BABYSTYLE MAGAZINE 10
TIME-SAVING BEAUTY TIPS FOR MOM EXCLUSIVE
honestly speaking:
PLUS
THE BEST OF KIDS SPRING OUTERWEAR
JESSICA ALBA
Cover Photo Credit: Justin Coit
CONTENTS 6 8 10
MEET THE TEAM
12
STYLE WATCH
19
MOMMY CHIC
22
WHAT’S IN THE BAG: REBECCA MINKOFF
24
MOMMY MULTI-TASKING
28
LETTER FROM THE EDITOR EDITOR’S WISHLIST
BABYSTYLE MAGAZINE
EVERY ISSUE 28
BABYSTYLE TECH
30
BABYSTYLE BOOK CLUB
40
BABYSTYLE BEST
42
BABYSTYLE INSIDER
56
BABYSTYLE BEST
58
BABYSTYLE TASTEMAKER
Martha Stewart Weddings’ Darcy Miller Nussbaum talks style and DIY ideas
COVER
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BABYSTYLE ICON
68
BABYSTYLE STAPLE
SPRING Photo by Donna Newman. Copyright 2012.
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70
BABYSTYLE DESIGNERS
74
WHAT’S NEW
A collection of chic products and places now on our radar
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MINI LOOKS
88
BABYSTYLE COVER: HONESTLY SPEAKING
92
SPRING GIVEAWAY
A great giveaway of products to last you the whole month long
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BABYSTYLEMAG.COM
hello! MEET OUR NEW COLLECTION AT PINHOLEPRESS.COM
BIRTH ANNOUNCEMENTS • THANK YOU NOTES • SHOWER SETS • NESTING PRODUCTS • STORYBOOKS
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NEST IN CHIC
Boutique baby planner and concierge Sissy + Marley offers support during your nine months and beyond
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COMING UP ROSES & RYE
110
BLANQI GIRLS
CONTENTS 102
The two twenty-something moms behind the maternity body styler company, BLANQI
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BABYSTYLE BLOGGER
Photo credit: Lesley Bryce
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BABYSTYLEMAG.COM
BABYSTYLE MAGAZINE KAITLYN KIRBY
SHANNON WOLLACK
FOUNDER & EDITOR-IN-CHIEF
GUEST EDITOR
SCOTT KISLOSKI
LINDSAY FALTISCO
WEB AND GRAPHIC DESIGN
GRAPHIC DESIGN
GRETTA MONAHAN
SAMANTHA ETTUS
CONTRIBUTING WRITER
CONTRIBUTING WRITER
MICHAEL BENTERS PRODUCTION ASSISTANT
VISIT US ONLINE WWW.BABYSTYLEMAG.COM FOLLOW US ON TWITTER @BABYSTYLEMAG
6
FOR MORE INFORMATION: HELLO@BABYSTYLEMAG.COM
EMAIL THE EDITOR: KATE@BABYSTYLEMAG.COM
FOR PRESS INQUIRIES: PRESS@BABYSTYLEMAG.COM
FOR ADVERTISING: SALES@BABYSTYLEMAG.COM
BABYSTYLE MAGAZINE | SPRING 2012
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On your style and design favorites
DISCOVER
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EDITOR’S LETTER
WE’RE BACK!
It’s Spring and what could be better than rain slickers and wellies? This issue is jampacked with the best of the season’s puddlejumping gear and the best activities to do during those much-anticipated April showers... aside from splashing, of course. As for the grownups, we’ve brought you the secrets of mommy multi-tasking, an exclusive Babystyle Magazine look inside a celebrity baby bag, and of course, only the chicest (and safest!) products to use on your little ones. And let’s talk about that cover. We’re so excited to be featuring Jessica Alba and her latest venture: a fabulous new brand of 100% natural, non-toxic products for your home
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BABYSTYLE MAGAZINE | SPRING 2012
Photo Credit: Gretchen Easton
By popular demand, we’ve returned with our Spring issue. As you may have noticed in our December issue, we were not planning to release another issue until Fall, but the reader response to the preview issue was astounding! Who’s really complaining? We couldn’t wait any longer than you could to get started on another issue. And here it is!
under the equally fabulous name, The Honest Company. We’re convinced you’ll love them just as much as we do. Once again, we thank you so much for your continued interest in Babystyle Magazine. We look forward to sharing the chicness with you month after month. Wishing you a very happy Spring season,
Kaitlyn Kirby Founder and Editor in Chief
Sinead and Ronan, San Francisco, CA
FI N D US ON TWITTE R, FAC E B O O K , AND PINTE RE ST: ROSESAN DRYE W W W.ROSE SA NDRYE .CO M
Beautiful shoes designed for busy Moms. Because Moms change the world.
EDITOR’S WISHLIST
Icon Eyewear sunglasses, $12
Mini Melissa shoes, $82 J. Crew shirt, $49.50
J. Crew sweater, $125
J Brand denim, $88 The Hill-Side tie, $78
LIGHT & BRIGHT Milly for Sperry shoes, $65
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BABYSTYLE MAGAZINE | SPRING 2012
Essie polish, $8
Tiny TOMS shoes, $29 Walnut Wallpaper wallpaper, $165/roll
GUEST EDITOR’S WISHLIST
Y-3 Baby shoes, $60
Walnut Wallpaper wallpaper, $150/roll
SHANNON WOLLACK
New mother of one and owner of Life.Style.
Crewcuts Book Club book, $18
Jonathan Adler letter pillow, $98
Hermes washcloth, $40
BABYSTYLEMAG.COM
Serena & Lily $58
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BABYSTYLE MAGAZINE | SPRING 2012
Anthropologie $28
J.Crew $14.50
Ban.do $25
Mini Boden $118 Polarn O. Pyret $24.50
Mini Melissa $58.99
Stella McCartney $49.50
GapKids $21.99
Ban.do $25
Mini Boden $38 BABYSTYLEMAG.COM
Serena & Lily
Serena & Lily $250
Jonathan Adler $650
Serena & Lily $58
J.Crew $13.95
Milly for Sperry Topsider $225
J.Crew $24.50
J.Crew $88
Bloomingdale’s
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Giggle $140
Sage Spoonfuls $14.99
4moms $849.99
Jonathan Adler for Skiphop $34
Nook $120
Hunter $75
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BABYSTYLE MAGAZINE | SPRING 2012
The Honest Company See website for pricing
Boon Inc. $17.99
Eco Smart!
GOING GREEN
Eco-friendly products have never been so fun to wear and use. Dwell Studio
Jonathan Adler $110
BABYSTYLEMAG.COM
MOMMY CHIC date night
Rosie Pope Maternity clutch, $128
Kate Spade lipstick, $24
JewelMint cuff, $29.99
Kate Spade studs, $48 JewelMint ring, $29.99
BaubleBar studs, $78
HATCH Collection dress, $278
B Brian Atwood pump, $326
Rebecca Minkoff bag, $495
BABYSTYLEMAG.COM
MOMMY CHIC out and about J. Crew glasses, $128
BaubleBar necklace, $32
JewelMint bracelets, $29.99
Isabella Oliver belt, $99
Kate Spade studs, $48
HATCH Collection dress, $178
Kate Spade flats, $225
J. Crew hat, $34.50
J. Crew bag, $45
Spring 2012 fashion collection
I ngri dandI sab el . c om
Š 2012 Ingrid & Isabel, LLC. All Rights Reserved.
WHAT’S in the bag
HAT FOR “ ABABY LUCA. I LOVE THIS ONE BY BABY CZ.
”
Rebecca Minkoff $225
Baby CZ $98
FRESH $22.50
THIS IS THE “PERFECT DAY TO NIGHT BAG!
”
Rebecca Minkoff $795
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BABYSTYLE MAGAZINE | SPRING 2012
Weleda Baby $15.50
WHAT’S in the bag
Armani Beauty $59
Hermes $270 Tata Harper $45
WHAT’S IN THE BAG, REBECCA MINKOFF?
A NOTE“ BOOK. I USE THIS ONE BY HERMES.
”
New mama and fashion mogul Rebecca Minkoff spends her days submerged in the world of trendsetting before coming home to baby Luca. Now you can take an exclusive Babystyle Magazine look inside the style maven mom’s handbag.
Seventh Generation $12.99
Think Baby $9.99
Rebecca Minkoff $165
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BABYSTYLE beauty
MOMMY MULTITASKING 10 products to maximize your “me time.” by GRETTA MONAHAN
B
ecoming a mother is like a master class in multi-tasking. Here are 10 great beauty products that leave more time for Mommy.
