CAMPAIGNING

My first involvement within the PRC area in IFMSA was through campaigns During my term as SCORP PRCA, I coordinated 4 SWGs that created meaningful campaigns What I realized throughout my experience and what I reflected upon as well during this term was the fact that campaigns sometimes are not always the result of in-depth assessment and planning, hence they do not have clear and achievable outcomes. If elected, I would like to achieve the following:

Evaluate with the VPPRC 22/23 the current procedures and the distribution of internal and external campaigns The tasks of the Campaign Assistants Moreover, I would also like to consult the PRCAs through an open space discussion within different structures in order to see how they would envision the dynamics with PRC IT in the future.

Start a consultation with our external partners along with the VPE 23/24 and gather good practices of how to develop outcome-based campaigns

Consult the VPE 23/24 on linking SC Campaigns with External Events so that we ensure a better promotion of the high-level meetings

Create a standard template for campaign evaluation within IFMSA and track closely the engagement on our social media platforms After each campaign, I would encourage the campaign coordinators to enroll their campaigns in the specific IFMSA programs

Create a guide for the NMOs and the PRCAs to develop outcome-based campaigns

Encourage inter-SC campaigns related to Global Priorities and support the TO members involved in their creation

Create clear campaigning guidelines for regional campaigns and support the RDs in the creation of campaigns based on their regional priorities

5. IFMSA WEBSITE AND DATABASES

I always take into consideration the fact that the website is a person’s first impression of the organization It presents our values, our mission, and our vision Thus, it requires constant maintenance, improvements and content innovation In order to improve the IFMSA Website I would like to:

Assure clear communication with the websites developers and have regular meetings whenever it may be necessary

Understand the challenges and issues encountered with the website through handover meetings with VPPRC 22/23

Create with the Website Assistant a form that is shared with the TO and NMOs regarding bugs that they notice within the website and add it to the EB Procedures

Assess the tables already created on the website and their sustainability and update them regularly with the Website Assistant

Create clear procedures with the VPA regarding the constant updating of the Activities Database

Explore the idea of adding a feedback section from members for the TO and also a Contact Us section for potential stakeholders

On top of this, there are also other appendices to the IFMSA Website that need our support in order to be developed:

Exchanges Database - assure clear and transparent communication with the SCOPE and SCORE Directors regarding issues with the Exchanges Database I plan on getting accustomed to it from my elect period and understanding the current issues

CB Platform - ensure that the Corporate Identity of IFMSA is respected throughout the materials provided there Moreover, I would like to work closely with the VPCB in order to explore ways and make it more user-friendly.

SC Databases - work on diagnosing current issues within the Databases and link them to the SC Pages created on the IFMSA Website

6. FUNDRAISING

This term, the VPE, VPF, and VPPRC will create the foundation of a Fundraising plan If elected, I would like to:

Follow up with the 3 EB members and with VPE Elect and VPF Elect during the elect period

Explore the E-Commerce Laws and regulations for the creation and selling of IFMSA Merchandise, and also explore collaborating with sustainable online businesses for its creation

Create the GAs Prospectus with the VPF and VPE

7. BRANDING AND UNIFORMITY OF IFMSA’S IMAGE

Our brand is a defining element when it comes to transmitting our core values Therefore, I commit to the following in case of election:

Consult with VPPRC 22/23, VPPRC 21/22, and VPPRC 20/21 about the status of IFMSA’s Brand development and assess the work that needs to be done during this term and also consult with the Marketing Company

Raise awareness through the NMO Folder about the Corporate Identity by creating simplified guidelines for NMOs on procedures regarding brand approvals such as in SRTs, RMs, and other events

I will monitor along with the PRC GA the usage of the Brand within our social media channels

Develop a Communication Framework for our Social Media channels For this, I would collaborate with the VPE to get good practices from our stakeholders as well as with our Marketing Company

Collaborate with the VPCB and introduce our Brand Concepts and Elements through the Competency Module created for ITs/PCs and TO members

8. PRC X ADVOCACY EFFORTS

OYouth Advocacy and Marketing should always be in synergy. Our voices can’t be heard unless we have a strong presence online, based on a clear and full proof strategy I firmly believe that in order for us to achieve meaningful youth engagement, I will need to:

Develop a fruitful collaboration with the VPE throughout the term and see how we can align and promote our internal efforts with external opportunities

Capacitate advocacy enthusiasts through the creation of a workshop focused on the marketing of advocacy

Align the coverage of high-level meetings with other relevant campaigns

Create joint campaigns with other organizations

Create a database with the VPE and see how we can promote our statements and efforts through the media. The database will be divided by regions, areas of expertise etc. Moreover, clear procedures will be with the VPE when it comes to contacting media outlets

I would also like to explore having podcasts on Spotify/Apple Music/Twitch/YouTube

Channel related to our Global Priorities and to our Policy Documents along with relevant stakeholders

Creating an Advocacy on Social Media Toolkit

Exploring a new approach with the VPE regarding building new relationships with potential externals by creating videos regarding our mission, vision and values

Tracking the engagements of our social media posts and submitting these reports into the final report of the meeting and share it with the stakeholders whenever relevant

Assist the LWHO and VPE in the selection of the PRC Coordinator and supervising and supporting their work continuously

As VPPRC, it is my task to monitor IFMSA’s abidance by the privacy policy and the deletion of data over an established period of time Thus, I assure you that:

I will make sure that at the end of my term, if elected, all the personal data will be deleted

Before deleting the data, I will coordinate with the VPA and make sure that all the necessary certificates have been issued. Assist NMOs in developing their privacy policies and raise awareness about their importance I would like to discuss the grey areas of data collection, especially when it comes to SRTs

10. IFMSA PUBLICATIONS

IIn terms of IFMSA Publications, I would like to emphasize the following things: the creation of an IFMSA Newsletter - this would start within the Elect period. The aim of this would be to be transparent with the NMOs about our updates in terms of work. Then after the Elect Period is finished, we will explore ways to expand the newsletter and share it as well with our relevant external partners organize the IFMSA Canva Account and create templates for certain publications.

Medical Students International (MSI) presents the voice of medical students from all over the world Being one of our core publications, I plan as VPPRC to: promote the MSI in all 5 regions and assure that the submissions accepted will take into account gender and region representation create a SWOT analysis at the end of the term that would be shared with the VPPRC 24/25 and reflect on the necessary changes that need to be created showcase our magazine to our stakeholders with the help of the VPE ensure the alignment with IFMSA’s Corporate Identity, while going for a modern format