15th n editio
The Romand fair for future families and families with children up to 10 years old
October 6th to 8th 2017 Expo Beaulieu Lausanne babykidplanet.ch
Illustrations Elodie Rentsch | elodierentsch@gmail.com
Booklet of Sponsorship
Summary The fair p4
Baby & Kid Planet in figures p5-6
Become sponsor p7-8
The services
Š Kali Anaïs Badoux
p 9 - 12
The areas and activities p 13 - 28
Budget 2017 p 29
Contact p 30
© Kali Anaïs Badoux
The fair The Baby & Kid Planet fair has been running since 2003. Known under the name Babyplanet, it was then only aimed at future parents and families with toddlers. Following the realisation that the visitors' children were growing, the show began to offer activities for the older children. In 2014, the show changed its name and became Baby & Kid Planet. The fair is organised by ALPE Management SĂ rl, a company headed by Eva Gallaz. In 2016, the fair hosted a large and diverse number of exhibitors representing: Small childcare Food Fashion Hygiene Health Associations Decoration Sports Music Games And offered activities for all: Sports workshops Sports demonstrations Portage and massage demonstrations Sign Language workshop to communicate with babies DIY workshop Robotics Video games Fashion show Clown show Digital treasure hunt Lounge area Feeding area for toddlers Breastfeeding area Hut building Photo shooting
Š Marion Landon
P4
Baby & Kid Planet in figures
85 exhibitors
9000 visitors 1300 m2 surface of exhibition
5400 m2 surface brutto 1800m2 activities
Lausanne Jura-Nord Vaudois Gros de Vaud Morges Riviera-Pays d’en Haut Ouest Lausannois Lavaux-Oron Nyon
Broye-Vully Aigle Fribourg Valais Neuchâtel Genève 2.2% Bern, France, Jura 2.5%
10.7%
Provenance of the visitors
8.7% 8.5%
3.6% 4% 4.5%
7% 6%
© Kali Anaïs Badoux
16.8%
VAUD 7 .4% 2
8.7%
3.5 %
6.5%
6.8% P5
Figures visitors Overall, how do you rate your visit?
Do you intend to come back next year?
1%
4%
10% 20% 20%
very satisfactory satisfactory moderately satisfactory not satisfactory in no way satisfactory
16%
25%
31%
49%
yes indeed yes propably I still don’t know no probably not no indeed not
24%
Have you made any purchases?
23% yes no
77%
Figures exhibitors Have you achieved the goals you set?
Considering your participation, you would be?
4%
6%
19% 23%
13%
yes completely yes moderately no not of the whole
27%
very sastisfied sastisfied moderately sastisfied Not sastisfied in no way satisfied
54%
54%
Will you be attending the Baby & Kid Planet show next year? 4% 21% 48% 27%
© Kali Anaïs Badoux
yes indeed yes propably I still don’t know no probably not no indeed not
P6
Become sponsor By participating in Baby & Kid Planet, you: -
will create a direct contact with your customers, and can exchange, share and differentiate yourself from your competitors will have the opportunity to make yourself known to a wide audience will benefit from the experience of a platform that has been proven for 14 years will reach a captive clientele from throughout French-speaking Switzerland will enjoy a targeted communication will be able to invite your customers to a dedicated family event Main Sponsor CHF 80’000
Gold Sponsor CHF 45’000
Silver Sponsor CHF 30’000
Catalogue of the fair
4th. cover
3rd. cover
2nd. cover
Branding of areas / activities
4 areas
2 areas
1 area
Sponsor communication CHF 9’000 1/1 page
Insertion in the bag Logo on the bag Article on the website Banner on the website Visitor addresses Treasure hunt Logo Invitations Newsletter "Best place" insert Map of the fair Distribution at the payment point The whole fair named after you Radio
Cinema
Press Release
P7
CHF 2’100
1/1 page
CHF 1’300
1/2 page
CHF 700 hunt
entranc e/exit
ebsite
ion at t he
the fair Distrib ut
Map of
Newsle tter
Treasu re
on the w
ebsite
bag on the w Banner
Article
Insertio n in the
as / act ivities
g of are
Brandin
ue of t he fair
Catalog
Strengthen your visibility!