No. 1
“When I can’t fit a facial into my schedule, June Jacobs Enzyme Masks come to the rescue! They provide great exfoliation, restore my glow and smell so delicious...they are a treat for the senses! Both masks digest dead skin cells, stimulate cellular turnover and improve skin’s tone and texture. Sensitive skins should stick to the Papaya formula.”
“The Garnier Nutritioniste Skin Renew Anti-Dark Circle Roller is soothing, hydrating and provides a brightening effect for tired eyes. The roller ball application is super fast and the formula provides your morning eye treatment and light concealer in one step.”
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Monahan is the style guru on The Rachael Ray Show and one of the country’s most recognized style and beauty experts.
BABYSTYLE MAGAZINE | SPRING 2012
No. 2
No. 3
BABYSTYLE beauty “The Nars Multiple Duo Compact is a lovely sheer cream formula that can be used on cheeks, lips and eyes and slips easily into your handbag for on the go touch ups. Each compact comes with two complimentary colors for extra versatility. Just a few dabs with your finger imparts natural looking color in a flash.”
“Beauty balms are a staple in Asia, but they’re just making their big break into the United States. These powerful formulas are part tinted moisturizer, part sun protection, and part soothing antioxidant treatment which means less steps in your morning skin care regime! I’m obsessed with Stila’s Stay All Day 10-in-1 Beauty Balm.”
No. 5
No. 4
“Every mother knows the value of wet wipes. I can’t remember life without them! While I sometimes dip into my baby’s supply I adore the Yes to Blueberries Brightening Facial Towelettes for myself. These cleansing wipes remove makeup and grime in seconds flat and the lemon peel helps to brighten skin. The towelettes are biodegradable and the formula is 99% natural, making them an easy eco option.”
“Josie Maran Argan Oil is one of my favorite multitasking products. I slather this oil on my cuticles, face, body as well as the tips of my hair for an amazing boost of moisture. Plus, it’s organic so I can also use it on my little boy to keep his skin baby soft!”
No. 6 BABYSTYLEMAG.COM
BABYSTYLE beauty
No. 7
“Hair powder helps me to extend the life of my blowout which means less time standing in front of the mirror and more time with my babe. I love the tinted spray versions by Bumble & Bumble for the mess free application and color options.”
“Burt’s Bees Lip Shimmer in Radiance is technically a lip balm but I also use it under my brows and on top of my blush to give a hint of radiant shimmer. It’s perfect for my handbag and is fantastic for travel since it’s a solid stick.”
No. 9
No. 8
“It’s hard to find time for a manicure when you’re a busy mom and with all the sippy cup washing, your polish doesn’t stand a chance. I like the Sally Hansen Nail Polish Strips for the messfree application with zero drying time and their long wear. Plus, these strips are an easy way to get in on the nail art trend!”
“While cuddling with my baby, which I do as much as possible, I don’t like to bombard him with harsh scents. I rely on organic, scented body creams to moisturize my skin while providing a light, eco fragrance. The French Lavender Moisturizing Body Lotion by Red Flower is extremely nourishing and the scent is calming to me and my little guy.”
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BABYSTYLE MAGAZINE | SPRING 2012
No. 10
promotion
ARE YOU FOLLOWING? SUGGEST Stories and products to our editor
COMMENT
BABYSTYLE MAGAZINE
On your style and design favorites
DISCOVER
New products, designers, and trends
SHARE
Style trends and tips with others
INTERACT
With fashion fans just like you
ASK
For style tips or what’s on trend
FOLLOW US
Twitter.com/babystylemag
ALSO NOW ON
LIKE US
Facebook.com/babystylemag
Pinterest.com/babystylemag
BABYSTYLE tech
IT’S HAPPENING ON
The stylish new website for chic moms offers worldwide recommendations and features in the categories of style, living, and discoveries. If you consider yourself a hip mama: log onto the website or download the iPad app by stylish moms for stylish moms.
E
manuele Della Valle has brought carefully curated recommendations to your iPad and computer via a network of chic moms. Elizabeth Street connects moms across the globe to share tips on where to buy the best birthday cake in Los Angeles to family-friendly eateries in Paris. The new website presents inspiration and ideas on the topics that mat-
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BABYSTYLE MAGAZINE | SPRING 2012
ter most to moms: fashion, entertainment, travel, art, activities and more. A visit to the brand’s website will also allow you to browse through their frequently updated list of featured moms and tastemakers, some of which include NYC mama and sassy writer Jill Kargman who shares her favorite city spots and personal style. But, don’t think you’ll be left out of the mix. Elizabeth Street allows every mom the chance to be featured as the next great style icon. Just hop on the website, fill out the form with a few of your favorite places to eat, shop, and unwind, and you’re entered for your chance to grace the front page. Elizabeth Street truly is the most stylish website and app in the marketplace and one tailored exclusively to the style-conscious mom. Afterall, moms love to share their tips of the trade. Now you can share your’s worldwide and with others just like you! Elizabeth Street is now available anywhere via web and iPad. Try it today!
BABYSTYLE book club
SMITTEN with SAVVY AUNTIE Founder Melanie Notkin took her auntie status to the next level, established an Auntourage, and coined a few words in the process.
Notkin launched SavvyAuntie.com in July 2008 for the nearly 50 percent of women without children.
nationally-recognized holiday that first began in 2009. On a beautiful summer day in July 2008, Melanie Notkin launched SavvyAuntie. com to fulfill a personal need and to honor, celebrate, and support the nearly 50 percent of American women who are not mothers, but love the children in their lives. Until then, there were no resoures available for the market of fabulous, cosmopolitan women who seemed to have been overlooked.
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D
o you remember how you spent last July 26? If you haven’t already been introduced to the Savvy Auntie movement started by Auntie Extraordinaire Melanie Notkin, you wouldn’t have known that July 26th is Auntie’s Day-- a now
“A Savvy Auntie,” Notkin states. “Is a woman who loves a child that’s not her own.” According to the original Savvy Auntie, a Savvy Auntie has a busy life of her own, and her nieces, nephews, and godchildren are hardly the only things she’s passionate about. “Perhaps she’s getting her graduate degree or about to make partner at her firm. She might be a charitable humanitarian, an actress, an author, or an Auntrepreneur. She’s a good friend, a great
BABYSTYLE book club
Photo credit: Ana Schechter
date, a fantastic spouse. She’s straight or she’s gay. And chances are, she’s childless—whether by choice or by circumstance—which means she’s one of the nearly 50 percent of American women who are not mothers.” Auntrepreneur is just one of the many terms Notkin has coined in her creation of the Auntourage. Some others include Aunties by Relation, Aunties by Choice, LesbiAunts, ParAunts, and the trademarked PANK®. “PANK stands for Professional Aunt No Kids,” says Notkin. “It’s very important to note that Savvy Auntie is not about choosing aunthood over motherhood. In fact many PANK’s, like myself, would love to be mothers too one day.” To Notkin, aunthood is a gift, something from which both parents and children alike can benefit. Oftentimes while both parents are working, they learn to appreciate the “QualAuntie” time their children’s auntie offers so that they might complete other household chores or for new parents, Notkin points out, catch a long nap. “Savvy Aunties are a gift to the children because no child can suffer from too much love and positive influence in their lives.” Notkin acknowledges the greatest aspect of being an auntie is the ever-evolving love for her nieces and nephew. “I fondly remember the moment when my nephew, at around age two, turned to me and said, “Auntie Melanie! We’re family!” That revelation was, for both of us, the beginning of an eternal understanding that my love for him would never end.” The Auntourage founder also lists inspiring and teaching the children as one of the great gifts of auntiehood. “As we bake cookies, they are learning math and science. As we build railroad tracks, they are improving their motor dexterity and their comprehension of spatial relations. And when we read to them, and simply speak with them, we are improving their language skills. It’s
BABYSTYLEMAG.COM
from the
AUNTIEPEDIA Founder Melanie Notkin coined a few words in her creation of the Auntourage. Here’s a look at some terms from the Auntiepedia.
