Azad news edition 70 by Azad News Middle East

14-21 December2014,Safar 1435

THE BIG 5 2014 DAY 1 By Qadeer Ahmad Siddiqui Dubai UAE: he Big 5 and colocated events PMV Live and Middle East Concrete offer a 360 degree platform to the building and construction industry, as the largest international building construction, concrete and heavy machinery gathering

place in the region. The three shows provide

seminars taking place, as well as key conferences and live demonstrations conducted on-site. Even more features, including 55+ CPD certified events, are offered to visitors of the show.A bird’s eyes view of the thousands who rushed to Dubai World Trade Centre for The Big

5.Professional development workshops with cutting edge topics are being presented free of charge each day at The Big 5 show.

unparalleled access to industry knowledge with 45 free to attend accredited

ADNIC CHIEF EXECUTIVE OFFICER STEPPING DOWN By Qadeer Ahmad Siddiqui Dubai: bu Dhabi National I n s u r a n c e Company (ADNIC), one of the region’s leading providers of insurance solutions for individuals and corporates, today announced that its Chief Executive Officer, Mr. Walid Sidani, will be stepping down from his role on December 1 2014, after leading the company’s modernization and expansion efforts over the past six years.H.E Khalifa Mohamed Al Kindi, ADNIC Chairman stated: “On behalf of the ADNIC Board of Directors, we would like to thank Mr. Sidani for the great effort and results achieved over the last 6 years to help the company reach many operational and

financial targets. The s t r a t e g i e s a n d infrastructure put in place will sure help ADNIC maintain its regional leadership role in the years ahead.”Mr. Walid Sidani commented: “It has been a privilege to serve at the helm of ADNIC over the last six years. We have been a b l e t o e x p a n d geographically, our product suite, distribution channels, and customer service delivery capabilities. I am delighted to leave ADNIC ensuring that the organization is today possessing the brightest talent in the MENA insurance industry and is fit f o r a g r e a t e r purpose.”Noting, ADNIC will be announcing the successor of Mr. Sidani shortly.

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'BILLY BISHOP GOES TO WAR' OPENS TONIGHT AT DUCTAC By Qadeer Ahmad Siddiqui Dubai UAE: opular UK actor James Gaddas, best known as Governor Grayling in Bad Girls and

flying ace Billy Bishop's life story. Accompanied by Bradley Minchin at the piano, this is a fast paced, and highly entertaining theatre piece, which will

Vinny in Coronation Street in the UK, as well as starring roles in the musicals Billy Elliot and Mamma Mia in London’s West End, is returning to DUCTAC next week with the award winning Canadian musical, 'Billy Bishop Goes To War' after a well received run earlier in the year. RAW Theatre Company will again be producing the show following their hugely successful version of 'Cyrano De Bergerac' at DUCTAC recently.The show features Gaddas playing 18 characters in a rousing, uplifting, and poignant depiction of World War One

appeal to all.Billy Bishop Goes to War will open as a red carpet invite only event on the 26th of November. Public Shows will run at The Kilachand Studio, DUCTAC from Thursday 27th to 29th November at 8pm, with an additional matinee show Saturday 29th at 3pm. Tickets are available at 150AED for evenings, and 120AED on the matinee.For more information and to keep up to date with the show’s news, visit Raw Theatre Productions on F a c e b o o k o r @RawTheatreDubai on Twitter.

OPENING OF AUTO ART EXHIBITION AT SOFITEL ABU DHABI CORNICHE By Qadeer Ahmad Siddiqui Dubai UAE: t Sofitel Abu Dhabi Corniche was opened AUTO ART EXHIBITION by artist Yuri Shevchenko dedicated to

invite capital’s residents and guests to visit Auto Art Exhibition in the lobby of our hotel during Formula 1,”said Nael El-Waary, General Manager of Sofitel Abu Dhabi Corniche. During last

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THE CHARTERED INSTITUTE OF PROCUREMENT & SUPPLY SUPPORT LOCAL WOMEN IN THE By Qadeer Ahmad Siddiqui Dubai UAE: he Chartered Institute Of Procurement &Supply (CIPS) event titled 'The Impact of Women in Procurement" was held on Wednesday 22nd October 2014 at Crowne Plaza, Yas

Island, Abu Dhabi and was attended by around 70 Procurement Professional from diverse industries, most participants being women and of UAE Nationality.Lalit K. Dhamija, UAE Branch Committee Vice President and Procurement Process Te a m L e a d e r, A D C O moderated the highly interactive panel discussions. The animated participation from the audience only reflected the fact that Women in Procurement are already assuming leadership roles, and have high ambitions for taking their profession to the highest international standards.The panel consisted of Samar Al Mansoori, TDIC; Sara Omar, Tejari; Saeed Al Ameri, ADAC; and Muna Bin Zouba, Abu Dhabi Motor Sports, who shared their procurement expertise and led discussions across a variety of topics including emotional intelligence, ethical considerations and handling aggression in the workplace.As a result of the discussions, CIPS MENA is now considering establishing a permanent

Sub Committee for UAE women in procurement. The possibility of initiating a mentoring pool for UAE women in procurement may also be on the horizon, wherein female procurement leaders will mentor, support and advise up-and-coming women in the procurement profession.Rebe cca Fox, General Manager, CIPS MENA (Middle East & North Africa) said,"This event has shown that there is a healthy appetite amongst women f o r t h e procurement profession to be conducted according to the highest international standards in organisations of all kinds and in all sectors.Women in this region are eager to nurture and develop this discipline, and we can play an instrumental part in advising and supporting them across various industries. Since we started providing service and training to organizations and professionals across the Middle East, we have seen strong levels of commitment from women to creating sustainable supply chains, and to the creation of further employment opportunities."CIPS have a regional membership of almost 2,000 members, almost half of which are female. The global not-forprofit organisation is the world's largest procurement and supply professional body s u p p o r t i n g corporates,public sector and SMEs in all sectors. CIPS are recognised around the world as the voice of the procurement and supply management profession with globally recognised qualifications.

WEBER SHANDWICK WINS THE MEPRA AGENCY OF THE YEAR Seventeen award winners announced at the MEPRA Awards; Memac Ogilvy wins campaign of the year and Mubadala in-house team of the year By Qadeer Ahmad Siddiqui Dubai UAE: he Middle East’s public relations industry came together last night to celebrate its achievements

that exemplified best practices across five categories – issue identification, research, strategic approach, planning, and execution. Entries were received from

over the last twelve months and honor the winners of the MEPRA Awards, the only awards competition for e x c e l l e n c e i n communications and public relations. A record-breaking 161 entries for the MEPRA Awards were whittled down to seventeen winners.The top accolade, that of MEPRA Agency of the Year, was won by Weber Shandwick MENA. Memac Ogilvy Dubai won the Best Campaign award for The Autocomplete Truth initiative. Mubadala won the In-House Team of the Year. In total ten agencies and organizations won for their creativity and execution, with Weber Shandwick, Memac Ogilvy and Hill+Knowlton Strategies winning multiple categories.The winners were selected by a distinguished jury of m a r k e t i n g a n d communications leaders f r o m a c r o s s d i ff e r e n t sectors and organizations. The jury selected entries

across the region, including from Algeria, Bahrain, Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Syria, Tunisia and the United Arab Emirates, for the seventeen categories.“The judges noted the quality of the entries this year, and they were impressed by how well the winners had managed to convey the underlying issue, the depth of research undertaken, the thought behind their strategic approach, the amount of planning which went into the winning campaigns, and the quality of execution,” said Carine D u v i g n a u d , M E P R A’ s General Manager. “This year ’s award winning campaigns, agencies and organizations prove that the region has moved beyond what is traditionally viewed as a function that only embodies media relations to a profession that adds real value to the bottom line in terms of reputation building, issues awareness and incremental business.”

UBER AND MCLAREN ON FULL THROTTLE Want the ride of a lifetime? Head to Downtown Dubai or DIFC and request a McLaren 650S test drive using the Uber app on Saturday 6 December

Formula 1 Etihad Airways Grand Prix Abu Dhabi. The project is conducted under the patronage of Dr. Hamed

Bin Mohamed Khalifa AlSuwaidi, Patron & President of N2N Gallery Abu Dhabi. This is the premier exhibition of Ukrainian artist Yuri Shevchenko in the Middle East. Shevchenko is well known for his contemporary pop-art and naturmort oil paintings on canvas.“Sofitel brand is built on three pillars: design, gastronomy & culture. We

100 years automobile became a symbol of civilization and the evolution of a human genius.

Automobile has evolved from a concept of transportation to a symbol of possession and even object of contemporary art. “I love fast and legendary auto cars and I see many speed cars on the roads of Abu Dhabi and Dubai. I am very impressed by the UAE and its people”- mentioned artist Yuri Shevchenko.

By Qadeer Ahmad Siddiqui Dubai UAE: ber users in the UAE are in for a ride of lifetime as the app that connects riders and drivers kicks up a gear and collaborates with McLaren for one day only! In a world’s first, Uber and McLaren are giving everyone a chance to request a test drive in the recently launched 650S via the Uber smartphone app in Dubai on Saturday December 6, 2014.From 2:00PM to 6:00PM, lucky Uber users aged 25 years old and above holding a UAE driving licence can order a McLaren 650S ondemand for a 15-minute test drive around Downtown Dubai or DIFC, accompanied by McLaren Product Specialist. The McLaren 650S supercar is available in the UAE from a starting price of AED1 048 500.Jean-Pierre Mondalek, Uber’s General Manager for UAE is excited about the partnership – after all, who wouldn’t be? “Our collaboration with McLaren Automotive is a unique

experience. You don’t get to drive a supercar ondemand every day!” says JP. “Here in the UAE, we’re proud to offer this as a world first to our Uber users, and we can’t think of a better location than Downtown Dubai or DIFC to take the 650S for a spin. What a way to spend the weekend. We’re thrilled at Uber to be partnering with McLaren to help them engage with supercar fans in Dubai.” To m P r y o r, M c L a r e n Automotive Marketing and

PR Manager Middle East & Africa commented: ‘’Uber are finding innovative and groundbreaking ways to enable people to move around and connect in cities throughout the world with their technology, it therefore makes us proud that Uber have selected McLaren as a partner having felt that we also embody the same dedication to delivering i n n o v a t i o n a n d groundbreaking technology to supercar owners around the world.‘’McLaren is a company that has been built on pioneering innovation and technology over the last 50 years and we are keen to embrace new technology in all areas of our business especially to help engage and interact with our fans and customers, and this use of Uber technology on December 6th 2014 is just one example of how this could be done’’Reaching 0100kph speed in 3 seconds and with a top speed of 333kph, Uber riders are sure to be in pole position with the McLaren 650S ride. Looking good in this

s u p e r c a r i s a n understatement with the 650S’s dramatic exterior styling inspired by the iconic McLaren P1™. The assertive front end, with its LED headlights and a g g r e s s i v e s p l i t t e r, optimises downforce, as do the door blades, which help to push the 650S into the road surface for maximum feedback and security. Large side intakes cool the potent V8 engine.

15-21 December2014, Safar 1435

UNIQUE SKYLINE STAGE TAKES SHAPE IN ABU DHABI FOR VOLVO OCEAN RACE STOPOVER 400 Square Metre Stage a UAE ‘First’ By Qadeer Ahmad Siddiqui Dubai UAE: he unique ‘Skyline Stage; is taking shape in the waters off Abu Dhabi’s Corniche Breakwater in readiness to host concerts at December’s Volvo Ocean

Race (VOR) Stopover. The remarkable engineering feat will create a 400 sqm stage built out over the water the

first time a stage of this specification has been constructed in the emirate.Weighing in at over a tonne, the 20m x 20m stage, complete with 12m x 6m video screen, has five metres of underwater construction. A team of 11 commercial divers are hard

Cape Town. Public viewing platforms in the Destination Village will enable visitors to welcome the boats and meet the crews, including Abu Dhabi Ocean Racing, the emirate’s own VOR contender. Once the racing yachts are docked, the

sailing action continues with regional regattas, junior sailing contests, races by traditional Arabian sailing

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PEPSI DEMONSTRATES ITS PASSION FOR CULTURE, ARTS AND FASHION AT THE LAUNCH OF SOLEDXB By Qadeer Ahmad Siddiqui Dubai UAE: uilding on its passion and engagement in pop culture, sports, arts and fashion Pepsi has partnered with SoleDXB 2014, the region's premier urban culture platform, which took place from November 14-15 at Dubai Design District.The centerpiece of the partnership focused around the launch of the Kola House hosted by Pepsi. Alex Ott, a celebrity master alchemist flew in from New York and created flavors such as Alley – OPP and Mystical Magical Kola for guests to enjoy. The Dubai Kola House is a first of its kind, experiential space where guests can discover and experience the true flavors and origins of the Kola nut. SoleDXB featured a limited-time, pop up experience for Kola House, which was designed by PepsiCo's in-house design team in partnership with Kravitz Design envisioned by Lenny Kravitz.In addition, in keeping with its heritage in art, Pepsi commissioned a 10 meter art installation created by Remi Rough, a popular London based artist who has been breaking boundaries with the aid of a spray can and a paintbrush.

Rough’s large-scale mural, with the stunning Dubai skyline as a backdrop, was created during the event in real-time for guests to enjoy. Other highlights included a two-day basketball tournament, organized by Dubai-based league Ball Above All Classic. The players stayed hydrated with Gatorade, who awarded AMW the A E D 1 0 , 0 0 0 t o p prize."Pepsi has always been at the forefront of popular culture and we're thrilled to partner with Sole DXB in an event that is redefining today's popular culture in Dubai. Sole DXB is both producing and catering to a new generation of creatives and tastemakers, and our partnership allows our mutual fans to experience our brands in an exciting, dynamic environment that is consistent with the way they live their life. In the now," said Carla Hassan, Chief Marketing Officer, PepsiCo Middle East & Africa. The two-day SoleDXB event is a celebration of street culture. Now in its third year, the lifestyle event features fashion, music and sport. To follow the conversation, use ?# ?Ya l l a N o w ? ?# ?S o l e d x b ? #? ? YallaSole? .

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GREEN JOBS PROGRAMME OFFICIALLY LAUNCHED Dubai’s experts on green economydiscuss focus areas and deliberate the foundation of sustainable development through the Green Jobs Programme. -Panel deliberates on methods of implementing green economic development, cultivating green practices across the business sector and sustaining the future of Dubai -Dubai Carbon Centre of Excellence (DCCE) steps up efforts to transfer knowledge masses on Green Jobs and talent acquisition programme By Qadeer Ahmad Siddiqui Dubai UAE: ubai’s thought leaders,heading the green economy revolution, met over the Emirate’s status and outlook at a high level panel discussion, at the Raffles Hotel on 18th December. The eventwas organized by Dubai Carbon,with a strong focus on the future and implementation of new green initiatives across a number of sectors across two expert panels focusing on initiatives that are currently undergoing and how to stimulate green skills and talents in the UAE workforce.“The transition to a Green Economy in Dubai has commenced. There are many initiatives planned for the coming years, which firmly positions Dubai amongst the leading cities to fuel the transition. The UAE Vision 2021, the UAE Green Economy for Sustainable Development Strategy, the announcement of Dubai to become a Smart City, the strong impulse of the ESCO market, the leading role of the Government in the deployment of renewable energies, Expo 2020, etc. will drive green growth in areas such as clean energy, retrofitting, green production processes, waste management and public transport. This will provide new business opportunities and create green jobs,” expressed Waleed Salman, Chairman, Dubai Carbon.The ‘greening’ and transformation of existing techno parks into breeding

grounds for future-proof innovation and sustainability is one way forward, explained by Eng. Muammar Al Katheeri. EVP Engineering Management from Dubai Silicon Oasis.Other speakers involved in demand side management, such as A L E C Smart4Powerexpanded on the difficulties in seeding energy efficiency in Dubai’s villa communities. They have identified a very real opportunity for residents to save on their monthly utility bills, a matter that the firm vehemently discussed along with the concept of the Methods for saving power were discussed as well, such as Negawatt. Negawatt power represents an amount of energy (measured in watts) saved.The energy saved is a direct result of energy conservation or increased energy efficiency, a factor that can be achieved with robust green initiatives. Eng Waddah Ghamem, Chief EHSQ Compliance Officer,

elaborated on how the Emirates National Oil Company (ENOC) is diversifying its energy mix and has high hopes on being able to switch a part of Dubai’s private transport to Compressed Natural Gas (CNG) in the near future. CNG is an alternative to conventional fuels producing less carbon emissions per kilometer driven. Following the first session, a high-level panel discussionshed light on Dubai Carbon’s Green Jobs Programme, which speaks about the specific e d u c a t i o n a l requirementstocreate a data repository of green jobs, and to connect the education sector and the industry to better understand the skill needs.However, to ensure the smooth transition to a green economy, it’s pivotal that the supply and demand of skilled workers need to complement each other. Skill gaps, skill shortages and certain occupations that do not find suitable takers are considered as a major

barrier for the transition. Hence, there is a need to identifying the skill requirements and new occupational demands at an early stage. “Dubai Green Economy Partnership is committed to working with Dubai Carbon to create an environment where potential employers and green job seekers have the necessary support for green employment facilitation. There is no doubt that we will achieve a green economy in the UAE, and all parties concerned are working together to realise this,” commented Fahad Al Gergawi, Secretary General of Dubai Green Economy Partnership.Dubai Carbon Centre of Excellence has taken the lead in this endeavor, with the support of Emirates Global Aluminium (EGA), Dubai G r e e n E c o n o m y Partnership (Dubai GEP), Allen & York, DSOA and Chalhoub, creating a collaborative Green Jobs Programme. The Programme aims at shedding light on the specific education required, and create a data repository of green jobs, with a focuson connecting the education sector and the industry to better understand skill needs. Amongst the panelists and delegates were many authors and contributors to the recently released ‘State of Green Economy Report 2015’, including Dubal Holding, ENOC, Pacific Controls and Dubai Silicon Oasis.

dhows, dragonboat and HIGH-FLYING HERITAGE SWOOPS INTO stand-up paddling festivals before the Volvo yachts vie ABU DHABI’S VOLVO OCEAN RACE for glory in the in-port race STOPOVER on 2nd January. The Volvo Noble Sport Traditions Await Destination Village Ocean Race restarts on 3rd January when the yachts Visitors leave for China.On dry land By Qadeer Ahmad Siddiqui there will be plenty for the entire family. As well as Blue Dubai UAE: s the falconemblazoned main sail of Azzam, the Volvo 65 yacht of Abu Dhabi Ocean Racing the emirate’s SONY’S NEW ACTIONCAM MINI PACKAGES SUPERIOR TECHNOLOGY INTO COMPACT Volvo Ocean Race (VOR) MODEL contestant, billows into view Official Sponsor for Red Bull Drift Race at the end of the race Leg 2 in the United Arab Emirates’ By Qadeer Ahmad Siddiqui with a premium ZEISS lens (UAE) capital next month, Dubai UAE: and Sony’s powerful BIONZ the real birds of prey now ony has unveiled its XTM processor for the UAE’s national bird will stopover will celebrate our smallest ever fabulously vivid, detailed be waiting to greet the maritime heritage but it’s ActionCam, the HDRimages at any time of the hardy fleet sailors.The Abu also a chance to show part AZ1VR that brings you day. The product’s upgraded Dhabi Falconer’s Club of our desert heritage. The sensational picture and Movie Creator software is at work on the project with Planet, the entertainment (ADFC) a body which fact that Azzam bears the sound quality in a tiny full HD designed with intuitive two rescue divers and a continues with Sting’s strives to preserve the symbol of the falcon v i d e o c a m e r a . T h e functions such as speed and commercial rescue team on guitarist, Dominic Miller ancient sport of falconry is d e m o n s t r a t e s t h e ActionCam is the official distance overlays to add hand.“The Skyline Stage performing a free guitar, sweeping into the VOR importance of this bird in sponsor for the Red Bull Drift extra depth to your videos. will be an incredible venue harp guitar and oud concert Destination Village on Abu our culture.”ADFC is also Race at Meydan, to take The HDR-AZ1VR can f o r o u r l i v e c o n c e r t s with award-winning British D h a b i ’ s C o r n i c h e responsible, together with place on 28 November, stream your videos live to happening throughout the musician Jason Carter and Breakwater ready to give the Emirates Falconry 2014. The new ActionCam the world via a live three-week Stopover,” said Jordanian composer and the sailors, their families, Society, for preserving Mini captures clear point-ofstreaming site such as Mohammed Al Zaabi, from f u s i o n a r t i s t K a m a l fans and visitors a taste of a sustainable falconry in Abu view footage during travels, USTREAM™. Users can Abu Dhabi Tourism & M u s a l l a m o n 1 6 t h sport where birds can Dhabi. It maintains key treks, bike rides, nature send a message through Culture Authority (TCA Abu December. Music lovers are change hands for millions of areas for falconry and trails or dune bashing. angle lens, the power of the and delete footage whilst the social network services HDR-AZ1VR belies its small camera is mounted on your Dhabi), which is behind the in for a rare treat on 27th organises educational and s i z e . A c t i o n C a m M i n i ’s head or handlebars. If you’re when starting the live emirate’s VOR campaign. December with a live awareness programmes to tough, IPX4 equivalent looking for a dramatic multi streaming to alert friends “We have hundreds of p e r f o r m a n c e o f t h e train people how to deal splash-proof design resists POV video, the remote is that the action is about to people working on building Grammy-nominated ‘Lulu with the falcons. The environmental and weather also able to control up to five commence, see the number the Village which will be the Project’, a collaboration emirate also boasts the cameras to provide you with of viewers and record the perfect destination for between Kamal Musallam award-winning Abu Dhabi the fullest effect. The remote s t r e a m i n g v i d e o t o a residents and visitors and Emirati folkloric group Falcon Hospital – one of the also logs GPS data that’s memory card.The new throughout the Festive ‘ S o k o o r A l largest and most-advanced transferred to the camera HDR-AZ1VR ActionCam p e r i o d . ” T h e S t o p o v e r Magabeel’.Children can facilities of its type – which while you’re on the move. Mini from Sony is available begins on 12th December spend the day in the Family visitors can tour to get upThe camera’s back- a c r o s s a l l J u m b o with the opening of the Park complete with a fully close and personal with illuminated Exmor RTM Electronics showrooms and purpose-built Destination supervised ‘stay and play’ d i r h a m s a n d w h e r e these treasured feathered CMOS sensor is teamed at select electronics retailers Village on Abu Dhabi’s facility to give adults competition prizes range companions.Hosted by Abu in the UAE. Corniche Breakwater. The freedom to enjoy everything from seven-figure cheques Dhabi Tourism & Culture Authority (TCA Abu Dhabi), Tipping the scales at just to luxury sedans. “We’ll 63g, the HDR-AZ1VR is just have falcons on display the VOR Stopover will be a every day,” said ADFC’s major celebration of the 2/3 the size of its ActionCam S u l t a n A l M a h m o o d . Emirate’s heritage, present siblings. It incorporates Visitors will be able to meet and future. The Destination many well-known Sony changes such as torrential local falconers and have Village, which opens on t e c h n o l o g i e s s u c h a s rain or muddy puddles. The their photographs taken December 12, will feature advanced SteadyShot and model includes a RMwith their majestic birds. three weeks of sailing delivers full HD pictures and LVR2V Live-View Remote, We’ll use the Stopover to a c t i o n , w a t e r s p o r t s , crisp stereo sound. With the and a screen for convenient entertainment and family ability to capture high bit- image viewing options. It explain the traditions of falconry and to show how fun, with 175,000 visitors rate recording at 50mbps in enables users to control and modern technology is being expected to attend.The XAVC S and a 170° wide adjust settings, playback applied to a sport that dates Stopover opens with the back hundreds of years.“As Arabian debut of BBC V-KOOL® LAUNCHES THE V-KOOL 55 FILM AND OFFERS AN EXTRAORDINARY GOLD with sailing, hunting in its W o r l d w i d e ’ s h i g h l y OFFER AT THE OMAN MOTOR SHOW acclaimed ‘Blue Planet in even’s curtain raise will be the Village has to offer. For many forms played an Concert Live’, which will be the Arabian debut of BBC o l d e r c h i l d r e n , t h e important part in our history By Qadeer Ahmad Siddiqui world’s first and only 10- technologies during a great worldwide with more than performed on a 10-metreW o r l d w i d e ’ s h i g h l y entertainment zone features and we help preserve and Dubai UAE: layer sputtered stack. The show such as the Oman 1,200 retail touch points wide screen placed on a promote the tradition of acclaimed ‘Blue Planet in a climbing wall and pump -KOOL® Oman, the 10-layer stack of precious Motor show. We are excited covering Asia, Pacific Rim purpose-built, floating falconry.” To develop and Concert Live’, which will be track. The Village will also leading provider of rare metals fortified with to offer the opportunity to Region, Middle East, North stage in the waters off Abu performed on the Skyline come alive with the sights, promote the sport, ADFC automotive window gold enables rejection of up know more about our range America, South America Dhabi’s Corniche o r g a n i s e s l o c a l a n d Stage accompanied by the sounds, tastes and smells of tinting films, launches the V- to 60% solar energy and o f p r o d u c t s t o o u r and Europe. accompanied by the 757 5 - p i e c e , N a t i o n a l some of the other countries international competitions, KOOL 55 film, in addition to over 97% of infra-red light, customers in Oman.” said Another testimonial of Vpiece, National Symphony conferences and events, Symphony Orchestra, Abu the teams will visit during the a chance to get up to 5 while maintaining the clarity Mr. Saravana Natesh, KOOL® success is when Orchestra, Abu Dhabi led Dhabi led by celebrity guest race. This cross-cultural c o l l a b o r a t i n g w i t h grams of Gold coins during o f a u t o - g l a s s w i t h o u t General Manager, V-KOOL the top international car by celebrity guest g o v e r n m e n t e n t i t i e s c o n d u c t o r G e o r g e adventure begins with a the motor show to all its creating a mirror reflective Oman manufacturers, such as conductor George Fenton.The on-water action dedicated French day on including the Abu Dhabi customers at the Oman effect. It allows 57% of • V- K O O L ® i n v i t e s i t s BMW, Mercedes, Audi, Fenton.The village closes Sports Council, Abu Dhabi begins when the hardy VOR 17th December, followed by Motor show 2014, on 2nd to visible light to pass through customers to join them at Volvo and Toyota among the on the evening of 3rd fleet of 65ft racing yachts Spain (18th December), Education Council and Abu 5th December 2014, held at while almost completely the Oman International rest incorporated V-KOOL® January when the aweD h a b i E n v i r o n m e n t arrive in Abu Dhabi on 14th, S o u t h A f r i c a ( 2 0 t h Z 301 stand in Muscat, e l i m i n a t i n g i n f r a - r e d exhibition Centre in Muscat. technology as their chosen inspiring race fleet of Volvo 15th and 16th December December), culminating Authority.“Falconry, like the Oman.V-KOOL 55 film is the radiation penetration. “It is a Stand Z 301 automotive interior cooling Ocean 65s departs for its sea, is in our blood,” said Al following a gruelling 6,000- with Sweden on 28th newest addition to the great opportunity for us to V-KOOL® can be found in solution. next endurance sailing leg M a h m o u d . “ Ye s t h e nautical mile journey from December. Solitaire series. It is the s h o w c a s e o u r l a t e s t close to 30 countries to Sanya, China. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg2 )

POWER-PACKED CONFERENCE PROGRAMME TO COVER KEY ASPECTS OF SAFETY, SECURITY AND FIRE PROTECTION AT INTERSEC 2015 Experts to discuss latest international trends and developments in keeping people, assets, and cities safe

15-21 December 2014,Safar1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70 Pg3

SHARJAH SHOW TO GIVE THRUST TO UAE’S HALAL MOVE By Qadeer Ahmad Siddiqui Dubai UAE: ith the UAE all set to introduce a label to certify halal products, the halal industry is eagerly waiting for the first major gathering of scholars, government bodies and industry experts since the move was announced.The 3rd OIC Halal Middle East Exhibition & Congress, which will be held at Expo Centre Sharjah from December 8 to 10, 2014, will be an invaluable platform for manufacturers, dealers, retailers and industry professionals to gain insights into the implementation of the move.It is also significant since different countries that produce and supply halal products follow different

standards for qualifying a product, thus making it difficult for consumers to identify a product whether food or a banking scheme or even cosmetics as truly halal.“However, with the UAE deciding to launch the national mark as part of the UAE Scheme for Halal Products, that obstacle will soon be a thing of past. The unified halal standards will also act as a catalyst to accelerate the growth of the halal industry,” said Mr. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.Held under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah, the 3rd OIC Halal Middle East Exhibition & Congress will consist of a trade fair and a congress, a series of specialized workshops and a complementary show, the 2nd Kitchen Equipment & Technology Exhibition Middle East.This year, the show is hosting more than 125 exhibitors from Algeria, Austria, Egypt, Germany, India, Iran, Italy, Kyrgyzstan, Lebanon, Malaysia, Netherlands, Pakistan, Spain, Thailand, Turkey, UAE and

US.To be held under the theme ‘Opening doors to the trillion dollar market’, the 3rd Halal Congress Middle East will be the meeting place for major halal producers and buyers, scholars, ministers, senior officials of halal bodies, and several associations & certification entities.In eight sessions, the Congress will discuss topics like ‘Transforming halal logos into real brands’, ‘Industry issues, concerns and their solutions’, ‘Growth and future development of halal food in non-OIC countries’, ‘Role of research scientific institutions in halal product analysis’, ‘Global halal industry trend’, & ‘Misconceptions about halal’.“Delegates can expect to hear from senior officials of Islamic Center for D e v e l o p m e n t o f Tr a d e , Federation of GCC Chambers, International Islamic Halal Authority, United World Halal DevelopmentSingapore, IFANCA, ESMA, Nippon Asia Halal Association and South Africa National H a l a l A u t h o r i t y, a m o n g others,” added Mr. Midfa.The Chefs Tech Arena, which will be held in association with International Centre for Culinary Arts as part of the 2nd Kitchen Equipment & Technology Exhibition Middle East, will feature a ‘Basics of meat preparation workshop’.The Halal Middle East exhibition will also host special pavilions from countries such as Malaysia, Indonesia, Korea, Japan, Libya and Iran. The exhibition will be open from 10am to 6pm daily from 8 to 10 December 2014 at Expo Centre Sharjah. Admission is to free for all trade and professional visitors only.

By Qadeer Ahmad Siddiqui Dubai UAE: he latest international t r e n d s a n d developments in keeping people, assets, and cities safe in the Middle East and Africa will share the spotlight when a powerpacked line-up of six conferences returns to Intersec 2015.Held in cooperation with the Dubai Police and the Dubai Civil Defence the value-added programme of conferences and workshops will cover Fire Safety, Information S e c u r i t y, C o m m e r c i a l Security, Technical textiles, Occupational Safety and Safety Design in Buildings.A high-powered panel of industry experts will share experiences and case studies of industrybest practice, from mitigating corporate cybersecurity threats in an increasingly digital world, to

protecting thousands of workers on some of the world’s largest off-shore oil rigs.“The Intersec conference programme has over the years been wellattended by regional security and safety experts and is widely regarded as a key source of valuable insight into the latest trends, developments, tactics and

n e w produ cts in t h e indust r y, ” said Ahme

d Pauwels, CEO of Epoc Messe Frankfurt, organiser of Intersec, which takes place from 18-20 January 2015 at the Dubai International Convention and Exhibition Centre.“The conferences also serve as key interactive forums for the exchange of ideas and best practice, thus contributing to the development of the safety and security industry in the region.”Kicking off proceedings on the first day is the Intersec Fire Safety Conference on the 18th January an interactive oneday summit focusing on fire detection, suppression and mitigation as well as highlighting human behaviour in fire situations. Safety standards and fire safety codes will also be discussed.Touching on the hot issue of cyber security will be the Intersec Information Security Conference, also on the 18th January. Critical infrastructure protection and the response to urgent cyber security challenges, from electronic fraud to sabotage, malware to data manipulation, and theft of intellectual property will be front-of-mind.Commercial security and the protection of key information in an increasingly more complex

security environm ent will be examined at the Intersec Commerc i a l Security Conferen ce on the 1 9 t h January. The conference will discuss effective ways to protect critical areas and processes, increase employee safety and ensure the safe and uninterrupted delivery of services while safeguarding profits.Also on the second day at Intersec is the Techtextil Middle East Symposium, covering the application of advanced and high-performance textiles in hazardous environs, paying specific attention to issues relevant to the Middle East, such as the difficulties faced by users operating in hot, arid climates.On the final day of Intersec (20 January) the Occupational Safety Conference will focus on d e v e l o p i n g a n d implementing an effective occupational safety management system that ensures safety of operations and enables an organisation to monitor and manage risks related to the w o r k i n g environment.Initiated in collaboration with Intersec, the Safety Design in Buildings Conference is a regular GCC-wide debating platform for best practice dialogues between safety professionals of the construction industry and authorities. The one-day

summit on the 20th January will address fire safety and evacuation strategies, material as well as safety system requirements for high occupancy buildings.Intersec 2015 will feature more than 1,300 exhibitors from over 50 countries and includes 13 country pavilions from G e r m a n y, U K , U S A , Canada, China, Hong Kong, India, Italy, Korea, Pakistan, Singapore, Taiwan, and the UAE.Now in its 17th edition, the threeday event is the world’s largest trade fair for security,

safety, and fire protection, focusing on the five core areas of Commercial Security; Information Security; Fire & Rescue; Safety & Health; and Homeland Security & Policing.Held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Intersec is the largest and most international trade fair of Messe Frankfurt’s global network of security and safety exhibitions, which include: Secutech India, S e c u t e c h i n Ta i w a n , Secutech Thailand, Intersec Buenos Aires, Secutech Vietnam and Seguriexpo Buenos Aires.

RECORD VISITOR TURNOUT LIKELY AS FOUR-DAY SHARJAH AUTOSHOW CONCLUDES Regional automotive industry foresees great growth opportunities By Qadeer Ahmad Siddiqui Dubai UAE: rom the rare and historic classic car collection of the Sharjah Ruler to latest premium, performance and bespoke cars and exciting opportunities to win fabulous prizes, the Automobile show in Sharjah became a rage for both residents and auto enthusiasts alike.The unprecedented 74% increase in the visitor turnout on day three (11,517 visitors as against the previous show’s 6,642) of the four-day show alone can vouch for the huge popularity of the show. Though the last day’s visitor footfall is yet to come in, organisers are sure that the total turnout is set to cross the past show’s 27,338 by a large margin.Held under the patronage of His Highness Sheikh Sultan Bin Mohammed Bin Sultan Al Qassimi, Crown Prince and Deputy Ruler of Sharjah, the 12th International Automobile

display at the show.“The 12th International Automobile Show had something for everybody. Be it latest launches of popular brands, exciting activities, competitions, 4x4 track, prizes, and a chance to see classic cars, the show was a treat for all. To top it, dealers were competing with each other to ensure that each one gets maximum footfalls,” said Mr. Saif Mohammed Al Midfa, CEO, Expo Centre

categories,” said Mr. Joe Rogan, Sales Director of Al Habtoor Motors.A crowd puller at the show was the Rolls-Royce Phantom Drophead Coupe, known as the Maharaja edition that is sold exclusively, as well as Rolls-Royce Drophead Pininfarina Hyperion. Besides, Rolls-Royce also showcased the new Ghost Series II at the show.Porsche GT 3 Cup Race car that is driven by Ahmad Al Harithi and C.

