kindness impact
Cooperation
care
STABILITY RESPONSIBILITY
Support
love
UNITED WAY OF RUSSIA AДоверие NNUAL REPORT
2014
Exposure
PHILANTHROPY
trust
Involvement
reliability
TRANSPARENCY
Professionalism GIVE.ADVOCATE.VOLUNTEER. www.unitedway.ru
The Appeal of Chairman of the Board of Directors and the Executive Director Dear friends! We are pleased to present to you the report
collected, intended to help children. Such
on the activities of our Foundation for the
projects are very relevant and in demand in
year 2014.
the market, as they combine both business goals and work towards the aims of
Brad Pielsticker, Chairman of the Board of Directors United Way of Russia
Throughout 2014, the Foundation’s team
NGOs. We intend to continue moving in this
worked actively on its main task – to help
direction.
those in need. We implemented 38 projects and assisted more than 12 000 people. Our
Furthermore, we are actively helping to de-
projects have stretched across Russia –
velop the non-profit sector. Every year we
from Moscow to the Far East. We further,
organize pro bono roundtables aimed at in-
implemented 4 major aid projects to assist
forming NGOs about changes in legislation,
victims of emergency situations in the Jew-
provide assistance in solving legal issues
ish Autonomous region, Amur region.
and provide counseling. In 2014 9 round tables were held, which were attended by
I would like to mention another new part-
more than 200 NGOs.
nership project, implemented jointly with
Tatiana Zadirako, Executive Director United Way of Russia
ROSBANK, the grant competition Together
In solving our daily tasks throughout the
We Can Do More. According to the results
year we are actively supported by corporate
of the competition, 7 NGOs from Yekater-
and individual donors and volunteers. On
inburg, Krasnodar, Krasnoyarsk, Samara
behalf of the Foundation we express our
and St. Petersburg have received grants
sincere gratitude to everyone who helped
for more than 3 500 000 rub. These funds
us! All of you have provided invaluable sup-
were used to help the disabled and at risk
port that allows us to help more and more
children.
people each year.
Under a partnership agreement with
Thank you for being with us!
OJSC Cherkizovo Group , we launched a cause related marketing project, the results of which more than 6 300 000 rubles were
Table of contents About Us
p.4
2014 Financial Results
p.9
Who We Helped
p.10
Partnership Projects
p.20
Our Events in 2014
p.26
Action Plan for 2015
p.39
Thanks to Volunteers
p.40
Public Activity
p.44
Thanks to Donors
p.46
Audit Report
p.48
Annual Report 2014
|3
About Us
About Us
Mission
The Charitable Foundation United Way of Russia is a non-profit
To foster responsible philanthropy in Russia by working with and
organization which has been working in Russia since 1993 and
funding the best charities and providing a platform for socially re-
supports
sponsible companies to invest back into the community. Charitable Foundation United Way of Russia: • Transparent system which allows us to distribute donations from individuals and companies most effectively;
At-risk children
• All the projects are checked thoroughly in compliance with international standards of United Way Worldwide
Disaster relief support Disabled (children and adults)
What We Do United Way of Russia implements a range of services both for other NGOs and commercial sector.
Refugees and homeless citizens
For NGOs • Allocate funds • Pro-bono trainings, round tables
Elderly people
• Provide in-kind donations of things, furniture, equipment • Consultations on fundraising • Joint efforts of business, NGOs and government we lead to the benefit of society
History
For donors • Validation for fundraising, crowd funding platforms
United Way of Russia has been working in Russia since 1993.
• Corporate volunteering programs
During that period the Foundation organized more than 1000
• Expertise in charity and philanthropy
charitable programs aimed at collecting funds, expand the pool
• Cause related marketing
of socially responsible business sector, civil society develop-
• Payroll giving programs
ment. Today, the Foundation is a team of professionals and
• Implementing of corporate grant campaigns of business, NGOs
experts in the field of philanthropy. We believe that only joint
and government we lead to the benefit of society.
efforts of business, NGOs and government we lead to the benefit of society.
DONORS CAN BE SURE THAT THEIR DONATIONS WILL BE RECEIVED BY THOSE WHO REALLY NEED IT
4|
United Way of Russia
About Us
Principles of work
Professionalism
Cooperation and support
Stability
United Way
Exposure and transparency
Expert approach
Stability
Professionalism
The Foundation is a permanent source of financing for
The charity understands clearly its tasks and aims, and has all the
efficient charitable organizations.
necessary knowledge and skills to achieve them.
Cooperation and support
Exposure and transparency
Assistance is provided to the supported charities to help in-
Charities receiving funding have to demonstrate financial transpar-
crease their professional level in various fields of activities.
ency to the highest possible degree. In turn, we guarantee to the donors full adherence by the foundation to Russian legislature and
Expert approach
provide full financial and activity reports.
Organizations to be funded are selected on the basis of a thorough analysis of program activities and a financial audit. In the course of project implementation the Fund carries out regular checks of project related and financial activities of the supported charities.
Annual Report 2014
|5
About Us
UWR Staff Structure Board of Directors
Executive Director
Chief Accountant
Deputy Director
FR Manager
Senior Special Projects Manager
Marketing/PR Manager
Allocations &Projects Coordinator
UWR Staff
Tatiana Zadirako Executive Director
Natalia Usoltseva Deputy Director
Oxana Komarova FR Manager
6|
United Way of Russia
Elena Vizintal’ Chief Accountant
Julia Ermachenkova FR Manager
Ekaterina Novozhenova Marketing/PR Manager
Indira Mukhamedova Allocations & Projects Coordinator
Pavel Mushinsky Senior Special Projects Manager
Ekaterina Demeshko Allocations & Projects Coordinator
About Us
Board of Directors
1
6
1
3
2
8
7
EXECUTIVE COMMITTEE MEMBER Alexander Anichkin
6
Partner, Clifford Chance CIS Limited
5
4
10
9
CHAIR OF EXECUTIVE COMMITTEE, NOMINATION COMMITTEE MEMBER
9
11
Alexis Rodzianko President, CEO, American Chamber of Commerce in Russia
Florin Petrescu Head of Human Resources,
2
ALLOCATION COMMITTEE MEMBER Partner, Griffin Partners
3
4
ZAO Citibank
Oleg Gusakov
7
10
Alex Shifrin General Director, Saatchi and Saatchi
CHAIR OF BOARD, EXECUTIVE COMMITTEE MEMBER
11
ALLOCATION COMMITTEE MEMBER Rajeev Tandon
Anna Kirin
Brad Pielsticker
Financial Controller, CBSD/Thunder-
General Director, Mikhailovsky Devel-
Group General Manager Russia and
bird Russia
opment Group
CIS, SC Johnson
Ludmila Mikhailova Chief Financial Officer, OJSC Cherkizovo Group
8
VICE-CHAIR OF BOARD, CHAIR OF NOMINATION COMMITTEE, EXECUTIVE COMMITTEE MEMBER Sergey Riabokobylko
5
Yuri Pavlov
Partner, Cushman & Wakefield
Managing Partner, Concept
Allocation Committee Lada Belaychuk
Oleg Gusakov
Irina Nevrova
Associate Director, Deputy Head Research,
Partner, Griffin Partners
Director, CBRE/ Global Corporate Services
Cushman & Wakefield Lyudmila Krylova
Natalia Orlova
Regina Gaynanova
Marketing Coordinator, CBSD / Thunderbird
Head of Office, LLC Cargill
Lead JV Accountant of Caspian Region,
Russia
ConocoPhillips Russia Inc.
Annual Report 2014
|7
About Us
Allocations Criteria
Partner Status of NGO
Accurate financial reporting and strict control of how the allocated funds are used are UWR’s main principles when it provides financial support to the nonprofits. United Way of Russia finances organizations and programs which match the following criteria: • The activities of the organization are designed to meet the social needs of the following sections of society: children (orphans and at-risk children), the disabled, refugees and the homeless, the
Organization can apply for a partner status if it:
elderly;
• Has at least three years of successful work
• The organization is officially registered as an NGO and is acting in compliance with RF legislation; • The organization had been in existence for at least one year;
• Has efficient management • Has sustainable development is open for interaction with all stakeholders.
