CELEBRATING 10 Years
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CONTENTS Spring 2022
Don’t miss the 10-year celebration on IG Live April 19, 2022! Deets on Pg. 20 W R I T E U S ! We’d love to hear from you. E-mail us at info@back2basicsmag.com or tag us on social media @back2basicsmag and #B2BMAG.
ideas to life... 6 8... FLF new music
embrace optimism... 10
16... devotional w/ wande BACK2BASICSMAG.COM | SPRING 2022
April 19, 2012
Spring 2022, Vol. 10, No. 1 Publisher Brittany N. Winkfield Contributors Kimberly S. Reed, Wande Isola LETTER FROM THE PUBLISHER
B2B TIP: Be A Seed. Jesus said, “How can I describe the Kingdom of God? What story should I use to illustrate it? It is like a mustard seed planted in the ground. It is the smallest of all seeds, but it becomes the largest of all garden plants; it grows long branches, and birds can make nests in its shade.” Mark 4:30-32 NLT Every great story begins with a vision. 10 years ago God blessed me with a vision to start a publication called Back2Basics Magazine. Our mission is to tell stories through words and images that inspire others in their walk with Christ. We amplify black creators and entrepreneurs because representation matters. In this journey, I’ve been inspired and encouraged in my faith walk beyond my wildest dreams. My prayer is that each of our readers can be a seed in the work they do each day. When you think about it, a seed must crack and come completely undone in order to bloom. Everyday we experience triumphs and setbacks from God that ultimately grow us into everything we are called to be. No matter how small the step, growth is the outcome.
Photographers Scott Spiewak, Reach Records Web Development Marcus Winkfield Advisory Board Tracy Augustin, Philip Baptiste, John Boston, Ramona Davis, Juanita Farmer, Kymone Hinds, Marisa Daniels, Timothy Olaore, Terri Roston, Jennifer Stone Editorial and Advertising Inquiries info@back2basicsmag.com Information is correct at press time. Signed articles do not necessarily reflect the official company policy. Copyright © 2022. All rights reserved. Reproduction in part or whole without permission is prohibited. Back2Basics Magazine is a registered 501(c)(3) nonprofit in the United States of America. In Loving Memory of Dorthy Davis
A Christian lifestyle magazine designed to inform and inspire young people in their walk with Christ.
Just in time for Spring... Let’s GROW! 4
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@back2basicsmag
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b2b PARTNER GO.GOLI.COM/B2BMAG
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3 DAYS, 3 KEYS, ONE NEW SUCCESS STORY. I know how frustrating it can be for entrepreneurs to find new and inventive ways to serve their clients while making a profit and not burning out in the process. Stop searching for answers! You have just discovered a simple, proven solution that can be the game changer your business needs. This 3-day challenge is designed to empower you to become the next success story of an entrepreneur who creates more impact, more freedom, and more income through the creation and launch of a signature offer.
Day 1: Discovering Your Topic Determine what you are good at Declare the problem you can solve Decide on your topic
Day 2: Determining Your Target Get super specific with your audience Build connection with your potential customers Identify the audience segment that will pay you
Day 3: Developing Your Offer Create a transformational offer Set a price that reflects your worth Make your offer irresistible
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My name is Kymone Hinds. As a business coach and launch strategist, I understand the struggle. I know about sleepless nights burning the midnight oil and constantly sacrificing time with family and friends just to get client projects done. I know about bleeding time doing one-onone coaching, dealing with the huge monthly financial swings due to the unpredictability of sales, and feeling apprehensive about charging more despite money struggles, which leads to giving away services for free or far less than what they’re worth. I know about being fueled by a genuine, Godgiven desire to transform lives, yet constantly questioning it because of how real burnout is for entrepreneurs. Battling through and overcoming these experiences has given me an invaluable empathy and clear perspective. Since 2017, I’ve had the privilege of travelling the country (both literally and, since COVID, virtually) and successfully teaching hundreds of coaches, influencers, pastors, entrepreneurs, and wantrepreneurs to create successful online offers, start profitable businesses, and transform lives on a massive level without the stress of an unsustainable one-on-one business model. Despite the wide variety of individuals and business niches I have worked with, the solution has always been the same: CREATING A SIGNATURE OFFER! Why? Because having a signature offer allows you to... •
Deliver better results to more people who benefit from the community space you create
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Protect your time by providing your expertise on a one-to-many level instead of one-on-one
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Present your knowledge in a way that more accurately represents its value, allowing you to sell it for more
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ain saleable assets that provide passive G income while you sleep
•
cquire expert-level credibility in your field A of expertise
Here’s the honest truth: No matter how hard you work, and no matter how big your heart is to help not just one but many, if you only provide one-on-one services, you will burn out long before you ever reach your revenue or transformation goals. Another honest truth: Regardless of if you have a 9-to-5 job or are a full-time entrepreneur, if you don’t have a signature offer, you are literally leaving money on the table. And every day, month, and year that you continue to not have an offer, the cost of that inaction is becoming bigger and bigger. Are you ready to stop paying the cost of inaction and snatch that money off the table? Discover the steps to turn your current expertise into a premium value online offer that allows you to quit giving your time in one-on-one services and transform lives at an exponential level!