IDEX 2015 EXHIBITION SPACE 100% SOLD OUT AHEAD OF THE 43RD NATIONAL DAY By Qadeer Ahmad Siddiqui Dubai UAE: n the spirit of the 43rd N a t i o n a l D a y celebrations, The International Defence Exhibition and Conferences (IDEX) today proudly announced the 100% sale of exhibition space at IDEX 2015. The success of IDEX can also be attributed to its contribution to the national economy - especially given the role it plays in attracting global investors in exhibitions and conferences industry to the UAE. The defence sector is one of the key pillars of Abu Dhabi’s Economic Vision 2030 and IDEX is the ideal platform that provides an opportunity to showcase the growing capabilities of the defence and security industry. Saleh Al Marzooqi, IDEX Chief Executive Officer said “We are overwhelmed by the response IDEX 2015 has already received from our partners and exhibitors. A platform like IDEX is a unique opportunity for the industry leaders to showcase and highlight the innovations and technologies that put Abu Dhabi on the forefront of the defence industry.” Over two decades since its inception, IDEX has expanded enormously and introduced both NAVDEX (the region’s largest maritime defence exhibition) and UMEX (Unmanned Systems Exhibition), to take place alongside the core IDEX exhibition. This collective offering is genuinely unique and creates a compelling biennial event drawing the world’s entire defence industry to the UAE capital.In the first hour of

opening the online registration website, IDEX 2015 received over 700 requests from industry professionals across the world interested, which is a sign of the strong position

IDEX is enjoying among the major international exhibitions.The total naval defence spending in the Gulf and western Indian Ocean is likely to reach US$76.4 billion (Dh280.6bn) between 2010 and 2019. Driving growth in the naval defence sector, N AV D E X p r o v i d e s a dedicated platform focus on maritime security bring together the latest innovations and technology to the forefront. UMEX on the other hand provides a professional platform for manufacturers to meet operators and establish lucrative business relationships while promoting the ecological, environmental, civil and humanitarian benefits of unmanned systems.IDEX, in January 2014 announced that it was experiencing the highest level of demand from industry for exhibition space in the event’s two decade history. Over 90 per cent of available exhibition space was reserved by exhibitors a year in advance for the 2015 edition which will take place on February 22nd – 26th.

SAUDI MARITIME CONGRESS APPLAUDS $30 BILLION SAUDI INVESTMENT - SUMMIT DISCUSSED INCREASED PORT FACILITIES Event highlights Kingdom’s rapid seaport infrastructure development and overall $100 billion 2020 investment in transport and logistics

By Qadeer Ahmad Siddiqui Port Services Company Dubai UAE: (IPS), a joint venture a u d i A r a b i a i s between Hutchison Port e x p e r i e n c i n g Holdings and the Maritime exponential growth in Company for Navigation its ports and shipping which has the Dammam sectors, particularly in c o n t a i n e r t e r m i n a l we are looking forward to r e l a t i o n t o t h e d e l i v e r t h e b e s t t o number of mega automotive enthusiasts”, infrastructural land he added.Apart from the and sea projects mega prize of a Jeep p l a n n e d a n d Wrangler Sport, visitors currently in progress, had several opportunities to totaling more than win prizes ranging from an US$ 30 billion within iPhone 6 to a chance to the government’s become a professional current five-year racecar driver.Chinese p l a n . E x p e r t s carmaker BAIC, which is presented a series of UPCAST AVBOOKS IPAD APPS COVER ALL trying to expand its footprint papers to more than BUSINESS AIRCRAFT CATEGORIES, in the region's automotive 200 delegates at the AVAILABLE AS BUNDLE sector, offered visitors a First Saudi Maritime chance to win the newly Congress that highlighted concession at King Abdul By Qadeer Ahmad Siddiqui so you can access all the data launched iPhone 6.EMMA t h e K i n g d o m ’ s r a p i d Aziz Port, commented; Dubai UAE: at all times. You can quickly Sharjah.While Sharjah Schmidt made the Al s e a p o r t i n f r a s t r u c t u r e "Shipping lines want to p c a s t , t h e d i g i t a l compare different aircraft and Classic Car Museum & Nabooda Automobiles stall development and overall come to port for the same publishing company, choose the ones that suit your Club brought to the show a must visit for racing investment in transport and length of time, but with more has announced the mission. And what's important, vintage beauties on wheels enthusiasts.“The l o g i s t i c s . A c c o r d i n g t o cargo; they want to come launch of its PropBook app, it's good-looking and appeals from the early 1900s to the International Automobile Bloomberg, new mega for the same length of time, completing the lineup of four 1970s, the charge of the Show is an important event Saudi port projects include but with larger vessels, so it interactive iPad catalogues new brigade was led by the for us in many ways, not Jeddah Islamic Port (JIP) is our job to look after those dealing with all categories of likes of BMW X6, the least because we are w h i c h i s c u r r e n t l y vessels," he said.Speaking business aircraft: jets, exclusive launch of the passionate in our undergoing an expansion on Day 1 of the two-day helicopters, turboprops, and platinum limited edition of commitment to Sharjah and project, which will conference, Hassan piston airplanes.The apps the all-new Nissan Patrol, our customers here,” said e v e n t u a l l y i n c r e a s e Abouraya, consultant allow users to browse through Audi A7, Black Brabus 700 Mr. K. Rajaram, CEO, Al capacity by 45%. The Red e n g i n e e r , b u s i n e s s beautiful aircraft photographs, G63 6×6, regional launch of Nabooda Automobiles.Mr. Sea Gateway Terminal development, international look up verified data, compare Mercedes-AMG GT S & Wassim Derbi – Marketing (RSGT) was launched at m a r k e t i n g & r i s k specs, cross-sections, and Mercedes-Benz SLS AMG JIP with the facility receiving management executive at operating costs. A key GT, and Lotus Exige, its first vessel, with the Zamil Offshore Services distinction of the apps is a among others.“This year Arabia hosted the sound RSGT project having a 1.8 d i s c u s s e d t h e u r g e n t unique interactive range map to this industry, which is we had an incredible and racing competitions m i l l i o n t w e n t y - f o o t requirement for a large feature to quickly see the focussed on getting things Show was organised at presence with three w h i l e N i s s a n ’ s G T equivalent unit (TEU) repair facility of the Red Sea ranges of up to 6 fully-loaded done in style. After all, Expo Centre Sharjah from separate stands, each Academy’s virtual-to-reality capacity. The US$ 510 Coast."On the Red Sea, or empty aircraft from over 300 business aviation is not just a N o v e m b e r 2 6 t o 2 9 , showcasing a separate contest on PlayStation million project has been there are more than 25,000 cities worldwide.The apps are tool, for many it's a lifestyle 2014.For the first time, product launch the muchallowed players to compete developed on 400,000 m e r c h a n t v e s s e l s frequently updated with new too. Why shouldn't browsing or g e n e r a t i n g m u c h awaited 2015 Pajero, JAC for the once-in-a-lifetime square metres of reclaimed n a v i g a t i n g N o r t h a n d features, information, and presenting aircraft be a excitement and admiration S3 SUV, and Chery Arrizo opportunity to become a land and has a 740 metre South. Only two old repair additional aircraft. The total pleasant experience?"The among visitors, six classic 7. Overall, we are excited r e a l - l i f e r a c e c a r main berth, plus a 390 yards with limited docking database currently lists over Upcast AvBooks apps are now cars from the collection of with the response and driver.Visitors also took part metre feeder berth. Other capabilities are available in 160 models, in and out of available as a bundle with a His Highness Dr. Sheikh feedback from motoring in a simulation race game major projects according to Jeddah and Suez, there is p r o d u c t i o n a n d i n significant saving.The bundle Sultan Bin Mohammed Al aficionados and foresee by Lotus, and those with a r a b n e w s e r v i c e . c o m room for at least one world development. According to and more information is Qassimi, Supreme Council great growth opportunities best lap times will get a include, the seaport in class ship repair yard to be available on the App Store at M a n a g e r , G a r g a s h customer testimonials, they Member and Ruler of in both fleet as well as chance to get behind the phase one of the US$ 26 b u i l t . " H e l d u n d e r t h e Enterprises, quoted that have proven to be an easy-to- https://appsto.re/us/YFwG3.i Sharjah, adorned the oneindividual ownership wheels of an actual Lotus at billion, King Abdullah patronage of H.E. Jabara Gargash Enterprises has use source of accurate data, a of-its kind vintage vehicles Dubai Autodrome. Economic City (KAEC), bin Eid Al Suraiseri, the b e e n great presentation tool to which opened earlier this Saudi Arabian Minister of part of show different aircraft to year in January and is Transport and Chairman of t h i s customers, and an elegant designed to become one of Saudi Ports Authority, the internati mobile alternative to paper the top ten ports in the two day conference-led o n a l brochures and online world. MARAFIQ’s Yanbu event, which concluded event for tools."There are many Industrial City - Marine yesterday at the Sheraton several advantages to using our Facilities (US$ 210 million) Dammam Hotel & Towers, years AvBooks series over other and Saudi Aramco with their has attracted up to 300 now. “It digital products and especially Dareen Port Expansion delegates, including some i s a n paper presentations,"says Project (US$ 35 million) of the Kingdom’s foremost ecstatic p u b l i s h e r I v a n w h i c h i s d u e t o b e stakeholders, decision experien Veretennikov."They are right completed this year. Jay makers, investors, trade ce and there on your iPad and don't New, CEO of International specialists and economists. need an internet connection azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg3)

AL AIN DAIRY SCOOPS SIAL AWARD FOR CAMELAIT ICE CREAM UAE based Al Ain Dairy recognised for healthy alternative ice cream at SIAL Innovation Awards – win underscores company’s credentials as regions’ leading producer of novel quality-led products

15-21 December 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70 Pg4

NOOR BANK WINS CITI’S STP AWARD FOR SECOND CONSECUTIVE YEAR By Qadeer Ahmad Siddiqui Dubai UAE: oor Bank has been awarded the Citi ‘Straight Through Processing (STP) Excellence Award’ for 2013 for outstanding service related to customers’ international electronic p a y m e n t transfers.Receiving the distinction for the second consecutive year, the award recognises Noor for effectively meeting Citi’s r i g o r o u s correspondent banking and processing accuracy. Noor Bank achieved an average STP rate of 98.8% in 2013.The award is in line with Noor’s new philosophy, ‘‘Noor Gets It Done’’ which was announced earlier this year. The approach of ensuring that Noor’s objectives are realised has always been instilled at Noor Bank; with the latest accolade displaying that the team fully abides by that ethos by providing it’s clients with great customer service. Noor Bank’s A B Kamath, Head of Operations, and Fawad Khan, Regional Manager - Financial Institution, received the award from Mohamed A Al Hammadi, Vice President, Global Transaction Services a t C i t i . D o u g Yo u n g , Director, Correspondent Banking Group, Citi was also present at the award ceremony.A B Kamath, Head of Operations at Noor Bank, said: "We are honoured to receive this award from Citi. Industry

recognitions such as this incentivise us to step-up our operations and processes through adopting best-inclass international practices. The award underscores our efforts to ensure accuracy of electronic payments that help minimise fees and expedite transfers to payment destinations.The Citi award also validates the high standards of operational efficiency that

Noor Bank delivers while demonstrating the professionalism of our employees in serving our c l i e n t s e ff i c i e n t l y a n d e f f e c t i v e l y. N o o r h a s constantly demonstrated its ability to respond to the changing market dynamics and social needs. We strongly believe in our philosophy of getting things done.The Citi Straight through Processing Excellence Award is the latest in a series of awards won by Noor. The others include the ‘Islamic Finance Bank of the Year’ Award at Trade & Export Middle East Excellence Awards, winning the Citi Award for ‘International Electronic Payment Transfers 2012’ and Noor Bank’s Head of Compliance being recognised at Thomson Reuters Governance, Risk and Compliance Awards 2013.

THE AUDI PROLOGUE SHOW CAR – LAUNCHING INTO A NEW DESIGN ERA •Audi shows the benchmark of future design language in Los Angeles •Head of Development Prof. Dr. Ulrich Hackenberg: “Perfect showcase of Audi DNA” •Head of Design Marc Lichte: “A foretaste of the future of Audi” By Qadeer Ahmad Siddiqui Dubai UAE: udi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large

coupe.“When he moved to Audi, Marc Lichte launched a design offensive,” says Prof. Dr. Ulrich Hackenberg, Board Member for Development, who brought him to Ingolstadt in 2014. “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.The Audi prologue is its first proponent it is a ‘signature car’ for Audi.”Marc Lichte himself describes the character of the show car in this way: “Audi stands for sportiness, lightweight design and the quattro permanent all-wheel drive. In the Audi prologue, we are expressing this knowhow in a new form – we have put the sportiest car in the luxury segment on wheels. Our team took new approaches in both exterior and interior design.”Audi

design is now expressing progressive technology even more powerfully. The two-door coupe has a flowing, elegant shape in a sporty and taut design. Its forms and lines are unmistakable and introduce many new ideas. In the clear and unobstructed interior, the architecture melds with the display and operating concept to create a new type of unit. The entire front of the instrument panel is a large touch display, and a portion of the user interface operates with a new type of OLED display made of organic LEDs.The show car’s technology combines p o w e r, c o m f o r t a n d efficiency. The 4.0 TFSI produces up to 445 kW (605 hp) of power and 750 Nm (553.2 lb-ft) of torque; it accelerates the Audi prologue from 0 to 100 km/h (62.1 mph) in 3.7 seconds. Its dynamic all-wheel steering, in which the rear wheels can turn up to five degrees, makes the large couple extremely responsive and stable while driving.

INTERSEC 2015 TO HOST DEDICATED DUBAI SME PAVILION, PRESENTING TEN LOCAL START-UPS TO GLOBAL AUDIENCE Dubai SME and Epoc Messe Frankfurt extend successful partnership at world-leading security and safety event By Qadeer Ahmad Siddiqui Dubai UAE: ubai SME, the agency of the Department of E c o n o m i c Development (DED) in Dubai mandated to develop the small and medium enterprise (SME) sector, and Epoc Messe Frankfurt have renewed a Memorandum of Understanding (MOU) that will give UAE start-ups an opportunity to shine on a global stage at the world’s

Thanks to His Highness Sheikh Mohamed bin Rashid al Maktoum, Dubai SME was created to do exactly what is the most stimulating in a local economy; encourage Emirati entrepreneurs to set up a business in any field possible.“By hosting the Dubai SME Pavilion at Intersec, we intend to boost the business potential of existing local start-ups, most international safety and security exhibition.The MOU will see a dedicated Dubai SME Pavilion share centre stage with more than 1,300 international exhibitors at Intersec 2015, where 10 UAE-owned and operated SMEs will showcase their securityrelated products and services to over 26,000 visitors.The agreement was signed today by Abdul Basit Al Janahi, CEO of Dubai SME, and Ahmed Pauwels, CEO of Epoc Messe Frankfurt, the organiser of Intersec 2015.Dubai SME will hand-pick a selection of the most promising local SMEs to take part in the three-day event, which takes place from 18-20 January 2015 at the Dubai International Convention and Exhibition Centre.The partnership renewal follows the successful debut of the Dubai SME Pavilion at Intersec 2014, which p r e s e n t e d U A E entrepreneurs specialising in safety and security with a crucial platform to expand their businesses and n e t w o r k i n g c a p a c i t y. A l Janahi commented: “Dubai SME is pleased to offer a strategic showcase for local start-up firms to display their capabilities in partnership with Epoc Messe Frankfurt. A major emphasis in our SME development programmes is to enable start-up companies advance through acquiring international best practices and achieve global competitiveness. Intersec 2015 will be a major such opportunity for our SMEs in t h e s e c u r i t y business.”Added Pauwels: “SME’s are the back bone of every economy and that’s why it’s so important to have SME pavilions at our shows. An SME today can be a global player tomorrow.

By Qadeer Ahmad Siddiqui Dubai UAE: amelait premium Camel Ice Cream was the big winner at the SIAL Innovation Awards. Organised by SIAL Middle East in conjunction with Etihad Airways, the award was presented to the Al Ain Dairy company at a special ceremony at the Aloft hotel in Abu Dhabi. The healthy alternative to regular ice cream was recognised as a ground breaking product reflecting global trends and it was certainly a case of second-helpings for Al Ain Dairy having won the award once before at the augural ceremony back in 2011 for their cardamom flavoured vitamin A and D enriched milk.Kingston Fernandes, Head of Sales for Al Ain Dairy Company said: “We are thrilled to receive the SIAL Innovation Award, it gives us great confidence and belief that this delicious, healthy and unique product will be a global success. SIAL Middle East has once again provided us with a fantastic platform to bring our products to an international audience.” Out of the original 142 food and beverage products entered, 42 were shortlisted, out of which ten finalists were selected and five of those products were produced in the UAE. Acquacedri Natural Mineral Water,

Helmig’s Curcumin Effervescent, Constant Energy shot and two products from eventual w i n n e r A l A i n Dairy.Speaking on behalf of a panel of judges which

consisted of independent international food professionals, Xavier Terlet, CEO of the global food industry consultants, XTC World Innovation said: “The judges were extremely impressed by the quality of all of the 142 entries we received this year at SIAL Middle East. Social media is accelerating global consumer trends, so it’s encouraging to see a wealth of new and innovative products coming to market in response to that growing d e m a n d , ” s a i d Terlet.“Throughout the show health and convenience have been the prevalent trends this year, with many new products focusing on natural ingredients while still meeting the approval of evermore discerning

consumers. Al Ain Dairy’s low fat Camelait Camel Ice Cream, is an outstanding product, it touches all trending criteria and thoroughly deserves this accolade.”The awards are based on stringent criteria and cover an array o f f o o d categories including health, taste, e t h i c s , convenience a n d appearance, as well as the level of innovation involved in developing the product, including the manufacturing process and ingredients. This year, the SIAL Middle East exhibition featured winning products from other regional competitions held in China, B r a z i l , Canada, Paris and t h e Philippines. Mohammed Jalal Al Rayssi, Director of Communica tion and Community Service Division at Abu Dhabi Food Control Authority (ADFCA) and Chairman of the SIAL Middle East organising

committee said: “The SIAL Innovation Award provides ongoing encouragement to all food companies in the UAE. Not only to react to market trends or to anticipate them, but to try and create demand by producing innovative products that can appeal to what is fast-becoming a transient global audience.”Exhibitors and visitors to SIAL, the region’s fastest growing professional trade event for the food, drink and hospitality ind ustry, will have the opportunity to view a range of winning products from other global SIAL events at the Innovation Observatory, one of the many highlights of the three-day exhibition and conference.Held under the strategic partnership with Abu Dhabi Food Control Authority, SIAL Middle East

is part of the world’s largest network of professional food events, which include SIAL Paris, SIAL China, SIAL Canada, and SIAL Brazil.

EFFIE AWARDS 2014 HONOURS REGION’S MOST EFFECTIVE MARKETING CAMPAIGNS Approximately 1,500 guests attend glittering soirée to celebrate top industry achievements By Qadeer Ahmad Siddiqui Dubai UAE: his year ’s Effie MENA Awards, which took place on Wednesday night at The Meydan Hotel in Dubai, lived up to its billing as the largest event in the p r o g r a m ’ s h i s t o r y. Approximately 1,500 invited guests attended the glittering soirée, regarded as one of the most important on the region’s marketing calendar, to celebrate the campaigns, advertisers and agencies that have had the most measurable impact over the past 12 months.The Effie MENA Awards 2014,the sixth edition of the annual programme,was expanded to incorporate 23 classes of achievement; with categories including: ‘Best Youth Marketing Campaign,’ ‘Best Use of Social Media’ and ‘Most Effective Agency Network of the Year.’ Corresponding with the rise in the number of categories was an increase in the number of entrants, with submissions 75 per cent higher than last year. The organisers said that the increase in c a t e g o r i e s a n d nominations reflects the dynamism of the regional marketing industry and the innovation currently being seen in the sector. “This year’s Effie Awards was the biggest to date, featuring the largest number of nominations and the greatest number of categories for inclusion,” said Alexandre Hawari, CoCEO of Mediaquest, the media organisation behind the event. “The diversity of marketing forms and approaches that we are

attract more into the market, and help them realise their dreams. It’s collaborations like this with Dubai SME and an amazingly supporting government that can push a country’s development and innovations to remain competitive in a global market place.“The Dubai SME Pavilion at Intersec 2014 was a huge success and we are more than happy to repeat this in 2015 and for many years to come. We are also looking at the possibility of extending this agreement across our entire portfolio of nine exhibitions to boost the business potential of the small and medium enterprise sector across a diverse range of industries.”Jehad Al Rahma, CEO of New Line Systems, an Integrated Building Management Solutions provider, and one of the pavilion’s exhibitors, said: “The biggest benefit for us at the Dubai SME Pavilion was that we were able to learn the latest developments and industry best-practice from global players. This knowledge-sharing is crucial for us to propel our business forward and we were very happy with the outcome from that perspectiReflecting its international appeal, the dedicated showpiece will feature 13 country pavilions from Canada, China, France, Germany, Hong Kong, India, Italy, Korea, Pakistan, Singapore, Taiwan, UK and USA.ve.”

now witnessing across the region necessitated the introduction of new classes of achievement in order to fully acknowledge the impact on audiences that have been achieved with unique techniques,” he added.Launched in New York in 1968, the Effies were created to honour marketing ideas that achieved the best results. The scheme rapidly gained kudos by including only those campaigns whose impacts were verifiable and measurable. The programme soon established a reputation as being among the most prestigious of all professional marketing awards, becoming a highly regarded industry accolade through its recognition of

rewarding ideas that work. The Effies reached this corner of the world in 2009 when the programme joined with the GMR Effectiveness in Marketing Awards (GEMAS)the former touchstone measure of regional marketing brilliance to become the Effie MENA Awards.The newly-formed scheme became part of the E f f i e p a n o p l y, w h i c h includes the Global Effie, Euro Effie, Effie Asia Pacific, North American Effies and the Effie Effectiveness Index. As with all awards schemes, last night was ultimately

about the winners. The evening saw FP7 clean up with an impressive haul of seven Gold Awards. The Dubai-based agency came in at first place in six categories, including: ‘Best

Use of CSR,’ ‘Best Youth Marketing Campaign,’ ‘Banking, Finance & Insurance,’ ‘FMCG’, ‘Single Media Activation’ and ‘Brand Experience.’The organisation’s array of impactful campaigns that had measurably resonated with audiences in the region resulted in it scooping up the coveted ‘Most Effective Agency Network of the Year’ title. Cairo-based Media Direction OMD was awarded the ‘Best Use of Social Media’ award for their Barakat and Super Teta campaign, which they conducted on behalf of Vodafone Egypt. JWT DXB and Carat DXB’s ‘I’m Coming Home’ campaign for Microsoft Mobile Devices saw the agency come up trumps in the ‘Telecommunication s, Mobiles & Internet’ category, while JWT Cairo and Starcom MediaVest Group also from Cairo impressed the judges to win the ‘New Product’ category with their ‘Cinnamint’ campaign for Mondelez Egypt Foods.“We would like to congratulate all of the winners as well as the runners up from the Effie MENA Awards 2014 the competition with so many entrants this year truly was tough,”said Hawari.“It was a night to remember for everyone who attended and one that further cemented the Effies as the benchmark standard for measurable regional marketing success.I would like to thank everyone who participated and made it such an enjoyable and rewarding event.”

INTERSEC 2015 TO FEATURE 300 DEBUT EXHIBITORS, TOP TEN GLOBAL SECURITY COMPANIES ON BOARD IN DUBAI

By Qadeer Ahmad Siddiqui Dubai UAE: he Middle East and Africa’s fastgrowing security market has been underlined by the anticipated double digit growth of the upcoming edition of Intersec, the most international trade fair for security, safety, and fire protection.The global demand for security equipment is estimated to grow seven per cent annually, reaching US$117 billion by 2016,* with the underdeveloped Asian, Eastern European, and Middle East & African markets leading the charge.The 17th edition of Intersec is setting the pace for market, as organiser Epoc Messe Frankfurt said today it expects the event to register 15 per cent growth in exhibition space year-on-year.Taking place from 18-20 January 2015 at the Dubai International Exhibition and Convention Centre, Intersec will feature more than 1,300 exhibitors from over 50 countries, including 300 newcomers.With two additional exhibition halls booked for 2015, the three-day event focuses on the five core areas of Commercial Security; Information Security; Fire & Rescue; Safety & Health; and Homeland Security &

include two new pavilions – the first being an Aerial Surveillance Pavilion, which focuses on aerial surveillance, unmanned aerial systems, search & rescue, and EMS (Emergency Medical Services).The second is the GPEC (General Police Equipment Exhibition & Conference) Pavilion, which complements the Homeland Security & Policing section, covering all relevant products for internal security, including information and communications, vehicles and traffic control, criminal science and forensic technology.Other highlights that the more than 26,000 visitors can expect at Intersec 2015 include the Techtextil Pavilion which focuses on technical textiles and nonwoven protective clothing; the Dubai SME Pavilion, dedicated to UAE start-ups and SMEs involved in the security and safety industries; and a highly focused lineup of seven dedicated conferences that cover every aspect of safety, security, and fire protection.Intersec 2015 will also feature 13 country pavilions from Canada, China, France, Germany, Hong Kong, India, Italy, Korea, Pakistan, Singapore, Taiwan, UK and USA.

Policing.Exhibition space for two of the five current trends prevailing across the globe, sections, Fire & Rescue and Homeland while presenting vital indicators of future Security & Policing, has already sold out, developments in the industry.“With a further reinforcing Intersec’s status as the footprint that spans the entire region and premier business platform for the global active participation from a majority of the security and safety sectors.“Intersec has leading international players, Intersec is grown from a GCC-focused event into one today a must-attend event for the global of the world’s leading networking platforms security, safety, and fire protection for the global security and safety industries”, communities.”The Fire & Protection section said Ahmed Pauwels, CEO of Epoc Messe has, however, recorded the largest Frankfurt. “The Middle East and Africa percentage growth year-on-year, largely region continues to emerge as a key due to UAE-based Founding Sponsor security market, and Intersec functions as NAFFCO, which booked an entire hall for the bellwether event that showcases the 2015.New additions for Intersec 2015 azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg4)

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AZAD BAZAAR

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AZAD FASHION NEW AT Prada.com

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LUMINOR 1950 3 DAYS CHRONO FLYBACK AUTOMATIC CERAMICA – 44mm THE NEW PANERAI FLYBACK CHRONOGRAPH WITH AUTOMATIC CALIBER P.9100 IS EXECUTED IN BLACK MATT CERAMIC BASED ON ZIRCONIUM OXIDE By Qadeer Ahmad Siddiqui Dubai UAE: t is a strongly sporting heart which beats within the Luminor 1950 3 Days Chrono Flyback Automatic Ceramica, the new Officine Panerai watch in which the classic quality of the design is masterfully integrated with the sophistication of the P. 9 1 0 0 m a n u f a c t u r e chronograph movement and with the remarkable technical quality and design of the black ceramic case.The essential lines of the case and dial are faithful to the unmistakable Panerai identity, being unaffected by the existence of the flyback function, which instantly zeroes the chronograph hands and restarts them without it being necessary to stop and zero them first. In the P.9100 calibre the blue chronograph seconds hand and the rhodium plated minute hand are centrally mounted, so that the dial carries only the continuous small seconds counter at nine o’clock, symmetrical with the date window. The push-pieces which control the chronograph functions are positioned at 8 o’clock (flyback, reset) and 10 o’clock (start, stop), thus leaving intact the outline of the lever device protecting

JEWELS COLLECTION 2014 MONOGRAM YOUR FESTIVE GIFTS

the crown which helps make the case of the Luminor 1950 water-resistant to 10 bar (equivalent to a depth of about 100 metres). The material of the Luminor 1950 case, 44 mm in diameter,is a synthetic

remarkably even and pleasant to the touch.Every component of the case is individually moulded and undergoes successive stages of working and firing, first at a low temperature (about 100 °C) and then at a

ceramic based on zirconium oxide, which is up to five times harder than steel but substantially lighter in weight, as well as exceptionally resistant to scratches,corrosive agents and high temperatures. Technologically it is a very advanced material which is complicated to synthesise. It is created by a long, delicate process which transforms zirconium powder into a black ceramic, with a matt finish,

higher temperature (up to 1500 °C), for about three days. The process is concluded with the finishing stage, crucial for ensuring that the dimensions and proportions of all the components are absolutely perfect, culminating in the final bead blasting which gives it an even, matt finish.On the back of the case a large porthole in sapphire crystal reveals the P. 9 1 0 0 m a n u f a c t u r e movement, the first

chronograph calibre with automatic winding completely developed and made in the Officine Panerai manufacture.The calibre has the typical characteristics of a topofthe-range chronograph, such as the column wheel and the vertical clutch. It has two spring barrels connected in series which provide a power reserve of three days, a bidirectional rotor which winds the springs of the two barrels,and a variable inertia balance wheel which oscillates at 28,800 vibrations/hour (4 Hz). Fitted with the device for instantly zeroing the seconds, the P.9100 calibre consists of 302 components and is 13¾ lignes in diameter and 8.15 mm thick.The Luminor 1950 3 Days Chrono Flyback Automatic Ceramica (PAM00580) is supplied with a natural untreated leather strap and a second strap made of rubber. The buckle is in titanium, a light, strong, hypo-allergenic material to which a special resistant black coating has been applied so that it matches the appearance of the watch, and it is easily replaceable using the screwdriver supplied.

CITIZEN’S FIRST NORTH AMERICA FLAGSHIP STORE OPENS IN TIMES SQUARE, NEW YORK CITY AS A CATALYST TO EXPAND THE CITIZEN BRAND GLOBALLY By Qadeer Ahmad Siddiqui Dubai UAE: ITIZEN Watch Co., Ltd. announced recently, the grand opening of the brand’s flagship store in Times Square, New York City. Located at 1500 Broadway, this is the first CITIZEN Watch flagship store in North America. The 120m2 store will feature a full range of watches such as its flagship model “Eco-Drive SATELLITE WAVE F100” powered by Eco-Drive, CITIZEN’s proprietary light driven technology. By opening a flagship store at the epicenter of one of

ALL THE SECRETS YOU NEED TO KNOW FOR A HEALTHY SKIN DURING COLD WEATHERS For many people, the cold days bring more than just a rosy glow to the cheeks. A harsh winter can mean uncomfortable dryness to the face, hands and feet. By Qadeer Ahmad Siddiqui Dubai UAE: o fully enjoy the season without damaging your skin, NIVEA is sharing the secrets of soft and supple skin this winter. With more than 100

grand opening of this new flagship store at such a location known as ‘The Crossroad of the World’. We expect that this store will be the place that enables more consumers to touch our brand and know more about our products and stories.”CITIZEN announced its first global brand statement this year, “BETTER STARTS NOW”; the simple belief that, no matter who you are and what you do, it is always possible to make something better. And now the brand is doing something better by opening this flagship store. CITIZEN expects this store will help spread their message to even more people around the world.CITIZEN currently has more than 100 retail stores including flagship store (as of November, 2014) globally. The New Yo r k - T i m e s S q u a r e flagship store may be followed in the future by other flagship stores in prominent international cities.

product that is rich such as same nourishment as NIVEA Creme or NIVEA the NIVEA Creme will Nourishing Body Lotion will envelop your skin leave your body intensively with its foam while its nourished all day long. Its unique scent will the world’s most prominent alike. It will serve as a rich creamy formula gives l e a v e i t f e e l i n g destinations, CITIZEN will world-class showcase for the right amount of moisture m o i s t u r i s e d a n d maximize the brand’s the CITIZEN Watch brand to the skin.As for your face, it smooth. After your visibility with the over 39 w i t h s t a t e - o f - t h e - a r t also needs extra hot bath, it’s also million tourists, interactive and hands-on attention and care r e c o m m e n d e d t o t r a v e l e r s , displays and exclusive during winter days apply a body lotion commuters, and offerings, as well as especially on the t h a t p r o v i d e s l o c a l N e w knowledgeable staff steam bath thanks to its rich sensitive parts such valuable moisture Yo r k e r s t h a t members who will be well as the nose and w h i c h i m p r o v e s t h e f o r m u l a w i t h c o c o a w a l k through versed in the art and around the eyes, sensation of tightness for 24 indulgence. The formula, Times Square science of creating watches which can be affected hours. Alternatively, and with Cocoa Butter and each year. The that reflect the best of b y t h e d r o p i n thanks to NIVEA’s latest V i t a m i n E , i n s t a n t l y s t o r e i s design and CITIZEN’s own temperature. Using innovation in body care, you moisturises and smoothers d e s i g n e d t o t e c h n o l o g i e s . To s h i o N I V E A D a i l y can moisturise your body the feeling of rough dry skin, a p p e a l t o Tokura, president and CEO Essentials range of while showering with the years of skincare a m a t e u r a n d of CITIZEN Watch Co. Ltd., e x p e r i e n c e , N I V E A products with Hydra IQ will new NIVEA In-Shower Body serious watch c o m m e n t e d , “ We a r e understands that dry skin provide the skin with all the L o t i o n s p e c i f i c a l l y e n t h u s i a s t s pleased to announce the moisture and soothing formulated for dry skin that can affect you physically and emotionally so invests e l e m e n t s i t n e e d s t o will keep your skin feeling RADO BEGINS THE NEW YEAR AT THE heavily in skin research to enhance its natural balance, soft and supple braving the whilst the o d d s MUBADALA WORLD TENNIS CHAMPIONSHIP look for scientific inspiration o f t o r e l i e v e d r y s k i n sun factor 3 0 colder symptoms. By Qadeer Ahmad Siddiqui world as a prelude to the catching corner clocks can weath Your secret number 1:The p r o t e c t s Dubai UAE: 2012 season, and the brand be seen in the corners at a g a i n s t er.It is drop in temperature during t’s the tournament with i s b a c k a s O f f i c i a l opposite ends of centre harmful also which Rado celebrated Timekeeper for the fourth court. Visitors will also have UVA and advisa its return to the tennis consecutive year. The the opportunity to find out UVB rays ble to Mubadala World Tennis more about the brand at the w h i c h stay Championship which takes Rado booth where the c a n away place from 1st – 3rd January tennis inspired Rado penetrate f r o m leaving the skin with a 2015 is the first tournament HyperChrome Court through rubbin beautiful scent and healthyon Rado’s 2015 calendar Collection models will be on make-up g your l o o k i n g g l o w a l l d a y and is sure to set the pace display amongst other higha n d s k i n long.Your secret number for the year ahead. Located tech ceramic marvels. The damage skin. Your secret with a towel, dabbing your 4:Never forget to drink water in the International Tennis official watch of this year’s number 2:When cold, a skin is many times more during the winter for a Centre at Zayed Sports City Mubadala World Tennis woman’s skin temperature beneficial. Rubbing the skin healthy and moisturised in Abu Dhabi this hard court Championship is the Rado is three degrees lower than deprives the skin of the skin. Increase your water tournament welcomes a HyperChrome Court that of a man and there’s benefits of applying bath oil level and be sure to drink at line-up of the world’s top Collection Automatic nothing more appealing at by removing the layer of the least eight glasses of water tennis players every year to Chronograph in brilliant this time of year than a hot oil.Your secret number a day to keep your skin and compete in this memorable blue, a colour that recalls the bath. So ladies, breathe 3:Indulge yourself with body properly hydrated. championship. Amongst tournament court surface. deeply, float and pamper s t e a m b a t h s , a n o t h e r Your result:Follow these these is Rado brand Made in matt black highyourself with a hot bath to natural skincare tip to avoid skincare tips and you will cold days lowers our skin’s ambassador Andy Murray, tech ceramic and fitted with banish coldness and muscle the dehydrating effects of feel your skin hydrated and production of lipids which who is back to compete for will be timing every second a rubber strap, this is the tension and improve your winter. Moisturising your healthy. You will also notice can be perceived differently the trophy he won in 2009 of every match with corner ultimate sports watch, general wellbeing. Using the skin with a rich lotion such as you have more energy, less depending on one’s skin during the first edition of the clocks in the shape of the whether one is on the court right shower gel with the new NIVEA Cocoa tension, smoother skin type. That’s why it becomes tournament. In its role as s p o r t y H y p e r C h r o m e or following the action from moisturising effects is also Butter after a bath is allowing you to fully enjoy very important to moisturise Official Timekeeper, Rado timepiece. These eye- the stands. crucial; the NIVEA Creme essential because it doubles the season. regularly.Using a skincare Shower Gel providing the up the skin-friendly effect of azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg6)

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AZAD FASHION FAMOUS BEAUTY SALON & SPAâ&#x20AC;Ś THE FIRST SPECIALTY SALON IN THE UAE By Qadeer Ahmad Siddiqui Dubai UAE: ecognized as a top Premier Salon and First Class Spa in Dubai, Famous Beauty Salon & Spa is a full service, luxury beauty center located in the most beautiful and locally recognized neighborhood of Jumeira.Dedicated to excellence in hair care, facials, body treatments, and nails, this salon packages glamour and beauty through a variety of

lifestyle enhancement services offered to every woman because every woman deserves the best of everything.Our philosophy is that every woman is beautiful, and we make sure that our client is happy and satisfied when she leaves our salon. At Famous Beauty Salon & Spa, we consider our specialist our clients' beauty partners. We listen to what our clients want, give our recommendations based

on our professional expertise, and work with our clients to achieve the exact results they desire.Our professional staff members are all educated, expertly trained specialists, who are always ready and willing to give the best service to our clients. Qualified to use the most cutting edge technology found in the beauty world, our specialists are constantly upgrading their skills through training of latest

trends, treatments and products used in todayâ&#x20AC;&#x2122;s market, with proven results.We carry a variety of professional hair care products that our clients can buy to maintain that red carpet look. We also have a large range of specialty brands for all types of skin, as well as a product line for nails and professional styling hair tools for home care usage. We welcome you to experience the difference we make!.

