Creative Colab
workspace Workspace for temporary workers and jobseekers in the United Arab Emirates User Experience Project By Mohamed Shahid Firoz
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TABLE OF CONTENT
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Executive Summary Introduction Opportunity Secondary Research Initial observation Research Personas Design Brief UX Map Causes Diagram Stakeholder Aims Objective Primary Research Survey Question Data Analysis Final solution Conclusion Reference
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EXECUTIVE SUMMARY 4
In response to the change in legislation in the UAE, according to the new visa rule for jobseekers and temporary workers, employees bring about visionary changes from the skills and experience they have acquired in diverse industries that promote growth for the following years to come. The job seekers and temporary workers need an accessible space to work and pitch in ideas to create corporate relationships within the country. Currently, people work at shared workspaces, cafÊs or private space that doesn’t create a collaborative culture among the newcomers for creating a sustainable and a different working environment in the country. The temporary workers and job seekers need consideration through standardizing the workspace that could create networking that functionally support them collaborate with people of similar interest at the best locations that are suitable for growth. My project explores the opportunity of changing the workspaces and hubs by creating a tool that helps in the booking of workspaces with various locations available for short term and long term. As the Expo 2020 is a global destination for millions to share ideas, showcase innovation, It presents ideas and potential plans to introduce the change in working hubs that has also touched upon some essential modules created for making use of the opportunity changing it into success. This project is not only research of problems or an opportunity within the change in legislation, but it also gives the solution to the current workspaces and hubs to regulate the security system and incorporate their physical spaces that are powered by the research solution.
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INTRODUCTION
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The Cabinet, chaired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai adopted many visa facilitation for visitors, residents, families, and people overstaying their visa to cater for a broader segment of the society. The new 6- month visa introduced for jobseekers who overstayed their visa but wish to work in the country. According to the current visa regulations in UAE, there were strict laws that need a sponsor for an individual to stamp a visa or needed a reason to stay in the country as a resident. For students, the cabinet included a review of the current residency scheme to allow a two-year extension of the residency period for the dependents of their parents after finishing their university studies. It is illegal to aid workers who are working on visit visa in any corporation without a work permit, but now it helps the employers to try out new talents and professional before posting them for jobs. Freelancers are helping companies to create innovative projects on a short-term basis with the use of contracts, but there are lengthy procedures that lines creating a media license or whatever project they are undertaking. Cafes and workspaces have become either very casual or very formal. Hence, working productively with designed spaces dedicated to accommodating temporary workers or job seekers help in broader opportunity for the users of this specific workspace.
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OPPORTUNITY
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It’s estimated that we spend 35 percent of our lives in the office, so for those not lucky enough to have the bells and whistles – and slides, original slides – of companies like Google or Facebook, it might be worth freshening up your surroundings. With its host of entrepreneurs, start-ups, freelancers and digital nomads, Dubai has plenty of alternative places to set up shop. Deliveroo started life in Dubai here, won over by the easy access to the impressive selection of eateries in the region. More of such brilliant ideas is to come in the upcoming years when fresh talents are flying into UAE for opportunities and living. Since the implementation of the new visa regulations, there is expected growth in the number of professionals with different designation and degrees joining diverse workforces within UAE. Referring back to the workspace requirement for the jobseekers and temporary workers and the perception of the idea by people to access the locations mostly near or co-operating with Expo 2020 to provide workspaces and become a strategic partner. Dubai is upscaling in the shared workspace and hubs with good coffee and ambiance; It is also important there is a standard security system in accessing the workspaces affiliated by the government. Hence the solution will be helping implement security systems that are simple in all the workspaces in partnership to use all the physical workspaces around UAE that is available to book.
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SECONDARY RESEARCH 10
“In response to the change in legislation in the UAE, According to the new visa for jobseekers and temporary workers. These type of employees need an accessible space for the them to work at. It is also an opportunity since EXPO 2020 is upcoming and there are a lot of employees from different companies from different countries joining the expo”.
- KHALEEJ TIMES, DUBAI
“Very little is currently known about the globalization of the temporary staffing industry, a strategically significant sector given its role in promulgating wider labor market flexibility. This article starts to rectify this research lacuna in four ways: by conceptualizing the international expansion of temporary staffing and com- paring it to other business service sectors, by identifying and mapping the top twenty transnational staffing agencies, by offering a typology of the leading transnational agencies based on their functional and geographic characteristics,and bycharting a research agenda for future work on this sector”. KeyWords: business-services, globalization,temporary staffing industry.
