Babson College Marketing by Babson College

COLLEGE MARKETING SMALL AGENCY. BIG RESULTS. 3 OVERVIEW

66 GRADUATE

10 BABSON BRAND

84 EXECUTIVE AND ENTERPRISE EDUCATION

16 INSTITUTIONAL

92 CENTERS AND INSTITUTES

46 UNDERGRADUATE

98 ALUMNI AND FRIENDS AND DEVELOPMENT

AMERICAN MARKETING ASSOCIATION 2013 HIGHER EDUCATION

MARKETER OF THE YEAR

NAMED FIRST

IN “TEN COLLEGES THAT ARE GREAT BRANDS” Forbes, 2012

Overview / College Marketing

COLLEGE MARKETING The Babson College Marketing team drives awareness and builds and maintains the reputation of the institution. At the same time, the team collaboratively leads efforts that help move target constituencies, including prospective students, employers, partners, and donors, from awareness to engagement, adoption, and advocacy. Overseen by the Chief Marketing Officer, this highly integrated team is comprised of communications, account management, integrated marketing, and Babson Magazine. The College Marketing team deploys paid, owned, and earned media to coordinate a constituency journey that maximizes its effectiveness and leverages efficiencies while ensuring

STRATEGIC GOAL AND OBJECTIVES Our goal is to increase brand awareness, engagement, adoption, and advocacy for Babson, the educator for Entrepreneurship of All Kinds®.

BY DOING THIS WE: »» Expand Babson’s application base and, in turn, increase and enhance our student and alumni base »» Generate more corporate relationships that increase clients, funding, and recruiting talent »» Create greater attention with academic institutions, foundations, grants organizations, and the policy community, growing partnerships and funding »» Strengthen community pride and engagement— including current and prospective students, parents, families, alumni, governance, trustees, staff, and faculty—increasing brand advocacy

the consistency of the Babson brand.

www.babson.edu/marketing

College Marketing / Overview

AGENCY CAPABILITIES

ART DIRECTION

ANALYTICS

BRAND IDENTITY

COPYWRITING AND EDITING

INTERACTIVE WEB DESIGN AND EMAIL DESIGN

CONTENT CREATION AND MANAGEMENT

CAMPAIGN STRATEGY AND EXECUTION

GRAPHIC DESIGN

MEDIA AND PUBLIC RELATIONS

BRAND STRATEGY AND MANAGEMENT

SEARCH ENGINE OPTIMIZATION

MULTIMEDIA STRATEGY AND CREATION

PRODUCTION SERVICES

SOCIAL MEDIA AND COMMUNITY MANAGEMENT

SUSTAINABLE PRINTING DIRECTION

WEBSITE DEVELOPMENT AND DESIGN

EDITORIAL GUIDELINES

EMAIL MARKETING

CRISIS COMMUNICATIONS

MOBILE STRATEGY

WEBSITE SUPPORT AND TRAINING

www.babson.edu/marketing

Overview / College Marketing

AGENCY CAPABILITIES

2,600 / APPROXIMATE NUMBER OF PROJECTS COLLEGE MARKETING DELIVERS ANNUALLY

www.babson.edu/marketing

College Marketing / Overview

BABSON CONSTITUENCY MAP

www.babson.edu/marketing

Overview / College Marketing

BABSON CONSTITUENCY JOURNEY Initiatives undertaken by the College Marketing team influence our constituents’ entire Babson experience from building their awareness of our brand to advocating on the College’s behalf.

ENROLL HIRE SIGN CONTRACT GIVE

BECOME AWARE

CONSIDER

EVALUATE

BUY

INQUIRE

APPLY ENGAGE

BOND

ENJOY ATTEND PARTICIPATE PARTNER SHARE

ADVOCATE

College Marketing aligns brand communications with each phase of the journey to move constituents through their Babson experience.

Become Aware and Consider »»High production values »»Big impact »»Longer lead times »»High emotional appeal

Evaluate »»Moderate production values »»High information delivery »»Consistent format

»»Medium lead times

Buy »»Low production values »»Transactional »»Immediate »»Updates/Reminders

Enjoy »»Engagement oriented »»Pride building »»Updates/Reminders/Invitations »»Advocacy Tools

»»Higher frequency

www.babson.edu/marketing

College Marketing / Overview

INTEGRATED MEDIA College Marketing engages constituencies via the most effective media channels based on where they are in the constituency journey and ensuring all channels deploy work in convergence to maximize impact and drive desired results.

* what we control ** microsites include Define Entrepreneurship, Entrepreneurship of All Kinds速, Babson Blogs, and The Entrepreneurs: A True Babson Story

www.babson.edu/marketing

Overview / College Marketing

DASHBOARD ANALYTICS Using the consumer decision journey as a framework, College Marketing consistently measures its efforts across all channels against the key performance indicators. On a quarterly basis, the marketing team creates both online and offline dashboards for marketing activities along the journey and reports out both internally and to senior leadership.

CONVERSION FUNNEL

CHANNELS

BECOME AWARE

EVALUATE

CONSIDER

BUY

ENJOY

Print advertising

Websites

Microsites

Radio advertising

Microsites

Digital display

PPC

Social Media

Direct mail/emails/ newsletters

Out of home

Content sponsorships

Social Media

Publications

Event promotion

Event sponsorship

Pay-per-click (PPC)

Publications

Campus environment

Public Relations (PR)

Search engine optimization (SEO)

Prospective student portal

Prospective student portal Direct mail/emails/ newsletters

In-event programming

Social Media

Yield events

Ambassador toolkit

Site and portal traffic, page views, time on site, traffic patterns

Student portal traffic, page views, time on site, traffic patterns

Social engagement and shares

Event attendance

Number of deposits

Event attendance

Social referrals

Selectivity percentage

Career outcomes

Student body profile

Social followership/ subscribers

Yield/App Emails and Newsletter engagement data

Ambassadorship (speaking at events, social sharing)

Earned media

Number of applicants

Event registration

Direct mail response rates

Digital and multimedia content Social sharing

WOM

Direct mail/emails/ newsletters

Word of mouth (WOM)

Direct marketing (DM)

Event invites

Multimedia content

SEO

Social Media

Multimedia content

Partnerships with corporations and organizations

KEY PERFORMANCE INDICATORS

Impressions

Reach

CTR/VTR

Click through rates (CTR)/ View-through rates (VTR)

Organic traffic results

Campaign and EAK Sites traffic, page views, time on site, pages per visit Social impressions and reach Earned media

WWW Site traffic, page views, time on site, pages per visit

Number of inquires Admission email and newsletters opens & CTR

Babson Bridge traffic, page views, time on site, pages per visit

Event attendance Donor participation and giving levels

Direct mail response rates

Volunteerism Student, Alumni and Parent email and newsletter engagement data Magazine Website traffic, views, time on site, pages per visit

www.babson.edu/marketing

College Marketing / Babson Brand

THE BABSON BRAND College Marketing shares stories that engage our audiences and promote the Babson brand. By creating a strong brand identity, we expand Babsonâ&#x20AC;&#x2122;s recognition around the world as the only school of its kind. 10

www.babson.edu/marketing

Babson Brand / College Marketing

MISSION STATEMENT

Babson College educates entrepreneurial leaders who create great economic and social value—everywhere.

BRAND POSITION

Our goal is to be known as the educator, convener, and thought leader for Entrepreneurship of All Kinds®, as well as the inventor of Entrepreneurial Thought and Action®, the methodology for turning ideas into action and the most positive

force for generating sustainable economic and social value around the world.

www.babson.edu/marketing

College Marketing / Babson Brand

BRAND IDENTITY

LOGO SUITE

BABSONâ&#x20AC;&#x2122;S BRAND IDENTITY AND VISUAL SYSTEM IS CLEAR AND DISTINCTIVE.

The Babson signature brand logo is the keynote of our visual

Understanding and implementing the Babson brand creates a unified institutional presence across all offerings and experiences. Proper use and application of the Babson logo and supporting brand elements are integral to a consistent brand experience for all constituents.

www.babson.edu/marketing

identity and is the preferred logo for all communications materials. Together, the mark and logotype represent the Babson College brand in its most concise and memorable form. Using it consistently reinforces the worldâ&#x20AC;&#x2122;s recognition of who we are.

Babson Brand / College Marketing

TYPOGRAPHY

EDITORIAL TONE

PRIMARY / SPEAK CLEARLY

Everyone who writes content for external consumption on behalf of Babson represents the College—both its reputation and its reality. Correct spelling, grammar, and punctuation are essential, but so are tone, structure, and content.

Sans serif, all caps, used for headlines. The font is utilitarian and conveys confidence.

TRADE GOTHIC Trade Gothic Condensed No. 18

Trade Gothic Condensed No. 20

Trade Gothic Condensed No. 18 Oblique

Trade Gothic Condensed No. 20 Oblique

SECONDARY / STAY APPROACHABLE Serif, used as text. Humanist shapes (rather than geometric) make for easy legibility.

PMN Caecilia PMN Caecilia Bold PMN Caecilia Bold Italic PMN Caecilia Roman

Apply these guidelines to ensure all content upholds the promise of your message and that of a professional brand. Copy should be consistent, clear, and appropriate for your target audience; it should clarify the unique value of Babson. But most of all, it should demonstrate Babson’s relevance through useful, usable information, whether original or curated from other sources.

Elements of successful messaging Tone:

PMN Caecilia Italic PMN Caecilia Light PMN Caecilia Light Italic

COLOR PALETTE

CREATE VITALITY / A CRISP AND CONTEMPORARY PALETTE

»» Write in the first person plural using present tense and an active voice (Babson is “we”). Concise, bright, positive, interesting, engaging. »» Address the reader directly in the second person (“you”). »» Use common language to talk with readers rather than at them.

Content »» Connect with readers by getting them to think about issues that matter to them with interesting, engaging, and personal content; sell the benefits. »» Communicate clearly by using language that is concise, direct, informational, and simple. »» Create messages that are bold, confident, bright, and positive, and that show rather than tell. »» Craft copy that reflects Babson as a timely, relevant, innovative, visionary, in-touch, and market-driven institution that turns students and executive clients into industry leaders.

Structure »» Write short, clear sentences. »» Use subheads and bullets to make content scannable. »» Front-load your copy with the most important information. »» Have one clear next step for your reader to take. www.babson.edu/marketing

College Marketing / Babson Brand

www.babson.edu/marketing

Babson Brand / College Marketing

IMAGERY A photographâ&#x20AC;&#x2122;s ability to instantly tell a story makes it a powerful tool to convey the Babson visual identity. Choosing how to communicate that story visually is as important as the words you choose.

All photos should evoke:

Graphics

compassion / professionalism / energy / confidence

Graphic elements and infographics should be clean, crisp,

diversity /collaboration

and colorful. They should convey information clearly and

... and should have 1+ of the following characteristics: authenticity / timelessness / simplicity / universality / vibrancy

simply. Busy or unrefined clip art should be avoided. Babson makes use of specific graphic elements (including corner cut boxes, and conversation/quote boxes) as consistent visual elements within our brand.

ENTREPRENEURSHIP SOLVES MORE THAN JUST BUSINESS PROBLEMS.

38,000+

CONNECTIONS IN ALUMNI NETWORK

View more brand guidelines and templates at www.babson.edu/brandguidelines www.babson.edu/marketing

College Marketing / Institutional Marketing

INSTITUTIONAL The institutional marketing team leads the external mass communication efforts in building brand awareness and reputation through paid and earned media, and supports the consider, evaluate, and buy efforts to further move consumers throughout their journey. The team also systematically fuels social sharing by those invested in the brand. 16

www.babson.edu/marketing

Institutional Marketing / College Marketing

ENROLL HIRE SIGN CONTRACT GIVE

BECOME AWARE

CONSIDER

EVALUATE

BUY

INQUIRE

APPLY ENGAGE

BOND

ENJOY ADVOCATE primary focus secondary focus

ATTEND PARTICIPATE PARTNER SHARE

supports

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / CAMPAIGN OVERVIEW

WHAT

WHEN

WHERE

HOW

Designed to engage the

Launching in 2012, the

The campaign has paid

Campaign messaging

world in adopting a broader

campaign initially invited

media in markets in Boston

and creative elements

definition of entrepreneurship

the world to help redefine

and San Francisco, where

are woven throughout

—changing the way people

entrepreneurship by driving

the College has campuses

communications deployed

view and value entrepreneurs

interest to a crowdsourcing

and large alumni populations

along our constituency

of all kinds in the process—

hub, define.babson.edu. In

to extend and amplify

journey. Digital advertising

and to position Babson as

2013, campaign creative

the reach of our efforts

dominates our media plan

the educator, convener, and

shared back definitions

through advocacy.

for building awareness and

catalyst for Entrepreneurship

gathered from alumni in

advocacy, which also includes

of All Kinds , this integrated

a wide variety of industries

print, radio, direct mail, and

brand campaign drives

and roles. As the campaign

out-of-home. By featuring

awareness through

evolved in 2014, definitions

powerful and authentic

advertising impressions,

continued to be showcased

alumni definitions and stories,

third-party sharing, and

within a global context. In

the campaign is constructed

earned media coverage.

2015, the campaign migrated

to fuel pride and social

to feature Babson alumni

sharing. This sharing extends

entrepreneurs of all kinds

the reach of the campaign

working in unexpected

well beyond the markets in

contexts which in themselves

which we have paid media.

redefine entrepreneurship.

This campaign is conceptualized and executed in partnership with Connelly Partners, our agency of record.

100 MILLION IMPRESSIONS DELIVERED ANNUALLY FROM PAID MEDIA IN OUR TWO KEY MARKETS 18

www.babson.edu/marketing

Institutional Marketing / College Marketing

BRAND CAMPAIGN / CAMPAIGN OVERVIEW

THE REACH OF THE BRAND CAMPAIGN EXTENDS WELL BEYOND THE TWO GEO-TARGETED MARKETS.

50/ 181/ 100 MILLION Number of states represented by visitors of brand campaign digital hubs

Number of countries represented by visitors of brand campaign digital hubs

Activity on all our social media properties has increased significantly. This is highly important considering that Facebook, Twitter, and LinkedIn are some of the top nonsearch engine referrers of traffic to the main Babson site.

ACTION BRAND CAMPAIGN

FACEBOOK TWITTER LINKEDIN

www.babson.edu

Impressions delivered annually from paid media in two key markets FOR MORE INFORMATION GO TO WWW.BABSON.EDU/BRANDCAMPAIGNÂť

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / MEDIA CHANNELS

In addition to paid placements in various top-tier magazines and websites, Babson advertisements are found on pole banners, in airports, and around cities, among other channels, as shown above.

www.babson.edu/marketing

Institutional Marketing / College Marketing

BRAND CAMPAIGN / MEDIA CHANNELS

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / PRINT CREATIVE 2012

C_O THE WORLD NEEDS A NEW DEFINITION OF ENTREPRENEURSHIP. IT’S BEING WRITTEN AT BABSON.

THIS IS NOT AN AD FOR SHOES. IT’S FOR A BUSINESS SCHOOL. RUTHIE DAVIS, Babson College MBA, has made a name for herself by creating some of the most fashionable shoes to walk the world. And she is just one of many Babson graduates — in businesses of all types and sizes — redefining entrepreneurship. Babson has been ranked #1 for entrepreneurship by U.S. News & World Report for 18 years. And we are just getting started. The world needs a new definition of entrepreneurship. It’s being shared at DEFINE.BABSON.EDU .

Working with Connelly Partners, College Marketing launched the definition acquisition phase of the campaign in 2012 with print ads encouraging readers to reconsider the definition of entrepreneurship and share their definition on define.babson.edu. Print communications were featured in publications such as Entrepreneur, Forbes, Time, and Smithsonian, and served as the foundation for all campaign creative for both online and offline channels. CMYK match PMS 3425

C=100%, M=10%, Y=69%, K=44%

CMYK match PMS 7499

C=1%, M=2%, Y=20%, K=0%

Black

www.babson.edu/marketing

K=100%

10 . 2 8 . 11

ad: ES cw: NN st: LL

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11-B AB -0 6 58

t: 8.375 x 10.875” l: 7.375 x 9.875” b: 8.625 x 11.125”

B a b s o n Ma g a z i n e A l u m n i m a g a z i n e 4 /C

Institutional Marketing / College Marketing

BRAND CAMPAIGN / PRINT CREATIVE 2013

CONNECTING WITH A NEW DEFINITION OF ENTREPRENEURSHIP

SOME DEFINE ENTREPRENEURSHIP AS LIVES SAVED. IF BREAKFAST CAN BE REIMAGINED, SO CAN DEFINITIONS.

This is how Michael Tapiro, Babson College M’94, Founder and Director of

That’s how Michael Angelakis, Babson College ‘86, defines entrepreneurship. As

“THE COURAGE, COMMITMENT, AND TENACITY TO TURN AN INSPIRATIONAL IDEA INTO A REALITY AND GENUINELY MAKE A DIFFERENCE.” When Deborah DiSanzo, Babson College M’89, talks about

the Sports Management School in Paris, France, defines entrepreneurship.

Vice Chairman and CFO of Comcast Corporation, Michael knows that this DNA

entrepreneurship, her passion for saving lives and improving healthcare around

Babson College M’10, isn’t settling for any old definition. She’s redefining entrepreneurship

And he is just one of many Babson graduates — in organizations of all types

has enabled the company to grow into a global media and technology leader with

the globe is palpable. As CEO of Philips Healthcare, she knows innovations such as

at the same time her company, Cocomama, is redefining health food. Quinoa breakfast

“WHEN GUTS EXPRESS MORE THAN REASON EVER COULD.”

“THE DNA OF INNOVATION AND PERSEVERANCE ARE CRITICAL FOUNDATIONS FOR A SUCCESSFUL BUSINESS CULTURE.”

and sizes — doing so. The world needs a new definition of entrepreneurship.

businesses including XFINITY

It’s being shared at DEFINE.BABSON.EDU

“THE WILLINGNESS TO LOSE YOUR SANITY, FORGO SLEEP AND DO THE IRRATIONAL IN ORDER TO PUT YOUR IDEA INTO ACTION.” That’s not your standard, everyday definition of entrepreneurship. But Sara Gragnolati,

cable and NBCUniversal. The entrepreneurial

advanced imaging systems and mobile defibrillators aren’t just business; they’re

cereal? It’s certainly out-of-the-box thinking. But as Sara and her fellow Babson alumni will

spirit is not only essential to Comcast’s success; it’s a key element of its culture.

revolutionizing the way we see and react to disease. She’s changing how the world

tell you, sometimes that’s the only way to make something great.

How will you define entrepreneurship? Get started at

DEFINE.BABSON.EDU

accesses healthcare, and how we define entrepreneurship. How will you define entrepreneurship? Get started at

RECYCLING EVERYTHING BUT DEFINITIONS.

How will you define entrepreneurship? Get started at

DEFINE.BABSON.EDU

A DEFINITION OF

ENTREPRENEURSHIP

WITH CHARACTER.

ENTREPRENEURSHIP

ISN’T ALWAYS THIS PRETTY. “BELIEVING IN WHAT HAS YET TO BE TAKEN SERIOUSLY OR THOUGHT POSSIBLE.” If Eric Hudson, Babson College M’92, can redefine

“WAKING UP EVERY DAY, READY TO PURSUE A BETTER WAY OF DOING THINGS.”

an empty yogurt cup, it’s no surprise that he’s also redefining entrepreneurship.

entrepreneurship. So when his company, Gemvara, began offering custom-made

That’s how Matt Lauzon, Babson College ’07, defines

Sixteen years after his company first recycled yogurt cups into toothbrushes,

fine jewelry online, he was ready to take on the big boys and redefine an industry.

Preserve® has expanded their product line to razors, food storage containers and

Now Gemvara is the world’s fastest growing online jeweler, and Matt is paving the

other home goods. It took a killer idea and his own definition of entrepreneurship,

way for a new breed of entrepreneurs.

but Eric managed to turn recyclables into a thriving business. How will you define entrepreneurship? Get started at

DEFINE.BABSON.EDU

How will you define entrepreneurship? Get started at

“BEING A PIONEER BY FEARLESSLY FOLLOWING A DREAM — THE BIGGER THE BETTER — WITH THE PROWESS AND RESOLVE TO MAKE IT REAL.” Evan Blaustein, Babson College M’04, is serious about entrepreneurship,

John Colaneri Anthony Carrino

“THE WANT TO SUCCEED, THE WILLINGNESS TO FAIL, AND THE GUTS TO GET UP AND DO IT AGAIN AND AGAIN.” Sure, some

even if his products aren’t exactly serious. It all started with the idea to turn the

entrepreneurs do spend all their time in offices and boardrooms. But to

stodgy world of flash memory into an avenue for pop culture quirkiness. Now

Anthony Carrino, Babson College ’01, entrepreneurs are defined by how they

his company, Mimoco, makes dozens of funky USB characters, from the original Dr. Knowledgeus to the iconic Hello Kitty® and Darth Vader. Evan is one of thousands of Babson alumni turning his dream into a new definition of entrepreneurship.

DEFINE.BABSON.EDU

SOME DEFINITIONS NEED REMODELING.

How will you define entrepreneurship? Get started at

DEFINE.BABSON.EDU

work, not where they work. Anthony is a designer, builder, and host of HGTV’s Kitchen Cousins, where he transforms dilapidated kitchens into any home chef’s dream. And like thousands of Babson alumni, he’s designing his personal definition of entrepreneurship. How will you define entrepreneurship? Get started at

DEFINE.BABSON.EDU

Using definitions collected during the initial phase of the campaign, College Marketing launched the second phase of the campaign in 2013. Print ads featured a diverse group of Babson alumni, proving that an entrepreneurial mindset is critical across all industries and organizations. Ads received placements in publications such as Fortune, People, The Week, and Biz Ed.

