2019 Portfolio

a process of learning, azura p. rayesha.

2016 - 2019

CONTENT curriculum vitae one

design methods booklet fatal attraction typeface chocodot: thinker chocodot: sachet

ďŹ ve

slice fruit indomaret dream perfect regime

eight

putri ular

nine

others contact

oo.

Azura Puti Rayesh a o1.

20 years old a daughter an older sister wishing for a french bulldog a(n) ordinary graphic designer.

o2.

flipped flipped the page to know her more.

CURRICULUM VITAE

hello! I’m the girl who’s wishing for a french bulldog, Ayesha. I am currently studying Graphic Design at Bina Nusantara University.

I put interest in arts, culture, and graphic design. (also dogs, though I have no permission to pet one). a perfectionist, diligent, but quite shy. with this, it is nice to meet you.

line

azurayeshaa a.rayesha visualishasi

email

azurayesha@gmail.com azura.rayesha@binus.ac.id

phone +6287886997955

EDUCATION ABOUT

2004 - 2010

SD Al-Azhar Syifa Budi Kemang

2010 - 2013

SMP Labschool Kebayoran

name

Azura Puti Rayesha

2013 - 2016

SMA Labschool Kebayoran

d.o.b

Jakarta, 18 April 1998

2016 - now

Binus University

adress Jl. Bambu Apus no. 50 Cipayung, Jakarta Timur 13890 phone +6287886997955

EXPERIENCES 2014-2016

Co-Manager, LAMURU

2015

Design Team, SkyBattle Design Coordinator, JIG

ART SKILLS APPLICATIONS adobe:

Decoration Team, Sky Avenue 2016

Event Team, Disturjiwa

2017

Exhibition Activist, HIMDKV Event Team, Imagination Day

illustrator

Event Coor., Rumah DKV

photoshop indesign after effects

Journalist, Titik Dua 2018

Head of Event, HIMDKV

ms. office

Head Coor., Pasarupa

MANUAL painting: acrylic

Event Coor. , Rasa Merdeka

Journalist, Titik Dua Event Coor., Sticker Culture 2019

Internship, MATA studio

water color inking block printing

EXHIBITIONS 2007

Mitra Hadiprana Art School

2017

Rasa Merdeka, BINUS University

OTHER SKILLS language: Bahasa English team work communication skill high responsibility

INTERESTS movie

layouting

music

editorial

art

art directing

culture

illustration

events

branding

galleries

ice cream

dogs

french bulldog

they said that one’s favorite playlist could describe so much about

a person.

so here is the playlist of my art.

DESIGN METHODS BOOKLET

LAYOUTING.

ONE DESIGN METHODS BOOKLET phase: Assignments scoop of work: Graphic Designer year: 2018

o7.

tools: Adobe Illustrator

in this task, we were in need to make a booklet of design method’s material which includes the subject of context, form, and content.

This booklet’s design accentuated on the simplicty itself. Which is why I only use 1 main color and 3 complimentary color as the representation of the booklet. So that the content that needs to be captured by the reader wouldn’t be outshined by

ONE

the design.

a process of learning, azura puti rayesha.

ONE

o9.

DESIGN METHODS BOOKLET

LAYOUTING.

a process of learning, azura puti rayesha.

1o.

FATAL ATTRACTION TYPEFACE

PACKAGING.

TWO FATAL ATTRACTION TYPEFACE phase: Assignments

inspiration: Canting

scoop of work: Graphic Designer year: 2018

11.

tools: Adobe Illustrator

the inspiration of this typeface is actually come from the tip of Indonesian tradisional tools for making batik, canting.

The typeface name ‘Fatal Attraction’ came from a romantic-thriller American movie from 1987.

I choose ‘Fatal Attraction’ as the name for this typeface because there is a feminime yet deadly

TWO

side that’s visible from this typeface.

a process of learning, azura puti rayesha.

12.

TWO

13.

FATAL ATTRACTION TYPEFACE

PACKAGING.

a process of learning, azura puti rayesha.

14.

CHOCODOT - THINKER

PACKAGING.

THREE CHOCODOT PACKAGING - THINKER

15.

brand: Chocodot

phase: Assignments

target market: Thinker

scoop of work: Graphic Designer

inspiration: old style science book modern simplicity

year: 2018

THREE

sketches:

TWO - FATAL ATTRACTION TYPEFACE

tools: Watercolor Adobe Illustrator

a process of learning, azura puti rayesha.

We were briefed to redesign the packaging of one famous brand called “chocodot”. The brand’s name perhaps sounds unfamiliar to many people, but this is the name of that chocolate bar series called

We were briefed to redesign

“Cokelat Gawat Darurat” the

the packaging of chocodot’s

one chocolate bars that have

“Cokelat Gawat Darurat” to

funny headlines.

have a new packaging that a specific class of people would have the will to buy it. In the end we got “thinker” class as the target market for our redesign packaging. Which is a bit hard because it is 180 degrees different from the actual brand’s market which is teenager.

16.

a process of learning, 2016 - 2018

THREE CHOCODOT - THINKER

PACKAGING.

17.

si

front

a process of learning, azura puti rayesha.

18.

de

back

CHOCODOT - SACHET

PACKAGING.

FOUR CHOCODOT PACKAGING - SACHETS

19.

brand: Chocodot

phase: Assignments

target market: Kids, Teenager

scoop of work: Graphic Designer

inspiration: Bubble gum, Colorful

year: 2018 tools: Adobe Illustrator

Making this sachet packaging, the target market that I want to reach is in the range of kids up to teenager. Which is why I use more colorful color to represent each avors of the product (orange, blue, pink) to make the packaging looking more interesting and standout than the usual packaging of chocolate bars. Also the visual approach that I did is more of a simple at icon styles so it will

FOUR

look more child-friendly.

a process of learning, azura puti rayesha.