PANK® [n. PAYNK]
1. Professional Aunt No Kids
DebutAunt [n. DEB-YOOTAHNT]
1. A first-time Auntie
Auntrepreneur [n. AHN-TRUHPRUH-NOOR] extraordinarily powerful stuff, and most Savvy Aunties don’t even know just how influential they are.” The creative side of Notkin’s auntiehood has penned an entire auntiepedia in which all of the newly-cointed auntie terms can be found. DebutAunt is one of the founder’s favorites as it acknowledges first-time aunthood as a true milestone. She names her second as the Auntourage: a group of friends, also aunties, who are there to support and celebrate each other’s Savvy Auntie lifestyle. The Auntourage emcompasses everyone involved in the Savvy Auntie movement, she notes. Savvy Auntie is a blossoming company that’s only just begun to inspire and celebrate the aunties of the world. “I like to think I’m the life of this party,” says Notkin “It’s nowhere near over yet!”
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BABYSTYLE MAGAZINE | SPRING 2012
1. A Savvy Auntie who’s got business savvy to boot-- so much that she owns her own company
ParAunt
[n. PAIR-AHNT] 1. Sounds like and acts like a parent. Many Aunties are now mommies to their nieces and nephews for more words from the Auntiepedia, visit www.savvyauntie.com
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BABYSTYLE MAGAZINE | SPRING 2012
Designed by Katie Ridder, Photo (c) Lucas Allen
LITTLE KIDS, BIG STYLE Susanna Salk’s Room for Children shows you how to decorate small spaces without scimping on style.
BABYSTYLE book club formal or modern, Room for Children showcases a childhood vision with a stylish twist to fit each and every design scenario that you seek. The book does not only focus on children’s bedrooms, but also rooms dedicated to work and play. Your common design problems are answered in this clever and visually appealing book, giving your little ones the wiggle room to enjoy their fun and practical new spaces. Susanna Salk’s Room for Children has paired top interior designers with top photographers to bring you inspiration along your design journey, as well as tips and solutions to be enjoyed by designers, parents, and children the same.
H
ave you ever wondered how to put together a practical yet creative space for children without sacrificing style? Susanna Salk’s Room for Children has the answers. The insightful book, with a foreword by design maven Kelly Wearstler, offers fabulous design tips for children’s spaces, created by well-known designers, parents, and children alike. No matter the age, Room for Children, proves that great design can be incorporated into children’s spaces too and not just the rest of the house. The book showcases a variety of spaces, design styles, and housing, all designed by top-notch creatives like Charlotte Moss, Amanda Nisbet, and Thomas Jayne to name a few. Whether your interior style is traditional or whimsical, BABYSTYLEMAG.COM
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BABYSTYLE MAGAZINE | SPRING 2012
Designed by Sally Markham, Photo (c) Pieter Estersohn
BABYSTYLE book club
Designed by Sally Markham, Photo (c) Pieter Estersohn
There is nothing more perfect than polka dots. Incorporate them into any room for a touch of whimsy.
BABYSTYLEMAG.COM
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BABYSTYLE MAGAZINE | SPRING 2012
Designed by Katie Ridder, Photo (c) Scott Frances
Designed by Jennifer DeLonge, Photo (c) Roger Davies
BABYSTYLE book club
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BABYSTYLE best
the BEST OF: WELLIES No. 1
Cole Haan $78
2.
3. Hunter $75
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Springtime is for April showers, splashing, and puddle-jumping. Leave it to us to bring you the best wellies for the job. You’ll be praying for rain when you see this fabulous footwear. Pick a pair and let the splashing begin!
BABYSTYLE MAGAZINE | SPRING 2012
Target $22.99
BABYSTYLE best
4.
5.
Joules $40
Jack Rogers $78
6.
7.
Joules $40
Tretorn $40
8.
9.
Hatley $48
Polarn O. Pyret $39 BABYSTYLEMAG.COM
BABYSTYLE insider
CHOOSE SPRING FOR YOUR STEP by SAMANTHA ETTUS The blur of momming, career, and marriage can make it feel impossible to even notice the changing of the seasons, but this Spring I encourage you to pay attention. Whether your
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lifestyle allows you to enjoy 20 waking hours a week with your kids, or 100, it is how you spend them that is most important. The new season is an opportunity to infuse your family with a renewed spark. Here are five steps to achieve it:
1.
BE A CELEBRATORY MOM
2.
SEE SLEEP AS YOUR JOB
Being a celebratory mom is mindset driven, not calendar driven, and it doesn’t just happen in December. Make it your very fun job to come up with celebrations throughout the year and start with a Welcome to Spring party. The anticipation is half the fun so get your kids excited by engaging them in the decoration making and start planning your family party with as much zeal as you would have for a party of 50.
I am still struggling with this one myself but I have read enough and lived it enough to know that lack of sleep makes us more irritable, less healthy, less intelligent and heavier. You can’t change your children’s wake up times but you can go to sleep an extra hour earlier than you have been and feel the daily difference.
3.
BRING THE OUTDOORS IN
I grew up in New York City so my husband teases that I am happiest indoors but for the sake of our kids’ physical and mental health, we have fully incorporated outdoor activity into our lives. We recently made an entire day out of a trip to “Tomatomania,” a local tomato festival. We brought home a few plants and replanted them in pots at home to engage our kids in an ongoing nature project.
4.
CLEAN UP YOUR STYLE
5.
NURTURE YOUR MARRIAGE
A bit of simple Spring cleaning will makes you feel more put together fast. Rid your closet of anything you haven’t worn in four years. Tailor those salvageable clothes that don’t fit quite right and buy the trifecta – a great Spring bag, a pair of shoes and an accessory (a scarf or bold necklace) that will take you through the season.
Date nights are even more fun in great weather – taking an evening stroll, dining at an outdoor cafe, or watching a sunset over drinks. With the arrival of Spring, commit to spending one night out each week for just the two of you. When you strengthen your marriage, you strengthen your family so when you are out having fun with your spouse, do it guilt-free. Samantha Ettus is a media personality, bestselling author and speaker, passionate about coaching and advising working moms. BABYSTYLEMAG.COM
O SADIE’S SUPERLUX 10 44
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ur holiday preview issue brought you a list of super-chic products and places from the Queen of Superlux, Gotham and Hamptons Magazines’ Editor-in-Chief Samantha Yanks. This Spring, we’re bringing you more from the Princess of Superlux, Samantha’s daughter, Sadie.
BABYSTYLE insider
1. DVF
for GapKids
Samantha Says: DVF for Gap Kids is all about bright colors and patterns, which are key staples in each of Diane’s women’s collections. The collaboration is chic and sophisticated, celebrating the joy of being a kid. Available at Gap.com.
BABYSTYLEMAG.COM
BABYSTYLE insider
OSCAR de 2. la RENTA Children’s
Samantha Says: Quintessential Oscar de la Renta’s designs are now being channeled into pint-sized creations in seersucker, floral and polka dot A-line dresses and jumpers for girls as well as checked, madras and striped rompers and polo’s for boys. They are perfect for Summer backyard dinner parties in the Hamptons. Available at OscardelaRenta. com.
3. PINK CHICKEN
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Samantha Says: Pink Chicken has bohemian and exotic prints that show off big personality for my little lady. The Ava dress is perfect as a beach cover up or a day out shopping with me. Sadie loves the Amagansett shop and is now super psyched about the recently opened Manhattan location on the Upper East Side. Available at PinkChicken.com.
BABYSTYLE insider
4. LACOSTE Color by Number Limited Edition Tee
Samantha Says: For mini artistes, Lacoste’s Color by Number #Superlux limited edition t-shirt is covetable and fun. The set comes with markers and is machine washable, leaving room for continuous inspiration. Smart. Available at Lacoste.com.
MERMAIDS
SNAPPING 5. TURTLE Sadie Says: These are just perfect for the beach when I’m building sand castles at Mecox Beach with Daddy. Available at Snappingturtlekids. com.
6. Samantha Says: A beautiful story matched by equally beautiful photography, “Last Night I Swam with a Mermaid” by Kimberly Muller and her husband Michael Muller is an enchanting book that teaches new generations about taking care of the planet. It’s wise and wonderous. Available at Lastnightiswamwithamermaid.com.
BABYSTYLE insider
7. PETITE BOX Samantha Says: Sadie loves when my friends have babies. We send them PetiteBox from our family. They deliver a monthly package of the best in the know new products for moms and babies. Finds like Dr. Hauschka skin care and Happy Baby organic meals are wrapped and sent directly each month. It’s the sweetest little #Superlux luxury. Available at Petitebox.us.
