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NUMERO 14 | DIC-MAR 2018
DIRETTORE RESPONSABILE REDAZIONE
LUCA VALLE
Arch. MARCELLO TAIOLI
DIRETTORE ARTISTICO DIRETTORE MARKETING
CORRADO LANDI
STEFANO BORTOLOTTI
R&D ARCHITETTI E PROGETTI UFFICIO COMMERCIALE UFFICIO AMMINISTRATIVO GRAFICA
SERENA MALDINI
GIORGIA CESARINI ALESSANDRO BORTOLOTTI
RICCARDO LANDI
Hanno collaborato a questa edizione: CESARE ROMANÒ ELISABETTA ROMANÒ FRANCESCA TAGLIABUE Immagini: ANDREW BEASLEY, NICK SMITH, MARTIN GARDNER, JULIET MURPHY, PIETRO SAVORELLI, GERRY O'LEARY, KEITH COLLIE, BEPPE RASO, ANNA POSITANO, NIGEL YOUNG, HUFTON + CROW, Home Italia s.r.l. Sede: 20149 Milano - Via Correggio n.12 - Italia info@homeitaliamagazine.com - www.homeitaliamagazine.com
SERVIZIO ABBONAMENTI Il servizio clienti è a vostra disposizione al n. +39.0541.943529 oppure inviando un fax al n. +39.0541.1742066 o scrivendo a info@homeitaliamagazine.com
Direttore Generale: Luca Valle. Copyright @ 2017. Home Italia s.r.l. è iscritta nel Registro degli Operatori al Tribunale di Forli al n.1/16. Tutti i diritti riservati. Spedizione in abbonamento postale – D.L 353/03 Art. 1 Distribuzione per l’Italia e l’Estero: SO.DI.P “Angelo Patuzzi” S.p.a. Via Bettola 18, 20092 Cinisello Balsamo (MI) Concessionaria esclusiva per la pubblicità: Milano Edizioni srl, Via Correggio 12, 20149 Milano - Tel +39.0541.943529 - www.milanoedizioni.com Account Pubblicità: Giulia Gasperoni - gasperoni@milanoedizioni.com
Progetto grafico: B&L1993 S.r.l. - www.bel1993.com Stampa: Centro Stampa Digital Print s.r.l.- Via A. Novella 15, 47922 Rimini Printed in Italy
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EDI TOR I A L
Luca Valle, Managing Director of HOME Italia
A YEAR OF ACHIEVEMENTS
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year of great satisfaction comes to an end with this last edition of Home Italia Magazine. We are an exclusive club for interior design lovers, and it is the heart of our projects that makes us different from any other magazine, this heart has increasingly strengthened and is full of opportunities that are ready to be developed in many ways. In 2017, Home Italia Magazine enhanced its international dimension, due to its partnerships with trade fairs and exhibitions worldwide, where it has always been present. In particular, I am delighted to remember the Leaf Awards in London, which enabled us to establish exclusive relationships with important practices in the UK and, consequently, to release this special edition dedicated to them. A new and brave idea that we committed to with enthusiasm, has now been thought to be repeated with different special focuses. For us, relationships with architects have always been essential. This is our real strength, that makes of Home Italia Magazine a step ahead of the rest. This will be evident even more in 2018. Starting from January, meetings and workshops have been arranged at architect’s companies, with the aim to compare design, manufacturing and development strategies. Another big novelty is our new column, thanks to actress Lorena Cacciatore, which will open up a window into cinema, theatre and television, by analysing them from an interior design point of view. Our events, representing one of our features, cannot be forgotten. After the successful Black&White party, the experience will be held again in combination with each magazine’s release. Meetings within the Club, dedicated to design and fashion, are necessary; another feature that makes Home Italia Magazine to stand out. I would like to thank the companies, architects, and collaborators that have supported us during this important year of growth and wish them and each reader a happy new year with Home Italia Magazine.