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FIRST RAK CSR CONFERENCE HIGHLIGHTS NEED FOR RESPONSIBLE BUSINESS By Qadeer Ahmad Siddiqui Dubai UAE: he Ras Al Khaimah First CSR and Sustainability Conference was successfully held on 17-18 November 2014 at Al Hamra Convention Centre with a

Advisor to the Ajman Government and CEO of Al Ihsan Charity Centre, stressed the need for greater involvement and commitment from people in s u s t a i n a b i l i t y initiatives.There were 4 panel sessions held during the event focusing on different themes, namely

15-21December 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70Pg8

UAS OPENS ASIAN HEADQUARTERS AND BEIJING REGIONAL OFFICE By Qadeer Ahmad Siddiqui Dubai UAE: AS International Trip Support continues its 2014 expansion and growth with the opening of two new offices. The first of which is an Asia Pacific Headquarters in Hong Kong and secondly a Regional

Office in Beijing. The opening of these offices is a clear demonstration of UAS’ recognition of the importance of the Asian market.The Hong Kong Headquarters joins the American, African and Middle East Headquarters to become UAS’ fourth global headquarters. Like its overseas counterparts, the Hong Kong Headquarters will have a full in-house operations team available 24/7, 365 days a year which aims to offer an exceptional standard of trip support and planning to its clients. This operations team acts as an extension of client’s flight departments. Mohammed Husary, UAS Executive President said “Hong Kong was an obvious choice for a number of reasons not least its strategic location with fantastic accessibility.The Hong Kong headquarters enables us to have greater coverage in the entire Asia Pacific region. Hong Kong itself is a major global business hub with existing sophisticated infrastructure.

It is also a very popular destination for our clients so b y o p e n i n g o u r headquarters there we are able to give them more support which has always been our number one priority.”Both the Hong Kong Headquarters and the Beijing regional office will

help service local needs and expectations, all are a core component of UAS’ value proposition. The Hong Kong office will offer around-theclock service in English, Mandarin and Cantonese, eliminating most language a n d t i m e - z o n e barriers.Talking about the n e w o ff i c e o p e n i n g s , Roman Stampoulis Regional Director Asia Pacific said “if a charter or corporate jet needs a landing permit in Wellington for a flight from Bangkok but they need it relayed in Mandarin,we’ve got them covered,”Stampoulis continued, “Leveraging our experience in other markets, we believe we can become the ‘go-to point’ for trip support services to and from any destination in the Asia Pacific region and beyond.”UAS now has an extensive workforce across the globe that aims to provide consistent highquality services expected by UAS clients,at any destination, anywhere in the world.

SOFITEL ABU DHABI CORNICHE PROMOTES TOURISM IN ABU DHABI DURING BARCELONA EXHIBITION EXPO 2014 By Qadeer Ahmad Siddiqui Dubai UAE: Sofitel Abu Dhabi Corniche" will present during the exciting World Expo EIBTM 2014 which is currently being held in Barcelona, to promote Abu Dhabi as an interesting touristic destination.Mr. Nael El-Waary, Sofitel Abu Dhabi Corniche's General Manager, said, participating in this leading global event, which is considered the most prominent globally, allows us to meet with tourism and entertainment stations, emerging makers and technical specialists from broad sectors.He added that "Sofitel Abu Dhabi Corniche" focuses on business tourism and offers an upscale hospitality and modern facility services for business meetings with a highly trained work team to help corporate clients, pointing out that business tourism accounts for the largest proportion of hotel guests reaching about 70%,while the share of tourism and entertainment mounts to 30%.El-Waary said that the UAE and G e r m a n y, t h e U n i t e d Kingdom, Russia, Australia and the Gulf Cooperation Council countries are key markets for the Sofitel, so the hotel management works hard to attract clients in such exhibitions mainly especially when the emirate is witnessing global growth in the tourism sector.He stressed that the most important characteristic of Abu Dhabi City in the field of tourism regionally and internationally are that the majority of tourists visiting the city are pleased with the culture, pointing out that Abu Dhabi is an attractive hub for Arab travelers because of the designs of architectural styles,

lifestyle, accommodation, as well as the desire to visit Sheikh Zayed Grand Mosque, which is one of the largest and most beautiful mosques in the world.“Residents and visitors to Abu Dhabi are all eager for the opening of the Louvre and Guggenheim on Saadiyat Island, which is 10 minutes from our hotel, and will contribute to the consolidation of Abu Dhabi's position as a cultural platform in the region, and attract and create new markets, and increase accommodation rates,”El-Waary said.He pointed out that the number of global events that take place in Abu Dhabi are increasing annually for hotels concerts by international artists, Grand Prix Formula 1 race, Volvo Ocean Race, Abu Dhabi Food Festival, Abu Dhabi Film Festival and other important events that attract tourists. All of which attracts visitors and hotel guests from GCC countries on an average of 60% to 70% hotel occupancy rates, during the summer months which starts from June to August, recording up to 2.5 million tourists in the current year.

UPCOMING DUBAI EXPO 2020 IGNITES FRESH IMPETUS IN REGIONAL SECURITY MARKET Leading international safety and security majors target Intersec 2015 as launch pad for large scale regional business growth By Qadeer Ahmad Siddiqui Dubai UAE: he upcoming Dubai Expo 2020 has sparked fresh impetus in the Gulf security market, as governments and authorities look to s e c u r e c r i t i c a l infrastructure and protect the millions of expected visitors to the showpiece event.The Middle East region’s first ever Expo is expected to attract more than 25 million people from around the world, while price tag of at least US$9 billion suggests the host Emirate is pulling out all the stops to create state-of-the-

art facilities and infrastructure.The immense security challenges that come with hosting such a major attraction means the Middle East is expected to be hotbed of innovation from international players in the safety and security market, with more than 1,300 getting ready to showcase their latest products and services at the 17th edition of Intersec in Dubai. Prominent companies exhibiting at the three-day event, which takes place from 18-20 January 2015 at the Dubai International Convention and Exhibition Centre, are targeting largescale business growth and increased opportunities, as a result of Expo 2020.“The

Dubai Expo 2020 will create major global opportunities in the safety and security industry, and will encourage new ideas for innovation,” said Alessio Grotto, the President of Italian exhibitor Videotec, which is launching its latest range of video surveillance PTZ cameras at Intersec 2015.“Authorities will spend a huge amount on defence and security for supporting infrastructure, including airports, transportation, hotels and stadiums. New plans on how to secure sensitive areas, as well as to protect government officials and the influx of visitors will be drawn up and existing

installations will have to be updated,” he added.Chris Fergus, Regional Managing Director, Middle East at G4S, said: “Hosting world renowned events such as the Dubai Expo 2020 will undoubtedly require world class security

measures that need to be implemented prior to and alongside the event. “From risk mitigation plans to incorporating the latest electronic security to event security, the requirements are endless, not just at the e v e n t ’s l o c a t i o n , b u t nationwide. Event security is a key service line in G4S, as we have experience in securing the largest regional entertainment and sports events here in the U A E , ” a d d e d Fergus.“Numerous projects from the public and private sectors are already taking place, most notably in transportation, hospitality, retail and critical infrastructure,” said Gilles Ortega, Regional Director of Axis Communications for the Middle East and Africa. “As a result, we expect the growth for n e t w o r k v i d e o surveillance in the GCC to grow by 25 per cent over t h e n e x t f i v e years.”Echoing the sentiment was Milind Borkar, Vice President of Sales at Infinova and March Networks for the Middle East & Africa and South Asia, who said: “Dubai Expo 2020 is setting the stage for many new developments and projects across the Middle East, thus increasing the security

requirements in all these facilities. Infinova is looking at a broader picture and is observing a big boom across the entire security market.”Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: “Largescale international events coming up in the region not only create demand for stringent safety and security measures, but also drive fresh waves of

solid resolve from participants to pursue CSR and sustainability in the Emirate of Ras Al Khaimah. The conference was opened by Sheikh Mohamed Bin Kayed Al Qasimi, Chairman of Department of Economic Development of Ras Al K h a i m a h Government.Mubadra CSR C o n s u l t a n c y i n collaboration with the Government of RAK, Department of Economic Development were responsible for conducting the two-day event with support from the UN Global Compact. Ahmed Obaid Al Tuneiji, Acting Director General RAK DED, said, “Economic growth and sustainable development should always go hand in hand. While encouraging the growth of the business

sector of the Emirate of RAK, we also recognize the inherent need to promote good business practices, protection of the environment and the welfare of the people. We are keen to promote the principles of corporate social responsibility as a way of doing business in RAK“.The conference served as a platform for companies to level off their understanding of the concept and principles of corporate social responsibility. “CSR is a key factor in achieving sustainability in the RAK as companies address the triple bottom line of society, environment and economy. Volunteerism and partnership with businesses, the government, concerned groups and the community at large are necessary in meeting these challenges”, said Mohammed Zain, Conference Director and Managing Director of Mubadra. The RAK First CSR and Sustainability Conference challenged participants to think

positively and rethink the way business is managed. The event offered private companies, semigovernment, NGOs and government organizations a common ground to learn more about CSR in RAK and the region and how it added value in pursuing business excellence. In addition the Conference provided participants a venue to exchange ideas, share experiences and learn from each other’s best practices.The keynote speech was given by Mr. Walid Nagi, Head of United Nation Global Compact Local Networks who focused on the work of the UN GC in engaging more than 12,000 businesses which have signed up as member of the network. Mr. Nagi invited the participants to make a commitment in joining the UN GC fold. Mr. Nagi also led the second day of the conference which highlighted in details the work of the UN GC and its local network in the Gulf States.The Green Sheikh, Sheikh Dr. Abdul Aziz bin Ali Al Nuaimi, Environmental

‘CSR and Economic Growth’‘CSR Best Practices’,‘Stakeholder Engagement’ and‘The Link between CSR and Sustainability’.The panel sessions included representatives from leading organizations in the country including Apparel Group, Du, KPMG, Al Ahli Group. Chaloub Group, UAExchange, Banyan Tree Hotels, RAK University, Abu Dhabi Police and Dubai Chamber of Commerce and Industry.The conference is ably supported by a list of top brand companies like Mustang, Pioneer Cement, R A K C e r a m i c s , McDonald’s, Star Cement and UAE Exchange with Hilton Al Hamra Beach and Resort as host sponsor.

INTERNATIONAL WATER SUMMIT TO ADDRESS RESOURCE SUSTAINABILITY AND WATER SECURITY IN ARID REGIONS Programme Manager, UN Habitat says: “Nothing is more important to the region’s social and economic future…” MENA region to allocate US$300 billion toward water and desalination projects by 2022 By Qadeer Ahmad Siddiqui Dubai UAE: iddle East and North African governments are expected to spend an estimated US$300 billion on water and desalination projects by 2022, underscoring the importance of January 2015’sInternational Water Summit when more than 70 global experts will address key water sustainability and security challenges in the region. Hosted by Masdar, IWS is supported by Abu Dhabi Water & Electricity Authority (ADWEA), the Environment Agency of Abu Dhabi, the Regulation and Supervision Bureau (RSB), and Abu Dhabi Sewerage Services Company.The exhibition and conference will take place from January 19-22, during Abu Dhabi Sustainability Week (ADSW), scheduled for January 17-24. ADSW also features the World Future Energy Summit, EcoWaste and the Zayed Future E n e r g y P r i z e Awards.Entitled ‘Promoting Water Sustainability in Arid

Regions,’ the IWS conference (January 20-22) will examine the waterenergy nexus and its longterm implications on regional and global food security. The projected spending is based on data from Research and Markets.“With Abu Dhabi’s population and economy forecast to grow steadily over the coming years, harmonizing strategies that support the sustainable supply of potable water is of key importance to that growth,” said Rashed Al Rashdi, deputy director general at Abu Dhabi’s Regulation and Supervision Bureau, a partner of IWS.“The International Water Summit is a prime opportunity to share global best practices, and promote collaborative efforts towards conserving precious resources for future generations and ensuring water is available to support future economic prosperity and social development.” continued Al Rashdi.Next year marks the end of the UN’s ‘Decade for Action on Water Scarcity,’

an initiative designed to promote efforts to f u l f i l international commitment s known as t h e Millennium Declaration m a d e t o w a r d water and water-related issues.Ahead of the summit Faraj ElAwar, Programme Manager of UN Habitat’s Global Water Operators Partnerships Alliance and participant at the IWS conference said:“Water is perhaps the most complex of the three major resource challenges because it is seen as a free resource and declared by the UN General assembly in 2010 as a human right. Yet the reality in arid regions is that it is a scarce and incredibly precious resource.This must be reflected through robust policies, integrated strategies and sustained investment, particularly as populations grow.“The

G C C r e g i o n ’s u n i q u e climate conditions and resource challenges mean it cannot address its water issues in isolation,” continued El-Awar.“Water’s relationship with energy and food is critical.At a time when action is necessary, the International Water Summit unites leading thinkers, the scientific community and industry players to advance viable solutions.“Nothing is more important to the region’s social and economic future than securing water resources,” concluded ElAw a r, “ s o d e m a n d management must be the main focus of regional and global leaders when they meet in Abu Dhabi.”

REWARDING SUSTAINABILITY AT THE BIG 5 GAIA AWARDS 12 winners awarded with promoting sustainable products at special ceremony – 18 November By Qadeer Ahmad Siddiqui Dubai UAE: he 12 winners for the 2014 Gaia Awards at The Big 5 were announced this week (NOV 18), rewarding companies from several industries for their sustainable products. The winners were considered based on two rounds of judging through online applications. About 30 finalists were chosen before the final results were revealed. The winners included companies within several different industries including HVAC specialists, flooring experts, steel professionals, and building systems.The list of winners has been release and includes experts from several different fields and

innovation from the leading providers as they adapt their products to the everchanging needs of today.” “As the largest international safety and security platform serving the wider region, Intersec provides i n t e r n a t i o n a l manufacturers and suppliers unmatched networking and business d e v e l o p m e n t opportunities.”Held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Intersec is the largest and most international of Messe Frankfurt’s global network of security and safety exhibitions, which include: Secutech India, Secutech i n Ta i w a n , S e c u t e c h Thailand, Intersec Buenos Aires, Secutech Vietnam and Seguriexpo Buenos Aires.

businesses. MMFX Steel DMCC, Interforce, Gulf

Extrusions Co, Mahy Khoory & Co. and Synergy United were among those that were successful with their applications. Insinkerator Middle East was also one of the winners, presenting a food waste disposer found to be cleaner and offers users a more convenient and highly hygienic way of disposing food waste, decreasing bacteria growth and insects in the kitchen.Span ish company Xtraice, a synthetic ice p r o d u c e r, w o n f o r developing the first selflubricating ecological ice

used for ice rinks. In a statement, it said: “Xtraice offers an alternative to the conventional ice rinks: selflubricated ice. Xtraice has

created a responsible product to the environment, with zero CO2 emission and energetic costs.”Jacob Thomas, Marketing Manager at Senergy United explained why the Ciralight Suntracker was the best

product to when at this year’s awards. He said: “Ciralight Suntracker was the most eligible to receive the award as it utilizes the most abundant renewable energy (Sunlight) in MENA and reduces the biggest problem facing MENA (Power Shortage), while improving the lives of the building occupants through the exposure to daylight. It’s a Win-Win-Win for Energy Conservation, Environment and Nature.”Established in 2008, the Gaia Awards were created as a way to e n c o u r a g e participants to promote their sustainable work and endorse a message of greener building solutions. 2012 Gaia Award winner Nest Thermostat, a next generation device that learns s c h e d u l e s , programs itself and can be controlled from a smart phone, went on to join Google in 2014, and is now available for purchase worldwide, including global giant Home Depot.

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15-21December 2014, Safar 1435

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QCC RECEIVES ENDORSEMENT FROM NATIONAL QUALIFICATIONS AUTHORITY FOR 57 OCCUPATIONAL STANDARDS IN THE CONSTRUCTION AND AGRICULTURE SECTORS Authority’s Endorsement Allows QCC to Ensure Unskilled Labor’s Efficiency and Access to Accredited Certification Programs By Qadeer Ahmad Siddiqui Dubai UAE: he Quality and Conformity Council ( Q C C ) h a s announced that the National Qualifications Authority has endorsed 57 occupational standards applicable to the construction and agriculture sectors.The scheme covers construction, electromechanical works, installation and maintenance of air conditioning units and elevators, as well as m o u l d i n g , p a vi n g a n d flooring, painting, roofing and pest control application in farms.To ensure the implementation of the standards,QCC will collaborate with recognized assessment centers to develop training and examination materials to assess and validate the competency of individuals. Upon the completion of these programs, applicants will receive conformity certificates from QCC, which will serve as proof of passing a rigorous assessment process and confirm the applicants’ ability to perform the assigned tasks according to professional and quality standards.Dr Thani, Director General of the National Qualifications Authority, said: “The quality of the standards produced by the QCC is exceptional. QCC worked closely with key stakeholders, in particular industries, to ensure these standards meet UAE labor market needs and are respected internationally.” He also said: The standards for the construction sector are critical to increasing the skill levels of workers. The National Qualifications Authority has identified this sector as one of the

country’s priority industry sectors over the next five years.”Abdulla Hassan Al Muaini, Executive Director of Conformity Scheme Services at QCC, said: “Our initiative to develop occupational standards in the construction and agriculture sectors will cater to the needs of the labor market in Abu Dhabi for an integrated system that validates the skills of workers in various sectors, and issues them competency certificates according to their skills and experience. This will help us build a comprehensive database about the expertise available in the market, and allow workers to improve their delivery of services.Rashed Al Rashdi, Deputy Director General of the Regulation and Supervision Bureau, said: “This initiative is an excellent example that Abu Dhabi is taking a holistic approach in its goal to improve standards in a modern society. This is a step in the right direction to raise the level of competency among workers.”The Abu Dhabi Quality and Conformity Council was founded in 2009 to raise the quality of Abu Dhabi’s exports and products traded locally, while protecting the interests of the emirate’s consumers and supporting its competitive economy. The organization’s goals are achieved through enabling regulators to establish and implement product safety, legal metrology and conformity schemes. QCC also sets guidelines and benchmarks to identify and verify that the products manufactured and traded in the emirate conform to the highest quality standards.

EMIRATISATION RATE AT ADNEC TO HIT 51% ADNEC Committed to Professional Development and Career Growth Opportunities for Nationals By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi National Exhibitions Company has announced that it has achieved an Emiratisation rate of 50 percent of the total workforce. The number of Emirati employees is up from 44 percent in 2013. ADNEC expects this figure to rise to 51 percent by end of 2014, as part of its strategic objective to nurture and develop future Emirati business leaders. ADNEC currently employs a total of 103 Emiratis, of which 45 percent are women. The 47 female Emirati employees represent 68 percent of the total female workforce at the company. Humaid Matar Al Dhaheri Acting Group CEO of Abu Dhabi National Exhibitions Company, said: “Business tourism is central to the future economic success of the emirate of Abu Dhabi. And we recognise how important it is that Emiratis choose this industry as a fulfilling and rewarding career, so we are creating pathways to achieve this priority. The industry’s success rests on the quality of talent it is able to attract and retain.We also understand that in order to develop the best talent we must invest in their progress and we continue to create unique learning opportunities for both established and new employees,” continued Al Dhaheri. “Our annual strategic plan has been

INNOVATION DAYS TO DRIVE GOVERNMENT TRANSFORMATION IN HYPER-NETWORKED ECONOMY Mohammed Bin Rashid School of Government and SAP Kick-Start Innovation Days Series with ‘Ideation to Innovation’ Event on 24 November By Qadeer Ahmad Siddiqui Dubai UAE: he Mohammed Bin Rashid School of Government and SAP kicked off their Innovation Days series on 24 November, providing global best practices o n S m a r t G o v e r n m e n t transformation.The monthly series of talks, aimed at public sector employees, features global thought leaders on government transformation in an increasingly networked and smart cities ecosystem. The sessions will tackle key topics such as the growing importance of

mobility, cloud, mobile apps, big data, social media, and business analytics amid SAP’s forecast that 50 billion devices will be connected to the Internet of Things by 2020.In the run up to the first of the sessions on 8 December, a curtain raiser will be convened on 24 November that will bring t o g e t h e r D r. B a s s e m Yo u n e s , D i r e c t o r o f Strategic Alliances, MBRSG; Dr. Hichem Maya, Head of Business Transformation Services, SAP EMEA; and Peter M i t t e m e y e r, H e a d o f Business Innovation and Transformation, SAP EMEA to deliberate on “Ideation to Innovation”.“In line with the recently launched innovation strategy and the UAE’s journey of innovation, MBRSG takes up the role of platform for dialogue among public and private entities in order to complement their achievements in enriching the environment of innovation in Dubai and the UAE. It is evident that the dissemination of knowledge is needed by all stakeholders for productive

and efficient engagement. Having said that, we have partnered with SAP to design and develop this learning series to best serve

the target audience,” said D r. B a s s e m Yo u n e s , Director of Strategic Alliances, MBRSG.Middle East governments, by working with the private sector and strong start-up community, are at the forefront of using technology to transform services delivery to techsavvy citizens across the fields of education, healthcare, job creation, and hospitality and tourism.“The real challenge in public sector innovation is not to create ideas, but rather to take a great idea and define, design and develop the business model

and practice,” said Tayfun Topkoc, Managing Director, SAP UAE.“We have helped government organizations to run simple by providing innovative solutions on the SAP HANA platform, and connecting governments, communities, and citizens on the cloud. Our Design Thinking process will help to show public sector organizations in the UAE and beyond how to creatively bring great ideas to life, and demonstrate their value to governments,” added Tayfun Topkoc.All attendees to the Innovation Days series will receive a certificate of their participation.

HE AL-SURAISERI INAUGURATES FIRST SAUDI MARITIME CONGRESS

carefully developed and is regularly updated to ensure that it meets the evolving demands of each department, and that it continues to arm employees with the skills required for sustained professional success.”The training programme the second of ADNEC’s three elements is the ADNEC-ExCeL London scholarship programme. The initiative allows key ADNEC staff to spend up to eight weeks at the UK’s leading exhibition venue, where ExCeL experts share insights and experience with the trainees through m e n t o r i n g a n d workshops.“The retention and development of national talent is a top priority for ADNEC,” said Al Dhaheri. “Moving forward, our business will ensure the provision of quality training,career development opportunities and performance incentives for our workforce that allows nationals to continue to make a contribution to the s u c c e s s o f o u r organisation.”

By Qadeer Ahmad Siddiqui Dubai UAE: .E. Dr Jubarah Bin Eid Al-Suraiseri, the Saudi Arabian Minister of Transport and Chairman of Saudi Ports Authority, today (Tuesday 25 November) inaugurated the first Saudi Maritime Congress at the Sheraton Hotel in east coast city of Dammam.The Congress opened with an official introduction from Eng. Abdul Aziz Mohammed Al Tuwaijri, President, Saudi Ports Authority and Chairman of the Organising Committee, followed by HE Dr Jubarah Bin Eid AlSuraiseri, who delivered the opening address. After extending a warm welcome to the Congress delegates, the minister stressed how important a vibrant and

healthy maritime industry was to the overall Saudi economy.The Conference, which was organised by Seatrade along with its strategic partner The National Shipping Company of Saudi Arabia (Bahri), has attracted over 300 maritime industry professionals, which have gathered for two days of insightful analysis and interactive p a n e l discussions, addressing c u r r e n t industry issues and debating the latest trends and analysis.

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‘EL BEIT’ POETRY SHOW CONTINUES WITH ITS 2ND EPISODE AND WELCOMES LAST WEEK’S WINNER FROM KSA Show welcomes the winner of the 1st episode, Saleh Al Sahli from Saudi Arabia, during 2nd live episode ‘El Beit’ poetry show is a hub of creativity attracting new poetic talents By Qadeer Ahmad Siddiqui Dubai UAE: he second episode of the second season of El Beit poetry show was aired at 9pm on Monday, November 17th.

This is in line with the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum,Crown Prince of Dubai, in terms of reviving heritage particularly Nabaty poetry. The show is organized and produced by Hamdan bin Mohammed Heritage Centre. Filming took place at the show’s studio in Dubai Studio City. Mr Majid Abdul Rahman Al Bastaki,General Coordinator of El Beit show commented: “This week’s chater was exciting as its

theme focused on the Gulf region, exploring our pool of talents for Nabaty poetry. We are very pleased with the results as this season has kicked off with a higher number of tweets compared to last season.” Mr Al Bastaki also urged the public to register on the show’s website and send their

entries via Twitter especially the young generation,which makes up the largest segment of the audience. Among the most prominent additions this season is a guest of honour who will be hosted in each episode. The co-host for the second season, Emirati poet Ahmed Al Bidwawi, introduced this week’s guest: Saif Al Saadi from the UAE, who is one of the most renowned Nabaty poets. Expressing his delight, Al Saadi explained: “The idea of this show is unique because completing a chater is challenging. This clearly highlights the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, to

promote Nabaty poetry t h r o u g h t h i s competition.”Both judging panels and the guest of honour selected the first winner on the Golden Screen, Rajeh Nayef Al Otaibi from Saudi Arabia, who won AED 200,000. His eloquence and ability to understand deeper meanings qualified him into the Grand Finale episode w h e r e h e stands to win A E D 1 million.The host of the second e p i s o d e , Barakat Al W a g a y a n welcomed the winner of the first episode, Saleh Al Sahli from Saudi Arabia. Al Sahli was awarded a special trophy and presented with a

cheque for AED 100,000. In return, he composed some Nabaty verses to honour this special occasion.Saleh Al Sahli commented:“I am sincerely grateful to the show’s team for

implementing a set of new ideas to enrich Nabaty poetry as a whole, and to benchmark a truly unsurpassed competition and weekly show. The show is creating a strong movement and growth towards cultural initiatives, upholding our values and preserving our poetic culture by supporting our young creative talents.”Last week’s Nabd Al Soura ‘Imagery Pulse’ competition featured an image that was personally captured by the lens of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. The first prize of AED 100,000 went to Badr Ali Al Yahya from Saudi Arabia. T w o runnersup each w o n A E D 50,000: Ghazi Al Otaibi f r o m Kuwait a n d Rajeh Al Qahtani f r o m KSA. The show is hosted by Barakat Al Wagyan and the co-host for the second

season is Emirati poet Ahmed Al Bidwawi. Joining the co-hosts was Omani poet Hilala Al Hamdani, who expressed her joy and her hopes that her involvement will add a unique perspective to the show. Hilala also focused on the judge’s great ability to select the best poets, and urged participants to show their excellence while sharing their verses.The judging

SCHNEIDER ELECTRIC EXPANDS ITS JUNO LIGHTING GROUP BRAND INTO MIDDLE EAST MARKETS Juno Lighting Group joins Schneider Electric’s significant market presence in the Middle East; the company’s innovative luminaires will be distributed by Lumasense By Qadeer Ahmad Siddiqui Dubai UAE: chneider Electric, a global specialist in energy management with operations in more than 100 countries, today announced that it has expanded distribution of its market-leading lighting brand, Juno Lighting Group by Schneider Electric, into the Middle East. The distribution of Juno Lighting Group’s innovative, award- energy efficient fixtures and winning luminaires will stylish luminaire design, the c o m p a n y currently has a portfolio of more than 50,000 lighting fixtures and r e l a t e d p r o d u c t s across each of its brands which include J u n o ® recessed, track a n d a d d r e s s k e y p r o j e c t undercabinet fixtures, Indy™ opportunities in healthcare, a r c h i t e c t u r a l r e c e s s e d hospitality, commercial, l u m i n a i r e s , A c c u L i t e ™ multi-unit and industrial commercial and industrial property development as fixtures, Aculux® precision w e l l a s s p o r t s a n d recessed fixtures, DanaLite e n t e r t a i n m e n t architectural linear venues.Headquartered in luminaires and North America, Juno Lighting NaviLite® exit G r o u p i s a l e a d i n g and emergency manufacturer of high-quality lighting. All of commercial and residential Juno Lighting lighting fixtures, and serves a G r o u p ’ s broad customer base that p r o d u c t s a r e i n c l u d e s e l e c t r i c a l designed and d i s t r i b u t o r s , l i g h t i n g engineered in showrooms, contractors, t h e U n i t e d a r c h i t e c t s , e n g i n e e r s , States and are lighting designers and built to exacting commercial facilities in s t a n d a r d s o f multiple markets. Known for q u a l i t y a n d its innovative technology, performance.As

– with growing demand for Juno Lighting Group’s products throughout the Middle East.Headquartered in Sharjah, United Arab Emirates, Lumasense, a master lighting distributor, will be the exclusive distributor of Juno Lighting Group products in the region. The initial offering will support distribution through Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, part of Schneider Electric’s Qatar, Saudi Arabia, Turkey portfolio of solutions, Juno Lighting Group joins the significant m a r k e t presence a l r e a d y established by Schneider Electric in the Middle East w i t h a comprehensiv e lighting portfolio that has and the UAE. Lumasense b e e n e x p e r i e n c i n g will handle specifications and significant growth. The distribution of Juno Lighting adoption by the lighting Group by Schneider Electric design community of Juno products in all supported Lighting Group’s market- countries and coordinate leading downlight and track with contractors and sublighting solutions is fueling d i s t r i b u t o r s f o r b o t h specificatio commercial and residential ns globally. markets. Over the last 10 In addition, years, Lumasense has t h e teamed up with specifiers, company is architects, lighting designers seeing high and consulting engineering success in firms on the specification of b o t h lighting and controls n a t i o n a l solutions in hundreds of and global Middle East-based projects. accounts Juno Lighting Group particularly s i g n i f i c a n t l y b r o a d e n s in the areas Lumasense’s offerings for of retail and both interior and exterior hospitality lighting applications.

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AZAD SPORTS 15-21December2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70 Pg10

LANDMARK GROUP GEARS UP TO HOST SIXTH BEAT DIABETES WALKATHON IN THE UAE •Final Call to Register as Region-wide Walkathons Garner Support of Over 16,000 Participants •Latest IDF Statistics Estimate More Than 36.8 Million People in MENA Region Live with Diabetes, Staggering 46% are Undiagnosed Cases By Qadeer Ahmad Siddiqui Dubai UAE: andmark Group, the region’s leading retail and hospitality conglomerate, is set to host its sixth Beat Diabetes Walkathon on Friday, 12

December, 2014 at Zabeel Park in Dubai. The UAE edition of the walkathon is part of the Group’s community-centric initiatives held every year across the GCC and India to raise awareness about the condition. Following the overwhelming public response to walkathons hosted in India, Kuwait, Qatar and Bahrain, Landmark Group is set to host one each in Oman on 5 December, and Saudi Arabia on 11 December, ahead of the Dubai event. Participants are invited to register online on www.beatdiabetes.me by 6 December and at registration counters at Centrepoint stores in Bur Dubai and Mall of the Emirates from 1:00 pm 9 : 0 0 p m o n F r i d a y, 5 December and Saturday, 6

December.New statistics from International Diabetes Federation’s (IDF) seventh diabetes atlas have revealed that almost 19 percent of the population in the UAE (approximately 750,000 people) is affected by the lifestyle condition . T h e U A E r a n k s fifth in the region for diabetes prevalen c e . A further alarming projectio n is that over 50 percent of the estimated 363,000 diabetes-related deaths in 2014, in the MENA region will be of individuals under the age of 60 years. Globally 387 million people are diabetic and the numbers are set to double over the next 20 years.The study showed that more than

79,000 children developed type 1 diabetes and more than 21 million live births were affected during pregnancy, in 2013. In the

Middle East and North Africa, one in 10 adults h a v e diabetes with more women than men affected by t h e condition.La n d m a r k Group, which has spearheaded initiatives to raise awareness about diabetes in the region, has also created a special exhibition of portraits titled ‘Diabetes Champions’, lauding reallife heroes who live with the condition, clicked by ace photographer Siddharth Siva. With accents of blue reflected in their clothes and accessories, the photos celebrate the spirit of people who stand bravely in the face of diabetes and effectively manage the condition through leading disciplined lifestyles. Diabetes is a serious condition, and although it does not have any

permanent cure, it can however, be effectively managed by living a healthy lifestyle, staying active, eating healthy and getting

Adrenaline packed race weekend at Dubai Autodrome - 5 & 6 December The Porsche GT3 Cup Challenge boys are back in town to do battle Also on the bill are races for NGK Racing Series, Radical Middle East Cup, Formula Gulf 1000 and UAE Sportbikes

MUNICH STUDENT JUMPS FOR JOY AT ‘BEST CHRISTMAS PRESENT EVER 24-YEAR-OLD HEADS TO ABU DHABI FOR NEW YEAR VOLVO OCEAN RACE JUMP OFF By Qadeer Ahmad Siddiqui Dubai UAE: wenty-four-year Munich student Moritz Werb was left jumping for joy today when a call from Emirati sailing

Croatia to take the prize which saw entries from 16 countries uploaded onto ADOR’s Facebook page.“I’ve following ADOR for some time,” said Moritz. “It’s my favourite team in the

Olympian Adil Khalid announced the news that he’d won a trip to the capital of the United Arab Emirates to “jump off” the Volvo Ocean 65 yacht Azzam as it leaves Abu Dhabi on the third leg of the Volvo Ocean Race to China on January 3.Moritz, who studies medical technology and engineering, entered a Facebook competition launched by Abu Dhabi Ocean Racing (ADOR) the emirate’s Volvo Ocean Race entry and in which Adil is the trimmer and helmsman and the only Arab sailor in the race.“It was great to hear the excitement in his voice when I told him the news and I look forward to welcoming him to Abu Dhabi and onboard Azzam,” said the UAE sailing poster boy. Moritz, who comes from a family of sailors, submitted a photo of him ‘jumping’ while on a sailing trip to

race and this is just a great Christmas present. I’ve never been to Arabia before so to start the New Year there will be fabulous. I’m super happy and excited. I can’t wait to get to Abu Dhabi and meet Adil in person.”Moritz will now board ADOR’s yacht ‘Azzam’ which means determination as it heads out of Abu Dhabi’s stunning Corniche Bay on the way to the start line for Leg 3 of the round-the-world, Volvo Ocean Race epic. During the trip to the start line he’ll perform the traditional leaving ‘jump’ salute when he’ll leap into the warm waters of the Arabian Gulf.“Moritz at least will have a pleasing water temperature to contend with,” said Adil. “He’s now in good company our past jump off celebrities have included England cricket team starts and soccer hero Zidane.”