Samantha Says: The ultimate camp for true princesses, Kidville’s Fairy Princess Camp includes a salon visit, royal accessories and a final show at the end of the week for parents. Playing dress up is highly encouraged. Sadie Says: I made my best friends at camp last summer. Oh, yes yes yes! Available at Kidville.com.
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BABYSTYLE MAGAZINE | SPRING 2012
8. KIDVILLE
BAKED BY ELIZABETH MELISSA ST. 10. Samantha Says: Baked by Melissa miniature cupcakes “In Chocolate” are surrounded by a smooth chocolate shell, ideal as a delectable gift or served at a birthday party. Sadie Says: Mom, I just want to make sure we order these for my birthday! Available at BakedbyMelissa.com.
9.
Samantha Says: I am a tastemaker for ElizabethStreet.com. It is the go to worldwide place for stylish moms. They created an iPad app to keep women on the go like myself talking about where to find the best restaurants, hotels, shops and activities. Available at ElizabethStreet.com.
Samantha Yanks is the Editor-in-Chief of Gotham and Hamptons Magazines. Five years ago this month, she received the greatest treasure any woman can have: Samantha became a mother to one superchic little girl, Sadie. She began to see her #Superlux world through the eyes of her daughter. Together, they curate. The #Superlux pair hope you’ve enjoyed what they found for you this month.
THE SUPERLUX ROYAL DUO BABYSTYLEMAG.COM
CRAFTY IN THE CITY
New York City’s Upper East Side craft emporium, Make Meaning, offers everyone a chance to make memories no matter what age.
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BABYSTYLE MAGAZINE | SPRING 2012
T
he time has come to let your children get dirty but, we promise, something great will come of it. Head on over to Make Meaning: a crafty destination that allows guests the opportunity to have endless fun exploring their creativity. The creative space has opened a location on Manhattan’s Upper East Side with five floors and more than 50 exciting experiences for adults and kids. The five floor, 10,000 sq. ft. building offers activities like cake decorating, soap, candle, ceramic, glass, jewelry, and paper making. Make Meaning is the first of its kind destination for fun with creativity, engaging kids and adults in a variety of hands-on activities using multiple mediums. Make Meaning’s “ACE’s” or Associate Creativity Enthusiasts are on hand to provide tips and tricks that will always result in impressive masterpieces, from highquality jewelry to customized candles and soaps. “From the day we opened, it became clear what a game-changer this business is. The ability to offer a single destination for adults and children with a huge assortment of evolving creative opportunities and events is like nothing else in the market,” said Daniel Nissanoff, Make Meaning’s CEO. “The fact that all of this is happening in a beautiful, modern environment that inspires all ages is what has made the Make Meaning brand so addictive.” Make Meaning’s Upper East Side location includes “The Skinny Dip,” a flowing wax cooling river where guests
BABYSTYLE insider
can watch their candles cool, a cake decorating experience where customers are able to accesorize their cakes with a wide assortment of edible accessories and colors, even a rotating booth for spray coloring. The store also includes a retail boutique filled with creative gifts and trendy activities like a Glitter Tattoo Parlor and the Hair-Hauteness Hair Feathers Lounge where guests can have professional fun feathers applied. The space features two private party floors where guests can party like it’s 1999... even if they were born in 2002. The parties include your choice of one main event and one side show activity. Every customized BABYSTYLEMAG.COM
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BABYSTYLE insider
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event promises oodles of ideas to put your creativity to work. But age is no issue at Make Meaning, both children and adults are welcome to participate in the party experience, as well as custom create masterpieces inside the unique design space. Make Meaning even offers “Make It After Dark,” a schedule of programs and specials exclusively for adults. It’s the perfect unconventional date or after-work happy hour with a crafty twist. “Make Meaning leverages the fun of creativity to engender meaningful interaction between family and friends, making it easy to ‘unplug’ which is important in a time when everyone is so ‘plugged in,’” said Nissanoff. So how does it work? Make Meaning is a membership-based destination and belonging to the creative community is quite affordable. The ‘Smile High Club’ offers a yearly membership at the minimal cost of $36, which also includes an assortment of benefits including 10% off retail purchases. For non-members, one-day creativity passes are also available for $12. Make Meaning’s Upper East Side location is located at 1501 Third Avenue, between 84th and 85th streets. Other locations include the Upper West Side at 329 Columbus Avenue, between 75th and 76th streets, the newly-opened Scottsdale Quarter space in Ari-
BABYSTYLE insider zona, as well as a location in Dedham, Massachusetts coming soon. Whether you walk-in or make a reservation, one visit to Make Meaning offers guests all the inspiration they need to create a piece that results in a “Wow!” everytime. From first dates to first birthdays, family outings to corporate events, we guarantee Make Meaning is the creative space to enjoy getting your hands dirty. If you’re looking for a space to make memories, make friends, make masterpieces, and most of all make meaning, find a location today and get ready to show off your inner creative genius.
The Skinny Dip is a wax-cooling river of water that sends projects on their final journey to completion. BABYSTYLEMAG.COM
BABYSTYLE best
the BEST OF: SLICKERS No. 1
There would be no puddle-jumping without a great rain jacket. Here we’ve provided you with the best rain slickers on the market. All you have to do is grab the umbrella. Bring on the April showers!
Hunter $150
2. Lanvin $1,570
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3.
Polarn O. Pyret $57
BABYSTYLE best
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6.
8.
Hatley $70
Weekend A La Mer $90
Stella McCartney $158
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Target $20
Boden $54
Weekend A La Mer $98
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Photo by Donna Newman. Copyright 2012.
BABYSTYLE tastemaker
DESIGNING WITH DARCY Celebrations Expert and Editorial Director of Martha Stewart Weddings, Darcy Miller Nussbaum is a mommy of all trades. From designing chic fêtes to drawing and scrapping, this DIY doyenne does it all. Interview by Kaitlyn Kirby
BSM: When did you first know you loved to create, craft, and design? Have you always loved to design things? DM: I do not remember an exact time or place where I started crafting, but I think it stems from my mom. She’s my “calligrapher,” and is the handwriting behind all of my projects, including the do-it-yourself scrapbook I published called “Our Wedding Scrapbook.” She inspired my love for scrapbooking after our first family vacation, took me to buy beads when I wanted to sell my own jewelry, and bought me my first sewing machine for my 10th birthday. I even sewed the dress that I wore to my older sister’s Bat-Mitzvah (with my grandmother’s help). I’ve also always loved to draw, and incorporate my illustrations into invitations, favors, cards and décor for celebrations. I guess you could say that creating has always been a part of me. It’s in my genes. BSM: What is a scrapbox? How did you come up with the idea?
DM: A scrapbox is scrapbook meets shadowbox. I had been making scrapbooks for everything from family trips to special occasions since I was a little girl. Then when I began making scrapbooks for my girls, I realized that there were objects that I wanted to hold onto that wouldn’t fit into a book – like their first pair of ballet slippers or egg carton artwork they made at nursery school – but that I didn’t want to throw away or store in a closet. I liked the idea that these objects and mementos could be used in a decorative way, and they now live in our playroom where we can look at them all the time. BSM: What types of things do you put in your scrapboxes? DM: What I love about scrapboxing is that there are no rules or limitations to what you can include, and you don’t have to be a master artist to make these at home. I like to put special objects in the scrapboxes—like a photo of Pippa (my youngest) on the day she was BABYSTYLEMAG.COM
TIP
Record your child’s height and weight from birth and display their growth through the years!
Download Darcy’s clip art here!
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BABYSTYLE MAGAZINE | SPRING 2012
BABYSTYLE tastemaker
TIP
Photos by Johnny Miller. Copyright 2010. Originally published in Martha Stewart Living, February 2010.
Don’t throw away those old shoes just yet! Display memories like ballet slippers on the wall for years to come. BABYSTYLEMAG.COM
born along the little stuffed animals her sisters placed in her bassinet at the hospital, or my daughter Ella’s ballet slippers with a photo from her first ballet class. Kids’ artwork also makes a great backdrop. When my oldest daughter Daisy was younger, she liked to paint at an easel, and I have a scrapbox with that old watercolor paint strip, backed with one of her paintings, and a photo of her painting it. For me, it’s all about documenting both the important moments and the every day. For a look at some of the scrapboxes I’ve created over the years, click here.
