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o n i l 2 0 2 0 co m i nc i a i nd i s cu s s a mente TWith 2020, a new era for the fashion industry, u n a nu ova era p er l a fa s h io n i nd u str y marked by strong changes, unquestionably s eg n ata d a fo r ti ca m b i a menti . I begins. Consumers are becoming more and more co n s u m ato ri d iventa no s em p re p iù aware of the social and environmental problems co s c i enti ri g u a rd o l e p ro b l em ati c he s o c i a l i e that afflict the world and they want to take care of a m b i enta l i c he affl i g g o no i l mo nd o e vog l io no situation, contributing to real change. Now more than p rend ere i n m a no l a s itu azio ne co ntri bu end o a d ever, fashion brands are renewing their supply chain u n ca m b i a mento rea l e. O ra p iù c he m a i i m a rc h i and concentrating communication in an ethical and d i mod a ri n nova no l a p ro p ri a fi l i era e co ncentra no sustainable way, trying to meet the demands of this new l a co mu n i cazio ne i n c h i ave eti ca e s o sten i b i l e, consumer profile. Book for buyers renews its editorial cerca nd o d i s od d i sfa re l e es i g enti ri c h i este d i proposal to become part of this Fashion Revolution. q u esto nu ovo p rofi l o d i co n s u m ato ri . B o o k fo r In this issue, our readers will find a selection of brands buyers ri n nova l a s u a p ro p o sta ed ito ri a l e p er that have created entirely sustainable collections rend ers i p a r tec i p e d i q u esta Fa s h io n R evo l utio n . and ethical projects, which send social messages of Al l ’ i nterno d i q u esto nu mero i no stri l etto ri acceptance, re-integration and sexual equality. Being p otra n no trova re u n a s el ezio ne d i b ra nd s c he an eco-friendly brand can often make us think about h a n no c reato p rog etti e co l l ezio n i i ntera mente organic and degradable materials; but what do we do s o sten i b i l i ed eti c he, c he l a nc i a no mes s a g g i with all the plastic and non-biodegradable materials s o c i a l i d i a ccettazio ne, ri nteg razio ne e p a rità with which we have flooded the planet? Some brands s es s u a l e. Es s ere un b ra nd work hard on this front, studying eco fri end ly pu ò s p es s o fa rc i innovative technologies to create p en s a re a m ateri a l i o rg a n i c i e garments from the residues and d eg ra d a b i l i ; m a co s a ne fa cc i a mo the waste that the fashion industry d i tutta l a p l a sti ca e i m ateri a l i itself produces. We have also no n b iod eg ra d a b i l i co n i q u a l i interviewed what we prefer to call a b b i a mo i no nd ato i l p i a neta? warriors of the future, international Al cu n i m a rc h i s ’ i m p eg n a no buyers who have created physical THE B2B FASHION p ro p rio su q u esto fro nte, and online stores with proposals that MAGAZINE THAT stu d i a nd o tec no l og i e i n novative respect the issues that are most CONNECTS p er d a re vita a ca p i p roven i enti important to consumers today. Our d a i res i d u i c he l a stes s a i nd u stri a Designer Interview, starring Luigi FASHION BRANDS d el l a mod a p rod u ce. Ab b i a mo Morelli, designer of the historic brand WITH BUYERS i no ltre, i nter vi stato q u el l i c he Gattinoni who delighted us with the FROM ALL OVER p referi a mo d efi n i re g u erri eri d el story of his debut as in the maison. THE WORLD. futu ro, buyers i ntern azio n a l i c he Just close your eyes and move into h a n no c reato neg ozi fi s i c i e o n l i ne the wonderful era of the Roman Dolce co n p ro p o ste c he ri s p etta no l e tem ati c he c he Vita by Federico Fellini. Madame Fernanda, founder og g i sta n no p iù a cu o re a i co n s u m ato ri . La no stra of the Gattinoni brand, contributed to the creation of D es i g ner I nter vi ew ved e co me p rota g o n i sta Lu i g i the costumes for this masterpiece of Italian cinema. M o rel l i , sti l i sta d el l o sto ri co b ra nd Gatti no n i c he To learn more about the above, all you have to do is c i h a d el izi ato co n i l ra cco nto d el s u o es o rd io indulge in reading this new edition of BOOK for buyers. co me nel l a m a i s o n . B a sta c h i u d ere g l i o cc h i e Our Designer Interview, starring Luigi Morelli, designer of tra s p o r ta rs i nel l a meravi g l io s a ep o ca d el l a D o l ce the historic brand Gattinoni who delighted us with the Vita ro m a n a d i Fed eri co Fel l i n i . M a d a me Fern a nd a , story of his debut as in the maison. Just close your eyes fo nd atri ce d el b ra nd d i Gatti no n i , h a co ntri bu ito and move into the wonderful era of the Roman Dolce a l l a rea l izzazio ne d ei co stu m i d i s cen a d i q u esto Vita by Federico Fellini. Madame Fernanda, founder ca p o l avo ro d el c i nem a ita l i a no . Per a p p rofo nd i re of the Gattinoni brand, contributed to the creation of tutto q u a nto a p p en a a nti c i p ato, no n vi resta a ltro the costumes for this masterpiece of Italian cinema. c he a b b a nd o n a r vi a l l a l ettu ra d i q u esta nu ova To learn more about the above, all you have to do is ed izio ne d i BO O K fo r buyers . indulge in reading this new edition of BOOK for buyers.