Entry free on both days for fans with plenty family friendly off track activities regularly tested. Landmark Group’s Beat Diabetes initiative is set to reinforce this message and spread greater awareness about the condition at the sixth a n n u a l walkathon.Landmark Group aims to bring the community together at Zabeel Park on Friday, December 12, and make it a morning of funfilled activities for participants.This year, the Landmark Group has partnered with Al Jalila Foundation to raise funds to support diabetes research and healthcare in the UAE. To meet its objective, a fundraising drive initiated on 1 November will run until 12 December. Customers who shop at any of Landmark Group’s 500 retail and hospitality outlets will have the option to donate to the cause by adding AED5 or multiples of 5 to their total shopping bills. Meanwhile, a nominal participation fee of AED20 per adult and AED10 per head for children between eight and 15 years will be charged when participants register with proceeds allocated to the Al Jalila Foundation.

MATTERS COMING TO A HEAD IN CHALLENGERS CUP AT ICC ACADEMY AT DUBAI SPORTS CITY Three semi-finalists decided in each of the three sections – Gold, Silver and Bronze – so places are still up for grabs 25 teams divided into three sections with almost AED10,000 in prize money; tournament runs until 4 December

By Qadeer Ahmad Siddiqui Dubai UAE: ubai Autodrome hosts an adrenaline packed UAE national race day this weekend Friday and Saturday, 5 and 6 December - with Porsche GT3 Cup Challenge Middle East headlining the bill and supported by the NGK

Racing Series, Radical Middle East Cup, Formula Gulf 1000 and UAE Sportbikes along with a host of family friendly off track activities.Over the two days the venue will host the second round of Porsche GT3 Cup Challenge Middle East, the first held last month in Bahrain, featuring the region's top drivers along with international hot shots going wheel-to-wheel in the premier racing series in the Middle East. Two UAE teams - Sky Dive Dubai Falcons Racing Team and Al Nabooda Racing - will give local fans something to cheer for and such is the form of their drivers that both teams are likely to feature prominently at the sharp end of proceedings during the course of the two days.

of 16 cars, this weekend's opening round of the Radical Middle East Cup is set to provide some exciting and close racing. The series features a mix of pro, semipro and amateur drivers in a mini-endurance race format.Some established Radical drivers will be returning to the series this

season including last year's Radical Middle East Champion Amro Al Hamad who will be eager to defend his title. The stage is set for an intriguing challenge for drivers and teams, where anything can happen and often does.. Also on the bill are two Formula Gulf 1000 races where young talent take on the 'masters' in this unique Dubai based single-seater series, along with two rounds of the UAE Sportbikes Championship where the two wheel brigade slug it out for top honours. Action starts with Radical qualifying at 09:40 am on Friday. There will be five races for the five different series' on the day., with the first race scheduled to start at 13:35 pm and final race of the day, for Porsche GT3 Cup Challenge Middle East, set to be flagged off at 16:30 pm. A similar schedule of races will take place on Saturday.The Autodrome paddock will be buzzing with a number of family friendly activities, including easy access to team garages where fans can get up close to the cars and motorcycles, and also be able to interact with drivers, riders and teams in what has been described as 'the most user friendly race track in the region' by fans and competitors alike. Food and beverage stalls along with a number of entertainment areas featuring bungee jumping, kids areas and simulators provide added value for those attending.

RADICAL MIDDLE EAST CUP SERIES By Qadeer Ahmad Siddiqui was the next side to fall losing side after scoring 17 c h a m p i o n i t l o o k s Dubai UAE: victim to the Danube Lions and taking one wicket for impressive but the nature of OPENING ROUND THIS WEEKEND AT CC Academy Head of in another close encounter, minus three runs in his t h i s t o u r n a m e n t w i t h THE DUBAI AUTODROME. Development Mudassar making 43 before the Lions solitary over. The Chargers’ matches happening in the Qatar driver Amro Al Hamad returns to defend Nazar: “The nature of edged past that score, loss followed an earlier blink of an eye and decided, t h i s t o u r n a m e n t w i t h finishing with 50 for a success against MUCC, 64 sometimes, by a piece of his title but lots of new drivers out to spoil his matches happening in the seven-run success. Pacific to 28, with Mudassir taking i n d i v i d u a l b r i l l i a n c e , day. blink of an eye and decided, Ventures at least had the the player of the match anything is possible, and all sometimes, by a piece of consolation of having the honours for an excellent all- the sides left in the individual brilliance, means tournament as we reach the By Qadeer Ahmad Siddiqui Emirates Global Aluminium anything is possible, and all final week will believe they The NGK Racing Series Dubai UAE: for continuing to support our the sides left will believe can go on and secure one receives a major entry ith 30 drivers from 12 racing activity in this our 4th they can go on and secure of the three titles on boost with teams using this different countries in season competing in UAE one of the three titles on offer.“The tournament round, on the Grand Prix 1 6 c a r s , t h i s Motorsport. It is a testament offer”ICC Academy features both the best sides configuration of Dubai weekend’s (4th and 5th t o t h e i r v i s i o n a n d Manager Will Kitchen: “It is in indoor cricket in the UAE Autodrome, as a test December) opening round willingness to support all go at the moment at the and also line-ups just here session ahead of the of the Radical Middle East Emirati youth that we are ICC Academy and the for fun and enjoyment. It is Hankook Dubai 24 Hours Cup is set to provide some able to introduce our young Challengers Cup is an a n e v e n t t h a t h a s which takes place at the exciting and close racing on UAE National employees integral part of that something for everyone. t r a c k a t t h e D u b a i into a relatively new sporting Autodrome in early January. activity”Dubai Sports City “With the climax of the As a result fans will be able Autodrome. activity, and see them General Manager – Sports tournament almost upon us to witness the big names of The Radical Middle East developing their skills and Business Maqbul Dudhia: we are guaranteed to be in GT racing do battle on both Cup is fast becoming one of being successful both on “We are delighted the for some more outstanding days. Legendary marques the largest single make race and off the track”Several Challengers Cup has once player of the match with round performance, with indoor action – there is no such as Ferrari, Mercedes, series in the Middle East new teams and drivers have again been proving a great Nishan scoring eight and eight runs and two wickets. doubt about that.”Dubai Porsche and McLaren will with 12 races held over 6 joined the Series with Jan success with players and taking one wicket while rounds at Dubai Yas Marina Bijsterbosch and David For Al Futtaim Logistics, Sports City’s General be out to claim top honours. spectators. It is a terrific conceding just a single run meanwhile, it was a great Manager – Sports Business Also adding spice to the mix and Losail International Bright running in the Freshly e v e n t a t a t e r r i f i c in his over.Danube Lions effort to bounce back in the Mr Maqbul Dudhia said: - for the first time competing circuit in Qatar. Foods racing car and venue”The semi-final line- made it a hat-trick of wins in q u a r t e r - f i n a l a f t e r a “We are delighted the in the Middle East - will be The Series attracts drivers Sameh Al Qubaisi (brother ups in each of the three the latest round of matches previous loss, by 11 runs Challengers Cup has once the Lechner Racing Bentley from throughout the Middle of GT racer Khalid) pairing sections of the Challengers with a convincing success against the Old Monks, 53 again been proving a great C o n t i n e n t a l G T 3 East with European drivers up with experienced driver Cup at the ICC Academy at against the Knight Riders, to 42.Transmed won its success with the players ingredients which set the s t a r t i n g t o m a k e Tarek Elgammal in the Al Dubai Sports City are close first keeping its opponents’ Silver section quarter-final and spectators. It is a terrific s t a g e f o r a c l a s s i c a p p e a r a n c e s . S o m e Qubaisi/Abu Dhabi Racing to completion. event at a terrific venue.“It confrontation. In along with established Radical drivers team. Sergey Shalunov in total to 27 and then against Team 8, 51 to 41, I n t h e G o l d s e c t i o n , responding with 53. Farhan with Owais named player of continues the real buzz we the GT3 cars will be the will be returning to the h i s A r l o i d r a c e c a r defending champion the of the Knight Riders was the match for his nine runs have around not only the regular entries for UAE Series this season including represents the Russian Entry is free for all including Danube Lions has booked player of the match and he and two wickets that eased ICC Academy thanks to a Touring Cars, including Clio last year’s Radical Middle c o n t i n g e n t w i t h J a n i access to the main its place and has been was the bowler operating The tournament runs until 4 host of international teams Cup. East Champion Amro Al H j e r p p e r e p r e s e n t i n g grandstand, the Bowl joined by Pacific Ventures when the Lions side lost its Hamad who will be eager to Finland. John Ferguson and viewing area and the December and the prize that are currently using the With 30 drivers from 12 and SFS.The Silver section solitary wicket.In the other f u n d t o t a l s a l m o s t facility, but also across the different countries in a field defend his title. this year’s Walter Hayes paddock. sides already through to the Gold section match to have AED10,000.The format whole of Dubai Sports This year he will be driving Trophy winner Wayne Boyd, last four are Old Monks, Al taken place in that latest means every ball counts in City.“The tournament offers with the formidable Ollie both from Northern Ireland, Salman and Shahzad reported for Futtaim Logistics and round, Pacific Ventures frantic, fast-paced action the chance for fast-paced Smith. Expect this pairing in a r e a l s o m a k i n g a n suspected illegal bowling actions Transmed, while in the scored a 23-run win against that that has already proved indoor cricket action in the Alpha Shell Qatar appearance in the Series for Bronze section Chalmers, D B M S C - 1 . D B M S C - 1 hugely popular with players world-class facilities.“With Racing team car to be at or t h e f i r s t t i m e . C r a i g UAE duo must undergo testing within 21 days Alec and DBMSC-2 have scored 31 and Pacific and spectators at the ICC substantial prize money near the front from the T h o m p s o n , A U H booked their spots in those outset. M o t o r s p o r t s Te c h n i c a l Ventures responded with Academy.All the action is within the tournament there semi-finals.That means in 54, with Nishan collecting taking place in the world- is an extra incentive for By Qadeer Ahmad Siddiqui Also returning for the manager observed, concerns about the legality each of the sections just his second player of the class surroundings of the sides to perform to their Dubai UAE: season is the newly formed of the respective bowling one place is still up for match award in a row, indoor facility at the sport’s very best and it has once Emirates Global Aluminium ”it is good to see the Radical nited Arab Emirates actions.Salman and grabs.The Danube Lions making 16, the top-score in global hub.Reflecting on again slotted in perfectly to team who last year ran Series in the Middle East duo Salman Farooq Shahzad’s bowling actions side is looking in ominous the encounter.In the Silver the latest set of matches, our year-long calendar of under the EMAL banner. growing from year to year. and Mohammad will now be scrutinised form – ominous as far as its s e c t i o n O l d M o n k s ICC Academy Head of indoor action“The ICC S h a h z a d h a v e b e e n Ahmed Al Hammadi is their T h e c a r s o ff e r g r e a t further under the ICC opponents are concerned – overcame BPN in a tense Development Mudassar Academy is unquestionably reported with suspected leading driver and is one of performance and great process relating to as it has reached the last quarter-final, scoring 51 to Nazar, the former Pakistan the premier indoor cricket illegal bowling actions the best up and coming racing at an affordable cost suspected illegal bowling four off the back of some its opponent’s 34, with all-rounder, said: “We are venue in the UAE with the during the second One-Day young Emirati drivers and the Series offers an actions reported in Tests, s o l i d w i n n i n g Chirag of the Monks named now at the business end of largest permanent indoor I n t e r n a t i o n a l a g a i n s t having won, in his first ideal stepping stone for ODIs and T20Is. They are displays.Against SFS it as player of the match for the tournament and it is playing area in the country Afghanistan, which the host s e a s o n , l a s t y e a r ’ s drivers wishing to develop a required to undergo testing won by 10 runs, restricting his swashbuckling 17 and a hardly surprising that the and a superb atmosphere side won by six wickets at Christophe Hissette trophy f u t u r e i n s p o r t s c a r within 21 days, and, during the opposition to 32 before wicket.Al Futtaim Logistics Danube Lions side is that is created when the the ICC Academy, Dubai on for the most number of racing.”With lots of off track this period, both are scoring 42 in response, with also won through, securing showing its true colours.“It lights are on.“We look 30 November.The match f a s t e s t l a p s . G r a e m e activity to add to two days of permitted to continue Isuru, for the winners, a narrow eight-run success is a side that is used to forward to the action officials’ report, which was Hannah, the EGA Radical great racing, the Autodrome bowling in international named player of the match against the Chargers, 34 to winning and it is showing continuing as part of handed over to the Emirates Racing Team manager said, is the place to be for an cricket until the results of the for eight runs and a wicket 42. Adnan of the Chargers that form once again in the a n o t h e r c r a c k i n g C r i c k e t B o a r d C h i e f “ We are really grateful to a d r e n a l i n e p a c k e d testing are known. i n w h a t w a s a t i g h t was unlucky to finish on the Gold section.“As defending Challengers Cup,” he Executive, David East, cited t h e m a n a g e m e n t o f weekend. contest.Pacific Ventures added. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg10)

15-21December 2014, Moharram 1435

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Edition 70 Pg11

AZAD SPORTS RENOWNED CRICKETER SACHIN TENDULKAR GRACES SCHNEIDER ELECTRIC’S EASY9 LAUNCH IN DUBAI By Qadeer Ahmad Siddiqui Dubai UAE: a c h i n Te n d u l k a r, India’s iconic cricketer a n d b r a n d ambassador of Schneider Electric India Foundation (SEIF), graced the launch of

dialogue on energy management in the region. Schneider Electric will continue to forge key partnerships in line with our c o m m i t m e n t t o sustainability.”Easy9 is designed to facilitate

Easy9 switchgear in Dubai. Schneider Electric’s new range of power solutions, Easy9 switchgear provides reliable switchboards for homes and small-sized buildings.The launch event, which took place recently at the InterContinental Hotel, was part of Schneider Electric’s GCC-wide launch that included a series of roadshows in the UAE, Oman, Kuwait, Qatar & Bahrain. Addressing an audience of 300 top distributors, retailers and channel partners, Tendulkar discussed his association with the Foundation and its commendable CSR initiatives across India. He also applauded Schneider Electric for its commitment to sustainable health, safety and environment (HSE) practices.Speaking on the occasion, Jean-Baptiste Plagne, Vice President, Retail & Eco Control Business Unit, Schneider Electric, said: “We are thrilled to welcome Sachin Tendulkar, the cricketing legend to our Easy9 launch event for our core customers. As brand ambassador to Schneider Electric India Foundation, he is in a unique position to increase awareness and

electricians to complete their installations swiftly and professionally. The range includes miniature circuit breakers, residual current circuit breakers, surge protection devices, comb busbars, and switchboard enclosures. All Easy9 products are manufactured in Schneider Electric’s production units that are IS09000-certified. In addition, the devices are approved by independent authorities as compliant with electrical safety standards.Under the four pillars of education, e m p l o y m e n t , entrepreneurship,rural electrification, Schneider Electric India Foundation (SEIF) provides technical training (electrician skills) to unemployed youth and scholarships to help underprivileged students pursue higher education in engineering. Upon the completion of training, the Foundation helps trainees identify suitable employment opportunities or set up businesses by providing access to safe and r e l i a b l e e l e c t r i c i t y. Additionally SEIF facilitates electricity access in remote areas that do not have grid supply.

ICC announces MRF TYRES as Global Partner The International Cricket Council (ICC) has announced an exciting new partnership with MRF Tyres of India which extends to the ICC Cricket World Cup (CWC) 2015.

DUBAI REVS UP FOR A WEEKEND OF AUTO-THEMED THRILLS AS REGION’S FIRST MOTOR VILLAGE OPENS TODAY •Purpose-built venue at Meydan welcomes visitors from 2pm •Exciting line-up of family-friendly events and activities on the cards •Highlights include Dubai Grand Parade, world’s first car light show by Infiniti, dubizzle Live!, and Red Bull Car Park Drift Grand Final By Qadeer Ahmad Siddiqui Dubai UAE: ubai’s residents and visitors are in for a w e e k e n d o f electrifying auto-themed entertainment, as the region’s first Motor Village – organised as part of the Dubai Motor Festival 2014 – opens today (Friday 28 November) at Meydan, o ff e r i n g a n e n g a g i n g spectrum of world-class motoring events and familyfriendly activities. The Motor Village extravaganza starts with the majestic Dubai Grand Parade featuring a vast collection of luxury automobiles, with additional highlights including theworld’s first ‘painting by light’ show performed exclusively by cars, high-octane stunt biking and car drifting events, live automotivethemed talks, family entertainment and prizeloaded competitions.A

purpose-built motoring destination, the Motor Village will bring together a number of regional and international motorsport celebrities including Mohammed Ben Sulayem, the Arab world’s leading motorsport figure and 14-

studded line-up are renowned stunt bikers Shadi Al Dhaheri and online sensation Hollandi, who will dazzle the audience with a live demonstration of wheelies, tricks and other stunts. An entertainment bonanza

time FIA Middle East rally champion, who will showcase his private collection of cars at the venue; Maximillion Cooper, founder of the Gumball 3000 international rally; Nasser Salih Al-Attiyah, eight-time Middle East Rally Champion and the 2011 Paris-Dakar Rally winner; Mohammed Balooshi, Red Bull Motocross champion and the UAE’s most successful motocross rider; and prominent Emirati race driver Saeed Al Mehairi. Adding to the star-

for children and families, the Motor Village will also host a series of fun activities including a Kiddies Driving Zone with BMW and MINI cars just for kids, a dedicated Gaming Zone and Bikers’ Corner, an F1 Simulator that allows visitors to experience the thrill of driving a true Formula 1 racing car, a traditional Emirati Heritage Village, a Kiddies Corner featuring arts and crafts, face painting and balloonmaking, and a number of competitions that offer children and adults

the chance to win amazing prizes. Live entertainment will wow crowds throughout the evening, with a fascinating mixture of pantomime, urban street dancing, live music and more on the bill.The Parade will also celebrate the UAE’s 43rd National Day with several participating cars decorated in the colors of the UAE national flag. With the Parade convoy embarking on a tour of iconic Dubai landmarks, the Motor Village will kick into top gear with a plethora of family-friendly events, starting with dubizzle Live! – a unique motoringthemed event that hosts several engaging activities such as the F1 Driver Reaction Game Challenge, live pop bang art with Ian CookChill and recharge lounge, and live CarAoke experience. The highlight of the event will be dubizzle’s in-house artist creating a live art display on a MINI.

CG RACING WIN KARTDROME 24 HOURS AS BATELCO SEAL TITLE •Batelco win fourth championship with second place in Kartdrome 24 Hours •CG Racing win all three categories - Pro, Corporate and Nations Cup - on the day •Fernando Alonso's Puntonas scoops Best New Team award By Qadeer Ahmad Siddiqui Dubai UAE: he much anticipated contest for top honours in the final round of the 2014 Endurance Challenge driven by Mini between CG Racing Pro and Batelco lived up to expectations as the two title contenders battled it out for every minute of the Kartdrome 24 Hours, while star driver, double Formula 1 world champion, Fernando Alonso led his outfit to the Best New Team award for their spirit and

efforts. This was awarded to them by Jean Louis Hissette, father of the late Cristophe Hissette who won many endurance races at the Kartdrome. Alonso, who drove a number of sessions during the night and also the final stint for his team, said afterwards, "It is a good event and very well organised, with some very good teams. I decided to enter the race and invited some of my friends, and we had a good time."Stella, who is more familiar being race

ANTICIPATION GROWS AS SPRITE CRICKET STARS FINALS EVENT DRAWS NEAR AND FANS CAN WIN 100,000 AED By Qadeer Ahmad Siddiqui Dubai UAE: he Asian community across the UAE prepares for the largest grassroots cricket championship to draw to a close. The Under the patronage of the Ministry of Labour and in partnership with Coca-Cola Middle East, Sprite Cricket Stars tournament 2014 will culminate in style at the Abu

flourish, and has involved over 330,000 people so far, as the whole Asian community are given a chance to put their d i ff e r e n c e s a s i d e a n d connect with their brothers from neighboring cricket loving nations such as India, Pakistan, Sri Lanka and Bangladesh, living in UAE, to live their passion for a sport which is so close to their hearts. It also gives

Dhabi Cricket Stadium on Friday, 28th November 2014.This year the momentous Finals event is set to be bigger than ever before, with live entertainment from numerous performers, free food and beverages and a chance to be crowned Sprite Cricket Stars Champions for one lucky team. Entrance is free and everyone is invited to take part in the festivities.Making Sprite Cricket Stars history, Sprite has created an opportunity for fans to try and win AED 100,000 by batting against Shoaib Akhtar on the crease. Hit this amazing player for a six and win! There will also be a raffle draw where you can several other prizes such as TVs, phones, gold coins and other prizes.The Finals event will also see a final match of Sprite’s partner SmartLife Foundation’s cricket tournament ‘Smart Cup’ as a part of the day’s entertainment. SmartLife Foundation is committed to bettering the lives of blue collar workers through numerous programs.The play-off stages of the tournament, where the Asian populations competed alongside labourers, took place over the last 6 months at numerous grounds across the UAE, including the Home of Sprite Cricket Stars, Sprite INSPORTZ, and featured over 225 players.The Sprite Cricket Stars program continues to

them a platform where they can rub shoulders with their fellow countrymen from different, strata of the society and different walks of life. Finally, they will also get the feel of playing a professional live match at the world class Zayed Cricket Stadium, in front of cheering spectators and become a Sprite Cricket S t a r ! A n t o i n e Ta y y a r , Director of Public Affairs and Communications, CocaCola Middle East, said: “Coca-Cola Middle East is committed to encouraging an active, healthy lifestyle and is delighted to be able to welcome thousands of people from across the UAE to do just this, through the game of cricket.”Speaking about the tournament, Shoaib Akhtar said: “I can’t wait to see talented players battle it out to be crowned 2014 Sprite Cricket Stars Champions. Being able to bowl at some players is extremely exciting for me, good luck to all those who face me!”Arun Krishnan, President of SmartLife commented: “It is an honour for us to be working in partnership with Coca-Cola Middle East to enable labourers to showcase their talents through the Sprite Cricket Stars platform. We look forward to this fun event, where cricket and music can be enjoyed by so many people.”The winning Sprite Cricket Stars team will receive AED 50,000 in prize money, with the runners-up receiving AED 25,000.

12 noon on Saturday after three teams I say well done 24 hours, when the boys, we did it." chequered flag waved to For Batelco second place I b r i n g the season finale proceedings to was enough to wrap an end the up their fourth winners, CG endurance title at Racing Pro had the Kartdrome, amassed 1131 making them the By Qadeer Ahmad Siddiqui fastest bowlers in world laps, which was most successful Dubai UAE: cricket, MRF also shares ICC announces squads and match two more than team in the history of s one of the world’s the ICC’s commitment to second placed the event along with l e a d i n g continuous quality officials for Pepsi ICC WCL Batelco and nine Nivea For Men manufacturers of improvement. Division 2 up on third Professionals.Batel tyres and allied rubber “We are excited to welcome Tournament to be played in Namibia from 17 to placed CG co team manager products, MRF has a long- another strong brand to our Racing 1.Forza Osama Al Saad standing association with g r o w i n g c o m m e r c i a l 24 January Union Russia said, "We are very the game. MRF’s ‘Pace portfolio and in welcoming commitment throughout engineer for Alonso during were fourth, ahead of GP happy to win the 2014 Foundation’ has earned MRF, we would like to thank the race.It was a his Ferrari days, said, "This By Qadeer Ahmad Siddiqui Dubai UAE: Racing, Dubai 5, Timeless Endurance Championship itself the reputation of being them for their support.”Mr. K bittersweet result for CG was a very good event, The International Cricket Council (ICC) today announced the Events Racing, Dubai driven by Mini. Of course a leading institution for M Mammen, Chairman & Racing Pro who despite very well organised and a six squads that will travel to Namibia for the Pepsi ICC World Falcon Racing Team, we would have liked to win developing fast bowling Managing Director, MRF winning the final race of the very high standard of Cricket League (WCL) Division 2, which will be played from ENOC Racers Team and the final race, but it was skills across all Test playing Limited, said: “It is a historic four round series, had to driving for this type of 17 to 24 January.Canada, Kenya, Namibia, Nepal, Mach1 Blacklist rounding strong competition and in countries.Commenting on moment for MRF. It is a settle for second in the karts. We learnt a lot not Netherlands and Uganda will lock horns in the eight-day out the top ten.Winning the end we did enough to the new partnership, ICC matter of pride for MRF to championship behind only about the driving style round robin tournament, which provides the opportunity for team owner Choueiri take the title. Kartdrome is Chairman, be associated with the ICC Batelco. But victories on for these karts but also the top teams to progress to the ICC Intercontinental Cup Group Chairman and CEO our favourite track and M r . N a r a y a n a s w a m i World Cup Cricket 2015, the day in both the about strategy. It was a 2015-2017, ICC’s four-day first-class competition for Pierre Choueri summed up being on the top step of the Srinivasan, said: “The ICC which is considered by Corporate Category and very enjoyable experience Associate and Affiliate Members, as well as the 50-over Pepsi the race from his team's podium here in Dubai is is delighted to welcome many to be the pinnacle of Nations Cup ensured that for all of us and we did ICC World Cricket League Championship. perspective, "We came always a privilege." MRF on board as a Global one-day cricket.“With this CG Racing won the titles in Fixtures: better than we expected." here with target to win all Alonso's Puntonas team Partner for the ICC Cricket association, both these categories.At 17 Jan – Namibia v Kenya (Wanderers), Netherlands v three races this weekend. which included World Cup 2015, through MRF Ltd, further re-affirms Canada (United), Uganda v Nepal (Wanderers Affies) I t w a s McLaren F1 test which the brand will reach t h e i r p a s s i o n a n d 18 Jan – Namibia v Uganda (Wanderers), Nepal v tough but driver Stoffel consumers across the commitment for the game of Netherlands (United), Kenya v Canada (Wanderers Affies) we did it Vandoorne and world.“MRF is an active cricket both in the national 19 Jan – Rest/reserve day against a Ferrari race promoter of sport and by a n d i n t e r n a t i o n a l 20 Jan – Nepal v Canada (Wanderers), Kenya v Uganda very strong engineer Andrea deciding to be associated arena.”Adding to this Mr. (United), Namibia v Netherlands (Wanderers Affies) field of Stella were at with the ICC in challenging K o s h y K V a r g h e s e , 21 Jan – Kenya v Netherlands (Wanderers), Namibia v Nepal drivers and one stage in fifth economic times, it has Executive Vice President, (United), Canada v Uganda (Wanderers Affies) teams. To place on track, shown its faith and support MRF Limited said: “We 22 Jan – Rest/reserve day Batelco I and in the end in the ICC as well as its intend leveraging this 23 Jan – Netherlands v Uganda (Wanderers), Namibia v say well settled for 11th flagship event. partnership to bring further Canada (United), Nepal v Kenya (Wanderers Affies) done for place which “Through its ‘MRF Pace awareness of MRF as a 24 Jan – Final (Wanderers), 3rd v 4th play-off (United), 5th v winning earned them the Foundation’ Academy, global brand.” 6th play-off (Wanderers Affies) the title, Best New Team which has seen it work and to my Award for their alongside some of the azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg11)

15-21December 2014, Safar 1435

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IHCC CEO SULTAN BATTERJEE TO SHARE INSIGHTS ON REGIONAL COMMERCE AT SME BEYOND BORDERS SUMMIT 2014 By Qadeer Ahmad Siddiqui Dubai UAE: HCC, a leading turnkey solutions provider that specializes in healthcare, education and mixed-use projects, will mark an emphatic participation at the first-ever ‘SME Beyond Borders Global Models for Success’ summit, with its CEO Sultan Batterjee,sharing industry insights and his experience as an entrepreneur within the region. SME Beyond Borders makes business history in the UAE it’s the first time an event has looked at how global economics impacts the local SME sector. It is set to take place from November 30 to December 1 at Dubai’s Madinat Arena and will convene the world’s foremost experts in the SME space to present leading-edge industry papers, host engaging sessions and insightful panels that seek to empower local businesses with global insights. Set to become a landmark event on the regional SME calendar, the conference is anticipated to attract an audience of 800 delegates each day, and feature prominent speakers from the global SME landscape. In his keynote address on Day 2 of the conference, Sultan Batterjee, a renowned entrepreneur within the Middle East, who is also Founder and President of Lifestyle Developers Ltd, will share his passion for business and focus on his personal involvement in engaging with the region’s youth and encouraging and inspiring them to venture into innovative areas of enterprise development. He will also share personal accounts of how he is giving back to the community in his role as a developer with a cause seeking to help build a sustainable future

for his generation through the key businesses he is involved with. Sultan Sobhi Batterjee said:“The SME Beyond Borders summit offers an ideal platform to showcase the experience and involvement of SMEs in the region’s commerce sector, while providing us with an opportunity to network with peers in the industry and share best practices. It is an honour to be able to share my experiences with so many of my esteemed peers.”IHCC is a regional company with international expertise in turnkey solutions for healthcare, education and mixed-use developments. A design and build company, it also provides other customized solutions such as consulting, construction, equi p p i n g , f u r n i s h i n g , staffing and facilities management as well as renovation and project management services. IHCC is a first-of-its-kind specialized local contractor that understands the region’s regulatory environment and offers end-to-end expertise that is best suited for its unique requirements. Lifestyle Developers is a real estate development company that aims to raise the standard of living by focusing on impacting the professional and aspirational community across the MENA region through developing real estate that focuses on design, quality, affordability and community.

SHEIKH AHMED WELCOMES AIR ASTANA AND THEIR NEW DAILY SERVICES TO DUBAI FROM ALMATY

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ECOWASTE 2015 TO ATTRACT MAJOR INTERNATIONAL COMPANIES To Showcase Cutting-edge Solutions and Best Practices in Integrated Waste Management By Qadeer Ahmad Siddiqui Dubai UAE: he upcoming edition of EcoWASTE, a platform dedicated to showcasing next generation waste management and recycling solutions, will converge some of the biggest names globally in the integrated waste management domain to explore opportunities and debate challenges surrounding the crucial s u s t a i n a b i l i t y issue.Scheduled to run from 19 to 22 January, 2015 during the Abu Dhabi Sustainability Week (ADSW), EcoWASTE 2015 is set to attract international names such as Lavajet, a subsidiary company of Batco that specializes in solid waste management solutions, Averda,a leading provider of environment and integrated resources m a n a g e m e n t solutions,Cubic Art-Pixels,a company that manages licensing and customer care services at Tadweer (Center of Waste Management Abu Dhabi) and Model Building Maintenance Dallah Waste Management services LLC.H.E Eisa Saif Al Qubaisi, General Manager of Tadweer, said:"The overwhelming response from local and international companies to participate in E c o WA S T E 2 0 1 5 a n d showcase their latest technologies, innovations, solutions and best practices

in waste management underlines the growing importance of this platform for the emerging integrated waste management i n d u s t r y. E v e r y y e a r, EcoWASTE enables waste management experts to explore potential business opportunities worth billions of dollars.”Al Qubaisi added that the high level participation of key stakeholders at the annual event reiterates Abu Dhabi's prominent position as a global destination that leads sustainability efforts.Elie Salem, Project Manager, Lavajet, said: “EcoWASTE is an ideal platform to highlight our commitment to finding lasting solutions for waste treatment and disposal challenges. The presence of leading experts in waste management and recycling will offer us an important learning and networking opportunity. We c o m m e n d Ta d w e e r ’ s commitment towards sustainable development and safeguarding the health a n d s a f e t y o f

society."Jeroe n Vincent, C h i e f Operating Officer for GCC Region, Averda, said: "Last year’s inaugural edition of E c o WA S T E highlighted the urgent need to reduce urban waste, and offered us an opportunity to raise awareness on the importance of community participation in adopting sustainable practices in waste recycling. We look forward to showcasing our indigenous city cleaning services, advanced waste management solutions and intelligent applications in waste collection, segregation and recycling for key decision makers and stakeholders in sustainability".Saleh Al Ameri,Project Manager, MBM Dallah, said: "We are k e e n t o l e v e r a ge our participation in this important international event to keep up-to-date with the latest innovations in waste management sector as well as showcase our latest products and technical capabilities. Given the significant presence of senior executives from local and international waste management organizations, we look forward to expanding our business

presence and building new partnerships with industry peers.Rami Abu Hayyah, General Manager, Cubic ArtPixels, said:“At EcoWASTE 2015, we plan to roll out a whole gamut of new smart applications that will improve the quality and efficiency of services. The focus of such services will be to optimize business performance and achieve the sustainability goals of our customers."EcoWASTE 2015 joins forces with the eighth World Future Energy Summit (WFES) and the second International Water summit (IWS) to promote the interconnectivity between energy, water and waste for a sustainable future. The fifth assembly of the International Renewable Energy Agency and the seventh Zayed Future Energy Prize Awards ceremony will also be collocated with Abu Dhabi Sustainability Week. Cohosted by Masdar and Tadweer (Center of Waste Management Abu Dhabi), EcoWaste seeks holistic solutions for challenges in waste management. The initiative, organized by Reed Exhibitions, is expected to draw more than 2,000 buyers and key industry experts as well as 50 leading companies from around the world to deliberate on international policies and best practices for ensuring a clean and green future.