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BSM: Do your children like to create and craft also? What are their favorite things to create? DM: Yes, my girls love to create and craft. It’s a part of our every day at home. Our next door neighbors are always seeing the revolving art gallery on our front door. I have a special scrapbook of drawings that I keep for each daughter. It uses easy pages where you just slip in the art. We also like to create for holidays and celebrations, and have fun coming up with ideas for their birthday parties and making the invitations together.
DM: I think any working mom would tell you the key word is “juggling.” It’s not always easy, but I do my best. I try to be present in where I am at the moment—so when I’m at work, I’m focused there, and when I’m at home, I’m focused on my family (although my kids probably would tell you I look at my blackberry too often). It’s also im-
BABYSTYLE tastemaker portant to love what you do, because then you don’t think of it as work. I’m so lucky because I can sometimes include my kids in what I do. In addition to being Editorial Director of Martha Stewart Weddings, I’m also a Celebrations Expert at the company and I have done everything from Daisy’s first birthday party in Martha Stewart Living magazine to Ella’s pajama party on The Martha Stewart Show. It helps that I have super supportive husband who is very hands-on.
Photo by Donna Newman. Copyright 2012.
BSM: How do you balance being Editorial Director of Martha Stewart Weddings with being a busy mom of 3? Do you have any tips or advice of managing the day-to-day and being a parent?
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BABYSTYLE tastemaker BSM: We know you’re a hands-on mom. What’s your favorite thing to create with your children? DM: That’s hard to answer because there is a lot we like to create together. We like to celebrate holidays and special occasions by decorating the apartment, whether it’s stretching the “cob webs” for Halloween, lining chocolate turkeys down the table for Thanksgiving, or making birthday cards for friends and family. This year on my birthday, the girls woke up early and decorated the kitchen table with confetti, signs, streamers and a homemade cake. They woke my poor husband up at the crack of dawn to get decorating!
behind my work in the people I’m creating for. Whether it’s a birthday card or a drawing that is transferred to icing for the top of a cookie I want it to feel personal. BSM: What are your top three favorite places to go with children in the city?
BSM: How would you describe your personal style? Your children’s? How does that factor into the pieces you create? DM: I like to think of my personal style as fun and whimsical. My kids have a spirit to them, and I think their style is definitely an influence on me! Color really inspires me, and I often create a palette to work with, but the real inspiration
DM: My favorite place to be with my kids is HOME! But after that, some of our other favorite spots are ones that center around learning and creativity, like Make Meaning, Scribble Press, Pins & Needles, and The Craft Studio. The girls also love to go to Michaels, where we buy our supplies for crafts projects and celebrations. The Museum of Natural History is one of our favorite museums. We recently spent the night at the museum with the Girl Scouts and it was so much fun. The girls also love going to Dylan’s Candy Bar, because what kid doesn’t love candy, and riding the Carousel in Central Park!
Darcy Miller Nussbaum is the Celebrations Expert and Editorial Director at Martha Stewart Weddings. She also designs custom illustrated stationary on her website, DarcyMillerDesigns. com. She lives in NYC with her husband and three daughters. For more creative tips from Darcy Miller Nussbaum, pick up an issue or visit MarthaStewartWeddings.com.
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Photo by Donna Newman. Copyright 2012.
BABYSTYLEMAG.COM
A Q&A WITH STYLE ICON
ROSIE POPE
OWNER OF MOMPREP & ROSIE POPE MATERNITY
OF STAR ’S O BRAV NT NA PREG ELS IN HE
B.S. What have you learned since becoming mom? R.P. I think I was always searching for amazing and now I'm a mom I wake up to amazing everyday. I had no idea life could be this full of love. B.S. What do you love most about being a mom? R.P. Learning about the world all over again through children's eyes and teaching my children about everything they are interested in. B.S. What makes your heart melt? R.P. When I come home from work and my 3 year old says with a massive smile "Mommy I've wanted you all day. I'm so glad you're here." I think my 11 month old is saying the same thing when he takes out his pacifier and tries to stuff it in my mouth -adorable. B.S. How would you describe your own personal style? R.P. Classic and Chic yet comfortable (except for my heels...somehow I don't need comfort as long as they look good).
“I had no idea life could be this full of love.” B.S. How would you describe your children and their style? R.P. My 3 year old is all about comfort and color so he often looks very preppy with some classic ADIDAS sneakers. He's just starting to complain about the side part I always give him! My 11 month old has the craziest natural mohawk so I get great joy in making it stand on end so he tends to look a little more punk rock but I'm sure this is only a phase....after all, he can't say no yet!
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B.S. Where are your favorite places to shop for your children? R.P. CrewCuts, Rachel Riley, Jacardi, Children's Place, Baby Gap and I love children's boutiques down south for their overalls. I'm also a sucker for monograms and The Bailey Boys do some great ones. B.S. If you could be any classic TV mother, who would you be? R.P. Clar Huxtabel from “The Cosby Show.” She had it all: family, work, humor and elegance. I remember watching their family from England thinking that she always had it all figured out! B.S. What's one item in your handbag that tells people you're a mom? R.P. Half eaten snacks!
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BABYSTYLE staple
the BALLET FLAT No. 1
Stuart Weitzman $65
Jazz up your shoes with these adorable shoe clips from Ban.do. Pick a pair for added embellishment. Chiffon Shoe Clips, $25; shopbando.com.
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KORS Michael Kors $62
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D&G Junior $395
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Juicy Couture $85
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Little Marc Jacobs $66 BABYSTYLEMAG.COM
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BABYSTYLE designers
GIRL BEHIND THE GLAM We caught up with Emily Wheat Maynard, mother of two, owner and designer of the chic handmade jewelry company, Elva Fields. Interview by Kaitlyn Kirby
BSM: When and why did you start Elva Fields? EWM: I founded the business in October of 2003 after designing necklaces and earrings for friends and family for our fall wedding. I had just finished graduate school, moved from Manhattan to Louisville, Kentucky, married, and realized it was the perfect time to start something great with my new life. Though I wouldn’t jump in with running the business full-time (officially, anyway) for another few years, I knew it was the perfect fit for me, combining my love of creating with my love of history, with a healthy dose of entrepreneurial spirit.
BSM: What inspires you to create new pieces? Where do you find your inspiration? EWM: If I hit a dry spell and feel completely drained of all creative inspiration, there are two things I can count on to bring me back to life: a long walk down our country road or a trip to the antique mall. Neither has failed me yet. BSM: Have you always loved creating jewelry? Do your children like creating jewelry?
EWM: I have always loved creating...and jewelry was just one of the many things I crafted, colored, or constructed growing up. My mother is an artBSM: How would you describe the styles of jew- ist, so artistic pursuits came very naturally (and often) in our house. I’ve definitely continued the elry Elva Fields offers? tradition with our daughters--we work on an “art EWM: Elva is entirely one of a kind--colorful project” several times a week. And if our older daughter’s first word is any indication, she’ll be and bold necklaces, each with a unique vintage making jewelry in no time. (Among the first was feature. June jewels are limited-editions, mostly “bead.”) earrings made of vintage beads or colorful gemstones. Our Deb line is a twist on eco-friendly, BSM: How do you balance running a business using only repurposed vintage materials from chain to clasp. with being a mom? BABYSTYLEMAG.COM
BABYSTYLE designers EWM: It’s a daily (sometimes hourly!) effort. Truthfully, I’m not sure I’ve found a balance. Some days are better than others. It takes a village, and I fortunately have lots of help between an incredibly supportive husband, an endlessly thoughtful mother, fantastic sitters, and friends and family in-between who are willing to step in and offer a helping hand. It is a constant juggling act. BSM: What are the advantages of running your own business and being a mom?
EMILY’S MOMMY MUST-DO’S No. 1
Try to stop for a second or two and just soak it up. Really look at your children. As exhausted or frustrated as you might be, it is an
honor and privilege to be part of a child’s life no matter what. For that quick moment, memorizing their faces, be thankful for the good, bad, or ugly of it all. Then get back to work.
No. 2
Keep a journal--even a simple one. I jot a few thoughts each night in my Mom's One Line A Day journal of funny things the girls said or did, something that made me smile, even a milestone of their growing up.
No. 3
Take a shower every day. People laugh at this, but a shower makes you feel like a whole new woman... even if it makes you a few minutes late.