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / PRINT CREATIVE 2014

In 2014, print ads featured definitions of entrepreneurship previously submitted to define.babson.edu from people around the world to emphasize how entrepreneurship is creating, growing, and changing organizations of all types and sizes and changing the world in the process. These print ads ran in publications such as Entrepreneur, Bloomberg Businessweek, and Forbes.

www.babson.edu/marketing

Institutional Marketing / College Marketing

BRAND CAMPAIGN / PRINT CREATIVE 2015 AND 2016 In 2015 through 2016, the campaign evolved to showcase Babson alumni entrepreneurs of all kinds working in organizations of all types and sizes, at all levels.

R U T H I E

D A V I S

K E N

Some turn dreams into reality. She turned hers into an empire.

THE ENTREPRENEURS A

YEARS IN A ROW

“ Creativity shines through”

BEST COLLEGE IN THE U.S. – MONEY MAGAZINE

“ Filled with courage”

BEST FOR ENTREPRENEURSHIP – U.S.NEWS & WORLD REPORT

Entrepreneurs look better in 6-inch heels. Just ask Ruthie Davis, MBA’93 who took her passion for fashion quite literally to another level with an MBA from Babson. Her shoes are now worn by some of the world’s most well-known celebrities and coveted by thousands more.

“Unstoppable”

BEST FOR ENTREPRENEURSHIP – U.S.NEWS & WORLD REPORT

You can’t change the world by standing on the sidelines. Just ask Jon Feinman, MBA’10 of InnerCity Weightlifting. He found something in common among city youth and did something uncommon to redefine their strength. ACTION.BABSON.EDU

BEST COLLEGE IN THE U.S. – MONEY MAGAZINE

“ A must-watch for big thinkers”

BEST FOR ENTREPRENEURSHIP – U.S.NEWS & WORLD REPORT

A A R O N

“Ball of energy”

“ Meet the future of advertising”

YEARS IN A ROW

BEST COLLEGE IN THE U.S. – MONEY MAGAZINE

BEST FOR ENTREPRENEURSHIP – U.S.NEWS & WORLD REPORT

THE ENTREPRENEURS

M I C H A E L

As the saying goes, if you can make it in Los Angeles, you can make it anywhere. And no one has made it and made it better than Aaron Walton, ’83. When he founded Walton Isaacson, he had one goal, to make it the planet’s most interesting agency. Job done.

“ The next great storyteller is here”

“ What happens when creativity is set free”

BUSINESS SCHOOL FOR ROI – PAYSCALE

YEARS IN A ROW

BEST COLLEGE IN THE U.S. – MONEY MAGAZINE

“ The humility is undeniable”

BEST FOR ENTREPRENEURSHIP – U.S.NEWS & WORLD REPORT

ACTION.BABSON.EDU

S A V I T H A

B A S T I A N

Entrepreneurship gives people the know-how to drive change in our world. Take Kelly GreelEy, MBA’12 who turned a challenge that affected her personally into an opportunity. Now she is dedicated to bringing doctors and patients together, so that everyone who needs help can get it in the best possible way.

YEARS IN A ROW

BEST FOR ENTREPRENEURSHIP – U.S.NEWS & WORLD REPORT

Michael Bastian, ’87 didn’t like the clothes that were available to men. So he decided to do something about it. He started his eponymous label with the express intent of putting the fashion back into men’s fashion. This is ready-to-wear entrepreneurship that is designed in America, tailored in Italy and destined for the world. ACTION.BABSON.EDU

S R I D H A R A N

Before you tame the sun, you’ll have to catch it.

THE ENTREPRENEURS A

“ Overcomes obstacles”

“ Exudes perseverance”

Success has never looked better dressed.

BEST FOR ENTREPRENEURSHIP – U.S.NEWS & WORLD REPORT

ACTION.BABSON.EDU

G R E E L E Y

She’s the connection between doctors and the patients who need them most.

ACTION.BABSON.EDU

YEARS IN A ROW

BEST COLLEGE IN THE U.S. – MONEY MAGAZINE

“ A unique perspective”

W A L T O N

K E L L Y

If all the world’s a stage, then you’ll find entrepreneurs like Pamela A. Pantos, MBA’06 front and center. With a successful career as a renowned opera singer as her real-world training, she enrolled at Babson to learn how to parlay her passion for performance into a career helping venues find their next great leaders.

THE ENTREPRENEURS A

P A N T O S

THE ENTREPRENEURS

Creativity lives at the intersection of art and action.

YEARS IN A ROW

BEST COLLEGE IN THE U.S. – MONEY MAGAZINE

YEARS IN A ROW

ACTION.BABSON.EDU

F E I N M A N

Ask Ken Romanzi, ’82 about the first time he laid eyes on a cranberry bog and he’ll tell you a story about the instant he had the vision for Ocean Spray’s marketing platform. Where others saw the world’s most beautiful harvest, he saw an opportunity to bring that harvest to the world. For him, success begins and ends with showcasing the versatility of a little red berry.

THE ENTREPRENEURS T

It’s not about how much weight you can lift. It’s about how much hope.

Behind every great performer is a great entrepreneur.

THE ENTREPRENEURS “ Watch an idea being harvested”

ACTION.BABSON.EDU

J O N

P A M E L A

R O M A N Z I Sometimes, Mother Nature is all the inspiration you need.

“ Behold the power of perseverance”

THE ENTREPRENEURS A

“ N ot every hero needs a superpower”

BEST MBA FOR ENTREPRENEURSHIP – FINANCIAL TIMES

YEARS IN A ROW

BEST FOR ENTREPRENEURSHIP – U.S. NEWS & WORLD REPORT

“ A hopeful beacon of light”

To empower women, give them the power of the sun. Savitha Sridharan MBA’14 realized this as she founded Orora Global. Now, she is lighting up lives in developing countries around the world. ACTION.BABSON.EDU

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / ONLINE PLACEMENT 2015 AND 2016

Digital display ads are featured on sites such as WSJ.com, Forbes, FinancialTimes, and Boston.com, among numerous others.

www.babson.edu/marketing

Institutional Marketing / College Marketing

BRAND CAMPAIGN / ONLINE PLACEMENT 2015 AND 2016

The Entrepreneurs videos also are placed as pre-roll advertisements within other YouTube videos.

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / OUT OF HOME CREATIVE 2015 AND 2016 Working with Connelly Partners, College Marketing created a series of ads for placement within airports in three of Babsonâ&#x20AC;&#x2122;s target markets: Boston, San Francisco, and San Jose. These ads feature Babson alumni entrepreneurs of all kinds.

Logan Airport, Boston

www.babson.edu/marketing

Institutional Marketing / College Marketing

BRAND CAMPAIGN / OUT OF HOME CREATIVE 2015 AND 2016 In partnership with Connelly Partners, College Marketing secured high-impact media locations in Boston and San Francisco. The creative for each unit conveyed that entrepreneurship turns a world of ideas into action.

Back Bay Train Station, Boston

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / OUT OF HOME CREATIVE 2015 AND 2016

Boston Convention & Exhibition Center Digital Unit, Boston

Captivate Elevator Screens, Boston and San Francisco

South Station Digital Units, Boston

www.babson.edu/marketing

Institutional Marketing / College Marketing

BRAND CAMPAIGN / CAMPUS SIGNAGE

College Marketing created banners, signs, and other materials to translate The Entrepreneurs brand campaign into the campus environment and dĂŠcor, further socializing the brand positioning, while promoting Babson pride and engagement.

www.babson.edu/marketing

College Marketing / Institutional Marketing

BRAND CAMPAIGN / SOCIAL SHARING

Ive Mendoza @IveSCORES

Entrepreneurs are everywhere. From @americascoresboston middle schoolers to babson alumni action.babson.edu #Entrepreneurs

www.babson.edu/marketing

Institutional Marketing / College Marketing

BRAND CAMPAIGN / SOCIAL SHARING

www.babson.edu/marketing

College Marketing / Institutional Marketing

CONTENT PRIORITIES

COLLEGE MARKETING’S CONTENT STRATEGY IS HARDWIRED TO OUR INSTITUTIONAL STRATEGY. The content we produce and promote advances the reputation of the College in four key areas.

REDEFINING ENTREPRENEURSHIP

AMPLIFYING SOCIAL INNOVATION

PREPARING ENTREPRENEURIAL LEADERS

LIVING ENTREPRENEURSHIP

COLLEGE MARKETING CREATES CONTENT FOR INSTITUTIONAL GOALS THROUGH STORYTELLING. Stories—from our students, alumni, faculty, and staff—provide a strong sense of what Babson is and what it stands for. Tomorrow Belongs to the Entrepreneur

www.babson.edu/marketing

Institutional Marketing / College Marketing

REAL PEOPLE / REAL STORIES

Our current students and alumni know Babson best. College Marketing created the Real People/Real Stories section of the website to showcase members of the Babson community and their Babson experiences. Undergraduate and graduate students, executive education clients, faculty, and staff share their stories and what Babson and entrepreneurship mean to them. Read their stories at www.babson.edu/realpeople. www.babson.edu/marketing

College Marketing / Institutional Marketing

ENTREPRENEURSHIP OF ALL KINDS® (EAK) At its core, eak.org is about good storytelling. It highlights the efforts of entrepreneurial leaders from organizations and industries around the world through interviews, videos, reviews of faculty books and research, and guest posts that align to institutional content strategy. These stories inspire our subscribers and readers on campus and beyond, rallying the community around Babson’s mission of educating the next generation of innovators.

LIVING ENTREPRENEURSHIP

Stories featuring everyone from wellknown celebrity entrepreneurs such as Tory Burch, to Babson alumni pitching on ABC’s Shark Tank–tomorrow’s star entrepreneurs.

www.babson.edu/marketing

AMPLIFYING SOCIAL INNOVATION

Articles that explore how entrepreneurs of all kinds are creating social value everywhere, from the neediest neighborhoods in Cartagena, Colombia, to igniting debate in classrooms on campus.

PREPARING ENTREPRENEURIAL LEADERS

Guest posts from academics and innovators showcasing provocative research from thought leaders at Babson and beyond.

Institutional Marketing / College Marketing

ENTREPRENEURSHIP OF ALL KINDS® (EAK) / BOSTON EVENT In November 2014, with the partnership of the Greater Boston Chamber of Commerce and Citizen’s Bank, Babson hosted a first-of-its-kind event that brought Entrepreneurship of All Kinds® off the screen and into life. We celebrated the power of innovation in Greater Boston, featuring stories from prominent local leaders including the CEO of Constant Contact, the president of Brigham and Women’s Hospital, and the founder of BRIDJ, and others. The event was a powerful tool to engage and convene a community of entrepreneurial thinkers and doers in a new way.

CELEBRATING

ENTREPRENEURSHIP OF ALL KINDS BOSTON 11.19.14 TM

WELCOME Jerry Sargent, Massachusetts President, Citizens Bank

EVENT HOSTS Craig Benson, former governor of New Hampshire, Babson College Trustee

Paul Guzzi, President Greater Boston Chamber of Commerce

FEATURED INNOVATION STORIES CONSTANT CONTACT, CEO Gail Goodman The small business InnoLoft is an accelerator program designed to support entrepreneurs who help small businesses be more successful. Resident startups get the run of the InnoLoft and Constant Contact’s network: internal marketing, advisors, investors, work space, and more. » www.smbinnoloft.com NURTURY, CEO and President Wayne Ysaguirre Nurtury (formerly Associated Early Care and Education) always has focused on Greater Boston’s working families and children. In 2014, it changed its name and opened the Learning Lab, founded on the belief that kids come with families, and families depend on communities. » www.nurturyboston.org

www.babson.edu/marketing

College Marketing / Institutional Marketing

PUBLIC RELATIONS

BABSON’S PUBLIC RELATIONS TEAM CONTINUOUSLY PROMOTES ITS PEOPLE AND PROGRAMS TO TOP-TIER MEDIA OUTLETS AROUND THE WORLD.

NEARLY 30,000 MEDIA MENTIONS WORLDWIDE More than 12 billion media impressions alone as a result of outreach surrounding Babson’s faculty-led research

Learn more about our PR efforts at www.babson.edu/publicrelations. To subscribe to Babson College Weekly PR News Report, send a blank email to join-prdailyreport@listserv.babson.edu.

www.babson.edu/marketing

Institutional Marketing / College Marketing

PUBLIC RELATIONS STUDENTS, ALUMNI, AND COMMUNITY

RANKINGS

THOUGHT LEADERSHIP

RESEARCH

ACCOLADES 2015 Silver CASE Circle Award Winner for PR and Community Relations Lemonade Day Boston

2015 Silver Stevie Award Winner for PR Campaign of the Year Diana Project

2015 PRWeek Global Award Runner-Up for Global Partnerships Global Entrepreneurship Monitor (GEM) www.babson.edu/marketing

College Marketing / Institutional Marketing

DIGITAL PLATFORMS College Marketing leads the content strategy and supports the content maintenance of the main external website, www.babson.edu. The website is the core digital component of the College’s online footprint, as the key goal for all other platforms and content channels is to drive qualified traffic back to the college website for informational awareness and transactional interactions.

BABSON MAGAZINE / magazine.babson.edu

ENTREPRENEURSHIP OF ALL KINDS® / eak.org

DEFINE / deﬁne.babson.edu

ACTION / action.babson.edu

BABSON WEBSITE / babson.edu NEWS ANNOUNCEMENTS/PRESS RELEASES

BABSON BLOGS / blogs.babson.edu

ALUMNI MOBILE APP / app store 40

www.babson.edu/marketing

BABSON MOBILE / app store

Institutional Marketing / College Marketing

DIGITAL PLATFORMS College Marketing manages the core social media accounts for the College, and works in partnership with social media account managers across campus to ensure a unified brand presence. The team also spearheads the 20-person Social Media Steering Committee and 70-person Social Media Council to efficiently share social media best practices, effectively collaborate on integrated cross-campus social media campaigns, and stay current on industry standards and platform enhancements. In partnership with the legal counsel, the Social Media Council established the Collegeâ&#x20AC;&#x2122;s first Social Media Policy and Best Practices Summary documents in January 2012.

PLATFORM

BRANDED ACCOUNTS

CONTENT MIX

INTENT

facebook.com/babsoncollege facebook.com/babsongraduate facebook.com/groups/babsonalumni facebook.com/babsonnews

Promotion via pages of programs, blogs, stories, photos, rankings, contests, events, questions; groups for affinity

Promotion and customer service oriented

@Babson @BabsonCollegeUG @BabsonGraduate @Babsonalumni @BabsonCollegePR

Story-centric content sharing, events, blogs, photos, news, rankings, videos

Promotion and customer service oriented

Career-related and professional development content opportunities via groups and brand pages

Customer engagement via industry-related questions

youtube.com/BabsonMedia youtube.com/babsongraduate

Thought leadership and event speakers

Engagement and brand exposure

flickr.com/babson_college

Events, photo-rich stories

Engagement and brand exposure

pinterest.com/babsoncollege

Photos, videos and graphics from Babson and other Web pages

Promotion, engagement and brand exposure

plus.google.com/+babsoncollege

Photos and videos of programs, events, community stories

Promotion, engagement and brand exposure

instagram.com/babsoncollege

Photos from campus, events, programs

Promotion, engagement and brand exposure

linkedin.com/company/babson-college linkedin.com/groups/babson-collegecommunity-39858 linkedin.com/edu/school?id=18451 linkedin.com/edu/school?id=18452

www.babson.edu/marketing

College Marketing / Institutional Marketing

DIGITAL PLATFORMS

www.babson.edu/marketing

Institutional Marketing / College Marketing

1. Babson Facebook Page, 2. Babson College LinkedIn Company Page, 3. Babson Twitter Account, 4. Babson College LinkedIn University Page, 5. Babson Instagram Account, 6. Graduate School LinkedIn University Page.

www.babson.edu/marketing

College Marketing / Institutional Marketing

BABSON MAGAZINE

THE MISSION OF BABSON MAGAZINE IS TO TELL THE BABSON STORY THROUGH THE ACTIONS AND ACCOMPLISHMENTS OF THE PEOPLE IN OUR COMMUNITY, WITH THE INTENT OF INCREASING AWARENESS OF AND PRIDE IN THE COLLEGE. Babson Magazine is published four times each year in print, online, and via an iPad app. The print publication has a circulation of 40,000 and is distributed to alumni, current and prospective students, staff, faculty, and friends. The digital versions of Babson Magazine include additional content such as photo slideshows and complementary videos. Read the current issue at magazine.babson.edu.

www.babson.edu/marketing

Institutional Marketing / College Marketing

BABSON MAGAZINE

Contents

Babson

Babson Magazine

THE ROAD TO RUSSIA PG 10 SPORTS ANNIVERSARIES PG 22 A 2,400-PLUS-MILE ROW PG 30

ALSO ON YOUR IPAD!

WINTER 2015 Volume 82, Number 1

Babson Magazine is available free from the App Store

MAGAZINE

FEATURES

12 Cool Kicks

DEPARTMENTS

Sneak a peek into the fun, fast-paced sneaker industry.

22 A Celebration of Sport

On the court, in the pool, and on the pitch, three Babson teams celebrate anniversaries this academic year. Today, as in the past, these teams work hard, forge friendships, and chase glory.

30 An Ocean Odyssey

Two ultra-athletes with a love for adventure row from California to Hawaii to test their endurance and raise awareness of the potential consequences of excessive sugar in the diet.

WINTER 2015

ILLUSTRATION: SAM ISLAND; RUGBY PHOTO: BILLIE WEISS

COVER Monica Ballin, MBA’12; photograph by Tom Kates

2 From the President 3 Babson+Beyond

Sweet treats for stress relief; a different kind of rocket pitch; ideas for a better world; a continuing plan for Needham center; thoughts from the new graduate dean; success on the volleyball court.

6 Coffee Break

Jennifer Bailey, assistant professor of technology and operations management, on the value of diversity and creative thinking.

10 Office Hours

Accounting professor Bill Coyle never expected to become an expert on Russia, nor did he suspect how the country would change his life.

BABSON MAGAZINE STAFF Editor Donna Coco dcoco@babson.edu Senior Editor John Crawford jcrawford@babson.edu Alumni News Editor Sharman Andersen alumnews@babson.edu Art Director Susana Soares Susana Soares Design Publisher Sarah Sykora chief marketing officer Contributors Scott Dietz, Erin O’Donnell, Julie Reich Multimedia team Chris Brown, James Regal, Jennifer Valencia

38 Alumni News

Undergrads (page 38), grads (page 42), weddings (page 44), and in memoriam (page 47).

48 Spotlight

Mark Wallace, MBA’14, explains the art and craft of making customized skis.

Babson Magazine (USPS 898-140) is published by Babson College, 231 Forest Street, Babson Park, MA 02457-0310, four times a year in the winter, spring, summer, and fall. Copyright 2015 by Babson College. Editorial office: Babson Park, MA 02457-0310 (phone 781-239-5256; email alumnews@babson.edu). Periodicals postage paid in Boston, MA, and additional mailing office. Postmaster: send form 3579 to Babson Magazine, 231 Forest Street, Babson Park, MA 02457-0310. Address corrections may be sent to advancement_services@babson.edu or 781-239-4044.

WINTER 2015

cool kicks

A Peek Inside the

Whether you play basketball. Or run. Or compete in soccer, or some other sport. Whether you’re an aficionado of hip-hop culture. Or a fashionista. Or maybe even a collector. Chances are you own a pair— or two, or three—of sneakers. Since their humble beginnings in the 1800s, sneakers, supposedly named for the stealthy quiet of their rubber soles, have captured the fancy of people around the world. In 2013, the global market for sneakers reached $55 billion, according to an analysis in Forbes, with about 40 percent of those sales in the U.S. Sneakers also have captured the imagination of many from the Babson community, who give us a peek into this fun, fastpaced industry.

Steven Keating, MBA’15, head of design for running/ training, Puma

By Erin O’Donnell • Photographs by Tom Kates

28 Babson 12 Babson Magazine Magazine

www.babson.edu/magazine

WINTER 2015

SNEAKER BIZ

The latest issue of Babson Magazine, along with several years’ worth of archived issues, is available online. www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE Babson College provides a one-of-a-kind undergraduate education and environment, where future idea makers and job creators study business through the lens of Entrepreneurial Thought and Action速. During their four years, students discover their strengths, pursue their passions, and create their path to success. 46

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

ENROLL HIRE SIGN CONTRACT GIVE

BECOME AWARE

CONSIDER

EVALUATE

BUY

APPLY ENGAGE

BOND

ENJOY ADVOCATE

primary focus

ATTEND PARTICIPATE PARTNER SHARE

secondary focus supports

www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS College Marketing creates a suite of materials—from viewbooks to emails—for undergraduate admission to send to prospective students.

DEFINE YOU

These pieces are focused at getting prospective students to apply to Babson and, if accepted, enroll.

BABSON COLLEGE

0 27

YOU COUNT HERE.

CLASSES TAUGHT BY TEACHING ASSISTANTS

CONCENTRATIONS TO DEFINE YOUR FOCUS

YOU’RE A NAME, NOT A NUMBER.

PROFESSORS ADVISE MANY STUDENT ORGANIZATIONS AND ARE AVAILABLE TO OFFER ADVICE AND SUPPORT OUTSIDE THE CLASSROOM.

