AZIZ ART A m e r i c a n
P e r s i a n p p a i n t i n g
o p a r t i n Aziz c Anzabi 11 key points to know to properly promote your ART
Michelle Hold
May 2015
Ir i n a R u m y a n ts e v a
Osc ar M. Competition Do Steve Kaufman mĂn Ahmad Shamloo Kohgiluyeh and Boyer gue z Ahmad - Iran
Contents: 1.ALI AKBAR SADEGHI 5.Iran 6. Diana Vachier (Steve Kaufman) 9.Competition 11.Oscar M. DomĂnguez 15.Irina Rumyantseva 16.Ahmad Shamloo 19.Michelle Hold 21.Aziz Anzabi 22.Qahveh Khanehei Painting 25.11 key points to know to properly promote your ART
Director: Aziz Anzabi Editor and translator : Asra Yaghoubi Research: Zohreh Nazari
On Night At night, when the silver moon stream makes a lake of limitless plain, I spread the sails of my thoughts in the path of the wind. At night Shamloo
http://www.aziz-anzabi.com
Ali Akbar Sadeghi born 1937 a graduate of the College of Art, University of Tehran, is one of the most prolific and successful Iranian painters and artists. He began to teach painting in high school in the 1950s, before entering the university in 1958. His early works were with watercolor, but as of 1959, soon after entering college, he began oil painting and drawing. He initiated a particular style in Persian painting, influenced by Coffee House painting, iconography, and traditional Iranian portrait painting, following the Qajar tradition – a mixture of a kind of surrealism, influenced by the art of stained glass. He did his early works in graphics and illustration. He is among the first individuals involved in the Centre for the Intellectual Development of Children and the Youth, and was among the founders of the Film Animation department of this institute. Aside from illustration, he has published number of books for
the Centre for the Development of Children and the Youth, and has made seven films by using his style in painting.
Films produced by Sadeghi have won more than 15 awards at International Film Festivals. Also, for his book illustrations he has won four international awards.
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After the Iranian Revolution, Sadeghi seriously pursued painting. In 1989 he founded Sabz Gallery, which was actively and continuously exhibiting the works of Iranian painters until 2003. In 2011 His permanent works space and atelier established that continuously showcases works belonging to different periods of Sadeghi's long professional life.
oil colors, in large frames, very personal, reminiscent of epic traditional Persian paintings and illustrations.
In total, he has participated in over 50 individual and group exhibitions, over 7 volumes of books of the collection of his works have been published, and he has been a member of jury panels in over 10 international biennial exhibitions. Sadeghi has been artistically active in the past 60 years. His style is a Persian surrealism, based on Iranian forms and compositions of traditional paintings, the use of Iranian iconography, and the use of Persian cultural motifs, signs and myths, full of movement and action, in prominent and genuine
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In his paintings, Ali Akbar Sadeghi automatic art of Max Ernst and De draws on the traditions of Persian Chirico, among others art but adds to them a surreal edge. Sadeghi inspiration from the cultural heritage of Iran is not just aesthetic; the presence of Persian sagas and legends, epic poems and philosophies, and even the teachings of Gnosticism loom large in his work. While Sadeghi has been motivated by the varied artistic forms and schools of thought of his country, his productions have links to the
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plain Tulips Kohgiluyeh and Boyer-Ahmad -Iran
Kohgiluyeh and Boyer-Ahmad Province is one of the thirty-one provinces of Iran. It is in the south-west of the country, in Iran's Region 2 and its capital is Yasuj. The province covers an area of 15,563 square kilometers, and in 2006 had a population of 634,000. According to National Population and Housing Census population of Kohgiluyeh and Boyer-Ahmad in 2011 was 658,629. The people mainly speak Luri. 5
