a process of learning, azura p. rayesha. 2016 - 2018
CONTENT curriculum vitae one
design methods booklet fatal attraction typeface chocodot: thinker chocodot: sachet
ďŹ ve
slice fruit indomaret dream perfect regime
eight
putri ular
nine
others contact
oo.
Azura Puti Rayesh a o1.
20 years old a daughter an older sister wishing for a french bulldog a(n) ordinary graphic designer.
o2.
flipped flipped the page to know her more.
CURRICULUM VITAE
hello! I’m the girl who’s wishing for a french bulldog, Ayesha. I am currently studying Graphic Design at Bina Nusantara University.
o3.
I put interest in arts, culture, and graphic design. (also dogs, though I have no permission to pet one). a perfectionist, diligent, but quite shy. with this, it is nice to meet you.
line
azurayeshaa a.rayesha visualishasi
azurayesha@gmail.com azura.rayesha@binus.ac.id
phone +6287886997955
EDUCATION ABOUT
2004 - 2010
SD Al-Azhar Syifa Budi Kemang
2010 - 2013
SMP Labschool Kebayoran
name
Azura Puti Rayesha
2013 - 2016
SMA Labschool Kebayoran
d.o.b
Jakarta, 18 April 1998
2016 - now
Binus University
adress Jl. Bambu Apus no. 50 Cipayung, Jakarta Timur 13890 phone +6287886997955
EXPERIENCES 2014-2016
Co-Manager, LAMURU
2015
Design Team, SkyBattle Design Coordinator, JIG
ART SKILLS APPLICATIONS adobe:
Decoration Team, Sky Avenue 2016
Event Team, Disturjiwa
2017
Exhibition Activist, HIMDKV Event Team, Imagination Day
illustrator
Event Coor., Rumah DKV
photoshop after effects animate
Journalist, Titik Dua 2018
Head of Event, HIMDKV
ms. office
Head Coor., Pasarupa
MANUAL
Journalist, Titik Dua Event Coor., Sticker Culture
painting: acrylic
Event Coor. , Rasa Merdeka
water color
EXHIBITIONS
inking
2007
Mitra Hadiprana Art School
block printing
2017
Rasa Merdeka, BINUS University
OTHER SKILLS
INTERESTS
language:
movie
layouting
Bahasa
music
editorial
English
art
art directing
team work
culture
illustration
communication skill
events
branding
high responsibility
galleries
ice cream
dogs
french bulldog
o4.
they said that one’s favorite playlist could describe so much about
a person.
so here is the playlist of my art.
DESIGN METHODS BOOKLET
LAYOUTING.
ONE DESIGN METHODS BOOKLET phase: Assignments scoop of work: Graphic Designer year: 2018
o7.
tools: Adobe Illustrator
in this task, we were in need to make a booklet of design method’s material which includes the subject of context, form, and content.
This booklet’s design accentuated on the simplicty itself. Which is why I only use 1 main color and 3 complimentary color as the representation of the booklet. So that the content that needs to be captured by the reader wouldn’t be outshined by
ONE
the design.
a process of learning, azura puti rayesha.
ONE
o9. DESIGN METHODS BOOKLET
LAYOUTING.
a process of learning, azura puti rayesha.
1o.
FATAL ATTRACTION TYPEFACE
TYPOGRAPHY.
TWO FATAL ATTRACTION TYPEFACE phase: Assignments
inspiration: Canting
scoop of work: Graphic Designer year: 2018
11.
tools: Adobe Illustrator
the inspiration of this typeface is actually come from the tip of Indonesian tradisional tools for making batik, canting.
The typeface name ‘Fatal Attraction’ came from a romantic-thriller American movie from 1987. I choose ‘Fatal Attraction’ as the name for this typeface because there is a feminime yet deadly
TWO
side that’s visible from this typeface.
a process of learning, azura puti rayesha.
12.
TWO
13. FATAL ATTRACTION TYPEFACE
TYPOGRAPHY.
a process of learning, azura puti rayesha.
14.
CHOCODOT - THINKER
PACKAGING.
THREE CHOCODOT PACKAGING - THINKER
15.
brand: Chocodot
phase: Assignments
target market: Thinker
scoop of work: Graphic Designer
inspiration: old style science book modern simplicity
year: 2018
THREE
sketches:
TWO - FATAL ATTRACTION TYPEFACE
tools: Watercolor Adobe Illustrator
a process of learning, azura puti rayesha.
We were briefed to redesign the packaging of one famous brand called “chocodot”. The brand’s name perhaps sounds unfamiliar to many people, but this is the name of that chocolate bar series called
We were briefed to redesign
“Cokelat Gawat Darurat” the
the packaging of chocodot’s
one chocolate bars that have
“Cokelat Gawat Darurat” to
funny headlines.
have a new packaging that a specific class of people would have the will to buy it. In the end we got “thinker” class as the target market for our redesign packaging. Which is a bit hard because it is 180 degrees different from the actual brand’s market which is teenager.
16.
a process of learning, 2016 - 2018
THREE CHOCODOT - THINKER
PACKAGING.
17.
si
front
a process of learning, azura puti rayesha.
18.
de
back
CHOCODOT - SACHET
PACKAGING.
FOUR CHOCODOT PACKAGING - SACHETS
19.
brand: Chocodot
phase: Assignments
target market: Kids, Teenager
scoop of work: Graphic Designer
inspiration: Bubble gum, Colorful
year: 2018 tools: Adobe Illustrator
Making this sachet packaging, the target market that I want to reach is in the range of kids up to teenager. Which is why I use more colorful color to represent each avors of the product (orange, blue, pink) to make the packaging looking more interesting and standout than the usual packaging of chocolate bars. Also the visual approach that I did is more of a simple at icon styles so it will
FOUR
look more child-friendly.
a process of learning, azura puti rayesha.