» You’ll never sit in a lecture hall at Babson; your largest class of 40 students is team-taught and team-based. » All first-year students participate in the First-Year Seminar where you’ll learn the ins and outs of Babson from a peer mentor, faculty member, and staff adviser.

Faculty and staff even perform every semester with the Babson Dance Ensemble!

» Dedicated staff provide personal and academic support all four years. » Faculty often serve on boards of student and alumni businesses. » The SPARK peer-tutoring program provides free one-on-one tutoring in six required core courses.

WWW.BABSON.EDU/DEFINEYOU

GOING Stretching GLOBAL defined boundaries There’s a big world beyond Babson’s campus, and we will take you there.

» AT THE ANNUAL CAMPUSWIDE MULTICULTURAL FAIR, SHARE PART OF YOUR CULTURE THROUGH AN EXHIBIT OR PERFORMANCE.

To be a savvy and responsible leader, you

» CONNECT WITH FELLOW BEAVERS WHEREVER YOU ARE AFTER GRADUATION THROUGH ONE OF THE 29 GLOBAL ALUMNI CLUBS IN ARGENTINA, WASHINGTON, D.C., FLORIDA, INDIA, SAN DIEGO, AND THAILAND, TO NAME A FEW.

SPEND A WHIRLWIND SEMESTER ON BABSON BRIC, studying with Babson faculty in Russia, India, and China.

INTERN IN LONDON AND STUDY AT THE LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE with Babson’s Honors Program.

need firsthand experience learning about cultures, organizations, and business practices around the world. Our international learning opportunities are designed to strengthen your knowledge, skills,

DEFINE YOU

and attitudes to create economic and social value everywhere.

BUILD A HOUSE with Habitat for Humanity in El Salvador. » VARSITY SWIM TEAMS COMPETE IN PUERTO RICO EACH YEAR.

Babson’s global offerings encompass study abroad

» LAST YEAR’S GLOBAL SCHOLARS CAME FROM ALL OVER THE WORLD, INCLUDING AFGHANISTAN, BRAZIL, BELARUS, RWANDA, AND SOUTH AFRICA.

STUDY ARABIC LANGUAGE AND CULTURE in Jordan. » 30+ INTERNATIONAL ALUMNI EVENTS WERE HELD IN 2014.

programs, electives abroad, and service trips on every continent except Antarctica. Examples include teaching entrepreneurship to local students in Tanzania or South Africa, taking a semester at partner schools such as Trinity College Dublin or Singapore Management University, or spending a summer studying at the London School of Economics and Political Science and doing an internship as part of Babson’s Honors Program. These overseas opportunities are an integral part of your academic program, and help you progress toward completing your

SPEND YOUR BREAK EXAMINING THE LATIN AMERICAN BUSINESS ENVIRONMENT in Argentina and Uruguay.

degree while helping you define your view of the world.

More at: www.babson.edu/global

VISIT COMPANIES AND NETWORK IN SILICON VALLEY WHEN YOU SPEND A SEMESTER AT BABSON’S CAMPUS IN SAN FRANCISCO.

IN 2015–2016, BABSON WILL OFFER 108 STUDY ABROAD OPPORTUNITIES IN 34 COUNTRIES.

Travel with faculty and staff to TEACH ENTREPRENEURSHIP IN TANZANIA. IMMERSE YOURSELF IN STUDENT LIFE at Stellenbosch University by joining the rugby team and studying economic issues.

BABSON STUDENTS REPRESENT

STUDY ASIAN BUSINESS NETWORKS at an innovative university in Singapore. » BABSON’S SOUTHEAST ASIAN STUDENT ASSOCIATION (AMAN) RAISES AWARENESS OF SOUTHEAST ASIAN CULTURE, HERITAGE, AND LANGUAGE. ITS EXCITING SHOW EACH SEMESTER IS A MUST SEE!

71 COUNTRIES.

“Babson has given me the confidence to address issues and take action in my personal and professional life.”

27%

OF STUDENTS ARE INTERNATIONAL.

Non-U.S. citizens or permanent residents

WWW.BABSON.EDU/DEFINEYOU

“My professional goal is to be a forensic accountant, eventually becoming a CFO of a private company, and Babson immediately gave me an opportunity to practice my accounting skills through Foundations of Management and Entrepreneurship (FME). I was the CFO of my FME business, ChargePal Powercard, a wireless, credit-card-sized phone charger for iPhones and Androids. “Participating in my FME business didn’t just confirm my choice of career path—it helped me become a better leader and team player, teaching me to delegate and trust others

WWW.BABSON.EDU/DEFINEYOU

to complete the job effectively. I enjoyed the FME experi-

ence so much that I became an FME mentor, and I was thrilled when one of my FME mentees decided to become an FME mentor as well. “At the end of the day, regardless of where I’m at in my career, my goal is to be satisfied with what I’m doing. If there is a point that I’m not, I want to be in a good position to pivot. Babson has given me the confidence to address issues and take action in my personal and professional life while preparing me to be a global business leader capable of making a difference in the world.”

Allana A. Nelson ’17

06/15_UGMKT-9652

DEFINE 32

More at: www.babson.edu/allana

The undergraduate viewbook is sent to high school students as they consider where they should apply to college. The book explains how Babson is unique and how prospective students will benefit from a Babson education, while the goal of the piece is to encourage readers to learn more, visit, and eventually apply. 48

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

Prospective students are sent to www.babson.edu/defineyou several times throughout the consider and evaluate stages of the constituency journey. The site includes stories from current undergraduates and recent alumni, as well as links to more information and the application. www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

DEFINE VALUE

{BABSON’S FORMULA FOR RETURN ON INVESTMENT} NET PRICE NET RESULT ROI +

BABSON’S COMMITMENT TO FINANCIAL AID MAKES IT POSSIBLE TO ATTEND BABSON.

SKILLS, KNOWLEDGE, AND BABSON’S COMMITMENT TO CAREER DEVELOPMENT OPEN UP A WORLD OF POSSIBILITIES.

RETURN ON INVESTMENT

AN EDUCATION OF EXCEPTIONAL VALUE, A REWARDING CAREER, AND A LIFELONG PROFESSIONAL NETWORK.

YOU DEFINE YOUR FUTURE. WE HELP MAKE IT HAPPEN. BABSON COLLEGE PROVIDES A MORE AFFORDABLE AND VALUABLE EDUCATION—ONE THAT WILL BENEFIT YOU NOW AND LONG AFTER YOU GRADUATE. At Babson College, we ask students to help

There are three things to consider in choosing

career development, Babson invites

us redefine entrepreneurship—both in what

a college and planning your career: You

students into its extraordinary living and

is learned and what is accomplished with

want the best college; you want an academic

learning community—and prepares them

that knowledge. Applying the skills gained

program that gives students what they

for the future.

at Babson will ensure that graduates enjoy

need to launch a rewarding career; and you

a career with impact. Our investment in

want experiences that will connect you with

financial aid makes it possible for students

exceptional employers.

of the many opportunities here, graduate

That’s how we define ROI. A net price that makes a great education possible, and a net result that is everything you ever dreamed.

to come to Babson, take full advantage We are committed to working with you

From helping students attend Babson, to teaching them what they need to know, to

with manageable debt, and make their

so that Babson is affordable and helps

mark on the world.

you achieve your goals. By providing

opening doors when they leave here—we’re

generous financial aid and extensive

with them all the way.

NO.1

BEST COLLEGES IN THE U.S. – Money Magazine, 2014

NO.1

{AND}

BUSINESS SCHOOL – Payscale, 2014

PAGE 2 » ESTIMATING YOUR COST » APPLICATION PROCESS AND DEADLINES » GRANTS AND SCHOLARSHIPS

AFFORDABILITY

EXPERIENCE

PAGE 10

» CAPITALIZING ON YOUR FUTURE

OUTCOMES

PAGE 14

» DEVELOPING YOUR CAREER STRATEGY

WWW.BABSON.EDU/DEFINEYOU

FINANCIAL AID HAS MADE ATTENDING BABSON A REALITY. NOT ONLY DO I HAVE THE RESOURCES I NEED TO ATTEND COLLEGE, BUT I’M GAINING THE RESOURCES I NEED TO ACHIEVE FINANCIAL SUCCESS BEYOND BABSON, TOO. I HAVE NEVER MET SO MANY GENUINE PEOPLE IN MY LIFE WHO LIVE TO SEE STUDENTS LEARN AND GROW TO CHANGE THE WORLD.

FINANCIAL AID MAKING ATTENDING BABSON POSSIBLE.

– Manny Whitfield ’16

WWW.BABSON.EDU/MANNY

$31,000 AVERAGE BABSON GRANT

98%

AMOUNT OF OVERALL FINANCIAL NEED THAT BABSON WAS ABLE TO MEET FOR THE CLASS OF 2018

50%

UNDERGRADUATES WHO RECEIVE FINANCIAL AID

{A FORMULA THAT WORKS} NET PRICE + NET RESULT= ROI

RETURN ON INVESTMENT

Babson College’s undergraduate program was ranked No. 1 for Entrepreneurship for the

AFFORDABILITY »

Take advantage of financial aid, grants, scholarships {Page 2}

EXPERIENCE »

Build skills and explore your potential {Page 10}

{

17th consecutive time by U.S.News & World Report. That demonstrates the enduring

OUTCOMES » Invest in a fulfilling career

Also Inside: Our formula for

{Page 14}

ROI}

quality of our program.

Our job is to help make the program affordable, and then work with students to leverage their education—that valuable Babson experience that makes graduates highly competitive job candidates—into a rewarding career. Our financial aid and career development offerings are an instrumental part of the Babson experience, ensuring students get the maximum return on their investment that people have come to expect from Babson College.

So, what can you do? It’s simple:

VISIT WWW.BABSON.EDU/UGRADAID TO APPLY FOR FINANCIAL AID AND WWW.BABSON.EDU/UGRADCAREER TO LEARN MORE ABOUT CAREER DEVELOPMENT AND FUTURE OPPORTUNITIES.

WE LOOK FORWARD TO WORKING WITH YOU THROUGHOUT YOUR BABSON EXPERIENCE!

NO.6

FOR RETURN ON INVESTMENT NATIONWIDE WITH FINANCIAL AID

– Payscale, 2014

WWW.BABSON.EDU/DEFINEYOU

Families of prospective students received the Define Value brochure. The brochure highlights the affordability of Babson, as well as all of the College’s career development opportunities, which combine to provide students and their families with a strong return on their investment in a Babson education. This is a key factor in converting constituents from the evaluate to buy phase. 50

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

www.babson.edu/defineyou

www.babson.edu/deﬁneyou

IT ALL STARTS HERE IT ALL STARTS HERE

UNDERGRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

www.babson.edu/deﬁneyou

Prospective students indicate interests when they request information from Babson. Based on those interests, a postcard is sent with basic information about how they can explore that interest at Babson and a corresponding Define You profile with a student who shared that interest.

www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

VISIT BABSON THIS FALL!

It All Starts Here. The best way to get to know Babson is to visit our campus and spend time with members of the Babson community. We invite you and your family to join us for a Preview Day this spring.

VISIT BABSON THIS SPRING! It All Starts Here. The best way to get to know Babson is to visit our campus and spend time with members of the Babson community. We invite you and your family to join us for a Preview Day this spring.

You’ll meet students and staff, and have the opportunity to ask them all of your questions.

EACH PREVIEW DAY INCLUDES:

» Admission Overview » FME Business Presentation » Student Panel » Campus Tour » Brunch in Trim Dining Hall Registration opens at 9:30 a.m. The program begins at 10 a.m. and concludes at 1:30 p.m.

WWW.BABSON.EDU/UGRADPREVIEW

Prospective high school sophomores and juniors are invited to visit campus several times throughout their interest journey with Babson as it is an essential driver of the choice to apply. Preview Days are held in the spring and fall to give visitors an extended visit to campus.

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS Prospective students receive a series of emails from Undergraduate Admission with news on rankings, event invitations, and application information. These emails are consistently branded and provide additional key information so students can easily access what they need.

www.babson.edu/marketing

CONGRATULATIONS ON YOUR

RSVP NOW AT WWW.BABSON.EDU/BABSON168

College Marketing / Undergraduate Marketing

FIND OUT WHAT IT’S REALLY LIKE TO ATTEND BABSON!

MAKE YOUR DECISION EASIER

UNDERGRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS MAKE YOUR DECISION EASIER

FIND OUT WHAT IT’S REALLY LIKE TO ATTEND BABSON!

CONGRATULATIONS ON YOUR ACCEPTANCE TO BABSON! Find out what college life is really like here.

RSVP NOW AT WWW.BABSON.EDU/BABSON168 #babson2019 groups/babsoncollege2019 #babson2019

UGMKT-9281 02/15

Admitted Students and Families! All admitted students receive an invitation to the admitted student day, an event aimed at moving these potential students from the evaluate to buy phase.

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS

Students also are sent a gift from Babson to congratulate them on their admission to the College. This year, it was Bombas socks, a company started by alumni Dave Heath ’05 and Andrew Heath M’12.

www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS CONGRATULATIONS ON YOUR ACCEPTANCE TO BABSON COLLEGE! »

BE OUR GUEST! BABSON168 Overnight THURSDAY, APRIL 9–FRIDAY, APRIL 10

YOU’RE INVITED!

You’ve been selected to spend the night on campus! Stay overnight with a student host on Thursday, April 9, before heading to BABSON168 on Friday, April 10, and see if Babson is the right fit for you. Get answers to all of your questions from the people who know Babson best: our students.

OVERNIGHT SCHEDULE THURSDAY » 5:15 p.m. / Registration and reception » 6 p.m. / Community dinner for you and your family Evening activity and overnight in a residence hall with a student host

FRIDAY » 8–8:45 a.m. Babson168 registration

RSVP BY THURSDAY, APRIL 2 See your enclosed letter for registration information.

01/2015_UGMKT-8996

CONGRATULATIONS ON YOUR EARLY ACCEPTANCE TO BABSON COLLEGE! »

BE OUR GUEST! BABSON WOMEN’S OVERNIGHT SUNDAY, FEBRUARY 22–MONDAY, FEBRUARY 23

YOU’RE INVITED!

Spend a night on campus and the next morning in an actual class to see if Babson is the right fit for you! Get answers to all of your questions from the people who know Babson best: our students.

OVERNIGHT SCHEDULE SUNDAY » Reception and dinner for you and your family » Evening activity with admitted and current students » Overnight in a residence hall with a student host

MONDAY » Breakfast » Sit in on a class

TO RSVP AND SEE A DETAILED SCHEDULE, VISIT WWW.BABSON.EDU/WOMENSOVERNIGHT RSVP BY MONDAY, FEBRUARY 16

Selected admitted students receive invitations to overnights, events held for groups of select students, typically aligned with scholarship recipients, so they can connect with the Babson community and make the decision to attend Babson. 56

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS

SUMMER STUDY FOR HIGH SCHOOL STUDENTS

Before you start applying to colleges,

SPEND YOUR SUMMER AT A FAST-PACED, TOP-RANKED BUSINESS SCHOOL

and practice Babson College’s unique method of Entrepreneurial Thought and Action®. Babson College is the top-ranked small, private business college located in beautiful Wellesley, Massachusetts. Babson is internationally recognized for its entrepreneurial leadership in a changing global environment. U.S.News & World Report has ranked Babson No. 1 in entrepreneurship for 18 straight times. Babson emphasizes creativity, imagination, hands-on learning, and risk taking as essential to learning the foundation of

SUMMER 2015 PROGRAMS

July 7–August 8, 2015, Residential Babson College’s Summer Study for High School Students

business. Babson students learn to adapt to ever-changing business environments, and to discover opportunities that will create economic and social value everywhere.

WWW.BABSON.EDU/SUMMERSTUDY

LIVING AT BABSON Live in a vibrant, busy community at Babson in the

» Meals / Trim Dining Hall is the award-winning dining

summer. From using state-of-the-art facilities such as the

facility for the Babson community. This all-you-can-eat,

Webster Athletic Center and the Reynolds Campus Center

buffet-style dining hall is open every day for breakfast,

to attending on-campus events sponsored by clubs and

lunch, and dinner for all summer students.

organizations—you’ll enjoy your time out of the classroom

» Staff / You will be accompanied by full-time staff

as much as in the classroom. You will live in on-campus

members and undergraduate mentors at a 10:1 student-

residence halls with top-notch Babson student leaders.

DAY IN THE LIFE OF A SUMMER STUDY STUDENT

to-staff ratio. Students will be inspired outside of the

During the weekends, exciting off-campus trips will be

classroom by staff members’ and mentors’ leadership

offered, from community service projects to cultural visits

and unique backgrounds and experiences.

to sporting games, and you also may explore the nation’s greatest college city—Boston.

» Facilities / Access to the Reynolds Campus Center,

» Accommodations / Residence halls are each furnished

Horn Library, Webster Athletic Center, outdoor facilities,

with Internet access, a bed, dresser, desk, and chair. Babson

and many other student-gathering places on campus is

student leaders serve as Summer Study mentors, reside

available to you while you are on campus.

in the halls with you, and provide social and educational programming throughout each week.

7–8:30 a.m. / Breakfast

PAST PROGRAM TRIPS AND ACTIVITIES INCLUDED:

8:30 a.m.–1 p.m. / Class Time, Field Experiences

» Field Experiences

at Local Corporations

Zipcar Genzyme Center

1–2 p.m. / Lunch 2–4 p.m. / Special Guest Lectures and Workshops Guest lecturers include entrepreneurs, corporate executives, small venture, legal, and venture capital

“FROM SWINGING IN THE AIR ON THE ROPES COURSE TO GIVING A HELPING HAND AT A HOMELESS SHELTER, SUMMER STUDY WAS AN AMAZING AND MEMORABLE EXPERIENCE.” – UMME KULSOM, SUMMER STUDY ’14 KARACHI, PAKISTAN

executives. Workshops including art classes, cooking demonstrations, SAT prep, and college search strategies are offered. Corporate leaders have visited from Levi Jeans, Campbell Soup, and Best Buy. 4–6 p.m. / Open Gym Wiffleball and basketball pickup leagues and group classes, including Zumba and yoga 5–7 p.m. / Dinner 6–8 p.m. / Optional Events or Study Sessions with Mentors

APPLY Application Requirements:

» Dates: July 7–August 8, 2015 » Student Level: Rising High School

» Application Form with Essay » Recommendation Form from

» Residential: Yes » Credits Earned: 4 college credits » Cost: $7,900 (includes room and

» » Application Fee of $50

Juniors and Seniors

board, tuition for 4 college credits, activities, and Blue Cross Blue Shield health insurance plan)

CONNECT

School Administrator

High School Transcript

MassChallenge WGBH

Cradles to Crayons Organic Farm Textbook Drive

» Weekend Activities Trips to Copley Square, Cambridge, and Newbury Street Boston Friday Flicks Summer blockbuster movie releases Manchester United vs. New England Revolution game Canobie Lake Amusement Park

» Additional Events Upon arrival, students will establish a leadership

8–10 p.m. / Evening Activity Movie nights, business skill seminars, weekend

board with a budget from planning events for peers both on and off campus.

nights in Boston 11 p.m. / Quiet Hours

PROGRAM DETAILS

HarborSweets

» Service Trips

WWW.BABSON.EDU/SUMMERSTUDY

“I am so proud of how much both MY NEW

VENTURE AND I HAVE EVOLVED throughout

the past weeks, both socially and academically.” – ISABELLA DESIMONE SUMMER STUDY ’14 FLORAL PARK, NEW YORK

Visit www.babson.edu/summerstudy for all application materials.

www.facebook.com/babsonsummerstudy @babsonsummer

“I LOVE THE STUDENTS AND MENTORS AT THIS PROGRAM. THEY ARE DIVERSE, THOUGHTFUL, AND CONFIDENT.” – YUFAN ZHANG, SUMMER STUDY ’13, HIGHTSTOWN, NEW JERSEY

Learn more and apply at WWW.BABSON.EDU/SUMMERSTUDY

During the summer, Babson holds special programs for high school students, including a credit-bearing entrepreneurship program and a service learning experience. College Marketing partners with the Undergraduate School and The Lewis Institute on brochure creation, website support, Facebook advertising, and pay-per-click advertising for these programs. www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS 790+ Events RESIDENCE HALLS: For Undergraduates

What They’re Really Like

ACT»

22 Teams to

OUTSIDE THE CLASSROOM

Support

Reinvent Your Reality At Babson, you’ll not only study entrepreneurship, but you’ll live it from day one. We’ve intentionally set up our campus in a way that fosters natural

DEFINE

154 HOURS OUTSIDE THE CLASSROOM:

How will you capitalize on this opportunity?

Clubs and Organizations: Discover Your Passion 115+ STUDENT CLUBS AND ORGANIZATIONS, INCLUDING:

collaboration and encourages you to frame your

AMAN (South-East Asian Students Association)

experience around your passions, whether that’s

Babson Accounting Club

arts, athletics, or accounting.

Babson African Student Organization Babson College Radio

LIVING

“After a two-month trip across India creating an entrepreneurship documentary, I realized students needed a place to access creative tools and resources. With the support of Babson faculty and staff, we opened the Media + Design Studio.”

From applying leadership lessons you learned

Babson Dance Ensemble

as a captain of a sports team to your business

Babson Fine Arts Association

projects, to taking sustainability concepts you

Babson FREE Press

learn in the classroom and using them to refine

Babson Latin America Business Club

the recycling process in your residence hall, you’ll

Babson Marketing Association

live entrepreneurship all day every day—without

Babson Media + Design Studio

even realizing it. And, our tight-knit community

Babson Outdoor Association

gives you the encouragement and support to find

Babson Players

opportunity in everyday situations and make

Babson Undergraduate Consulting Club

Babson your own. Learn more at

Habitat for Humanity

www.babson.edu/studentlife.