Diana Vachier was walking by a NYC art gallery in1997 when she was immediately drawn to a painting on display in the window. That painting was the famous image "American Gothic" by artist Grant Wood-only it wasn't a copy of the original painting. Instead, Diana saw this iconic image covered with rich, vibrant colors and embellished details. "It was absolutely magnificent," Diana Vachier recalls. Upon closer look, One was a Marilyn Monroe, and she saw chat the back of the the other was Mozart. Diana asked painting had a stamp by the Wood if there were more, and the curator Estate that gave the artist Steve answered that he had many, but Alan Kaufman (SAK) permission to they sold within a week of the use this famous image to paint a opening of the show. new interpretation. "I knew then that this Steve "The colors just popped off the Kaufman was an important artist," canvas, and gave this recogniz able Diana remembers. image a new life that was so Former assistant to Andy Warhol, appealing to me," she said. Steve Kaufman is known for "This creative and brilliant artist painting dozens of celebrities, Steve Kaufman was making art of iconic images and brands including art.“ Coca Cola, various The curator showed Diana two currency..)',historic figures ,several additional pieces that Steve U.S. presidents, and about 40 world Kaufman painted. leaders. His paintings have been exhibited in numerous museums worldwide, and at least two presidential libraries. 6
It was the year 2000 when Diana Los Angeles based studio to pay Vachier finally met Steve Kaufman, their respects and tell their sto1y of who gave her the opportunity of a when they worked for Steve and lifetime to work for him. "Not only how he touched their lives. was Steve a brilliant artist that Steve Kaufman’s paintings have flowed with creativity, but also he been exhibited in 10 museums was a very kind man with a big including The Andy Warhol heart and an amazingly funny sense Museum of Modern Art in Slovakia; of humor," Diana said. "He opened the Reiss- Engelhorn Museum in up many windows for me to view Mannheim, Germany; the world differently. His kindness The Museum of Contemporary Art and generosity was very in Hot Springs, AR; contagious." People were The Motown Historical Museum in devastated when Steve Kaufm an Detroit, MI; the Blues &Legends died in 2010 at the youn gage Hall of Fame Museum in Memphis, of 49. TN; He is remembered as a great American pop artist, a community activist, and a generous humanitarian who supported more than 175 charities each year. He created the "Give Kidsa Break" program, which helped inner city kids from troubled homes or straight from jail. Steve Kaufman gave these kids a job and his trust when no one else would. This opportunity represented a second chance in life for about 2,000 youth. Approximately 85% went on to a better way of life. For months following his death, 7 people stopped by Steve Kaufman's
The American Sport Art Museum & Archives in Daphne, AL; The Pop Culture Gallery at The World of Coca-Cola in Atlanta GA; the Palazzo Costanzi in Trieste, Italy; Museo Casa Enzo Ferrari (House of Ferrari Museum) in Modena, ItalyInternationale Stiftung Mozarteum (Mozart Museum) in Salzburg ,Austria ;and at least two U.S.presidential libraries. In his Will, Steve Kaufman left Diana Vachier the ownership and copyrights of his art images, and his name. "le is an honor chat is indescribable," she said. "Knowing Steve Kaufman and having worked with him made me a better person. He is very deeply missed." achievementsathttp://www.Americ anPopArtlnc.com. Diana Vachier offers Steve Kaufman limited editions for purchaseathttp://www.AmericanPo pArtlnc.com . Licensing opportunities are availablethrough http://www. SteveKaufmanArtLicensing.com . 8
III EDITION 2015/2016 ART PRIZE CBM - PREMIO CARLO BONATTO MINELLA TURIN – PRAGUE – LONDON Application: 12 January – 8 June 2015 Theme: Space. Inside and outside the limits Organised by AREACREATIVA42 ASSOCIAZIONE CULTURALE Via Ivrea n. 42, 10086 Rivarolo Canavese (Turin) ITALY In collaboration with CHRISTINE PARK GALLERY – LONDON ART SALON S GALLERY – PRAGUE GALLERY NOD – PRAGUE PINACOTECA OF THE ACADEMY ALBERTINA OF FINE ARTS OF TURIN
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HISTORY OF THE GROWTH to this end, the artistic director, PRIZE Antonio D'Amico, taking origin It was founded in 2010 by the from the painting at GAM (Gallery initiative of Areacreativa42 and of Modern Art) in Turin, “The the Albertina Academy of Arts of religion of the deceased�, has Turin to commemorate the chosen the theme "Space. Inside talented artist Carlo Bonatto and outside the limits ", which Minella (1855-1878). Since the first developed in a contemporary key Edition there has been many and according to the instructions surprises. Albeit with only 100 provided in the notice, will be an participants, the Prize has proved inspiration for the participants. to be of great quality: the winner, Alessandro Cardinale, won in a few months the International Biennial of Beijing too. Areacreativa42 decided to continue the adventure, organizing the Second Edition of the Award on 2013/14 and 100 members became 900 in a few months, of which 823 allowed. The FOR APPLICATIONS http://www.areacreativa42.co figure of Vittorio Sgarbi and his m/ARTPRIZECBM.html enthusiasm, the careful selection of the artists and the will to General Information and mature with them, the images commitment and the constant Press Office attention of Areacreativa42 have Elisabetta Chiono +39 allowed an exciting growth path for the prize. A new step edition by 3473420598 or + 44 7532048674 edition. As in the previous editions artists press@areacreativa42.com are asked to express their arts on the subject having originated from 10 a work by Carlo Bonatto Minella;
