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FRIDA FERTILITY

Frida, the preeminent baby and feminine care brand founded by Chelsea Hirschhorn, has just launched their third brand, Frida Fertility. Joining Frida Baby and Frida Mom, the new Frida Fertility line offers simple solutions for the often not-so-simple act of babymaking— including an Early Detection Pregnancy Test, Ovulation Prediction Test, Male and Female Pre-Conception Supplements, and an At-Home Insemination Set. Available in Target now and online at Amazon and Frida.com.

MATERNITY SO YOU CAN KEEP DOING YOU

CELINE WALLET

“I may need to get her in more colors. Cutest wallet ever.” $670; celine.com

SMITTEN LIP OIL

“I love pairing my liner with a lip gloss— no lipstick needed. Ami Colé’s lip oils are elite.” $20; sephora.com

ON THE MEND

“This never leaves my bag. I keep my nails looking polished at all times. When I’m sans Chill Tips, [this] is a lifesaver. The file is top notch and the repair serum strengthens, softens, and brightens my nail beds.” $25; chillhouse.com