sustainabili ty criteria,” s a i d Sandrine Le Biavant, Director Consultanc y f o r Farnek, Green Globe’s Middle East partner and authorised auditor.Madinat Jumeirah achieved extremely high scores across all areas of the operational audit with a host of ground-breaking initiatives that positively impacted its performance. These include the Madinat Conference Centre’s successful Green Meetings programme that covers both back and front-of-house operations addressing waste reduction, paperless event planning and food donation initiatives.Around 2.1 tonnes of composted waste per month are used to fertilise the resort’s gardens with the hotel also introducing a glass-crushing machine earlier this year.In addition, a new room management system at Dar Al Masyaf allows customers to control their own energy consumption using an iPad and Souk Madinat has implemented a new automatic door system in order to effectively partition specific areas of the operation to make further energy savings.These examples, combined with other ongoing energy management practices have shown a 14% annual saving since 2008.The g r o u p ’ s D u b a i Tu r t l e Rehabilitation Project, one of its flagship initiatives, has seen the release of over 700 rehabilitated turtles back into their natural habitat over the last 10 years where, after initial treatment at the Burj Al Arab aquarium, they are accommodated at the Mina A’Salam rehabilitation pen prior to release. The resort also showcases its natural flora and fauna with a nature trail experience for guests.

MADINAT JUMEIRAH UNVEILS INFOGRAPHIC TO MARK RESORT’S TENTH ANNIVERSARY Luxurious resort celebrates anniversary and the UAE’s heritage By Qadeer Ahmad Siddiqui Dubai UAE: adinat Jumeirah, the Arabian Resort of Dubai, has launched an interactive i n f o g r a p h i c t o commemorate its tenth anniversary mapping its history against the UAE’s r i c h heritage. T h e presenta t i o n follows a timeline format which begins at d a w n a n d ends with an evening view of the spectacular Dubai skyline. It features 10 key facts illustrating the continuous development of Madinat Jumeirah and Dubai, demonstrating how both have changed over the last decade.Gerald Lawless, President and Group CEO of Jumeirah Group, said: “We are delighted to celebrate a decade of Madinat Jumeirah. To mark the anniversary of the resort, which is inspired by the rich heritage of Dubai, we selected 10 fascinating facts about this vibrant city. Each fact reflects its dynamic nature representing how much Dubai has grown to become one of the most exciting and phenomenal destinations in the world.”Key milestones and interesting facts reveal the traditional wooden abra boats, which were inspired

by water taxis on Dubai Creek, have ferried more than 3.3 million visitors around the waterways of Madinat Jumeirah since the luxurious five-star resort opened in 2005.Since 2004, the capacity of Dubai International Airport has increased from 21 million people to 75 million in 2014, w h i c h emphasis es the scale of Dubai’s growth a n d developm ent.Madin at Jumeirah, which supports the Dubai Turtle Rehabilitation Project (DTRP) with two outdoor turtle pens at Mina A’Salam, has released more than 700 critically endangered sea turtles since its launch in 2004.“I’m incredibly proud of the team at Madinat Jumeirah in coming up with an imaginative and engaging piece of work to celebrate their 10 year anniversary. When Madinat Jumeirah was launched online marketing was in it’s infancy, now most of our awareness comes through our website and SEO activity. Therefore it felt right to mark the occasion in a digital way.”Madinat Jumeirah is proud to celebrate its success and achievements in line with the rich heritage and cultural diversity of the city it was inspired by dynamic Dubai.

MADINAT JUMEIRAH SCORES INTERNATIONAL SUSTAINABILITY CERTIFICATION FIRST Luxury resort becomes the world’s first mixeduse hospitality destination to gain Green Globe certification; three hotels, conference centre and souk recognised for outstanding environmental efforts by Dubai-based sustainability specialist Farnek

INTRODUCING A THOROUGHBRED LOYALTY PROGRAMME Meydan Hotels and Hospitality launches first ever loyalty programme across four properties this November By Qadeer Ahmad Siddiqui Dubai UAE: eydan Hotels and Hospitality unveils the much anticipated Al Yamamah Rewards loyalty programme for the very first time in the UAE towards this November. The annual food and beverage membership is two-tiered; starting at Gold with the option to upgrade to the VIP Platinum level. Using a highly advanced application optimized for web and mobile, it navigates and tracks spending and redemption in real time. In addition, the use of a sophisticated geotagging system allows exclusive location-based offers to be showcased to members, while social media integration makes the sharing experience user-friendly and entertaining. “We are tremendously excited for the launch of Al Yamamah Rewards. This digitally integrated loyalty platform marks the first step in our long-term plans to provide guests with a full range of experiences conveniently available at the touch of a button,” commented Thomas Grundner, Head of

Sales and Marketing, Meydan Hotels and Hospitality.Joining this experiential programme opens doors to a bespoke selection of welcome experiences in the awardwinning facilities of M e y d a n Hotels and Hospitality: The Meydan Hotel, Bab Al S h a m s D e s e r t Resort and S p a , M e y d a n Beach and Meydan Golf (The Track). Benefits include enticing reward opportunities designed to suit even the most discerning guest; comprising of a complimentary one night stay at The Meydan Hotel or Bab Al Shams Desert Resort and Spa; culinary journey through one of the 17 unique dining outlets, ‘buy one get one’ treatment offers in a destination spa or exclusive day access to the beach. In addition to extensive sports facilities with tennis or teeing off a floodlit ‘championship 9 hole’ golf course, the reach of Al Yamamah Rewards is beyond imagination.