from CHF 3’000
CHF 6’500
from CHF 2’000
CHF 1’000
1/4 page
CHF 500
CHF 300
P8
The services The whole show named after you
Your company presents the Baby & Kid Planet fair Your logo on absolutely all media as in the following examples
Radio / Cinema
Your name associated with the fair in the cinema and radio communication campaign. The radio and the cinema ads will be submitted to you for approval
Logo on the bag
Printing of your logo on the 5,000 distributed baby and child bags
Press Release
presence of your logo on all press releases
Logo
presence of your logo in the partner section of the posters, the visitor flyers, the invitations and the website with link to your own website
P9
Visitor addresses
approximately 3,000 addresses including title, name, surname and e-mail address
Branding of areas / activities
branding of the area /activity sponsored to your name - branding materials to be provided by you (posters, flags, roll-up, tarpaulins...). The size of the space varies in function of the theme. Sponsorship is announced in the catalogue, on the website www.babykidplanet.ch, on the facebook page @babykidplanet. See details page 13 to 28
Catalogue of the fair
8,000 A5 catalogues printed and published online 1 month before the opening of the fair Format 1/1 page : 148 x 210 mm + 3mm trim Format 1/2 page : 148 x105 mm + 3mm trim ou 74 x210 mm + 3mm trim Format 1/4 page : 74 x105 mm + 3mm trim
Newsletter
Announcement of your sponsorship in a newsletters sent to visitors before the fair. 4 newsletters will be sent on the following dates: September 13th, September 20th, September 27th and October 4th.
Invitations
200 invitations given to distribute to your clients or to organise a competition
Treasure hunt
participation to the treasure hunt with a location either on the stand or on the activity/area sponsored see details page 12
"Best place" insert
Flyer or a small booklet inserted on the top part of the baby bag 4,500 copies
P10
Map of the fair
your logo on the printed maps and displayed at the show as well as on the map included in the catalogue indicating your location or the location of the area sponsored
Distribution at the entrance/exit
distribution of flyer or product at the entrance or in the exit of the fair. Including staff
Insertion in the bag
Insertion of a prospectus or a sample in the bag distributed to the visitors, 5000 copies
Article on the website
Publireportage announcing a new product, the opening of a shop, an event, a special action, in form of a block on the homepage with redirection on a page and relieved on the facebook page @babykidplanet (3200 followers). Text and photos provided by you. Page setup performed by us.
Banner on the website
your banner on the website from september 1st to november 30th 2017 Format of the anner 4500 x825 px
Distribution at the payment point / welcome area
distribution of flyers or products at the payment points and in the welcome area
P11
CHF 2’000.00 à CHF 6’000.00
Treasure hunt presentation
The first digital treasure hunt was held during the 2016 edition. During this treasure hunt, 4 locations were organised with 10 prizes to be won through a random draw for any person having completed the treasure hunt and having answered correctly at the 4 locations. By participating in this treasure hunt you will get additional traffic on your stand. Participants are autonomous and do not need your assistance. This represents an excellent opportunity to create new contact. Please find a description of the 2016 treasure hunt
Download screen
Validation of 1st game
4th game
Displays at the start of the download and at the game launch.
2nd game initialisation
Validation of the participation
1st screen
2nd game Find the difference
Confirmation of participation
Game launch
Validation of 2nd game
Announcement of the 2017 dates
Recording of details
3rd game
1st game
Validation of 3rd game
End of the treasure hunt
P12
The areas and activities to be sponsored
P13
Changing area
CHF 3’000.00
© Kali Anaïs Badoux
Un-fitted area of 20 m2. It is possible to request the fitting of the area including carpet, walls, lighting for CHF 1, 720.00. The sponsor will provide the branding material and can install it or ask the organiser to install it on its behalf. The area will be cleaned regularly. 2 large garbage bins are available to dispose of dirty nappies. The sponsor can provide test nappies. No sale can take place in this area. It is only an advisory area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
P14
Breastfeeding area
CHF 5’000.00
fitted area of 20m2 with carpet, walls, 2 sofas, 4 small square tables and 1 electrical point fitted with 1 plug, The sponsor will provide branding material and will install it. It can provide flyers, samples and present its products to mums. No sale can take place in this area. It is only an advisory area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
P15
Nutrition area
CHF 8’000.00
Area of 80 m2 fitted with carpet, 10 table-clothed tables, 10 baby high chairs, 30 chairs, 2 microwave ovens. The area is bounded by small white garden barriers. A wall is available to display your promotional material. A hostess is permanently on-site to propose meals for babies and assist visitors. The sponsor provides the products for children and even parents to taste if they wish. It can also add entertainment at its own costs (make-up,drawings....). No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
© Kali Anaïs Badoux
P16
Lounge
CHF 5’000.00
Area of 100 m2 fitted with carpet, 10 sofas, 10 low square tables, 2 table footballs, bobbles to allow children to play. This area is installed by the windows of Hall 36 and has a breathtaking view over the city of Lausanne and the lake. The sponsor can brand the area to its name and can distribute its documentation while respecting this space of relaxation. It can also, in agreement with the direction of the show, provide activities in this area. No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
© Kali Anaïs Badoux
P17
New technologies area
CHF 9’000.00
At this time of connected objects and digital transformation, technology is increasingly at the center of our lives. From the youngest age our children are facing technology, would it be for gaming or learning. The purpose of this area of 150m2 is to present trends and technological products for the world of childhood and offer various activities on this theme. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
© Kali Anaïs Badoux
P18
The stage
CHF 10’000.00
© Kali Anaïs Badoux
The stage welcomes and offers performances for children and parents: circus, dance, music, puppetry, storytelling.... For this 15th edition, we would like to offer a free concert for children with, if possible, Gaétan. The sponsor can install its promotional material on the area of the stage. The sponsorship of the concert will be announced in the press releases as well as on the entire communication dedicated to visitors.
