ph_ Giuseppe Pirozzi
TOMOON
E ditor
in
C hief
STEFANO B OR TOLOT TI C reative D irector CORRA DO L ANDI F ashion D irector GABR IELL A HER NANDEZ E ditor R OSANNA CAL ABRESE G raphic L ayout B&L 1993 SRL
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C.E.O: Stefano Bortolotti - Copyright © 2018 Milano Edizioni s.r.l. è iscritta nel Registro degli Operatori al Tribunale di Forli al n.1/16. Tutti i diritti riservati. Spedizione in abbonamento postale D.L 353/03 Art. 1 Distribuzione per l’Italia e l’Estero: SO.DI.P “Angelo Patuzzi” S.p.a. Via Bettola 18, 20092 Cinisello Balsamo (MI). Stampa: Centro Stampa Digital Print s.r.l. - Via A. Novella 15, 47922 Rimini Printed in Italy
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NEWSROOM
beblumarine.it
vita alla cover story di questa edizione Fall N° 39 di Book for buyers. Le strade dell’Avana
#ENG
U
n’ambientazione unica in bellezza e storia dà
An exclusively-beautiful and history-rich location provides for the Cover Story of this Fall edition of Book for Buyers, issue N.39. The streets of Havana are the setting for the
sono il palcoscenico delle immagini realizzate
shots taken in collaboration with Cuban photographer, Yasmany
in collaborazione con il fotografo cubano Yasmany Valdes
Valdes and top model Jhadya Duarte, who have helped in
e la modella Jhadya Duarte, che hanno saputo risaltare lo
highlighting the European style across the Cuban capital city.
stile europeo nella capitale cubana.
In this issue of our magazine, we have re-organised the editorial
In questa edizione abbiamo voluto riorganizzare i
content by separating the Collections in the Womenswear,
contenuti editoriali, separando le collezioni nei capitoli
Menswear and Worldwide chapters, with the goal of presenting
Womenswear, Menswear e Worldwilde con l’obiettivo
the new fashion trends to our readers, also responding to their commercial needs.
di presentare ai nostri lettori le nuove tendenze seguendo le loro esigenze commerciali. La nostra Designer Interview è dedicata ad Alessandro De Benedetti, direttore creativo dello storico Brand Romeo Gigli che è stato recentemente rilanciato nel mercato internazionale con l’obiettivo di recuperare importanti nomi della storia del Made in Italy. Ekaterina Moiseeva è la protagonista della Buyers Interview, dove ci racconta il mondo del negozio leader moscovita Bosco di Ciliegi, le dinamiche di acquisti e di trend hunting. Book for buyers è sempre attento alle tematiche sociali, che modificano il
#39
THE B2B FASHION MAGAZINE WITH ONLINE PLATFORM THAT CONNECTS ITALIAN FASHION BRANDS WITH 20.000 BUYERS AROUND THE WORLD IN ORDER TO CREATE BUSINESS OPPORTUNITIES.
Our Designer Interview is dedicated to Alessandro De Benedetti, the Creative Director of the long-established Italian brand Romeo Gigli, which has recently been relaunched into the international market under a new strategy aimed at recovering important names of made-inItaly fashion history. Ekaterina Moiseeva is the protagonist of the Buyers Interview, in which she tells about the leading Moscow’s store, Bosco di Ciliegi, as well as the dynamics of the purchasing process and trend hunting. Book for Buyers magazine has always been attentive to the social themes and changes which transform the way the consumers interact with the fashion
modo in cui i consumatori interagiscono con il mercato. In questi anni si sta affermando il consumo
market. In the last years, eco-friendly consumes are expanding
a basso impatto ambientale e cresce, tra i consumatori,
and, among the end consumers, there is a growing interest for
l’interesse per i processi produttivi.
the environmentally-respectful manufacturing processes.
Il nostro brand focus, dedicato al marchio Bonsai vuole
Our Brand Focus section - dedicated to Bonsai brand - aims
esaminare come i brand diano sempre più risalto
at examining how the fashion brands are giving more and
all’importanza dell’eco-sostenibilità, non solo attraverso
more importance to eco-compatibility and environmental
una
trasmettendo
protection, not only through a more eco-friendly production, but
attraverso le campagne pubblicitarie messaggi di tutela
also by means of environmental protection messages in their
dell’ambiente.
advertising campaigns.
Da non perdere la rubrica con una selezione dei trend SS
The Review with our selection of the latest SS 2020 Menswear
2020 del menswear.
trends should also not be missed out!
produzione
più
cosciente,
ma
S T EFA N O BOR TOLOT T I PRESIDENTE MIL ANO EDIZIONI
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EDITOR’S NOTE
ANTONIOCROCE.COM
JAHYNA DUARTE
YASMANY VALDES
Born in Havana, where she actually lives. Since her childhood, she has dreamt to become a model and an actress. Despite she has never left her country, her modelling career has been very successful. In fact, she collaborates with fashion companies around the world and participates in all the most important fashion events in Cuba. She dreams to work with European model agencies as well as world-renowned fashion designers.
IRINA REYDES
MICHEL REGO A young exponent of Cuban photography, Yasmany graduated from San Alejandro National Academy of Fine Arts in Havana. He has worked in various national publications such as Vistar Magazine and Garbos. In addition, he has collaborated with the advertising agency Archer Troy. His lens and expertise have also been sought by the brands Jaguar Club, GIGI and CapicĂşa Fashion.
Lives between Russia and Italy. Worked as a journalist for the fashion section of Russian newspaper Kommersant and for the Russian edition of American magazine The Daily Front Row. Since 2007, she collaborates with many Italian fashion producers as an agent and publishing consultant. She loves culture and beauty, assuming that designers are the painters of our everyday life and have major influence on society.
With over 21 years of experience in the make-up and hair style sectors, Michel Rego operates between Mexico and Cuba (his home country) and is considered a reference point in his field, thanks to his numerous collaborations with companies and events. Right now he is preparing an important project that will combine fashion with plastic arts.
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CONTRIBUTORS
EDITOR’S NOTE
27 B uyer
61
141
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H ighlights I nterview : E k aterina M oiseeva
16 24 27
WOMENSWEAR C over S tor y : H asta la elegancia siempre ! S uggestion : P aquito L abel I nterview : R omeo G igli B rand F ocus : A niye B y S uggestions : L a R eveche A pnoea I’ m I sola M arras A ma P ure S imon X S cott A thison A ccessories : P aoli
37 40 59 61 67 72 74 76 79 81 83 85
MENSWEAR L abel I nterview : T agliatore B rand F ocus : B onsai T rends : P arcoats M aison F R evested B orsalino S alvatore S antoro A ccessories : P ress A t W ork S elected for B uyers : L oft 1
91 93 101 107 108 109 110 111 113 118
WORLDWIDE S uggestions : M r B oho M almok A irinum L e F low B rand F ocus : R iot D ivision M icam 50 th A nniversar y
123 126 129 130 133 135 141
SHOWROOMS M assimo B onini R iccardo G rassi S tudio Z eta
149 150 154 158
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