MILLENNIUM STEPS UP REGIONAL AWARENESS ON GLOBAL STAGE AT WTM Millennium MEA outlines 2015 business strategy with European travel trade partners during first day of World Travel Market in London; enhanced Global CRM platform and online reach and connectivity featured By Qadeer Ahmad Siddiqui Dubai UAE: illennium & Copthorne Hotels Middle East and Africa (MEA) has participated at this year’s Wo r l d Tr a v e l M a r k e t (WTM) as the company continues to enhance its offering to capitalise on Middle East popularity with European visitors.The event, which kicked off in London on Monday and runs until Thursday 6 November 2014, is the leading annual businessto-business travel industry event, providing the ultimate platform for networking with the industry’s leading travel operators and showcasing Millennium’s Middle East brands.A renowned global event for the travel industry, WTM is our opportunity to create further awareness of the Millennium brands in the Middle East, by meeting with existing and potential associates, ultimately creating a platform to thank our valued partners that have supported Millennium for many years,” said Naeem Darkazally, Vice President Sales and Marketing for Millennium & Copthorne Hotels Middle East & Africa.Research from the Abu Dhabi Tourism and Culture Authority for August 2014 outlined a 26% increase in visitors from Europe to the emirate, primarily driven by growth from France, the UK and Germany, with increases of 40%, 36% and 11% respectively. This has contributed to a 24% increase in Abu Dhabi hotel guest nights, results that were mirrored in all of Millennium’s Abu Dhabi properties as they closed August 10-15% above 2013 figures. In Dubai, the popular Millennium Airport Hotel saw a rise in demand from the UK market with room nights increasing from 3,722 in 2013 to 6,475 in 2014 marking a 42.5% surge, thus underscoring the UK as the second highest source market behind the US.The European feeder markets, particularly the UK, are instrumental in driving our

growth in occupancy levels and supporting our expansion plans in the UAE and the wider region. As such we will further enhance our customer loyalty programme with the launch of a new global CRM platform, allowing us to communicate more effectively with our guests and offering the best possible experience, to enhance customer loyalty at any Millennium & Copthorne Hotel globally,” s a i d D a r k a z a l l y. T h e company will also generate greater online connectivity with customers and agents by adopting the latest CRS t e c h n o l o g i e s , “Windsurfer”, a hotel reservation system that will make it easier for anyone to search the Millennium and Copthorne room inventories and enable them to book instantly.In addition to enhancement of the customer experience, Millennium & Copthorne also highlighted its aggressive expansion strategy, with one of the most ambitious pipelines in the region.Developments include the new 295-key Millennium Hotel & Convention Centre in Kuwait which will open in Q1 2015.The Millennium Fujairah Hotel and the Millennium Bab Al Qasr Hotel, Abu Dhabi, will bring the tally of UAE properties to ten.This is an exciting time for Millennium & Copthorne. We have witnessed a period of sustained revenue growth in many of our hotels and with that, renewed confidence in our development plans for the region. WTM provides us with an ideal arena for us to re-emphasise our plans and share our latest opening timelines throughout the region, with our key trade partners,” he added. Currently, Millennium and Copthorne Hotels & Resorts operates 17 hotels with approximately 5,000 rooms across the United Arab Emirates, Kuwait, Jordan, Qatar, Oman and Iraq, and is targeting 50 properties by 2017, including 20 hotels in Saudi Arabia.

JINGLE Ba ROCK Come and shake things up with Ba this festive season By Qadeer Ahmad Siddiqui Dubai UAE: hink out the box this Festive season and head to Bâ Restaurant & Lounge for turkey with a twist and a star

dishes created especially for the occasion by Chef Lau, such as succulent Turkey Spring Rolls and Braised Pumpkin Soup with Seafood.Drawing 2014 to a close is the elegant black

studded start to 2015, making it Bâ far the best place to be.Continuing on from the celebrations and excitement of Simply Retro and Yum Cha brunch, Bâ Restaurant & Lounge brings a fresh and unique interpretation of Christmas Eve on Wednesday 24 December. On arrival, guests are welcomed with stunning festive décor, lively settings, and special signature cocktails, including the crowd pleasing sparkling pomegranate martini. An Asian set menu features many of Bâ’s classic favourites as well as delicious new dishes making their debut including exquisite Steamed Prawn Dumplings with Truffle Oil and Crispy Fried Fish with Wa s a b i M a y o n n a i s e . Guests will be spoilt with a choice of Christmas inspired

and white themed New Year’s event. With the paparazzi in tow, guests will get the chance to experience celebrity life at this ‘A list’ event, greeted by free flowing bubbly, a lavish set menu, and DJ Jason Kabuki on the decks throughout the evening. The all-star menu will include a delicate Dim Sum combination of Steamed Prawn Dumplings topped w i t h C a v i a r, S t e a m e d Scallop Dumpling, White Mushroom Spring Roll with Truffle Oil and Blue Cheese as well as Steamed Lobster with Garlic, Glass Noodle and Spring Onion. Panoramic views of the Marina skyline from the terrace make it the perfect place to watch the famous surrounding fireworks while ringing in 2015 with friends and loved ones.

AL FANAR RESTAURANT AND CAFÉ NOW OPEN AT TOWN CENTER, JUMEIRAH By Qadeer Ahmad Siddiqui Dubai UAE: he latest branch of A l F a n a r Restaurant and Café has just been launched at Town Center in Jumeirah. The hugely popular Emirati restaurant first began

tell at each of our restaurants. Here, along with glimpses of a bygone era we serve the finest Emirati flavours.”Each and every detail is noteworthy. Discover the joy of dining under the desert tree, or have a lazy lunch at the