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EWM: I love that I’m able to schedule my day to allow for time with our daughters--they’re so young (just 3 and 1), and I know I won’t get this time back, so it’s pretty fantastic to be able to spend weekday mornings with them. I hope I’ll always be able to work around what is most important to us. BSM: Moms don’t often have a lot of time for style. What time-saving or quick tips do you have for looking great or dressing up an outfit on little time? EWM: I’d love to think that adding an Elva necklace to whatever you’re wearing instantly adds polish and style. It’s obviously my go-to, easy, no-fail option, and I swear it works like a charm. After that, a great pair of colorful ballet flats make you feel more pulled together right away without sacrificing comfort. For more chic and creative Elva Fields pieces, visit www.elvafields.com or check out the Elva Fields collaboration at C. Wonder store on cwonder.com.
ADDING AN “ELVA NECKLACE TO WHATEVER YOU’RE WEARING INSTANTLY ADDS POLISH AND STYLE.
”
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Photos courtesy of Jeni’s Splendid Ice Creams
When Jeni isn’t developing new ice cream flavors, she enjoys making big messes with her husband and two children at their home in Colombus.
WHAT’S NEW
NOT YOUR TYPICAL CRAVING Jeni’s Splendid Ice Creams offers a unique twist on the famed pickles and ice cream fetish.
S
ay goodbye to the regular old pickles and ice cream craving. Jeni’s Splendid Ice Creams has taken the frozen dessert to a whole new level. With signature flavors like Brown Butter Almond Brittle, Pistachio & Honey, and Brambleberry Crisp, the Ohio-based ice cream company is able to offer customers a taste unlike anything they’ve ever experienced before.
Founded in November of 2002 by owner and creative director Jeni Britton Bauer, Jeni’s Splended Ice Creams prides itself on handmaking delicious ice creams all made with grass-grazed Southeast Ohio milk and cream. Today, in addition to her company’s home, grocery, and restaurant delivery business, Jeni and her small staff operate 10 ice cream shops— nine in Ohio and one in Tennessee. Jeni first discovered her love for dessert while working at La Chatelaine bakery in Columbus, Ohio. So taken by the kitchen’s equal dedicatio to the product and the success of BABYSTYLEMAG.COM
WHAT’S NEW the bakery, Jeni began making her own desserts and ice cream in her kitchen. Since then, Jeni has honed her ice cream making every day for more than 15 years. She continues to draw from her pastry background and experience and uses the knowledge to perfect the frozen treats for which her company has come to be known. Jeni and her small team at Jeni’s Splendid Ice Creams make every small batch ice cream, frozen yogurt, and sorbet in their kitchen in Columbus, Ohio, using only the best ingredients, some of which include cream from local grass-fed cows, local honey, and a variety of other carefully-sourced ingredients from around the world. Rare fair-trade ingredients come together to create flavors using Ndalia Estate vanilla from Uganda and Askinosie chocolate from Missouri.
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The Jeni’s Splendid Ice Creams menu is home to many innovative year-round and limitedtime flavors. Signature flavors include Cherry Lambic Sorbet, Salty Caramel, and Wildberry Lavender. Recently launched into the Jeni’s mix was the Super Pop Cakes! collection: Icelandic Happy Marriage Cake, Tres Leches with Here-n-There Cherries, Hummingbird Cake, Mango Kiwi Special Cake, and Magnolia Mochi. According to Jeni’s, “each flavor encapsulates the magical moment when a scoop of ice cream and a slice of cake melt together and deliciously become one.” It is through these unique flavors that Jeni’s Splendid Ice Creams is able to win over anyone who walks into one of their many scoop shops, finds an exciting ice cream-filled package on their doorstep, or purchases a pint at retail locations nationwide. Ice cream lovers
WHAT’S NEW
can even pick up a copy of the bestselling Jeni’s Splendid Ice Creams at Home cookbook, released in June of 2011, to learn to make the frozen goodies on their own. So next time you’re craving a creamy dessert, don’t settle for just any ice cream, reach for a pint of Jeni’s Splendid Ice Creams. We promise, you won’t regret it. For more information on Jeni’s Splendid Ice Creams, including retail locations and how to purchase, visit www. jenisicecreams.com. BABYSTYLEMAG.COM
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BABYSTYLEMAG.COM
WHAT’S NEW
GREAT BLOWOUTS. BAR NONE. LA hair hotspot Drybar is popping up all over the country. We spoke to founder Alli Webb on the latest craze in the beauty industry and why so many are flocking to the sunny chic salons.
BABYSTYLEMAG.COM
MEET ALLI BSM: Why did you start Drybar?
BSM: What makes Drybar so special?
AW: It was truly out of personal necessity. Even as a professional stylist, I’ve been hooked on having my hair blown out by someone else. However, for years I struggled with two bad options: overpaying at my salon or enduring a yucky discount chain. I always longed for a fun, beautiful, hip place I could go to for a great and affordable blowout. It didn’t exist, so I created it!
AW: Drybar is the perfect escape for women. We will make you feel completely taken care of -- having you looking like a million bucks. Not only is it extremely relaxing to get your hair blown out, it’s fun! At Drybar you sit at a bar, watch a chick flick (like Sex in The City or Breakfast at Tiffany’s), charge your iPhone or just chat with your girl-
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friends. It’s a perfect escape for all women, especially busy moms who need a break and little (well, big!) pick me up. BSM: How do you balance work with motherhood? AW: I don’t! Just kidding. It’s definitely a challenge I constantly struggle with. I adore my boys - they are beyond amazing! But I also love my professional life. I kinda feel guilty at home
Photos courtesy of thedrybar.com
WHAT’S NEW
and at work. Overall, I feel ridiculously lucky to have two healthy, happy little boys, a thriving business and the best husband a girl could have! BSM: Have your sons been to Drybar? AW: Oh yes, they love going to “Mommy’s Drybar.” They always want me to wash their hair. They have kinda long hair that I am completely in love with. BSM: What advice do you have for working moms?
just grab one inch sections all over your head, curl, tossle and go! Use a light serum on the ends for some shine and texture. BSM: How would you describe your personal style? AW: My style varies. Most of the time, you will find me in jeans and fun shirt. I’m a pretty laid back California girl, but I do love a great pair of heels a flirty dress. And I have a major bag obsession.
BSM: There’s been a tremendous demand for Drybar! What’s up next for Drybar in 2012? AW: It’s gonna be a busy year. Next up is Manhattan beach! We are working on more locations in New York, California, DC, Atlanta and Arizona. I’m always tweeting about what’s happening, so follow us for the latest DB news!
AW: I believe I’m a better mom because I’m a happy mom. I really try to disconnect when I get home-- put the iPhone away and spend real quality time with my family. Then, after the kids go to bed, I’m back on the iPhone. BSM: Moms don’t often have alot of time to style their hair. What timesaving tips do you have for looking great on little time? AW: Take 5 min to blowout the front of your hair and use a large (1 1/2 inch) curling iron to curl big sections of your hair. It doesn’t have to be in neat clean sections--
Alli started Drybar in February 2010 in Los Angeles. The company now has 14 locations. BABYSTYLEMAG.COM
THE MENU THE STRAIGHT UP THE MANHATTAN THE COSMO THE MAI TAI THE COSMO TAI THE SOUTHERN COMFORT THE HOT TODDY THE UP TINI THE SHIRLEY TEMPLE
signature blowout sleek and smooth lots of loose curls messy, beachy hair a little Cosmo, a little Mai Tai big hair, lots of volume messsy, beachy for short hair up-do for those 10 & under
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TOP FIVE FAVES
1.
Bio Ionic Style Winder
2.
Moroccan Oil Glimmer Spray
3. 4. 5.
No. 1
Seed Children’s Store on Larchmont Anthropologie and Urban Outfitters Rebecca Minkoff
No. 2
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HONESTLY SPEAKING Interview by KAITLYN KIRBY
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Founders Jessica Alba and Christopher Gavigan give us the honest truth about their new company offering eco-friendly and unquestionably safe products for children.
BABYSTYLE cover
H
ow and why was The Honest Company born?
JA: I was compelled to do it because there was
nothing else out there like it and, as a mom, I wanted and needed it.
W
hat is Honest? What does Honest offer?
Photo credit: Lesley Bryce
CG: In a nutshell, The Honest Company is a
monthly service that delivers customized bundles of non-toxic, eco-friendly, adorable products directly to your front door - premium eco-diapers, biodegradable wipes, all natural & organic bath and skin care, and super effective home cleaners. But, it’s also much more than just convenient, well-designed products. We already have and are committed to continuing, exceptional member support - really, go check out the comments on our Facebook wall. And, we also want to empower people to live healthier, create a better business model, advocate for a better world, and much more. We’re dreamers, but we’re also doers, so we’re ecstatic to see where we can take this.