- GABRIELLE MONAGHAN
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INITIAL OBSERVATION RESEARCH 12
The study aims to analyse the productivity of coworking spaces with a view to providing useful data for any individuals, businesses or organisations that are considering using these spaces. Generally, coworking spaces are workplaces shared by workers who are not members of the same organisation The term coworking space makes reference to the “joint use of spaces by individuals working in related spheres who seek to take their chances in the labour market as freelancers�. In this respect, coworking usually requires the presence of supportive collaboration among individuals The UAE government regulations for visa-jobseekers and temporary workers for such opportunity to Dubai as new talented professionals are coming into the market for unique and contemporary output. Hence if they are provided a workspace in the convenience of this crowd, the business opportunity could be used well for creating a brand.
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PERSONAS 14
These people are linked together to create a keen understanding that outlines the background behind my opportunity which allows the company to develop a solution that can be provisioned to all types of people I was aiming to represent.
CEO, Workspace
Jobseeker in UAE
Marketing Major Student
Name: Richard Anderson Description: CEO, Workspace Quote: “Life is boring, commitments are killing me� Who is it? Age: 52 Location: Middle East Nationality: Europe Description: car enthusiast, foreigner, What Goals? Maximum utility of employees and resources. Staying free to socialize, Make money, Buy new cars. What Attitude? Multi-tasking, Low Risk taker, Chilling Which Behavior? Morning person, Comfy space seeker, phone person, coffee lover, coworker, Loud and talkative
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Name: Julia Michaels Description: Marketing Major Student Quote: “Sell me this pen� Who is it? Age: 25 Location: Middle East Nationality: American Description: Independent woman What Goals? No.1 Marketing Agent. Impress Clients with unique marketing skills. Become an advertising manager. Create innovation in the marketing industry What Attitude? Fast Learner, Friendly Which Behavior? Messy at work, Playing with different materials
Name: Yousuf Redha Description: Jobseeker Quote: “Be Awesome� Who is it? Age: 22 Designation: Graphic Design Hobby: Music Composing What Goals? Getting a job with own efforts. Work freely with something that he could be creative at. Casual and userfriendly workspace. Hanging out with friends while working What Attitude? Confused, Creative, Funny, Confused Which Behavior? All nighter, Listens to music, Smokes, Does not work under pressure
DESIGN BRIEF A design brief establishes clear expectations between a business and the designer.
Business name: EXPO 2020 Client contact: Salim Al Olama Contact number: 055-1230123 The due date for completion: The project will be completed in 4 months upon the approval of the client.
Review date/s: The client will be able to see the progress of the work virtually which will be made available to them through high-class rendering files in 4 stages. The basic stage The pre-departure stage The departure stage The arrival stage
Budget: The budget for this project depends on the requirements of the client. The prices are very reasonable and will be ranging from AED 500000 to AED 2500000.
Product/service/brand name: Workspace for temporary workers and jobseekers in the United Arab Emirates.
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Key objectives: To design a workspace that allows the transit businessmen and business flyers to work freely at a reasonable price. Marketing objectives and target audience: The project will be aligned with EXPO 2020 as well as major airports in the UAE. The project will be marketed by the airport and the clients since it will be helping them to expand the services they provide.
Regulatory issues: The body that will be regulating it is mainly the Ministry of Economic department and The Ministry of Transport. Scope: The project will provide workspace, charging spots, lounge, cafĂŠ, furniture and maintenance of the space.
Not in scope: The project will not provide essentials like laptops, desktops, business help and the maintenance of the workspace will only be managed by the company for 3 years.
Purpose and function: The main aim of the project is to provide the facility that is provided in the conference room of the hotels and give the ease to the potential users to work freely and hold meetings and work freely in a business-centric environment.
Format: The designs of the project like the floor plan will be provided which will be rendered in 3D by the company to know for the clients what the final product will look like. Once, the project has arrived at the departure stage; minimal changes could only have made since most of the products for the requirements of the project will be manufactured.
Design Project plan: The project will be under Shahid Usman, he will do the chief advisor of the project, any further changes and to know more about the project.
Attachments: The idea is a new idea in the market, and it does not hold any background credentials or portfolio, though the company has worked previously with advertising and furniture companies, so the company has expert knowledge about these industries.
Measures of success: The success of the project will be measured by the number of visitors as well as feedback from the visitors. Moreover, statistics like website visits and clicks will also help to know if the idea is a successful idea.
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UX MAP Creative
Digital
Excited
Innovative/Coworking Booking Facilities
Apps Stressed
Procastination
In between happy & sad
STUDENT
Common Interest Work space
Cafe
Media Promotion
UX/ Designed Workspace
Journey mapping is a tool used often at the analysis phase of the design process to understand how a user would experience your product, from discovering the product to possibly coming back to it after their first time use. A UX designer stages the context in how the user will use their product, how they will feel and what their thoughts will be throughout the experience. It visualizes customer engagement and helps a company determine what they are doing well and areas of improvement in order to improve a holistic user experience. Along with this, journey mapping allows us to gain empathy by understanding a user’s behavior BEYOND the tasks they are presented with.