The PRIDE Alliance: Babson’s LGBTQ (lesbian, gay, bisexual, transgender,

THE BABSON COLLEGE FUND gives you the opportunity to build your portfolio

queer/questioning) Organization Your Organization Here: ____________________

management and investment research

YOU’RE INVITED

skills by overseeing more than $1 million of the Babson College endowment. From stock selection and strategy to allocations and transactions, you’ll analyze market conditions in real time using the

790+EVENTS/ HELD FOR UNDERGRADUATE STUDENTS BY STUDENT CLUBS AND ORGANIZATIONS

Stephen D. Cutler Center for Investments and Finance trading room.

– SANJAY ZIMMERMANN ’15 / TORONTO, CANADA Read Sanjay’s full story at www.babson.edu/sanjay

www.babson.edu/cutlercenter WWW.BABSON.EDU/DEFINEYOU

31,500 HOURS

OF COMMUNITY SERVICE COMPLETED BY THE BABSON COMMUNITY EACH YEAR

LEARN» OUTSIDE THE CLASSROOM

Find Opportunity in Everyday Situations

Live Babson/Love Babson As a first-year student, you’ll live in our residence halls dedicated to first-year students, including

spend outside the classroom, but your learning

the brand new First-Year Hall that features the

experience will continue around the clock. Soon

Schlesinger Innovation Center where students can

after you arrive on campus, you’ll find you’re

collaborate on new ventures, work on their FME

living entrepreneurship every day. That’s because

business, and share ideas. All of these residence

whenever you’re faced with a challenge, even in

halls are within a five-minute walk of one another.

day-to-day tasks outside your course work, you’ll

Rooms are single, double, triple, or quad occupancy,

take the first step toward a solution. That step may

and residence halls have common lounge and/

not always take you where you thought it would,

or kitchen areas for collaboration (whether that

but you’ll start to recognize new opportunities

means completing class projects or making

along the way.

pancakes is up to you).

Open Up to New People (and Ideas)

First-year Residence Hall Councils provide you and

Living away from home is fun, but we know it can

AT BABSON

EVERY STUDENT RECEIVES A LAPTOP WHEN THEY ARRIVE AT BABSON—SO YOU HAVE THE TOOLS TO LIVE ENTREPRENEURIALLY WHEREVER YOU GO.

Each week at Babson, you’ll have 154 hours to

be a challenge. The best part about Babson is that it feels like home; you’re surrounded by other motivated entrepreneurial thinkers who respect

your peers in your residence hall with the chance to develop programs and events you want to see happen around campus or within your living area. Past events have included trivia nights, benefit dances, and ice skating events.

diversity and support one another. And, with a variety of cultures and backgrounds, you’ll find there’s a lot you’ll learn beyond classroom walls.

14 MILES/

WE BABSON

YOU WILL, TOO »

Boston is close! Take the T, the Babson shuttle, or drive.

CLEAN SOCKS/ Laundry at Babson is free. (And more sustainable if you wash in cold water!)

YUM! Free waffles at Midnight Breakfast, a stress-relief tradition at Babson during finals!

HOME SWEET HOME

100% of first-year students live on campus in our residence halls. WWW.BABSON.EDU/DEFINEYOU

BUILD» OUTSIDE THE CLASSROOM

Connecting with the Babson Community

EACH YEAR, HUNDREDS OF ALUMNI RETURN TO CAMPUS FOR REUNION AND HOMECOMING.

Check out what we’re up to right now! www.facebook.com/babsoncollege @babsoncollegeug

Outside the classroom, you’ll develop relationships with faculty, staff, and friends through your clubs, organizations, and your residence hall communities.

Worldwide Connections

Your social connections are more than just your

Babson’s alumni network—37,000 people in more

personal friendships. These are the people who

than 100 countries and all 50 U.S. states—is your

will form the base of your professional network

connection to the global business landscape.

and will support you long after graduation.

Alumni networking socials are held regularly in countries such as England, India, Italy, South Korea,

Each week students gather in Reynolds Campus

Mexico, Switzerland, Thailand, and across the

Center for the Bidwell Thursday Night Series for

United States from New York City to San Francisco

karaoke, trivia, acoustic music, and more—all

to Puerto Rico.

planned by students!

Flip Over for More!

“To take the next step, whether that’s starting a business or studying for a test, you start with the means at hand. And, at Babson, professors, professionals, and your peers are ready to help you.” – KELVIN HA ’16 / HONG KONG Read Kelvin’s full story at www.babson.edu/kelvin

FLIP OVER TO SEE HOW STUDENTS DEFINE LEARNING AT BABSON, OR FIND OUT MORE WAYS YOU CAN DEFINE YOUR EXPERIENCE AT WWW.BABSON.EDU/DEFINEYOU

LEFT AND RIGHT PAGES: Other materials College Marketing produces for accepted students include the Living and Learning at Babson brochure. This magazine-style piece showcases the Babson experience inside and outside the classroom and is another tool used to move prospective students from the evaluate to buy phase.

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS WHAT’S YOUR CONCENTRATION?

How to Develop Your Professional Network

ACT»

THE STAT % TO KNOW

AT LEAST

PERCENT OF YOUR BABSON COURSES ARE IN THE LIBERAL ARTS.

INSIDE THE CLASSROOM

DEFINE

Explore Your Opportunities

Real-World Experience: Your First-Year Classes

We live in a highly interconnected world, so at

As a first-year student you will take foundation

Babson we take an integrated approach to our

business and liberal arts classes. You’ll work with

curriculum, blending business with the liberal

a team to create, market, and run a business or

arts. By breaking down artificial barriers between

organization during the yearlong Foundations of

disciplines, you’ll understand how these skills

Management and Entrepreneurship (FME) course.

play into businesses of all types and sizes,

You’ll dabble across job functions to see firsthand

allowing you to achieve economic and social

how roles are related. By testing out various

value, regardless of your job function.

positions within your business, you’ll learn about yourself, your interests, and areas that you might

You’ll find that your 14 hours a week in the

want to focus on in future classes.

classroom blend seamlessly into the 154 hours you spend outside the classroom. It’s a holistic

PAST FME BUSINESSES INCLUDE:

experience that translates to your becoming an

» Babson Honey: Local honey

effective leader long after you leave campus.

» PillowTop: Customized headboards » Locator: Track missing items

LEARNING AT BABSON

“I have been introduced to so many new people and perspectives both in and out of the classroom. Babson’s community is very international, which means every class discussion gives you an opportunity to hear different insights and ideas from classmates with diverse cultural backgrounds.”

» LET (Let Experiences Talk) Babson: Bring guest speakers to campus » Fresh Bites: Sustainable restaurant event » BottleWallet: Store keys and cash on the bottle

A weekly First-Year Seminar will address your

Babson students can take classes at Wellesley College and at the F. W. Olin College of Engineering. You get the personalization of a small college and the resources of a big university.

transition to college life. Sessions include Education Abroad opportunities, healthy living in college, social media and personal branding, and meditation and reflection. Members of the Babson community— including alumni, faculty, staff, and peer mentors— will give you personal and professional support

– YAGMUR AKGUL ’18 / ISTANBUL, TURKEY Read Yagmur’s full story at www.babson.edu/yagmur

throughout your first year and beyond. Learn more about your whole academic experience at www.babson.edu/ugradacademics. WWW.BABSON.EDU/DEFINEYOU

CONCENTRATIONS Babson students earn a Bachelor of Science degree upon graduation. Choosing to focus your studies at Babson helps you select courses related to your personal and professional goals. Up to two concentrations may appear on your final transcript, certifying to potential job recruiters that you have a greater depth of understanding in your chosen areas and understand that business is not a siloed discipline.

ACCOUNTING AMERICAN STUDIES BUSINESS ANALYTICS COMPUTATIONAL AND MATHEMATICAL FINANCE ECONOMICS ENTREPRENEURSHIP ENVIRONMENTAL SUSTAINABILITY FINANCE GLOBAL AND REGIONAL STUDIES GLOBAL BUSINESS MANAGEMENT HISTORICAL AND POLITICAL STUDIES IDENTITY AND DIVERSITY INFORMATION TECHNOLOGY MANAGEMENT INTERNATIONAL BUSINESS ENVIRONMENT JUSTICE, CITIZENSHIP AND RESPONSIBILITY LEADERSHIP LEGAL STUDIES LITERARY AND VISUAL ARTS MARKETING PLANNING, ANALYSIS AND CONTROL QUANTITATIVE METHODS REAL ESTATE RETAIL SUPPLY CHAIN MANAGEMENT SCIENCE AND SOCIETY STATISTICAL MODELING STRATEGIC MANAGEMENT TECHNOLOGY, ENTREPRENEURSHIP AND DESIGN Learn more about concentrations at www.babson.edu/concentrations JOINT MASTER’S DEGREES MS in Accounting Your BS and MSA in just four years

LEARN»27/

DEFINE YOUR DEGREE WITH ANY OF OUR 27 CONCENTRATIONS.

INSIDE THE CLASSROOM

Education Through Action Babson students are savvy problem solvers because you make the most of what’s in front

You also have a designated class dean who can offer advice on choosing a concentration, adjusting to college life, or finding the right career.

located right on the Babson campus. As you try

Going Global: Challenge Your Assumptions

new ways to approach problems more effectively,

Semester, yearlong, and short elective education

of you. Luckily, there are plenty of resources

improve upon your ideas, and take calculated

abroad programs are available on nearly every

risks, you’ll challenge yourself to expand your

continent. You’ll learn about global issues in an

knowledge and realize your full potential.

international, academic, and cultural context, broadening your perspectives and preparing you

Infinite Resources, Unlimited Connections As a Babson student, you have everything you need to make it easy to succeed. From the Math Resource Center and SPARK Tutoring program to the writing and speech centers, you have access to free resources that can help you with anything from your business plans and core class

to make a difference in our global economy. Living in a different culture, you’ll challenge your assumptions about the world and yourself as you find similarities and differences between cultures, as well as new ways to approach old problems. Learn more at www.babson.edu/glavinoffice.

requirements to your job interviews and graduate

1 SEMESTER / 3 COUNTRIES

school applications.

STUDY IN RUSSIA, INDIA, AND CHINA WITH THE BRIC PROGRAM.

IN 2014–2015, BABSON OFFERED 97 STUDY ABROAD OPPORTUNITIES IN 36 COUNTRIES.

SPEND A SEMESTER AT BABSON’S SAN FRANCISCO CAMPUS.

MS in Management With focus on entrepreneurial leadership WWW.BABSON.EDU/DEFINEYOU

BUILD»

A CHEF AND A SHARK

INSIDE THE CLASSROOM

Developing a Professional Network

OUR FACULTY MEMBERS ARE:

Internships, consulting projects, interactive classes,

Researchers

and mentoring from successful alumni: A Babson

Scholars

education is real-life learning—taught by industry

Scientists

professionals who are the best at what they do.

Executives

Along with the rest of the Babson community, faculty are here to support you so that you become the best at what you want to do, too.

Faculty from the Field Babson’s internationally recognized professors are experts in their fields. That’s because they come directly from a variety of fields and job functions. Their real-world experience enables them to challenge you with case studies of actual business

Flip Over for More!

“The most important thing you gain at Babson is an entrepreneurial mindset. You can apply these principles to creating a charity, figuring out who you are, and starting a business.” – CAROLINE DANIELS, LECTURER IN ENTREPRENEURSHIP Read Caroline’s full story at www.babson.edu/daniels

BABSON ENTREPRENEURS IN RESIDENCE INCLUDE TOP CHEF JUDGE GAIL SIMMONS, AND FUBU CREATOR AND SHARK TANK HOST DAYMOND JOHN.

problems, and give you the knowledge and skills

Entrepreneurs Authors

Poets Artists Lawyers Engineers Consultants Nonprofit Leaders Philanthropists

AND COME FROM ORGANIZATIONS SUCH AS: Compaq Dana-Farber Cancer Institute Fidelity Investments Gillette

your future employers look for most: the ability

U.S. Securities & Exchange Commission

to overcome obstacles and create opportunities.

Shell Oil

Best of all, they’re known for their personal attention and ability to mentor students, even after you’ve graduated.

Southwest Airlines U.S. Department of State IBM

View faculty profiles at www.babson.edu/faculty.

Some of the innovative courses offered at Babson »

AFFORDABLE DESIGN AND ENTREPRENEURSHIP / CROWDFUNDING / ENVIRONMENTAL TECHNOLOGY / NATURAL DISASTERS / COLD WAR AND ESPIONAGE LITERATURE / CULTURAL ANTHROPOLOGY / BUSINESS INTELLIGENCE AND DATA ANALYTICS / ENTERPRISE 2.0: BUILDING SOCIAL NETWORKS / REAL ESTATE INVESTMENT / STRATEGIC GAME THEORY /

WWW.BABSON.EDU/DEFINEYOU

www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS

BEAUTIFUL CAMPUS “LAST DAY AT BABSON COLLEGE. HARD TO PUT EVERYTHING INTO WORDS.”

@BabsonCollege is only 14 miles from Boston, but its 350-acre wooded campus in Wellesley feels worlds away. With students representing more than 70 countries and speaking over 30 languages, not to mention its own ZIP code and giant landmark globe, Babson really is a world of its own.

“PICTURE DOESN’T DO JUSTICE TO HOW BEAUTIFUL #BABSON SUNSETS ARE. #LOVEBABSON” – Jai Andrew Lawrence ’17

Sky Duanmu ’18

Nilomi Mehta ’14

Shirley Wu ’16

“THE NEW ENGLAND CHARM AND SERENITY OF #BABSON’S CAMPUS IS UNSURPASSED.”

Molly Ronan ’16 Josuel Plasencia ’17

– Hanson Grant ’16

“THE MASSIVE GLOBE THAT REPRESENTS OUR MASSIVELY DIVERSE COMMUNITY.” – Victor Nguyen ’15

Jeremy Cai ’17

Brian Hickey ’16

ATHLETICS

#LOVEBABSON Paris Ekman ’17

Abby Thorsgaard ’14

@BabsonAthletics More than 1,000 members of the #Babson community

participate in athletic and recreational activities each year. #GoBabo

“I #LOVEBABSON BECAUSE I’M PART OF AN AMAZING TEAM.” – Blair Ginden ’15

BABSON PRIDE

We’re proud to be Babson Beavers and are especially proud of what we accomplish every day. From winning athletic championships to being ranked No. 1 in Entrepreneurship by U.S.News & World Report to growing fruits and vegetables in the Community garden—there is so much to celebrate here at Babson!

@BabsonAdmission Wenfei Shi ’18

Paris Ekman ’17

“VIEW FROM THE STUDENT SECTION AT TONIGHT’S @BABSONATHLETICS GAME! #GOBABO #BABSONPRIDE”

Jordi Batler ’17

@BabsonAdmission

UGMKT-9335-03/15

College Marketing holds an Instagram contest for students to share what they love about Babson with admitted students. Winners were selected for this brochure, which is distributed to admitted students at Babson168 (and mailed to those who cannot attend) as another touch point to move constituents from the evaluate to buy phase.

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

The materials College Marketing creates for current students are aimed at engaging them with on-campus events, offices, and programs, as well as helping them make the most of their Babson experience. These efforts are put in place to promote a positive experience and increase their likelihood of becoming brand advocates after graduation.

An INTERNSHIP AT L’OREAL is a

BEAUTIFUL THING.

TRY WORKING FOR THEM.

WE KNOW FROM EXPERIENCE.

IT’S NOT LUCK, IT’S CCD. Stop in Hollister 102

IT’S NOT LUCK, IT’S CCD.

LEFT AND CENTER: College Marketing creates materials to promote events and programs for current students, such as developing the campaign for the Center for Career Development to get undergraduate students to tap into its services. The marketing mix included flyers, posters, stickers, and Web graphics. RIGHT: Environmental branding on the office walls of the Undergraduate Center for Career Development feature key messaging from the campaign to align with the center’s vision and approach to working with students.

www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / CURRENT STUDENTS

College Marketing partners with multiple departments in the Undergraduate School to deliver timely content related to events, news and stories through a weekly newsletter, LCD screen brand content message in campus buildings, and social media.

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / PARENTS AND FAMILIES

College Marketing edits content, develops, and sends a monthly newsletter with announcements and upcoming events to parents and families of undergraduate students. A special edition is sent to parents of incoming students June through August, before they receive the first one of the school year with all parents in September.

www.babson.edu/marketing

College Marketing / Undergraduate Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / EMPLOYERS Materials aimed at employers and created by the College Marketing team help increase partnerships with corporations, nonprofits, and other organizations that connect our students with real-world experiences and allow organizations to easily tap into our talent.

CLASS OF 2014

EVERY BABSON GRADUATE IS TRAINED IN OUR ONE-OF-A-KIND ENTREPRENEURIAL

THE MARKET HAS SPOKEN

THOUGHT AND ACTION METHODOLOGY, WHICH ENSURES THAT THEY POSSESS THE LEADERSHIP SKILLS NECESSARY TO SUCCESSFULLY TACKLE REAL-WORLD BUSINESS CHALLENGES. ®

RECENTLY SURVEYED

BUSINESS LEADERS SAY:

“More than ever, employers are seeking agile thinkers who can hit the ground running and adapt to ever-changing global conditions. These resourceful innovators are found at Babson. Organizations that partner with Babson play a critical role in shaping the next generation of leaders while benefiting from the unique energy and creativity that our graduates bring. We look forward to teaming up with you to make a positive impact with both your organization and our students.”

EXPERIENTIAL EDUCATION IS CRITICAL TO AN INDIVIDUAL’S SUCCESS

(97%)

BABSON UNDERGRADUATE CAREER OUTCOMES

BABSON IS ANSWERING THE CALL.

A WORLDWIDE PERSPECTIVE IS AN IMPORTANT FOCUS FOR HIGHER EDUCATION

(76%)

U.S. COLLEGES SHOULD TEACH ENTREPRENEURIAL SKILLS

Students travel with the Center for Career Development to engage directly with alumni and choice industry employers. The Management Consulting Field Experience (MCFE) gives students industry experience while they consult for organizations around the country.

(67%)

– Donna Sosnowski Director, Undergraduate Center for Career Development

SOURCES: UNC KENAN-FLAGLER BUSINESS SCHOOL: “MAXIMIZING MILLENNIALS IN THE WORKPLACE” 2012 NORTHEASTERN UNIVERSITY: “INNOVATION SURVEY 2014” QUEENS UNIVERSITY OF CHARLOTTE: “COMMUNICATING IN THE MODERN WORKPLACE” [2014 INFOGRAPHIC]

2014 CAREER OUTCOMES

NEW ENGLAND

47%

MID-ATLANTIC

26%

GRADUATES BY INDUSTRY

GRADUATES BY FUNCTION

AVERAGE SALARIES BY INDUSTRY

FINANCIAL SERVICES 24%

FINANCE 30%

ACCOUNTING

$57,978

HIGH TECH 18%

BUSINESS DEVELOPMENT/SALES 17%

ADVERTISING/PR

$52,867

ACCOUNTING 7%

MARKETING 16%

CONSULTING

$49,231

CONSUMER PRODUCTS 7%

CONSULTING 9%

CONSUMER PRODUCTS

$55,500

RETAIL 7%

ACCOUNTING 5%

EDUCATION

$34,500

HOSPITALITY/ENTERTAINMENT 6%

OPERATIONS 5%

FINANCIAL SERVICES

$58,264

ADVERTISING/PR 6%

ENTREPRENEURSHIP 5%

HEALTH CARE

$64,066

CONSULTING 6%

GENERAL MANAGEMENT 5%

HIGH TECH

$48,765

REAL ESTATE/DEVELOPMENT 5%

OTHER 3%

HOSPITALITY/ENTERTAINMENT $44,353

MANUFACTURING 3%

MIS 3%

INSURANCE

$54,000

EDUCATION 2%

STRATEGIC PLANNING 2%

MANUFACTURING

$49,250

INSURANCE 2%

MERCHANDISING 2%

OTHER SERVICES

$54,650

HEALTH CARE 2%

REAL ESTATE/DEVELOPMENT

$62,143

OTHER SERVICES 1%

RETAIL

$53,675

TRANSPORTATION 1%

TRANSPORTATION

$50,125

PERCENT OF GRADUATES STARTED THEIR OWN BUSINESS

PERCENT OF GRADUATES ATTENDED GRADUATE SCHOOL

INTERNATIONAL

13%

SOUTH

WEST

GRADUATES BY LOCATION

53,925

MIDWEST

SAMPLING OF EMPLOYERS ACCOUNTING

HIGH TECH

CONSULTING

ACQUIA / AMAZON / BOTTOMLINE TECHNOLOGIES / CA TECHNOLOGIES / EMC CORPORATION / GOOGLE / HUBSPOT / IBM / MICROSOFT / ORACLE / PTC / QUALCOMM / TECHTARGET / UBER / VISTAPRINT / WAYFAIR / YELP / ZEROTURNAROUND

CONSUMER PRODUCTS

COMEDY CENTRAL / FENWAY SPORTS MANAGEMENT / GAME PLAN HOLDINGS / H. BLOOM / NATIONAL FOOTBALL LEAGUE / TIME INC. / VIACOM

360i / EXTRAPRISE / MULLEN / YOUNG & RUBICAM CLARKSTON CONSULTING / DELOITTE CONSULTING / INNOSIGHT / FTI CONSULTING / KAISER ASSOCIATES / MERCER / PEARL MEYER & PARTNERS / PELOTON GROUP ANHEUSER-BUSCH INBEV / BURGER KING CORP. / CLARINS GROUP / DIANE VON FURSTENBERG / IDEAPAINT / KAO BRANDS / L’OREAL / OYO SPORTS / PEPSICO/FRITO-LAY / REEBOK / SHERWIN-WILLIAMS / SUN PRODUCTS CORPORATION

Bank of America Merrill Lynch

ENVIRONMENTAL/ENERGY

500+ EMPLOYEES 51%

ENERNOC / GREENERU / WIND RIVER ENVIRONMENTAL

FINANCE

25–99 EMPLOYEES 15%

BANCO POPULAR / BANK OF AMERICA / BB&T / BLOOMBERG LP / BNY MELLON / BROWN BROTHERS HARRIMAN / CAMBRIDGE ASSOCIATES / CIT GROUP / CITIZENS BANK / FIDELITY / GE CAPITAL / GOLDMAN SACHS / HARRIS WILLIAMS & CO. / IPREO / JPMORGAN CHASE & CO. / MHT MIDSPAN / MOODY’S / MORGAN STANLEY / PIPER JAFFRAY & CO. / ROTHSCHILD / STATE STREET / SUN LIFE FINANCIAL

<25 EMPLOYEES 19%

PERCENT OF GRADUATES RETURNED TO A FAMILY BUSINESS

1,289

INSURANCE

CHUBB INSURANCE / THE HANOVER INSURANCE GROUP / LIBERTY MUTUAL INSURANCE / MASSMUTUAL LIFE INSURANCE / SENTINEL BENEFITS BAE SYSTEMS / FORD MOTOR COMPANY / SCHNEIDER ELECTRIC / SIKORSKY / TEXTRON INC.