• The donation of the Foundation does not constitute the sole source of financing; • The organization commits to provide regular verbal and written reports.
Advantages for a partner organization: • The grant approval procedure is more streamlined for partner organizations • On-going financing of more than one project is possible
Allocations:
• The annual donation amount is higher
• Analysis of financial activities of the organization by the accountant of the Foundation • Visit to the organization by the staff, members of the Board of Directors, the Allocations Committee members in order to observe the program for which the grant application is submitted • Review of the application by the Allocations Committee and the
Obligations of a partner organization: • Act as a site for information exchange with other nonprofit organizations • Provide consulting to developing organizations in its field of activities
Board of Directors on the basis of the comprehensive analysis results
The following organizations have partner status:
• Agreeing terms of grant contract
Civic Assistance - www.refugee.ru
• Once the grant is given, the Foundation monitors the project
Russian House - www.russiahouseclub.ru
implementation throughout the funding term. Upon project
Guide Dogs for the Blind – www.guidedogs.ru
completion, the organization submits a performance report and a
Center for Curative Pedagogics – www.ccp.org.ru.
financial report
8|
United Way of Russia
Financial Results
47 564 979,04
�
TOTAL FUNDS RAISED IN 2014
FROM
53
C O M PA N I E S OVER
84%
1000
16%
INDIVIDUAL DONORS
Companies
Individuals
6 501 224,15
37 963 984,76
�
Administrative costs of the Foundation were 14,62%
�
The Foundation approved and paid a total of in donations
At-risk children
Disaster relief support
Disabled children
Disabled adults
Elderly people
NGO development
7,22%
6,86%
13,01%
13,77%
21,73%
37,41%
2 742 060 �
2 606 000 �
4 940 256 �
5 227 443 �
8 248 737 �
14 199 488 �
38
22
These funds were allocated to projects of nonprofit organizations and budget-financed institutions in Moscow and Moscow region, St. Petersburg and Leningrad region, Ekaterinburg, Samara, Krasnoyarsk, Krasnodar, Jewish Autonomous Region, Amur Region, Voronezh Region, Tver’ Region, Khabarovsk Region.
OVER 12 000 PEOPLE RECEIVED THE SUPPORT Annual Report 2014
|9
Disabled children
4 940 256 � Organizations which received our aid Center for Curative Pedagogy – comprehensive therapeutically pedagogical help for handicapped children with multiple disabilities. 40 children with disabilities received our help. Preodolenie-L – help children who developed disabilities from the age of 3 suffering from cerebral palsy, infantile autism, Down syndrome and neurological disorders. 210 children with disabilities received our help. Dobro – help for children with autistic disorders and their families in the Moscow region. 200 families received our help. St. George’s School – provision of accessible education to children with mental and physical disabilities. 11 individuals received our help.
10 | United Way of Russia
Who We Helped
Natasha, 6,5 years old Natasha suffers from mental retardation, neurotic symptoms and speech problems. She has attended the Center for Curative Pedagogy from the age of 3. Only a year ago Natasha was very anxious and timid, clinging to her mother, she was afraid to remain in the classroom without her and to communicate with other children. She
“The Association responsible for helping children with autism Dobro has been working in cooperation with United Way of Russia since 2003 and has completed 8 projects. During certain periods of time, donations received through this organization were one of the most important sources of financing for our Association. Our collaboration has always been very proper and friendly, based on a strict adherence to the rules and principles of charity work, as well as a careful analysis of both the project and reporting documentation. We are sincerely grateful to United Way of Russia staff for a sensitive, attentive and friendly strict attitude to our work.”
had immense problems with visual-spatial perception. She was not able to put together flat cut out images and puzzles. Last year, she attended a playgroup, and from this academic year – a preparatory group. The plan was that Natasha would go
Sergey Morozov, Director of the Association responsible for helping children with autism Dobro
to school two years, but her success has exceeded all expectations. The team leader Elena believes that she can already attend first grade this year. Now, Natasha deftly handles flat and even 3D figures, has learnt to paint, has started to talk more, can name the different animals and has learnt to be attentive. She can easily stay focused for a half-hour lesson, participating with pleasure.
Annual Report 2014
| 11
At-risk children
Eugeniya, 16 years old Eugeniya told us that after the accident, which happened to her a year ago, it was difficult to communicate to others. She
2 742 060 � Organizations which received our aid
lost her former friends, including her best friend. She felt lost and did not know how to live on. As a result of the accident, she had broken a leg, received extensive 3rd degree burns and consequently underwent skin grafting surgery. Eugeniya worked with the educational psychologist for six months
Who, if not me? – distance-learning
once a week.
projects for orphans and children left
The traumatic event interrupted Eugenie’s
without parental care. 50 children
healthy natural curiosity in life and dimin-
and adolescents received our help.
ished her confidence in herself. “Who am I now? What can I do? And who will find me
Here and Now – support for stu-
interesting?” – these questions reflect the
dents in their final and pre-final year
self-doubt and the terrible shame regarding
classes in charitable institutions,
the appearance of burnt skin that Eugeniya
as well as their graduates. More
was experiencing. The work carried out with
than100 people received our help.
Eugeniya consisted of “collecting” all the pieces of the experience and perceptions
The Service of Pedagogical Sup-
about herself in the different periods of her
port for Minors – legal education
life (before and after the accident, during
and support for adolescents and the
childhood and now) into a coherent whole.
youth. 8 600 children and adoles-
Eugeniya was able to do a lot for herself
cents received our help.
during this time. Gradual changes began to occur in her life: she began to communicate
Towards Change – protection of
again with her friends and began to accept
children’s rights. More than 1 000
the courtship of a boy she knew.
Natasha, 16 years old Natasha graduated from the Tuzhinsk boarding school this year. Since the end of August 2014, Natasha lives and studies in Moscow at the State University of Management, this is where she aspired to go. Together with her classmates, she came to Moscow in early August with a program for graduates, and was consequently able to become better acquainted with the city, to understand the metro system and public transport, to learn how to use the map, to see inexpensive cafes and, of course, to feel the support of the adult instructors. Now she is not afraid to navigate the big city, which is very important for a person, who has lived all her life in a closed boarding school in a small village. She can find comfortable and affordable grocery stores, knows where to buy clothes and stationery, can prepare her own meals, and sometimes eats in the dining room or cafeteria. She is making the most of her student life and at-
children and adolescents received
tends various events. And, of course, she is
our help.
studying - the humanities are less challenging for Natasha. She is actively involved in
Children’s Hospital – psychological
her studies and often presents her essays.
assistance to children, who have
Continuing her school tradition, she has
received burn injuries, and to their
joined the football team. Natasha has some
parents. More than 1 500 children
difficulty with mathematics and computer
who have experienced burning
science. However, she does not give up on
injuries and members of their families
these subjects and soon will begin receiving
received our help.
additional tutoring in mathematics and English, a language that she dreams to learn.
12 | United Way of Russia
Who We Helped
Sasha, 16 years old Sasha was left without parental care, and was transferred from the Nelidovsky orphanage in November 2013 given the liquidation of the institution. In the transition from one social institution to another, the young man not only changed his place of residence, but also his whole environment both within the walls of the orphanage and the secondary school. Sasha was unable to settle in at his new school. In his old school, he was a successful student, but at this new one he was assessed as lagging. In this regard, in December 2013, he was struggling in algebra and the Russian language. As part of the project’s framework, Sasha has started to take extra classes in mathematics and the Russian language and has been making noticeable progress.
