BUILDING BETTER
Businesses An Interview with Roddric W. Sims, Founder & CEO, Sims Coaching Group
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oddric Sims’ resume is an impressive list of roles in sales, management, and recruiting. But after 20 years in Corporate America, he realized he was happier helping others than achieving success on his own. A coaching position at State Farm led to countless conversations with potential business owners about whether or not entrepreneurship was the right fit. Those conversations inspired him to write The 4 Es of Entrepreneurship, his guide to embarking upon the journey to successful business ownership. And when an opportunity came for him to leave his job in 2018, Sims took his severance package and set out to launch a business of his own.
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Today, Sims Coaching Group focuses on supporting entrepreneurs through coaching, consulting, and community. His straight-shooting direct approach with his clients earned him the nickname, The Reality Coach. We asked him to share some of his expert advice on achieving personal and professional success.