BOYS & GIRLS CLUBS / EF EDUCATION FIRST / TEACH FOR AMERICA

100–500 EMPLOYEES 15%

HOSPITALITY/ENTERTAINMENT

MANUFACTURING

EDUCATION/NONPROFIT

GRADUATES BY EMPLOYER SIZE

BOSTON SCIENTIFIC / GE HEALTHCARE

ADVERTISING/MARKETING

– Jeff McLane ’96 President, Bank of America Business Capital

AVERAGE STARTING SALARY FOR GRADUATES OF THE CLASS OF 2014

HEALTH CARE

DELOITTE / ERNST & YOUNG / MCGLADREY / PRICEWATERHOUSECOOPERS

“I’VE HAD THE PLEASURE OF HIRING BABSON STUDENTS FOR MORE THAN 10 YEARS, AND THERE’S A REASON FOR THAT. THEY ARRIVE WELL PREPARED, PROFESSIONAL, AND READY TO TAKE ON THE CHALLENGES OF THE REAL WORLD, AND THEY CONSISTENTLY OUTSHINE THEIR PEERS. BABSON’S COMMITMENT TO EDUCATING ‘THE WHOLE STUDENT’ IS EVIDENT AND CONTINUES TO PROVIDE BANK OF AMERICA WITH TOP TALENT.”

REAL ESTATE/DEVELOPMENT CBRE / JONES LANG LASALLE

RETAIL

BJ’S WHOLESALE CLUB / BLOOMINGDALE’S / COACH / PUMA / ROSS STORES / SHREVE, CRUMP & LOW / STAPLES / TARGET CORPORATION / TAYLOR STITCH / TJX COMPANIES INC.

COMPANIES POSTED INTERNSHIPS OR JOBS WITH BABSON DURING THE 2013–2014 ACADEMIC YEAR

PERCENT OF GRADUATES HAD AT LEAST ONE INTERNSHIP WHILE AT BABSON

*Based on a knowledge rate of 76%

OUR STUDENTS:

INNOVATORS. CHANGE MAKERS. BOUNDARY BREAKERS. Entrepreneurship is often associated with startups, venture capital, and business incubators. Babson students practice Entrepreneurship of

“BABSON PROVIDED ME WITH THE MOST IMPORTANT PIECE IN THE PUZZLE OF EDUCATION: THE MINDSET. ONE CAN BE AS KNOWLEDGEABLE AND SKILLED AS CAN BE; HOWEVER, IT TAKES THE ENTREPRENEURIAL MINDSET TO BE ABLE TO IDENTIFY OPPORTUNITIES, AND THE ‘HANDS-ON’ ATTITUDE TO ACT ON IT.” – Dinesh Wadhwani ’12

ThinkLite LLC

All Kinds®. From day one, they continually take action and adapt to change to creatively solve

www.babson.edu/talent

“[ENTREPRENEURSHIP IS] ABOUT LOOKING AT CHALLENGES THAT OTHERS BEFORE YOU MIGHT HAVE SEEN, AND THEN LOOKING AT WHAT RESOURCES YOU CAN TAKE ADVANTAGE OF TO COME UP WITH A SOLUTION THAT IS EFFECTIVE, CREATIVE, AND INNOVATIVE.”

FOR MORE INFORMATION OR TO SCHEDULE A MEETING, PLEASE CONNECT WITH US 781-239-4215 UNDERGRADCCD@BABSON.EDU

– John Chartier ’11

challenges, allowing them

McKinsey & Company

to make a difference in organizations of all types and sizes.

LEARN MORE ABOUT OUR STUDENTS AT WWW.BABSON.EDU/ REALPEOPLE

“[ENTREPRENEURSHIP IS] A WAY OF SEEKING OUT AND ACTING UPON THE OPPORTUNITIES THAT ARISE IN THE DYNAMIC WORLD WE LIVE IN FOR THE SAKE OF BOTH ECONOMIC AND SOCIAL IMPROVEMENT.” – Lauren Snyder ’14

Teach for America

BABSON

BabsonCollege

@Babson

Babson / UNDERGRADUATE CCD

UnderGradCCD

@BabsonUgradCCD

College Marketing creates print materials, including the annual outcomes report, and aligns the website experience to aid in the recruiting and partnership conversations the Center for Career Development has with employers. An admission version of the outcomes report is created and mailed to parents of admitted students.

www.babson.edu/marketing

Undergraduate Marketing / College Marketing

UNDERGRADUATE MARKETING COMMUNICATIONS / EMPLOYERS

BACHELOR OF SCIENCE CAREER OUTCOMES CLASS OF 2014

GRADUATES BY INDUSTRY

2014 HIGHLIGHTS » 99% employed or attended graduate school within six months of graduation • 8% returned to a family business • 8% started their own business

» 82% had at least one internship while at Babson

PROFILE OF RESPONDENTS Male: 58% / Female: 42% Domestic: 81% / International: 19%

Accounting 7% Advertising/PR 6% Consulting 6% Consumer Products 7% Education 2% Financial Services 24% Health Care 2% High Tech 18% Hospitality/Entertainment 6% Insurance 2% Manufacturing 3% Other Services 1% Real Estate/Development 5% Retail 7% Transportation 1%

RECRUITING AND SALARY PROFILE Average salary:

$53,925

Number of companies that posted internships or jobs:

1,289

Data compiled from May 2014 graduates six months after graduation with a knowledge rate of 76%.

#7CAREER PLACEMENT

GRADUATES BY FUNCTION Accounting 5% Business Development/Sales 17% Consulting 9% Entrepreneurship 5% Finance 30% General Management 7% Marketing 16% MIS 5% Operations 4% Other 3%

IN THE COUNTRY FOR

– PRINCETON REVIEW, 2014 “COLLEGES THAT PAY YOU BACK.”

03/15_UGMKT-9860

GRADUATES BY JOB LOCATION 47% New England 26% Mid-Atlantic 13% International

WWW.BABSON.EDU/UGRADCAREER /

6% South 5% West 4% Midwest

GRADUATES BY EMPLOYER SIZE 51% 15% 15% 19%

UNDERGRADCCD /

Over 500 employees 100–500 employees 25–99 employees <25 employees

@BABSONUGRADCCD

www.babson.edu/marketing

GRADUATE The F.W. Olin Graduate School of Business at Babson College shapes leaders with a strong business foundation and an entrepreneurial mindset that allow them to solve complex problems in our fast-paced global economy. Committed faculty, staff, and students join in an academic framework that combines todayâ&#x20AC;&#x2122;s business disciplines with Entrepreneurial Thought and ActionÂŽ.

Graduate Marketing / College Marketing

ENROLL HIRE SIGN CONTRACT GIVE

BECOME AWARE

CONSIDER

EVALUATE

BUY

INQUIRE

APPLY ENGAGE

BOND

ENJOY ADVOCATE primary focus

ATTEND PARTICIPATE PARTNER SHARE

secondary focus supports

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / PAID MEDIA Display banner ads featuring graduate school program messaging are placed on sites that reach the target audience based on user behavior and site content.

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / PAID MEDIA

College Marketing promotes the portfolio of graduate school programs on search engines such as Google with Pay Per Click (PPC) advertisements that direct traffic to program specific landing pages. In addition to bidding on hundreds of keyword phrases such as â&#x20AC;&#x153;entrepreneurship mba,â&#x20AC;? the team also optimizes the Babson website so Web pages come up organically at the top of search results as well.

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS 1

LEFT: Working with Connelly Partners, the team created pole banners that hang around downtown San Francisco, promoting the location of Babsonâ&#x20AC;&#x2122;s West Coast campus. ABOVE: Video advertising in the elevators and lobbies of select buildings in the downtown San Francisco area.

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS College Marketing’s collateral for prospective graduate students ranges from viewbooks to a dedicated portal—www.babson.edu/bridge— for applicants. The marketing team’s efforts create an informative experience that moves potential students into applicants and alumni.

FOUR OPTIONS 1.

ONE-YEAR » Full Time

An accelerated format designed for undergraduate business majors. 12 MONTHS / 40.5 CREDITS LOCATION: WELLESLEY, MA ANNUAL ENROLLMENT: 65*

TWO-YEAR » Full Time

An immersive experience with courses and internship opportunities that will help redefine your career. 21 MONTHS / 55 CREDITS LOCATION: WELLESLEY, MA

THE BABSON MBA

ANNUAL ENROLLMENT: 150*

EVENING » Part Time

A flexible format allowing you to take courses at your own pace. Classes offered at two locations.

THREE LOCATIONS

42 MONTHS, AVG. / 55 CREDITS LOCATIONS: WELLESLEY, MA/BOSTON, MA ANNUAL ENROLLMENT: 70*

FOUR WAYS TO EARN ONE MBA

CHOOSE THE BEST FIT FOR YOUR PERSONAL AND PROFESSIONAL LIFE Whether you choose to pursue your Babson MBA full time or part time, you will receive the same degree and have access to the same renowned faculty, core curriculum, and resources. Plus, you’ll be surrounded by talented peers during and after your time at Babson.

BLENDED LEARNING » Part Time

A blend of online and face-to-face classes designed to offer you maximum flexibility. 21 MONTHS / 46 CREDITS LOCATIONS: WELLESLEY, MA/ SAN FRANCISCO, CA ANNUAL ENROLLMENT: 175*

WELLESLEY / SAN FRANCISCO / BOSTON MAIN CAMPUS

» Learn more about our MBA programs at www.babson.edu/graduate

* Annual Enrollment is approximate for one academic year. Blended Learning enrollment represents two locations.

EXPERIENCE OUR DIVERSE LIVING AND LEARNING COMMUNITIES WELLESLEY/SAN FRANCISCO/BOSTON » www.babson.edu/visiting

CREATE YOUR PATH TO OPPORTUNITY

CURRENT CLASSMATES, FUTURE COLLABORATORS

MAKE LASTING FRIENDSHIPS AND GLOBAL CAREER CONNECTIONS Babson MBA students are a diverse and collaborative group of emerging entrepreneurial leaders whom you’ll enjoy connecting with both in and out of the classroom. After graduation, you and your talented peers become part of Babson’s vibrant global alumni community, a highly regarded professional network that you can take advantage of throughout your career. You’re not just

38,000+ ALUMNI

IN 114 COUNTRIES AND ALL 50 STATES

gaining friends—you’re building relationships that will benefit you on any path you take.

“BABSON IS A COMMUNITY THAT FOCUSES ON COLLABORATION OVER COMPETITION. EVERYONE HERE BRINGS THEIR DIVERSE EXPERIENCES TO THE CLASSROOM, WHICH MAKES BABSON A REALLY UNIQUE PLACE TO LEARN.”

SEE NOTABLE BABSON MBA ALUMNI ON LINKEDIN

– Emily Lagasse M’15

SEARCH “BABSON GRADUATE SCHOOL”

Founder and CEO / Fedwell Pet Foods

/ BABSON COLLEGE

» Learn more about your future peers at www.babson.edu/mbastories 16

Handed out to prospective students, the graduate viewbook is aimed at students during the consider and evaluate stage of their journey. It encourages readers to learn more by connecting the print viewbook with various Web pages, including the application site. College Marketing also develops an online version of the viewbook.

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

CREATE

CONSULT

DEVELOP

CREATE A NEW VENTURE OR ORGANIZATIONAL INITIATIVE THAT GENERATES SOCIAL AND ECONOMIC VALUE

SHARE YOUR PASSION AND EXPERTISE SO OTHERS CAN LEARN FROM YOU

CONSULT FOR A COMPANY AND PRESENT YOUR TEAM’S STRATEGY IN PERSON AT THE ORGANIZATION

RECOGNIZE, UNDERSTAND, AND ADVANCE YOUR PERSONAL DEVELOPMENT, PROFESSIONAL IDENTITY, AND GLOBAL MINDSET

COURSEWORK: During two, 14-week semesters, courses fully integrate the Create, Share, Consult, and Develop themes, and will provide strong business competency while building your leadership and entrepreneurial capacity.

A CRITICAL NEED FOR ENTREPRENEURIAL LEADERS

More than ever, employers today look for people with the conﬁdence to develop creative and collaborative solutions that address opportunities in ever-changing conditions. Babson’s expertise in developing and educating entrepreneurial leaders—those who possess the skills to take initiative, embrace ambiguity, work effectively in diverse teams, and balance analysis and action—is well known and highly valued by organizations of all types and sizes.

KNOWLEDGE AND EXPERIENCES THAT WILL LAST A LIFETIME The Master of Science in Management in Entrepreneurial Leadership (MSEL) at Babson is a nine-month, cohort-based, program that prepares students to lead in the workplace and world with confidence, creativity, and a focus on social, economic, and environmental responsibility and sustainability. If you are ready to make a difference in your life and the lives of others, this program can help you achieve your goals.

– Sebastian Fixson, Faculty Director

UNDERGRADUATE MAJORS:

6% 47% 12% 12% 10% 12% ARTS AND HUMANITY

BUSINESS

ECONOMICS

ENGINEERING

SCIENCE/ TECHNOLOGY

SOCIAL SCIENCE

PREPARING YOU FOR A CAREER – THEN LAUNCHING YOU INTO IT The Graduate Center for Career Development (CCD) is the link between our graduate students and the business community. A staff member dedicated to only specialized masters students works closely with you to make sure you

Statistics reﬂect 2014 graduates who were seeking employment

BABSON / MASTER OF SCIENCE IN MANAGEMENT IN ENTREPRENEURIAL LEADERSHIP

“At Babson, we have designed the Master in Entrepreneurial Leadership for students to experience real world challenges, and learn to address them. Whether it be on a team identifying and pursuing an entrepreneurial opportunity, consulting for an existing organization, or helping others develop their entrepreneurial skills, students learn to identify, shape, and exploit opportunities, motivate and encourage others, and become comfortable with ambiguous situations.”

95% of employers surveyed say they give hiring preference to college graduates with skills that will enable them to contribute to innovation in the workplace. – Hart Research Associates

99%

OF BABSON UNDERGRADUATE ALUMNI

WERE EMPLOYED

WITHIN SIX MONTHS OF GRADUATION*

86%

OF BABSON GRADUATE ALUMNI

WERE OFFERED EMPLOYMENT

WITHIN THREE MONTHS OF GRADUATION*

are prepared to excel in your interactions with employers and organizations. CCD works side by side with recruiters to best understand their needs. The result? A more effective and efficient career search process that matches your talents with companies and organizations that are the best fit for success. As a close-knit community, we know our students well. Working with your dedicated CCD career advisor, you will:

» Develop a personal plan and brand yourself with your résumé, cover letter, and social media presence.

» Receive one-on-one coaching for career path assessment, participate in mock interviews, and learn offer-negotiation skills.

» Network effectively across groups and industries. » Connect with target organizations through on-campus recruitment sessions and job postings on Career Connections, Babson’s online career site. Babson’s national and international reputation opens the door to numerous career options when you graduate. Employers understand the value of a Babson degree, and they’ll expect you to be able to hit the ground running— and you will, thanks to the experiences you’ll have in the Master in Entrepreneurial Leadership program.

BABSON ALUMNI ARE IN ORGANIZATIONS OF ALL TYPES AND SIZES*

WWW.BABSON.EDU/MSELOUTCOMES

500+

ELITE EMPLOYERS SEEK TALENT FROM BABSON EVERY YEAR

AKAMAI / CAMBRIDGE INSTITUTE OF INTERNATIONAL EDUCATION CLOUD TECHNOLOGIES / CNY DIAGNOSTIC IMAGING / CONCORD WEALTH MANAGEMENT / DELOITTE / EMC / HANOVER INSURANCE INNOSIGHT / INSIGHT STRATEGY ADVISORS / JP MORGAN KNOWLEDGE VISION / NOVA BIOMEDICAL / PWC / SAGEWORKS INNOVATION LAB / SIEMENS HEALTHCARE / STARZ ENTERTAINMENT STATE STREET GLOBAL ADVISORS / UBER *Sampling of organizations that have shown interest in 2014 cohort of MSEL students.

Distributed to prospective Master of Science in Management in Entrepreneurial Leadership students, the viewbook provides details about the programs and how Babson provides a unique experience.

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

PROGRAM OVERVIEW Babson’s Master of Science in Accounting is designed for maximum flexibility. You may start in Summer, Fall, or Spring, and take your elective credits at your pace.

“

SUMMER / THE CORE CURRICULUM

WE TEACH OUR STUDENTS MORE THAN JUST THE TECHNICAL ASPECTS OF ACCOUNTING. BABSON’S APPROACH PROVIDES STUDENTS EXPOSURE TO A MULTIDISCIPLINED APPROACH TO ACCOUNTING FOR BOTH ENTREPRENEURIAL VENTURES AS WELL AS MULTINATIONAL CORPORATIONS.

”

9 CORE COURSES = 18 TOTAL CREDITS TAKE ON A FULL-TIME BASIS A strategic blend of accounting courses and professional service industry, communication, and analysis topics.

– SHAY BLANCHETTE

FACULTY DIRECTOR, MASTER OF SCIENCE IN ACCOUNTING LECTURER IN ACCOUNTING

Babson faculty members are more than just professors; they’re experienced professionals representing a wide range of industries and organizations. Our MSA faculty are not only

» Advanced Financial Statement Analysis » Strategic Business Tax Planning » Entrepreneurship and Innovation in a Service Industry » Professional Ethics, Responsibility & Liability for CPAs » Accounting Information Systems » International Accounting » Government and Not-for-Profit Accounting » Strategic Writing for Managers » Persuasive Business Presentations

CPAs and MBAs, but also lawyers, CFOs, published authors, and a consultant who specializes in innovation. They’ve worked in the Big Four firms as well as for startups, and they bring

SPRING, SUMMER, AND FALL / ELECTIVE CURRICULUM

firsthand knowledge, experience, and practical insights to their classrooms.

12 CREDITS OF ELECTIVES TAKE AT YOUR PACE*

» MASTER OF SCIENCE IN ACCOUNTING

» CERTIFICATE IN ADVANCED ACCOUNTING

FINISH YOUR DEGREE IN AS LITTLE AS 7 MONTHS

AVERAGE UNDERGRADUATE GPA

Take electives in any of the following departments:

» Accounting & Law » Economics » Entrepreneurship » Finance » Technology, Operations and Information Management » Management » Marketing Or, take a nontraditional elective through study abroad. *Students who have not previously taken Auditing must complete this 3-credit course within the 12 credits of elective coursework.

» The world of accounting is and the

careers of Babson graduates are always evolving and changing. With this in mind, your MSA credits may qualify to be applied toward a future MBA degree.

KNOWLEDGE AND EXPERIENCES THAT WILL LAST A LIFETIME

The MS in Accounting (MSA) at the F.W. Olin Graduate School of Business is a 30-credit program (18 credits for core courses plus 12 credits for electives) that can be completed by most students in as little as seven months. More than simply meeting the Massachusetts CPA education requirements for licensure, Babson’s MSA program provides students with exceptional training for careers in public accounting, a dynamic field with growing strategic importance. In addition to functional skills, students will develop improved written and oral communications skills, gain an entrepreneurial mindset with the knowledge of how to apply it in diverse situations, and learn essential lessons in ethics and professional responsibilities, as well as global and multinational issues.

WWW.BABSON.EDU/MSA

Data represents enrolled students for 2014-2015 academic year.