“I would like to express my sincere gratitude for the help and the organization of the distance learning for our graduates. All classes have been compiled taking into account the level of knowledge of children and their capabilities. Teachers have been sympathetic to the children. The exam results have surprised even some of the children. As a result, Ruslan Mullaev did not expect to get the grade “4”, and Sasha Pchelkin scored 60 points in mathematics, a result, with which he can certainly attend a higher education institution. The school’s teachers have also noted the effectiveness of distance learning, where our children study. Due to the classes, the children were able to successfully pass the SFA and USE exams and enter adult life. This form of support is effective and important to us. Thank you! “ Anna Burundukova, Director of the Udomelsky orphanage of the Tver region
Annual Report 2014
| 13
Eldery people
8 248 737 � Organizations which received our aid Blokadnik – support for the elderly people who have lived through the siege of Leningrad during World War II. 200 blockade survivors received our help. Sofia – social support and assistance to single elderly people in nursing homes and people with disabilities. 5686 wards of nursing homes in the Voronezh region received our help.
14 | United Way of Russia
Who We Helped
Esther Shkurina, 76 years old “I’ve been receiving food parcels at the “Metro” store for the last 10 years within the framework of the charity program For a dignified old age of the Leningrad Blockade brotherhood. The head of the public
“Our foundation is very pleased and grateful to you for your cooperation. You undertake major projects, which many of our wards in the regions could not even dream about. This also applies to the project regarding the opening of a point of social rental in Tver, and the project to provide means for the care of the bedridden individuals in 5 nursing homes in the Voronezh region. But a special joy and surprise was caused by the project the conversion of laundries, hairdressers and the repairs in 5 nursing homes in the Voronezh, Tula and Moscow regions. These are the projects for which it is virtually impossible to find a donor.
organization Blokadnik, Galina Seletskaya, is directly involved in putting together the sets of dietary products. From my personal experience, I can tell you that we need your help, especially in this difficult time of crisis, when any help to the elderly person becomes its weight in gold.“
It is important to note the high professionalism of the employees of United Way of Russia, they are experts in the field of philanthropy. Thank you for the fruitful cooperation for the benefit of the elderly wards.“ Olga Glukhova, President of the Interregional Charitable Foundation Sofia
Annual Report 2014
| 15
Disabled adults
5 227 443 � Organizations which received our aid Teresa – support for people with disabilities. 65 individuals received help. The Russian House – rehabilitation and support for people who pertain to the 2nd and 3rd disability categories and who suffer from schizophrenia, manic-depressive psychosis and clinical forms of depression. 60 people with disabilities received our help. Guide Dogs for the Blind – preparation and transferal of guide dogs for the visually impaired. 20 blind individuals received our help.
Andrey, 43 years old olBefore 30 years of age the effects of
almost every day and is involved in virtually
the disease were relatively subdued. After
all the endeavors of the program from
that came the frequent prolonged hospi-
morning until closing time. Now he is one of
talizations. Andrey sought help from the
those people who is “driving” the program
The Russian House and began coming to
forward.
sessions regularly. Two years passed, and
In May 2014 the Finnish partners invited
Andrey asked to help organize and carry
him, along with the director of The Russian
out repairs in his two-bedroom apartment,
House to take part in the 17th World Con-
“I just can not stay in the apartment, where
gress on dynamic psychiatry and make a
I once angrily stripped the wallpaper.”
40-minute presentation about themselves
The Russian House attracted volunteers,
and the Center. This trip, congress, St.
agreed on an acceptable price for the work
Petersburg, the way the people listened
with the contractors, purchased materials,
and welcomed him, altogether, gave him
rearranged the furniture and helped do
the feeling that there are many different
everything else that was needed.
and interesting things ahead. After the trip,
After the renovation, Andrey suddenly dis-
he is seriously thinking about going to visit
appeared from The Russian House. When
his school friend, who now lives in Bulgaria
he received a call to find out the reason, he
and learning to swim because he has never
replied, “I feel so good in the morning when
been to the sea. And what’s more for the
I open my eyes, and I have a sunny blue
first time in many years he said, “Oh, may-
room (the wallpaper was blue). I think I’m
be I should think about a job?”
in heaven, I feel so good that I do not want exit. “He comes to the The Russian House
16 | United Way of Russia
Who We Helped
Natalia Vankina, 33 years old Natalia has hardly any ability to see left. She could walk familiar routes, but only in a very flat soft light. A bright sun, cloudiness or dusk meant that Natalia could not leave the house alone. Sometimes she came out with a cane, but felt very insecure, constantly experiencing stress. Having received a guide dog, her capabilities increased. Even during her training at the Center, Natalia told us that she felt safer in the street, did not worry that at any moment she may become disoriented, lost or stumble on something. Now, Sam accompanies Natalia on various routes. He is her friend and helper.
“United Way of Russia was the first to believe in our organization. Thanks to its support, we were able to successfully complete the difficult stage of formation of the NGO - to find donors and volunteers and to gain the trust of society. One can say, United Way of Russia gave the necessary vital impetus to our center. During our cooperation, we have successfully implemented 11 joint projects. Every year the number of blind people who have received our guide dogs is increasing. Gradually we are seeing change in the overall environment. The surrounding people become more attentive and responsive to the problems of their fellow citizens, the level of social responsibility is gradually increasing. And in many respects, this is the merit of United Way of Russia, which supports the most popular and effective projects.� Elena Orochko, Director of the Dog Training Center Guide Dogs for the Blind
Annual Report 2014
| 17
Disaster relief support
2 606 000 �
The contraction of the modular feldsher-midwife post in the village Sosnovy Bor of the Zeysky district in Amur region. The estimated number of future patients of the
Organizations which received our aid
“Together with our partner, JTI we were able to realize a very important social project to aid the nursing homes for the elderly and disabled people in the Jewish Autonomous Region. We are pleased that the implementation of such initiatives can improve the lives of people, especially if it concerns the people of the older generations. The duty of our society is to take care of them. The Charitable Foundation United Way of Russia together with its partners does whatever is necessary to accomplish this task.”
new modular feldsher-midwife post is 1000 people per year.
Tatiana Zadirako, Executive Director of the Foundation United Way of Russia
Nursing homes for the elderly and disabled people in towns Khingansk, Birofeld, Birakan of the Jewish Autonomous Region. Modular feldsher-midwife post in Amur region . Together with its partners JTI, SC Johnson, UniCredit Bank The Foundation United Way of Russia implemented important projects aimed at improving the living conditions and quality of life in nursing homes affected by floods in the Russian Far East.
In the nursing home reside 49 elderly and disabled people aged 40 to 89 years old, many of them are bedridden and immobile. The nursing home’s main problem was the absence of an elevator. People with disabil-
«Before this miracle (I cannot describe this in any other manner), our nurses descended the disabled with their strollers to the first floor on their arms so that the individual could go into the street to get some fresh air and bask in the sun. You did not only help the residents, but you also helped us - the employees. Personally going up and down on the elevator left a lasting impression on me arousing cries of joy and tears in my eyes. «
ities were not able to go outside for a walk without assistance. This greatly reduced the opportunity to communicate and lead a fulfilling life. After installing the elevator, many people in the nursing home now have the opportunity to move freely and communicate with other residents.
18 | United Way of Russia
Marina Simonova, Director of the nursing home for elderly and disabled people in Khingansk
Who We Helped
“Today, the chair lifts have already been exploited. They go up and down smoothly without shaking, approximately 3-4 minutes one way. The residents are very satisfied. Everyone is very grateful for such wonderful assistance! “ Sergey Shepeta, Installation of two mobile chair lifts in the nursing home for the elderly and disabled
Director of the nursing home for the elderly and disabled people in Birofeld
people in Birofeld of the Jewish Autonomous Region. Now 47 elderly limited mobility people have the opportunity to go outside.
The Birakansky nursing home contains 45 elderly and disabled people aged between 40 and 85 years old. The nursing home’s main problem was the lack of a central sewerage system. Liquid waste was disposed of by a special machine, which was very expensive, inconvenient and adversely affected the sanitary-epidemiological environment within the institution. The nursing home was in need of a septic tank–a modern construction designed to collect and treat domestic wastewater. As part of
“I want to express my gratitude for hosting this event and for the fruitful and pleasant cooperation. With the installation of the liquid waste treatment system, the institution now has an unlimited opportunity to use the water resources without the fear of discharging liquid waste into the environment. It is twice as satisfying to know that our institution is among the first to introduce the new technologies in the public utility sector.“ Vera Malikova, Director of the nursing home for elderly and disabled people in Birakansk
the project at the Birakanskiy nursing home, a modern septic tank was purchased and installed.