The Next Create Your Offer Challenge Starts:
March 28th to March 30th | 6 PM EST
BACK2BASICSMAG.COM | SPRING 2022
F
or in the multitude of dreams and many words there is also vanity. But fear God. Ecclesiastes 5:7
Fear God and give glory to Him for the hour of His judgement is near. That is the sole message of FLF’s latest EP project titled “but fear God.” While the pursuits of life are often in vain and are vanity in and of themselves, there is one thing that remains true throughout all ages and that is the call to fear God and give glory to Him.
FLF
Flood Lig ht Forever
BUT FEAR GOD New Music
At the beginning of 2021, I felt a strong need to expose the darkness that I was seeing in the music industry every single day. I started making simple videos and posting them up on YouTube which led me to create Light Up Babylon. 2021 we saw God bless the YouTube channel with over
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400k in total views and nearly 10k in subscribers. Since then I have felt an incredible calling on my heart to not only to spread the gospel message through music, but also through video ministry and YouTube. In 2022, we have already reached nearly 40k views!
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If you find that this ministry has been important or impactful in your own lives, or know the impact that it can have in the lives of others by spreading the gospel, I invite you to help support the growth of Light Up Babylon by joining as a patron and Patreon. Patreon allows creators to produce content and build a community around supporting that content. The community we aim to build will allow me to spend more time focusing on creating and sharing content that exposes darkness in the music industry by shining the spotlight of Christ and also producing content that can be shared and bring awareness to the negative effects of music and culture on our lives. I will always produce content for YouTube, so feel free to support there as well. ___________________________________ Thanks again for your time, and God bless you. Let’s continue to Light Up Babylon together!
BACK2BASICSMAG.COM | SPRING 2022
EMBRACE Optimism
By Kimberly S. Reed
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PUT ADVERSITY IN THE REARVIEW MIRROR
Yet despite these tumultuous events, some people have remained remarkably positive on the future of the nation. They thrive in a world of differences, and seem be genuinely welcoming to new ways of life and having deeply embraced technology, the virtual workplace and feel empowered about using these new tools to leveling up their optimism in 2022. And some people in better shape than others – people are looking at the New Year as just the 5th quarter of 2021 and jumping right back into the same old routine isn’t going to happen with a simple snap of our fingers, but that doesn’t have to be the case. The key is to adopt a positive mindset – OPTIMISM! Being optimistic doesn’t simply meaning looking at the world through rose-colored glasses. If anything, crisis events such as a global pandemic reminding us that life is not always a bowl of good home made ice cream or your favorite dessert.
And there’s no need to walk around spewing empty platitudes, especially if you don’t mean or believe them. No, optimism encompasses much more than this. Chiefly, optimism is about mastering a mindset that acknowledges that adversity is nearly always just a temporary setback. Let me repeat that: a temporary setback. Too often in life, and especially after the year we’ve just had, it’s easy to dwell on adversity. But that’s exactly what we need to avoid doing and the lessons of 2020 and 2021 are our greatest blessings. There is power is our survival. The most successful optimists never forget what they have to be thankful for. While striving to reach our goals and achieve more, it’s important to feel grateful for what we have in the present. Otherwise, we cultivate dissatisfaction alongside ambition. Personally, I keep a gratitude notebook where I record at least 3-5 things that I’m grateful for at the very start of my day. It helps me approach each morning with a positive frame of mind and gives me comfort knowing that I have a fantastic foundation to build upon every day– no matter what may happen. When adversity is your teacher, there are unique superpowers you have from your experiences.
optimistsalwayswin.com BACK2BASICSMAG.COM | SPRING 2022
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There are 3 things, I’d like you to think about to make 2022 your year of optimism: BE THE SAME IN THE NEW YEAR AS YOU WERE IN
To have a future that flourishes, you need to know
2021
how to handle adversity. While it might seem easy to
Why does a resolution have to force you to be different? Instead of striving to do something you’ve never done before, like writing a book, crossing an item of your bucket list, repeat patterns that worked well for you in 2022. Keep the finish line close. The list you should make for January 2022 is not a list of “ I never will do or never have done, but rather a list of I’ve dones’, areas you have seen progress in your life that you want to build upon.