ADVANCED ACCOUNTING PROFESSIONAL PROGRAMS

DURATION 3.29 8 52% WOMEN THE BABSON MSA CORE AND ELECTIVES

NUMBER OF UNDERGRADUATE UNIVERSITIES REPRESENTED

BABSON BABSON//

CREDITS:

THE BABSON CERTIFICATE IN ADVANCED ACCOUNTING PREPARE FOR THE CPA EXAM AND FOR YOUR CAREER

Babson’s Certificate in Advanced Accounting provides a unique option for those who are looking to fulfill the 150 credit hour education requirement for the Massachusetts CPA exam without having to commit to a full 30-credit degree program. This Certificate is designed to give you the depth of knowledge you need to pursue the CPA exam and the professional mindset that will set you apart in your career. Students in the 18-credit Certificate will complete the program over the course of just one summer. Throughout your coursework, you will gain key accounting knowledge while also building writing, presentation, and entrepreneurial skills that employers are seeking.

PROGRAM OVERVIEW CORE COURSEWORK 18 TOTAL CREDITS » Advanced Financial Statement Analysis » Strategic Business Tax Planning » Entrepreneurship and Innovation in a Service Industry » Professional Ethics, Responsibility & Liability for CPAs » Accounting Information Systems » International Accounting » Government and Not-for-Profit Accounting » Strategic Writing for Managers » Persuasive Business Presentations

READY TO TAKE THE NEXT STEP? GET STARTED NOW AT:

WWW.BABSON.EDU/BRIDGE 781-239-4317 / GRADADMISSIONS@BABSON.EDU

Students who earn the Certificate in Advanced Accounting may choose to return to Babson and apply the credits earned as part of the certificate program to a

@BABSONGRADUATE

Babson MSA degree or a Babson MBA degree. For more information about the Certificate in Advanced Accounting,

/BABSONGRADUATE

visit www.babson.edu/caa. /BABSONGRADUATE

WWW.BABSON.EDU/CAA

Distributed to prospective Master of Science in Accounting students, the viewbook provides details about the programs and how Babson offers a unique experience The MSA viewbook also contains information about the Certificate in Advanced Accounting. The brochure encourages students to learn more by visiting the Babson Bridge.

nd veteran or other the AACSB International – (NEASC). Babson College or all students. GRADMKT-6960_0715

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

BABSON MBA ONE-YEAR PROGRAM

Designed for individuals with a strong academic foundation in business and a career track that demands an accelerated, full-time program.

DEFINE YOUR DIFFERENCE

BABSON ACADEMIC CENTERS Babson serves as a living and learning laboratory with the College’s academic centers designed to provide graduate students with real-life experience to put into practice what they learn in the classroom. Also, through our centers and institutes, scholars catalyze, convene, and share leading research.

BABSON MBA FULL-TIME PROGRAMS

The One-Year and Two-Year programs both reflect the renowned curriculum featuring Babson’s one-of-a-kind Entrepreneurial Thought and Action® methodology. The program you choose all depends on your professional and educational background and career goals.

ONE-YEAR PROGRAM

NO.

TWO-YEAR PROGRAM

The One-Year program is designed to leverage a strong academic foundation in business and a career track that demands an accelerated, full-time experience.

The Two-Year program is designed to deliver a comprehensive business focus to enhance or redirect your career path in a full-time format.

AT A GLANCE

PROGRAM:

14 core courses in summer, 27 elective credits in fall and spring

14 core courses during year one (including consulting project with partner company), 27 elective credits during year two

DURATION: 12 months

DURATION: 21 months

INTERNSHIP OPPORTUNITIES:

IN ENTREPRENEURSHIP

INTERNSHIP OPPORTUNITIES:

Part-time during electives

for 22 consecutive years

Summer between first and second year

2015–2016 COSTS:

U.S.News & World Report

“The One-Year program has

THE LEADER IN ENTREPRENEURIAL EDUCATION

in the areas of leadership and for a better ﬁt of students, staff,

» Babson is the ONLY business school that has developed and

and professors to have taken

Thought and Action®. Using this method, Babson shapes entrepreneurs of all kinds with strong functional knowledge and the skills and vision to navigate change, accommodate

2015–2016 COSTS:

CLASS STATISTICS Entering Class of May 2015

CLASS STATISTICS Entering Class of Fall 2014

strategy. I could not have asked

SIZE OF CLASS AVERAGE WORK EXPERIENCE AVERAGE GMAT SCORE

this journey with.”

AVERAGE GPA

– Damarr Smith M’15

ambiguity, surmount complexity, and motivate teams in

WOMEN U.S. DIVERSITY

a common purpose to create economic and social value in organizations of all sizes and types, everywhere.

INTERNATIONAL STUDENTS

WWW.BABSON.EDU /

/BABSONGRADUATE /

@BABSONGRADUATE

52 5 YRS 601 3.4 48% 36% 58% WWW.BABSON.EDU /

SIZE OF CLASS AVERAGE WORK EXPERIENCE AVERAGE GMAT SCORE AVERAGE GPA WOMEN U.S. DIVERSITY INTERNATIONAL STUDENTS

/BABSONGRADUATE /

The Arthur M. Blank Center for Entrepreneurship is the center for entrepreneurial activity at Babson. The Blank Center enhances the Babson experience by providing a true laboratory for entrepreneurship research and education, offering classrooms, meeting space with teleconferencing capabilities, a library, a cyber café, and the Founder’s Hall, a museum of entrepreneurial excellence. The center focuses on expanding the practice of Entrepreneurship of All KindsTM through innovative cocurricular programs and global collaborative research initiatives that inspire and inform Entrepreneurial Thought and Action®. Outside the classroom, students live entrepreneurship through the comprehensive John E. and Alice L. Butler Venture Accelerator Program, more than a dozen student-run entrepreneurship organizations and forums, and the Boston-area entrepreneurial ecosystem.

CENTER FOR WOMEN’S ENTREPRENEURIAL LEADERSHIP

Tuition is $63,070 for the first year of the program. Estimated tuition for the second year of the program is $39,840.

enabled me to grow immensely

Babson MBA graduates have a differentiated position in the marketplace, employing strong business fundamentals coupled with an entrepreneurial mindset. advanced entrepreneurship as a method, Entrepreneurial

Tuition is $74,843.

THE ARTHUR M. BLANK CENTER FOR ENTREPRENEURSHIP

143 5 YRS 630 3.1 28% 33% 66%

@BABSONGRADUATE

The Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College educates, inspires, and empowers women entrepreneurial leaders to reach their full potential to create economic and social value for themselves, their organizations, and society. The Center does this through innovative education programs, events, and by supporting and widely disseminating research about the unique skills and experiences of women entrepreneurial leaders. Additionally, CWEL supports and advances gender equality as a growth strategy for individuals and for organizations of all sizes, everywhere in the world. CWEL is integrated in the graduate student experience through programs that support development of mentor and network relationships, provide financial support to attend important women’s leadership events, and deliver impactful learning opportunities that meet students’ leadership development needs at this critical stage of their careers.

WWW.BABSON.EDU /

/BABSONGRADUATE /

@BABSONGRADUATE

College Marketing creates informational sheets for the Graduate School, including overviews of each of the four MBA programs, two MS programs, the Certificate in Advanced Management program, and student population highlights. Each sheet describes what makes Babson unique as well as the benefits of a Babson education.

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

The Babson Bridge, located at www.babson.edu/bridge, is the go-to online experience for prospective MBA students. This portal is the place for students to connect to the application and the Babson community.

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS Prospective students receive the Graduate Admissions Newsletter each month after they inquire. The newsletter contains alumni stories, news items, faculty thought leadership, and event information, and serves to keep prospective students engaged on a regular basis. The journey from consider to buy can take months for graduate students and this newsletter keeps Babson top of mind throughout this process. A version without events is sent to students who have submitted their application as a reminder of Babsonâ&#x20AC;&#x2122;s success stories and resources.

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

After joining the Babson Bridge, prospective students begin to receive a strategic series of emails intended to keep them engaged and moving through the process. Content highlights the key aspects of the Babson MBA programs, career outcomes, and the alumni network, and also provides necessary transactional details. Additional emails are sent inviting students to events to meet members of the community and learn more about their program of interest.

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS

231 FOREST STREET, BABSON PARK, MA 02457

CAN WE BUY YOU A CUP OF COFFEE?

ENCLOSED IS A STARBUCKS GIFT CARD FOR YOU AND A FRIEND.

BABSON’S ALUMNI REFERRAL PROGRAM » Because the best recruiters have Babson degrees. www.babson.edu/alumnireferral

Alumni are the best advocates for Babson, so with this in mind, the Alumni Referral program was initiated this year. Alumni of the Blended Learning and Evening MBA programs received Starbucks gift cards and were asked to take a colleague or friend to coffee and share their Babson MBA experience. Then alumni can share their referral back with the College.

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS

WITAMY Bienvenue

Wilkommen

WELCOME DAY

Mire se vini

Byenveni

Selamat Datang Friday, March 13, 2015 Benvenuti

Byenveni

Maligayang Bati

Bienvenidos

Bem vindos

Admitted graduate students are invited to an admitted student Welcome Day either on campus or virtually to further connect with Babson and the community. The goal is to encourage students to enroll and then deposit. All MBA students also were sent a congratulatory gift after their acceptance into the program, as were all MS in Entrepreneurial Leadership students.

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / ADMITTED STUDENTS

45+ COUNTRIES REPRESENTED BY BABSON GRADUATE STUDENTS

37,000 ALUMNI IN 114 COUNTRIES AND ALL 50 STATES

CONGRATULATIONS

NO CLASSES TAUGHT BY TEACHING ASSISTANTS

30+ STUDENT-RUN ORGANIZATIONS OF ALL TYPES

DESTINATION:

Congratulations on your recent acceptance into the Master of Science in Management in Entrepreneurial Leadership program! You’ll develop as an entrepreneurial leader—academically, professionally, and personally— throughout the program, and that growth is represented by four pillars: CREATE, TEACH,

CONSULT, AND REFLECT. The contents of this package reflect those areas of focus and symbolize the first step in the exciting journey on which you are about to embark. We wish you all the best. Graduate Admissions Team F.W. Olin Graduate School of Business Babson College

CONGRATULATIONS on your admittance to the Babson MBA program! Your career will take off with a degree from Babson, and we wish you the best as you embark on this next adventure. Visit www.babson.edu/bridge

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / CURRENT STUDENTS Using social media, weekly newsletters, campus LCD screens, and other communication channels, College Marketing keeps current graduate students aware of and engaged in the opportunities around campus to build their connections, enhance their careers, and make a difference in their communities.

Each week, College Marketing edits, develops, and sends the graduate student newsletter, featuring the latest community announcements and events.

www.babson.edu/marketing

College Marketing / Graduate Marketing

GRADUATE MARKETING COMMUNICATIONS / EMPLOYERS Materials created for employers are aimed at connecting top companies with our top talent. College Marketing creates an

BABSON

array of informational communications that make it easy for organizations to connect and engage with Babson.

2014

We are proud to share the 2014 student employment highlights from the F. W. Olin Graduate School of Business at Babson College. Babson has a unique model whereby our relationship managers provide both career advising and company outreach in assigned industry specialties. For the students, this translates into in-depth industry expertise and unique company insight, while allowing you as a partner organization to efficiently address your talent needs by targeting those who will succeed in your organization. Our MBA graduates, as a result of Babson’s one-of-a-kind Entrepreneurial Thought and Action® methodology, possess both strong foundational business skills and a mindset that allows them to identify and capitalize on opportunities, providing solutions to real-world business problems.

NO.

BABSON MBA EMPLOYMENT REPORT

Partner with Babson, and you can leverage talent that is ready to make

a positive difference from day one.

IN ENTREPRENEURSHIP FOR 21 CONSECUTIVE YEARS – U.S.News & World Report, 1994–2014

Cheri Paulson

Director, Graduate Center for Career Development

“I HAVE RECRUITED BIZCORPS PARTICIPANTS AT BUSINESS SCHOOLS ALL OVER THE COUNTRY, AND I CANNOT THINK OF A SINGLE SCHOOL THAT HAS BEEN AS HELPFUL IN COORDINATING MY VISITS TO CAMPUS AND IDENTIFYING POTENTIAL APPLICANTS AS BABSON.” – Rob Mosbacher, Jr. Founder and Chairman BizCorps

2014 STUDENT POPULATION OVERVIEW FOR YOUR IMMEDIATE HIRING NEEDS PART-TIME POPULATION

FULL-TIME POPULATION

Students enrolled in the One-Year and Two-Year programs desire a full-time MBA experience. These students are either redirecting

AVERAGE YEARS OF WORK EXPERIENCE:

their careers or looking for an accelerated learning environment.

AVERAGE AGE: WOMEN:

28% 10% 60%

Access the working professional population enrolled in our part-time Evening and Blended Learning MBA programs in

AVERAGE YEARS OF WORK EXPERIENCE:

order to address your hiring demands.

AVERAGE AGE: WOMEN:

NUMBER OF COUNTRIES REPRESENTED:

41%

NO.

INTERNATIONAL:

NUMBER OF COUNTRIES REPRESENTED:

This representative sample of the working professional population consists of 293 students in the Evening and Blended Learning programs who enrolled in 2014

This representative sample of the full-time population consists of 240 students in the One-Year and Two-Year programs who graduated at the end of the 2014 academic year.

BABSON’S INTERNATIONAL POPULATION FROM LATIN AMERICA. THIS STRONG REPRESENTATION IS A REFLECTION OF THE DEEP CONNECTION BETWEEN THE REGION AND FOUNDER ROGER BABSON.

31 35% 24% 8%

MINORITIES:

INTERNATIONAL:

A DYNAMIC ALUMNI COMMUNITY

HIGHEST EARNING ALUMNI

AMONG NEW ENGLAND GRADUATE BUSINESS SCHOOLS – PayScale College Salary Report, 2014–2015

“BABSON IS WIDELY KNOWN AS THE TOP-RANKED BUSINESS SCHOOL FOR ENTREPRENEURSHIP. ENTREPRENEURS ARE AGENTS OF CHANGE THAT PERFECTLY FIT WITH THE NATURE OF OUR COMPANY THAT IS CONSTANTLY CHANGING IN EFFORT TO HELP EXPAND AND GROW THE ECONOMIES IN THE WORLD.” – Eduardo Eraña President, Latin America and the Caribbean Visa Inc.

Our

37,000+

alumni in 110 countries provide an

unprecedented international reach. Students and employers can both leverage this professional network to make lasting connections. See how our alumni are making an impact at WWW.BABSON.EDU/REALPEOPLE

SAMPLING OF EMPLOYERS OF CURRENT PART-TIME POPULATION

ASTRAZENECA / ATHENAHEALTH / BAIN CAPITAL / BANK OF AMERICA / BIOGEN IDEC / BNY MELLON BOEING / BOSTON MEDICAL CENTER / BOSTON SCIENTIFIC CORPORATION / BRAINSHARK INC. / BROWN BROTHERS HARRIMAN / CONSIGLI CONSTRUCTION CO. INC. / COVIDIEN PLC / CVS CAREMARK DASSAULT SYSTEMES AMERICAS CORP / DIGITAS / EATON VANCE INVESTMENT MANAGERS / ELI LILLY & CO. / EMC CORPORATION / FIDELITY INVESTMENTS / GE CAPITAL / GENERAL ELECTRIC / GENZYME GOLDMAN, SACHS & CO. / HARBOURVEST PARTNERS LLC / IBM / IROBOT / LAHEY CLINIC / LIBERTY MUTUAL INSURANCE / LIONBRIDGE TECHNOLOGIES / NATIONAL GRID USA / NATIXIS GLOBAL ASSET MANAGEMENT / NOVARTIS PHARMACEUTICALS / PHILIPS HEALTHCARE / PUMA / STAPLES INC. / STATE STREET CORPORATION / THE TALBOTS INC. / WELLINGTON MANAGEMENT / WELLS FARGO / ZIPCAR INC.

FULL-TIME EMPLOYMENT CLASS OF 2014 CAREER STATISTICS x

85%

WERE OFFERED A JOB WITHIN THREE MONTHS OF GRADUATION*

83%

ACCEPTED A JOB OFFER WITHIN THREE MONTHS OF GRADUATION*

58% 30%

JOINED A FAMILY BUSINESS

18%

STARTED A BUSINESS

INCREASE OF COMPANIES THAT CONDUCTED INTERVIEWS ON CAMPUS FOR INTERNATIONAL STUDENTS OVER A THREE-YEAR PERIOD

INCREASE IN NEW COMPANY PARTNERSHIPS OVER A THREE-YEAR PERIOD

GRADUATES BY TOP JOB FUNCTION MARKETING/SALES 24% GENERAL MANAGEMENT 22% FINANCE/ACCOUNTING 10% CONSULTING 10% BUSINESS ANALYTICS 6% OPERATIONS/PRODUCTION 6% STRATEGY 6% PRODUCT MANAGEMENT 4%

*Of those in an active job search

AVERAGE U.S. BASE SALARY

$89,341

GRADUATES BY TOP INDUSTRIES TECHNOLOGY 20% CONSUMER PRODUCTS/RETAIL 19% FINANCIAL SERVICES 18% CONSULTING 8% LIFE SCIENCES/HEALTHCARE 7% NONPROFIT/EDUCATION 6% MANUFACTURING 5% REAL ESTATE 4%

“BABSON STUDENTS UTILIZE BOTH PROGRESSIVE THINKING AND BIG DATA SYNTHESIS TO DRIVE IMPACTFUL INSIGHTS. THEY ELEVATE THE WAY IN WHICH WE CONDUCT BUSINESS, EXHIBITING AN ABILITY TO CREATIVELY PROBLEM SOLVE, COLLABORATE, AND LEAD IN AN INSPIRING MANNER.” – Christina Lynch Senior Marketing Manager Ocean Spray Cranberries

16%

(AVERAGE OVERALL SALARY: $83,191)

37%

INCREASE IN GENERAL MANAGEMENT DUE TO LEADERSHIP DEVELOPMENT PROGRAMS

College Marketing creates print materials, including the annual employment report, and aligns the website experience to aid in the recruiting and partnership conversations the Center for Career Development has with employers. An admission version of the outcomes report is created and available for graduate students in print and online versions. 82

www.babson.edu/marketing

Graduate Marketing / College Marketing

GRADUATE MARKETING COMMUNICATIONS / EMPLOYERS

TOP 2014 MBA EMPLOYMENT BY FUNCTION

Tomorrow’s Leaders—Ready Today

8% CONSULTING

Babson’s management faculty is a mix of scholars, experienced business leaders, and senior leaders from consulting firms. They prepare students to apply both rigorous analytical techniques and practical business understanding to the challenges facing organizations today.

7% Life Sciences/Healthcare

Students participate in hands-on consulting projects in the One- and Two-Year

6% Other

Babson MBA programs. These real-world, real-time business projects are backed

20% Technology 19% Consumer Products/Retail 18% Financial Services

6% Education/Nonprofit

by a multidisciplinary faculty to partner with the business community. Our MBA curriculum uses a case-based teaching method, which reinforces and expands

5% Manufacturing

the classroom experience.

4% Real Estate

Engagement and Sponsorship Opportunities

Percentages may not add up to 100 due to rounding.

REPRESENTATIVE EMPLOYERS Altman Vilandrie & Company Cognizant Deloitte Fidelity Business Consultant Health Advances Imaginatik

that enables our students to take action in the face of uncertainty to overcome

Under the direction of a Babson faculty adviser, teams of three to seven high-level MBA students use Entrepreneurial Thought and Action®*, critical thinking, problem solving, and teamwork skills to tackle your organization’s real challenges in real time. The Office of Experiential Learning works with you to develop the scope of your project in preparation for faculty review.

SAMPLE PROJECT SCOPES

Tomorrow’s Leaders – Ready Today Whether you want to market specific openings for internships and jobs or participate in one of our many student-run specialty business conferences, Babson offers many opportunities for promoting your company. Join us as an industry panelist. Spend an evening giving a mock interview with students. Invite students to tour your company and experience your culture. Meet with students during walk-in hours on campus. Answer careerrelated questions from the perspective of a recruiter or hiring manager. Give a brief overview of your company and a snapshot of your functional area of expertise as it relates to current industry trends and challenges. Join our faculty as a guest speaker, or sponsor an educational case study, and gain exposure for your company.

Connect Your Organization with Babson

Finance, Business Analytics, Globally Emerging Markets, Social Media, and Entrepreneurship

INSIGHT FROM BABSON’S ET&A®

ACCESS TO TOP TALENT

Analytical and creative approach to problem solving

Highly educated, global, motivated professionals; source for future internships or full-time jobs

in your organization.

@BABSONGRADUATE

REAL-TIME DELIVERY

FACULTY ADVISING

Adaptive and collaborative partnering relationship

Faculty expertise with deliverables from student teams

/BABSONGRADUATE

STUDENT SITE VISITS: Host a group of students

COMPANY INFORMATION SESSIONS: Gain brand

CLASSROOM INVOLVEMENT: Visit a classroom

recognition and discuss specific job openings.

as a guest speaker, or sponsor a case study.

EXECUTIVE INDUSTRY PANELS: Speak on a panel during a Babson industry-focused event.

EMPLOYER MEET & GREET: Serve as a host and mingle with students during these casual, early-evening events.

STUDENTS AS CONSULTANTS: Give students

CAREER CONVERSATIONS: Educate a select

NO.

at your office for a tour and presentation.

group of students about your industry and expertise.

IN ENTREPRENEURSHIP FOR 21 CONSECUTIVE YEARS

U.S.News & World Report 1994-2014

FOR MORE INFORMATION OR TO SCHEDULE A MEETING with our relationship managers, please contact us at 781-239-4210 or at gradrecruiting@babson.edu.

See reverse for calendar and contact information.

