SELLING YOUR PROPERTY WITH
CHAD HAGENSON OWNER/BROKER CELL PHONE: 6025701816 OFFICE PHONE: 6025701816 EMAIL: AZCHAD@GMAIL.COM WEBSITE: HTTP://WWW.ARIZONAHOMEGURU.COM Coming from a long family history in the real estate profession, I virtually grew up in the industry. I moved from Northeast Iowa to Mesa, Arizona in 1984. I began working for a busy real estate office located in Chandler in 1994 while attending college. This allowed me to learn the Arizona marketplace, systems, and procedures and in 1998 I attained my real estate license. I have not looked back since. After countless happy client transactions, I now live in Gilbert with my wife, Casey, and our daughter, Sydney. My passion is Real Estate and helping the clients I work with fulfill their real estate goals. Whether it be first time home buyers, seasoned investors or home sellers moving to a better fit for their needs; I always strive to overachieve by fulfilling my client's vision of success. I take great pride in the service I've provided my clients over the years. I invite you to take advantage of my real estate knowledge, experience and professionalism to ensure you have a smooth and hassle free transaction on your next home purchase, home sale or real estate investment. CLIENT SATISFACTION IS MY PRIORTY GREAT TO WORK WITH He always did what he said he would do and even picked us up at the airport for the final viewing of the property we ultimately bought. It was a very good experience and Chad listened to what we were looking for. He made it an easy process and we didn't have to be present at the closing; all went very smoothly. We would use Chad again should we purchase another piece of property. Mike S. HANDS DOWN THE BEST He works very hard and is very detail oriented. He goes way out of his way to make buying or selling a house as painless and easy as possible. He has a huge list of contacts from contractors to lenders to property managers. There is no better person to help you buy, sell or short sale your house! I recommend Chad to everyone! If you want quality service - he's the Realtor you want to call! Casey S. ABOVE AND BEYOND Not only was he attentive and knowledgeable, he was a great negotiator! I would recommend Chad to anyone looking to purchase their next piece of real estate! Liz I. MAGIC He's helped us sell and buy a house successfully. It is always a pleasure to work with him. When ever we need to buy or sell a house we will for sure call Chad Hagenson. Cecilia B.
IT ALL STARTS WITH EXCEPTIONAL CONNECTIONS Connect Realty was founded in 2008 to redefine how real estate agents help people buy and sell homes. In the last decade, Connect Realty has developed more than an integrated technology platform and seasoned team of professionals - we've built a family. Today, our Connect Realty agents and brokers rely on our core values to deliver an unparalleled degree of service for clients across the country.
WHEN YOU HIRE US YOU GET:
BILLIONS OF SOLD REAL ESTATE IN THE MARKETS WE SERVE
OTHERS ARE NOTICING CONNECT REALTY
Featured In
HOW CAN I BEST SERVE YOU? The more information I learn about you and your expectations, the better I can market your home and provide excellent results.
• What is your motivation to sell? • What is your ideal time frame to move? • Where are you planning to move? • What are your expectations from me? • What are your favorite features of your home? • Are there any issues I need to be aware of? • Can you share anything else about your home?
WHEN YOU HIRE US YOU GET: An elite full-service agency Expert real estate advice Regular, open, honest communication Effective handling of your sale or purchase Friendly, professional and attentive service We’re a full service real estate brokerage, that means we do everything possible to get a house sold. From a full time staff that includes technology wizards, copywriters and an in-house design and marketing team—we've got you covered. Connect Realty is rooted in the tradition of being a “withe glove” business, but we ‘re truly modernist at heart. With a commitment to everything forward-thinking, fast moving and results oriented, we treat every client and their property with enthusiasm and care. We steadily hold ourselves to the highest of standards – you can too.
Local & National Listing Syndication ONLINE LISTING DISTRIBUTION
Connect Realty partnered with ListHub, the nation's largest platform for listing distribution. No other platform can give you a fully scalable option for quality listing data acquisition, with such a wide breadth of coverage and a shorter time-to-market. Our partnership places your home in front of over 60,000 brokers and over 600 MLS data sources with more than 180 publisher websites. That assures maximum exposure of your property in local and national markets.