ROLE FOR CHIEF INFORMATION OFFICERS EXPANDS AS APPROACH TO IT SPENDING EVOLVES IN THE MIDDLE EAST Investments in Technology should Target Long-Term Business Revenue Generation and Customer Service Satisfaction: Industry Experts By Qadeer Ahmad Siddiqui Dubai UAE: he approach to IT spending in the Middle East needs to evolve from basing decisions on short-term return on investments to grounding them on long-term revenue generating opportunities, according to industry experts.Savitha Bhaskar, Chief Operating Officer at Condo Protego, a leading data storage and security firm based in Dubai, highlighted the critical steps organizations need to take in order to reap the benefits that emerging technology has to offer. Responding to survey results that were revealed by the global IT and business transformation leader, EMC, during its industry forum last week, Bhaskar said IT managers need to build a better case when proposing investments in technology to the decision m a k e r s i n t h e i r companies.Nearly twothirds (64 per cent) of companies in the UAE believe that spending for technology falls outside the jurisdiction of the IT department, according to the EMC Forum survey results.“In most organizations, IT managers will build a case based on total cost of ownership and immediate return on investment, concluding that the procurement of that

technology is at the right cost,” Bhaskar said. “While this has worked before, it is a traditional ‘procurement’

making process, Bhaskar said.“In the more mature markets you will find that CIOs sit somewhere between the CEOs and the COOs. In this region, we will definitely get there, but it will take time.”Habib Mahakian, Regional General Manager, Gulf and Pakistan at EMC, said: “IT is becoming an enabler to the business and bringing profitability, rather than a cost center. We are witnessing a growing trend of CIOs becoming business advisors as their role shifts from one that is operational to one that is involved in advanced projects. Decision makers are now looking to CIOs for ways to take their businesses to the next level.”We must not forget that one solution cannot fit all requirements. Captured data is heterogeneous, and so different platforms are best suited for different applications. This is why many companies will find a hybrid approach works best and is more realistic. Enterprise workload applications, such as those relating to customer relationship management and human resources, are likely to be easy candidates for putting on the public c l o u d . H o w e v e r, c o r e workload applications, those that are at the heart of the business and play an important role in creating its competitive advantage, are

MBRSG takes up the role of a knowledge partner and a platform for dialogue among public and private entities in order to complement their achievements in enriching

24 November, providing global best practices on Smart Government transformation.The

the environment of innovation in Dubai and the UAE. It is evident that the dissemination of knowledge is needed by all stakeholders for productive and efficient engagement. Having said that, we have partnered with SAP to design and develop this

monthly series of talks, aimed at public sector employees, features global thought leaders on government transformation in an increasingly networked and smart cities ecosystem. The sessions will tackle key topics such as the growing importance of mobility, cloud, mobile apps, big data, social media, and business analytics amid SAP’s forecast that 50 billion devices will be connected to the Internet of Things by 2020.In the run up to the first of the sessions on 8 December, a curtain raiser was convened on 24 November that brought t o g e t h e r D r. B a s s e m Yo u n e s , D i r e c t o r o f Strategic Alliances, MBRSG; Dr. Hichem Maya, Head of Business Transformation Services, SAP EMEA; and Peter M i t t e m e y e r, H e a d o f Business Innovation and Tr a n s f o r m a t i o n , S A P EMEA to deliberate on “Ideation to Innovation”.“In line with the recently launched innovation strategy and the UAE’s journey of innovation towards higher levels of citizen- engagement,

learning series to best serve the target audience,” said Dr. Bassem Younes, Director of Strategic Alliances, MBRSG.“The real challenge in public sector innovation is not to create ideas, but rather to take a great idea and define, design and develop the business model and p r a c t i c e , ” s a i d Ta y f u n Topkoc, Managing Director, SAP UAE.“We have helped government organizations to run simple by providing innovative solutions on the SAP HANA platform, and connecting governments, communities, and citizens on the cloud. Our Design Thinking process will help to show public sector organizations in the UAE and beyond how to creatively bring great ideas to life, and demonstrate t h e i r v a l u e t o governments,”added Ta y f u n To p k o c . A l l attendees to the Innovation Days series will receive a certificate of their participation.

more likely to remain on By Qadeer Ahmad Siddiqui premise. These could Dubai UAE: include applications that approach that does not take is Highness Sheikh help manage manufacturing, into consideration the true Ahmed Bin Saeed Al as well as research and value of acquiring and Maktoum, Chairman development,”Bhaskar deploying that technology of Dubai Airports; President said.“However technology towards customer of the Dubai Civil Aviation continues to evolve, and this satisfaction and the bottomAuthority; Chairman and list keeps shrinking. One line of the organization. CEO of Emirates Group and thing is certain, however. Instead, IT managers need Chairman of flydubai laid on More companies are to build business cases that a private visit for Air Astana recognizing that they need to focus on the business President and CEO Peter make this transition to more benefits that investing in that Foster and Senior VP efficiently manage their technology would bring.”For Marketing and Sales, resources from spending example, moving an Ibrahim Canliel, last week both time and money on dayapplication to the cloud can when Kazakhstan’s awardto-day IT operations, to the city of Astana playing both enhance customer winning airline formally pursuing new opportunities host to Expo 2017.Air experience and reduce inaugurated its daily flights for business growth.”Condo Astana already serves four operational costs, while between Dubai and BABYSHOP HOSTED EXPERTS AT Protego is an EMC times daily flights from Abu business analytics could Almaty.Air Astana operates Signature Partner and Tier 1 Dhabi, alongside Etihad MOTHER, BABY AND CHILD SHOW 2014 lead to a growing market the route alongside flydubai, partner, as well as a certified Airways, in a code share and discovery of new using A320 aircraft, while •Parenting Experts Offered Advice to First Time EMC Services Partner. In share.Speaking to Dubairevenue generating flydubai uses NextMums at Specially Designed ‘Babyshop 2013, the firm was rewarded based media Peter Foster opportunities.”The role that Generation Boeing 737-800 the EMC “Best Enterprise confirmed that the airline Experts Lounge’ technology plays in an aircraft. flydubai’s Chief Storage Division Partner in was set to report a ‘very organization’s future makes Executive Officer, Ghaith Al baby, nutrition and sensory t h e G u l f ” A w a r d i n By Qadeer Ahmad Siddiqui healthy’ operating profit for it essential that CIOs are Ghaith, was also in development. The recognition of its design-led Dubai UAE: this year, bolstered by an involved with CEOs and attendance at Air Astana’s abyshop, Landmark designated space also consultative selling and increase of 120% in transit COOs in the decisioncelebration which was held Group’s one-stop offered a perfect project implementation. traffic, despite a devaluation at Dubai’s H Hotel on concept store opportunity for new parents of the Kazakhstan Tenge in Sunday evening, 16th ABU DHABI FUND FOR DEVELOPMENT LAUNCHES INTERNAL EXCELLENCE AWARD specializing in nursery to meet, share experiences February affecting the local November.In his welcoming furniture, baby basics, and discuss their market. Furthermore, he Initiative Aims to Promote Excellence and Creativity at Workplace speech Mr. Foster said he fashion clothing, toys and challenges.The Babyshop confirmed the airline was was delighted to be serving Expert Lounge hosted fun very close to determining a By Qadeer Ahmad Siddiqui General Sheikh Mohamed Excellency Mohammed Saif was established in 1971 as a maternity wear, today Dubai again, highlighting Bin Zayed Al Nahyan, Crown Al Suwaidi, Director General leading national entity to participated it the Mother, activities for children with new narrow-bodied fleet Dubai UAE: the route was already bu Dhabi Fund for Prince of Abu Dhabi, Deputy of ADFD, said: “At ADFD, we provide development aid to Baby and Child Show balloon bending, face type in what will be a two proving very popular both D e v e l o p m e n t Supreme Commander of the believe that investing in our emerging economies in the (MBC) 2014 which ran from painting and magic shows, horse race between Airbus for tourist traffic and for ( A D F D ) t o d a y UAE Armed Forces and human capital is key to form of concessionary loans November 27-29 at the in addition to offering for the A320 NEO and Kazakhstan residents with e x c i t i n g p h o t o Boeing with the 737 Max. Air announced the launch of its Chairman of the Abu Dhabi achieving our ambitious and grants on behalf of the D u b a i W o r l d T r a d e property investments in the opportunities with a lifeAstana has an RFP out with internal Excellence Award E x e c u t i v e C o u n c i l . T h e objectives. This excellence Abu Dhabi government. The Centre.Elizabeth Bain and UAE. Forward bookings are size version of the popular the big leasing companies, program as part of its priority a w a r d w i l l r e c o g n i z e a w a r d r e f l e c t s o u r Fund also manages the Julie Malon from Nurture to so strong for December and ‘ H e l l o K i t t y ’ specifying 11 aircraft for to develop an organization- employees in six categories: commitment to developing government grants provided Sleep Dubai, Sheena January that a B767 will character.Babyshop is a arrival from March 2016. wide culture of excellence the excellent administrative our employees’ capacities, by the UAE through direct Wilson, Founder of Wilson operate the route, he leader in the niche The airline also has three and encourage a healthy employee, the excellent skills and knowledge to supervision and follow-up of Sensor for Children and said.Dubai was Air Astana’s segment of 0-16 year olds Boeing 787s on order - for spirit of competition to technician, the excellent accelerate their overall the implementation and Leanne Gardner from first international service, and offers an exhaustive 2019 delivery.Air Astana is a elevate performance levels support employee, the p e r f o r m a n c e a n d operation of the projects. To British Orchard Nursery initially served from Almaty selection of products to suit joint venture between across all departments.The e x c e l l e n t s p e c i a l i s t departmental efficiency. We date, the Fund has granted w e r e a v a i l a b l e a t in 2002 and running through their varied needs. The K a z a k h s t a n ’s n a t i o n a l Excellence Award program employee, the excellent new are confident the Award will and managed more than Babyshop Expert Lounge to 2010. The airline is company complies with the wealth fund Samruk Kazyna articulates the strategic employee, and the excellent incentivize our employees to AED61 billion towards to share their knowledge hopeful that once this route highest quality standards and BAE Systems, with vision of the Abu Dhabi l o n g - s e r v i n g develop promising careers financing 416 development a n d e x p e r t i s e o n is firmly established it will to ensure its products are respective shares of 51% government under the employee.Announcing the at ADFD.” Abu Dhabi Fund projects in 71 countries pregnancy, parenting, eventually serve Dubai to directives of His Highness launch of the award, His for Development (ADFD) around the world. fitness for mother and child-safe. and 49%. Astana too, ideally ahead of azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg12)

ROCKWELL AUTOMATION HIGHLIGHTS TECHNOLOGY AND SOLUTIONS TO OPTIMISE PRODUCTION, MAXIMISE PROFITS AND CUT COSTS AT ADIPEC 2014

15-21 December 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70 Pg13

ABU DHABI TRANSMISSION & DESPATCH COMPANY (TRANSCO) RECEIVES ISO 55000 ACCREDITATION CERTIFICATE IN ASSET MANAGEMENT By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Transmission & Despatch Company (TRANSCO), a leading company in water and electricity transmission, celebrated receiving the International Accreditation of Asset Management (ISO 55000). Jacobs Engineering Group, an Endorsed Assessor by the Institute of Asset Management ( I A M ) , awarded the certificate to H.E. Abdulla S a i f A l N u a i m i , Chairman of the Board of Directors in TRANSCO, i n t h e presence of H.E. Engineer Zaid Daoud Al Siksek, Managing D i r e c t o r o f TRANSCO.The ceremony was attended by H.E. Engineer Mohamed Salem Bin Omair Al Shamsi, TRANSCO Board Member and Managing Director of Al Ain Distribution Company (AADC), H.E. Engineer Abdulaziz Abdulrahman Al

Hemaidi, TRANSCO Board Member and AADC advisor along with a number of TRANSCO managers and employees.H.E. Abdulla Saif Al Nuaimi expressed his pride and j o y w i t h t h i s achievement that will b e a d d e d t o TRANSCO’s long series of achievements upon the awarding of the certificate of

certificate, calling upon everyone to sustain this standard to further fulfill and maintain other achievements, and promote the culture of excellence and innovation in order to reach the highest levels to achieve the c o m p a n y ’ s vision.TRANSCO clearly demonstrates a culture of continuous improvement and is

i n t e r n a t i o n a l accreditation for applying Asset M a n a g e m e n t standards (ISO 55000) which will place TRANSCO in the ranks of global companies that compete in the field of Asset Management with the highest i n t e r n a t i o n a l standards.Al Nuaimi congratulated TRANSCO staff for obtaining this

continually looking for new and innovative approaches to the way it manages assets”, s a i d M r. N i c o l a s S i m o n i n , representative of Jacobs Engineering Group. Mr. Simonin stated that TRANSCO is one of the first organisations in the water & electricity industry to achieve this prestigious certification in the GCC.

ABU DHABI TO HOST SECOND EDITION OF ‘GLOBAL FORUM FOR INNOVATIONS IN AGRICULTURE’ FROM MARCH 9-11, 2015 International public and private sector experts to address ‘climate-smart agriculture’ at three-day exhibition and conference By Qadeer Ahmad Siddiqui Dubai UAE: he second edition of the Global Forum for Innovations in Agriculture (GFIA) is set to take place in Abu Dhabi from March 9-11, 2015. Held under the patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority and in strategic partnership with the Abu Dhabi Food Control Authority (ADFCA), the exhibition and conference will feature more than 300 nextgeneration agricultural solutions that could shape the future of sustainable farming around the world. With global policy makers and scientists tasked with identifying innovative ways to feed a population of more than nine billion people by 2050, GFIA will aim to accelerate the development of solutions that meet the world’s pressing challenges. GFIA will bring together participants from the entire agricultural value-chain - from agribusiness and academia to policy and investment - to witness more than 400 presentations of gamechanging ideas with the p o t e n t i a l t o fundamentally change the way food is produced, processed, stored, distributed and consumed. “As the world looks to support sustainable economic and social development into the 21st century and beyond, the solutions we identify to our food and water security challenges today will define the future of our nations,” said

Mohamed Jalal Al Rayssi, Chairman of the Organising Committee, at Abu Dhabi Food Control Authority.“Furthermore , with climate-smart food production being a critical factor for the UAE and other waterconstrained parts of the MENA region. Abu Dhabi is strongly committed to driving the global dialogue on food security and climate resilience and this event reinforces that commitment. We look forward to welcoming some of the world’s leading experts in this field.”The inaugural Global Climate-Smart Agriculture Summit will serve as key element of the 2015 event. The summit has been developed under the guidance of the Global Alliance for Climate Smart Agriculture launched during the UN Climate Summit in New York in September 2014. Climate-Smart Agriculture is a strategic farming approach designed to raise agricultural productivity whilst mitigating the effects of climate change.“From policy-makers and governments to food producers, commercial organizations, bilateral and multilateral development agencies and investors, GFIA is a stage that helps actualize real progress. This harmonization approach is essential if we are to meet the challenge of feeding a rapidly growing global population.”The second edition of GFIA will also include newlylaunched ‘Hosted Scientist Programme’ an initiative that will assemble 300 of the world’s leading scientists in Abu Dhabi, to establish a scientific crucible for discussion, knowledge sharing and

By Qadeer Ahmad Siddiqui Dubai UAE: o c k w e l l Automation successfully concluded its participation at the recently held 2014 Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) in Abu Dhabi with an event-wide focus on their modern D C S a n d comprehensive solutions for monitoring, control and optimization across the oil & gas supply chain.The premise of engaging in this exhibition is to gain profitable networking opportunities from the wide range of customers and industry’s best suppliers whilst promoting the modern distributed control system (DCS) – PlantPAx.At the event, experts and top executives from Rockwell Automation, coming from Europe and Middle East, presented a wide range o f i n t e g r a t e d information along with control, power and safety solutions across the entire oil and gas supply chain. The event also provided an excellent opportunity for the local team to interact with the ever growing number of visitors, meet new clients and strengthen business relationships with existing customers.“The oil and gas industry requires modern production facilities with much higher flexibility. At this event, attendees were able to see firsthand the smart, safe and sustainable

the advancement of research.A ‘Research & Collaboration Zone’ will allow academics from across the developed and developing world to m e e t , s h a r e k n o w l e d g e , collaborate, and network with investors to commercialize breakthrough ideas. In addition, the GFIA conferences featuring 250 speakers will address a range of key issues critical to the future of global agriculture and food production, including: •Solutions for the reduction of postharvest losses and food waste; •ICT in agriculture: how ICT can promote sustainable and climate resilient agriculture; •Land restoration and agroforestry: restoration of the world’s degraded arable land; •Non-conventional water use and agriculture in arid climates; •Edible cities: growing the food where the majority of the world’s population lives; and •Workshops on aquaculture and indoor agriculture. GFIA is sponsored by the Food Security Centre Abu Dhabi, Exeed Industries and the Federation of UAE C h a m b e r s o f Commerce & Industry. And held with official support from the UAE M i n i s t r y o f Environment & Water, with a keynote speech planned by H.E. Dr. Rashid Ahmed Bin Fahad, Minister of Environment and Water, UAE. For more information and to register, please visit the GFIA website http://www.innovationsi nagriculture.com/

portfolio of Rockwell Automation that can provide solutions to optimize production while enhancing business performance.” said Neil Enright, sales

d i r e c t o r, R o c k w e l l Automation Middle East.A. Zak Meziou, PhD, principal consultant, Rockwell Automation, presented a paper on Operational Excellence:Intelligent Diagnostics and Automation for the group discussion e n t i t l e d : T h e Implementation of Model-Based Predictive Emission Monitoring System for Reducing Fuel Consumption and Emissions Output".The paper described the implementation of a patented, model-based, Predictive Emission Monitoring System (PEMS) as an alternative to the traditional hardwareb a s e d solutions.vMonitor, now a Rockwell Automation company, displayed its extensive application know-how inclusive of w i r e l e s s t e l e m e t r y, hardware, software and the ability to seamlessly i n t e g r a t e solution.“We're enabling the Digital Oilfield by providing end-to-end Digital Oilfield Solutions to the

Oil & Gas sector” mentioned Thony Brito, regional sales manager, vMonitor, MENA & India. “We bridge the gap between oilfield service and automation

companies by designing affordable, fully integrated systems that capture and send data from the remote asset site to the office, offering compatibility and seamless integration with 3rd party systems and customers’ existing data infrastructures” he added further.At the stand vMonitor d i s p l a y e d i t s reengineering capabilities for the automation industry by developing highly advanced wireless communication solutions for the Oil & Gas industry at significant savings over c o n v e n t i o n a l t e c h n o l o g y. T h e i r experts demonstrated wellhead, pipeline and remote tank level monitoring along with the artificial lift monitoring and analysis systems such as ESP and Gas Lift Well monitoring and analysis.Rockwell Automation looks forward to highlight its latest Oil & Gas trends, solution and technology at the 2015 version of ADIPEC.

HEALTHY HABITS FOR THE HOLIDAYS By Qadeer Ahmad Siddiqui Dubai UAE: he holiday season is around the corner bringing with it expanding waistlines, stuffed turkeys and overflowing glasses of bubbly. Come t h e N e w Ye a r, resolutions will be made to shed the added pounds. This can be avoided by adopting healthier eating habits, as outlined by Dr. Anita Das Gupta , Clinical Dietician at Abu Dhabi’s leading tertiary healthcare institution Burjeel Hospital, during the season to be merry: •Don’t arrive on an empty stomach: As tempting as it is to skip lunch to splurge on dessert at the office Christmas party, avoid doing it. Before going to the party, have a bowl of whole wheat cereal, carrot sticks or a handful of almonds. Skipping meals causes you to overindulge in added calories that you would have otherwise avoided.•Eat slowly: Take time to savour every mouthful of your food – opt for smaller bites and chewing slowly. The brain takes around 15-20 minutes to realize that your stomach is full, meaning by dessert time you are unlikely to overeat. •Eat the ‘good for you’ options first: Starting your meal with a bowl of clear broth or green salad will mean that you are fuller by the time you progress to the stuffed turkey and mashed potatoes and finally dessert.•Make sure munchies are more than an arm’s length away: At a cocktail party, don’t position yourself close to the •Shop smart: It is easy to get distracted by the unhealthy options available in abundance when you shop for groceries during the holiday season.Use a natural sweetener that tastes just as good as refined, processed sugar in desserts. •Plan w i s e l y : W h e n

entertaining guests, do not plan your menu around food choices that are heavy in cream based sauces or empty calories like in a casserole. Instead of the usual mashed potatoes, sweet potatoes grilled with a drizzle of olive oil is a yummier, healthier option. Rather than a deep fried chicken breast slathered in mushroom cream, grilled chicken with a side dish of fresh vegetable salad is a better choice. •Serve healthier desserts: Melt a bar of at least 70% good dark chocolate, a n d t h e n d i p strawberries in it for a delicious finale to the meal. Toss together fresh fruits cut in to bite sized pieces for a colourful, healthy dessert.•Hang out with friends at the park: Do not kill time in front of the TV after a large meal, put on your running shoes and head to the park with a friend..•Buy fitted clothing: Holidays are times for a new wardrobe from the cozy sweater for Christmas party to the new dress for the New Years’ Eve party. When shopping, look for fitted clothing as these will act as a deterrent when you reach out for a second helping of dessert.•Be mindful of beverages: Alcoholic drinks lessen inhibitions and prompt overeating and the nonalcoholic beverages are usually laced with added refined sugars. At a party or at dinner out, ask the waiter for freshly squeezed juices or a glass of a good red wine. Keep it to a glass or two.

By Qadeer Ahmad Siddiqui Dubai UAE: orn and raised in the bustling city of M u m b a i , Murcyleen Peerzada hails from a wealthy Kashmiri Muslim family. Originating from the white city of Srinagar, Kashmir, she finished her schooling from Podar International School, Santacruz (Mumbai) and completed her graduation from Narsee Monjee College of C o m m e r c e a n d Economics (Mumbai) holding a degree in Mass Media & Communications. She grew up in a 'liberal Muslim household' and received basic Islamic education however she wasn't a practicing Muslim till 21. Like many of the youth living in Mumbai, Murcyleen too had a dream of her own. Growing up watching Bollywood movies, she hoped to one day become part of the glamorous cinema world. Ever since she was 4 years old she dreamt of becoming a m o v i e s t a r. H a v i n g received several offers from top Bollywood casting directors during her final year at college, she had a clear vision as to what path she wanted to take on in life. Her well-todo Mumbai-based Kashmiri Muslim family however would not allow her to take up any film job unless it was offered by the l e g e n d a r y Ya s h R a j banner. Yash Chopra was a close family friend for close to three decades. She started her career at 19 as an assistant director in YRF. Her first movie was ‘Ek tha Tiger’ which went on to become one of the highest grossing films in Indian cinema.Murcyleen eventually landed up getting a lead role in one of

the movies under the YRF banner however during her screen test when faced with the camera for the first time, she felt more exposed than she ever did in her life. That was in 2012. Two years on, Murcyleen Peerzada, a 23-year-old Kashmiri woman based in Mumbai, does not idolize any Bollywood actor. She now dreams of “being like Yasmin Mogahed”, an Egypt-born American preacher known for her talks and articles on Islam.What bought about the change in her life was the death of well-known Bollywood Director & Producer Yash Chopra in 2012. The sudden death of a man who she long considered as one of her mentors got her to really think about the meaning of life which further lead to her questioning the existence and purpose of the human race as a whole.In the search for all her answers, Murcyleen began to read up on Islam for the very first time in her life. She came across transcript of a video of Zakir Naik on the topic ‘Women in Islam’ and read it all in one evening. Following course she began to train under Farhat Naik, wife of world renowned Islamic speaker and orator, Dr. Zakir Naik

who heads the ladies wing in IRF and within a short while became one her most dedicated students.Training under Mrs. Naik for more than 2 years, Murcyleen has now devoted her life to learning about the various facets of Islam and spreading the knowledge amongst fellow followers of the religion. Earlier clothed in the most stylish Westernized outfits she now wears an allblack burqa. Her social media profile pictures have gone from her posing in glamorous tops to one in which she is draped in a hijab.With the vision and aim to be more involved in charity work and organizing Islamic events, Murcyleen wants to work towards creating a wider platform for Islamic women speakers as she feels there is a lot of scope for that to happen. Murcyleen organized the largest Islamic event in India for women in the month of August, 2014 which was attended by over 7000 women. Several top speakers from IRF including murcyleen a d d r e s s e d t h e gathering.Having delivered several talks and sermons in India, she now wants to spread the knowledge she has acquired in different cities and countries of the world. UAE being a country that she frequently visits is one of the few places Murcyleen feels a deep connect to. Speaking at a wider, international level and addressing issues related to women to bring about a positive change in societies around the world is her ultimate goal.Staring January 2015, Murcyleen will be delivering sermons in Dubai addressing and educating the women of Islam on the religion.

AL FOAH DATES FACTORY REVIVES THE TRADITION OF EMIRATI DATES By Qadeer Ahmad Siddiqui Dubai UAE: l Foah Dates Factory is taking part in the activities of Sheikh Zayed Heritage Festival 2014, introducing festival visitors to a unique inheritance of dates the UAE’s iconic fruit which have been grown and packaged locally as a legacy of the UAE’s ancient traditions.Sheikh Zayed Heritage Festival 2014 is held under the patronage of His Highness Sheikh Khalifa bin Zayed Al Nahyan,UAE President; with the support of His Highness General Sheikh Mohammed bin Zayed Al Nahyan,Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. HE Mohamed Al Ghanim Al Mansouri,Deputy General Manager of Al F o a h D a t es Factory said:"Firstly,I am grateful to all those involved in this exceptional cultural event. I wish to thank the

YASH CHOPRA & BOLLYWOOD TO ZAKIR NAIK & HIJAB: THE JOURNEY OF MURCYLEEN PEERZADA

festival’s Higher Organizing Committee for this unique opportunity to help the general public particularly the young generation experience our heritage through our dates, interacting with new products and innovations in the dates industry."HE Al Mansouri pointed out that Sheikh Zayed Heritage Festival 2014 has become a vital platform for upholding the nation’s customs, and a popular magnet that brings together citizens, residents, tourists and foreign delegates. This makes it an unparalleled opportunity to exhibit the entire life cycle of dates from the time they are planted, harvested, packaged and finally displayed on the shelves of retail outlets.According to HE Al Mansouri: "It’s no secret that the boom in the UAE’s dates industry can be traced back to our founding leader, His Highness Sheikh Zayed bin Sultan Al Nahyan may

God rest his soul who was dedicated to agriculture as a whole, including palm dates. Forty-three different types of dates are sold from the UAE to the global market, courtesy of these great efforts from our founding father may God rest his soul. Festival-goers who enter the pavilion get a tour of the company's role in marketing dates for farmers to cater for a global luxury market of high quality dates. Al Foah Dates Factory exports up to 100,000 tons per year to Australia, South Africa, China and East Asia, a m o n g o t h e r markets.Sheikh Zayed Heritage Festival 2014 has a special corner for children, where they can taste different luxury dates and date-based products free from any artificial flavours, colouring or preservatives.Visitors will get a detailed description of the numerous types of dates on a special map, including the ‘Alkhreif’ variety that is considered

the finest. This type has over 30 species such as Lulu, Alkhnezi, Maritime, Boumaan, Fared and others. Another type is the ‘Alsayb’, which comes in about 150 species.HE Al Mansouri noted that the festival is an excellent platform for farmers to compete, and a competition has been launched to encourage farmers to showcase their new offerings. The competition has seven categories, including an elite category that in turn has 10 varieties.The farming of palm dates remains an essential feature on the map of Emirati heritage, and has been passed on as a vital food source and tradition from generation to generation. In this context, Sheikh Zayed Heritage Festival 2014 is a valuable breeding ground for planting and nurturing the seeds of cultural diversity that have blossomed in this vital industry.

FLYING COLOURS CORP. NEARS COMPLETION ON MAINTENANCE WORK ON SECOND AIRCRAFT UNDER APPROVAL FROM QATAR CIVIL AVIATION AUTHORITY By Qadeer Ahmad Sidiqui Dubai UAE: lying Colours Corp., the North Americasbased completions, refurbishment and maintenance specialists, returns to Middle East Business Aviation (MEBA) at Dubai World Central December 810,Booth 452 with the announcement that maintenance work on a second aircraft under approval from the Qatar Civil Aviation Authority (QCAA) is nearing completion. The interior is being refurbished in new luxurious leathers and fabric, custom carpet and includes the installation of a four-place conference grouping which will result in increased passenger capacity, up from 10 to 12. The aircraft’s exterior is being refinished in a stylish custom metallic paint scheme.The project which will have taken around 10 weeks to

complete also includes a number of maintenance calendar inspections and service bulletins. Flying Colours Corp’s dedicated maintenance team is currently working on further projects with the s a m e Q a t a r i operator.Th is latest project follows a Bombardie r Global Express w h i c h underwent MRO work at Flying Colours Corp’s headquarters in June marking the company’s first Qatari registered aircraft to be worked on under approval from the QCAA. Flying Colours Corp. was awarded approval on June 17th to undertake continuing airworthiness and

maintenance work on aircraft registered in the State of Qatar, including all those under its Transport Canada Civil Aviation (TCCA) approval

including the full Bombardier Challenger range, Bombardier Global Express, and the Dassault Falcon f a m i l y. “ We a r e v e r y pleased to return to MEBA in this our fourth year at the show. The Middle East is an extremely important region for us and we are delighted to be nearing

completion on a second aircraft under approval f r o m t h e QCAA.”commented Sean Gillespie,Executive Vice President,“We anticipate further developing our business as demand for private jet travel throughout the Gulf region continues to increase. During the show, we will be talking up our latest approvals and informing potential clients about the benefits of using our facilities.”The QCAA approval adds to the existing broad range of maintenance approvals that Flying Colours Corp. has achieved. Current approvals include CAAC, GACA, Transport C a n a d a , FA A , E A S A , C a y m a n Islands, and the Isle of Man, Combined,these certifications enable the business to offer on-going services to private aircraft on the relevant varying registries.

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MOHAMMED BIN RASHID SCHOOL OF GOVERNMENT HOSTS NATIONAL DAY FORUM By Qadeer Ahmad Siddiqui Dubai UAE: ohammed Bin Rashid School of Government

15-21December 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70 Pg14

THE PODIUM LOUNGE ABU DHABI CLOSES OUT ANOTHER SUCCESSFUL FORMULA 1™ SEASON OF RACE AFTER-PARTIES AT THE YAS VICEROY ABU DHABI Kim Kardashian dined at The Podium Lounge’s new pop-up restaurant ROKU on Saturday night before her VIP Room gig By Qadeer Ahmad Siddiqui Dubai UAE: rit Award w i n n e r s Rudimental performed to a sell-out crowd at The Podium

stellar line-up this y e a r. “ We ’ r e r e a l l y pleased with the success of The Podium Lounge Abu Dhabi this

(MBRSG), a research and teaching institution focusing on public policy in the Arab world, today organized a National Day Forum titled ‘Leadership

parties. On Saturday night, Kim Kardashian and her entourage dined at ROKU, the

year to see this many people through our

Lounge on Sunday night, bringing the

curtain down on a

hugely successful Abu D h a b i F 1 ™ w e e k e n d . T h e glamorous venue on the Marina Wing rooftop at the iconic Yas Viceroy Abu Dhabi was packed to capacity each night of the Grand Prix weekend, as racegoers danced into the early hours at the sensational after-

pop-up Japanese restaurant specially c r e a t e d ( i n collaboration with the Ya s V i c e r o y A b u Dhabi) by The Podium Lounge to cater for

those partygoers wanting a memorable Race Dinner before catching the after-party action. Freddie Hunt, son of F1 racing legend James Hunt, was a fantastic guest host and was seen on the dance floor a number of times enjoying the music on offer from The Podium Lounge’s

doors in only our

second year here is just fantastic. Rudimental were definitely a highlight, and it was wonderful to see everyone having such a great time. We’re looking forward to an even bigger year in 2015!” said Max Palethorpe, Director of The Podium Lounge, Abu Dhabi.

and National Identity’ to mark the upcoming 43rd UAE National Day.The day-long forum comprised three sessions. The first session, ‘Zayed the Leader’, was presented by His Excellency Lieutenant General Dhahi Khalfan Tamim, Deputy Chairman of Police and General Security in Dubai. The second session was headlined by Jamal Bin Huwaireb, M a n a g i n g D i r e c t o r, Mohammed Bin Rashid Al Maktoum Foundation, and shared insights on ‘Sustainable Leadership in the UAE’. Dr Amal Belhoul, Societal Affairs Consultant, Watani El Emarat Foundation, hosted the third session on ‘Practices of Good Citizenship’. Dr Ali Sebaa Al Marri, Executive

SHEIKH ZAYED HERITAGE FESTIVAL 2014 SURPASSES 100,000 VISITORS IN 1ST WEEK ‘Layali Al Wathba’ festivities being held to honor the UAE’s 43rd National Day

President, MBRSG, said: B y Q a d e e r A h m a d “The purpose of the Siddiqui Dubai UAE: National Day Forum is to heikh Zayed use the commemorative Heritage Festival platform to deepen our 2014 has attracted more than 100,000 visitors during its first week, bringing together UAE citizens, residents, foreign tourists and dignitaries from all segments of society. The overwhelming turnout echoes the magnitude and diversity of the festival’s phenomenal

knowledge about the UAE, and enhance the spirit of patriotism. On this important occasion, we are keen to highlight the achievements of our young nation and celebrate the people b e h i n d t h e s e achievements. The forum serves to connect the vision of the past with the success of the present and offer a commitment to the future.”The Mohammed Bin Rashid School of Government is committed to promoting good governance through enhancing the region’s capacity for effective

public policy. The school uses a four-pronged approach, which includes applied research in public policy and management, academic programs in public policy and administration, executive education programs and knowledge forums for scholars and policy makers.

attractions.The festival is held under the patronage of His Highness Sheikh Khalifa bin Zayed Al Nahyan, UAE President; with the support of His Highness General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. It is held under the supervision of His Highness Sheikh Mansour bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Presidential Affairs.The festival runs until 12th December 2014, offering numerous interactive exhibitions that reflect the rich

By Qadeer Ahmad Siddiqui Dubai UAE: adweer (Center o f W a s t e ManagementAbu Dhabi) will mark the 43rd UAE National Day with a host of cultural activities to pay tribute to the UAE’s history as well as its s i g n i f i c a n t achievements in multiple fields under the country’s visionary leadership.On December 1, Tadweer will host a tent in the park opposite InterContinental Hotel Abu Dhabi. Open to the general public, the tent will feature dedicated corners for traditional activities, henna painting, popular dishes from the UAE, a n d h e r i t a g e performances by local artists at special morning and evening sessions. The tent will also feature awareness competitions with prizes distributed to the winners.His Excellency Eisa Saif Al Qubaisi, G e n e r a l M a n a g e r, Tadweer, said: "On the occasion of the 43rd UAE National Day, I would like to congratulate the UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan, His

By Qadeer Ahmad Siddiqui Dubai UAE: s the UAE prepares to mark the one year anniversary of the country winning the right to host the World Expo in Dubai in 2020, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Expo 2020 Dubai Higher ATTIJARIWAFA BANK AND PAYPAL Committee Chairman, ARE LAUNCHING A BRAND NEW President of the SERVICE FOR MOROCCAN Department of Civil Aviation and Chairman MERCHANTS and Chief Executive of Emirates Airline and B y Q a d e e r A h m a d step forward in tackling Group, has officially led Siddiqui Dubai UAE: the challenge by ttijariwafa bank , empowering existing ethe leading bank merchants and even in Morocco, and allowing start-ups and PayPal announced today businesses to set up shop the launch of an exclusive online easily.“Our vision is service that will enable to enable and empower Moroccan merchants to both merchants and withdraw funds from their consumers to make the PayPal accounts to an m o s t o u t o f t h e Attijariwafa bank account, convenience of online in Moroccan Dirham and s h o p p i n g . T h e

H i g h n e s s S h e i k h statesmanship of our Mohammed bin Rashid wise leadership. On A l M a k t o u m , Vi c e t h i s i m p o r t a n t President and Prime occasion, we renew our Minister of the UAE and p l e d g e t o w o r k Ruler of Dubai, their tirelessly in the service Highnesses Supreme of the nation and to Council Members and ensure that the UAE Rulers of the Emirates, remains at the forefront His Highness General of developed countries Sheikh Mohamed bin as envisioned by our Zayed Al Nahyan, founding fathers,” HE Al Crown Prince of Abu Q u b a i s i Dhabi and Deputy added.Tadweer is the Supreme Commander key government entity of the UAE Armed t a s k e d w i t h t h e Forces and the citizens provision of integrated and residents of the waste management UAE. May Almighty solutions in Abu Dhabi. Allah safeguard the As part of its efforts to UAE union and spread support social causes, its glory and reputation Ta d w e e r a c t i v e l y among the peoples and participates in different n a t i o n s o f t h e community initiatives w o r l d . “ T h e U A E and works collectively continues its march of w i t h s i m i l a r development, nation o r g a n i z a t i o n s t o building and economic achieve its community growth thanks to the development goals. v i s i o n a n d

other currencies.The new service is expected to boost e-commerce opportunities in Morocco, as it allows PayPal merchants speedier and easier access to their PayPal funds. Merchants can now register for this service by visiting their nearest Attijariwafa bank branch. Overall, the withdrawal feature will give merchants more control over their cash flow; something that is especially important for small businesses and start-ups that need access to their funds.“We expect the introduction of this feature to significantly empower e-commerce in Morocco.” commented Kivanc Onan, the Managing Director of PayPal MENA& Turkey. “One of the biggest challenges facing any online business is access to payments, and we believe PayPal’s relationship with Attijariwafa bank is a huge

relationship is another indication of our commitment to the region and gives anyone the opportunity and ability to conduct business online, essentially making every consumer a potential future e-business owner,” concluded Kivanc. “One of our strategic objectives at Attijariwafa bank is to enable the growth of international e-commerce and support small and large enterprises in accessing foreign markets” said M. Mohamed El Kettani, Chief Executive Officer, Attijariwafa bank. “Our relationship with PayPal empowers local merchants and start-ups by providing regulatory and safe access to their funds.”The launch of the service coincides with an incredible growth of ecommerce in Morocco, with an increasing number of websites offering products for foreign consumers.