Annual Report 2014
| 19
Partnership projects
Collection of donations at BP Connects
2 898 922.25 rub 24 0 1г4о д c оcбoрl аl eн cоt eз dа i2n0 1
682 960 �
582 040 �
The Club House - help to people with mental disabilities
Professional psychologist help for the patients of the Children’s Burn Center and their families
60 people
more than 1000 people
The joint partnership program between BP and United Way of Russia to collect donations at BP Connects gas stations has been in place since 2003. Over the years, BP
412 960 �
335 200 �
customers have donated more than 37 000 000 rub. In 2014, with the help of BP customers,
Blokadnik - help to the survivors of the siege of Leningrad
Prevention of juvenile delinquency
200 elderly people
8600 children and teenagers
2 898 922. 25 rub were collected. All proceeds in 2014 were used to fund charities that support the most vulnerable population groups: people with disabilities
373 017 �
(children, adults and their families) and
512 744 �
children at risk. Horse riding for children with disabilities
Administrative costs for the implementation of the projects
46 children with disabilities
Thank you
Collection of donations at Starlite Diner Our cash boxes for donations have been in-
These children may have problems with
stalled in the networks of restaurants Starlite
speech, with social behavior, neurologic
Diner since 2011.Throughout this time
problems. Such correction work allows to
139 897.79 rub have been collected.
smooth problems of education of the children, to establish communication, to reduce
The collected funds were allocated to help
anxiety.
children with autistic disabilities. Psycho-pedagogical consultations,diagnostic classes were organized with such children. Because children with these diseases, in most cases are recommended to have individual training, although many of them study at special schools.
20 | United Way of Russia
Thank you for your donations!
Partnership projects
The educational project The Future Starts Today
The project The Future Starts Today regarding social adaptation,
The City Group Foundation has supported projects for orphans for
career guidance and economic integration of orphans was actively
many years, because it is important for the company to educate the
implemented in 2014 within the framework of a partnership between
orphans and to create conditions under which young people from
the City Group Foundation and United Way of Russia.
low-income families receive the best chance for the future. The
The purpose of the project was to promote an enabling environ-
main objective of this strategy is to increase the number of adoles-
ment for economic integration and social adaptation of wards from
cents and young adults aged 13-25 years who can get secondary
orphanages. The program is an extensive and ambitious project. Its
or higher education, or create their own successful businesses.
main goals are associated with the development of the education of adolescents, facilitation of their employment in large manufacturing companies in the regions and provision of complete support to students at the stage when they enter adulthood. Also, after a series of roundtables, there is a mission to get the state involved in solving the problems of social adaptation of the youth.
Nadya, 17 years old The girl came to the orphanage when she was a little girl. Since childhood she was an active, curious child, clearly following all orders of the institution. It was almost time to enter the University, but like many teenagers, Nadia didn’t know what she wanted to do and what were the available ways to get a profession. Due to additional classes with teachers, psychologist, special trainings the girl managed to enter Yaroslavl State Medical Academy. Now she lives in a student hostel room with two other students. She studies well. Nadia does not work, because she is very busy with study. We know that she wanted to be a dentist. The last session Nadia passed successfully. She quickly adapts, she has become accustomed to student life and confidently goes to the target.
Annual Report 2014
| 21
Partnership projects
PRO BONO roundtables for non-profit organizations «Pro bono» (lat. Pro bono publico– for the public good) is the provision of professional assistance to charitable, social and other non-profit organizations, and individuals who cannot pay for such assistance. The purpose of the project is to shed light on those areas of non-profit law, which are relevant for the activities of the non-profit sector, but are difficult to have explained by lawyers who do not specialize in this subject. To achieve this goal lawyers from large commercial companies are invited, for whom the declared themes fall under their expertise.
22 | United Way of Russia
8 pro bono roundtables were held on the most topical issues with the financial support of Clifford Chance CIS Limited. Seminar topics were chosen by the NGOs.
Partnership projects
On April 15th, at a roundtable for the
On May 19th, at one of the regular pro bono
On August 7th, a pro bono roundtable
NGOs, experts from the legal company
roundtables for NGOs, the topical subject of
was organized on the topic Volunteering
Morgan Lewis, Anastasia Dergacheva and
target capitals was discussed. The Execu-
in an NGO. Using volunteer labor under
Vasilisa Strizh, covered the topic “The law
tive Secretary of the Donors Forum, Natalia
the current legislation. Opportunities and
and NGOs. The licensing of educational
Kaminarskaya, spoke about the history of
risks. The presenters were experts from
programs.“
endowments, the issues surrounding the
the law company Morgan Lewis, Anastasia
Russian legislation in the field of endow-
Dergacheva ad Dmitry Dmitriev.
ments, and gave examples of successful endowments. The Managing Director of Otkrytie LLC, Roman Sokolov, introduced the guests of the seminar to the principles of operation of management companies.
On June 5th, employees of Clifford Chance CIS Limited spoke about the intricacies of On April 29th, a roundtable was held where the topic of labor relations between the
taxation with regards to non-profit organizations.
On September 10th, at a pro bono seminar the topic Labor relations in NGOs was
employer and employee at NGOs was
addressed with the help of experts from the
discussed. The presenters for the event
company Morgan Lewis, Dmitry Ivanov,
were Dmitry Ivanov and Dmitry Dmitriev,
Dmitry Dmitriev, Bela Pelman and Vasilisa
specialists from Morgan Lewis and Tatiana
Strizh.
Zadirako and Elena Vizintal, the Executive Director and Chief Accountant of
On September 16th, at the office of Cush-
United Way of Russia, respectively. As an
man & Wakefield, a pro bono round table
example, an incident was discussed at the
discussion on the topic Changes in the law
seminar that involved one of the employees
on NGOs in 2013 - 2014 was held. Lawyers,
of the Foundation.
Camilla Zagidullina and Kirill Grigoriev, from the law company Goltsblat BLP LLP, held a On June 26th, Dmitry Ivanov and Dmitry
seminar for our colleagues in the non-profit
Dmitriev held a presentation for the NGOs
sector and socially responsible companies.
on behalf of the Association of Fundraisers.
Media about the event
Annual Report 2014
| 23
Partnership projects
PJSC ROSBANK and United Way of Russia: grant program Together We Can Do More PJSC ROSBANK and the Charitable Foundation United Way of
entering universities, vocational retraining; as well as the removal
Russia implemented a competition of grants as part of a regional
of barriers to their employment.
charity program Together We Can Do More. From July 24th to September 19th 2014 applications from non-prof-
Dmitry Olyunin, PJSC ROSBANK’s Chairman of the Board, said,
it organizations to finance projects that would assist people with
“The creation of the necessary conditions and infrastructure for the
disabilities were accepted. The competition was held in five cities:
socialization of people with disabilities in our country is a topical
Yekaterinburg, Krasnodar, Krasnoyarsk, Samara and St. Peters-
subject, considering how many people are in need of such assis-
burg.
tance. Our program is aimed at uniting the efforts, opportunities, resources and expertise of non-profit organizations, the govern-
31 non-profit organizations took part in the program. As a result of the contest, the finalists received seven grants totaling over 3 500 000 rub.