H
ow do the products compare to others on the market? What do you love about them?
JA: The designs are the best - they are literally
the cutest disposable diapers. We have everything from ice cream cones to skulls (my personal homage to Alexander McQueen). And the performance is above and beyond. I was having so many problems with eco-diapers leaking BABYSTYLEMAG.COM
BABYSTYLE cover at night, I was double layering them. Now, Haven wakes up and her crib sheets are dry as a bone.
CG: I’m proud of the construction. We
worked really hard to make them as nontoxic and plant-based as possible, and they’re still really soft - and as Jessica said, they really perform - well beyond what’s on store shelves.
W
hen did you first realize that you could create better and safer products than what were being offered? How did you two join forces?
JA: When I was pregnant with Honor, I
read Christopher’s book, “Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home,” and it changed my life. When I decided to create The Honest Company, he was the first person I approached to help me.
CG: I don’t know that there was one sin-
H
ow was creating The Honest Company different from doing a film?
JA: As an actress, a film is truly a collabora-
tive process, and it’s very similar with business. I’ve found with the Honest.com that it’s all about finding a extremely competent, reliable, capable team and then trusting and allowing them to do their thing. From a creative perspective, it’s totally different than doing a film, because I’m a key person driving the creative and design process, instead of executing upon someone else’s vision of a character or a scene.
W
hat is the best part of being a parent entrepreneur?
JA: Creating what you want and need as a
parent - and then watching how it helps and excites other parents, too.
CG: In addition to that, I’m proud to do
something that makes the world a better place for my own kids and to set a positive example for them.
gular moment when we realized we could make better, safer products - we just knew we wanted to and had to try. We spent months testing the gamut of eco-products available from all over the world to see what
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best to incorporate all the best ingredients and features into our product line.
people are drawn to our products for a variety of reasons - some love the designs, some love the convenience, some love the eco/non-toxic factor, and some just love the concept of an Honest Company and the culture we’re trying to promote.
worked and what didn’t and we did our
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hy do you think parents will be drawn to Honest products?
JA: If our first weeks are any indicator,
Photo Credit: Justin Coit
“AS A MOM,
I WANTED AND NEEDED [THE PRODUCTS]. ”
BABYSTYLEMAG.COM
BABYSTYLE cover
Photo credit: The Honest Company
CG: Regardless of what has originally drawn people in, most of them end up appreciating all of these facets. And, they’re delightfully surprised to find out how amazingly our products perform AND how exceptional our support team is.
W
hat is the price point for Honest products?
JA: It’s really competitive: less than $20 a
week for diapers and less than $9 a week for essentials like bath and body care and cleaning products. CG: Making quality, non-toxic products more affordable is one of our key commitments and we hope to be able to bring down the cost even more over time (without compromising the product integrity, of course).
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Safe, beautiful products shouldn’t be a privilege for just a few. Every family de-
serves them.
H
ow can we purchase Honest products?
JA: Right now the prod-
ucts are available exclusively on our website, HONEST.com. But sure, expansion into speciality retail, grocery, internationally, our own branded stores, and other opportunities to connect to new audiences - we are into it all when the time is right!
BABYSTYLE cover
WIN IT! See below for details.
Photo credit: The Honest Company
ABOUT Launched in January 2012, The Honest Company offers an eco-friendly line of family essentials (diapers and wipes, bath and body care, and household cleaners) through a monthly subscription service at Honest.com. Created by parents for parents, The Honest Company is committed to making safer products more convenient, beautiful, and affordable and to providing exceptional family support that promotes health, happiness and community. To learn more about the company, visit Honest.com.
WIN A one-month supply of non-toxic body care and household cleaning products for your entire family. Package includes Honest Shampoo, Body Lotion, Hand Soap, Healing Balm, and Laundry Detergent. ($35.95 value) Conveniently shipped to your doorstep, all of these products are made with the highest quality all-natural & organic ingredients. Enter to win at babystylemag.com and tweet “I want to win the Babystyle Magazine Spring giveaway� by using hashtag #winhonest. BABYSTYLEMAG.COM
BABYSTYLE design
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BABYSTYLE MAGAZINE | SPRING 2012
NEST in CHIC New York City-based boutique baby planner and concierge service, SISSY+MARLEY, offers forty weeks of unconditional support so you can nest in chic. Whether through creating the ultimate newborn’s closet, finding the best in baby gear, or choosing a photographer to capture the mini moments, SISSY+MARLEY knows exactly what you need. All photos by Marco Ricca
SISSY+MARLEY is owned and operated by three women with a love for children and design: Chelsea (Sissy), Rachel (Mommy to Ryan Marley), and their mother, Diana. The baby concierge service also has three in-house critics under the age of 4: Ryan Marley, Logan Jasper, and Sebastian Myles. BABYSTYLEMAG.COM
BABYSTYLE design SISSY+MARLEY has a goal of creating stylish spaces for sleep and play. Based in NYC, the concierge service offers fullservice design to those in the NYC/METRO area and virtual design services to those around the world. Each SISSY+MARLEY design begins with an inspiration board to turn your nursery into the chicest of spaces. Founders Diana Rice, Chelsea Reale and Rachel Geisler have the determination
to create stylish spaces where children and even white sofas can coexist. SISSY+MARLEY’s services include nursery interior design, registry assistance and product education, personal shopping and styling, baby food preparation classes, event planning, lifestyle photography, playtime instruction and toy selection, and custom social stationery. The company’s packages range from virtual small-scale projects for the DIY client to elaborate
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“At SISSY+MARLEY, we are a chic yet approachable baby planning resource. We bring the same enthusiasm to our clients as if we were planning for the arrival of our own children,” said Rachel Geisler, co-founder of SISSY+MARLEY. “We aspired to have our white sofas and our children co- exist, our baby’s room become a part of our existing decor, and look fabulous while pregnant,” stated Chelsea Reale, also a co-founder. BABYSTYLEMAG.COM
WE BRING THE SAME EN“THUSIASM TO OUR CLIENTS AS IF WE WERE PREPARING FOR THE ARRIVAL OF OUR OWN CHILDREN
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BABYSTYLE design full-service jobs for the client who so desires. Chelsea, Rachel, and Diana combine their diverse skill set to provide expecting parents with customized baby planning services. The unique family partnership allows the team to personally handle most services internally rather than rely on outside vendors to fulfill their clients’ needs. This strategy gives them complete control over the quality and aesthetic of work while providing the highest level of service. Collectively, the trio’s backgrounds include personal stylist, interior decorator, private chef, developmental specialist, and event planner. SISSY+MARLEY is a boutique baby concierge with a passion for all things beautiful and a treasure trove of knowledge for everything baby and beyond. Forty weeks. A laundry list of things to do. Take a deep breath. Let your belly out. They have you covered. For more information on the baby planning and concierge service, visit www. sissyandmarley.com.
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Also, be sure to check out the SISSY+MARLEY style blog for daily inspiration.
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BABYSTYLE inspiration
COMING UP ROSES & RYE We caught up with Patricia Calfee, CEO of the mom-focused shoe company Roses & Rye. Because moms really do change the world, especially in comfortably chic flats.
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he daughter and granddaughter of army officers, Patricia Calfee was raised in a family where work ethic and entrepreneurial spirit is highly-valued. Calfee, along with her husband and business partner, Ian Pinache, recognized the need for high-quality comfortable shoes for moms and thus created Roses & Rye. The new mother of baby Crockett shares her inspiration for the innovative shoe company and the entrepreneurial force behind her mompreneur success. What is Roses & Rye? When and why did you decide to start the company?
weeks with a cobbler in the hills of southern Brazil to learn how quality shoes are made. What sets Roses & Rye apart from the rest? What is unique to your company? PC: Roses & Rye is committed to designing shoes that are both beautiful and Momfriendly. Our patent pending insole makes our shoes incredibly comfortable and we nev-
PC: Roses & Rye designs beautiful, mom-friendly shoes that are available online. Like many women, I love beautiful shoes but becoming a mother changed my daily life – in a wonderful way! I now need cute shoes with arch support that I can wear while juggling motherhood and my professional life. I consulted with a surgical podiatrist before traveling to Brazil where I spent BABYSTYLEMAG.COM
er compromise on style. My life as a working Mom is incredibly busy and though I love high heels, reality means that I wear flats most of the time and I want them to be cute. Creating beautiful shoes that fit the busy lives of Moms is what we do. What do you love most about owning your own company? What do you feel is the greatest part of being an entrepreneur/
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working mom? PC: As a Mom, owning a business is both a blessing and a challenge. I love the flexibility that it provides (I work from home when necessary), but it’s hard to find time away from work. I worked the morning my son was born and I attended a team meeting a week later. Of course, my baby boy joined us!