Oscar M. Domínguez (January 3, 1906 – December 31, In 1933 Domínguez met André 1957) was a Spanish surrealist Breton, a theoretician of painter. Born in San Cristóbal de La Surrealism, and Paul Éluard, known Laguna on the island of Tenerife, on as the poet of this movement, and the Canary Islands Spain, took part a year later in the Domínguez spent his youth with his Surrealist exhibition held in grandmother in Tacoronte and Copenhagen and those of London devoted himself to painting at a and Tenerife in 1936. He took up young age after suffering a serious the Russian-invented technique of illness which affected his growth decalcomania in 1936, using and caused a progressive gouache spread thinly on a sheet of deformation of his facial bone paper or other surface (glass has frame and limbs. been used), which is then pressed onto another surface such as a He went to Paris at 21 where he canvas. first worked for his father in the central market of Les Halles, and spent his nights diving in cabarets. He then frequented some art schools, and visited galleries and museums. Domínguez was rapidly attracted by avant-garde painters, notably Yves Tanguy and Pablo Picasso, whose His 1937 oil painting The Infernal influences were visible in his first Machine sold for 2 770 000 FF (US $ works. At 25 he painted a self404,375) on June 8, 2000 at portrait full of premonition as he Drouot-Montaigne in Paris. showed himself with a deformed hand and with the veins of his arm cut. He chose to kill himself 27 years later by cutting his veins. 11
His 1933 oil painting Roma's portrait sold for 902,500 GBP (US $ 1,469,270) on Feb. 4th. 2014 at CHRISTIE'S in London. In 1952 he started an affair with Marie-Laure de Noailles, who called him "poochie". DomĂnguez committed suicide December 31, 1957, by slitting his wrists in the bath. MarieLaure arranged to have him interred in the Bischoffsheim family mausoleum in the Montparnasse cemetery
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Irina Rumyantseva UK based independent emerging artist living in Manchester since 2009. Creating a variety of affordable artwork from abstract art to figurative art, floral art to landscape, seascape, cityscape, animals and wildlife, and still life paintings mainly on canvas using an array of mixed media direct from the artists studio. "Each experience is an inspiration to create something unique." Qualified professional artist with a masters equivalent in St Petersburg in both art and design. "My work has been very well received and I am so humble for all the support. Thank you." Commissions welcome, made to order custom paintings, size, colour and style specific to the customer's requirements. Limited Edition prints also can be made to order size specific to the customers requirements
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Ahmad Shamloo Shamlou has translated also known under his extensively from French to pen name A. Bamdad Persian and his own works are (November 24, 1925 – July 23, also translated into a number of 2000) was a Persian poet, languages. He has also written a writer, and journalist. Shamlou number of plays, edited the was arguably the most works of major classical Persian influential poet of modern Iran. poets, especially Hafiz. His His initial poetry was influenced thirteen-volume Ketab-e by and in the tradition of Nima Koucheh (The Book of Alley) is a Youshij. Shamlou's poetry is major contribution in complex, yet his imagery, which understanding the Iranian contributes significantly to the folklore beliefs and language. He intensity of his poems, is simple. also wrote fiction and As the base, he uses the Screenplays, contributing to traditional imagery familiar to children’s literature, and his Iranian audience through the journalism. works of Persian masters like Hafiz and Omar Khayyám. For infrastructure and impact, he uses a kind of everyday imagery in which personified oxymoronic elements are spiked with an unreal combination of the abstract and the concrete thus far unprecedented in Persian poetry, which distressed some of the admirers of more traditional poetry.