Organizing Committee of Sheikh Zayed Heritage Festival 2014 and General Manager of the Private Office of HH Sheikh Mansour bin Zayed Al Nahyan, attributed the remarkable turnout to the diverse attractions in this year’s festival, commenting: “Attracting over 100,000

visitors in the first week of our 22-day festival is a r e m a r k a b l e achievement. We are thrilled because this overwhelming response from the public is a vote of confidence that confirms we are on the right path. This festival has already exceeded all our expectations for this year, and we look forward to offering various activities

that showcase our heritage.”The main stage of the festival will feature ‘ L a y a l i A l Wa t h b a ’ festivities in collaboration with Abu Dhabi Tourism & Culture Authority, to celebrate the UAE’s 43rd National Day. From 8pm, various national songs will be performed by Emirati artists Aidha Al Menhali, Fayez Al Saeed, Aryaam and Fatma (Zahrat Al Ain). The festival has been graced by the visits of HE Sheikha Hayat bint Abdulaziz Al Khalifa, Member of the Bahraini Olympic Committee and President of the Women's Sports Committee; and HE Saad Al Sufyani, Deputy Chairperson of the Union of Arab National Olympic Committees, who toured the living museum to

explore various e x h i b i t i o n s , e n v i r o n m e n t s , workshops and traditional Emirati crafts. The special guests were highly impressed by the superb level of organization, and praised

the festival’s aspirations of elevating authentic heritage in the UAE and the Gulf.Sheikh Zayed Heritage Festival features more than 60 workshops across four environments (Desert, Mountains, Oasis and Sea). These attractions include Al Raha workshop, which displays one of the tools most commonly used by women in ancient times to grind grain. This simple yet effective apparatus consists of two heavy stones: the lower stone is fixed, while the upper

stone rotates on a wooden axis. Grain is dropped into a small aperture in the upper stone, and crushed into a very fine flour-like powder.Sheikh Zayed Heritage Festival 2014 blends entertainment and education to innovatively convey Emirati culture through futuristic technologies. It has attracted visitors from all age groups - including schools and universities, whose students are converging at the festival to get a first-hand experience of Emirati traditions.

EXPO 2020 DUBAI HIGHER COMMITTEE MAPS OUT KEY DELIVERABLES TO BIE GENERAL ASSEMBLY His Highness Sheikh Ahmed bin Saeed Al Maktoum Marks One Year Anniversary of Winning Right to Host World Expo in Dubai

TADWEER GEARS UP FOR 43RD UAE NATIONAL DAY CELEBRATIONS Impressive Lineup of Activities Planned

Emirati heritage inherited from our forefathers.HE Humaid Al Neyadi, Vice Chairman of the Higher

the UAE delegation to the General Assembly of the Bureau of International Expositions (BIE), the governing body of the World Expo.His Highness marked the occasion by paying tribute to all those that contributed to the UAE’s selection and pledged that Expo 2020 Dubai would be an event for all, and serve as a decisive catalyst for positive change and collaboration for the region and the world. “During the successful bid process, many were instrumental

in the unprecedented level of support and enthusiasm that played such an influential role in the United Arab Emirates winning the rights to host Expo 2020 Dubai. Together, we have all made history and have earned the opportunity to lay defining foundations for a collective and collaborative future that will touch the world uniquely and positively – one that I am confident your continued support will enable us to deliver,” said His Highness. “Connecting Minds, Creating the Future, the Expo 2020 Dubai theme and its subthemes, Opportunity Mobility and Sustainability, will drive the content and provide the prism through which we can explore, connect and address local, regional and global challenges.” Addressing the BIE’s 168 member states in Paris, His Excellency Mohammed Ibrahim Al Shaibani, Director-General of the Ruler’s Court, and ViceChairman of Expo 2020 D u b a i H i g h e r Committee, formally presented the UAE’s vision and update on

developments for hosting the e v e n t , including highlighting c o r e deliverables required for the mandatory Registration Phase, a legally binding process for the ratification of Expo 2020 Dubai, expected to be completed in November 2015.“Over the last 12 months, we have worked to lay a solid foundation to deliver all the necessary requirements for the

Registration Phase as well as to put in place mechanisms to allow for the world-class delivery of this event, and its subsequent legacy taking us well beyond 2020,” said His E x c e l l e n c y A l Shaibani.“What is important, over the next six years, is that we create an environment that will stimulate demand generated across diverse sectors, directly and indirectly, and that we link this demand to the delivery, operation and service needs of the Expo.This demand will be a catalyst

for growth for businesses across the wider region from raw materials and manufacturing, to products and services providers. Similarly, we expect to actively seek to engage with the private sector and solicit their participation when we launch our procurement process for companies of various scales from startups,to SMEs to multinationals,”said His E x c e l l e n c y A l Shaibani.“Furthermore, the development of the necessary assets to accommodate the number of visitors is also well underway, with a robust global tourism and outreach programme being supplemented by growth in hotel and attraction infrastructure as well as the economic and social initiatives needed to maximise its impact.” After the conclusion of Expo Milan 2015 in October, the Higher Committee will await the approval of E x p o 2 0 2 0 D u b a i ’s Registration Dosser in November 2015 by the BIE General Assembly. “In merely one year, Expo 2020 Dubai has set a fast and productive pace. The 2015 strategy will focus on completing the BIE Registration, harnessing the convening power of the World Expo and of the UAE to inspire global creativity and stimulate new partnerships and dialogue,” added His Excellency Al Shaibani.

TAWAZUN HOLDING PARTICIPATES IN SHEIKH ZAYED HERITAGE FESTIVAL IN WATHBA By Qadeer Ahmad Siddiqui Dubai UAE: awazun Holding is participating in the Sheikh Zayed heritage festival which starts in Wathba under

the patronage of President HH Sheikh Khalifa bin Zayed Al Nahyan and with the support of HH Sheikh Mohammed bin Zayed al Nahyan, Abu Dhabi’s

crown prince and deputy supreme commander of the UAE armed forces.The festival is followed up by HE Sheikh Mansour bin Zayed Al Nahyan, deputy prime minister and minister of presidential affairs.Tawazun said it is taking part in the event which continues until Dec 12 out of its keenness to support efforts to protect the n a t i o n a l heritage.“Protection of our heritage is a duty for all of us whether individuals or companies and establishments to preserve the national identity,” Tawazun’s CEO Saif Mohamed Al Hajeri

said.He said the festival is a change for the young generation to get acquainted with the efforts played by the founder of the UAE, late Sheikh Zayed bin Sultan Al Nahyan to safeguard the national heritage and identity and open the people’s eyes on their past, present and future through the wise vision of the leadership which is exerting strenuous efforts to achieve prosperity for all c i t i z e n s . Ta w a z u n ’ s affiliates Caracal, CLA , Remaya and Nimr are taking part in the festival which will focus on the UAE’s history and culture.

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QATAR’S STRATEGIC FOCUS WILL DELIVER FINANCIAL STABILITY, SAY SENIOR LEADERS AT EUROMONEY QATAR Oil and Gas-Producing Nations Likely to Come Under Pressure from Falling Asset Prices; Global Economy Requires Concerted Effort to Resist Stagnation and Resolve Debt Issues 15-21December 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70 Pg15

SHARJAH AUTO SHOW ROLLS OUT LATEST CARS Four-Day Show Fully Loaded With New Brands, New Launches, Contests, Chance to Win A Free Jeep Wrangler Sport & Classic Cars Display By Qadeer Ahmad Siddiqui Dubai UAE: roviding an upclose and inperson look into the latest automotive designs, new launches and technology, the fourday International Automobile Show got under way at Expo

Centre Sharjah on We d n e s d a y ( N o v. 26).Several new brands and new vehicles are being premiered during the show, offering visitors an opportunity to be among the first in the region to see what automakers have to offer in terms of design, technology, specifications, features, upgrades, future concepts and dealer offers.Some of the new brands making their debut at t h e s how include BRABUS, Porsche, Koenigsegg, Alfa Romeo, Dodge, SRT, JEEP, LOTUS, W Motors, Peugeot, VKool, Chery, GAC, BAIC apart from other p o p u l a r m a r q u e e s . Vi s i t o r s also have the chance to win an amazing prize every visitor can enter into a raffle draw and the winner can drive home a Jeep Wrangler Sport, c o u r t e s y Tr a d i n g Enterprises and Fiat Chrysler.Held under the patronage of His Highness Sheikh S u l t a n B i n Mohammed Bin Sultan Al Qassimi, Crown Prince and Deputy Ruler of Sharjah, the biannual International Automobile Show was inaugurated by H.H. Sheikh Abdullah Bin Salim Bin Sultan Al

Qassimi, Deputy Ruler of Sharjah.The ceremony was a t t e n d e d b y M r. Abdullah bin Mohammed Al Owais, Chairman, Sharjah C h a m b e r o f Commerce & Industry; Mr. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah; other officials, dignitaries and industry

representatives.“Inter national Automobile Show will literally be your one-stop shop for purchasing a car. There is no need to visit several car showrooms, wait for test drives, etc. Just walk in, see all the models, compare, take test drives and book a car all in a single visit and at a single place,” said Mr. Midfa.The show is being held against the backdrop of a thriving regional car market. Car sales have been on the rise in the UAE since the past several years and are likely see to high doubledigit growth this year too. This has prompted all major car dealers to participate in the show and make the most of favourable market conditions,” added Mr. Midfa.Mr. Wa s s i m D e r b i – Marketing Manager, Gargash Enterprises, quoted that Gargash Enterprises has been p a r t o f t h i s international event for several years now. “It is an ecstatic experience and we are

looking forward to deliver the best to a u t o m o t i v e enthusiasts”, he added.“This year we have an incredible presence with three separate stands, each showcasing a separate product l a u n c h . T h e introduction of the much awaited 2015 Pajero will receive a great interest amongst the Mitsubishi fans. The JAC S3 SUV is quite a hit with the young audience while the J4 is a clear stunner during the launch. Chery Arrizo 7's debut will be a big buzz among motoring aficionados in the UAE and foresee great growth opportunities in both fleet as well as individual ownership categories." said Mr. Joe Rogan, Sales Director of Al Habtoor Motors.Mr. KT

Govindarajan President, V-KOOL (KAPICO Group), the Official Car Care partner at the show, which will be showcasing state of the art window tinting and car care solutions said “Having the capability to make ordinary glass extraordinary, in terms of protection and performance, is what makes V-KOOL one of a kind.”Buyers also have the option of availing exclusive deals and packages from Emirates NBD. The bank has tied up with Expo Centre Sharjah to offer their services during the show, which will help visitors to assist in t h e i r b u y i n g procedures, including financing, at the pavilions.

HOME CENTRE OPENS 15TH STORE IN UAE AT AL AIN MALL •Now the second Home Centre store in Al Ain, opens doors with attractive inaugural offers

By Qadeer Ahmad Siddiqui Dubai UAE: he global economy is being pushed off-track by a rising range of pressures that require concerted action, and oil and gas-exporting nations in particular face new risks, according to global financial leaders attending a major event in Doha, Qatar today.More than 700 senior finance and banking executives a new record attended The Euromoney Qatar Conference 2014 this year, and heard a range of senior speakers outline the challenges and risks facing the national, regional and global economies. G l o b a l l y, t h e w o r l d economy is still unbalanced, having lost US$16 trillion in household wealth during the 2008 economic crisis and still seeing more than 50 percent of global financial transactions concentrated in a small handful of financial centres, such as New Yo r k , L o n d o n a n d Tokyo.The economy of the MENA region may be compromised by the fall in the price of key asset prices. With the price of oil dropping more than 30 percent in 2014, oil and gas exporting nations require fresh thinking and new approaches to stave off recession. Senior Qatari leaders took to the stage to outline the positive steps taken by Qatar to ensure on-going financial stability and position the country as a role model for sustainable development. His Excellency Abdullah bin Nasser bin Khalifa AlThani, Prime Minister, State of Qatar, delivered the Official Address. He outlined Qatar’s success in building infrastructure assets that support all sectors, as well as investing in the development of the citizen, through initiatives that support education, health and transformation of the economy. His Excellency

Abdullah bin Nasser bin Khalifa Al-Thani, said: “We are supporting the sustainable growth of Qatar’s economy through major development projects, including those that will support our hosting of the FIFA World Cup in 2022 and the Qatar National Vision 2030. Importantly, we are modernising our legal framework through a series of recent decrees that will

encourage local and global investment in Qatar, and the development of the p r i v a t e s e c t o r. “ T h e whole government is working in unison, following the recent directive of His Highness The Emir that all g o v e r n m e n t d e p a r tm e n ts s h o u l d review and revise current policies that could encourage investment and boost economic a c t i v i t y. ” T h e P r i m e Minister’s remarks were reinforced by His Excellency Ali Shareef Al-Emadi, Minister of Finance, State of Qatar, who stressed that Qatar ’s economy is being rebalanced, so that the non-energy industries and the private sector in particular is set to play a growing role in t h e c o m i n g years.“Financial stability is a top priority and at the heart of the Qatar National Vision 2030. We are investing in major projects in education, health and transport

infrastructure and m a n a g i n g t h e development process so that they are rolled-out in h a r m o n y, l i m i t i n g logistical issues and delivering for the benefit of the people of Qatar. We have develop a progressive, reliable regulatory and legal framework to provide a solid foundation for our development strategy,” said His Excellency Ali Shareef Al-EmadiThe strong focus on Qatar’s vision for economic development was r e i n f o r c e d b y commentary from some of the country’s leading business executives.

H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman of Ooredoo spoke of Qatar’s sustained and strategic investment in network infrastructure, and made the case that Qatar’s investment in a n a t i o n w i d e communication infrastructure, championed and led by Ooredoo, is set to be a vital economic asset. H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, said: “Qatar, with its strong programme of investment in networks and mobile innovation, is well-positioned to play a leadership role in transforming both the finance sector and society as a whole. Ooredoo is striving to make our nation an ideal

hub for business, creativity, and innovation, and we are already enabling businesses in Qatar to achieve their objectives, through the provision of 4G, Fibre and enterprise services.Senior representatives of Qatar’s banking sector including Ali Al Kuwari, Acting Group CEO of Qatar National Bank and Abdulla Al Raisi, CEO of Commercial Bank of Qatar highlighted the robust range of national and international assets under management by Qatari banks, with H.E. Sheikha Hanadi Nasser Bin Khaled Al Thani spoke of her work as F o u n d e r a n d Chairperson of Amwal, Qatar’s leading asset management group. International perspective was provided by experts from Gulf One Investment Bank and Sarkis Yoghourtdjian, A s s i s t a n t D i r e c t o r, Banking Supervision and Regulation at the Federal Reserve System, who made the point that the 2008 crisis was predominantly driven by a failure of global governance, and outlined some of the related structural challenges still facing the global economy. Again and again, speakers highlighted the need for greater global cooperation and discussion to ensure

continued financial stability emphasised by the success and importance of The Euromoney Qatar Conference.The Euromoney Qatar Conference is co-hosted by Qatar Central Bank and will run until 25 November 2014 at The Ritz-Carlton, Doha.

‘EL BEIT’ POETRY SHOW’S 3RD EPISODE ANNOUNCES ITS FIRST FEMALE WINNER IN THE NABD AL SOURA COMPETITION Show welcomes the 2nd episode winner, Rajeh Al Otaibi from KSA and Badr Ali Al Yahya from KSA, winner of the Nabd Al Soura competition Poetry show lightens up the vibrant field of Nabati poetry Kuwaiti media delegates enjoy a tour of the studio to experience the latest innovations and meet the program team By Qadeer Ahmad Siddiqui Dubai UAE: pisode 3 of the second season of El Beit poetry show was aired at 9pm on Monday, November 24th. This is in line with the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, to revive authentic heritage - particularly Nabati

guest of honour on that particular episode. I have been k e e n t o participate since the very first episodes of last season of the show. I am extremely grateful and I hope for e v e n g r e a t e r success.”Badr Ali Al Yahya from KSA, winner of the Nabd Al Soura c o m p e t i t i o n , commented: “El Beit poetry show’s second season has continued its remarkable success from the first season. I am highly impressed by the voting process, which showcases the rich creativity of our poets.”The co-host for the second season, Emirati poet Ahmed Al Bidwawi, introduced this week’s guest: Khamis Al Mughaimi from the Sultanate of Oman, who is one of the most renowned Nabati poets. Al M u g h a i m i commented: “I am very proud and delighted to be invited as a guest of honour for such a unique poetry show, as I have always made sure not to miss an episode.” He added: “His Highness Sheikh Hamdan bin Mohammed

AWQAF AND MINORS AFFAIRS FOUNDATION SIGNS MOU WITH SOS CHILDREN'S VILLAGES INTERNATIONAL Agreement to Instill Best-in-Class Child Upbringing Practices in Family Village Project By Qadeer Ahmad Siddiqui Dubai UAE: wqaf and Minors A f f a i r s Foundation (AMAF), today signed a memorandum of understanding (MoU) with SOS Children's Villages International (Gulf Area Office) outlining means of cooperation between the two sides on AMAF’s Family Village project that is a set to house more than 100 orphans in Dubai when it opens doors in 2015.The MoU was signed by His Excellency Tayeb Al Rais, Secretary General, AMAF and by Nicole Nassar,

Managing Director of SOS Children’s Villages International (Gulf Area Office) in presence of Helmut Kutin, Honorary President of SOS Children’s Villages International at AMAF in Dubai.The agreement will help AMAF leverage 65 years expertise of SOS Children’s Villages International in integrating best-in-class social, scientific, economic and cultural practices in child upbringing into the Family Village project with a view to providing the underprivileged minors with appropriate care, rehabilitation and protection.Commenting on the MoU, His Excellency Tayeb Al Rais said: "AMAF is delighted to join hands with a global leader in the field of child care for the educational and social development of the orphans that will find a home in the Family Village. SOS Children’s Villages International will help the AMAF plan and manage the project on par with best international standards.“We are confident that the MoU will mark the beginning of a long partnership between our two organizations and contribute to the streamlining of our

operations for the greater benefit of society in Dubai and the wider UAE." He added: "This

cooperation is in line with the Dubai government’s aims to benefit from international experiences to help improve the lives of its citizens and promote human development in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and under the directives of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.” “The MOU is proof of our continued long-term commitment to the region. We look forward to working with AMAF on the Family Village project and are keen to explore new partnerships with other entities as well,” said Helmut Kutin, Honorary President of SOS Children's Villages International.“When we team up, share knowledge and act together, we get that much closer to finding effective solutions to the critical problems and challenges children are facing today,” he added. Earlier this year, SOS Children’s Villages International selected Dubai as the hub for its expansion into the Gulf region, due to the emirate’s pivotal role in enabling partnerships between the public and private sectors, to raise funds for humanitarian initiatives through d o n a t i o n s a n d sponsorships, as well as through collaborating with local NGOs and h u m a n i t a r i a n organizations. With the launch of new SOS Children’s Villages Gulf Area Office, the organization now operates in 134 countries around the globe.

SONY LAUNCHES WORLD’S SLIMMEST 1TB HDD • USB 3.0 Enables Faster Data Transfer • New HDD Ensures Data Protection and Automatic Backup of Data • HD-S1A Available in Black and Silver Options

By Qadeer Ahmad collection to refresh always been one of the Siddiqui Dubai UAE: your home. Spread key markets for the (first half of a poetic ome Centre, across 25,000 square brand and is a leading bin Rashid Al Maktoum, By Qadeer Ahmad Siddiqui verse) that was chosen t h e l e a d i n g feet area, the new contributor to our Crown Prince of Dubai, Dubai UAE: by both the judging panel market retailer store displays an business. Our store in supports initiatives that and the guest of honour ony Middle East and in furniture and home expansive range of Al Ain Mall adds to our are highly creative and during Episode 2. He was Africa FZE has furnishings, opened classic, contemporary f o o t p r i n t i n U A E unique, and which awarded a special announced the their second store in Al and modern furniture. reiterating the brand’s continue to have a trophy and presented availability of the new HDAin on 23 December Home Centre will soon p r e s e n c e i n t h e remarkable impact on S1A, the world’s slimmest 1TB with a cheque for 2014. The new store country and the b o t h v i e w e r s a n d portable HDD. The sleek AED 200,000. Also marks Home Centre’s region. Along with participants. The show is device available in black and appearing on the 15th outlet in UAE the recent a live example of how show was Badr Ali Al silver following the recent opening of Home poets can be inspired to Yahya - also from variation launch of the Yas Mall Centre in Yas Mall c o m p e t e i n a Saudi Arabia - who s snugly store in Abu Dhabi in in Abu Dhabi we transparent, creative won the Nabd Al fits into November 2014. This aim to build on our show that promotes Soura competition. the pocket or laptop sleeve, is the second Home success in UAE poetry. The show is poetic talents.”The guest weighing 155g and only 8.7mm Centre store in Al Ain, by committing organized and produced He was presented with a of honour selected his thin.To protect data from security with the other one ourselves to b y H a m d a n b i n trophy and AED 100,000 favourite chater (first half risks, the external HDD comes operating in Al Jimi bringing best-inMohammed Heritage cheque. Commenting on packed with a host of smart utility Mall. This takes the class products Centre. Filming took this special occasion, solutions such as the ‘Password count of Home Centre add a furnishing and with the right product place at the show’s studio R a j e h A l O t a i b i Pro te cti o n Ma n a g e r ’ th a t stores in the region to home accessories mix and strong valuein Dubai Studio City. Mr explained: “The concept ensures the protection of data, 78.The new store section to the store as for-money proposition Majid Abdul Rahman Al and the ‘Backup Manager’ for o p e n e d w i t h a well.Showcasing an to our customers. We Bastaki, the show’s automatic back up of data stored in ceremonial ribbon eclectic mix of modern are confident that our General Coordinator, the PC. The c u t t i n g b y t o p and contemporary new stores will find welcomed the visiting software also management of Home furniture at incredible immediate resonance media delegates from allows for the Centre; followed by a prices, the new store among our discerning Kuwait, pointing out that selective back peak into traditional has also rolled out an clientele.” Launched in their visit reflects the up of modified Emirati folklore. A irresistible array of the UAE almost two magnitude of the show’s or added data. group of Yola dancers inaugural offers for decades back, Home of a poetic verse) on the success. This The ‘Data and an Oud player e a r l y c u s t o m e r s Centre has emerged Golden Screen, phenomenal success is T r a n s f e r entertained guests, including gift vouchers as one of the flagship c o m p o s e d b y being extended by of the program is highly Accelerator’ while a Heena artist, worth AED1,000 on retail concepts of the Mohammed Al Mutairi, nurturing talented poets unique, because it does enables faster data transfer from balloon benders and every purchase of Landmark Group and who won AED 100,000. and social media justice to creative poets. the PC via the USB 3.0 cable. In face painters engaged AED3,000. Jonathan a l e a d i n g h o m e His conceptual depth and interactivity in the UAE The most beautiful addition to these features, Sony’s with customers and Jagtiani, Director, shopping destination grasp of deeper and the entire Arab world. aspect of the program is new external HDD is visually kids.Opening right Home Centre, who has retailing the finest symbolism qualified him The show’s host, Barakat the credibility of the before the New Year, s p e a r h e a d e d t h e furniture, furnishings, into the Grand Finale appealing with its elegant design and aluminum Al Wagayan welcomed members of the jury, who t h e l a t e s t H o m e brand’s expansion home accessories, e p i s o d e , w h e r e h e hairline finish featuring the signature sparkling Rajeh Al Otaibi from have won numerous C e n t r e s t o r e across the Middle East kitchenware and gift stands to win AED 1 diamond-cut Sony logo. Following are the technical Saudi Arabia, the writer awards - including the specifications of the Sony HD-S1A portable HDD: s h o w c a s e s t h e since its inception in ideas at an exceptional million. of the winning chater b r a n d ’ s n e w e s t 1995 said, "UAE has value. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg15)

ADFD PLAYS PIONEERING ROLE IN SUPPORTING DEVELOPMENT IN MOROCCO Implemented 65 Projects Valued at AED7.3 Billion in the Past 40 Years

15-21December 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70 Pg16

NOOR BANK HOLDS SEMINAR ON TRADE AND SUPPLY CHAIN FINANCE SOLUTIONS First of a Series Examined Challenges SMEs Face in Securing Funding By Qadeer Ahmad Siddiqui Dubai UAE: oor Bank concluded the first of its seminar series focusing on ‘Optimizing Trade & Supply Chain Finance Solutions’ last week. Drawing an audience of more than 80, the event invited a review of the challenges businesses face in gaining funding and the flexibility of Islamic financing structures.Senior officials of Noor Bank, Kazim Ali, Head of Corporate Banking, and Ehsaan Uddin Ahmed, Head of GTS and Corporate Strategy, headlined each of the two panels along with business owners Asim Siddiqui from AGE Group and Vijey Kapoor of Velocity Ventures. Mike Pasic, Head of Tax and Accounting from Thomson Reuters, coorganisers of the seminar, moderated the discussions that were designed for SMEs, as well as emerging and large corporates.In his keynote address, Ahmed Bin Sulayem, Executive Chairman of DMCC (Dubai Multi Commodities Centre), highlighted Noor Bank’s role in Islamic trade financing. He said: “In March 2014, DMCC started collaborating with Noor Bank to ensure that successful sharia compliant financing transactions can take place for the corporate and SME client base throughout the DMCC Tradeflow platform. Our partnership with Noor [Bank] validates how DMCC Tradeflow is becoming an indispensable tool for Islamic banks to trade commodities and facilitate murahaba financing.”The first panel discussion focused on trade finance and value added structures - specifically related to topics such as the difficulties and challenges with funding businesses in the Middle East, the flexibility of Islamic structures, and how to overcome challenges from a

b u s i n e s s perspective.Commenting on the event, Kazim Ali said: “The seminar series articulates Noor Bank’s continuing dialogue with the customers and industry observers on a broader platform. The initiative helps us listen to their concerns, address the specific issues that should be tackled by offering solutions that exist and that need to be worked upon. It also draws out the perspective of the Islamic banking industry on business and trade issues.”In his participation at the second panel on ‘Supply Chain Finance Solution’, Ehsaan Ahmed elaborated on supply chain financing solutions that address the working capital requirements of clients. He also focused on innovation in Islamic financing while highlighting the pros and cons of technology support for business growth.Managing Partner of Velocity Ventures Vijey Kapoor, who was part of the second panel, said: “Such a seminar is highly beneficial as it helps maintain ongoing communication with the bank a crucial imperative for any business. A platform such as this provides an opportunity for our peer group to listen to the various views of businesses and their challenges in obtaining financing. Banks, on their part, can highlight the solutions they offer to businesses. An event like this is always welcome as it has an educative value for all of us.I enjoyed the active participation of the audience.”

RENOWNED REGIONAL ENTREPRENEUR SULTAN BATTERJEE LISTED AS NUMBER ONE IN THE REAL ESTATE AND CONSTRUCTION FIELD BY FORBES MIDDLE EAST By Qadeer Ahmad Siddiqui Dubai UAE: ultan Batterjee, CEO of IHCC and Founder and President of Lifestyle Developers Ltd, has been listed as number one in the field of real estate and construction at this year’s ‘Leaders Inspiring a Kingdom S a u d i A r a b i a ' s Entrepreneurial Elite 2014’ by Forbes Middle East. The award recognizes Sultan B a t t e r j e e ’s p a s s i o n f o r business and his personal involvement in engaging with the region’s youth - inspiring them to venture into innovative areas of enterprise development. Sultan Batterjee is also committed to giving back to the community in his role as a developer with a cause – seeking to help build a sustainable future through the key businesses he is involved with. As the most powerful economy in the MENA region strides into the future, Saudi Arabia’s trailblazers, creative thinkers and brand builders from the construction industry are vital in shaping the vision and securing the prosperity of the Kingdom. Against this backdrop, Forbes Middle East releases a ranking of the most inspirational and innovative entrepreneurs emerging across Saudi Arabia. Forbes’ gala event that honoured Saudi Arabia’s entrepreneurial elite took place on December 10 at the Ritz Carlton in Riyadh. Commenting on the award, Sultan Batterjee commented: “As an entrepreneur and CEO of IHCC and founder of Lifestyle Developers, I am continuously pushing to raise the standards of living by building quality communities focused on design and affordability. As a developer with a cause, I aim

By Qadeer Ahmad Siddiqui Dubai UAE: bu Dhabi Fund for Development (ADFD) has played an active role in supporting sustainable development in the Kingdom of Morocco since 1974. Over the past 40 years, the Fund has implemented several successful development projects in Morocco, accelerating economic development throughout the c o u n t r y. R e l a t e d t o k e y economic sectors, the projects have helped Morocco achieve social and economic development in areas such as infrastructure, social services,healthcare,housing and education.Additionally, the UAE in 2013 offered Morocco an AED4.6 billion grant (US$1.25 billion) as part of the US$5 billion GCC grant program to support the M o r o c c a n e c o n o m y. Articulating the UAE’s ongoing commitment to promoting sustainable development in Morocco, the grant was allocated to fund vital projects that have the potential to raise the Kingdom’s social and economic conditions.

The latest allocation takes the total value of loans and grants managed by ADFD in Morocco on behalf of the UAE government since 1974 to AED7.3 billion, earmarked to finance 65 development projects.Stressing the importance of cooperation between the UAE and the Kingdom of Morocco, His Excellency Mohammed Bou Saeed, Moroccan Minister of Economy and Finance, said:“The UAE is one of the major contributors to the economic development of Morocco and has initiated various development projects through the Abu Dhabi Fund for Development across the Kingdom. These projects have significant social and economic implications for the Moroccan economy especially in advancing the

country’s infrastructure, ports and railway stations, as well as in providing electricity, drinking water and housing services for thousands of our people.”The Minister also commended ADFD’s proactive and historic role in financing several major projects in Morocco such as the Tangier Port and the highspeed railway project.His Excellency Mohammed Saif Al Suwaidi, Director General of ADFD, said: "The development assistance provided by the UAE to the Kingdom of Morocco through ADFD is a reflection of the close ties and long-standing cordial relations between the two countries. The diverse portfolio of projects undertaken by ADFD in Morocco articulates our pledge to support brotherly and friendly countries in successfully overcoming their most pressing economic and development challenges. As part of our ongoing commitment to promoting sustainable economic and social development in Morocco, we support key economic sectors that strengthen the Moroccan national economy and ease the economic burden of its people."His Excellency Al Asri Saeed Al Dhaheri, the UAE Ambassador to the Kingdom of Morocco, said: “Under the directives of the UAE President His Highness Sheikh Khalifa Bin Zayed Al Nahyan, and His Highness General Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and with the active follow up by His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of ADFD, the Fund plays an active role in supporting sustainable and inclusive development in the Kingdom of Morocco, reflecting the distinguished relations that bind the UAE and the Kingdom of Morocco.”

DUBAI SILICON OASIS MEASURES EMERGENCY PREPAREDNESS AND RESPONSE •Organised in Collaboration with Dubai Civil Defence, Dubai Police, and Dubai Ambulance By Qadeer Ahmad Siddiqui Dubai UAE: ubai Silicon Oasis (DSO), the integrated free zone technology park, organized for the fifth consecutive year, two fire drills in collaboration with Dubai Civil Defence, Dubai Police and the Dubai Ambulance.The exercise was conducted for the Light

trainings and fire drills for employees, business partners and the community at Silicon Oasis. This allows us to spread awareness and ensure preparedness of the community to respond quickly in emergency situations. “We believe such fire drills are crucial for highlighting the importance of following emergency plans and

BOKRA THE FILM, STARRING QUINCY JONES AND REGION’S LEADING ARTISTS, SET TO MAKE ITS WORLD PREMIERE AT DUBAI INTERNATIONAL FILM FESTIVAL

•Documentary based on ‘Tomorrow-Bokra’, one of the most successful charity songs ever made in the Middle East, celebrating the positive impact arts can have on the lives of millions of disadvantaged youth •Directed by Emirati filmmaker Ahmed Abdulqader and produced by Quincy Jones, Emirati social entrepreneur Badr Jafar and Emirati director Ali F Mostafa •Presented by Global Gumbo Group, Bokra The Film stars some of the region’s top musical artists including Kadim Al Saher, Tamer Hosny, Sherine Abdel Wahab, Fayez Al Saeed and many more. By Qadeer Ahmad Siddiqui Dubai UAE: okra The Film, a feature length documentary showcasing the evolution of the hit charity song and music video ‘TomorrowBokra’, and the broader impact of the arts on the lives of disadvantaged youth, is set to make its world premiere at the Dubai International Film Festival (DIFF) on closing night, 17 December, 2014 at the Madinat Souk Theatre in the Madinat J u m e i r a h Hotel.Presented by Global Gumbo Group (G3), directed by Emirati filmmaker Ahmed Abdulqader and coproduced by the multi Grammy Award winning music producer Quincy Jones, Emirati social entrepreneur Badr Jafar and Emirati director Ali F Mostafa, the English and Arabic documentary Bokra The Film will take viewers on a journey across the Middle East from Morocco to Jordan with behind the scenes

footage of the song’s creative process and the inspiring stories that demonstrate the power that the arts can play in the lives of disadvantaged youth and those in worntorn nations.“I am enormously proud that the people of the Middle East and North Africa so warmly embraced the themes expressed in ‘Tomorrow - Bokra’ and I can think of no better place to premiere the film of the making of this historic recording than the Dubai International Film Festival. As with the recording of the ‘Bokra' song and music video, I know that Bokra The Film will continue to prove my belief in the power of music and the arts to bring p e o p l e together for t h e betterment of mankind,” said Quincy Jones.‘Tomor row-Bokra’,

an Arabic r e adaptation of Jones’ Grammya w a r d winning s o n g ‘Tomorrow (A Better Yo u , A Better Me)’, w a s released in November 2011 debuting at number 1 on the charts and went on to become one of the fastest selling Arab songs of all time viewed over 11 million times on You Tube. The charity single featured 24 of the region’s top artists from 16 nations across the Middle East and North Africa singing with one voice for a better t o m o r r o w, i n c l u d i n g Majida El Roumi, Kadim Al Saher, Marwan Khoury, Sherine Abdel Wahab, Tamer Hosny, Saber Rebai, Latifa, Fayez Al Saeed and many more. International superstar Akon also lent his vocals to the track while Shakira, who is of Lebanese descent, recorded a special introduction to the music video.“It is an honor for Bokra The Film to make its debut in my home of the UAE and at such an influential platform for the regional film industry. It is my hope that by showcasing the positive influence music and film can have on

disadvantaged youth that more people will unite in the power of the arts to truly make a difference,” said director Ahmed Abdulqader on his debut feature. “I have been close to the ‘Tomorrow-Bokra’ project since it was just an idea. To see what it has achieved from the very beginning is incredible, and I knew when Badr asked my thoughts on producing a documentary about the importance of art, that it was the ideal subject. It has been an honor working with the talented debutant Emirati filmmaker Ahmed Abdulqader, in bringing Bokra The Film to its world premiere at our beloved Dubai International Film Festival,” said Emirati d i r e c t o r A l i F Mostafa.Held under the patronage His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, and under the honorary chairmanship of His Highness Sheikh Ahmed bin Saeed Al Maktoum, DIFF is the leading film festival in the region. Since its inception in 2004, DIFF has established itself as an influential platform for Arab filmmakers and talent at an international level, by spearheading the cinema movement in the region.