By Qadeer Ahmad Siddiqui shopping centre to be Dubai UAE: certified in the region. adinat Jumeirah “We were very impressed resort in Dubai by the resort’s established h a s b e e n track record of both awarded international e m p l o y e e a n d g u e s t Green Globe certification e n g a g e m e n t a n d i t s across its entire luxury complex. The integrated resort is the first mixedu s e hospitality destination in operation at Dubai Festival fishermen’s hut or dine like a the world to City Mall followed by its pearl merchant. The food is receive the Green Globe badge of h o n o u r. T h e resort’s three MILLENNIUM AIRPORT HOTEL DUBAI TO high profile associated achievements hotels, popular conference in the area of sustainability. PARTICIPATE IN WORLD TRAVEL centres and souk-themed MARKET Change and innovation are mall were given the Green a cornerstone of Madinat Award-winning Dubai hotel to update European Globe seal of approval J u m e i r a h ’s c o r p o r a t e following a comprehensive philosophy and this was a travel trade partners about new developments s u s t a i n a b i l i t y a u d i t key driver in supporting the and launch of winter promotional campaign conducted by Dubai-based efforts of all five hospitalityconsultancy Farnek, Green related units in integrating a By Qadeer Ahmad Siddiqui Globe’s preferred partner in remarkable collection of Dubai UAE: the Middle East.Margaret e n v i r o n m e n t a l he award-winning Paul, General Manager at technologies over the past Millennium Airport second outlet in Ritz Carlton as fabulous as the décor. On Madinat Jumeirah, said: year, with the resort as a Hotel Dubai has A b u D h a b i . A l F a n a r the menu are a tempting “We are proud to show confirmed its participation at whole aiming for a 3% yearRestaurant and Café has array of fresh Emirati leadership in sustainable on-year increase in Green this year’s World Travel successfully established breads, appetizers, soups, practices and delighted to Market (WTM) event in Globe sustainability itself as the UAE’s first and salads, main dishes and share this responsibility London as the popular criteria,” said Sandrine Le only restaurant offering desserts that have been with our colleagues and business hotel continues to Biavant, Director traditional Emirati cuisine in created using family recipes guests. We work daily to Consultancy for Farnek, target key European source a themed rustic setting. handed down generations. ensure we create harmony market business.Taking Green Globe’s Middle East H a s h e m A l M a r z o u q i , Sizzling seafood, tender at the resort, enhance the partner and authorised place in London from 3-6 P r i n c i p a l , A l F a n a r grills, aromatic rice and knowledge of our local auditor.The group’s Dubai Restaurant and Café, said, delicious desserts work up executives will represent the culture and preserve our Tu r t l e R e h a b i l i t a t i o n “Our motivation with Al your appetite with scenes hotel with a dedicated environment. In addition, Project, one of its flagship Fanar Restaurant and Café and scents of old Dubai.The presence as part of the high we ensure our colleagues initiatives, has seen the is to put the national identity s e r v i c e i s e q u a l l y profile Dubai pavilion, with a are valued and engaged, r e l e a s e o f o v e r 7 0 0 of the UAE on a plate impeccable and friendly. Al full schedule of one-on-one o u r c u s t o m e r s h a v e rehabilitated turtles back c o m b i n i n g t h e m o s t Fanar Restaurant and Café client and trade partner exhilarating experiences into their natural habitat authentic flavours with our is open for breakfast, lunch meetings already lined and our local community over the last 10 years glorious heritage and and dinner featuring indoor up.“WTM is a pivotal event wellbeing is increased.” where, after initial culture. Inspired from and outdoor dining areas for us as, the European The successful certification treatment at the Burj Al Dubai’s various facets in with both modern and feeder markets are key to includes two firsts for the Arab aquarium, they are 1960s, it offers diners a traditional Emirati style November 2014, World o u r c o n t i n u e d h i g h r e g i o n . T h e M a d i n a t accommodated at the Mina u n i q u e e x p e r i e n c e seating. occupancy levels and Travel Market is the preC o n f e r e n c e C e n t r e A’Salam rehabilitation pen recreated from the age-old For reservations Call 04 344 eminent global event for the s t r o n g l y s u p p o r t t h e became the first of its kind prior to release. The resort traditions of a Bedouin way 2141 success of our food and travel industry and the to be Green Globe certified also showcases its natural of life. Reviving memories of For more information about a n n u a l m u s t - a t t e n d beverage offering,” said in the Middle East & Africa flora and fauna with a Dubai as a small town on the t h e r e s t a u r a n t v i s i t Simon Moore, General business-to-business and Souk Madinat also nature trail experience for shores of the Arabian Gulf, www.alfanarrestaurant.com showcase and platform for Manager, Millennium Airport s c o o p e d t h e s a m e guests. every corner has a story to Hotel Dubai. networking.Senior accolade as the first azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg17)

SHEIKH ZAYED HERITAGE FESTIVAL 2014 LAUNCHES 6 NEW COMPETITIONS

22-30 November 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 68 Pg18

A DELIVERY AHEAD OF SCHEDULE IN DUBAI Alstom’s tramway system starts operation on the world’s first 100% catenary-free line By Qadeer Ahmad Siddiqui Dubai UAE: is Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince, Chairman of the Executive Council inaugurated the Dubai Tram yesterday, in presence of His Highness Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Vice Chairman of the Executive Council and His excellency, Mattar Al Tayer, Chairman of the Board and Executive Director of Roads and Transport Authority (RTA) and Henri Poupart-Lafarge, President of Alstom Transport.This full system project - that was assigned to Alstom by Dubai Roads and Transport Authority (RTA) - was launched to f o s t e r multimodal transportati on use and to reduce t r a f f i c congestion a n d pollution. This first Tramway in the entire Gulf region is expected to serve about 27,000 passengers per day and is anticipated to hit about 66 000 by 2020. His Excellency, Mattar Al Tayer, Chairman of the Board and Executive Director of the Roads and Transport Authority (RTA), said: “The Dubai Tram is a brainchild of His Highness. Sheikh Mohammed bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai, to provide an advanced transport system. When RTA was created in 2005, His Highness ordered to have an integrated and comprehensive solution for the area in order to accommodate the huge urbanization projects in the

By Qadeer Ahmad Siddiqui Dubai UAE: he Higher Organizing Committee of Sheikh Zayed Heritage Festival 2014 has revealed six diverse competitions that will be debuted at the festival. This is in line with the

neighborhood, particularly the JBR and the Marina and Al Sufouh area ”.The tram for Dubai, which we are proud to have handed over ahead of schedule, illustrates Alstom’s strategy to serve all markets with a complete range of solutions while demonstrating our leading position in tramway systems. Thanks to Alstom and RTA’s close collaboration on the project, Dubai’s citizens can now travel aboard one of the most sophisticated and comfortable tram in the world” said Henri PoupartLafarge, president o f A l s t o m Transport.The Dubai Tram offers high-end comfort. The Citadis tram is 44 metres long and can accommodate 408 passengers in “gold”, “silver” and “women & children” classes. The tram is equipped with real-time passenger information and video broadcasting. To better reflect the city’s image, Citadis tram of Dubai has a distinctive diamond-shaped styling on the front end.The Dubai Tramway is the eighth system delivered by Alstom in a decade. With seven others under implementation worldwide including the Lusail tram in Qatar, Alstom is the world leader in tramway systems.