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Early life Ahmad Shamlou was born to He was admitted to this school on Haydar Shamlou and the condition that he be demoted Kowkab Araqi on November 24, two years. Soon in 1942, he and the 1925 in Tehran to an army family. rest of the family once again left Ahmad was the second child and Tehran to move for Gorgan. In the only son in a family of six 1945, he made a final attempt at children. In the manner of many completing his high school degree children who grow up in families in Urumieh, but he failed. At age with military parents, he received 29, following the fall of Prime his early education in various Minister Mohammad Mosaddeq, towns, including Khash and Shamlu was arrested for being a Zahedan in the southeast of Iran, member of the communist Tudeh and Mashhad in the northeast, Party of Iran and imprisoned for and Rasht in the north. Shamlou's more than one Shamlou's debut childhood and adolescent were work, Forgotten Songs ‎, was a neither privileged nor easy and collection of classical and modern home was not an environment that poetry which was published in 1947 could foster his sensitivities and he with an introduction of Ebrahim often found solace in solitude. Dilmaghanian. In 1948, he started Moving with his family from one to write in a literary monthly called town to the next proved a hurdle to Sokhan-no. Two years later his first shamlou's education. By 1941, his short story The Woman Behind the high school education still Brass Door was published. His incomplete, he left Birjand for second collection of poems Tehran. He intended to attend the Manifesto , was published in 1951. German-established Tehran He showed inclinations toward Technical School, one of the best Socialist ideology. He got a job in secondary schools of that period the Hungarian embassy as their and learn the German language. cultural advisor. 17
His third collection of poems, years of marriage. Metals and Sense (1952), was He met Aida Sarkisian in the spring banned and destroyed by the of 1962 and they were married two police. His translations of Gold In years later in 1964. Aida came from Dirt, by Sigmund Motritz, and the an Armenian-Iranian family who voluminous novel The Heartless lived in the same neighborhood as Man's Sons by Mór Jókai, together Shamlou. Her Christian family with all data gathered for his work objected to the marriage on the on the colloquial culture of urban basis of the Islamic background of Iranian life (to be known as The Shamlou's family. Moreover, Book Of Alley) were also Shamlou was older, and had been confiscated and destroyed. In 1954 divorced twice. She became an he was jailed for 14 months. in instrumental figure in Shamlou's 1955 he translated and published life and they remained together three novels by European writers. until his death in 2000. Her name He became the editor-in-chief of appears in many of his later poems. Bamshad literary magazine in She currently lives in Karaj. 1956year Personal life Ahmad Shamlou writing Shamlou was married three times. In 1947, he married Ashraf Isslamiya (d. 1978) and together they had three sons and a daughter: Siavash Shamlou, (1948– 2009), Sirous Shamlou, Saman Shamlou, Saghi Shamlou. They divorced in 1957 after several years of conflict and long separation. His second marriage to Tusi Hayeri Mazandarani (d. 1992) who was fourteen years older than Shamlou, ended in divorce in 1963 after four 18
Michelle Hold was born in Munich. She began studying Architecture in Innsbruck. It was from here that she amplified her growth in the artistic field and fabric design in various courses in Paris, New York, Hong Kong, Monaco and London. After pursuing successfully an international modelling career and a restaurant business in Hong Kong, Michelle is finally following her lifetime passion for art. She has pleasing the eye and soul. shown in Italy and internationally, She is devoted and with the vision won prestigious awards,she was that art can and should make a chosen by Saatchi Art for “A difference in everybody’s life, her Spotlight on Italy”, abstract paintings will inspire and and just recently selected for invigorate you. ‘Abstraction” by Rebecca Wilson, Fuel your soul, regenerate through and she won 1st, 3rd color and energy: and 4th Showcase on ARTSLANT Michelle’s new series of paintings in 2014 and 2nd, 3rd, 5th and for the exhibition “Warriors of 7th Showcase in 2013. She is Light“ brings your insight into a presented in “La via Italiana all’ new world where spirituality meets informale” and “FERRARA ART science inspired by the ultimate FESTIVAL” which were both edited research of Gregg Braden. by Mondadori. Michelle Hold stands for passion for art and wants to inspire to celebrate life. She aims to expand our awareness of color and by doing so lift our lives by 19
Every painting is accompanied by a important role in our life, because sentence of bestselling author Paul color is light and we all know what Coelho’s book “Manual of the a difference a sunny day makes to Warriors of Light” our well-being. Working in the Color is Michelle’s passion. Having fashion industry has sensitized and worked with important designers in raised my awareness of color and the fashion business and having enables me to take the viewer into created new materials as a textile a world of harmony that will bring designer for them, Michelle has well-being into homes and offices.” trained her eye and sensibility to Living in different cultures has slight changes in color tone. made me aware that color operates Her color palette and compositions in every culture as a symbol, a reveal an exquisite sensitivity to metaphor, and as part of an light and space. Furthermore she is aesthetic system aware of the fact that color is able heal your body and soul. Michelle: “Color plays a vitally