POETIC CONVERSATION BETWEEN FATHER AND SON INSPIRES NOBILITY AS HH SHEIKH MOHAMMED RESPONDS TO HH SHEIKH HAMDAN’S POEM ON EPISODE 7 OF EL BEIT El Beit poetry show exceeds all expectations with over 700,000 submissions in 2nd month By Qadeer Ahmad Siddiqui Dubai UAE: pisode7 of El Beit’s second season aired at 9pm on Monday, December 22. The episode kicked off with a video from His Highness Sheikh Mohammed bin Rashid bin Saeed Al M a k t o u m U A E Vi c e President, Prime Minister and Ruler of Dubai reciting his latest poem in response to a poem by his son,His Highness Sheikh Hamdan bin Mohammed bin Rashid bin Saeed Al Maktoum Crown Prince of

the immense wisdom and depth of emotions, while illustrating an abundant command of our rich vocabulary.”He added: “El Beit poetry show has exceeded all expectations by attracting 740,110 submissions in its second month, with over 1000 retweets. This demonstrates our extensive talent pool of distinguished and promising poets.”This week the winner selected by the judges on the Golden Screen is Rakan Al Subaie from KSA, who won AED 100,000. Having demonstrat e d a masterful command o f t h e vocabulary a n d rhythms of N a b a t i poetry, Al S u b a i e qualified for the Grand Finale episode and stands to win AED 1 million. Judges Mohammed Al Murr and Awadh Al Darmaki explained: “Our participant s have proved beyond any doubt that they h a v e complete command o f t h e unique features that make Nabati poetry stand out from other forms of poetic expression.They managed to faithfully

translate the emotion of the image into the emotion of their words.”The co-host for El Beit’s second s e a s o n , Emirati poet Ahmed Al Bidwawi, introduced t h i s w e e k ’s guest, Nasser Al Subaiae Editor-inChief of ‘Al Mukhtalif’ magazine and renowned poet from KSA. Expressing his delight, Al Subaiae stated:

aims outside the box, enriching the talents of young poets and shedding more light on Nabati poetry

to help build a sustainable future for our generation through the businesses that I am involved with and industry distinctions such as the Dubai which exemplified Forbes Middle East Awards nobility and encouraged 2014 reaffirm our commitment generosity towards to shaping quality projects in neighboring countries.Mr through both conventional the region at large.”IHCC is a Majid Abdul Rahman Al and unconventional regional company with Bastaki, the show’s media.” Al Subaiae international expertise in ultimately selected turnkey solutions for Falah Ahmed Al Jarya healthcare, education and Industrial Units phase 1 and adhering to safety and from Kuwait as the mixed-use developments. A the High Bay Building on two security measures. Fire drills winner of AED design and build company, it separate dates to test the give us a chance to measure 100,000 for the most a l s o p r o v i d e s o t h e r efficiency of the existing fire the efficiency of emergency o u t s t a n d i n g customised solutions such as evacuation plans and assess plans in place, as well as chater.Media consulting, construction, t h e p r e p a r e d n e s s a n d providing an opportunity to delegations from equipping, furnishing, staffing response time of the safety improve on them for the Oman and Qatar and facilities management as a n d s e c u r i t y t e a m s i n greater benefit of DSO’s staff, visited the show and well as renovation and project emergency situations. A partners and residents.”Over were honored to be management services. IHCC s i m u l a t e d f i r e i n c i d e n t the past five years, DSO has taken on an official is a first-of-its-kind specialised scenario was enacted with successfully organized a total General Coordinator said: “El Beit show is a highly l o c a l c o n t r a c t o r t h a t fire trucks and ambulances to of eight fire drills across “Poetry has a unique place i n t e l l i g e n t c o n c e p t tour behind the scenes at understands the region’s support the evacuation various locations within the in expressing our identity developed by an intelligent the studio, where they also regulatory environment and process and make the drill a free zone technology park. In while permeating our souls city that distinguishes itself met the verses panel of offers end-to-end expertise realistic experience.Eng. addition to Light Industrial with delightful emotions. It in every judges.The show is hosted that is best suited for its unique Khalil Odeh Shalan, Vice- Unit phase 1 and the High Bay also conveys the poet’s way. The by Barakat Al Wagyan and r e q u i r e m e n t s . L i f e s t y l e President - Operations & Building, fire drills have been heartfelt feelings and s h o w the co-host for the second Developers is a real estate Facilities at Dubai Silicon s t a g e d a t D S O A c r e a t i v e s p i r i t . T h e h a s season is Emirati poet development company that Oasis Authority (DSOA), said: H e a d q u a r t e r s , C e d r e emotional bond between s m a r t l y Ahmed Al Bidwawi. Joining aims to raise the standard of “We would like to thank all the S h o p p i n g C e n t r e a n d father and son is reflected harness the co-hosts is Omani poet living by focusing on impacting public sector authorities who TechnoPoint Building. A i n t h e e x c e l l e n t e d Hilala Al Hamdani.The t h e p r o f e s s i o n a l a n d played a major role in the wholly-owned entity of the relationship between the innovati widely acclaimed show is a s p i r a t i o n a l c o m m u n i t y success of this program as government of Dubai, DSO Gulf nations as well as ve tools organized and produced across the MENA region well as our partners who operates as a free zone t h e i r c i t i z e n s . T h e l i k e by Hamdan bin through developing real estate showed great commitment s o c i a l Mohammed Heritage technology park for large creativity, excellence and that focuses on design, towards supporting this drill. enterprises, medium and i n g e n u i t y o f T h e i r m e d i a Centre, and filming takes quality, affordability and Since 2010, we have been small companies looking to Highnesses symbolizes a n d i t place in Dubai Studio City. community. organizing annual safety set up their offices in Dubai. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg16)

15-21December 2014, Safar 1435

Email:azadnewsuae@yahoo.com

Mob:00971 56 118 6007

Edition 70 Pg17

FOOD AND LEISURE TILAL LIWA HOTEL CELEBRATES 43RD UAE NATIONAL DAY Property marks the “Spirit of the Union” with special packages By Qadeer Ahmad Siddiqui Dubai UAE: ilal Liwa Hotel, a secluded hideaway leisure resort perched on the edge of Rub Al Khalil Desert in Abu Dhabi’s Empty Quarter, joins the entire nation in celebrating the 43rd UAE National D a y. A muchcelebr ated event in the UAE, t h i s year ’s Nation al Day celebr ation is filled with family activities and festive performances to commemorate a significant day back in 1971 when all the founding fathers of the seven emirates joined to form the UAE.To celebrate UAE’s National Day, Tilal Liwa Hotel will be decorated in true Arabian style and g r a n d e u r. H o t e l s t a f f wearing the national dress will be welcoming hotel guests and residents with dates and Arabic tea. The entire hotel will be decorated with UAE flags to symbolize the special day.With a long weekend for UAE nationals, the property is offering packages to mark the occasion with rates from Dhs540 on single and double occupancy. The rate includes buffet breakfast for

two adults and two children below 12 years. Since the whole nation will host a wide range of events and activities to celebrate the “Spirit of the Union”, hotel guests can join the nationwide festivities within the comforts of their rooms by tuning in to local TV statio ns or b y gettin g the latest updat

e f r o m t h e internet.Discounts of 20% will be given for food and beverage consumption at the hotel’s dining outlets while kids below six years will enjoy free meals. Hotel guests will have free access to a wide variety of recreational facilities within the property such as the giant chess, infinity pool, kite flying, volleyball, fo o t b a l l , b i l l i a r d s a n d more.The rate is valid for UAE and GCC residents from 29th November to 3rd December 2014 and is subject to 10% service charge and 6% tourism fee. For more information, please contact Tilal Liwa Hotel at +971 2 894 6111, send an email to info.tilal@danathotels.com o r v i s i t www.danathotels.com.

JANNAH HOTELS & RESORTS SIGNS AGREEMENT WITH SAADIYAT BEACH CLUB By Qadeer Ahmad Siddiqui Dubai UAE: annah Hotels & Resorts has recently signed an agreement with Saadiyat Beach Club to

offer attractive packages including full day passes to the club to its first class guests.The Saadiyat Beach Club Package offers an access to the luxurious world of Abu Dhabi’s most stunning beach, where guests can enjoy white sands and turquoise waves complimented by a 650sqm

are the perfect partner to boost export of high end “Made in Italy” products to the Gulf region. The Exhibition is an extraordinary four-day event connecting the best of Italy to discerning buyers in the UAE, including trade buyers, professionals, designers and art lovers.”The companies a t t e n d i n g thisyear’sExhibition are:

year's event showcases various exclusive furnishings, such as furniture, decorative and household items, lighting, textile products and more from a number of Italy's globally renowned b r a n d s . I t a l i a n Tr a d e Commissioner Ferdinando Fiore, speaking ahead of the Exhibition, notes that: “Since 2010, Italian Luxury Interiors has carved itself a solid name in the UAE as the place to admire the very best of Italian interior design. The Italian handicrafts legacy is very important to us and the UAE

Ammirati Progetto Legno; Dr. Vranjes Firenze; Arte Arreda; Caino Design by Stv Italia; Calma e Gesso; Fantini Mosaici S.r.l.; Florida; Fonderia Artistica Ruocco; Lampe Srl; Laser Line Italia Srl; Mabele by Ma-Bo Srl; Made a Mano; Maison Claire; Mee Murano; Mobilificio Bordignon Camillo Srl; Multiformesas di Zorzi Renata & C.; Opificio Serico Fiorentino Srl; PvzSrl – Neonero; Sabina Ascanelli; Santoni Vetri (Vetro Giardini); Selezioni Domus; Valli Srl ( E c o t o n o ) ; Ve t r a r t d i Bagnara Daniele & C snc.

By Qadeer Ahmad Siddiqui Dubai UAE: n elegant dining spot located at the beautiful Park Hyatt Abu Dhabi Hotel and Villas, The Park Bar and Grill is the perfect spot for romantic evening dining under the s t a r s . T h e restaurant’s new menu includes sautéed scallops, Parisian beef tartare, a dryaged beef cheeseburger, Asian Wagyu beef broth, roasted John Dory fillet, rum baba, caramelised pineapple and coconut sago pudding all served from a theatrical show kitchen. All the menu’s dishes are prepared using local products and focusing on simplicity.For those who want to enjoy drinks before

dinner, the restaurant’s terrace offers a unique view overlooking the beach and pool, along with a wide

selection of wines and cocktails.Featuring a private dining room for special celebrations, The Park Bar and Grill is the ideal venue for intimate dining. Open daily from 7:00 pm to midnight. For more information or to make a reservation, please v i s i t abudhabi.park.hyatt.com, or call +971 2 407 1138.

CRISTAL HOTEL ABU DHABI GOES WILD WITH SPECIAL OFFERS -FREE TICKETS TO "FERRARI WORLD" AND "YAS WATER WORLD” By Qadeer Ahmad Siddiqui Dubai UAE: ristal Hotel Abu Dhabi has recently announced a list of its

World" or "Yas Water World" located at the manmade Yas Island, and for Dh750 per night (with Two tickets). Couples could get lucky and

special offers, to be part of the touristic season in Abu Dhabi, promising all tourists and visitors an enjoyable time well spent in a distinctive atmosphere.The list included a variety of special offers attractive

receive an upgrade to a suite provided with free WiFi internet access with highspeeds, free entry to the health club and swimming pool, as well as a free service that provides valet parking and daily newspapers.Hotel’s renowned awardwinning Italian Restaurant "Gems" promises visitors and guests a selection of delicious dishes and various buffets that cater the mind and soul. Italian cuisines from original pizzas crafted with the finest ingredients to the freshly made pastas and delicious appetizers are served daily for Dh99 per person.

CELEBRATE THE HOLIDAYS, CIPRIANI STYLE Friends and family gather together for the holiday season at Cipriani Yas Island By Qadeer Ahmad Siddiqui Dubai UAE: he holiday season is full of cheer, gifts and dazzling lights all of which are incomplete without the core element of genuine hospitality. Cipriani Yas Island sets the scene for a timeless dining experience, complete with a

A SUCCESSFUL OPENING FOR THE ITALIAN LUXURY INTERIORS EXHIBITION By Qadeer Ahmad Siddiqui Dubai UAE: a n y p e o p l e including art and design lovers attended yesterday the opening of The Italian Luxury Interiors Exhibition. The event has returned to Dubai with its fourth edition at the Ritz Carlton, DIFC. Organized by the Italian Trade Commission, Trade Promotion Office of the I t a l i a n E m b a s s y, i n cooperation with Confartigianato and CAN the national Confederation of crafts and SMEs - the Exhibition brought together more than 20 carefullypicked companies displaying their finest works crafted through techniques passed down, refined and adapted through the generations, and working in areas as diverse as textiles and lighting, with materials as varied as ceramic, gold leaf, leather and iron.This

chilled pool, modern Spa and state of the art workout room.The package includes a night’s stay in the spacious one or two bedrooms suites at the Eastern Mangroves Suites by Jannah overlooking the s t u n n i n g mangroves and full day access for two adults and two children below 12 years to Saadiyat Beach Club.The exclusive Karim Services as well as free high speed Wi-Fi is also available at all time, guests enjoy high end transportation services upon request.It’s worth mentioning that if you guests decide not to book the package, the Karim Services can still arrange special rates for day passes anytime..

AN ELEGANT DINING SPOT WITH NEW DISHES The Park Bar and Grill invites guests to experience exquisite new cuisine.

special festive menu and warmth which extends far beyond the cuisine. Families dine easy this season with a tailored menu created just for children, inviting loved ones to gather together and feel at home at the Italian hotspot. Captivate your senses with a twinkling Christmas tree, the fragrance of a specially prepared four-course menu in the air and a live band

setting the mood performin g Holiday m u s i c a n d smooth Jazz.Gue s t s prepare f o r a culinary journey like no other starting with traditional appetizers including creamy Fresh Burrata in Foglia to rouse the appetite. Enticing festive themed favorites such as B a k e d Ta g l i o l i n i w i t h Smoked Turkey are offered as the middle course to continue this incredible dining experience. For the main event, indulge a juicy Angus Fillet served with mushroom sauce or delectable Pan Seared Monkfish served with a side of flavorful rice pilaf. The grand finale of the evening is reserved for the signature homemade desserts, including Ice cream with Nougat freshly whipped ‘A la Minute’ or original Arrigo Cipriani recipe of

HELLOFOOD OFFICIALLY LAUNCHES ITS ONLINE ORDERING PLATFORM IN LEBANON By Qadeer Ahmad Siddiqui Dubai UAE: ellofood, the fastest growing online food ordering platform in the world, has officially launched its application in Lebanon with a ceremony at the Golden Tulip hotel in Hamra. The launch event was intended to officially announce the emergence of hellofood from the soft launch phase after very strong and encouraging

results in the Lebanese market within the past 6 months.“Since May 2014, hellofood has been showing very promising order results, being able to partner up with more than 120 partner restaurants” says Alex Roth, country manager for hellofood Lebanon, “this is a very encouraging sign that the Lebanese market is ripe for

innovation and the customer value that hellofood provides”. With a smartphone penetration of almost 70% in Lebanon, more than half of hellofood orders are generated through the phone application. The hellofood app is available for Android, iOS, Blackberry, and Windows Phone devices.The launch event was attended from hellofood’s headquarters in

Germany by Agron Rexhepi, global head of sales for hellofood and Hardy Guenther, global head of business development. The event a l s o i n c l u d e d representatives from Pizza Hut, Americana, M c D o n a l d s , S u b w a y, Dunkin Donuts among many more restaurant owners and managers.

‘Panettone’, s e r v e d perfectly portioned not to add guilt to a wonderfully seasoned n i g h t . Homemade h o l i d a y cookies are also served, wrapping up the magical evening with a touch of festive nostalgia.With glass windows and wrap around terraces, Cipriani Yas Island overlooks the magnificent, docked yachts, making it the perfect place for guests to bid the year good bye. As the clock strikes midnight, raise a celebratory glass from your complimentary bottle of bubbly while delighting in traditional heart-warming Stewed Lentils for some Italian good luck. Diners and their loved ones are greeted warmly with festive decorations, welcome Bellinis and a palate-pleasing New Year’s menu including King Crab, Seared Tuna ‘Scottato’ with Braised Fennel and Salmon

Tartare. As guests fill up with festive joy, they can indulge in hearty dishes such as Roast Baby Lamb with Artichokes ‘alla Romana’.The dining experience at the cosy restaurant is complete with a selection of mouthwatering desserts such as

enough by just mentioning FREE tickets to visit the city’s top touristic destinations either "Ferrari

UAE-HEADQUARTERED HEALTHY FAST FOOD CHAIN GOES GLOBAL Egypt first step for Kcal within ambitious global expansion plans t h e c l a s s i c Va n i l l a Meringue. Enhancing the night until the final countdown with festive tunes will be the all-star Lounge Hank featuring Kanji, the kanoun virtuoso; and Edd Win and Dia, two talented versatile singers.Experience the holiday season like never before with Italian restaurant Cipriani Yas Island for a celebration of culinary delights and magical moments.

By Qadeer Ahmad Siddiqui Dubai UAE: ollowing the recent announcement of its growth plans, Kcal, the Dubai-headquartered Healthy Fast Food brand, has quickly moved into the first step of its ambitious e x p a n s i o n target.December 2014 will see the brand open its first flagship outlet in Egypt, ahead of a rollout that will

looking for. Breaking away from the traditional fastfood offerings, Kcal’s platform is a radical change that has seen customers embrace enthusiastically the wide selection of calorie-controlled healthy fast food available on their appealing menu, either in their outlet network or through Kcal Extra, the parallel bespoke delivery service business pillar,

encompass 14 branches within the country. “Egypt is

presently serving thousands of meals per

an important market for us” said Mark Carroll, Kcal’s cofounder, “and we are keen to replicate abroad the model we successfully developed throughout the UAE. We could not have selected a better time for our introduction to Egypt’s consumers, as the country has resumed its march forward on the path to recovery”.The brain-child of Mark Carroll and Andreas L Borgmann, two passionate a n d d y n a m i c entrepreneurs, Kcal quickly rose to prominence within the industry, delivering on what customers were

week.“We know Egyptian consumers will embrace our healthy nutrition, healthy living philosophy” highlighted Andreas L Borgman, Kcal co-founder, adding, “this significant expansion step will soon be replicated throughout the region as we intent to bring our message and our offer globally”.In further comments, the co-founders have indicated that 2015 should see Kcal open franchises in Qatar, Saudi Arabia, Bahrain and Jordan, ahead of further announcements.

Soup & Sushi at Sizzling Wok By Qadeer Ahmad Siddiqui Dubai UAE: ife does not have to be so complicated. This promotion is straightforward Soup & Sushi at affordable prices.From 2 to 27 December, Sizzling Wok will be serving a special Soup & Sushi menu with prices ranging from AED 49 to AED 79.The menu includes Hiroshi Bento with 24 assorted sushi rolls and Shitake mushroom soup, Takara Bento with 12 assorted sushi rolls and

based on authentic recipes from Thailand, Vietnam, China, Japan and Singapore. The restaurant is well known for serving a variety of quality delicacies at affordable prices. With fresh ingredients, friendly service and distinctively good food, Sizzling Wok is now present in two locations: Citymax Hotels Bur Dubai and Sharjah.Daily from 2 to 27 December from 7pm onwards at Citymax Hotels Bur Dubai, Kuwait Street. For reservations, please contact +971 50

Miso Shiro soup, Chirashi 1007065.Sizzling Wok is Sushi platter with assorted located on the ground floor sushi rolls and Beef Bacon of Citymax Hotels Bur soup as well as Yasai Dubai, Kuwait Street. Free Delights Bento with 24 parking and WiFi is available vegetarian Sushi rolls and at the hotel. For more Shitake mushroom soup.A information please visit w e l c o m i n g c a s u a l www.facebook.com/Sizzlin restaurant, Sizzling wok gWokUAE serves Pan-Asian cuisine azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg17)

FOOD AND LEISURE CRISTAL SETS UP 3 HOTELS IN ERBIL AND ONE IN SAUDI WITHIN REGIONAL EXPANSION 15-21December 2014,Safar 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70Pg18

PASCAL TEPPER BAGS BRAND OF THE YEAR AWARD International French Bakery Shines At The Franchise Magazine Awards By Qadeer Ahmad Siddiqui Dubai UAE: he Pascal Tepper French Bakery franchise team have bagged ‘Brand of the Year’

Award at the recent Franchise Magazine Award ceremony held in Abu Dhabi this month.TECOM’s muchloved French Bakery brand claimed its place as a leading UAE-grown franchise concept, receiving its second award in the franchise category in less than a year. The brand is geared to open more outlets in the UAE and the Middle East, with the brand’s second bakery earmarked to open later this year in the capital, Abu Dhabi. The French modern dine-in bakery is the brainchild of master baker P a s c a l Te p p e r w h o s e Meilleur Ouvrier de France title – a much-coveted recognition for the best French bakers, in partnership with Atlas Hospitality.The bakery’s franchise team was recognised by the region’s leading publication, The Franchise Magazine, a company dedicated to providing local and global investors, entrepreneurs, SME, employees of franchises, and franchisees with the latest information on local and global franchise opportunities within the MENA region. Commenting on the win, Siegfried Nierhaus, Managing Director, Atlas Hospitality said, “We are thrilled to be recognised at

The Franchise Magazine Awards and this encourages us to keep growing the P a s c a l Te p p e r F r e n c h Bakery brand in the UAE and the greater MENA region.”

Echoing his sentiments, Michel Saab General Manager Franchise at Pascal Tepper French Bakery said: “We are very enthusiastic about where Pascal Tepper Franchise is headed, this is our second win within one year and we are set to

By Qadeer AhmadSiddiqui Dubai UAE: ristal hotel group in Abu Dhabi is building three new hotels in the northern Iraqi town of Erbil and will open a hotel in Saudi Arabia next year as part of an ongoing expansion programme in the Middle East and Africa, according to the group’s Chief Operating Officer Kamal Fakhoury.He said the new hotel in Saudi Arabia will be opened in mid 2015 to raise to five the

By Qadeer Ahmad Siddiqui Dubai UAE: s the 2014 Etihad Airways Formula One Abu Dhabi Grand Prix returns this year as the UAE’s biggest event and standout sporting event of the year, the Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi will be hosting the first ever “F1 Fashion Fever 2014” in partnership with the UK’s leading premium department store House of Fraser. This event is scheduled to take place on 21 November 2014, 7:30pm, at the Plaza Bar, North Beach.‘F1 Fashion Fever Empowering Women Through Sports’ will be a fashion and beauty extravaganza, centred around an exclusive fashion show that will showcase a variety of must-see outfits for women and children to wear at a sporting event and other special occasions, featuring unique collections from House of Fraser as well as locally and internationally acclaimed designers. In addition, there

number of hotels operated by the group in the Gulf Kingdom.He said the group is building three new hotels in Erbil following the recent opening of its hotel in that city, adding that Cristal is focusing on Erbil because of its promising economy given its massive oil and gas wealth. He noted that large oil and gas projects in Iraq’s Kurdistan in the next two decades require more hotel projects.He also said the group is considering having new hotels in Dubai as the emirate is pursuing preparations to host EXPO 2020, describing it as the most important tourism destination in the region.In Africa, Cristal is building the Cristal Grand hotel in Nigeria, a luxury five-star hotel comprising of 250 rooms. He said another three-star 500-rooms hotel is being set up in Nigeria also to be operated by Cristal.In Iraq, Cristal recently re-opened a 307room hotel in the capital Baghdad to become the first global group to invest in Iraq’s hotel sector within the past 20 years, he said.Another landmark hotel the Cristal Grand Kadri hotel was re-opened in mid 2013 in Zahle, Lebanon. The group also manages a 30-chalet hotel in Comoros.Mr Fakhouri said Cristal is recording

SHANGRI-LA ABU DHABI TO SET FASHION TRENDS FOR THE FORMULA ONE GRAND PRIX IN THE CAPITAL WITH THE ‘F1 FASHION FEVER’

high business growth in the UAE, with occupancy rates reaching 100 per cent in November and 78 per cent in October.He said Cristal Abu Dhabi is a key destination for businessmen, who account for nearly 70 per cent of its guests, noting that Etihad Airways is playing a major role in attracting visitors to Abu Dhabi and promoting tourism in the country.Mr

outfit, and the winner will receive a AED 10,000 gift voucher from Maison Hala plus “The Indulgence of Ti m e ” s p a t r e a t m e n t package at CHI, The Spa at Shangri-La. There will also be a subcategory for ‘Best Shoes’, with a specially handmade scarf or neck piece by Marion Murphy C o o n e y f o r t h e w i n n e r. T h o m a s G u s s , general manager of Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, said, “We are delighted to host this unprecendented fashion event in the hotel, which is based on a unique concept that combines fashion and motorsports".Nabil Daud, Managing Director and CEO of Retail Arabia International, which is regional franchisee partner for House of Fraser, stated, “House of Fraser Abu Dhabi is pleased to partner with the Shangri-La Abu Dhabi for the F1 Fashion Fever and showcase highlights of the store's Fall Winter collection in the fashion show, including stunning looks from local abaya designers to be found at Ush boutique, denim from 7 For All Mankind and Frame, exciting ready to wear from brands such as By Malene Birger, Tibi, Derek Lamb, Moka London, Hoss Intropia and eveningwear from Rhea Costa, Robert Rodriguez and Benedict

Kutzon. Following the opening of the Abu Dhabi store, the fashion show will serve as an excellent platform for us to boost our reputation within the UAE and GCC region as a premier global department store.” Hala, the designer behind the locally-based Maison Hala, said, “At the F1 F a s h i o n F e v e r, Maison Hala will be sharing the latest ready-to-wear and couture for stylish divas and fashionistas in the region, who are seeking inspiration for their outfits at the F1 weekend as well as the festive season ahead.” Also based in the UAE is First Choice, which will offer a range of contemporary Abayas and Shaylas that are designed and manufactured in Abu Dhabi, fusing tradition with fashion, bringing new levels of elegance and accessible luxury to the customer. L e e n a h A l m a n s o u r y, founder and designer of the La'leenah label, expressed her enthusiasm at the F1 Fashion Fever stating, "I am extremely pleased to be a part of this fashion show, which is going to be one of

my first shows in Abu Dhabi. I look forward to meeting all the wonderful people who

will be attending the event, and walking them through the floral world of my latest collection 'Blossoms by La'leenah'. I am sure this is going to be an enjoyable show for all, particularly in t h i s l o v e l y w e a t h e r. " Furthermore, luxury children’s fashion brand ShoSho Bella will be participating at the event. Designer Sarah Khamis said, "Our haute couture girls brand is made with love and attention to detail, and you can notice the luxury of it from first glance, perfect for little ones who will be accompanying their stylish parents to the F1 events as well as other special occasions.”

Fakhouri said another factor in stimulating tourism in the emirate is the opening of shopping malls, cultural sites and other facilities, referring to the planned mall on Reem will be a special prize for the Island comprising more best sporty and elegant than 600 shops and 90 restaurants. He said the FESTIVE SEASON PROMISES GOURMET TREATS AT SHERATON DUBAI CREEK HOTEL Louvre, Guggenheim, and & TOWERS Sheikh Zayed National Museum will also play a key Vivaldi by Alfredo Russo, Ashiana by Vineet and Creekside Japanese Restaurant to Offer Fine part in boosting hotel Dining Experiences through Christmas, New Year occupancy.“More events are needed to be organized Sheraton Dubai Creek Hotel in Abu Dhabi to keep hotels By Qadeer Ahmad Siddiqui & Towers are all offering a busy,” he said. “In 2014, Dubai UAE: expand and grow our brand heraton Dubai Creek culinary delight for diners. nearly 2,000 new hotel to keep up with the region’s Hotel & Towers is Vivaldi by Alfredo Russo rooms were added and we demand for new quality preparing for the and the Creekside expect 2,500 more rooms franchise concepts.”The Japanese Restaurant will be this year...unless there are festive season with music team expansion plans offering Boxing Day brunch more events to attract and activities and a range of include four Pascal Tepper for those whose hunger tourists and visitors, hotel exciting and tempting bakeries in 12 months across wasn’t satisfied by the rates and business could o f f e r i n g s c r e a t e d b y the Middle East in markets opulence of Christmas be negatively affected.”We Executive Chef, Stuart such as Saudi Arabia, Qatar, Day.New Year’s Eve:Diners h o p e t h e A b u D h a b i Sage, and Consultant Bahrain, Kuwait, and at the Sheraton Dubai Creek To u r i s m a n d C u l t u r e Michelin-starred Chefs Lebanon.“We have a winning Hotel & Towers will be able Authority, the Abu Dhabi Alfredo Russo and Vineet combination with a wonderful to ring in the New Year in N a t i o n a l E x h i b i t i o n s Bhatia to celebrate the product, a committed team, style with a range of fine C o m p a n y a n d o t h e r season. The Countdown is consistency of the best the theme at the final three journey through India, while dining options. Vivaldi by relevant establishments will the theme of the last three baking practices, as well as a Friday brunches at the C r e e k s i d e J a p a n e s e Alfredo Russo will offer a organize more events in the Friday brunches of the year wonderful Chef Pascal!”, he C r e e k s i d e J a p a n e s e Restaurant will offer a range family-style dinner, featuring at Vivaldi by Alfredo Russo, emirate to attract visitors concluded. Restaurant, festive culinary and stimulate tourism.” where guests can highlights and a full enjoy live cooking beverage package ACTION HOTELS AND ACCOR INK MANAGEMENT AGREEMENT ON THIRD HOTEL IN stations and al including sparkling. KUWAIT fresco dining is At Ashiana, which a v a i l a b l e . $42m Investment For Novotel Sharq Scheduled To Open In 2017 Bringing Portfolio To 15 Economy means happy C h r i s t m a s and Mid-Market Hotels home, Vineet Eve:Diners at Bhatia and his team By Qadeer Ahmad Siddiqui generate further benefits,” Vivaldi by Alfredo are presenting a Dubai UAE: he said. Commenting on Russo will be able selection of dishes ction Hotels plc the new development in to Indulge in an to enlighten diners’ (AIM: AHCG), an Kuwait, Landais said: “This Italian Christmas taste buds. owner, developer is the first Novotel in Kuwait dinner set menu C r e e k s i d e and asset manager of a n d c o n f i r m s A c c o r ’s Sheraton Dubai Creek’s with festive favourites and of delights. Christmas Day & Japanese Restaurant is branded three- and fourcommitment to bringing premier Italian restaurant authentic dishes straight Boxing Day:Christmas Day offering the best of Far star hotels in the Middle world-class mid-market with breathtaking views of from the kitchen of Chef will feature brunch options Eastern cuisine. For more East and Australia has hotels to the region. Our the historic Dubai Creek, Alfredo Russo’s flagship at Vivaldi by Alfredo Russo information or for recently signed a Hotel partnership with Action where guests will be able to restaurant in Turin, Italy. At a n d t h e C r e e k s i d e reservations please call 04 Management Agreement Hotels which started back in enjoy an Italian style brunch Ashiana by Vineet, Vineet Japanese Restaurant. For 207 1410 or email (HMA) giving leading hotel 2007 is highly significant in menu with classic dishes. Bhatia’s culinary team will Christmas dinner, the festive.creek@sheraton.co operator, Accor Group, the this plan.” Sheikh Mubarak The Countdown will also be take diners on a food signature restaurants at m long term management of said: “We are pleased to Action’s third hotel in partner with Accor for the SAVOUR AUTHENTIC ARABIC FLAVOURS AT AL MAEDA Kuwait. The HMA for the development of Kuwait’s DoubleTree by Hilton Hotel Jumeirah Beach launches its signature Arabic restaurant 160-room four-star Novotel first Novotel. This is a great property was signed by addition to our growing employees. In the Middle operating margins within Action Hotel’s Chairman, portfolio of economy and By Qadeer Ahmad Siddiqui M u h a l a b i a , K u n a f a , Experience' where the ‘little s e a s i d e s t r i p i n t h e East, Accor operates 66 our portfolio as a direct His Excellency Sheikh mid-market hotels in the Dubai UAE: Moroccan tea in addition to things mean everything’.”Al Jumeirah Beach Residence hotels with over 16,000 result of the strong demand Mubarak Abdulla Mubarak Middle East. We strongly oubleTree by Hilton some signature dishes and Maeda is an open kitchen area, the DoubleTree by r o o m s i n t e n for quality economy and Al Sabah and Christophe believe that the Novotel H o t e l D u b a i a taste of fresh local concept headed by Chef Hilton Hotel Dubai Jumeirah countries.According to midscale hotels along with Landais, Chief Operating brand is at the forefront of J u m e i r a h B e a c h fish.Hassan El Wahidi, M a h e r A k w a n w h o Beach is a 110-suites Action Hotel’s CEO Alain the economies of scale t h e m i d - m a r k e t h o t e l announces the opening of General Manager, said: specialized in Arabic food. property in a perfect Debare the construction of associated with commercial segment and this will help Al Maeda, its signature “The concept behind Al Chef Akwan commented l o c a t i o n f o r r e l a x i n g , the freehold hotel is synergies and sharing of drive superior returns.” Arabic restaurant offering a Maeda is to offer classic “We want them to see what s w i m m i n g , s k y d i v i n g , currently expected to cost overheads between the two Debare confirmed Action selection of authentic Arabic dishes that would is being cooked, how it is shopping and socializing a p p r o x i m a t e l y ibis hotels. With this third Hotels will continue to dishes from Levant and appeal to both Arab and prepared and then brought and only minutes away from US$29million, an average hotel, Novotel Sharq joining pursue opportunistic prime N o r t h A f r i c a n non-Arab diners. The UAE to their dining table which is Dubai Marina and Dubai of $181,000 per room, in the same operational leasing and acquisition regions.Arabic for “The has a mix of many different an experience similar to Marina Mall. Guests can addition to the $12.3 million targets across the GCC and Dining Table”, Al Maeda Arabic nationalities coming what they have at home.” save up to 33% on their next already paid to secure the remains committed to its presents a new pairing f r o m v a r i o u s c u l t u r a l Al Maeda is open for lunch stay with the Winter Sale plot of land. “Construction is target of having 5,000 concept of Arabic cuisine, in backgrounds and cuisines and dinner from Monday to o f f e r , v i s i t scheduled to commence by economy and midscale a cozy atmosphere. The therefore our aim is to offer Saturday. The restaurant http://hiltonhotelsmea.com/ mid-2015 and we expect hotel rooms by 2020.“Our menu gathered a variety of our guests an eclectic includes a full service bar, a sale for more details. the Novotel Sharq to open f o c u s r e m a i n s o n dishes from places across experience picking the most private dining area for DoubleTree by Hilton Dubai its doors to Kuwait in 2017, d e v e l o p i n g a l e a d i n g the Arab world, from the renowned Arabic recipes. families or large group and - Jumeirah Beach will joining the 175-room ibis economy and midscale s t a r t e r s w i t h a w i d e We have carefully selected an outdoor terrace where p a r t i c i p a t e i n H i l t o n Salmiya which opened in hotel business in the selection of mezze to the the dishes to match the guests can enjoy the H H o n o r s , t h e a w a r d 2008, and the neighbouring undersupplied and high main courses and desserts. discerning palate of our breathtaking sea view while w i n n i n g g u e s t - l o y a l t y 160-room ibis Sharq, now growth markets, with a The menu consists of the guests whether to satisfy a trying out the different p r o g r a m f o r H i l t o n four years in operation.” He primary focus on the Middle most traditional and all-time c h i l d h o o d m e m o r y o f shisha flavours.For more Worldwide. Hilton HHonors also confirmed that the new East where we are well- favorite’s recipes such as favorite meal or to impress a i n f o r m a t i o n v i s i t members will be able to Officer Accor HotelServices Novotel hotel will placed to take advantage of Lentil Soup, Harira Soup, first-time taster. DoubleTree DoubleTree by Hilton Hotel earn and redeem points Middle East. Accor is the complement the strong the significant growth Zaatar Salad, Fattoush, by Hilton has a service Dubai Jumeirah Beach or with their stay. To become a w o r l d ’s l e a d i n g h o t e l performance of the existing opportunities for branded Kibbeh, Makanek, a variety culture built around the idea t e l e p h o n e + 9 7 1 Hilton HHonors member, operator with more than two ibis hotels in Kuwait. hotels in this category,” of Tangines, Mixed Grills of CARE, which stands for 44533333.Located on The visit HHonors.com 3,600 hotels across 14 “Our two operating hotels in Debare concluded. with a selection of koftas, ' C r e a t e A R e w a r d i n g Walk, a 1.7 kilometer/1 mile trusted brands in 92 Kuwait are currently countries with 170,000 achieving the highest gross cluster we are expecting to

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15-21December 2014, Safar 1435

Email:azadnewsuae@yahoo.com

Mob:00971 56 118 6007

Edition 70Pg19

AZAD CAREER An ACCOUNT LOOKING FOR A JOB Jamshaid Rehman Mobile +971055-8607635, +9710557617313 Email:rana_jamshaid1988@yahoo.com

CHIEF ACCOUNTANT LOOKING FOR JOB Muhammad Inam Bukht (CMA, ACMA, MA) Abu Dhabi, United Arab Emirates Mobile +971 55 647 2509 acma.inam@gmail.com

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MIDDLE EAST AIRPORTS POISED TO BECOME GLOBAL AEROSPACE SUPPLY CHAIN HUBS Two-day Aerospace Supply Chain Summit highlights tectonic shift in USD692bn worldwide industry By Qadeer Ahmad Siddiqui Dubai UAE: irports across the Middle East, particularly UAE is shaping up to become important supply chain hub for the global a e r o s p a c e s e c t o r, according to industry players during the first day of the Aerospace Supply Chain Summit, held at the Dubai World Central (DWC) on Wednesday (December 10).Keynote speaker Khalifa AlDaboos, Managing Director of the Dubai Aerospace Enterprise (DAE), says current trends point to a tectonic shift in the market, where emerging economies such as the Middle East are playing a major role in transforming the global a e r o s p a c e landscape.“GCC and Middle East airports are leveraging their strategic geographic location to become global supply chain hubs for emerging markets. And recent passenger traffic performance in the region reflects this uptrend,” said AlDaboos. According to Airports Council International (ACI), worldwide airport passenger numbers increased by 4.4% to 5.7 billion in 2012, registering increases in all six regions across the globe. However, Middle East outperformed global average, recording an increase of 13%. The Middle East is also benefiting from the growing middle class population in emerging economies, who have more disposable income to travel and explore destinations outside their home markets,” added AlDaboos.The two-day Aerospace Supply Chain Summit, which is organised by DWC and Arabian Reach FZ LLC, highlights the myriad of opportunities coming up

in the Middle East aerospace industry,

which industry experts estimate to be valued at over USD45 billion.“The Middle East is one of the world's fastest growing aviation markets, mainly due to the robust growth i n t h e commercial aerospace s e c t o r . Regional carriers have s h o w n impressive performance even amidst the regional and global economic challenges,” said Tahnoon Saif, DWC's Vice P r e s i d e n t f o r Aviation.Saif added that passenger traffic in the region has been buoyant, with the Middle East maintaining a clear lead over other markets worldwide with a 10.3% increase in October of 2014, the International Air Transport A s s o c i a t i o n ( I ATA ) reported.This widening shift in the aerospace market has been documented by various industry observers, highlighting the prediction that North America and Europe's share of air traffic revenue passenger kilometres (RPK) will drop by 32% between 1991 and 2031, while shares of the Middle East, China and Asia Pacific are expected to r a p i d l y g r o w. R a j Menon, General

Manager of Arabian Reach FZE LLC, said

this interesting shift in figures offers a promising value proposition for industry players in the aerospace supply chain, who are keen to explore the

Middle East market.Air travel and logistics are directly tied to their respective markets' economic performance and Middle East airports, especially those in the GCC, have weathered several storms in the past, which have made them even stronger and valuable as gateways,” he said.Menon added that the Aerospace Supply Chain Summit, which will run until today (December 11), offers a unique platform for c o m p a n i e s t o strengthen existing partnership or build new relationship with industry players operating within and outside the Middle East market and the 2 n d edition of this event will be held on 7-8 th of October 2015 in Dubai, United Arab Emirates.