THOMSON REUTERS & THE UNION OF ARAB SECURITIES AUTHORITIES TO HOST THE FIRST ARAB CAPITAL MARKETS CONFERENCE IN DUBAI By Qadeer Ahmad Siddiqui Dubai UAE: homson Reuters, the world’s leading source of intelligent information for businesses and professionals, the Union of Arab Securities Authorities (UASA), Securities & Commodities Authority and the Arab Monetary Fund, today announced that the 1st Arab Capital Markets Conference will take place in Dubai under the patronage of the UAE Minister of Economy, H.E Sultan bin Saeed Al Mansouri.The summit, set to take place on 25 & 26 November 2014, will debate the need for co-operation and integration in MENA, tackle challenges facing the capital markets industry, and highlight innovation opportunities in MENA as well as the positive impact of new technology infrastructure on markets development.His Excellency Abdullah Salem Al-Turifi, Chief Executive Officer, Securities & Commodities Authority (SCA), said: “We are delighted to host the 1st Arab Capital Markets Conference in the UAE which confirms the country’s leading position in the capital markets across the Middle East and North Africa. The conclusion will be of great benefit for the members of the union as well as the regulatory bodies in the region.”Nadim Najjar, Managing Director, Middle East and North Africa, Thomson Reuters, said: “We are delighted to be part of this summit which provides a networking and discussion platform for authorities, practitioners, advisors and market participants. It is vital that we collectively debate and tackle the common challenges facing MENA capital markets.”The summit presents an opportunity for c a p i t a l m a r k e t s o ff i c i a l s t o coordinate and cooperate with a view to achieve fairness, efficiency, transparency and protect MENA capital markets investors,” he added.Mr. Hassan Boulaknadel, UASA Chairman and president of the Moroccan Capital Market Authority CDVM, said: “The aim of this conference is to promote cooperation and facilitate the exchange of the financial markets information, in addition to strengthening the Arab Securities Authorities efforts in developing capital markets according to the best practices and standards including international standards and

f r a m e w o r k o f strengthening the partnership with various stakeholders in this cultural event, which kicks off at Al Wathba in Abu Dhabi from 20 November to 12 December 2014.Sheikh Zayed Heritage Festival 2014 is held under the patronage of HH Sheikh

Khalifa bin Zayed Al Nahyan, President of the UAE, may God protect him; with the support of HH General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The festival is conducted under the supervision of HH Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of P r e s i d e n t i a l Affairs.Commenting on the adoption of the six competitions within the festival schedule, His Excellency Humaid Al Neyadi, Vice Chairman of the Higher Organizing

Committee of Sheikh Zayed Heritage Festival 2014 and General Manager of the Private Office of HH Sheikh Mansour bin Zayed Al Nahyan said: "The Higher Organizing Committee of the festival seeks to strengthen ways of communicat ing with the various parties that contribute to the quality of this edition, supporting all efforts to expand the circle of interaction in this exceptional festival.The events schedule includes six key competitions:‘Our Emirati heritage’; ‘Sheikh Zayed our idol’; ‘Best heritage image’; ‘Best heritage press coverage’; ‘Best supporting hotel for Sheikh Zayed Heritage Festival 2014’ and ‘Best supporting tour operator for Sheikh Zayed Heritage Festival 2014’.Al Al Neyadi pointed out that the competitions are innovative and ensure greater involvement by various stakeholders, different sectors of society and age groups.‘Our Emirati heritage’ contest is held in collaboration with the

Ministry of Higher Education and Scientific Research, as a research competition to select the best research papers about the traditions of the UAE people in their economic, social and cultural life. Students from schools, universities and graduate researchers can submit studies and analysis detailing the

rich traditional components through Sheikh Zayed Heritage Festival 2014.The ‘Best supporting tour operator for Sheikh Zayed Heritage Festival 2014’ targets tour operators offering heritage activities related to the festival.The Higher Organizing Committee of the festival looks forward to a long-term partnership with these tourist institutions in the UAE, as they play a pivotal role in the frontline of promoting t h e U A E ’s cultural history to tourists and painting an authentic image of the UAE’s past which was the

springboard for the current chapters of the nation’s success story.In this regard, Al Neyadi stressed that the festival offers a wealth of opportunities for tour operators, as it is a major umbrella for diverse events that have made it the biggest heritage event of its kind in the region. It is opening new doors for these organizations to enrich their tourism

offerings with firstclass interactivity, harnessing the latest technological innovations in which tourists can engage with on-the-ground activities. This will leave a lasting impact on the tourism industry and create a unique experience for visitors to the UAE. It will also highlight the UAE’s s u c c e s s g l o b a l l y,

building on a solid base of the past.It should be noted that each of the six competitions will select three winners, as the Higher Organizing Committee aims to create a culture of positive competition where everyone can be part of the ongoing success story of the Sheikh Zayed Heritage Festival.Sheikh Zayed Heritage Festival 2014 will run over 22 days and feature a wide variety of attractions of educational, historical and cultural simulations of the UAE’s past. The festival also features various elements reflecting the interests of the late Sheikh Zayed bin Sultan Al Nahyan, may God rest his soul, in various fields that played a crucial role in the foundation of the current prosperity of the UAE.

By Qadeer Ahmad Siddiqui Dubai UAE: n recognition of the increasing health problems of Diabetes, Dubai Health Authority set-up the Diabetes Combat and Control Committee (DCCC) earlier this summer. Working with t h e v a r i o u s departments of the DHA, the DCCC has created a program which will seriously tackle the growing prevalence of Diabetes in the UAE. Entitled the Dubai Against Diabetes, the initiative will launch the ‘Stay Strong’ campaign. DHA joined forces with h e a l t h c a r e communications agency Benchmark Middle East to power this innovative program.The support of pharmaceutical companies played a vital role in making this possible.The first action of the program is the launch of the Dubai Against Diabetes campaign to raise awareness of diabetes, which affects approximately 20% of the population in the UAE.The Dubai Against Diabetes campaign will highlight the difficulties that people with diabetes face in everyday life and provide them with the tools to improve their quality of life, even for those with advanced diabetes.To support the campaign, Dubai Against Diabetes is encouraging UAE residents to download and take part in the ‘Stay Strong” App Challenge. The mobile

principles issued by the International Organization of Securities Commissions "IOSCO" At this occasion, Dr. Abdulrahman A. Al Hamidy, Director General and Chairman of the Board of the Arab Monetary Fund stressed: “the vital importance of developing Capital Markets in the Arab region, specifically since the onset of the recent international financial crises, which were accompanied by a decrease in capital flows and crossborder banking loans, as well as within the context of the latest changes in international standards and more particularly the Basel III framework and its new liquidity management set of rules. The Arab region is facing tremendous increase in financing needs, particularly those countries going through political changes. Developing these markets will benefit the region not only by expanding alternative sources of financing, but also contributing to enhancing financial stability.”Mr. Jalil Tarif, Secretary General of the UASA, said that: “The importance of holding such conference stand out through the growing attention to the UASA and its member countries shown by local and international institutions, and conviction of its role in cooperation, coordination and exchange of experiences and knowledge among Arab Capital Markets. Organizing the first conference for Arab Capital Markets is the outcome of the efforts exerted by the UASA aimed at setting the broad lines for the trend and course of the UASA as one of the active Arab Institutions with regional and international dimensions.”