WWW.BABSON.EDU/TALENT

EMPLOYER IN RESIDENCE: Engage with students during on-campus, walk-in hours.

real-world experience with a team-based consulting project for your company.

obstacles, create opportunities, and develop creative solutions to challenges

FOR MORE INFORMATION OR TO SCHEDULE A MEETING with our relationship managers, please contact us at 781-239-4210 or at gradrecruiting@babson.edu.

/BABSONGRADUATE /

– Lisa Mahaney, Former Associate Marketing Manager–Innovation, Ocean Spray

is Babson’s one-of-a-kind methodology

Stax Inc.

WWW.BABSON.EDU /

REAL-WORLD CHALLENGES “The team that I worked with was fantastic! They each had a very unique perspective and all of them brought something exciting to the table.”

*Entrepreneurial Thought and Action®

Simon-Kucher & Partners

12/14_GRADMKT-5413

With Babson’s Experiential Learning programs, our graduate students provide innovative solutions to a project-based challenge in your organization.

PARTNER ORGANIZATION BENEFITS

» On-campus company infosession and interviews » Student consulting projects through Experiential Learning » Employer in Residence program » Consulting-specific executive industry panels » Consulting case competition » Student visits to company » Commercialization competitions » Student-run Babson Consulting Club » Customized executive education courses » Volunteer case preparation training

PA Consulting Group

Systems Evolution

PROMOTING YOUR COMPANY AT BABSON

BABSON MBA STUDENT CONSULTING TEAMS PROMOTING YOUR COMPANY

CONSULTING

CONSULTING AT BABSON

@BABSONGRADUATE

WWW.BABSON.EDU/MBA /

/BABSONMBA /

@BABSONMBA

College Marketing creates numerous information sheets, for the Graduate School to provide to employers, explaining how they can connect with Babson, how Babson students can solve their business problems, and how our school relates to specific industries. The team also repurposes the content for the website.

www.babson.edu/marketing

BABSON EXECUTIVE AND ENTERPRISE EDUCATION Babson Executive and Enterprise Education is one of the worldâ&#x20AC;&#x2122;s top executive education providers, as recognized by clients as well as Financial Times and Bloomberg Businessweek. Distinguished Babson faculty members work with clients in a dynamic learning laboratory to develop entrepreneurial leaders through engaging and action-based learning experiences and solutions. We help our clients solve real-world business challenges, and create and capitalize on economic opportunities.

Executive and Enterprise Education Marketing / College Marketing

ENROLL HIRE SIGN CONTRACT GIVE

BECOME AWARE

CONSIDER

EVALUATE

BUY

INQUIRE

APPLY ENGAGE

BOND

ENJOY ADVOCATE

primary focus

ATTEND PARTICIPATE PARTNER SHARE

secondary focus supports

www.babson.edu/marketing

College Marketing / Executive and Enterprise Education Marketing

EXECUTIVE AND ENTERPRISE MARKETING COMMUNICATIONS / PAID MEDIA To generate program awareness and lead generation, as well as remain competitive in the professional development landscape, Babson Executive and Enterprise Education Marketing runs paid media placements, in conjunction with Institutional Marketing and Graduate Marketing, for Babsonâ&#x20AC;&#x2122;s executive and enterprise offerings, including online buys, email blasts, and Google Pay Per Click (PPC).

Connelly Partners worked with College Marketing to create banner ads and microsite landing pages highlighting Babsonâ&#x20AC;&#x2122;s executive education opportunities. 86

www.babson.edu/marketing

Executive and Enterprise Education Marketing / College Marketing

EXECUTIVE AND ENTERPRISE MARKETING COMMUNICATIONS / PROSPECTIVE CLIENTS College Marketing produces materials that promote both open enrollment and custom programs for individuals and organizations. This includes brochures, ads, search marketing, websites, newsletters, and multimedia assets, among other efforts. “Babson is playing an integral role in transforming Scotland’s economy through the learning and development services they provide to our Saltire Fellows. Their expertise in entrepreneurship makes them an ideal partner for the innovative and groundbreaking Saltire Fellowship Program.”

sandy kennedy CEO

ruairidh henderson Saltire Fellow

neil campbell Saltire Fellow

SALTIRE

The Saltire Fellowship is a world-class, one-year program that equips a select group of high-potential fellows with the skills and attitude required to take a leadership role within Scottish business. The Saltire Foundation is an independent nonprofit organization that was established because Scotland needs individuals with the business skills and entrepreneurial drive to transform Scottish companies into global businesses of scale. It has the support of some of the world’s leading multinational companies, as well as Scotland’s top entrepreneurs, Scottish Enterprise, GlobalScots, and The Entrepreneurial Exchange. The fellowship blends the teaching from Babson College with hands-on international experience at a large multinational company as well as a Scottish high-growth, small- to medium-sized enterprise. In addition to delivering an intensive three-month learning experience at Babson College’s campus, Babson supports the fellows with additional learning experiences during other stages of the fellowship. / enterprise education /

BABSON EXECUTIVE AND ENTERPRISE EDUCATION

UNIVERSIDAD CATOLICA DEL NORTE ChILE

Founded in 1956, Universidad Catolica del Norte is a Catholic university located in Antofagasta, Chile. The university has 10,000 students and its academic departments include Engineering, Sciences, Economics and Business Administration, Liberal Arts, and Geology. Universidad Catolica del Norte has participated in several Babson College programs. Faculty members from the institution have participated in the Symposium for Entrepreneurship Education (SEE program) to be prepared with cutting-edge knowledge and tools for teaching entrepreneurship. The university also participated in Babson’s Case Collection, sponsored by Banco de Chile, an initiative that gathered case studies of entrepreneurial companies across a range of dimensions including startup ventures, family businesses, corporate entrepreneurs, and social entrepreneurs. Universities from all regions of Chile participated in the Case Collection, and a major benefit was that participants learned to write new cases and, as a result, new cases have been incorporated into entrepreneurship courses at their universities.

/ enterprise education /

“Babson’s programs are like an injection into the vein of entrepreneurship. The SEE program helped me understand best practices for teaching entrepreneurship, while the Case Collection explored an applied methodology for developing entrepreneurship cases across Chile.”

gianni romani chocce Assistant Professor

MORE ABOUT BABSON EXECUTIVE AND ENTERPRISE EDUCATION

open enrollment programs Our open enrollment programs are designed to develop individuals and teams in focused areas. Programs are offered several times a year. Programs include: » Bio-Pharma: Mastering the Business of Science » Coaching Inside the Organization: The Certification Program for Internal Coaches » Finance for Today’s Nonfinancial Professionals » IT Leader Development Consortium

babson executive conference center Babson’s award-winning, state-of-the-art meeting and conference center is available for all of your program and meeting needs. Featuring meeting space, conference rooms, highly acclaimed dining, and comfortable accommodations, the Babson Executive Conference Center is located on Babson College’s campus in Wellesley, Massachusetts, 20 minutes from Boston and Logan International Airport. Features of our conference center: » 22,500 square feet of meeting space, 37 conference rooms, and four amphitheaters » 211 guest rooms, a fresh dining experience, and a relaxing pub atmosphere » Telepresence suite; complimentary wireless Internet access

» Leadership and Influence » Moving from Managing to Leading: The Women’s Program at Babson » Social Media Management: Strategies and Practices for the New Social World » Strategic Planning and Management in Retailing For more information on open enrollment program offerings, visit www.babson.edu/bee.

babson insight Babson Insight is a unique source of thought leadership developed by Babson Executive Education. Each issue’s articles explore current business issues faced by today’s leaders through the lens of Entrepreneurial Thought and Action. Subscribe to this free e-mail newsletter at www.babson.edu/babsoninsight.

in all meeting rooms, public spaces, and guest rooms » Sophisticated audiovisual resources, from built-in projection equipment to 19 break-out rooms with computers, wireless keyboards, and 42-inch plasma screens » Simultaneous translation services available; some bilingual staff » Professional conference personnel and

center for information management studies (cims) A consortium of member companies, industry experts, and academic leaders, CIMS promotes the effective application of information technology and helps companies develop successful IT managers and leaders.

audiovisual technicians on staff » Executive business center » Outdoor function space

www.babson.edu/marketing

College Marketing / Executive and Enterprise Education Marketing

EXECUTIVE AND ENTERPRISE MARKETING COMMUNICATIONS / PROSPECTIVE CLIENTS

DRIVING ECONOMIC GROWTH THROUGH ENTREPRENEURSHIP ECOSYSTEMS: A PROGRAM FOR PUBLIC AND PRIVATE SECTOR LEADERS

WTH

urship

wth

and is

also has

arvard

How

. He is

council

ed his

MAY 11–13, 2015 / $3,500 BABSON EXECUTIVE CONFERENCE CENTER / Babson Park, MA WWW.BABSON.EDU/BEE/ESHIPECOSYSTEMS

11/2014 EXECMKT-3174

Babson Executive and Enterprise Education promotes groups of programs, such as entrepreneurship programs, with brochures and other materials created by College Marketing.

www.babson.edu/marketing

Executive and Enterprise Education Marketing / College Marketing

EXECUTIVE AND ENTERPRISE MARKETING COMMUNICATIONS / PROSPECTIVE CLIENTS

ADERSHIP PROGRAM

WHO LEADS THE PROGRAM?

WOMEN’S LEADERSHIP PROGRAM:

LEADERSHIP AND INFLUENCE

FROM OPPORTUNITY TO ACTION leadership and influence

> October 26–30, dates Allan R. Cohen is a2015 professor of management and the Edward A. Madden

dates > October 19–23, 2015

ve learning laboratory of

> BabsonProfessor Distinguished ofConference Global Leadership atWellesley, Babson College. location Executive Center, MA He recently

location > Babson Executive Conference Center, Wellesley, MA

entrepreneurial leaders

two years as the interim deanaccommodations, of the graduateand program cost* >served $6,850 (includes program materials, meals) at Babson, and

cost* > $5,800 (includes program materials, accommodations, and meals)

men’s Entrepreneurial

dership positions in

completed seven years as vice president of academic affairs and dean of faculty.

learn more > www.babson.edu/bee/women

d has worked as an

learn more > www.babson.edu/bee/leader

A consultant on organizational change for companies such as GE, he helped found 1-800-882-EXEC / +781-239-4354 / exec@babson.edu

vate and public sectors.

1-800-882-EXEC / +781-239-4354 / exec@babson.edu

the Indian Institute of Management in Ahmedabad. He also is the co-author of *Call to learn about available discounts.

veloping innovative

Managing for Excellence; the award-winning Alternative Work Arrangements; Power Up:

verse organizations.

Transforming Organizations Through Shared Leadership; and Influence Without Authority.

*Call to learn about available discounts.

management, and

rge Washington

In a world that is increasingly unpredictable and uncertain,

egree in applied

femaleKeith managers of all types and sizes need Rollag isat anorganizations associate professor of management at Babson College. His

achelor’s degree in

teaching focuses on organizational behavior, leadership; his to possess entrepreneurial leadership skillsteamwork in order and to make

CATALYZING ACTIVE AND STRATEGIC LEADERSHIP

research focuses primarily on newcomer socialization and training, organizational a strategic impact. While an understanding of fundamental culture, social networks, management education, and leadership development.

business disciplines is helpful, it’s no longer enough.

From 2008–2011 he served as the chair of the Management Division at Babson College, supervising more than 40 full- and part-time faculty.

Women’s Leadership Program: From Opportunity to Action is Rollag has published articles in MIT/Sloan Management Review, Journal of Organizational Behavior, Journal of Occupational and Organizational Psychology, a transformational, five-day leadership development program

In today’s integrated, fast-paced, and virtual business environment,

ENHANCE YOUR ABILITY TO LEAD IN TOUGH AND COMPLEX TIMES

leadership can mean taking an initiative, acting on a good idea, or figuring a better way to reach your goals. Today, leadership is not just a top-down idea. Leadership occurs at every level of every organization—from top down to bottom up. Managing day-to-day activities and achieving key objectives can

Journal of Management Education, and Contingent Workforce Strategies. His research that will help you embrace your role as a strategic and

be challenging, especially when working with individuals who

entrepreneurial thinker and leader. Review, Wired News, IEEE Spectrum, New Venture Development, and the Boston

don’t report to you. To succeed, executives need to find new

also has been featured in Harvard Management Update, Stanford Social Innovation

Business Journal.

ways to influence, get buy-in, and collaborate across traditional

You’ll bring back to your company invaluable new tools,

business boundaries.

concepts, resources, and approaches for driving innovation and growth, regardless of market uncertainty. And, you will build the

To explore these evolving concepts of business leadership,

competencies and confidence you need to develop an effective

Babson Executive Education offers Leadership and Influence,

personal leadership identity and create new levels of value for

a program focused on developing the management and

your organization.

interpersonal tools that you can use to collaborate with and inspire others toward a common goal.

05/15_EXECMKT-3797

www.babson.edu/bee / 781-239-4354 / exec@babson.edu www.babson.edu/bee / 781-239-4354 / exec@babson.edu

05/15_EXECMKT-3799

www.babson.edu/bee / 781-239-4354 / exec@babson.edu

Each open enrollment program has its own brochure. College Marketing writes, designs, and prints these brochures, as well as repurposes the content and develops each program’s Web page. Other materials created by College Marketing to promote open enrollment programs include postcards and emails.

www.babson.edu/marketing

College Marketing / Executive and Enterprise Education Marketing

EXECUTIVE AND ENTERPRISE MARKETING COMMUNICATIONS / PROSPECTIVE CLIENTS

College Marketing creates a variety of website and multimedia assets to reinforce Babson Executive and Enterprise Education’s unique positioning of developing entrepreneurial leaders. Work includes The Entrepreneur’s Boot Camp video as well as commercials for blended learning programs and case studies, among others.

www.babson.edu/marketing

Executive and Enterprise Education Marketing / College Marketing

EXECUTIVE AND ENTERPRISE MARKETING COMMUNICATIONS / CURRENT AND PAST CLIENTS

College Marketing designs, builds, and sends executive education newsletters, including Babson Insight, Retailing Newsletter, and Babson Insight for Educators. These thought leadership pieces encourage prospective and past clients to continue to engage with Babson by offering relevant, quality content, including multimedia content produced by College Marketing.

www.babson.edu/marketing

CENTERS AND INSTITUTES Babsonâ&#x20AC;&#x2122;s centers and institutes represent key tenets of our institutional mission. We promote content aligned to our content strategy for the centers, fueling the bond with the Babson experience and building reputational capital and awareness.

Centers and Institutes / College Marketing

THE ARTHUR M. BLANK CENTER FOR ENTREPRENEURSHIP

THE LEWIS INSTITUTE

Expands the practice of Entrepreneurship

Redefines expectations for business

of All Kinds through innovative cocurricular

by moving from social responsibility

programs and global collaborative research.

to social relevance.

STEPHEN D. CUTLER CENTER FOR INVESTMENTS AND FINANCE

CENTER FOR WOMEN’S ENTREPRENEURIAL LEADERSHIP

Advances the understanding and

Provides programs that help women and

practice of investments and finance

men develop leadership skills and a gender-

in our global economy.

enlightened entrepreneurial mindset.

www.babson.edu/marketing

College Marketing / Centers and Institutes

CENTERS AND INSTITUTES MARKETING COMMUNICATIONS College Marketing supports the centers and institutes with compelling print and online solutions to both drive increased engagement for their offerings as well as communicate major events and announcements.

WHAT DIRECTION IS YOUR STARTUP HEADED IN?

BUTLER VENTURE ACCELERATOR PROGRAM AT BABSON

VENTURE ON.

BABSON COLLEGE CONGRATULATES THE 2014 ACADEMY OF DISTINGUISHED ENTREPRENEURS (ADE) INDUCTEES:

DIANE HESSAN, CHAIRMAN, COMMUNISPACE ALAN TREFLER, FOUNDER AND CEO, PEGASYSTEMS GRAHAM WESTON, CO-FOUNDER AND CEO, RACKSPACE These three inductees join a network of more than 100 entrepreneurial leaders globally renowned for creating economic and social value. We are proud to honor the accomplishments of our newest ADE members and their companies, and look forward to their continued positive impact on the world.

VISIT EAK.ORG for more information on these and other inspiring entrepreneurs.

The Arthur M. Blank Center for Entrepreneurship online and print collateral. 94

www.babson.edu/marketing

Centers and Institutes / College Marketing

CENTERS AND INSTITUTES MARKETING COMMUNICATIONS

ACCELERATE FROM IDEATION TO LAUNCH

but was not quite sure what me reflect my life purpose N, I probably would not have

nder of BeautyBar by B.Lo

usan Duffy brings decades of combined ding companies, teaching entrepreneurship, ralleled.

Created by the Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College, the Women Innovating Now (WIN) Lab is an innovative, yearlong residency program for women entrepreneurs at Babson who are ready to think big, be bold, and launch successful companies.

PEOPLE /

WIN Lab participants have access to successful, women-entrepreneur facilitators, role models, coaches, and speakers who share experiences, challenge assumptions, and push boundaries.

PROCESS /

We develop requisite entrepreneurial skills through highly collaborative, versus hyper-competitive, activities. Additionally, we use creativity, humor, and play in a way that ignites entrepreneurial potency.

PLACE / The idea of the entrepreneurial space is

redefined through field trips to women-led companies and access to off-campus workspaces for women.

PARTICIPANTS / The WIN Lab is open to Babson undergraduate students, graduate students, and alumna.

HOW IT WORKS

Series II / January–April

Kickoff Retreat

The two-day, intensive retreat includes self-exploration, idea investigation, entrepreneurial inspiration, and WIN community building.

Series I / September–December

In Part One of the program, WINners develop their entrepreneurial identities, refine their business concepts, and produce an initial prototype for testing. Retreats, expert guests, one-on-one coaching sessions, and field excursions focus on topics, including: > The startup of you > Creative thinking and prototypes > Investable management teams > Entrepreneur identity and leadership embodiment > Curiosity, imagination, creativity

Series I Milestone / Define business, design and build prototype, share at WIN Lab Showcase in November

WIN 101

In the second half of the WIN program, WINners evolve their prototypes, create a marketing plan, and develop a launch and funding strategy. Visits to entrepreneurship hubs, such as Cambridge Innovation Center and MassChallenge, as well as startups, help WINners learn about: > Go-to-market strategies > Advisory boards and networks > Pathways to funding Series II milestone / Pitch business model, growth plan, and viable prototypes to investors

WIN RESOURCES The WIN Lab provides students with a best-in-class community of experts, including: > Entrepreneur facilitators > Experienced coaches > Expert speakers > Field trips to women-owned businesses > Off-campus workspace at Collaboratory 4.0, a co-working and startup incubator focused on supporting majority women-owned businesses

“One of the greatest benefits of WIN Lab is the support and backing, not only from colleagues, but also from the WIN members, as well as the entrepreneurs in residence. At WIN, there’s always someone I can talk to, share ideas, and work together with.”

What is WIN?

– Emily Lagasse, founder, FedWell pet foods

WIN is a hands-on learning laboratory that combines leadingedge education with access to proven experts and ample opportunities to experiment. Throughout the experience, the “WINners”—who are chosen to participate in the lab, not based on existing business ideas, but on their potential for entrepreneurial success—iterate their ideas, design and test prototypes, and prepare to launch their ventures.

Why Women?

Most venture accelerators are designed by men, for men, with typical participation rates of four men to every woman. At WIN, we understand that there is more than one right way to achieve entrepreneurial success. We take a different approach that leverages and amplifies the unique version of entrepreneurship potential that women bring to the table. We do this by focusing on three core elements of the accelerator experience: people, process, and place.

NLAB on Non-Toxic.

CWELMKT-641 7/14

APPLYING TO WIN

CANDIDATES WHO APPLY TO THE WIN LAB ARE INTERVIEWED BY BABSON FACULTY, STAFF, AND SUCCESSFUL ENTREPRENEURS.

Visit www.babson.edu/winlab for more information.

Center for Women’s Entrepreneurial Leadership WinLab brochure

www.babson.edu/marketing

College Marketing / Centers and Institutes

CENTERS AND INSTITUTES MARKETING COMMUNICATIONS

HERE, SOCIAL

INNOVATION TAKES FORM

FIND A WAY TO SAY YES It’s more complex than you think, especially when your job is to create unexpected partnerships between widely varied individuals, industries, and businesses. We’re in the business of building relationships, not transactions, and those relationships sustain our mission. That mission? To show there is no distinction between social responsibility and profitability—what’s good for the bottom line is also good for society.

THERE’S NO ROUTINE WAY TO CHANGE THE STATUS QUO.

SEE FOR YOURSELF.

THE LEWIS INSTITUTE AT BABSON COLLEGE

WE BELIEVE THAT DESIRE, RELATIONSHIPS, AND INTEGRATED ACTIONS CREATE A WORLD WHERE EVERYONE’S NEEDS ARE BETTER MET.

PROMOTING

STEERING

It began with an action tank: the Babson Social Innovation Lab.

A Babson MBA has a passion for—but no background in—sustainable food.

One Babson MBA’s journey takes her from development at NPR to consulting at Bain.

Funded by Toyota, designed to build a better world through entrepreneurship,

Undeterred, she convenes a conversation and is heard.

The pivot point? A meeting with the Lewis Institute.

The lab becomes a bridge between the automaker and the Greater Boston Food Bank (GBFB).

Incubated by the Lewis Institute, she embraces entrepreneurship as a solution.

Seeing her desire for socially responsible investing, a custom fellowship is designed,

Curriculum is developed to implement the legendary Toyota Production System,

A yearlong project begins as a trial.

Through which she can be empowered and engaged.