ment and businesses to create viable models for the integration of people with disabilities in society, which can later be promoted in various regions of the country. “ Natalia Kaminarskaya, executive secretary of the non-profit partnership of grant-giving organizations Donors’ Forum said, “Providing care and support for people with disabilities is a very important and difficult task, and I am glad that this task has been selected by PJSC ROSBANK as a new strategic priority. Massprograms focused on children and young people, including those with disa-
The decision regarding the allocation of funds was made by an
bilities, result in an enormous failure in helping adults. I really hope
independent advisory council, which included representatives from
that this is only the first step, and that other companies will support
non-profit organizations, the media, the local governments and the
this initiative.“
bank management. The program Together We Can Do More aims to unite the efforts of non-profit organizations and the bank to provide systematic help for people with disabilities of all ages, namely to create the conditions for their socio-economic integration. The main aims of the Program include: improving the quality of adaptation and social relations of people with disabilities; development of an inclusive education for such individuals, additional education for them, preparation for
Media about the event
24 | United Way of Russia
Partnership projects
Cherkizovo Group and United Way of Russia: campaign Help The Children The Charitable Foundation United Way of Russia held the federal
organization of such a campaign today is an opportunity to awaken
social campaign Help The Children together with its long-standing
in people the best human qualities and to continue the development
partner – OJSC Cherkizovo Group. The campaign, which lasted 35
of the traditions in our country for socially responsible businesses. “
days, was attended by more than 6 million people. One ruble from each product sold with the packaging of the poultry brand Petelinka
During the New Year’s corporate event, dedicated to summarizing
made its way to ten orphanages, in which there are currently 525
the accomplishments from the year, Tatiana Zadirako awarded
foster kids.
certificates of appreciation to the management of OJSC Cherkizovo Group for their selfless contribution to the development of a profes-
Speaking about the results of the campaign Help the children, Chief
sional system of charity in Russia.
Financial Officer of OJSC Cherkizovo Group, Lyudmila Mikhailova, said: “We are pleased that in their everyday hectic lives people have found an opportunity to make a significant contribution to the creation of better living conditions for children in orphanages. Now orphaned children can live, play and learn in a comfortable environment. It is extremely important when kind people remember about the children living in orphanages. They supported the children financially, showed genuine concern and shared the warmth of their soul. Owing to these caring people, many of the children’s dreams could be realized in the New Year. “ Commenting on the results of the concluded campaign, the director of the Foundation United Way of Russia Tatiana Zadirako, said: “We are very pleased that Cherkizovo’s initiative was supported by so many people, and we managed to collect 6 300 000 rub. Educational institutions for children without parental care are facing serious financial difficulties, and children are experiencing a lack of attention, a deficiency of communication with the outside world. Graduates of orphanages need to acquire independent living skills that will help them to navigate better in adult life. Therefore, the
Media about the event
Annual Report 2014
| 25
Our Events in 2014
Leadership Donors Recognition Event On March 19, 2014 in the center of Moscow, the annual evening of gratitude for the leading donors took place, organized by the Charitable Foundation United Way of Russia. Corporate and private donors, volunteers, guests and friends of the foundation were invited to the event. The evening began in a warm and friendly atmosphere with a tour of the exhibition of the State Central Museum of Contemporary History of Russia. The highlight of the evening was the ceremony of awarding certificates of appreciation. The top executives of the companies were awarded certificates of appreciation and small gifts, handmade by the wards of the various nonprofit organizations. After the end of the official part of the evening, the guests were offered a light buffet and drinks. A performance by the Latin American musicians and dancers added a touch of light and celebratory spirit. The evening of gratitude to the donors of United Way of Russia was a great success. People united by a noble goal, were able to communicate with colleagues and associates and to plan for the future.
26 | United Way of Russia
Our Events in 2014
United Way of Russia thanks the following companies for supporting: British American Tobacco Russia, Cargill LLC, OJSC Cherkizovo Group, JTI, LLC Cargill, BP, Clifford Chance CIS Limited, ConocoPhillips Russia Inc., Cushman & Wakefield LLC, Manpower CIS, Microsoft Russia, Nestle Russia LLC, PepsiCo Inc., PJSC ROSBANK, Citi Group Foundation, Shell Exploration and Produc-
In total, 22 NGOs and more than
12 000 people
received our help.
tion Services (RF) B.V., SC Johnson, UBS Securities Russia, Chevron Neftegaz Inc., Morgan Lewis, Herbalife International RS, Starlite Diner, UniCredit Bank, Hyundai Motor CIS LLC, Ernst and Young LLC, Mercury Limited Russia, Philip Morris Sales and Marketing, Up Side Down cafe.
Annual Report 2014
| 27
Our Events in 2014
United Chari Games United Chari Games 2014 were held on
The corporate entry fee was 90 000 rub.
June 21, 2014. The games took place for
The fee for individual participants was
the 4th time. In the Moscow park Sokolniki,
25 000 rub. Some of the participants in
17 teams came out to the start from the
the race in this category were Alexander
leading Russian and international compa-
Anichkin (Clifford Chance CIS Limited),
nies: British American Tobacco Russia,
Chairman of the Board of Directors of
Cargill LLC, Clifford Chance CIS Limited,
United Way of Russia Brad Pielsticker (JSC
Concept, ConocoPhillips Russia Inc., Cush-
Mikhailovsky Development Group) and
man & Wakefield LLC, Griffin Partners LLC,
Oleg Gusakov (Griffin Partners LLC).
Herbalife International RS, Mercury LLC, PepsiCo Inc., SC Johnson and Sportmaster.
28 | United Way of Russia
Our Events in 2014
Thanks to the participation of the corporations and the individual participants during the preparation stage and the actual charity games an unprecedented amount was collected in the history of the project – 1 rub.
365 000
These funds were directed to the needs of
Executive Director of the Charitable Foun-
children, burn victims, as well as to improve
dation United Way of Russia, Tatiana Za-
the quality of life of the veterans of cinema
dirako, commented on the results of United
and theater.
Chari Games 2014, “We are very pleased
By tradition, the games were held in a family
with the results; the number of participating
format: many participants and guests came
companies has increased, and the pro-
with their children. The main sporting activ-
ceeds gathered with their help has sur-
ities of the day were two races of 3km and
passed last year’s amount by more than 1.5
5km distances. Adult heats were preceded
times. This means that a greater number of
by a children’s race in colorful costumes.
those in need will receive the much-needed
To warm-up, everyone could play badmin-
help they require. More and more compa-
ton, frisbee and micro golf. While the teams
nies are taking part in our project, more
prepared to start, experienced animator-vol-
and more companies and corporations are
unteers prepared various competitions and
becoming aware of their social responsibil-
entertainment for the adults and the younger
ity, the need to help those who are weaker
guests and participants. For example, one
than them. Projects, such as our United
could learn spectacular tricks with dry ice.
Charity Games, help to shape elements
No one was left indifferent by the show with
of Russia’s civil society and to change the
trained monkeys; the monkeys demonstrat-
social psychology for the better.”
ed acrobatic performances and showed off trendy outfits.
We thank all the participants of the games!
The presenter at the games was the famous television and radio journalist Yuri Pashkov.
Media about the event
Annual Report 2014
| 29
Our Events in 2014
XII Annual Charity Golf Tournament On August 29th, there was the XII charity golf tournament of United Way of Russia on the territory of the Agalarov Golf and Country Club in Moscow region. The tournament brought together 70 players from 14 teams, representatives of the largest Russian and international companies. Thanks to the sponsorship of the participants and partners of the golf tournament 3 301 911 rub were collected. These funds were directed at the realization of socially significant programs for the most vulnerable groups of the population of Russia. The winner of the XII charity golf tournament was the team representing OJSC Cherkizovo Group: Elena Nesterenko, Mikhail Puchkov, Brad Pielsticker, Roger Jones, and Scott McPherson. Second place went to the team representing Shell Exploration and Production Services, headed by Felix Zamudio. Third place was awarded to the team representing Mercury Engineering, led by Declan O’Sullivan.
Thanks to the sponsorship of the participants and partners of the golf tournament
3 301 911 rub were collected.
30 | United Way of Russia
Our Events in 2014
We thank our loyal partners: PepsiCo Inc., OJSC Cherkizovo Group, Nestle Russia LLC and Herbalife International RS for their support of the tournament.
Annual Report 2014
| 31
Our Events in 2014
Charity run Job That Inspires
On September 13th, 2014 in the park-man-
came to the event with his new owner,
or Ostankino, a charity marathon took place
Lydia. She has been visually impaired for
as part of the program Job That Inspires.
many years. The appearance of such an in-
The race was conducted already for the
telligent guide has radically changed her life
second time by United Way of Russia and
– he has brought hope and new meaning.