YOUR PROPERTY MAY BE IN HERE – YOUR BUYER MAY NOT.
Global Listing Syndication ABOUT INTERNATIONAL BUYERS On average international buyers spend $149,000 more than domestic buyers did.* That’s why, Connect Realty listings over $500,000 are advertised across a trusted network of international websites powered by ListHub Global. Your listing will appear across a vast network of over 85 top international sites! Located in over 50 countries! Translated into more than 16 languages and currencies. Reaching over 60 million buyers and investors worldwide.
DENMARK
INDIA
RUSSIA
GLOBAL
UNITED KINGDOM
MEXICO/COLOMBIA
ITALY
SWITZERLAND
CHINA
PORTUGAL
UKRAINE
CHINA
MONACO
POLAND
IRELAND
SPAIN
HONG KONG
IRELAND
CANADA
CZECH REPUBLIC
JAPAN
*Source: NAR 2014 Profile of International Home Buying
Marketing Tools Constantly forward thinking, we stay ahead of the curve and execute custom marketing solutions designed to cast the widest possible net and target key demographics. Marketing strategies include a unique combination of proven traditional tactics and cutting-edge online techniques to effectively and accurately position your property.
PROFESSIONAL PHOTOGRAPHY
Professional and high-resolution photographs are critical to the marketing of the property. Stand-out photography is one of the best tools for selling a home. Our photography is enhanced for print and optimized for digital use creating a synergy of optimal exposure.
SIGNAGE
We strategically install custom steel panel signs at the best location for your property. Signs are designed to maximize visibility, with property information and agent contact information clearly displayed.
Integrated Marketing We Offer: • connectrealty.com • Multiple Listing Service • First-Class Real Estate Services • Market Data Reports • Relocation Connections • Property Website • Social Media/E-blast • In-House Marketing Team • In-House Graphic Design Team
• Property Flyers • Direct Mail and Event Marketing • Professional Photography • Broker Networking • Open House • Enhanced Property Listing • Local & Global Property Syndication • Referral Network • Mobile Marketing
SOCIAL MEDIA & 3D VIRTUAL TOURS SOCIAL INDUSTRY • Facebook – 1.79 billion • YouTube – 1.3 billion • Google+ - 250 million • LinkedIn – 467 million • Twitter – 317 million • Pinterest – 110 million Everyone has access to these tools. But most don’t have the proper strategy to put them to work.
MATTERPORT HOME TOURS
If your buyer can’t view a home in
3D virtual tours create a complete
Buyers from all over the globe can
person, 3D virtual tours are the most
three-dimensional representation of
engage in a walk-through of the
immersed experience. It enables
the property, allowing the potential
property from anywhere in the world
you to digitally experience a
buyer to walk through the space as if
by computer, mobile phone, tablet
property.
they where there.
or virtual realty headset.
Showings
1
2
3
4
5
6
7
Weeks On Market
8
9
“YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION.” Overpricing your home will attract fewer potential buyers and may cause the property to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a price lower than the market might typically bear. Pricing your property outside of the reasonable range can have the following adverse results:
• Low level of interested activity – showings decrease when a property is perceived as being priced “out-of-the-market”. • Reduction in exposure – fewer buyers will view your property because it is out of their price range. • Difficulty in obtaining financing – The property may not appraise, and lenders must obtain an appraisal to demonstrate fair market value. This will determine the amount the lender will finance and if the property does not properly appraise, they can require the buyer to make up the difference in cash, which the buyer may not have. • Increased market selling time – your property is viewed as overpriced and becomes “stale,” even if price reductions are implemented.
Pricing your home competitively at the start will create more activity among real estate agents and buyer’s. This can decrease the time it takes to sell, and ultimately yielding you the highest possible price.