2o.

SLICE FRUIT

BRANDING.

FIVE SLICE FRUIT - REMAKE

21.

phase: Assignments

client: Slice Fruit

scoop of work: Graphic Designer

target: teenager

year: 2018

type: logo

tools: Adobe Illustrator

I get to redesign the logo of a fruit shop which is called by ‘Slice Fruit’. Slice Fruit is a fruit shop which sell variation of fruit in so many kind of form. Wether it’s form in juice, slices of fruits, rujak, and many else. Slice fruit is located infront of Bina Nusantara University’s Syahdan building.

It is usually filled by college student.

The target of this brand is clearly college student, therefor the approach of this logo design is more of a fun, bright and colorful logo. The logo itself is built from slices of fruit (dragon fruit, orange, kiwi, strawberry) so that the name ‘Slice Fruit’

FIVE

is still there within the logo design.

a process of learning, azura puti rayesha.

22.

sketch

INDOMARET

BRANDING.

SIX INDOMARET - REMAKE phase: Assignments

client: Indomaret

scoop of work: Graphic Designer

keywords: friendly, everywhere, economist

year: 2018

23.

tools: Adobe Illustrator

type: logo

Remaking a logo of a brand, especially those big brand ones is one of the hard task I ever do. Not only it takes long period of preparation, there are also so many things that we should pay attention at because remaking a logo is like remaking the face of the brand.

The one that I get to remake its logo for the assignment is a logo from one of the biggest franchise in Indonesia, Indomaret.

We get to choose keywords and my group pick the three words above (friendly, could be found everywhere, and economist).

The keywords that I want to show more is friendly, and it’s appear so much due to the rounded shape tip of the remake logo. I didn’t change much color from the old logo, but I make it more simple so people would instantly acknowledge the

SIX

brand’s logo when they saw it anywhere.

a process of learning, azura puti rayesha.

INDOMARET

BRANDING.

logo philosophy secara keseluruhan, logo dibuat sederhana agar terlihat ekonomis.

logogram Berbentuk location pointer sebagai penanda bahwa indomaret ada di mana-mana.

logotype

25.

Sudut dari huruf yang digunakan dibuat tumpul untuk memberi kesan bahwa indomaret menawarkan pelayanan yang ramah.

color palette PANTONE P 107-6 C c : 91% m : 61% y : 7% k: 0% r : 22 g : 103 b : 168

PANTONE P 48-15 C c : 7% m : 97% y : 99% k: 1% r : 220 g : 43 b : 39

PANTONE P 7-8 C c : 6% m : 25% y : 100% k: 0%

SIX

r : 240 g : 189 b : 27

menggunakan warna-warna primer untuk memperkuat kesederhanaan logo.

a process of learning, azura puti rayesha.

colors

logo minimum size

4 cm

3 cm

2 cm

logo clear space

1,8 cm

26.

1,5 cm

logo configuration

INDOMARET

BRANDING.

Progress of work

SIX

27.

a process of learning, azura puti rayesha.

28.

DREAM PERFECT REGIME WEB

UI/ UX

SEVEN DREAM PERFECT REGIME WEB phase: Assignments scoop of work: Graphic Designer year: 2018

29.

tools: Adobe Dreamweaver

client: Dream Perfect Regime target: young adults type: store landing page

In this task we need to built a website landing page of a selected brand from selected categorize.

I picked music as my selected categorize and I then picked Dream Perfect Regime (DPR), which is a south korea multi-genre music and video group label made by Yoo Barom.

I capture the image of their group as a fun but serious type. The reason why I picked the color white for their background and a minimalist kind of futuristic style as the image of their website is to make their content stand out more because

SEVEN

of the numorous colors in it.

a process of learning, azura puti rayesha.

3o.

PUTRI ULAR CHILDREN BOOK

ILLUSTRATION.

EIGHT PUTRI ULAR CHILDREN BOOK phase: Assignments

type: children’s book

scoop of work: Illustrator year: 2018

31.

tools: Adobe Illustrator

Putri ular is a traditional folklore from North Sumatera. The story tell about a princess who has a bad atittude and ended up cursed into a snake.

In this task, I make the illustrations for this children book of the floklore Putri Ular, the target is elementary school students who mostly already know how to read but still amazed with the illustration on children’s book aswell. This is why, not only I make the illustration more complex than if I made it for kids

EIGHT

on pre-school, the text of the story are also more complex.

a process of learning, azura puti rayesha.

EIGHT

32.

PUTRI ULAR CHILDREN BOOK

ILLUSTRATION.

a process of learning, azura puti rayesha.

33.

OTHER ARTWORKS

OTHER WORKS.

34.

FAT MERMAID INSTAGRAM POST CONTENT phase: Internship Assignments

tools: Adobe Photoshop Adobe Illustrator

scoop of work: Graphic Designer Illustrator

type: Instagram Post

NINE

year: 2019

a process of learning, azura puti rayesha.

35.

OTHER ARTWORKS

OTHER WORKS.

36.

MENU BOARD RAMEN YA! phase: Internship Assignments scoop of work: Graphic designer (Layouting)

TEN

year: 2019

tools: Adobe Illustrator type: Menu Board

a process of learning, azura puti rayesha.

37.

BOWL OF LIFE phase: Personal project

tools: Adobe Illustrator

scoop of work: Illustrator

type: sticker

ELEVEN

year: 2018

C O N TAC T 38.

email

azurayesha@gmail.com azura.rayesha@binus.ac.id

phone

087886997955

looking forward to work on projects with you.

azura puti rayesha, 2019.