JTI.
And similar chances for better things will be
We all had the opportunity to make a
available to others.
personal contribution to the good work - for everyone who ran a distance of 3 km or 5 km, the company transferred 3 000 rub. And paid double for all voluntary donations, which were directed at supporting the project Guide dogs for the blind. In total, 248 people took part in the event. In order to support the athletes at the event there was a corporate dog Bruno, who was acquired by the funds collected at the first charity marathon. The Labrador guide has been trained and enrolled in service. He
32 | United Way of Russia
The amount of funds raised amounted to
589 700 rub!
Our Events in 2014
“We want to be better. And we are getting better! As a result of this
“Luckily the days of my trip to Moscow proceeded the day of the
event we were able to collect 589 700 rub. This is a great achieve-
marathon. As a result, I became one of the lucky participants of the
ment!” commented Antoine Ernst, JTI General Manager in Russia,
3 km race,” Eugene Scootov (personnel manager for the Siberian
on the success, who also participated in the race, “We will be able
regions) shared his impressions, “I received a good supply of ener-
to purchase and train two more puppies who will go to help the
gy, a lot of positive emotions and a sense of pride for the company,
blind individuals.”
which regularly holds such charitable events! I would also like to note the level of organization of the marathon, which was very
“Before the JTI began to support our foundation, the maximum that
sophisticated, beginning from the communication, the organization
we could do is pay for the purchase and training of four dogs, but
of transfers, the food and finishing with the activities for fans and
once JTI joined the effort, we have been able to finance the pur-
children.”
chase and training of 15 dogs. This is a great result. We appreciate the systematic and sustained aid from the company,” said Tatiana Zadirako, Executive Director of the Foundation United Way of Russia.
Annual Report 2014
| 33
Our Events in 2014
Charity run 5275
On September 28th, 2014 in Gorky Park, the third charity run 5275 that our foundation conducts in partnership with the Foundation Life Line took place. Approximately 2500 individuals attended the races for 5275 m and 10550 m. The great weather, organization, music, animation, costumes and clearly marked course made an excellent impression on the participants. This, of course, reflected on the results of the participants and their delightful mood. It is noteworthy that, compared with the previous year, the number of participants in the children’s race significantly increased. Stars of TV and show business, including the artist Daniil Fedorov, a psychologist Natalya Tolstaya, the writer Margaret Sultanov,
34 | United Way of Russia
the skater Anastasia Grebenkina, attended the star race and the presenters of the event were Alexander Anatolevich and Irena Ponaroshku. Spectators and friends who gathered to support the participants noted the abundance of bright and unusual costumes among the runners. The most spectacular costume to win the grand prize was a gondolier costume worn by a team member from UniCredit Bank, and the best dressed up team was team Oleyna.
Our Events in 2014
As a result, the race has raised over
6 000 000 rub.
The collected funds were spent on the realization of socially significant programs for the most vulnerable groups of the population in Russia and to help seriously ill children.
Media Agency and the advertising and marketing festival Silver Mercury. United Way of Russia expresses its gratitude to the honored Master of Sports of Russia, the no. 2 singles world racket in 2010, the winner of 12 WTA singles tournaments, bronze medalist at the 2008 Olympics – Vera Zvonareva for awarding the prizes to the winners of the 5275 race, in which she also took the silver medal. The event was also supported by the following companies: Promsvyazbank, Alfa Insurance, PepsiCo Inc., Sportmaster, Nestle Russia, Herbalife International RS, OJSC Federal Passenger Company and OJSC Cherkizovo Group.
The organizers wish to thank the following media partners: the radio Spring, the TV channel Rain, the online portal The Village, the TV channel Moscow 24,the company Russ Outdoor, the radio Echo of Moscow, the magazine Relax, the portal Wonderzine, the school of correct running I Love Running, the portal Technologia bega, the channel Nickelodeon, Activizm.ru, the Social
Media about the event
Annual Report 2014
| 35
Our Events in 2014
Christmas Bazaars – Our Kind Traditions In December 2014 the Charitable Foundation United Way of Russia held its Charitable Christmas Bazaars for the seventh year in a row. Five bazaars appeared simultaneously with the onset of winter in areas located within prestigious business centers in Moscow and the Moscow region: Business Center Belue Sady, Business Center 4 Winds, Business Center Ducat Place III, Business Center Riga Land. According to tradition, one could purchase ceramics, paintings, batik, textiles and products from wool and felt, Christmas ornaments, Christmas decorations, cards, sweets and many other agreeable and useful things handmade by the wards of the funds at the bazaars. Each foundation had a separate stand, which boasted of selected Christmas and holiday themed crafts. Fifty-one non-profit organizations took part in the bazaars.
51 non-profit or-
ganizations took part in the bazaars. Collections from the bazaars in 2014 amounted to
995 938 rub.
36 | United Way of Russia
Our Events in 2014
The bazaars were organized with the
Krylatskiy Hills, Business Center Riga Land,
support of the following companies:
Business Center Ducat Place III, Business
ConocoPhillips Russia Inc., Kinross Gold
Center 4 Winds, for informational support
Corporation, Cushman & Wakefield, Branch
RIA Novosti and Russ Outdoor. United Way
of the Partnership, Latham & Watkins LLP,
of Russia thanks Starbucks and restaurant
O1 Properties, Citi Group Foundation and
Luce for supporting the bazaars.
Hines International Inc., OJSC Cherkizovo Group, Clifford Chance CIS Limited, British American Tobacco Russia, Microsoft Russia, Johnson & Johnson, business park
Media about the event
Annual Report 2014
| 37
Our Events in 2014
Philanthropy not souvenirs In 2014, United Way of Russia traditionally continued its annual campaign Philanthropy not souvenirs. The essence of this initiative is to use the funds from companies that are normally spent on holiday gifts for partners and colleagues to support the charitable projects of NGOs. Instead, as a gift, the company presents its partners and colleagues with beautiful Christmas cards. Wards and beneficiaries of various NGOs draw the handmade cards. Such cards cannot be bought in any store of the city. That year, intricate cards instead of souvenirs were gifted to: Cushman & Wakefield LLC, JTI, OJSC Cherkizovo Group, Akin Gump Strauss Hauer& Feld LLP, United Technologies Operations International, Inc., LLC Cargill. The donated money during the initiative Philanthropy not souvenirs was directed to support non-profit programs to help children, the disabled and the elderly.
The total amount of donations amounted to 3
430 000 rub.
38 | United Way of Russia
Action Plan
Action Plan for 2015 Event/Campaign Leadership Donors Recognition Event Charitable exhibition of children drawings
Short Summary
Date
An event for top managers of the largest companies as April a sign of gratitude for the assistance and support of the Foundation. Children’s charity art exhibition of works handmade by May the wards of NGOs. Fairs in which NGOs present products made by their wards. A universal platform for the interaction of NGOs, businesses and individuals.
June
June
United Chari Games
A series of charity sport events with the participation of corporate teams.
July
Independent Day Charity Event
Charity event dedicated to the Independence Day in order to collect donations. Charity sport event with the participation of individuals and corporate teams.
August
Charity sport event with the participation of employees from JTI.
September
Charity sport event with the participation of individuals and corporate teams.
September
A number of events dedicated to the celebration of charity and charitable foundations.
October
Charity event, the essence of which is to use funds dedicated by companies to Christmas gifts for charity.
December
December
Christmas Bazaars
Fairs in which NGOs present products made by their wards. A universal platform for the interaction of NGOs, businesses and individuals.
December
AmCham Christmas Party
An event for the partners of the American Chamber of Commerce in Russia.
Day of caring
A one-day event for the employees of the company, in which employees provide a helping hand to NGOs in need.