And a team of undergraduates sets about improving GBFB’s Marketplace service.

It evolves organically into Food Sol, a hub of innovation.

When the book on creating social value came together, she becomes a co-author,

Collaborative and action-based, Food Sol tackles global challenges in the food system.

Interviewing Fortune 500 executives for insight into social innovation.

Because food is everybody’s business.

The book has been published. Her chapter continues to be written.

UNUSUAL PARTNERSHIPS

Global manufacturing insights are put into action, with everyone “learning by doing.” The result? Social innovation leads to more sustainable ways to distribute fresh food. DISCOVER HOW INNOVATION CAN BUILD A BETTER WORLD AT WWW.BABSON.EDU/SOCIALINNOVATIONLAB»

NONLINEAR JOURNEYS

ACTIVATING

CHANGEMAKERS

FIND OUT HOW ENTREPRENEURS ARE REDESIGNING THE GLOBAL FOOD SYSTEM AT WWW.FOODSOL.ORG»

LEARN MORE ABOUT SOCIAL VALUE CREATION AT WWW.BABSON.EDU/CREATINGSOCIALVALUEBOOK»

CHERYL KISER Executive Director, The Lewis Institute and Babson Social Innovation Lab

GN T NG

BREAKTHROUGH INTERACTIONS For some, Babson’s president speaking to the C-suite of General Mills would be the end goal.

CULT VAT NG

RELATIONSHIPS

FOSTER NG

SOCIAL VALUE IN BUSINESS

PARTNER WITH THE LEWIS INSTITUTE

LEFT n a e 2012 Co ege Ma ke ng ex ended he M ss on Defin on campa gn o o he ns u ona goa s beg nn ng w h soc a nnova on—ano he key ene o he Co ege s m ss on and he co e o The Lew s ns u e Func ona y was added o he o g na define babson edu s e o nc ude an a ea o define soc a nnova on a definesoc a babson edu ABOVE The Lew s ns u e b ochu e

www.babson.edu/marketing

Centers and Institutes / College Marketing

CENTERS AND INSTITUTES MARKETING COMMUNICATIONS OUR MISSION At the Cutler Center, we’re always looking to advance the understanding and practice of investments and finance in the global

STUDENT EXPERIENTIAL LEARNING

We help provide Babson students with unique opportunities to learn and lead, giving them access to technology resources and exclusive experiential learning programs designed to prepare them for successful careers in financial services.

BABSON COLLEGE FUND

economy, pursuing collaborations that help teach everyone how to make better financial

The Stephen D.

CUTLER CENTER for Investments and Finance Developing tomorrow’s finance leaders

decisions in today’s rapidly changing world.

BEATING THE S&P 500 FOR

BABSON

The Babson College Fund (BCF) is an academic program in which a select group of undergraduate and graduate students manage a portion of the Babson College endowment, gaining investment

10 YEARS

research and portfolio management skills as well as practical

AND COUNTING.*

experience. The student-run fund is an accredited course guided

S&P 500

by faculty and Executives in Residence that has consistently outperformed the S&P 500 over the last decade.

*As of April 24, 2015.

Learn more at www.babson.edu/BCF

STUDENT FINANCE ORGANIZATIONS Students interested in finance may continue their learning

BABSON

“

The Cutler Center exemplifies Babson’s real-world approach to education, its commitment to innovative research, state-of-the-art resources, and programs that uniquely prepare students for careers in investments and finance.

”

– Bruce Herring ’87, CIO, Global Asset Allocation, Fidelity Investments

BEATING THE S&P 500 FOR

7 YEARS

AND COUNTING.

outside of the classroom by joining one of the many student finance organizations on campus. We are proud to provide both financial support and guidance to these organizations, which regularly host speakers, workshops, and conferences to help

Peer S&P Group 500

expand and deepen their knowledge of the finance world. Learn more at www.babson.edu/financeorgs

7 years outperformed S+P 500 and Peer Group. Report end date: May 8, 2014.

ROTMAN TRADING COMPETITION The Rotman International Trading Competition (RITC) is an annual event held in the heart of Canada’s financial district in downtown Toronto. RITC brings teams of students and faculty from leading universities around the world, and every spring Associate Professor Ryan Davies leads a team of undergraduate and graduate Babson students to participate in the unique

DID YOU KNOW?

9,000+

Babson alumni work in financial services

SPEAKERS / PROGRAMS / PARTNERSHIPS

three-day conference.

FINANCE IS THE NO.1 INDUSTRY EMPLOYING BABSON STUDENTS

We do more than train future finance professionals—we provide learning and networking opportunities that bring together faculty, students, alumni, and industry leaders while connecting Babson to the global finance community.

BABSON INVESTMENT MANAGEMENT CONFERENCE

THOUGHT LEADERSHIP

Hosted in partnership with the student-run Babson Investment Management Association

We host leading speakers from academia, government, entrepreneurial finance, and the

(BIMA), the Babson Investment Management Conference is our most highly anticipated

investments industry at Babson, in Boston and New York City, and abroad. These speakers,

annual event, bringing together leading figures in finance to share their insights, provide

who present cutting-edge research, market outlooks, and insights from their real-world

perspective, and identify the areas of greatest opportunity and risk.

experience, have included Karl Case of the Case-Shiller real-estate index, former New

BOSTON SECURITY ANALYSTS SOCIETY Every year, the Cutler Center connects Babson to Boston by sponsoring the Boston

Hampshire Governor and U.S. Senator Judd Gregg, and Lloyd Blankfein, chairman and CEO of Goldman Sachs.

Security Analysts Society (BSAS) Annual Market Dinner and partnering with the BSAS to

FEI BOSTON

host our Boston Speaker Series. By bringing events to Boston, we connect with a larger

We partner with the Boston chapter of Financial Executives International (FEI) to offer

alumni audience and earn greater visibility for finance at Babson among the investing

their monthly professional development series at Babson. These continuing education seminars, which bring senior finance executives to campus, give interested students

community.

access to corporate-finance-specific events, and promote Babson as a finance educator.

TEACHING AND FACULTY RESEARCH We are proud to provide financial support

THE CUTLER CENTER INVESTMENTS LAB The Cutler Center Investments Lab provides students, staff, faculty, and Babson alumni

and technology resources to Babson faculty as they pursue vital research, deliver intellectually rigorous academic programs, and use their real-world experience to deliver practical insights to our students. Examples of our funding and management efforts include the Finance Division’s Research Seminar Series and the Cutler Center Fellows Program.

with access to state-of-the-art research and data resources. It’s in constant use by undergraduate students conducting financial analyses for class projects, MBA students examining mergers and acquisitions, and faculty preparing for class and conducting research. Babson College Fund students also utilize the lab to manage their investment portfolio.

To learn more, contact:

OUR LAB OFFERS A WIDE ARRAY OF TECHNOLOGY RESOURCES, INCLUDING: » Bloomberg terminals » S&P Capital IQ » Morningstar » Rotman Interactive Trader » Thomson One » ARGUS Commercial Real Estate

www.babson.edu/cutlercenter

LEARN MORE AT WWW.BABSON.EDU/CUTLERRESOURCES

Ryan Davies, Cutler Center faculty director rdavies@babson.edu / 781-239-5345

FINANCE IS THE NO. 1 UNDERGRADUATE CONCENTRATION AT BABSON

Cutler Center brochure

www.babson.edu/marketing

ALUMNI AND FRIENDS NETWORK AND DEVELOPMENT The primary responsibilities of College Marketing with Babsonâ&#x20AC;&#x2122;s Alumni and Friends Network is to augment Babson pride among our community, enabling us to engage our network in advocacy to build the reputation of the College and to promote repeat buying, primarily in the form of giving and volunteerism. We work directly with Development to craft the communications that align to its annual fund and stewardship plans.

Alumni and Friends Network and Development / College Marketing

ENROLL HIRE SIGN CONTRACT GIVE

BECOME AWARE

CONSIDER

EVALUATE

BUY

INQUIRE

APPLY ENGAGE

BOND

ENJOY ADVOCATE primary focus

ATTEND PARTICIPATE PARTNER SHARE

secondary focus supports

www.babson.edu/marketing

College Marketing / Alumni and Friends Network and Development

ALUMNI AND FRIENDS NETWORK MARKETING COMMUNICATIONS

Each month, College Marketing curates content for the Babson Alumni Newsletter, in addition to developing, sending, and analyzing the metrics around email open rates and click-through rates. The team also works to promote various events and initiatives throughout the year that fuel engagement, such as Reunion and Homecoming and Day of Service.

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Alumni and Friends Network and Development / College Marketing

ALUMNI AND FRIENDS NETWORK MARKETING COMMUNICATIONS

“WHETHER IT HAS BEEN JUST A FEW YEARS OR A FEW DECADES SINCE YOU’VE RETURNED TO CAMPUS, BABSON IS EAGER TO WELCOME YOU BACK. REUNION IS A CHANCE TO CELEBRATE OUR BEST TRADITIONS, RENEW OLD FRIENDSHIPS, SEE FIRSTHAND HOW BABSON HAS EMBRACED THE FUTURE, AND SHARE THE PRIDE THAT WE ALL HAVE FOR THIS EXTRAORDINARY PLACE. I HOPE YOU WILL JOIN US!”

REUNION EVENTS

GENERAL INFORMATION

LOOKING BACK. GIVING BACK.

FRIDAY

HOTEL ACCOMMODATIONS

WEBINAR / Noon EST

Join Professor of Finance Richard Bliss for an informative lunchtime webinar. The best part? No final exam!

We encourage you to make your travel plans as soon as possible. We have secured room blocks for a discounted rate at the Babson Executive Conference Center and at Hotel Indigo. Book your stay now to enjoy these benefits. Visit www.babson.edu/celebrations for more details.

Reunion is a chance to reflect on the experiences we had at Babson, the friendships we formed, and the futures we set in motion. Please consider celebrating Reunion with a gift of any size to Babson.

REUNION RECEPTION / 6:30–8:30 p.m. The party starts Friday night! Kick off the weekend among friends, both old and new at the Babson Executive Conference Center!

CHILDCARE

MILESTONE CELEBRATION RECEPTIONS / 6:30–8:30 p.m. Babson Executive Conference Center This year marks several celebratory milestones for athletics and Greek life: 60th anniversary of Men’s Soccer 40th anniversary of Women’s Volleyball 35th anniversary of Kappa Kappa Gamma 30th anniversary of Women’s Cross Country 30th anniversary of Women’s Swimming & Diving 10th anniversary of Alpha Epsilon Pi 10th anniversary of Chi Omega LIVE PERFORMANCE BY COMEDIAN DAVID KOECHNER / 9–10:30 p.m.

– PRESIDENT KERRY HEALEY

Enjoy some laughs with alumni and current Babson students!

MIDNIGHT BREAKFAST IN TRIM / 10:30 p.m.–Midnight

Our collective contributions ensure that Babson will provide an unparalleled business education and a transformational experience to future generations of students.

Complimentary childcare for children ages 3 and older is available on Friday and Saturday night at the Babson Executive Conference Center from 6:30–11:30 p.m. Preregistration is mandatory.

GIVE TODAY AT WWW.BABSON.EDU/GIVENOW OR MAKE YOUR GIFT WHEN YOU REGISTER AT WWW.BABSON.EDU/CELEBRATIONS.

Get the party started early! Share photos and memories with your classmates by joining your class Facebook group. #BabsonReunion

Questions?

Contact a member of your Class Reunion Committee or visit www.babson.edu/celebrations.

Before turning in for the night, drop by Trim for late-night treats, served by Babson faculty and staff from the past and present.

DEVMKT-3984_5/2015

YOU NEVER GRADUATE FROM

GOOD TIMES REUNION& HOMECOMING

THIS NEW YEAR, RESOLVE TO RECONNECT WITH YOUR OLD BABSON CLASSMATES! BABSON

SAVE THE DATE

Sept. 19–21, 2014

SEPTEMBER 25–27, 2015 www.babson.edu/celebrations

SEPTEMBER

ENJOY: KIDS’ COLLEGE / MIDNIGHT BREAKFAST / REUNION CLASS PARTIES “THE TENT”: GOURMET FOOD, REFRESHING DRINKS, AND FAMILY FUN LIVE ENTERTAINMENT / VARSITY AND ALUMNI GAMES

2015

VIEW THE FULL WEEKEND SCHEDULE AND REGISTER TODAY AT

WWW.BABSON.EDU/CELEBRATIONS Reunion communications to alumni encourage event attendance and class giving, helping to ensure a lifelong connection to Babson. www.babson.edu/marketing 101

College Marketing / Alumni and Friends Network and Development

ALUMNI AND FRIENDS NETWORK MARKETING COMMUNICATIONS

GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS Hundreds ofGRACIAS Babson alumni, friends, and community GRACIAS members gathered inGRACIAS Cartagena, Colombia, last month for our inaugural Babson Connect: Worldwide. We are sincerely grateful to the dedicated GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS volunteers who shared their energy and expertise to help us celebrate Entrepreneurship of All Kinds and furtherGRACIAS expand Babson’s influence and prestige around the globe. GRACIAS GRACIAS GRACIAS GRACIAS GRACIAS

GRACIAS.

BABSONCONNECT/WORLDWIDE2015 ADVISORY BOARD Eduardo Barco ’82, P’18 Global Advisory Board Lupo M. del Bono ’79, P’09 Board of Overseers Global Advisory Board Alvaro and Tanya Heilbron P’17 Global Advisory Board Raymond Kassin ’84 Global Advisory Board

Leo and Pearl lynn Katz P’17 Jorge Massa and Anita Massa de Cisneros P’94 Andres Pastrana P’08 ’18 Former President of Colombia David Seinjet and Esther Perez P’17 Alberto Perlman ’98 2012 Alumni Entrepreneur Hall of Fame Honoree Giuseppina “Chiquina” Vinaccia ’74, P’15 Global Advisory Board

HOST COMMITTEE

STUDENT COMMITTEE

Vicente Carvajal ’91 Board of Overseers Global Advisory Board Abraham Chehebar ’92 Alvaro F. Pena ’96 President, Colombia Alumni Club Oriana Torres M’13 Colombia Alumni Club

Fernan Arias M’15 Paola Gerlein ’17 Billy Mata M’15 Valentina Pastrana ’18 Maria Pereda M’15 Martin Restrepo ’17 Sanjay Zimmerman ’15

SPECIAL THANKS,

FOR HIS EXTRAORDINARY HOSPITALITY AND GENEROUS SERVICE TO THE COLLEGE, TO

CARLOS J. MATTOS M’76, P’17 Board of Trustees / 2009 Alumni Entrepreneur Hall of Fame Honoree For photos and more from Babson Connect: Worldwide 2015 in Cartagena, Colombia, visit www.babson.edu/connectworldwide

WE LOOK FORWARD TO SEEING YOU AT BABSON CONNECT: WORLDWIDE 2016!

College Marketing took the lead role in planning, producing, and implementing the integrated communication plan for the first Babson Connect: Worldwide, which drew more than 300 Babson community members to Cartagena, Colombia, to celebrate EAK and Babson.

102 www.babson.edu/marketing

Alumni and Friends Network and Development / College Marketing

ALUMNI AND FRIENDS NETWORK MARKETING COMMUNICATIONS

www.babson.edu/marketing 103

College Marketing / Alumni and Friends Network and Development

ALUMNI AND FRIENDS NETWORK MARKETING COMMUNICATIONS Alumni engagement via social media is a key objective within the Collegeâ&#x20AC;&#x2122;s social media strategy. Their likes, comments, and shares of our social media activity fuel the loyalty loop of our advocacy marketing and help generate additional awareness for the institution.

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Alumni and Friends Network and Development / College Marketing

ALUMNI AND FRIENDS NETWORK MARKETING COMMUNICATIONS

www.babson.edu/marketing 105

College Marketing / Alumni and Friends Network and Development

DEVELOPMENT MARKETING COMMUNICATIONS Development communications expand and strengthen philanthropic participation among alumni and friends of the College by building institutional pride and illustrating the efforts of Babson graduates to create economic and social value throughout the world.

MONEY’S TOP 10 COLLEGES 1. Babson College 2. Webb Institute

Dear Rachel: Only a few months have passed since I arrived at Babson, but I’ve already seen enough to know that I found the right place. As I have settled in to my new role as dean of the F.W. Olin Graduate School, it has become clear to me that I’ve joined a very special academic community. The talent and expertise of the faculty and staff, and the energy and collaborative spirit of the students have confirmed for me Babson’s unique role as the leader in entrepreneurial education.

3. MIT

And now, still further confirmation arrives, in bold print: Money magazine has named Babson the No. 1 college in America on its new list of Best Colleges.

4. Princeton University

Babson topped a list of 665 schools that were evaluated using “a new approach to ranking colleges that uses unique measures of educational quality, affordability, and career outcomes to help families find the right school at the right price.”

5. Stanford University 6. Harvard University 7. Harvey Mudd College 8. Cooper Union 9. Brigham Young University 10. California Institute of Technology “Consider our overall winner, Babson College, in suburban Boston. Quality of education? Check. Babson specializes in business and entrepreneurship but also gives students a wellrounded education in liberal arts and sciences and lots of opportunity for hands-on, project-based learning. Big financial payoff? Check again. Babson grads go on to earn hefty salaries, and the list of ventures they’ve started is impressive, including Home Depot and Zumba Fitness.” — Money Magazine, September 2014

But, while Babson’s growing reputation might be news to some, I’m sure it isn’t news to you. Babson alumni around the world already know all about the power of a Babson degree and the ways that Babson graduates are using their energy and ideas to transform our world. I am excited to contribute to Babson in many ways, and I hope that you’ll join me today by making a gift to The Fund for Babson. Our collective support ensures that Babson remains the gold standard for entrepreneurial education, and more Babson students each year will use their talents and skills to create economic and social value everywhere.

Will Lamb Murata Dean, F.W. Olin Graduate School

YOUR GIFT COUNTS! Make your gift to Babson today. Your participation makes all the difference!

P.S.

It’s easier than ever to support Babson! Make your gift today online at www.babson.edu/givenow.

BABSON.EDU/GIVENOW

www.babson.edu/rankings I am proud to support Babson College with a gift of:

Targeted appeal letters, e-appeals, postcards, brochures, Babson Magazine ads, and event collateral help to engage alumni with Babson’s culture of philanthropy. $50.00 $100.00 Other $__________ Babson College 231 Forest Street Wellesley, MA 02481

106 www.babson.edu/marketing

Email I have enclosed a check for $____________ payable to Babson College. I would like my donation to support the following: The Fund for Babson - MBA Other I authorize Babson to charge my credit card in the amount of $

Alumni and Friends Network and Development / College Marketing

DEVELOPMENT MARKETING COMMUNICATIONS

BABSON

PRESIDENT’S SOCIETY

LEGACY

AT BABSON COLLEGE

SOCIETY

BLS LOGO: VERTICAL

BABSON LEGACY SOCIETY

A NEW YEAR BRINGS NEW OPPORTUNITIES. YOUR GIFT HELPS MAKE THE MOST OF THEM.

www.babson.edu/makeagift

Support materials created for giving societies lend prestige and help to personalize the experience of becoming a Babson donor.

BLS LOGO: HORIZONTAL

www.babson.edu/marketing 107

College Marketing / Alumni and Friends Network and Development

DEVELOPMENT MARKETING COMMUNICATIONS

HONOR YOUR BABSON GRADUATE AND THOSE WHO HELPED THEM ALONG THE WAY. The road to Commencement 2014 was paved with your student’s hard work, along with the guidance and support of you and many others. As you celebrate your graduate’s success, please consider making a gift to Babson College. Your gift in honor of your student is a wonderful opportunity to recognize someone who has made an impact on their Babson College career. Maybe it was a professor, a coach, a campus employee, or fellow student—whoever helped your student succeed will receive a special acknowledgment message, and your gift will help ensure the success of future Babson graduates.

BABSON

P2011 P2012 P2013 P2014

2015

LET’S KEEP YOUR STREAK GOING. DON’T FORGET TO MAKE YOUR ANNUAL GIFT TO BABSON BY JUNE 30!

Making your gift is easy. » Visit www.babson.edu/makeagift and direct your gift

to the Fund for Babson, or to the area of the College most meaningful to you.

» Please use the final section on the giving form to indicate the name of the Babson community member you would like to honor. You may also include a brief message describing how this person impacted your child’s Babson experience.

Development communications connect with a wide and varied range of alumni audiences, each with different motivations for giving back.

108 www.babson.edu/marketing

Alumni and Friends Network and Development / College Marketing

DEVELOPMENT MARKETING COMMUNICATIONS

Stewardship communications illustrate impact, convey gratitude, and further increase the engagement of Babson donors.

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College Marketing / Alumni and Friends Network and Development

AMBASSADOR TOOLKIT The Ambassador Toolkit allows members of the Babson community to share their pride with any audience. Using this suite of materials, constituents are armed with key message points, datasheets, email signatures, Facebook cover photos, and more. Ambassadors get the tools they need to become an expert on and promoter of all things Babson at www.babson.edu/ambassador.

110 www.babson.edu/marketing

Alumni and Friends Network and Development / College Marketing

The Babson By the Numbers campaign challenges the community to prove its knowledge of College accomplishments. Community members can guess what the numbers mean and follow the conversation to see the numbers revealed. College Marketing provides multimedia, digital, and print support by creating videos, web pages, LCD screen announcements, and more, in addition to encouraging our brand ambassadors to use these key numbers when talking about Babson. www.babson.edu/marketing 111

LEARN MORE ABOUT OUR AGENCY’S CAPABILITIES AT