phone app is a fun and competitive experience which can be shared with family and friends, b u t r e q u i r e s persistence and motivation to keep going. Playing this addictive game and sharing your scores will ultimately support the local diabetes

community by spreading our message.The app, which already sits within the top ten downloads in the UAE’s health and fitness rankings, can be downloaded for Apple and Android devices, and then shared with family and friends through social networks such as Facebook and Twitter using the hashtag ? #? S tayStrongCircle? . In sharing the game and growing individual communities, the campaign grows the online diabetes community and inspires people to support the cause. Just one of the app’s goals is to reach the number one spot in the country’s health and fitness downloads.Dr. Fatheya Al Awadi, Chairperson of the Diabetes Combat and Control Committee at

By Qadeer Ahmad Siddiqui Dubai UAE: he Emirates Photography Society has announced that it will launch a ‘Best Traditional Image’ contest within the activities of Sheikh Zayed Heritage Festival 2014. The festival will be held from 20 November to 12 December at Al Wathba in Abu Dhabi.HE Abdullah Al Muhairi, the General Coordinator of Sheikh Zayed Heritage Festival 2014, said he was happy with the addition of this contest, explaining that it adds a qualitative aspect to the festival’s strategic goal of preserving national heritage in all its forms. He added that this will instill in the young generation an appreciation of the UAE’s authentic traditions, which make up our national identity and our cultural scene.In turn, Mr. Jassim Al Awadhi the Chairman of the Emirates Photography Society said: "We are very proud to participate in this festival, and this is a significant step towards even greater cooperation. It is in line with our goal of supporting Sheikh Zayed Heritage Festival, which offers numerous attractions to enrich our national pride a n d i d e n t i t y, w h i l e preserving our rich diversity of authentic national

the Dubai Health Authority said: “Diabetes is quickly becoming the greatest health challenge facing the world because our lifestyles have changed dramatically in recent years. The amount of daily exercise we do has decreased and yet our sugar intake and

consumption of foods with poor nutritional v a l u e h a s increased.“The Dubai Health Authority is very concerned - about the prevalence of diabetes in the UAE and over the years we have expanded and focussed our care towards detecting diabetes early on as well as managing the health of those with diabetes. This year, we are working with Benchmark Middle East and the pharmaceutical industry - to help us raise community awareness of the causes and threats associated with diabetes, and inform people on how to prevent or combat the disease by adopting, and maintaining, a healthy lifestyle.”The World Health Organisation (WHO) predicts that diabetes

will be the seventh leading cause of death by 2030. A regular nutritional diet, daily p h y s i c a l a c t i v i t y, maintaining a healthy body weight and BMI, and avoiding tobacco use can prevent, or delay the onset of diabetes. Mohamed Hammad, Founder and Managing Director at Benchmark Middle East, FZ-LLC, said: “Our mission at Benchmark is to change lives through inspirational healthcare communication and we are constantly seeking ways in which to engage with local communities in order to achieve behavioural change and promote the best lifestyle choices.“We are honoured to be working with the Dubai Health Authority and the pharmaceutical industry on such a worthwhile cause and are ready to inspire our nation to get moving and get healthy.“We are now calling on schools, universities, sports clubs, businesses and the general public to join the online Dubai Against Diabetes community by downloading the app and playing this fun, addictive challenge with friends, colleagues and family.“With the rapid diagnosis increase worldwide in the recent years, it is essential we take responsibility and spread awareness. L a s t y e a r, i t w a s reported that almost 750,000 people were living with diabetes in the UAE.”

traditions.” He explained that the contest embodies national values and will shed the cameras’ light on the fascinating facts and attractions at the heart of the festival. This will consolidate the UAE’s traditions, safeguard the pillars of national heritage and strengthen the social fabric. The photographs will promote our culture by illustrating the nation’s past greatness and enabling a renewed understanding of the future.He noted that the contest will attract participants from various segments of society and motivate both amateur enthusiasts and accomplished professionals from various age groups to embrace this visual art. Their festival photographs will capture an authentic picture of the emirates’ culture and embody the originality planted by our forefathers.Outlining the conditions for participation, he explained that the contest is open to all UAE citizens and residents. It will run from 20 November to 12 December, and the judging process will be guided by the ancient lifestyles of our ancestors. The results will be announced within two weeks of the festival’s end and that the prizes will be given for the top 3 winners.

ABU DHABI FUND FOR DEVELOPMENT TO FINANCE KEY INFRASTRUCTURE PROJECTS IN MADAGASCAR Fund Signs AED110 Million Loan Agreement with Republic of Madagascar to Support Construction of Key Roads, Bridges By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Fund for Development (ADFD) is set to extend AED110 million in soft loans to the Republic of Madagascar for the construction of a 117km twolane road and seven bridges that will connect key rural areas of the country. Confirming the F u n d ’ s support,a Memorandum of Understanding (MoU) was signed between His Excellency Mohammed Saif Al Suwaidi, Director General of ADFD, and Mrs. Andriambololona Vonintsalama, Secretary

DUBAI AGAINST DIABETES - MOVING A NATION - RALLIES LOCAL COMMUNITY SUPPORT DHA launches UAE’s largest diabetes awareness campaign to drastically reduce prevalence and change attitudes

EMIRATES PHOTOGRAPHY SOCIETY LAUNCHES ‘BEST TRADITIONAL IMAGE’ CONTEST WITHIN SHEIKH ZAYED HERITAGE FESTIVAL 2014 Strategic partnership promotes UAE culture and preserves national heritage Contest is in line with efforts to involve the community and add value to the festival