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one world twenty one centuries By Aziz Anzabi
In different periods of time art and corporate world have had a tight communication and a effective interaction on each other. In this work the antique Greek pottery is a symbol of the western and I have changed the symbol and meaning of the potter's tale by replacing a coca-cola bottle between the two soldiers instead of the original image and the surprise looks of the soldiers for what they have found is incredibly odd in their own century. Under the pottery using a symbol of Iranian miniature for representing the westerns and replacing the logo of coca-cola instead of the Iranian calligraphy I have tried to show the effect of the corporate world on art and culture . The deep effect of these corporate world on the life of people is shown using the ancient pottery and the crumpled paper containing the picture of a miniature. 21
Qahveh Khanehei Painting (Tea from painting features it may be House style of painting) considered among visual arts. But, oil painting on canvas, Qajar prior to illustration of this period. traditional and true Iranian art, we Q ahveh Khanehei painting is an should acquire knowledge about Iranian painting style combined Qahneh Khanehs . These places with European techniques (oil and with their old history have been the color on wall and convass). It was keeper of our old traditions, about eighty years ago that this thoughts and tastes. In method was formed among QahvehKhanehs the narrators of laypeople. The characteristic Shahnameh told about natioanl of this art is its popularity and stories with much enthusiasm. distance from court arts. Unknown Therefore, in the course of long artists who had some experience centuries, QahvehKhanehs took in painting on tiles, were many characteristics, which are influenced by the atmosphere and important for their extensive ambience of Qahveh-Khanehs , contact with people. In fact along with Shahnameh-Khani QahvehKhanehs of old days played (reading verses from Shahnameh) the role of today mass media. This endeavoured to create simple and role had its due rules and beatiful views traditions, one of which being “ on the walls of Qahveh Khaneh QahvehKhane painting�. and on cloths. Though they did not have any academic instructions, these artists succeeded to occupy a place in Iranian artistic history for themselves. For its presence in narrations and Shamayel gardani (carrying the icons) Qahveh Khanehei painting may be regarded a part of Iranian painting arts. And 22 on other hand due to its distance
In this style of painting, one can the imagination and enthusiasm of easily detect some elements of painting. Miniature painting. As narration of stories in its climax incline towards poetry, the paintings of QahvehKhaneh some times tend to delicateness of miniature. These are not much records concerning the history of this national art, because in its present form, it has been current since eighty years ago. But remaining paintings and plaster moulding indicate that some kind of this art existed in 18th and 19th centuries. For example the paintings on tiles of Chehel Sotun Palace in Esphahan have been worked under Shah Abbass II and Nader, of course most of theme are Shabih Sazi (dramatic) and they are inspired by feasts, while Qahveh Khanehei painting is purely imaginary and the painter does not have any model and what he draws is merely that which goes in his mind. Observing the present evidences he draws an imaginary picture of, for example, Karbala desert, Ashura epic, and Resurrection day and some epical pictures which indicate
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Qahveh Khanehei painting which is towards them. For example in called Imaginary painting by many Rostam and Sohrab, Rostam’s face people, is an art with its recognized occupies a large place in the principles. Its main feature is painting and this shows the retaining the genuinenes of painter’s love of Rostam. In a portraits, in a way that even in religious painting the face of dealing scenes of feasts or epics, enemies and vicious people are as the painter makes his outmost ugly as possible. effort to paint the faces. This feature is due to the fact that “ In Qahveh Khanehei painting there state” and “ motion” are limited in is no limitation of subject and the this type of painting. In each painter’s hands are free to draw painting the faces convey the whatever he desires. Due to this subject intended by painter to reason, no painting could be ever onlookers. The painter of this style considered a criterion for other is an earnest narrator who works. In general one may devide consciously or unconsciously the subjects into three groups: represents the protagonists or religious, epic, feast and amorous antagonists with due emotions paintings.