ANTICIPATION BUILDS FOR REGION'S LARGEST-EVER SME EVENT By Qadeer Ahmad Siddiqui Dubai UAE:

ME Beyond Borders gets underway today (November 30) at the Madinat Arena, with the eyes and ears of the GCC keenly watching developments. The event brings to the UAE a high-powered cluster of international thought leaders in the SME and Enterprise space, including figures such as Deutsche Bank's Roberto Mancone, Microsoft's Mohamad Mourad and Markus Massi, Managing Director, the Boston Consulting Group. All

featuring in a sparkling and varied agenda opened by keynote HE Hani Al Hamli, Secretary General of the Dubai Economic Council.The event develops the allimportant theme of the 'West-East corridor' and the value-chain that it opens for regional SMEs as they venture onto the

world's latest trade superhighway. Event presenting partner National Bank of Abu Dhabi believes that SME Beyond Borders can give every SME practical and unique guidance on how to benefit from the quantum shifts currently taking place in the world economy.

MUHAMMAD WAQAR UZ ZAMAN KAYNI C/O P.O.Box 379, PC 130 Al Azaiba Muscat Sultanate of Oman M +968 95893492, Email: dr.waqarkiani@gmail.com

AAR SELECTED BY AMMROC TO SUPPORT DESIGN OF NEW MILITARY MRO FACILITY IN THE UAE Global leader awarded contract for one of the world’s largest dedicated military MRO centers By Qadeer Ahmad Siddiqui Dubai UAE: AR (NYSE: AIR) announces it has been selected by AMMROC (Advanced Military Maintenance Repair and Overhaul Center) LLC, the Abu Dhabibased Joint Venture between Mubadala Development Company, Sikorsky and Lockheed Martin, to support in the design, outfitting and integration of key areas of AMMROC’s state-ofthe-art facility in Al Ain, UAE. The new facility will be one of the largest dedicated military Maintenance, Repair and Overhaul (MRO) centers in the world, and will be an anchortenant at Nibras Al Ain Aerospace Park (Nibras), the free-zone project being jointly developedby Mubadala and Abu Dhabi Airports Company to support the establishment of a sustainable aerospace hub in Abu Dhabi. AMMROC was formed by the coming together of Mubadala, the Abu D h a b i - b a s e d investment and development company, Sikorsky, and Lockheed Martin, to serve as a leading provider of MRO services to the UAE Armed Forces, as well

as other military providers across South Asia,the Middle East and North Africa. AMMROC’s new facility is being built in Al Ain, the second largest city in the Emirate of Abu D h a b i . T h e approximately 1.2 million-square-foot facility will support more than 40 different types of military aircraft. This major feat of accomplishment is unmatched and unsurpassed by any other similar facility in t h e S A M E N A region.AMMROC contracted AAR to design support areas including hangars, work areas, and machine and special processes shops for this military maintenance center. AAR has a global reputation in the aviation sector for improving operational efficiencies and turn times, as well as lowering costs through its customercentric solutions.“We chose AAR to support us as we develop this world-class facility b e c a u s e o f theirexperience and expertise in this area,” said Fahed Al Shamesi, CEO of AMMROC. “We are excited to start work on this military aviation MRO that will allow us to

reduce maintenance costs, increase fleet readiness levels for our valued customers and provide high-tech e m p l o y m e n t opportunities for UAE nationals.”This deal allows the UAE government to retain c o n t r o l o v e r maintenance of their military aircraft while leveraging AAR’s industry experience and best practices,” said David P. Storch, CEO and Chairman of AAR CORP. “While AAR has provided customers with counsel and training in the past, this deal brings our work to the next level, and will hopefully lead to additional opportunities once the facility begins operations.”Since 1999, AAR has provided training and advisement on aircraft components, hydraulics,avionics and landing gear for government customers around the world i n c l u d i n g t h e U.S.Department of Defense, Poland, G r e e c e , Tu r k e y, Singapore, South Korea and Egypt. The AMMROC deal represents the largest military-focused MRO advisory and design services contract in AAR’s history.

TOP EUROPEAN MOBILE MAKER, FLY, EXPANDS TO AFRICA AFTER WITNESSING REMARKABLE GROWTH IN GCC British-Designed Mobiles Arrive in Nigeria as Innovative Brand Looks to Capitalize on Growing West African Market By Qadeer Ahmad Siddiqu Dubai UAE: fter witnessing explosive demand for their cutting-edge smartphones in the G C C , t o p European mobile player, Fly, has now entered Africa's lucrative mobile phone market. Since its launch in the region in March 2014, Fly has successfully penetrated the market in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, reaping continuous success across the GCC. The acclaimed European brand plans to continue its ambitious expansion, with sights set on Iran, Egypt, and other African countries as future markets.Now, the ultrastylish premium mobile phones have been made available to Nigeria's discerning consumers. The country's population of nearly 170 million already enjoys a 75% mobile penetration rate, and has demonstrated demand for further

PARK HYATT ABU DHABI HOTEL AND VILLAS ANNOUNCES THE APPOINTMENT OF NEW GENERAL MANAGER

Administration & HR assist LOOKING FOR JOB

c o n s u m p t i o n , particularly for new and attractive brands, provided a model's design aesthetic and price point are within range.In Nigeria, Fly

has partnered with First Choice as its exclusive distributor, given its extensive distribution network across Africa with over 4000 points of sale.Nitin Sood, Managing Director, Fly MEA said: “West Africa, and Nigeria in particular, is a strategic new market for Fly, with its growing demand for smartphones, and we are excited to enter this market with First Choice as our partner, which will further help us penetrate the Nigerian market.”With its commitment to style, f u n c t i o n a l i t y, a n d advanced technology, Fly has created a brand that has set new global

benchmarks in the m o b i l e i n d u s t r y, according to Onyeka Kelikume, Brand Manager of First Choice. Fly was the number one selling smartphone in Russia in 2013, a top performer in many European markets, and has been doing exceptionally well this year in the Arabian Gulf states. The new product range a series of six power-packed smartphones and three feature phones, designed with the world's very latest technology for an unparalleled user experience – will soon be available across Nigeria.Abdul Jabbar Shahnawaz, VP of Marketing, Fly MEA said: “Fly is a challenger brand, and we are bringing our latest handsets which are technologically advanced and stylish and are sure to appeal to the consumers in Nigeria. And, given the global demand shown for our new range, we believe that there will also be demand here for premium quality mobile phones at reasonable prices.

By Qadeer Ahmad Siddiqui Dubai UAE: ederico Mantoani has recently been appointed as General Manager of Park Hyatt Abu Dhabi,UAE.Having been a part of many Hyatt properties the world over, Federico brings with him some insightful hospitality know-how and a keen understanding of Hyatt values.After graduating from the International Lycee in Paris, he moved to the US where he consolidated his studies at the University of Hawaii. Federico is a native of Italy but thanks to his extensive travels, he is multilingual and speaks four different languages. He has been with the Hyatt Hotels Corporation for over seventeen years, and has a wealth of experience in the o p e n i n g a n d establishing new hotels. He began his career as a Corporate Trainee at Grand Hyatt Hong Kong in 1997. A year later, he relocated to Spain, where (in 2001) he was promoted to Assistant

Director of F&B. He supported the opening of Hyatt Regency Le Barsey in Brussels, and soon afterwards was given the opportunity to join the opening team of Grand Hyatt Dubai. Two years later he transferred to Amman, Jordan as Director of F&B, and in 2006 he moved to Grand Hyatt Muscat, where in 2009 he was appointed Executive Assistant Manager in charge of F o o d & Beverage.During the summer of 2010, Federico was a part of the pre-opening team of Hyatt Capital Gate Abu

Dhabi. His last pre-opening assignment before being appointed as G e n e r a l Manager in Gurgaon was at Park Hyatt M a l d i v e s Hadahaa, in the capacity of acting General Manager, and was responsible for the takeover and re-branding o f t h e Resort.Federico , who recently moved to the Capital with his wife Isabel and their two children, said, “I am delighted to return to Abu Dhabi after a short stint in India, and I am excited to see the o v e r w h e l m i n g transformation that has taken place in the city. I certainly look forward to leading the passionate and dynamic team of the Park Hyatt, and live up to the promise of consistently delivering exceptional and memorable experiences to all our Guests.”

MEBA CATCHES COMMERCIAL AIRLINES' ATTENTION Middle East Business Aviation event draws Emirates, Etihad, Qatar Airways and Saudia, as private aviation sector sees rapid regional growth By Qadeer Ahmad Siddiqui Dubai UAE: iddle East B u s i n e s s Aviation is all about private air travel a market that is growing so fast the big carriers are keen to carve out their share.This year's MEBA held at the new purpose-built Dubai Airshow site at Dubai World Central between December 8-10, 2014 will see both Emirates and Etihad making a debut at the region's biggest business and private aviation event, along with Qatar Executive and Saudia Private Aviation.Ali Al Naqbi, Founding Chairman of the Middle East and North Africa Business Aviation Association (MEBAA), says: “We are seeing a spike in the growth of the private business aviation market across the region. When big, game-changing players like Emirates and Etihad get involved; you know things are going to get interesting.”Al Naqbi has been frequently quoted as anticipating around 1200 business aircraft to be registered in the region by 2020, and is renowned as being a driving force in encouraging a strong regulatory framework and industry guidelines for regional best practice.“With Etihad, Saudia, Qatar Airways and Emirates at the event, this is a real testimony that our hard work at MEBAA is paying off; and the commercial airlines want to attend to get a better understanding of the region's private and business aviation market,” says Al Naqbi.Emirates Executive will be showcasing its Airbus

A319 among the MEBA static display. The A319 seats 19, and sleeps 15 (with ten private suites), and has a maximum range of 7,000 kilometres. Emirates' offering also includes its in-flight entertainment, l i v e T V, v i d e o conferencing facilities and high-speed internet and mobile phone c o n n e c t i v i t y. Q a t a r Executive will take the opportunity to showcase its brand-new Bombardier Global 5000 Vision, which features an elegant two cabin configuration with a s e p a r a t e g a l l e y, allowing discrete service and maximum comfort for up to 13

passengers. Etihad Airways has been increasing its first class offerings recently, and has demonstrated ability to appeal to the luxury market with this year's launch of “The Residences” threeroom suites on its new Airbus A380s, the first of which will enter service between Abu Dhabi and London Heathrow on 27 December.Michele van Akelijen, Managing Director of MEBA organisers F&E Aerospace, says: “We already support the biggest manufacturers, operators and suppliers i n t h e s e c t o r. I t ' s fantastic that these commercial players are now getting involved in the event and their presence will surely complement the private operators.” The Middle

East and North Africa B u s i n e s s Av i a t i o n

Association (“MEBAA”) is the official representative of the business aviation industry in the Middle East and North Africa (“MENA”) region and is a member of the International Business Aviation Council (“IBAC”). MEBAA is a non-profit association established in 2006 with the mission to provide a platform for members of the business aviation industry in the MENA region to gather, understand and communicate the needs and benefits of t h e industry.A s part of its current growth s t ra t e g y, MEBAA seeks to implement operational safety and efficiency by providing best in-practice training, lectures and conferences, establishing codes of conduct, and providing industry data. Today, MEBAA represents over 225 companies within the MENA region and provides a number of products and services to its members, including the MAIS (MEBAA Aviation Insurance Scheme) insurance scheme for operators. In addition to various networking events, MEBAA hosts the MEBA Show, which ranks as the third largest business aviation show in the world.

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MILLIKEN EXTENDS VALUE-ADDING ADDITIVE INNOVATIONS TO EXPANDING PLASTICS MARKET AT ARABPLAST 2015 •Millad® NX™ 8000 Clarifier– setting a new standard in clarity and sustainability for thermoformers and injection molders •Hyperform® HPN nucleating agents for PP with shorter cycle times and better performance •ClearShield® UV protection for PET bottle contents •Booth 6D100 Arabplast 2015, January 10 – 13, Dubai International Convention and Exhibition Center, UAE 15-21December2014, Safar1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition 70Pg21

SMES REPRESENT OVER 90% OF COMPANIES IN THE UAE BR Communications FZE and Business Setup Consultants partner together to support new entrepreneurs in the UAE By Qadeer Ahamd Siddiqui Dubai UAE: recent study by Dun and Bradstreet revealed SMEs represent over 90% of the total number of companies in the UAE and account for more than 85% of jobs in the private sector. In contributing to this growth, BR Communications FZE, a PR, design, and marketing consultancy and Business Setup Consultants (BSC) have signed a referral partnership. This collaboration will help new entrepreneurs fully get their legal business needs and services for them to standout and grow in the UAE market.Says Henry Hazougi, Managing Director of BSC: “This partnership is a very important one in our industry as we have clients excited about having their own businesses up and running and making sure they get all the services that would help their company grow and

standout in minimum time required. With BR Communications FZE, we have added an essential element that is much needed for SMEs especially startups and therefore our clients can benefit from PR, marketing and design services along with many other services that we provide at BSC”.Bahaa Fatairy, Managing Director of BR Communications FZE says: “We always get asked if we provide any legal services for businesses. We even have had entrepreneurs from Europe and the USA contacting us for advice on how to setup SMEs in the UAE. With BSC now being on board, we are confident that such an exciting collaboration will not only help entrepreneurs get their businesses set up in a matter of days, but also grow our circle of connections for many exciting opportunities in the future”.

MILLENNIUM & COPTHORNE SET FOR A 3,2,1 COUNTDOWN OF HOTEL OPENINGS IN MUSCAT New Millennium Executive Apartments brand, Grand Millennium Hotel and Copthorne Hotel Muscat to open in 2015 respectively as Group continues to cement its presence in the Sultanate By Qadeer Ahmad Siddiqui Dubai UAE: i l l e n n i u m & Copthorne Hotels Middle East and Africa (MEA) will open three new properties in the Sultanate of Oman, starting with the launch of a global brand first, the 115-key Millennium Executive Apartments property in Muscat, in Q1 2015.Two further Millennium hotels will be added to the group portfolio in 2015 in the Omani capital, Grand Millennium Hotel Muscat and Copthorne Hotel Muscat.“This represents a double first for Millennium - our first footstep into Muscat and the global debut for our Millennium Executive Apartments brand, which is a new concept from the company designed to specifically address the growing demand for serviced apartments in the region,” said Ali Hamad Lakhraim Alzaabi, President & CEO, Millennium & Copthorne Hotels MEA.“It’s also a first for Muscat’s rapidly developing hospitality sector, with both the Millennium Executive Apartments and Grand Millennium Muscat Hotel directly connected to the new Grand Mall Muscat. This is something unique to Oman’s tourism offering and is sure to be a major selling point for both hotels with the promise of ‘exclusive access’ to the city’s newest retail and entertainment hub,” he added.According to Price Waterhouse Coopers’ (PwC) May 2014 Middle East hotel forecast, Muscat hoteliers witnessed the highest growth in revenue per available room in 2014 among the GCC countries at 6.6%, beating both Dubai and Doha, with PwC forecasting positive RevPAR outlook into 2015. "Government and private sector investment is driving tourism industry growth opportunities in the Sultanate with the US$6.1 billion development of enhanced airport facilities, a new convention centre, and a healthy hotel pipeline. We believe that the country is poised to make its mark on the regional tourism map and Millennium has a full complement of brands to capture every market s e g m e n t , ” n o t e d Alzaabi.Under the government’s Vision 2020 plan, Oman is preparing to

By Qadeer Ahmad Siddiqui Dubai UAE: e a d i n g polyolefins additives supplier, Milliken & C o m p a n y, w i l l w e l c o m e polypropylene (PP) p r o d u c e r s , converters and brand owners

aesthetic s o f custome rs’ endproducts . For PP, they set a new level in clarity and visual appeal, and enhance o v e r a l l

highlight additives for PP used for thermoformed, injection molded

attending Arabplast 2015 with the p r o m i s e o f innovative ways to enhance the attractiveness of PP f o r c o n s u m e r, industrial and m e d i c a l applications. The innovation is not limited to PP as Milliken will also showcase a solution to protect the contents of PET packaged food, beverage and c o n s u m e r products. Milliken’s additives, set to feature at Booth # 6D100, offer m u l t i p l e advantages that improve the value, performance and

sustainability. This enables PP producers to p r o c e s s polypropylene materials with shorter cycle times and advanced physical properties, while creating new opportunities for p r o d u c t differentiation in end-use markets. For the PET segment, Milliken offers a novel technology that allows a new UV p r o t e c t i o n performance standard for p a c k a g e d contents.At Arabplast 2015, Milliken will

and extruded applications. These include: C l a r i f y i n g innovation Millad® NX™ 8000: the new standard in PP transparency •Thermoforming: Millad NX 8000 provides excellent c l a r i t y i n P P, enabling PP to compete with PET, PS and other glass clear materials for s h e e t a n d thermoformed applications such as pots, trays, clamshells and containers. Ultra Clear PP provides a lightweight, costeffective and hightransparency

Renault, the Renault Foundation and ParisTech celebrated the fifth birthday of the Sustainable Mobility Institute on November 27th, 2014. By Qadeer Ahmad Siddiqui Dubai UAE: enault, the Renault Foundation a n d ParisTech decided in 2009 to create a multi-disciplinary platform to co-lead research work on the future of transport and m o b i l i t y solutions.The aim of the platform is to carry out academic analysis and test innovative solutions while ensuring reallife outlets for innovations and their wide-scale rollout potential. The overarching goal is to meet the global challenges currently facing c a r m a k e r s , including global w a r m i n g , ecosystem reorganization adapted to electric mobility, growing urbanization and the corresponding traffic congestion problems, and the conditions for success for new m o b i l i t y solutions.By harnessing the skills of academia and operational

welcome 12 million visitors annually by 2020, which is a substantial increase on its 2.2 million visitors in 2013, and increase total room count to 20,000 units by the end of the decade.According to Alzaabi, the Millennium Executive Apartments model is also an attractive option for hotel investors looking to secure higher financial returns from a lower cost structure, and incorporating efficient and practical design. Features of the Muscat property include an all-day dining restaurant, casual café, and access to a swimming pool and health club, to complement the one to three-bedroom apartments ranging in size from 70 to 135 square metres.“With the two uniquely branded properties occupying a central location in the popular Al Khuwair district, and within easy reach of the airport and CBD, as well a short distance from the beach, we are able to reach out to very different market segments but still offer an authentic Millennium experience to suit their specific needs, whether business travellers, consultants/contractors looking for quality apartmentstyle accommodation, GCC families or leisure visitors,” said Alzaabi.The three new Muscat properties join the 234-room Millennium Resort Mussanah,a popular getaway destination for leisure travellers thanks to its idyllic location on the Al Batinah coast.Just 45 minutes’ drive to Muscat International Airport and within close proximity of the cities of Barka and Sohar, the resort also offers 74 serviced apartments. Currently, Millennium and Copthorne operates 17 hotels in the Middle East with approximately 5,000 rooms across the United Arab Emirates, Kuwait, Jordan, Qatar, Oman and Iraq. It aims to operate 50 properties by 2017, including 20 hotels in Saudi Arabia.

solution for brand owners, as well as benefits such as easy seal, heat resistance, and impact resistance. •Injection molding: Energy savings and productivity improvements meet high clarity with Millad NX 8000 clarified PP for applications such as houseware containers, caps and closures, and m e d i c a l applications. For lightweight bottles with integrated handles and eyecatching designs, Millad NX 8500E clarified PP offers the lowest density and lower weight compared to all a l t e r n a t i v e extrusion blow molding (EBM) plastics materials and glass, and provides onematerial solution c o s t - e f f i c i e n c y. Millad NX 8500E clarified blow molding PP delivers substantially better bottle aesthetics through improved clarity and gloss, a fresher look and low yellowness index, and an overall enhanced surface finish.

players in mobility, the platform seeks to support and f u r t h e r understanding on the transition phase towards electric mobility and enlighten decisionmaking.Collaborati ve work between Renault engineers a n d P a r i s Te c h professor/research ers and students was initiated primarily to:foster research on the design of innovative mobility systems, particularly those based on electric vehicles;train toplevel managers and scientists with the skills required to address the needs of transport-sector manufacturers and the scientific and technological challenges involved in the long-term development of sustainable

t r a n s p o r t systems.Over the y e a r s , t h e Sustainable Mobility Institute has opened up to other French and international academic and industrial partners s e e k i n g t o contribute to the w o r k . T h e Sustainable Mobility Institute has over the last f i v e y e a r s coordinated research programs and developed training in four main areas, involving ten ParisTech research laboratories and s e v e n schools:“Electric Mobility System”: to m o r e f u l l y understand the interactions between the mass circulation of electric vehicles, territories, the s o c i a l a n d

economic aspects of households in those territories, and infrastructure needs.“Business model”: to gain m o r e understanding on the economic and organizational issues of electric vehicles (EVs) for each player in the ecosystem on the basis of field tests, with a view to identifying the drivers that will speed their adoption.“Global v i s i o n ” : t o objectively appraise the impact of new g l o b a l a n d structural trends on R e n a u l t (environment, energy, raw materials and new i n d u s t r i a l ecosystems) using strategic analysis tools and economic modelling.“Technol ogies”: to carry out upstream work on d i s r u p t i v e technologies to further advances in b a t t e r y technologies (increasing energy density to increase EV range) as well as work on reducing mass.

ROYAL INDIA LUXURY SHOW IN DUBAI ATTRACTS UAE’S AFFLUENT ANNUAL SHOW FEATURES 22 EXHIBITORS FROM INDIA Arab visitors to India expected to rise with new e-Visa facility UAE-India bilateral trade accounts for US$75 billion By Qadeer Ahmad Siddiqui Dubai UAE: he second edition of Royal India Luxury Show got underway in Dubai o n T h u r s d a y, December 4. His Highness Yuvraj S a m b h a j i Chhatrapati Maharaj, scion of the Kolhapur royal family, His Highness Maharaj Kumar Lakshyaraj Singh Mewar and Indian Ambassador to the U A E - H i s E x c e l l e n c y T. P. Seetharam, opened the event. The ceremony was also attended by diplomats, corporate tycoons, celebrities

a n d o t h e r distinguished guests from India and the UAE.Supported by Ministry of Tourism, Government of India in association with Cox & Kings, the luxury show focused on showcasing the luxury aspects of India with the participation of 22 hand-picked Indian e x h i b i t o r s representing travel, hospitality, leisure, luxury homes, fashion, weddings, jewellery and entertainment. Organized at Jumeirah Beach Hotel, the 22,000 square feet exhibition venue has been designed in a way that allow exhibitors to reach out to visitors in a more relaxed and f r i e n d l y environment. His Highness Yuvraj S a m b h a j i Chhatrapati Maharaj, said: “I hope Royal India Luxury Show will fulfill the aspirations of the affluent living in the Middle East and expectations about the luxury and class out of India. I hope it will create an insight into the splendid Indian lifestyle and luxury travel options for the affluent. This event will enhance the luxury tourism in

India at a global marketplace and the Middle East, especially the UAE. Royal India Luxury Show aims to project India’s exquisite luxury offering in a unique way”. After the inauguration the royal said that he was impressed with the showcasing at the event. He added: “Globuzz has done a wonderful job for organizing this show showcasin g luxury that gives a feel of India. The country has so much variety, history and culture that the entire world could be fitted into one India. I would like to tell Indians in the UAE to b e b r a n d ambassadors for the country”. The Indian Ambassador, T.P. Seetharam said: “The Arab world constitutes an integral part of India’s extended neighbourhood and is a region of critical importance in political, strategic, security and economic terms. I believe such a show endorses our vision to showcase India as a world-class platform in areas of tourism, travel, hospitality, luxury properties, fashion, jewellery, leisure, wedding, etc. There is a great scope for promoting Indian luxury portfolio in the Arab region through the UAE market.” He added: “Royal India Luxury Show, we hope will create a c o n d u c i v e environment that further enhances the luxury offerings from India at a global marketplace. The decision of the Government of India to relax visa rules for nationals of various countries, including the UAE, is expected to give a boost to the

number of visitors to India, and luxury is one of the domains that will benefit from the new decision.” His Highness Yuvraj S a m b h a j i Chhatrapati Maharaj, His Highness Maharaj Kumar Lakshyaraj Singh Mewar and Indian Ambassador, T. P. S e e t h a r a m , d i p l o m a t s , dignitaries and other guests toured the exhibition and enquired from exhibitors about their approach and strategy in reaching out to the Arab world and the portfolio of their products and services. His Highness Maharaj Kumar Lakshyaraj Singh Mewar said “It i s a g r e a t amalgamation between Rajasthan and Dubai. Dubai signifies luxury and is great to see such a show being held here. We look forward for such events. Udaipur has a lot of bespoke luxury to showcase. We really have a lot of things people from the UAE can look forward to- we have places for special occasions, events, private moments, family moments. It really depends from one range to the other. Only when visitors come to Udaipur will they be able to experience true luxury of the place”. I.R.V.Rao, Assistant Director at the India Tourism Office, Dubai said earlier ahead of the event: “Royal India showcases the luxury tourism products of India and it helps to imbibe the grandeur and greatness of heritage, luxury hotels, trains and wellness in the minds of affluent Emiratis and Arabs in the region. The launch of Tourist Visa on Arrival (eVi s a ) f a c i l i t y i s expected to double

the tourist traffic from UAE to India in 2015. The India Tourism Office has been promoting India in the Middle East region over the past 30 years. He said the UAE-India bilateral trade accounts for US$75 billion and the UAE offers immense growth opportunities for the Indian luxury market. As quoted by Gayathri Elayath Bhardwaj, Founder and Director of Globuzz: “Based on the results and expectations of last year’s show, Royal India Luxury Show2014 has been finetuned and given a more result-oriented approach in e n g a g i n g a premium, unique group in a people-topeople format”. The exhibitors include Incredible India, Ministry of Tourism, Government of India; Cox & Kings; Ramoji Film City; Air Aura; MEHAIR; Sansha; Woodland; Anantham by EMGEE Group; Jaypee Green Golf Course & Spa Resort; Six Senses S p a ; U A E Exchange; PNG Jewellers; Sobha Developers; Rocky Star; Archana K o c h h a r, N e e t a Lulla, Monapali, Rohit Verma, HRH Group of Hotels, Reve by Khushali Kumar and Satya Paul. The show provided glimpses of India’s royalty to visitors from various nationalities with the Maharajas gracing the inaugural ceremony in royal attire. According to the recent VISA Affluent Study 2013, Emiratis belonging to the affluent socioeconomic class give equal priority to dining out, leisure and expenditure on family holidays. The study revealed that the UAE was ranked fifth among the surveyed countries in terms of individual plans for future discretionary spending on h o l i d a y s . Concerning family holiday trips, over 90 percent of Emiratis took an overseas holiday in the previous year and plan to travel again in the coming year.

BUILD-A-BEAR WORKSHOP® OPENS 7TH GCC STORE AT YAS MALL, ABU DHABI “Make-your-own-furry-friends” store opens at Abu Dhabi’s most exciting new destination with Olaf and two special editions “Anna” and “Elsa” “Frozen” Bears at Yas Mall

n over the ed birth certificate p a s t and taking it home in couple of its own special Cubyears is C o n d o . “ W e ’ r e testament delighted to be in t o h o w Yas Mall and looking well the f o r w a r d t o TAWAZUN HOLDING PARTICIPATES IN SHEIKH ZAYED brand has continuing to grow HERITAGE FESTIVAL IN WATHBA b e e n t h e b r a n d accepted throughout the GCC B a h r a i n , T h e By Qadeer Ahmad played by the Avenues in Kuwait here and what’s when we open our Siddiqui Dubai founder of the UAE, and the Muscat particularly pleasing first store in Qatar UAE: late Sheikh Zayed G r a n d M a l l i n is the number of and a second store a w a z u n bin Sultan Al Oman.Speaking at repeat guests that in Kuwait early next Holding is N a h y a n t o the opening, Paul we’re seeing”. GCC year. Most of all we’ll participating safeguard the M a r k s , G e n e r a l stores repeatedly continue to engage in the Sheikh Zayed national heritage Manager of Build-A- appear in the top 5 with the community heritage festival and identity and Bear Workshop® in selling international through charitable which starts in open the people’s the Gulf States, stores out of 400 a n d s o c i a l Wathba under the eyes on their past, said, “In over fifteen globally. Build-A- initiatives, and we’re patronage of present and future y e a r s o f g l o b a l Bear Workshop® looking forward to P r e s i d e n t H H Sheikh Mansour bin n of our heritage is a through the wise operations, we’ve allows guests to making lots of new Sheikh Khalifa bin Zayed Al Nahyan, duty for all of us v i s i o n o f t h e f o c u s e d o n create their own Build-A-Bear friends Zayed Al Nahyan d e p u t y p r i m e whether individuals leadership which is delivering a unique furry friend. They h e r e i n Y A S , ” a n d w i t h t h e m i n i s t e r a n d or companies and exerting strenuous and truly memorable choose it, stuff it, concluded Marks. s u p p o r t o f H H m i n i s t e r o f establishments to efforts to achieve interactiv and can add a sound Sheikh Mohammed p r e s i d e n t i a l p r e s e r v e t h e prosperity for all e family and give it b i n Z a y e d a l a f f a i r s . Ta w a z u n national identity,” citizens.Tawazun’s experien a heart full N a h y a n , A b u said it is taking part Tawazun’s CEO affiliates Caracal, c e f o r of wishes. D h a b i ’ s c r o w n in the event which Saif Mohamed Al CLA , Remaya and children They can prince and deputy continues until Dec Hajeri said.He said Nimr are taking part a n d dress and s u p r e m e 1 2 o u t o f i t s the festival is a in the festival which a d u l t s accessori commander of the k e e n n e s s t o c h a n g e f o r t h e will focus on the i t alike. z e UAE armed forces. support efforts to young generation UAE’s history and before O u r T h e f e s t i v a l i s protect the national to get acquainted culture. regional making a followed up by HE heritage.“Protectio with the efforts expansio personaliz azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg21)

By Qadeer Ahmad Siddiqui Dubai UAE: uild-A-Bear Workshop®, the only company in the world that offers an interactive, makeyour-own stuffed animal family experience, has opened its latest store in Abu Dhabi’s YAS Mall. Located on the first floor, the store will be Build-ABear Workshop's 7th and its first new design in the region. The company already has stores in Al Wahda Mall in Abu Dhabi, Dubai Festival City, The Dubai Mall, Bahrain City Centre in