General of the Ministry of Finance and Budget in Republic of Madagascar. Madagascar is home to more than 21 million people, and the new projects are anticipated to drive the country’s tourism and agricultural sectors. Completion of the coastal road between Soanierana Ivongo and Mananara will ensure the uninterrupted flow of agricultural produce to the markets, while reducing the transportation cost of goods. The new asphalt road will also facilitate continued access to the towns throughout the year, regardless of the weather conditions. Notably, the two-lane highway will help reduce the isolation of rural areas. Mohammed Saif Al Suwaidi, Director General of Abu Dhabi Fund for Development, said: “The government of Madagascar is extremely focused on the redevelopment of its core infrastructure as part of its priority to stimulate economic growth and lift its people out of poverty. Apart from facilitating the movement of goods and trade, such projects support

the creation of jobs and s o c i a l m o b i l i t y. ” H e added:"The eradication of p o ve rty i n d e ve l o p i n g countries is part of the Fund’s core mandate. Financing roads and bridges reflects ADFD’s commitment to supporting infrastructure projects that contribute to the

development of economic sectors and the wellbeing of the people in developing nations. We believe this project will provide deep and lasting benefits to the people o f Madagascar.”Andriambolol ona Vonintsalama, Madagascar’s Secretary General of the Ministry of Finance and Budget, said: “We are grateful to the Abu D h a b i F u n d f o r Development for its unwavering commitment to the development of our nation and people.Our government remains focused on the delivery of infrastructure and services that will elevate the nation and provide seamless opportunities for growth to our people.This project is another great example of what can be achieved through collaboration and shared vision for global progress.”Abu Dhabi Fund for Development (ADFD) was established in 1971 as a leading national entity to provide development aid to emerging economies in the form of concessionary loans and administrative grants on behalf of the Abu Dhabi government.The Fund also manages the government grants provided by the UAE through direct supervision and follow-up of the implementation and operation of the projects. To date, the Fund has granted and managed more than AED61 billion towards financing 416 development projects in 71 countries around the world.

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SHEIKHA FATIMA EMPOWERS YOUNG FINALISTS TO COMPLETE ZAYED FUTURE ENERGY PRIZE PROJECT By Qadeer Ahmad Siddiqui Dubai UAE: he Zayed Future Energy Prize r e w a r d s organisations, individuals and students who share the vision of the late founding father, Sheikh Zayed bin Sultan Al Nahyan, for a more sustainable future. In line with that vision, Mother of the ‘Emirates’ Her Highness Sheikha Fatima bint Mubarak - Mother of the Nation, President of the General Women's Union, President of the Higher Family Development Foundation and Chairperson of the Supreme Council for Motherhood and Childhood - made a generous donation to each of the nonwinning finalists of the Global High Schools category in January 2014.The Global High Schools category was established under the Prize in 2012 to fund projects

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EMIRATES FOUNDATION CELEBRATES EXEMPLARY YOUTH AND PAYS TRIBUTE TO DONORS ANNOUNCING WINNERS OF EMIRATES AWARD FOR THE ARABIAN GULF YOUTH “Factory of Dreams” from UAE won the First Place, “Waterproof Hearing Aid” from KSA won the Second Place, and “Lunch Box” from Bahrain won the Third Place By Qadeer Ahmad Siddiqui Dubai UAE: xceptional, young Emiratis whose efforts contributed to the success of the Emirates Foundation’s 2014 programmes, were honoured during the Foundation’s annual Recognition Day Ceremony this week. The event, under the patronage of H.H. Sheikh Abdullah bin Zayed Al Nahyan, UAE Minister of Foreign Affairs and Chairman of Emirates Foundation, also recognised the Foundation's strategic partners and donors who provided the financial and technical support needed to help fulfill its vision and mission to inspire and enable young people. The grand ceremony, held at the Abu Dhabi National Exhibition Centre (ADNEC), was attended by H.E Sheikh Sultan bin Tahnoon Al Nahyan, Chairman of Abu Dhabi’s Transport Department and Chairman of Abu Dhabi Tourism & Culture Authority, and Managing Director of the Emirates Foundation, H.E Sheikha Lubna Al Qasimi, Minister of Development and International Cooperation, President of Zayed U n i v e r s i t y, a n d o t h e r Emirates Foundation board members included Mohamed Hamad Al Mehairi, Dr. Frauke Heard-Bey, and Muna Al Gurg, alongside the Foundation donors and partners and eminent philanthropic and social enterprise professionals. His Excellency Sheikh Sultan bin Ta h n o o n A l N a h y a n , Managing Director and Board Member of Emirates Foundation, delivered His Highness Sheikh Abdullah’s speech on his behalf and highlighted H.H Sheikh Abdullah’s appreciation of the creativity of Emirati youth

and their achievements and dedication towards building a better and brighter future for the UAE community. He also voiced his gratitude to the donor organisations, and their financial and technical support for Emirates Foundation programmes, noting their loyalty and commitment to the values of social responsibility, and their keenness to play a strategic role in enhancing sustainable development and building the nation’s knowledge based e c o n o m y. H . H S h e i k h Abdullah also highlighted in his speech that these achievements were accomplished as a result of the wise leadership support, the contributions of public and private sector partners, along with the constant efforts of Emirati youth and the Emirates Foundation's team who proved they possess the commitment, potential and capabilities to launch successful social i n i t i a t i v e s a n d programmes."We still have a long journey ahead of us with challenges to be overcome. However, we can still achieve many things through empowering and developing the youth," H.H said, emphasising that the way to achieve these ambitions and reach maximum potential was through the power of partnerships and collaboration between all sectors in the country.His Highness Sheikh Abdullah concluded his speech by inviting Emirati youth to keep participating in the Foundation's programmes, and to utilise the many opportunities that they provide in the fields of empowerment and development. He also urged national organisations to carry on contributing and engaging with Foundation initiatives.

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which would accelerate the deployment of renewable energy in schools; instilling an ethos of sustainability in young students around the world. As a finalist for the 2014 award, the Abaarso School of Science and Technology in Somaliland, East Africa; received the generous donation from Her Highness. Her Highness Sheikha Fatima Bint Mubarak said, “Under the leadership of our founding president, Sheikh Zayed bin Sultan Al Nahyan - may the peace and mercy of God always be with him –

we have laid the foundation for a sustainable future for the nation and the world. The Zayed Future Energy Prize recognizes those who share this vision, giving the yo u th , a s l e a d e rs o f tomorrow an equal measure of responsibility in crafting that future.“In order to overcome the global challenges of energy,

waste and water we face t o d a y, w e r e q u i r e innovative thinking and unified efforts at every level of society. T h e students of t h e Abaarso School of Science a n d Technolog y have demonstra ted the value of c l e a n energy to communities today. I commend their achievements and the altruism of ARC Initiative who have helped make their vision possible.”Her Highness continued.The donation was used to fund the material cost of Abaarso’s project to restore the school’s single wind turbine, install energyefficient solar water heaters and LED lights, as well as renovate the micro-grid electricity distribution system.The project will provide the school building with essential, safe, and