on questo numero chiude un anno di grani soddisfazioni per Home Italia Magazine. Il club esclusivo di amanti dell’arredamento, che è il cuore del nostro progetto e lo rende diverso da ogni altro magazine, si è andato sempre più consolidando ed è pronto per essere sviluppato in modi nuovi e ricchi di opportunità. Nel 2017 Home Italia Magazine ha accentuato la sua dimensione internazionale, grazie alla partnership con fiere e saloni in cui è stato sempre presente. Mi piace ricordare in particolare quella con i Leaf Awards di Londra, che ha ci permesso di instaurare rapporti esclusivi con importanti studi nel Regno Unito e di realizzare questo numero speciale a loro dedicato. Un’idea nuova e coraggiosa che abbiamo sposato con entusiasmo e che pensiamo di ripetere con altri focus dedicati. Per noi il rapporto con gli architetti è da sempre essenziale. E’ questa la vera forza, la marcia in più di Home Italia Magazine e per questo avrà un’enfasi ancora maggiore nel 2018. Da gennaio abbiamo infatti programmato incontri e workshop che si terranno negli studi degli architetti e che metteranno a confronto progettazione, produzione, strategie di sviluppo. Un’altra grande novità è la nascita di una nuova rubrica che, grazie alla collaborazione con l’attrice Lorena Cacciatore, ci aprirà le porte del mondo del cinema, del teatro e della televisione analizzati dal punto di vista dell’arredo. Non posso dimenticare gli eventi, che sono un altro dei nostri must. Dopo il successo party Balck&White abbiamo deciso di replicare l’esperienza in concomitanza con l’uscita di ogni numero. Sono indispensabili momenti di incontro con il Club, sempre all’insegna del crossover tra design e fashion; un'altra delle caratteristiche che fanno di Home Italia Magazine un qualcosa di diverso. Vorrei infine ringraziare tutti coloro (aziende, architetti, collaboratori) che ci hanno sostenuto in questo importante anno di crescita e augurare a loro e tutti i lettori uno splendido anno nuovo sempre con Home Italia Magazine!
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THE EXCLUSIVE CLUB FOR THE ITALIAN FURNITURE LOVERS
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HOME Italia aims at selecting and putting in contact the Italian finest manufacturers with the professional world of architects, interior decorators, designers, builders and international buyers. The intent is to create an elitist community, a “club” dedicated to all those who recognise the value and quality of “Made in Italy” furnishing.
HOME Italia ha come obiettivo quello di selezionare e mettere in connessione i produttori italiani di qualità con il mondo professionale di architetti, arredatori, designer, costruttori e buyer internazionali. L’intento è quello di costituire una comunità d’élite, un “club” dedicato a tutti coloro che sanno riconoscere il valore e la qualità dei prodotti d’arredo rigorosamente “Made in Italy”.
Since its birth in 2013, HOME Italia magazine has a targeted distribution to prestigious exhibitions and esclusive selling points. Today it is present in the boutique Colette on rue Saint Honoré in Paris, in the mall Bikini Berlin, in luxury hotels across Milan and the Adriatic Coast, at main airports and city centers of Rome, Madrid, Brussels, London, Moscow, Dubai, Mumbai, Singapore, Hong Kong, Shanghai, New York, Los Angeles, Miami.
Sin dalla sua nascita nel 2013, la rivista HOME Italia vanta una distribuzione mirata a fiere prestigiose e punti di vendita esclusivi. Oggi è presente a Parigi nella boutique Colette in rue Saint Honoré, a Berlino nel centro commerciale Bikini Berlin, negli hotel di lusso di Milano e della Riviera Adriatica, negli aeroporti e centri città di Roma, Madrid, Bruxelles, Londra, Mosca, Dubai, Mumbai, Singapore, Hong Kong, Shangai, New York, Los Angeles, Miami.
taly is a Country with a strong appeal coming from the suggestions of its history and by the charm of its geography. Passion, beauty, art, culture and lifestyle have always inspired Italian entrepreneurs to offer products capable of preserving their evocative power but, at the same time, of creating value. When people buy on item, they also purchase an emotion .
Italia è un Paese il cui appeal è frutto delle suggestioni della sua storia e del fascino della sua geografia. Passione, bellezza, arte, cultura e stile di vita hanno da sempre ispirato l’imprenditoria italiana ad offrire prodotti che mantengano tutta la loro carica evocativa, ma al tempo stesso creino valore. Chi compra non acquista solo un oggetto: acquista un’emozione.