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Feeling/ Thinking
Personas
Touch Points
Stakeholder
To begin, a journey map has two essential components when visualizing a user experience: Touchpoints- Also called actions. What is customer doing and/or what is needed to get to the next step In my UX Map, I have created a map that shows my personas in a condition that I think most categories of people in UAE goes through. I have included their feelings primarily in their solutions to the map to show the anticipated results and future phases that to be implemented.
Jobseekers
Confused
Websites
Excited
Government Rules Security
TEMPORARY WORKERS
Booking Facilities
Optimistic
Location Workspace owners
Business Opportunities
Workaholic Business
Convenient
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* Mobile Application * Websites * Unorganized placement * Lack of resources * Unorganized infrastructure
* Location * Workspace envirmnment * Temporary factors
Direct symptoms
CORE PROBLEMS
* * * *
Direct Causes
No place to work from with* Bad user interface out license for temporary * Government rules workers * Booking type * Monetary/ Non monetary * Accessibility
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Contributing factors
Underlying symptoms
Communal Working space Cafe/ Friendly environment Booking Awareness App/ Website
Underlying causes * Awareness * Security regulation
Contributing factors
CAUSES DIAGRAM 23
STAKEHOLDER MAP 24
External Insurance Business Registation
Rent/ Property
Internal Media
Booking Facilities Government registration/ affiliation
Coworking Spaces
Affordable/ Free access to workspace
cerification
Jobseekers & temporary workers
Company Management
Visa for employees Ambience
Good workspace Accessibility
User Friendly Design Spaces
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AIM To create a working space for the temporary workers and jobseekers in response to change in legislation with security system powered by the solution intended
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Analyze the current workspace facilities provided by the shared workspaces, cafes, etc.
OBJECTIVES
Create a booking facilty that inks the workspace for newcomers Understand the governmental security affiliation to implement in current shared workspaes Support the freelancers, students, startups to use the locations like a freezone since there might be opportunity due to expo 2020
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PRIMARY RESEARCHARCH Questionnaire for Sofie Yung Mitschke- Program Manager at Impact Hub Dubai What does Impact hub do currently?
Impact Hub Dubai is about the power of innovation through collaboration. They set out to create spaces that combine the best of a trusted community, innovation lab, business incubator and the comforts of home. At Impact Hub, people from every profession, background and culture are being united by one thing: the imagination and drive to pursue enterprising ideas for the world. These are the people who see and do things differently and have entrepreneurial passion to create sustainable impact. What is the mission and ambition for IMD ?
To become a global network of connected communities that enable collaborative ventures for a better world. To provide workspace for collaboration for every profession, to host small scale events in the spaces available as working spaces. How is the security system to access the shared workspace?
No security systems implemented in the workspace, will be beneficial in the coming future when the implementation of jobseekers and temporary workers visa is approved due to the increase in population flowing into Dubai for work considering Expo 2020.
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How is impact hub able to adhere to the mission and vision?
Get meaningful connections by attending or hosting local events, programs or becoming a full community member at your local Impact Hub. In over 100 locations worldwide we want you to become inspired, connected and enabled to build a sustainable future for everyone. Do you consider the idea successful in the UAE
Yes, as turning your ideas into impactful solutions. Regardless, if you are just starting out as an entrepreneur or ready to scale into new markets, our global network of entrepreneurs supports you along all stages of your venture life-cycle. What is your target by expo 2020 and what are the changes that will be implemented?
Dubai is a potential market ever since the beginning of our venture. Hence, We expect more professionals are flowing in into UAE for EXPO 2020. Some changes will surely be implemented in our workspaces. The government has changed visa regulations for jobseekers, and temporary workers. What are the arrangements done by impact hub?
We were not aware of the new rule that was implemented. But it sounds good as there are talented people joining team UAE to work in various industries for different periods.
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SURVEY 1. What is your first reaction to this workspace services? 2. How Innovative is the service of coworking space ? 3. Are you aware about the new visa regulations in UAE? 4. When you think about coworking spaces do you think of it as something you need? 5. Are you aware of the booking facilities for workspace? 6. If there are shared working spaces available in multiple locations would you consider reducing the renting or leasing properties while starting new business?
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70%
The survey was conducted from October 2018 to November 2018. All questionnaires received were completed and analysed. A questionnaire was developed with 15 items structured into three sections. In the first part, participants were asked to provide their demographic information. The second section in the survey included the two independent constructs. The third section included the dependent variable. The respondents indicated their agreement or disagreement with the above items using a seven-point Liker-type scale, ranging from “strongly disagree” (1) to “strongly agree” (7).