sustainable electricity and hot water.Dr. Sultan Ahmed Al Jaber, Director General of the Zayed Future Energy Prize, said: “The Zayed Future Energy Prize is proud to have enabled this inspiring partnership, where a deserving school has benefited from trained sustainability experts to address its pressing energy challenges. We are both honoured and grateful to Her Highness Sheikha Fatima Bint Mubarak for her generosity in making this project possible. This is an example of the community spirit the Prize fosters amongst past winners and partners – to enable collaboration and teamwork towards a greater public cause.”Kyle Weber, ARC Initiative CoFounder and Sustainability Project Manager for the Abaarso School, said: “The ARC Initiative has a growing portfolio of development projects in communities in Africa and Asia. Our commitment to sustainability and education is well-aligned with the objectives of the Zayed Future Energy Prize. The Prize has given our organisation a worthwhile opportunity to assist the Abaarso School in this landmark project. We are also looking at deepening our engagement, assisting future applicants, participants and winners of the Zayed Future Energy Prize with achieving their sustainability goals.”In addition to supporting the development of a Knowledge Centre at the Kirya Secondary School in Tanzania (2013 Global High Schools Africa winner), Masdar Institute’s student chapter and alumni organisation are also sharing technical expertise for converting farm waste to electricity at the LIWA International School in the Western region of Abu Dhabi.

CHANGING REQUIREMENTS FOR SAFER MID-EAST CITIES LEADS TO GROWING DEMAND FOR ‘SMARTER’ SECURITY SOLUTIONS Physical Security Information Management at the forefront of integrated security systems at Intersec 2015 By Qadeer Ahmad Siddiqui Dubai UAE: h a n g i n g requirements across the Middle East and Africa (MEA) to protect cities, assets, and people, has led to growing demand for ‘smarter ’ security solutions, with Physical Security Information Management (PSIM) at the forefront of integrated security systems at Intersec 2015 in Dubai.PSIM a software platform that integrates and controls several non-connected security systems through a comprehensive user interface has grown in popularity in the region due to the rise in ‘smart city’ concepts, says David Teppe, General Manager at Advancis Middle East, one of the world’s leading PSIM providers.Teppe said that PSIM sales for Advancis in the MEA region increased by 250 per cent in 2013, as both the public and private sector look for easy

requirements are steadily rising in the MEA region, as broad-based video surveillan ce and integrated security solutions become critical to protect large cities w i t h extensive transport infrastruct ure and major events,” said Teppe.”Joost van der Willik, Managing Director for N e d a p Middle East said: “With events such a s t h e Dubai Expo 2020, we know that demand for security and facilities manageme nt solutions will be on the rise.Our objective a t Intersec i s t o challeng e t h e status q u o , discussin g with clients, contracto r s , partners, and consultants how Nedap’s cutting edge technology can add value to

their security and facilities management processes. It is our ambition to offer ‘Technology that Matters’ to create a smarter, safer and more secure world.”Fu Liquan, President of Dahua Te c h n o l o g y, w a s v e r y positive about their expectations ahead of Intersec: “Intersec is one of the largest and most influential security trade shows in the Middle East as well as the whole of Asia,” said Liquan.“We see it as a great platform to reach and

HER EXCELLENCY SHEIKHA BODOUR BINT SULTAN AL QASIMI CALLS FOR ACTION ON WOMEN EMPOWERMENT ON DAY TWO OF WOMEN IN LEADERSHIP ECONOMIC FORUM 2014 •Her Royal Highness Sheikha Hissah Saad Abdulah Salem Al-Sabah and Her Excellency Datin Paduka Seri Rosmah Mansor headline discussions •Awards presented to organizations and individuals with commitment to gender parity By Qadeer Ahmad Siddiqui Dubai UAE: er Excellency Sheikha Bodour Bint Sultan Al Qasimi, Chairperson of the Sharjah Investment and Development Authority

(Shurooq) and CEO of Kalimat Group, delivered an inspirational speech on day two of the Women in

Leadership Economic Forum 2014 (WIL) in Dubai with a call to action for g r e a t e r w o m e n empowerment in the UAE and the wider Middle East. Her Excellency called on all women to reinvent themselves, lean on one another for inspiration and draw on their inner strengths to achieve their objectives in life. Held under the patronage of the UAE Ministry of Economy and organised by naseba, the 16th edition commenced on 19 November hosted by The Meydan Hotel and convened thought leaders from around the world to discuss issues surrounding gender parity.Her Royal Highness Sheikha Hissah Saad Abdulah Salem AlSabah, Council of Arab Businesswomen, Kuwait and Her Excellency Datin Paduka Seri Rosmah Mansor, wife of the Prime Minister of Malaysia, headlined day two of the forum with keynote speeches focusing on the need to achieve a great gender balance in the economy.In her address on ‘Building capacities: women meeting challenges a n d e x p l o r i n g opportunities’, Her Excellency Sheikha Bodour Bint Sultan Al Qasimi said: “I consider myself extremely fortunate to be a witness to such progress in women leadership across

all walks of life. It is clear that a lot has been achieved and considerable ground has been covered. It is however also evident that much remains to be achieved in creating the right conditions for women to thrive in business in many parts of the world. If we want to create real lasting change, we need to encourage women to take charge of their own empowerment. This is the only way for us to move ahead, and turn opportunities such as this event into tangible benefits.”In a thought provoking keynote address to open the forum, Her Royal Highness Sheikha Hissah Saad Abdulah