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Tavolo Compasso, collezione Lama, design Elio Garis; Sedie Sonny, in collaborazione con Midj; Lampada Doors, design Studio Tecnico Interno; Tavolo Rosa, sistema Ampelio, design Studio Tecnico Interno; Sedie Crosby, design Studio Tecnico Interno; Libreria Modulo, design Elio Garis; Tavolino Compasso Basso, collezione Lama, design Elio Garis.
1956 ORGOGLIOSAMENTE FATTI IN ITALIA
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THERE WHERE THE GAZE GETS LOST AR DESIGN STUDIO
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A HOME FOR ALL
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MATTEO BIANCHI
COOKING SHOW CLAUDIO SILVESTRIN
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LEANING BUT LUXURIOUS
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DESIGN & FASHION
CAMPOMAGGI CORSO COMO interview by Francesca Tagliabue photos by Anna Positano
CAMPOMAGGI IS AN ITALIAN FASHION INDUSTRY BRAND WHICH PRODUCES GARMENT DYED BAGS. PIER NICOLA CURRÀ OF PIERCURRÀ ARCHITETTURA TELLS US HIS PROJECT FOR THE CAMPOMAGGI STORE IN CORSO COMO, A SPACE FULL OF INSPIRATIONS AND REFERENCES WITH THREE WINDOWS EXPOSED TO ONE OF THE MOST FASHIONABLE STREETS IN MILAN...
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ow did you start working for Campomaggi? In 2015, I found out that Campomaggi was thinking of expanding its headquarters in Cesena. I imagined they would need an architect, so I introduced myself and showed my portfolio. Immediately, a great relationship arose with Marco Campomaggi, the business owner and bags’ designer, who invited me to participate in a private contest for the realization of the interior of a store located in Via della Spiga, in Milan. A new and original concept was requested. By working promptly with my team, we were able to propose an idea linked to the company’s storytelling and the territory in which they work. The idea was so successful that PierCurrà Architettura has become the architectural company that will be designing all the stores and the showrooms of the Campomaggi group worldwide (it includes the brands of Campomaggi, Caterina Lucchi, Gabs, Ed.) together with the set-up of the exhibition stands.
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What were the client’s requests and how did the concept for the store arise? The main theme of all Campomaggi stores is time. The special leather manufacturing makes of each bag an exclusive piece, with unique nuances and details. Over the course of months and years, as the bags are used, they become increasingly special. The signs of time do not ruin this kind of product, on the contrary, they make it more precious and personal. It is guaranteed that, in an architectural design, it is not easy to convey the meaning of time leaving a sign on things. For the store in Via della Spiga, the aim was to rebuild a Renaissance place, in which the bags are exhibited on wooden benches along with books, immersed in silence and where time competes with eternity. Instead, with regard to the store in Corso Como, we worked on the word “imprint”, a Latin term which means “sculpting, leaving a mark” and, starting from this reflection, a space where the stone is protagonist has been thought.
DESIGN & FASHION The stone sculpture is a gesture with which a man tries to unify nature and artifice, giving life to something potentially eternal. A very interesting idea but, how did it develop? We imagined a sculptor’s lab with raw marble blocks and shelving where tools and sketches were placed, which is used in the store to exhibit bags and backpacks. In the middle of the room unusual stands have been arranged, stone blocks from Vicenza. It is a very fragile material, shaped with special milling machines to obtain “little delicate wings”, which are destined to brake and crumble due to involuntary bumps or wear. So, time will be showing its effects also in the exhibition complex!
Natural materials and tailor-made furnishings. There is a maniacal care for details… Absolutely, everything has been designed, apart from a green Chester sofa where clients can get comfortable. In addition, to embellish the space, a third material has been used to cover the wall against which the wooden shelving lays, brass. The slab has been carved and decorated by the artist Pietro Spoto (who is from Milan but lives in Amsterdam) with vegetal ornaments. On one side, the design is connected to nature, represented in the store by some plants with green leaves. On the other side, the semi-gloss surface widens the space infinitely reflecting the furniture. Inside the store, almost hidden, there is a small café area where clients are served a drink. In this way, they feel immediately at ease.
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What are you working on at the moment? Currently, we are setting up a set of corners for Gabs and working on the next exhibition stands for Campomaggi’s group. Probably, we will realize eight stores for Gabs in China. There might be new Campomaggi openings abroad and we would be glad to be in charge of the interior design.