LOOK TO YOUR STRENGTHS FROM 2021 TO GUIDE YOU FORWARD I have to say yes, yes to this one! To those of you who are optimists, like me, who push ourselves to exhaustion to be better every single day and are WAY too hard on ourselves when you don’t hit your own irrationally high standards and who do not understand that perfection is an illusion. From crash and burnville’, let me say this: STOP IT!
blame others, you won’t feel good about yourself and that person won’t believe that you’re in this together. Our society promotes blaming other people and pointing fingers when something goes wrong. The most successful people I know don’t blame anyone, not even themselves. When something goes wrong, they look at the situation objectively and see where they could have done something differently. They use their setbacks as a learning process for being the best version of themselves. So many of the things that fill up our resolutions will not make this a happier year. Being grateful daily for the past and present – Gratitude is a game changer and changes the trajectory of your life. Journal about positive experiences and successes in your life, and understand that we cannot LEARN without lessons. Make someone else’s 2022 better through acts of kindness. Being resolved to be happy and kind today, focusing on your strengths and giving yourself a break are the keys to your best 2022 ever! I want you to live life without your brakes on and with
ENVISION YOUR BEST POSSIBLE
a whole lotta’ zest!
Imagine your life in 12-24 months — what would it look like? How would it feel? Now sit down and journal about it: once a week, for 5 to six minutes, for one or two months. Spend each time you write focusing on your – BEST possible self – in a single domain, such as family, career, romance or health.
Officer, Diversity, Equality and Inclusion Strategist at
Don’t waste your precious energy on gossip,
Optimists Always Win! Moving From Defeat to Life’s
things that are not your business, issues of the past, negativity or things you cannot control. AND, please stop staying connected to people whom one reinforce your dysfunction and the past!
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Kimberly S. Reed is the Chief Transformational
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Reed Development Group, and best-selling author of C-Suite.
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About Kimberly S. Reed, Diversity, Equality and Inclusion Executive Strategist, Best-Selling Author, Top Rated International Speaker and Corporate Trainer
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n award winning international speaker, author, corporate trainer and diversity, equality and inclusion executive,
I want you to live life without your brakes on and with a whole lotta’ zest!
nationally recognized thought leader, expert, strategist and advisor to some of the world’s most influential organizations in global professional services,
health care, financial services, consumer products and pharmaceutical industries. A seasoned leader in transforming organizations into highperforming enterprises and challenging leaders to live without limits, with more than 20 years’ of HR, talent acquisition and diversity & inclusion experience, successfully turning around troubled diversity practices by designing, building, leading and shaping high-performing cultures at global organizations with robust strategies, global employee development programs and enterprisewide initiatives that have increased revenue
Kimberly S. Reed, M.Ed., CDE, The
growth and organizational brand eminence.
Corporatepreneur ™ Chief Transformational Officer of the Reed Development Group, a cutting-edge multi-disciplined Diversity, Equality and Inclusion solutions firm accelerating the future of organizational multicultural evolution and growth though innovation, development and advocacy, who has developed a distinguished reputation as having one of the most distinct and powerful voices on the lecture circuit transforming the thinking of thousands.
BACK2BASICSMAG.COM | SPRING 2022
KIMBERLY S. REED | FULL BIO Kimberly’s infectious energy, lioness tone and inspiring
training and strategic sourcing initiatives, allowing our
sincerity engages audiences on topics ranging from
clients to address internal and external issues that can
the innovation and evolution of diversity, equality
hinder an organization’s full potential with its workforce
and inclusion, personal, professional and leadership
and suppliers.
development, entrepreneurship to teaching us Optimists Always Win! – Moving from Defeat to Life’s C-Suite, Kimberly’s highly anticipated book release on January 15, 2021 (Simon Schuster/HCI Communications) was a on a best seller list in its first week. All book proceeds are being donated to two cancer charities.
boards as a member, executive council member and chair. Kimberly is the Vice-Chair, Leadership Council of the American Cancer Society South Jersey/Philadelphia and a board member; Legacy of Hope provides emergency patient support to cancer patients in underserved
Kimberly is a regular speaker and lecturer at the Wharton
diverse communities in the Philadelphia region. She is a
School of the University of Pennsylvania’s LEAD Program,
Founding Advisory Committee Member of the University
Howard University School of Business, Executive MBA/
of Pennsylvania and DiverseForce Board Governance
Education Programs and a top rated speaker at leading
Training Program that provides leadership training for
global professional conferences.
