T H E I N S P I R AT I O N
A sesnse of cropping and framing different parts of the garments of the season’s collection will draw the ey of the viewer only to sneak peaks of the season --- drawing them into the store for the full view and potential purchase. Interesting light fixtures and arrangements in the windows draw attention to the minimalism of the accessories, while also serving as an installation art piece. Mirrors are a large part of the inspiration for this visual concept. Mirrors are great for creating interesting perseptions and cropping in photographs. Art works with the use of different levels of depth were also a large part of this window concept. Anything with differnt persepectives of fields of depth were large inspirational contriutors to theis concept.
THE STORE
research of existing acne studios stores and other window inspirations
THE COLLECTION
THE FLOORPLAN Green St New York, NY
based on the new york flaship store on Green Street and Grand Street. The windows are separated by large colomns and the building is a older style and is painted in a light grey. the interior is mostly pastel pink marble, steel, exposed concrete, and granite. We decided to have two in-wall displays. The fitting room area will be on a elevated platform with four stairs leading to the doors and the sitting area. There are ten windows in total around the entire store; 5 on each side. The shoes, accessories, and folded garments will be on tables with florecent lighting around the edges. There is an art display next to the folded garments display, as well as various paintings and statues through out the store. When you walk into the store you are greeted by a huge florecent light sculputre which ties the window displays into the rest of the store. Behind the light sculpture there is a frosted wall giving a sense of lighting to the retail area behind the wall without interruption. The flooring and wall treatments are based on the New York store.
THE WINDOW
THE CUSTOMER AGE: 25-50 Characteristics: young and established professionals, art minded Income: middle to upper class Aesthetic: cool, sleek, tailored, attention to detail, subdued without being subtle The Acne customer purchases with the desire for quality and attention to detail. This consumer is not as concerned about the trends as he or she is with the timelessness of the garments that are still made to feel very current and futuristic at times. He or she is a young or established professional with an art-minded aesthetic to dressing. The consumer appreciates that which is subdued, but not subtle, both in their clothing and their overall lifestyle. From their home to the places they go, the Acne customer focuses on the art within life.
High Price
THE COMPETITOR Low Quality
High Quality Marni Alexander Wang Isa Arfen Rag and Bone Creatures of the Wind Band of Outsiders A.P.C Helmut Lang Low Price
AZRA CERIMOVIC E M I LY I R O N S