© Kali Anaïs Badoux
© Marion Landon
P19
Bouncy Castles
CHF 8’000.00
Area of 300m2 offering 3 to 4 inflatable castles: - 1 for toddlers - 1 for jumping - 1 with a large slide - 1 with an obstacle course
© Fabrice Borgazzi
© Kali Anaïs Badoux
This area is bounded in order to channel the movement of children. Children are under the responsibility of parents. 2 hostesses are permanently present to ensure the proper use of the castles, ensure safety and the smooth running of the activity. The sponsor can brand the area to its name and distribute flyers and / or gifts to visitors. No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
P20
Construction of wooden huts
CHF 6’000.00
This activity is supervised by 2 people on an area of 80m2. The aim is to construct wooden huts without nails or screws. Children with the help of the supervisors and possibly their parents learn to read the assembly plan and build a hut as a group. Once built, the children can play a while before dismantling the hut to allow the following group to build theirs. It is possible to build between 3 and 4 huts in the area at the same time. The sponsor can brand the area to its name and distribute flyers and / or gifts to visitors. No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
© Kali Anaïs Badoux
P21
Associations demonstration area
CHF 3’500.00
This space of approximately 60m2 is fitted with carpet, white garden barriers, 50 chairs, a few tables, 1 sound system with microphone to allow associations to present certain techniques to visitors: Massage, sign language for babies, Portage... The sponsor can brand this area to its name. No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
© Kali Anaïs Badoux
P22
Sports area
CHF 6’000.00
Area of 150m2 allowing sports to be presented and practiced at the show by children from the youngest age. Circus workshop, slackline, rugby, golf, football, basketball, table tennis, gymnastics, volleyball, uni-hockey, dance, judo, karate... all these sports and many others can be presented in this area. The objective is to educate parents and children on the importance of practicing a sport from the youngest age and to promote lesser known sports with a large target audience. The sponsor can brand this area to its name and can distribute literature and/or goodies to visitors. No sale can take place in this area. It is only an advisory area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
Š Kali Anaïs Badoux
P23
The carousel
CHF 6’000.00
Installation of a nostalgic carousel for toddlers. Children will enjoy one or more turns, for free, depending on the crowds. The sponsor can brand this area to its name and can distribute its flyers to visitors. The supervising staff is included to manage the smooth running and the crowd for this animation. No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
Š Fabrice Borgazzi
P24
The doudourouls
CHF 6’000.00
Two people will supervise this activity. Children and parents will take a turn on giant cuddly toys. These cuddly toys are totally autonomous, children can drive them alone. Even babies can take a turn with a parent. An activity to share with the whole family. The sponsor can brand this area to its name and distribute flyers and / or gifts to visitors. No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
P25
Kapla Area
CHF 3’000.00
Kapla play area of 50m2 with 5,000 kaplas available to create beautiful constructions. Let the imagination of the children (and their parents) run wild. The sponsor can brand this area to its name and distribute flyers and / or gifts to visitors. The exclusive sale of Kapla is possible in this area.
Š Marion Landon
P26
Toddler play area
CHF 3’000.00
© Kali Anaïs Badoux
Free play area of 30m2 for toddlers. This area will be exclusively dedicated to the sponsoring brand. If the brand distributes baby toys, it can make toys available for testing. The sponsor can brand this area to its name and can sell its products. Sponsorship is announced via facebook, via newsletter, via thewebsite and the official catalogue of the fair.
P27
Cooking workshop for adults and for children
CHF 6’000.00
Area of 100 to 150m2 equipped to conduct cooking workshops for children, adults and parent/children combinations. A theme for the workshops can be chosen with the sponsor. The sponsor can brand this area to its name and can distribute flyers and / or gifts to visitors during the workshops, as well as leave its promotional materials available outwith the scheduled workshops. No sale can take place in this area. Sponsorship is announced via facebook, via newsletter, via the website and the official catalogue of the fair.
P28
Budget 2017 Revenue Area Rental
CHF 170’000
Sponsoring
CHF 150’000
Advertising
CHF 10’000
Technical requests
CHF 35’000
Entrances
CHF 24’000
Expenses
CHF 110’000
Infrastructure Technical
CHF 90’000
Entrances
CHF 50’000 CF 44’000
Activitities Running costs (wages, social charges, fees, hostesses, insurance...) TOTAL
© Kali Anaïs Badoux
CHF 389’000
CHF 95’000
CHF 389’000
P29
ALPE Management Sàrl Mrs Eva Gallaz Case postale 152 CH-1610 Oron-la-Ville T. +41 76 340 51 98 info@babykidplanet.ch www.babykidplanet.ch
© Kali Anaïs Badoux
Contact
P30