Throughout the year
Charity Summer Bazaar
Charity Golf Tournament
Charity run Job That Inspires
Charity Run 5275 Day of Foundations
Philanthropy Not Souvenirs
Annual Report 2014
| 39
Thanks to Volunteers
Volunteer Activity The main condition for working at United Way of Russia remains
(whether it be time, knowledge or experience etc.) and the results
the environment, in which people are interested and are encour-
of their efforts. On our part, we greatly value their time that they
aged to volunteer in activities –non selfish use of one’s free time
have given to help our organization. We would be delighted to see
and skills - but more importantly it is to address the urgent prob-
volunteers of different ages, professions and skills.
lems of society. Volunteers play a most important role in United Way of Russia and United Way of Russia promotes private and corporate volunteering.
are one of its greatest assets. Since the charity began operations in Russia, volunteers have taken an active part in its work. Volunteers are capable of achieving many things: They help the organization through offering their professional expertise or physical
Private volunteering Volunteers play a vital role in United Way of Russia and are its main asset. We believe that everyone can help, if they want to! The professional skills of volunteers have already helped in the
labor, attract new volunteers to the organization, create a favorable public opinion about the organization within society, spread information about the organization through private social relations with people and help to collect funds.
improvement of the quality of work of the Fund. Legal consulta-
We thank our volunteers
tions, help with logistics, improvement of IT equipment, help with
Daria Kolotiy for her help in translating informational materials.
translation of texts and the content of the website, design skills, accountancy work and the outlining of a development plan for the organization are all examples of the sort of help we always need. We always welcome and encourage volunteers’ desire to help us.
IrinaTakhtarova, Olga Schuster for the wonderful photos from our events. Yuri Pashkov, Tatiana Malysheva, IlyaSoloviev, Xenia Chupina the company Esky for the active participation in the collection of
Our Fund accepts volunteers and treats them as an important, integral part of our organization. All of our employees are prepared to offer support to volunteers and help them with any difficulties they may come across when fulfilling a task. Furthermore, it is very important for us that the volunteer understands the significance of
things. Alexey Bryzgachev for the help in transporting cash boxes for donations in St. Petersburg. Volunteers are always needed and we will find a job for everyone!
their sacrifice Irina Takhtarova, volunteer
Daria Kolotiy, volunteer
photographer: “I believe that
translator: “I have decided
not everything in this life must
to volunteer for United
be evaluated in money, but
Way of Russia because I
according to one’s deeds,
think it is our responsibil-
especially the good ones, and
ity to help those who are
when you know the reasoning
defenseless in our society
and the purpose,the aid only
such as the orphaned, the
brings joy. Your fund helps
elderly and the ailing. I
children, the elderly, people
have always been taught
with disabilities, children’s
that the more fortunate
homes, etc. and I am pleased
should help those who
that I’m also involved in this,
are less so.”
if even a little and I can do something to help”.
40 | United Way of Russia
Thanks to Volunteers
Corporate volunteering Corporate volunteering is the voluntary participation of employees
helped improve the territory at the dog training center Guide Dogs
in various social programs with the support of their company.
for the Blind and cared for the horses at the rehabilitation center for the disabled Preodolenie-L.
United Way of Russia is a reliable and trusted partner for companies in the realization of social projects. For 10 years, United Way of Russia has organized volunteer days for companies such as Amway LLC, LLC Cargill, ConocoPhillips Russia Inc., Ford Motor Company, SC Johnson, Morgan Lewis, JTI, Nestle Russia LLC, Philip Morris Sales and Marketing, etc.
In 2014, 7 volunteer days were con ducted. As a result, more than 400 people received help
In 2014, United Way of Russia organized a volunteer day for Philip Morris Sales and Marketing, Nestle Russia LLC, JTI and others. Employees of the companies assisted the elderly with cleaning, planted flowers, washed windows, put together a festive tea party,
Volunteer Day of Nestle Russia “Voluntary campaigns are very popular at Nestle Russia. Every year the number of participants grows. The motto of our campaigns states, “Nestle: Let’s make life better!” Last year, we became acquainted with the work of a school for dogs in the town Zheleznodorojhnui. Our employees understood how important and difficult the work is, helped to improve the school and interacted with the sweetest dogs – Labradors. As a result of this campaign, the school has found a long-term partner in our largest brand, Purina PetCare” . Olga Prokhoda, Nestle Russia LLC
Annual Report 2014
| 41
Thanks to Volunteers
Volunteer Day of JTI “It’s great that in recent years the volunteers do not just come for a campaign, but also take the initiative themselves. In this way, for the New Year’s campaign one of the participants knitted woolen socks for the elderly, others brought and installed a Christmas tree, someone else bought a diamond drill and brought the tool to fix the fresheners” . Donata Koroletskaya, JTI
“It was not simply formal friendliness, but a sincere feeling of joy that the elderly experienced given our visit. The arrival of guests is already an event for them in itself. We also became charged with positive emotions. It is very nice to be useful to someone and do good. Giving these individuals living in veteran homes a sense that they are not alone, have not been forgotten and to create a holiday in their monotonous everyday life is not difficult and so necessary” . Alexey Belogurov, JTI
If you want to become a volunteer, please email or call us! Our contacts: Tel. + 7 (495) 780-97-18, +7 (495) 780-97-19, E-mail: pr-manager@unitedway.ru, administrator@unitedway.ru, www.facebook.ru/UnitedWayofRussia
42 | United Way of Russia
Thanks to Volunteers
Volunteer Day of Philip Morris Sales and Marketing “For me, as a person whose numerous family members - my grandfather, his brothers and sisters - took part in the war, it is important to take part in the volunteer day. So today I am here, I want to contribute and express respect to all those who participated in World War II”. Roman Mikhalev, Philip Morris Sales and Marketing
“My family and I were very pleased to participate in this event, to remind the children about the veterans and to bring them to work. It is also important to remember about our roots, whom we should helpand whom we should remember throughout our life”. Denis Bukseev, Philip Morris Sales and Marketing
“I really enjoyed taking part in the volunteer day. I’ve been waiting for this day when we all get together and do something nice for other people to express ourselves and demonstrate our position that we are not indifferent. I believe that such campaigns are necessary and useful“. Marina Mikheyeva, Philip Morris Sales and Marketing
Many thanks to all the volunteers for their active participation!
Annual Report 2014
| 43
Public Activity received: we managed to get 39 applications from volunteers and 4 600 rub to help people with disabilities,” commented Tatiana on the results.
January
July
On January 28th, as part of the Interna-
Tatiana Zadirako was trained at Harvard
tional Christmas Educational Readings, the
Business School when she participated in
Education Foundation META organized a
the program Strategic Perspectives in Non-
roundtable on the theme Ontology of Moral
profit Management. Not every Foundation
Beginnings. At this meeting, Tatiana Za-
can boast of having a leader with this level
dirako invited others to consider questions
Май
of education. This course is part of the Har-
about charity from an unexpected perspec-
On May 29th, the gala dinner of the American
vard Business School aimed at promoting
tive – from an ontological point of view. In
Chamber of Commerce in Russia took place,
social entrepreneurial initiative that provides
other words, the market of professional,
where Tatiana Zadirako on behalf of United
an opportunity for managers to develop
systematic and sustainable philanthropy
Way of Russia congratulated the entity with
new strategies for the development of the
in terms of the feasibility and the people’s
its 20th anniversary of working in Russia and
global economy. This program is an addi-
inherent need to help others. The idea is
wished them further success.
tional vocational training for executives of
that charity, if it is systemic, long-term and
organizations in the non-profit sector, aimed
professional, cannot be free. And the so-
at the study of problems of leadership and
cially active position in life can and should
the latest management techniques. Course
include not only a religious attitude, but also
participants consisted of more than 140
a societal one, based on ethics, which in
heads of non-profit organizations from
turn is the basic platform for social dialogue
around the world.
and joint action.