leaders of color who want to achieve greater effectiveness
With more than 20 years’ of HR, talent acquisition and diversity, equality & inclusion experience, successfully turning around diversity practices by designing, building, leading and shaping high-performing cultures at global organizations with robust strategies and global employee development programs that have increased revenue growth and organizational brand eminence. Kimberly’s entrepreneurial ventures, a senior partner at the Ascendant Group specializes in executive branding and a founding member of the Forbes Agency Council for PR and Advertising. With an award winning team across company cultures, brand design, and PR related work. The company has a clientele that has ranged from multibilliondollar company CEOs and executives and fast growth entrepreneurs. In December 2020, Kaleidoscope Diversity is the result of a unique strategic alliance between McConnell & Jones LLP and Reed Development Group, which was developed for companies who want to harness the power of an engaged, diverse workforce and diverse supply chain in today’s hyper-competitive global marketplace in the capabilities of one solutions provider. We develop a tailored approach to innovative, high impact virtual
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Kimberly served on several professional and non-for-profit
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as organizational leaders while making a social impact as board members. She is also a member of The Links, Inc., one of the nation’s oldest and largest volunteer service organizations of accomplished, dedicated African American Women who are active in their communities and a member of Alpha Kappa Alpha Sorority, Incorporated with over 300, 000 members globally.
15 Kimberly has been featured on 6ABC, NBC, ShondaLand
to the institution through student leadership and continue
Digital, Huffington Post Business, Thrive Global
to utilize those leadership skills in their lives today.
(contributor), The Journal of American Management
Kimberly also received the prestigious 2020 Dr. Martin
Association, Charisma Magazine, Essence Magazine,
Luther King, Jr. Salute to Greatness Award: Ambassador
HR.com, iHeartMedia, FOX News and Radio One, and its
Global Diversity, Equality and Inclusion, in addition to
subsidiaries for her leadership in diversity, and advocacy
the 2020 Game Changer: Community Service Award for
for Women and minorities in leadership, business and
Entrepreneurship, Diversity, Equality and Inclusion Impact.
entrepreneurship and faith. She has earned numerous
She was one of the Top 28 Black Leaders for their impact
awards, periodical cover features and has been recognized
on diversity & inclusion, Color Magazine and honoree, the
repeatedly by such organizations as the National Urban
2021 Philly Power Women.
League, American Express, national publications and the City of Philadelphia for her leadership.
Kimberly earned her B.A. in Political Science with a concentration in International Relations and Public
Kimberly was named one of the Minority Business
Administration from Westchester University. Kimberly
Leader’s Award honorees, Philadelphia Business Journal
also received her certification in Global Organizational
and was appointed to the CEO Access Network, Greater
Leadership, Human Resource Management, Temple Fox
Philadelphia Chamber of Commerce, and the 2018
School of Business. Kimberly also earned her Masters
Women of Excellence: Game Changer Award, South
of Education, Adult Organizational Development and
Jersey magazine. Kimberly was inducted to the West
Public Policy, and received certifications in Training and
Chester University Legacy of Leadership Class. The
Development and Communication and Conflict from
university honors alumni who has demonstrated service
Temple University.
OUR EXPERIENCE
Reed Development Group is a cutting-edge multidisciplined Diversity, Equality and Inclusion solutions firm accelerating the future of an organization’s multicultural evolution and growth through innovation, development and advocacy. We specialize in customized results-oriented strategies that are designed to educate, revitalize, empower and innovate. As a result, we are uniquely positioned to help global organizations to achieve their major strategic, diversity and revenue priorities.
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omgitswande.com
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BE YOURSELF BY Wande VIA YOUVERSION
DON’T BE A clone, YOU WERE MADE TOO unique.
G
od created us all with our own unique gifts and skill sets, yet often we find ourselves settling due to fear. Fear of failure, fear of what others will think, or even the fear in the realm of insecurity with thoughts such as, “who am I to dream something this big?” When we finally take a moment to step back, pause, and really reflect on who God has called us to be it leaves us with a decision to make. Am I ready to let go of the firm grasp I have on my life to ultimately follow the path God has given me? Am I willing to trust that He wants the best for me and is my provider? Am I willing to believe and have faith?
Often the fear to step out can feel like a personal problem. We feel like we’ll make the world better by not rocking the boat. However, when we look at scriptures such as the parable of the talents, we begin to see that the failure to act is scolded when the master returns (even when the failure to act was rooted in not wanting to mess anything up). How many times have you failed to act because you didn’t want to step on any toes? The decision to be who God has called us to be requires us to have faith and take action. It may be scary at first. However, we can have peace knowing that when we seek God, He will not fail us.
PRAYER: God, help me to trust you and take action upon who you’re calling me to be. ACTION: Write down one action you could take this month to make progress toward being who God has called you to be.
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