SURVEY RESULTS
90%- 1. VERY POSITIVE REACTION 60%- 2. INNOVATIVE 50%- 3.YES 30%- 4. COLLABORATIVE 15%- 5. NO 70% -6.YES
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DATA ANALYSIS
This study tested hypotheses regarding the relationship between social interactions, the coworking environment, and productivity in coworking spaces. A research model was defined to attain two objectives: (1) to analyze whether coworking social interactions have an impact on productivity; and (2) to determine whether the coworking environment improves productivity. My primary research was a stepping stone towards my goal which was the solution to my opportunity. It helped me explore with new ideas and collaborate with the current market trends and market leaders. It also helped me to compile and decide on some specific touchpoints that I felt would support the idea, goal, and objective. My primary research was done in three different ways: interview, surveys, and shadowing. The interview was with impact hub Dubai that gave me an actual understanding of how workspace and hubs work with the clients and potential growth. The second was spreading out a survey that was potential in collecting data about the awareness of people about the government’s change in legislation about temporary visa and shared workspaces. The third was shadowing a temporary worker who is currently working in UAE as a freelancer as a media designer who strived to make a network in Dubai and find people of similar interest.
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FINAL SOLUTION 35
How and where could 6 month visa, temporary workers and jobseekers work in the UAE? ACCORDING TO THE NEW LABOUR LAW IN THE UAE A new 6-month visa will be introduced for job seekers who overstayed their visa but wish to work in the country. The temporary visa enhances the UAE’s position as a land of opportunities and a destination for talents and professionals.
Problem Security system and procedures for the existing shared workspace and hubs at all locations
Opportunity New six month visa jobseeker and temporary workers in UAE
Creative Colab 36
All hassles of booking your workspace is over.... Book Now using the Creative Colab App available on Android and Apple devices
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SOLUTION Creative colab is a complete solution for people who come to UAE for temporary working or jobseekers interface focused on building entrepreneurial associations for impact at scale — home to the innovators, the dreamers and the entrepreneurs who are creating tangible solutions to the world’s most pressing issues.
What do we offer? Community & Workspace
Startup Support
Programs and Events
Get meaningful connections by serving or hosting local events, programs or becoming a full community member at your local creativecolab. In collaboration
Turn your ideas into impactful solutions. Regardless, if you are starting as an entrepreneur or ready to scale into new markets, our global network of entrepreneurs supports you along with all stages of your venture life-cycle.
Partner with us to gain access and insight into social innovation by co-creating locally rooted, globally connected programs and events. We partner with a range of organizations to pair bottom-up innovation with organizational expertise to shape tangible solutions to on the ground issues affecting our communities
with over 100 locations in Dubai, wewant you to become inspired, connected and empowered to build a sustainable future for everyone.
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GOLDEN RATIO PANTONE
ca282d Endangered
PANTONE
808080 Cool Gray 11U
PANTONE 000000 Charcoal Black
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25%
COLOR BALANCE COLOR BALANCES ARE DOMINANT THE PRIMARY COLOR AND NEUTRAL
RGB: 205:36:40 CMYK:13:100:98:3 HEX: cd2428
RGB: 128:128:128 CMYK:52:43:43:8 HEX: 808080
75%
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MOBILE APP The solution is implemented through an App that helps with booking a workspace that provides locations in different parts of UAE and worldwide. The process is slightly different from current shared workspace and hubs as there will be a security scan that is a process before registering the workspace. A security system is well required to progress in the coming year due to the temporary and variety of people who are coming into UAE.
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Create ID I’m ready Scan now
UX Design- App Workflow The App will consist of a landing page with the logo of the company
Enjoy our Worldclass facilities and services
Signing up or login options to secure and document the user’s legal documents
Use our well designed interior spaces to your convienience
Choose the location you prefer to book with an assigned time to book the slot
Interact with the creative colab team for some innovative projects for finding people with similar interest or field
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OUTDOOR MARKETING
CONCLUSION The visual concepts and ideas for the business model are just formed, now the tricky part is the beginning of the actual work where we try to develop a physical and a practical project working with people disregarding the design and dealing with finance, management, and governmental procedures to fulfilling a dream. Regarding my opportunity, I have tried to create a concrete idea for the growth and success of a business that deals with a government and workspaces. It is crucial that the implementation of the visa and procedures are carried on such so that I could work furthermore on to it. This Project is not only a book of the process and different design steps that signify the importance of the design process, but it is a tool that helps me find an opportunity through a problem. Moving on to step two...................
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REFERENCES Report, W. (n.d.). New visa rules in UAE: All you need to know. Retrieved from https://www.khaleejtimes.com/nation/dubai/New-Visa-/rules-in-UAE:-All-/ you-/need-to-/know Monaghan, G. (2009). Temporary jobs offer a stepping stone. Sunday Times, 19, 19-19. Davies, A., & Tollervey, K. (2013). The style of coworking : Contemporary shared workspaces. Munich: Prestel Verlag.
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