IF THE ASKING PRICE IS
15%
Over Market Value
10%
Over Market Value
THE PROPERTY APPEALS TO
20%
Of Buyers
30%
Of Buyers
5%
Over Market Value
Fair Market Value
50%
Of Buyers
95%
Of Buyers
Market Value Strategies Statistics Have Shown
Timing is extremely important in the real estate market. The diagram above illustrates the importance of placing your property on the market at a competitive price from the very beginning. • There is a 95% chance of sale if a home is priced at market value. • There is a 50% chance of sale if priced at 5% over market value. • There is a 30% chance of sale if priced at 10% over market value. • There is a 20% chance of sale if priced at 15% over market value. • The seller can only set the asking price. The buyers will set the sale price.
The Art Of Pricing WHY IS ACCURATE PRICING SO CRITICAL? The combination of the right time with the correct price is essential for a successful sale. The first 30 days on the market are crucial, as buyers display high interest in new listings and start looking for price adjustments for properties that sit longer on the market.
Many considerations come into play when determining the value of a home. PRICE-DETERMINING FACTORS By using optimal positioning and strategic pricing, our real estate agents are highly trained to ensure your home is adequately prepared for market. This allows your property to sell for the highest price in the shortest amount of time.
Some of the most important factors are: • Comparative market analysis (CMA) • Lending market assessment • Location • Size
• Number of bedrooms and baths • Features and finishes • Property condition • Curb appeal
WHAT IS A COMPARATIVE MARKET ANALYSIS (CMA)? A CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. The purpose is to show fair market value based on what other buyers and sellers have determined through past sales, pending sales and homes recently listed on the market.
The Listing Process Our distinguished team of market-leading brokers are committed to guiding you through the listing process and will stop at nothing to achieve the highest level of satisfaction for our clients. Our experienced team values open communication and is equipped with the resources needed to enhance the marketability of your property and attract a wide audience of buyers. When working with Connect Realty, you can count on superior results.
SELLER’S TIMELINE Sign listing agreement
Craft the narrative for the property
Pre-market advertising
Promote property through social media
Offer Acceptance
Sign closing documents
STEP 1 STEP 2
De-clutter & stage property
STEP 4
Photograph the property
STEP 6
Listing goes live on the MLS
STEP 8
Hold open houses
STEP 10
Negotiate any repairs
STEP 12
Closing of Sale
STEP 3
STEP 5
STEP 7
STEP 9
STEP 11
Seller’s Checklist Making sure your home is in optimal showing condition will set it apart from the competition and help to secure the maximum price in the least amount of time. The following tips will help prepare your home for sale and boost saleability once you go to market.
THE POTENTIAL BUYER’S OVERALL OUTLOOK ON YOUR HOME BEGINS WITH THE FIRST IMPRESSION. PREP-SALE INSPECTION
Hire an inspector to assess your property before you sell it. Obtain contractor estimates to repair any major problems that may deter potential buyers.
H0ME REPAIRS
The smallest improvements can make the biggest difference! Here are a few minor repairs to consider before listing your home: • Paint walls and ceilings a neutral color • Re-grout tile and walls • Restore hardware and fixtures as needed • Improve lighting by replacing light bulbs with higher-wattage bulbs • Repair any signs of damage • Refinish floors to minimize wear and tear
ENHANCE YOUR CURB APPEAL
• Spice up the lawn and landscaping • Add fresh flowers • Check for cracks or exterior features that could use minor repairs
DEEP CLEAN
• Clean all windows and screens to allow as much light as possible into your home • Remove clutter • Clean and polish floors, lighting fixtures and faucets • Dust and vacuum regularly • Eliminate any odors
STAGE YOUR HOME
Set the scene by preparing your property to show! Neutralize your home by removing bulky furniture, personal photos and general clutter. Adding subtle accessories such as a simple centerpiece, accent pillows or a floral arrangement can help liven up a room and make potential buyers feel like they're touring a model home.
B E AU T HENTI C. B E PA SSIO N ATE . BE CO NNECT ED.
WWW.CONNECTREALTY.COM © 2019 CONNECT REALTY, INC
Connect Realty has not independently verified the information herein and therefore, assumes no legal responsibility for it accuracy. Consumer should investigate any matters or items disclosed, identified or about which they have concerns to their satisfaction.