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S T EFA N O BOR TOLOT T I D I R E T TO R E D I B O O K FO R BUYER S
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EDITOR’S NOTE
MADE IN ITALY
MOMONI.IT
ANDREA TRUCCHIA
Andrea’s passion for photography started at the age of 10. After completion of his artistic studies, he began working and travelling, expressing his personal flair through painting, photography and video making. He then specialised in fashion and furniture industry. Award winner of national and international contests, Andrea has exhibited at the prestigious Agora Gallery of New York.
MARIO OLIVIERI
FEMKE BLOEM
SERENA DI PAOLO
WONDERWALL MANAGEMENT
Born in San Benedetto del Tronto, she moved to Rimini to earn a degree in Fashion Cultures and Techniques . Later she discovered a passion for makeup. Specialised in photographic , video, aesthetic and artistic makeup, her expertise is characterised by a ‘ fusion’ style that puts together cosmetics and creativity through the bodypainting technique.
Videomaker and photographer born in Puglia, grown up in Veneto and matured in Romagna, where he got a degree in Tourism Economy. After university, he attended a course in Screenwriting and Direction at the Bologna Film Academy and start to collaborate with prestigious production companies, including Rai, Mtv, La7, Sky, as videomaker, director and screenwriter. In the last years he has also specialized in photography, presenting his job at the CinePalace in Riccione.
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She comes from Netherlands, Friesland. Now she lives in Milan. She finished high school a half years ago and since then she is modeling full time. Moreover, she likes to make art and write but music is the most important things for her.
MAKSIM RUDENKO
He was born in Kyiv in 1999, from the young age, his parents decided to send him in dancing studio. After graduation he decided to stop professional dancing; still dancing it’s a part of his life, he’s continue studying as Ballet Director and combines this with modeling. WONDERWALL MANAGEMENT
CONTRIBUTORS
EDITOR’S NOTE
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highlights
FASHION TRAILS WEIYOU HUNG BEHNO, QUEEN’S WOOD, CLOSED ANDREA CREWS buyer interview : PATRICK R öö SH designer interview : BARBARA TIROT TI buyer interview : MATS RIDDER STR ö M designer interview : FULVIO BOT TO hi - tec h brand : AHIRAN editor ’ s pick : ALLISON STYLE buyer interview : MAURICE LOCKE cover story : AMARCORD GRAND HOTEL eco - highlights :
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WOMENSWEAR designer interview : LUIGI FILIPPO MORELLI editor ’ s pick : BUON COMPLEANNO FEDERICO brand focus : A. LISAMOOD, EWA BEDNARSKA, MONY GRANA, WALTER DE SILVA, NUEMRO 00, NANNI, PHISIQUE DU ROLE showroom tips : BL ANCHET TE GOOSE, editorial photo shoot : SO CHROMATIC SPRING MENSWEAR OFFICINE FEDERALI, OFFWEAR, BRAINSHIRT, SERDAR, LIMITATO editor ’ s pick : CALL AGHAN
brand focus :
EVENTS mipel the show bag : KILESA, MAESTUOSO, L ARA BELLINI, WOOBAG, VODIVI STUDIO ZETA pitti immagine uomo : ALESSANDRO ENRIQUEZ, P448, CIVIDINI
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CONTENTS
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40 43 46 55 59 62 65 68 79 81 86 89
105 106 117 123 131 139 141
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