2o.
SLICE FRUIT
BRANDING.
FIVE SLICE FRUIT - REMAKE
21.
phase: Assignments
client: Slice Fruit
scoop of work: Graphic Designer
target: teenager
year: 2018
type: logo
tools: Adobe Illustrator
I get to redesign the logo of a fruit shop which is called by ‘Slice Fruit’. Slice Fruit is a fruit shop which sell variation of fruit in so many kind of form. Wether it’s form in juice, slices of fruits, rujak, and many else. Slice fruit is located infront of Bina Nusantara University’s Syahdan building. It is usually filled by college student.
The target of this brand is clearly college student, therefor the approach of this logo design is more of a fun, bright and colorful logo. The logo itself is built from slices of fruit (dragon fruit, orange, kiwi, strawberry) so that the name ‘Slice Fruit’
FIVE
is still there within the logo design.
a process of learning, azura puti rayesha.
22.
sketch
INDOMARET
BRANDING.
SIX INDOMARET - REMAKE phase: Assignments
client: Indomaret
scoop of work: Graphic Designer
keywords: friendly, everywhere, economist
year: 2018
23.
tools: Adobe Illustrator
type: logo
Remaking a logo of a brand, especially those big brand ones is one of the hard task I ever do. Not only it takes long period of preparation, there are also so many things that we should pay attention at because remaking a logo is like remaking the face of the brand.
The one that I get to remake its logo for the assignment is a logo from one of the biggest franchise in Indonesia, Indomaret. We get to choose keywords and my group pick the three words above (friendly, could be found everywhere, and economist). The keywords that I want to show more is friendly, and it’s appear so much due to the rounded shape tip of the remake logo. I didn’t change much color from the old logo, but I make it more simple so people would instantly acknowledge the
SIX
brand’s logo when they saw it anywhere.
a process of learning, azura puti rayesha.
INDOMARET
BRANDING.
logo philosophy secara keseluruhan, logo dibuat sederhana agar terlihat ekonomis.
logogram Berbentuk location pointer sebagai penanda bahwa indomaret ada di mana-mana.
logotype
25.
Sudut dari huruf yang digunakan dibuat tumpul untuk memberi kesan bahwa indomaret menawarkan pelayanan yang ramah.
color palette PANTONE P 107-6 C c : 91% m : 61% y : 7% k: 0% r : 22 g : 103 b : 168
PANTONE P 48-15 C c : 7% m : 97% y : 99% k: 1% r : 220 g : 43 b : 39
PANTONE P 7-8 C c : 6% m : 25% y : 100% k: 0%
SIX
r : 240 g : 189 b : 27
menggunakan warna-warna primer untuk memperkuat kesederhanaan logo.
a process of learning, azura puti rayesha.
colors
logo minimum size
4 cm
3 cm
2 cm
logo clear space
1,8 cm
26. 1,5 cm
logo configuration
INDOMARET
BRANDING.
Progress of work
SIX
27.
a process of learning, azura puti rayesha.
28.
DREAM PERFECT REGIME WEB
UI/ UX
SEVEN DREAM PERFECT REGIME WEB phase: Assignments scoop of work: Graphic Designer year: 2018
29.
tools: Adobe Dreamweaver
client: Dream Perfect Regime target: young adults type: store landing page
In this task we need to built a website landing page of a selected brand from selected categorize. I picked music as my selected categorize and I then picked Dream Perfect Regime (DPR), which is a south korea multi-genre music and video group label made by Yoo Barom.
I capture the image of their group as a fun but serious type. The reason why I picked the color white for their background and a minimalist kind of futuristic style as the image of their website is to make their content stand out more because
SEVEN
of the numorous colors in it.
a process of learning, azura puti rayesha.
3o.
PUTRI ULAR CHILDREN BOOK
ILLUSTRATION.
EIGHT PUTRI ULAR CHILDREN BOOK phase: Assignments
type: children’s book
scoop of work: Illustrator year: 2018
31.
tools: Adobe Illustrator
Putri ular is a traditional folklore from North Sumatera. The story tell about a princess who has a bad atittude and ended up cursed into a snake.
In this task, I make the illustrations for this children book of the floklore Putri Ular, the target is elementary school students who mostly already know how to read but still amazed with the illustration on children’s book aswell. This is why, not only I make the illustration more complex than if I made it for kids
EIGHT
on pre-school, the text of the story are also more complex.
a process of learning, azura puti rayesha.
EIGHT
32. PUTRI ULAR CHILDREN BOOK
ILLUSTRATION.
a process of learning, azura puti rayesha.
33.
OTHER ARTWORKS
OTHER WORKS.
34.
IS IT THE ANSWER LYRIC VIDEO phase: Assignments scoop of work: Graphic Designer year: 2018
NINE
tools: Adobe after effect
type: Lyric video
a process of learning, azura puti rayesha.
35.
VESPA phase: Assignments
year: 2017
scoop of work: Illustrator
tools: Adobe Illustrator
OTHER ARTWORKS
OTHER WORKS.
34.
NINE
CHOCODOT - FUTURISTIC phase: Assignments
tools: Adobe Illustrator
scoop of work: Graphic designer
type: Packaging
year: 2018
inspiration: spaceship
a process of learning, azura puti rayesha.
35.
BOWL OF LIFE phase: Personal project
tools: Adobe Illustrator
scoop of work: Illustrator
type: sticker
year: 2018
C O N TAC T 38.
azurayesha@gmail.com azura.rayesha@binus.ac.id
phone
087886997955
Thankyou! looking forward to work on projects with you.
Copr. azura puti rayesha, 2018.