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11 key points to know to properly promote your ART Start with a definition According to the CNRTL, the artist is the one who practices a fine art and a craftsman who excels in his work, which has acquired a technique, control of implementation, know-how enabling it to reproduce ably a model or even invent a new style.
the artists involved, those for whom art is a way to express themselves, to denounce, decry. without forgetting the talent of course that even with few resources may be surprised by their approach to art and their growing talent 1 . "THE" golden rule: know how to communicate with your art! However, the artist is more The love of art is unconditional and complex than that. Indeed, the pure. However, from the moment it technique is not sufficient for a is in the market, it becomes a man to be an artist. The artist is mercantile product like any other the author, the designer of a and to quote Warhol "Making universe, a creation of its own, a money is art , working is art and scientist, an inventor, a thinker. good business is the best art". Or, The work, for it to be successful controlled communication is almost should cause a feeling, a positive assured a sale! Moreover, the more emotion or completely the you communicate, the more you opposite. come to understand your target There are different types customer. More you close in your of artists: target, you will know more the masters of aesthetics, painters precisely how to respond to its style and academic talent. request. conceptual artists, constantly seeking novelty in the use of the material, the support, how to get a message ... They experience the 25 art.
2 .The status of professional artist You have to remove the head of the artist's image to the star Jeff Koons or so bohemian how Van Gogh bartering his paintings against a hot meal. The 21st century offers professional artists the opportunity to be surrounded and supported by organizations working for their 'integration' to society; the most famous being the House of Artists. Which organizes a service of free specialist legal advice on the law of artists. The contribution of its members allow the creation of a welfare background coming to the aid of artists in large financial and professional difficulties. The AGESSA (Association for the Social Security Management of Authors) meanwhile, collects social security contributions of artists to the original literary, dramatic, musical, choreographic, audiovisual, photographic and cinematographic.
3.The artist's interlocutors The profession of artist and art dealer are completely separate! So it is better for the artist to be guided by the advice of relevant experts the art market such as curators, gallery owners, art historians, auctioneers even collectors knowledgeable and obviously artists with more experience! Every artist has an audience, so a supporter! Although tastes and colours do not discuss, there is no artist on earth whose work does not appeal unanimously. There are different ways for an artist to be supported: sponsorship Sponsorship is one of the oldest ways to support artistic creation. The word comes to us from Caius Cilnius Maecenas, patron of arts and letters in ancient Rome. Today however, the patron means a person or entity that supports its influence or its financial resources is a cultural project.
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For the little history, the Medici are known to have supported the artists of their time including Michelangelo figure. In our time, the "savvy" of this type of aid in the creation are mostly the Americans, who also adore the French heritage and its artists! The protection and support of the arts and letter is a matter with which French don’t kid with! Indeed, already in the Middle Ages, people had an obligation to encourage. Louis XIV said the patron king is the first monarch to support art. Following the French Revolution, the first cultural institutions appear as the National Archives, the National Library of France or the Museum Arts Centre. It will still wait for the 20th century and the Popular Front led by LÊon Blum appear to see the financial and administrative intervention of the state and the idea of ​democratization of culture. However, it is Jeanne Lawrence, Malraux and of course Jack Lang that artists today have to say thank you for their contributions in the field of culture and arts.