Salem Al-Sabah said: “In my life I have had to overcome many challenges but I was incredibly lucky to have been blessed with a supportive family, and visionary parents who served as my mentors and enablers. It is through education that I have been able to become the person I am today and it is through the power of education that I have seen Arab women succeed. Women in the Arab region have come a long way and are now well represented in government roles and the private sector. The gender gap has narrowed down from 33% in 1995 to 14.3% in Kuwait thanks to education. This success is what inspired me and continues to inspire me to this day in my work with the Council of Arab Businesswomen.”Speakin g on ‘Making Gains on Gender Goals: Gender Diversity and Inclusion’, Her Excellency Datin Paduka Seri Rosmah Mansor said: “Although much progress has been made, gender equality and empowerment continue to elude many women in all parts of the world, particularly at leadership levels. This means that focusing on gender diversity initiatives alone is insufficient to empower and accelerate women’s advancement. More attention must be given to

powerful cultural and socioeconomic factors that influence and shape the mindsets of both men and women and continue to hinder women’s progress”.As a panelist on ‘What Next Best D&I Practices Look Like – Tools for Cultural Transformation and Leadership’, Kristen Pressner, Vice President, Head of HR Europe, Middle East, Africa and Latin America, Diagnostics D i v i s i o n , s a i d : “Organizations need to actively develop f e m a l e employees as leaders among their peers for a proper balance between male and female talent. When we develop women with leadership capacities, we are instilling women with the power to create change. Platforms such as the WIL Forum will facilitate the exchange of global and regional experiences, enabling the adoption of best practices for the Middle East and beyond.” Commenting on their win, Assaf Al-Quraishi, Vice President, Human Resources at Unilever MENA, said: “We are delighted to be recognised as the ‘Most WomanFriendly Employer MNC’. Diversity plays a vital role in our ambitious growth agenda and the business case for a more gender balanced workforce for us is clear; with women making up around 80% of our consumer base and 50% of the talent pool that we draw worldwide, a more diverse team allows us to connect with the widest range of consumers, helping take our performance to the next level.” The event is organized under the patronage of United Nations Global Compact, Women in Global Business and the GCC Board Directors Institute.Event sponsors for the 16th edition include multinational business o r g a n i z a t i o n s P f i z e r, Roche, Coca-Cola, London Business School, FedEx, Turkish Airlines, AIG and APCO Worldwide.

By Qadeer Ahmad Siddiqui Dubai.”Omar Khairat was Dubai UAE: born and raised in Cairo and fter a sold out furthered his music performance in education in London, but his January this year, popularity has spread to FORD PLANTS FLAG IN MIDDLE EAST & AFRICA WITH LIVE legendary Egyptian across the globe.His composer, Omar Khairat, is international influence and ACTION EVENT; NEW MUSTANG UNVEILED ON WORLD’S set to bring his melodious appeal has earned him TALLEST BUILDING, BURJ KHALIFA magic back to Dubai •Bill Ford helps inaugurate Ford’s latest business unit, Middle East and with a special concert on 20 December Africa, an exciting, vibrant region that represents the final frontier for 2014, in the growth in the auto industry prestigious Sheikh inform the entire region •Ford pledged to launch 25 vehicles in region by 2016, including the allRashid Hall at the about our latest products new Mustang debuting next year Dubai World Trade and solutions. Being the first Center Presented by event of its kind in the year, •Industry sales in Middle East & Africa are expected to grow 40 percent du Live! in association the security industry sees to 5.5 million vehicles by 2020 with HTC, the concert Intersec as the indicator of will enthrall Dubai’s v i t a l t r e n d s a n d By Qadeer Ahmad Siddiqui “Today we planted the Ford century ago Henry Ford had multi-cultural d e v e l o p m e n t s i n t h e Dubai UAE: flag in the Middle East & a vision to open the audience as the industry.”The three-day ord Motor Company, Africa, an exciting, vibrant highways to all mankind,” musical icon performs event is the largest and most u n d e r s c o r i n g i t s region that represents the said Jim Benintende, in this MUST-attend international trade fair of growing ambitions in final frontier for growth in president, Ford Middle East event. Hala Badri, Messe Frankfurt’s global the Middle East and Africa, the auto industry,” Bill Ford and Africa. “Placing our Executive Vice network of security and today introduced the all- said. “We also sent a regional headquarters in President, Brand and safety exhibitions, which new Mustang on the Burj message to the world that Dubai lets us tap the Communications, du, include: Secutech India, Khalifa, the world’s tallest Mustang is going global innovation and imagination said: “Omar Khairat is S e c u t e c h i n Ta i w a n , building.Ford Executive after 50 years as America’s that’s flourishing here, standing ovation throughout undoubtedly one of the most Secutech Thailand, Intersec Chairman Bill Ford capped g r e a t e s t m o t o r i n g helping us to bring our his musical career with his integration of multiple iconic performers of our time, u n m a t c h e d systems such as access the live-action founder’s vision to this part transcending global and r e p e r t o i r e . H a v i n g w o n control, radio-frequency event by delivering of the world.”In addition the identification (RFID), video cultural barriers with his numerous awards for his the iconic pony new Mustang, Ford also wide-reaching appeal. We compositions in films,TV s u r v e i l l a n c e , a n d f i r e badge to the 2015 previously announced a alarms.Advancis, along with are pleased to be presenting shows, operettas, the 11th yellow Mustang on plan to introduce such new many of the world’s largest this legendary artist in Pan-Arab Games, the Cairo the 112th floor of vehicles as Ford Focus, concert in Dubai, in Opera Ballet, and as the c o m m e r c i a l s e c u r i t y the skyscraper. Ford Fusion and Lincoln providers, will showcase association with HTC.” conductor of a musician’s The event was MKC in the Middle East and Neeraj Seth, Head of c o l l e c t i v e t h a t c a l l their latest PSIM and viewed live around Africa. The company also integrated security solutions Marketing, HTC MEA, said: themselves ‘Omar Khairat’s the world on announced the accelerated “HTC is focused on creating Group’,Khairat’s versatile at Intersec 2015, the world’s YouTube as well rollout of many new leading security, safety, and the optimal music endeavors speak for a s b y technologies to the region, experience for our users. As themselves. Tickets to this fire protection exhibition, a p p r o x i m a t e l y 1 0 , 0 0 0 icon.”Viewers of the light- i n c l u d i n g E c o B o o s t taking place from 18-20 a universal language, music hearted action spectacle symphonic event are now on people gathered in the engines, SYNC in-car plays a vital role in this, and sale and priced from AED January 2015 at the Dubai Buenos Aires, Secutech Dubai Downtown area, witnessed a dramatic connectivity, inflatable rear International Convention we are therefore proud to be 250 to AED 1000. Vietnam and Seguriexpo overlooking the Dubai journey that started with a seat belts, MyKey and other a n d E x h i b i t i o n associated with du Live! to Buenos Aires. Fountain and Burj Khalifa. hero atop a cliff in Arizona driver assist technologies. Centre.“Security bring such an iconic talent to taking an urgent call. “A azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg19)