Roses & Rye has a very style-conscious collection of footwear. How would you describe your own personal style? PC: I love clean, pretty lines, and bright colors make me happy. I passionately believe that beautiful shoes should also be good for my feet. I refuse to let anyone stereotype Moms as frumpy. I love finding ways to be stylish and fun while being practical because you can’t play with kids in heels! Your business partner is your husband, Ian. What’s the greatest part about working with your spouse? How do you complement each other in the business sphere? PC: I love working with my husband and Roses & Rye is our second business together. Our professional partnership works because we bring very different skills while sharing a clear vision. I believe that everyone needs a great partner and working with Ian makes me happy. Has your entrepreneurial drive/work ethic changed since becoming a mom? If so, how? PC: I’m the daughter and granddaughter of Army officers and was raised in a family where work ethic and entrepreneurial spirit is highly valued. It’s important that our son understands the importance of work and sees that mission and purpose matter.
Before launching Roses & Rye, we created a list of lessons that we learned from our previous business together. The change that had the biggest impact was our “Eight O’ Clock Rule.” We never talk about the business before eight o’clock in the morning and it has made a big difference in the start of our day together.
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BABYSTYLE inspiration
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If you could give one piece of advice to your newborn son, what would it be? Why? PC: Try. Fail. Repeat. Because real success is hard work. I love the Chinese proverb: Fall down seven times, get up eight. What’s up next for Roses & Rye in 2012? PC: We were excited to have retail legend (and Mom!) Beverly Stern join Roses & Rye in 2012. As the former General Merchandising Manager for GAP, Banana Republic and WilliamsSonoma, she’s a wonderful addition who understands busy Moms. We’re looking forward to growing our business and offering stylish Moms more options for cute shoes that feel great.
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CASTING CALL Roses & Rye wants to feature you and your children in their next photography session! The company loves to feature real moms and their adorable children and you could be next. If you live in the San Francisco area, or are able to travel independently to San Francisco, you are eligible to participate. The Roses & Rye team will spend the day with you on location in San Francisco with plenty of helpful support. Interested?
CLICK HERE BABYSTYLEMAG.COM
SABINA & VALERIE OF
BLANQI GIRLS O
ne day on the playground, two twenty-something moms, Sabina Melarti and Valerie Darragh, realized they shared the same fabulous idea. Melarti and Darragh had been combining and altering existing garments in order to create a new product that fulfilled their needs for both fashion and function. The product? Alluring, feminine, audacious, and stylish shaping pregnancy support garments. The concept was exciting and the product entirely new and innovative. While neither Melarti nor Darragh had any type of business background or training, they had what it took to be successful. The chic duo used their passion, insight, persistence, creativity, and most of all, drive and got to work building their business.
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he company is BLANQI. The two built the company from the ground up, researching day and night, educating themselves on everything from manufacturing to writing patents. With the support from their advisory board, and the loving patience of their family, they set out to help the BLANQI girl remain as glamorous and fashionable as ever throughout pregnancy and beyond.
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BABYSTYLE trendsetters
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eet Sabina: a 32-year-old entrepreneur and artist from Sweden. Sabina is the mother to Kai, 5, and Sienna, 4. She is nurturing, expects the best, but never settles, and can be seriously feisty. Sabina dreams of a midcentury modern overlooking the Pacific.
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eet Valerie: a 30-year-old entrepreneur and designer from Philadelphia. Valerie is the mother to Jude, 5, and Nico, 1. She loves being surrounded by people, loves art, and rearranges her furniture once a week. Valerie dreams of a loft in New York City.
Performance baby carrier, ERGObaby, $135
VALERIE & NICO
BEST WAY TO BALANCE MOTHERHOOD AND A BUSY LIFE. -Valerie
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BABYSTYLE trendsetters
BLANQI GIRLS PICKS
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Leather flip-flops, Scotch Shrunk, $60 FACE Stockholm® nail polish, J. Crew, $10 Icon Eyewear ‘Charlie’ sunglasses, Nordstrom, $12
THE NEON COLORS MAKE KIDS EASY TO SPOT.
THESE ARE RUGGED, COMFY, AND OH-SO-CHIC.
-Valerie
-Sabina
TRENDY COLOR AND FREE OF CHEMICALS.
-Sabina
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4. 5. 6.
Character T-shirt, H&M, $9.95 Knit bubble short, Ralph Lauren, $35 Nautical stripe shawl-collar terry popover, J. Crew, $58
SABINA & SIENNA 4
H&M TEES ARE BOTH SUPER SOFT AND COOL.
-Valerie
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I LOVE THE PREPPY VIBE OF THIS POPOVER. THERE’S NOTHING SWEETER THAN BUBBLE SHORTS.
-Sabina
-Sabina
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BABYSTYLE blogger
MEET VERA Vera Sweeney is a mother, businesswoman, and blogger extraordinaire. Find out how she took lifestyle blogging to a whole new level.
BSM: Describe your blogs and their individual focuses.
CLICK TO VISIT VERA ON THE WEB!
Babyrazzi.com is centered on news, solely on the celerity mom and baby as well as relevant product reviews. Getting Gorgeous is dedicated to bringing fashion and beauty advice to moms. Getting Gorgeous ventures include: DealObsessed.com, an online portal sharing the latest and best online deals, coupons, and money saving tips The Mom Challenge, an inspirational destination offering daily tips to help moms take care of themselves as well as their families. BSM: How would you describe your personal style? Your children’s style?
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VS: LadyAndTheBlog.com focuses on fashion trends, intensive coverage of New York Fashion Week, beauty product reviews, step-by-step recipe breakdowns, travel tips and my personal blog. VS: I’m really big on classic colors. Very rarely will you find me in an outrageous pattern or shade. I like to stay in the neutrals because I know I can get the most usage out of the pieces. I layer to conceal my trouble areas and because I am typically always cold. I love heels and wear them as often as possible. My daughter refuses to wear pants. She wears dresses every single day to school. I’m talking tights and party shoes! Natalie says school days are “fancy days.” My son is into Mario Bros. and Transformers. He loves shirts with characters on it. When my husband gets a hold of him though, he becomes
a Vineyard Vines model. BSM: How have you learned to balance working with motherhood? VS: I cheat. It’s funny, but it’s true. My husband and I both stay home and run I’m Not Obsessed Media together. So, when I’m working - he isn’t! Our children are ALWAYS with one of their parents. So, I don’t really feel any mom guilt about spending time building out my brand because my children are with their father! BSM: What turned you onto blogging? Why is this such a great opportunity for moms? VS: When I became a stay-at-home mom in 2005, I found myself wanting a hobby. I actually started I’m Not Obsessed as a joke! But over the years, it has turned into a full-time career, a property that employs 5 writers and generates over 4.5 million impressions a month. I encourage all my friends to start blogging because it is such a wonderful outlet. You don’t have to blog for money. Blog because you want your parents to keep up with your day-to-day life. Blog because you love photography. Blog to share your favorite recipes with friends. I can’t imagine my life without this extension. It’s the new age diary.
BSM: What’s up next for you in 2012? VS: I’m working with Clorox for the next few months, more details to come. I’m doing a TON of traveling and my children are coming with me to Europe in a few weeks. My partner Audrey McClelland and I have recently relaunched Deal Obsessed. We are hoping to get that off the ground and running full speed ahead. Next month, I’ll be in Oprah Magazine with Audrey for another P&G advertorial. Really excited about that.We are also hoping to do a LOT more Twitter parties as that is something we really enjoy.
MOMMY MUST-HAVES
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A chic diaper bag. Shown: Rosie Pope, London Shopper Classic, $365 Great fitted jeans. Shown: J Brand, Spring shades, From $169
BSM: What is your life motto? VS: My life motto is “Enjoy it to the fullest.” Have as many unique experiences as possible. Travel and travel often. Travel with your children. Capture it all. Never forget. We have one go around and we better make it worth it. BABYSTYLEMAG.COM