Indeed, aid implemented by the state are numerous: municipal aid, aid DRAC (Regional Direction of Cultural Affairs), the FRAC (Regional Contemporary Art Fund), the European nursery for young artists, Fondation de France , the European Centre of Contemporary Artistic Events. Crow funding is the English term for crowd funding. This simply involves the financial participation of a large number of people in the artist's project. 5. Set the price of your work In order to set the price of your work, you must take into account the following factors: the cost of materials (mediums, tools, paints, materials), quality of the media you are working and materials, dimensions, transportation, originality of production, the scarcity of work, popularity, won competitions and awards, commissions, the price of similar artists, the course of the art market, supplements (frames , glass, stone, ...). 27
6. Expose gallery Exhibit gallery is the first instinct of an artist to sell your art. Choose the right gallery for choosing your gallery is choosing a business partner. As in love and friendship, the current must go well and you have to share a similar artistic line with the gallery. So you must clearly identify your needs and ensure that the contract is in agreement with the latter. A true gallery is committed and has the element of risk! However, note that the gallery is remunerated on a commission ranging from 20 to 70% per work sold in different countries, the reputation of the gallery, the place it occupies in the market. This commission allows the gallery to pay the shipping cost of the works, the production of a press kit, the printing costs engendered by organizing a vernissage and an exhibition, participation fairs shows Regarding the choice of the gallery, as stated, this is a matter of taste and artistic preferences. However, it is important to know that a good gallery, regardless of artistic orientation has generally
between ,ten to fifteen artists, hoping that you are one of them! 7. Successful exhibition If unfortunately you are not the proud collaborator and protected by a gallery, know that the ocean is far greater! Indeed, art offers the possibility to vary the scene of the most common to the most unusual. The bars, cafes, hotels, merchants can accept that you bet the walls of your best work. After a nice place, trendy, attractive and strategic found, the work does not stop there! For your successful exhibition is set design and should be neat and thoughtful; an exhibition is not a sequence of pictures hanging one after the other without logical or no story to tell. The content is of course also important, do not neglect. Moreover, it is closely related to your artistic identity making it shine through, at first glance we know that this is your work, your brand, your talent. Finally, as would say our Anglo-Saxon friends, last but not least: co-mmu-ni-ca-tion; it is obviously capital, fundamental and indispensable! Your exposure will be communicated better, the more 28 attire era crowds!
8. A shocking opening just completed! To open your exposure in the rules of art, what better than a small 9. Online sale opening? Amateurs, professionals E-commerce is now a major player and curious love to taste their wine in the market which is growing or champagne surrounded by every year exponentially. The art people sensitive to art, talk with trade is not spared by this the artists and meet new phenomenon and sell your works enthusiasts. For the success online can be very lucrative if you of your evening, boards are quite know how to do it. In addition, similar to rule 7. The place, date Internet sales can reach a global and event communication are not audience! However, that will slowly to be overlooked. Consider inviting go surely, so take time to set prices, important and influential people in to take all the dimensions of each order to give more impact and works to educate the time of "credibility" to your event. transport, post visual quality giving If among your guests, one desire to know more about your or two journalists can be present, work . The fine My ArtMakers team you have won everything! asks you to trust them and prompts For the anecdote, do you know you to create a qualitative artist why the opening night of an profile. Although how to do is not exhibition called a preview? the same as for an exhibition or a No, you still do not have? vernissage, the board remains the The opening is the opening of an same: put forward a focused and exhibition the day before its strategic communications to reach official opening, often deprived at your audience. If you get lost in the the time of painting exhibitions, wonderful world that is important people were there communication, do not hesitate to for this world so that they get help from the experts. They can take a look at works before the allow you to make your profile public. It was on this occasion that visible and qualitative MAG and all the artist took the opportunity to social networks. 29 varnish their paintings that they
10. A delivery with confidence Last bit of advice to consider before deploying your talent to the world! Upon the sale of a work of art, whether in gallery or on the internet, we suggest you worry upstream delivery details. This way you will be able to give the right information at the sale. Moreover, this serious professionalism sits down your credibility in the art market. Be careful to be sure as it should. Make sure you work with a professional carrier if possible to
trust. 11. Abroad sale The sale abroad offers new perspectives to the artist. Foreign collectors do not necessarily look for the same work or the same aesthetic criteria. But how to go about selling outside of France? What are the concepts to be known on the art market abroad? Source from: Le-magazine
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