June On June 10th, at the meeting of the Committee on Business and NGOs of the American Chamber of Commerce, on the initiative
September
April
of our Foundation, there was a presentation
United Way of Russia took an active part in
The Executive Director of United Way of Rus-
from the Association of Fundraisers. The
the business conference Corporate Social
sia, Tatiana Zadirako held a master class on
participants met news about the initiation of
Responsibility, organized by the leading
the topic of fundraising at the Forum of Urban
the Association of Fundraisers with interest,
Russian Media Agency RosBusinessCon-
Communities in Penza. In addition, Tatiana
support and best wishes for it to become
sulting. Executive Director of United Way
held the campaign An Accessible Environ-
an authoritative organization in the country.
of Russia Tatiana Zadirako took part in the
ment at a local shopping center Collage as
The companies identified a number of areas
opening of the plenary session and mod-
part of the Forum of Urban Initiatives. “I’m not
for further work: the promotion of private
erated the panel discussion, which raised
superstitious, and therefore was not afraid
donations from employees, fundraising
important issues such as the program of
to personally sit in a wheelchair, to bring the
among employees, the financing of certain
socially responsible marketing, successful
problems of wheelchair users to the attention
activities and projects AF, etc.
examples of the integration of CSR in to the
of others. And I must say, our project was well
44 | United Way of Russia
Public Activity business model, the key differences with re-
of the conference. The participants were
gard to CSR in the international community
actively involved in the discussion. The
and Russia, the formats of productive part-
conversation about such an important topic
nerships of businesses and the government
turned out to be honest and frank.
with non-profit organizations.
October Tatiana Zadirako attended Leadership Development Program – an educational program for directors of the American and international organizations of United Way Worlwide, in 2014, with a focus on such topics as leadership development, decision making and work with invested parties, particularly with donors. Those involved in October
the program had access to the corporate
The representatives of the Foundation
learning center, recreational center and the
United Way of Russia took part in the
corporate university Deloitte, located in the
international roundtable organized by the in-
state of Texas.
ternational charity organization United Way
November On November 16th – 17th, Tatiana Zadirako participated in the seminar Charity Against Cancer for non-profit organizations that help children with cancer. It was attended by 85 individuals - representatives of charities,
of Russia in the capital of United Kingdom.
voluntary groups and patient organizations
The event was attended by a large number
from very different regions of our country,
of volunteers, associates and donors from
from Kaliningrad to Vladivostok.
around the world, for which philanthropy is
As part of the seminar, there were trainings
an important part of their activities. Among
and workshops on the most relevant topics
the participants there were representatives
for the work of NGOs: the interaction with
of the companies that support the organi-
public authorities, corporate fundraising,
zation United Way of Russia throughout the
media relations, HR& NGOs, negotiation
world, as well as individuals who donate
techniques, public speaking
significant personal funds.
Tatiana conducted the training on corporate
The Executive Director of the Foundation,
fundraising. In the first part of the training,
Tatiana Zadirako and the Chairman of the
she elaborated on fundraising techniques,
Board of Directors, Brad Pielsticker, as well as members of the Board of Directors,
October
Oleg Gusakov and Yuri Pavlov presented
On October 23rd, the XII Annual Confer-
United Way of Russia. The roundtable also
ence of the Donors’ Forum took place,
discussed topical issues of international
where leading experts in the fields of
cooperation in the field of humanitarian aid,
philanthropy, economics, sociology, law
mutual exchange of experience and estab-
discussed what values and motives underlie
lishing connections in the sphere of charity.
today’s charitable activities of various organizations. Over 200 representatives
giving her listeners a complete picture of how it is possible to negotiate with corporate donors as to expand one’s portfolio of donors and what to do to have corporate philanthropists donate money constantly. The second part of the training was devoted to the “other side of the process,” to the fundraisers themselves.
of various charity funds and companies involved in philanthropy attended the conference. Tatiana Zadirako presented on the topic Charity PR: Standards, Practices and Results, which caused a heated discussion among the participants. For the first time, the issues of values and motivation were discussed so widely and openly. At first glance, a complex and very personal theme found a wide response among the guests
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Thanks to Donors
2014 Donors United Way of Russia greatly appreciates corporate donors, individual donors and numerous anonymous donors for their generous donations.
Corporate Donors Leaders $10 000 and more British American Tobacco Russia Citi Group Foundation Cushman & Wakefield Hyundai Motor CIS LLC JTI LLC Cargill Mercury Limited Russia Microsoft Russia Nestle Russia LLC OJSC Cherkizovo Group PJSC ROSBANK SC Johnson UBS Securities Russia UniCredit Bank
Griffin Partners GSU Department Havas Media LLC Hines International Inc. JLL, Russia & CIS Kinross Gold Corporation Latham & Watkins LLP LowLands Accounting Cervices LLC Manpower CIS OJSC Hercules PepsiCo Inc. Philip Morris Sales and Marketing Shell Exploration and Production Services (RF B.V.) Sklady 104 LLC Sun Line LLC Topcon Positioning Systems Inc. United Technologes International Operations Inc.
Private Donors Leaders $5 000 and more
Private Donors less than $5 000
Anonymous donor
Alexander Zaichenko
Anonymous donors of BP Connects
Andrew Mcgraham
Anonymous donors of Golf Tournament
Anna Kirin
Employees of JTI
Anonymous donors of Charity run 5275
Employees of Microsoft Russia
Anonymous donors of Christmas Bazaars
Igor Babaev
Anonymous donors of Dengi.mail.ru
Mary Intema
Anonymous donors of Gift Solutions
Sergey Riabykobylko
Anonymous donors of Golf Tournament
Victor Semenov
Anonymous donors of QIWI
Alexander Anichkin
Anonymous donors of Starlite Diner Anonymous donors of United Chari Games
Corporate Donors less than $10 000
Anonymous donors of Yandex.dengi
Akin Gump Strauss Hauer & Feld LLP
Brad Pielsticker
Alcoa
Charles Boudet
Alinga Conslting Group
David Simons
Blagosostoyanie ZAO
Denis Hopple
CBSD
Dmitriy Kozachenko
Chevron Neftegaz Inc.
Elena Malinovskaya
CJSC DHL International
Elena Nesterenko
CJSC Infrastrukturnye investicii
Employees of OJSC Cherkizovo Group
Clifford Chance CIS Limited
Ernst Antuan E.M.
Complete-M LLC
Gennady Blokha
Concept
Greg Oztemel
ConocoPhillips Russia Inc.
Hansen Ole
CRNO LLC
Jonathan Tubb
46 | United Way of Russia
Ashot Marian
Thanks to Donors
Mike and Elena Panovich
Sportmaster
Patrick Pigott
Starbucks cafe
Peter Whyte
UBS Securities Russia
Phillimore Michael Richard Roger Jones Rokhit Vijayavargia
Individuals
Ronald Cochrane
Alexey Bryzgachov
Stanislav Linetsky
Alexander Dubrovskiy
Steven Conwey
Aidar Rakhmatullin
Sullivan Declan
Anton Korotkov
Tatiana Malkova
Daria Kolotiy
Tim Millard
Ilia Soloviev
Victoria Goldman
Irina Tahtarova Ksenia Chupina
In-Kind Donors Corporate British American Tobacco Russia
Olga Shuster Tamila Mindubaeva Tatiana Malysheva Yury Pashkov
Business centre Dukat Place III Business centre Four Winds Business centre Riga Land Business park Krylatsky Hills CBSD/Thunderbird Russia CJSC Saatchi&Saatchi Clifford Chance CIS Limited ConocoPhillips Russia Inc. Cushman & Wakefield Ernst and young LLC Esky Hines International Inc. Johnson and Johnson Kinross Gold Corporation Latham & Watkins LLP Herbalife International RS Luce restaurant Microsoft Russia Morgan Lewis Nestle Russia LLC OJSC Cherkizovo Group Otkrytie LLC Radisson Blu Hotel RIA News Russ Outdoor LLC
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54 | United Way of Russia
How to Support UWR UWR accepts cash and wire transfer donations from corporations and private individuals. Donations are accepted at any time by the following methods: • Bank Transfer (USA) • Bank Transfer (Russia: in USD and Russian Rubles) • Checks drawn on US bank accounts • Credit Card, for cards with a US billing address. Donations to UWR may be made anonymously. Donations made through United Way
Worldwide are tax-deductible in the United States. We also welcome volunteers!
Payments to United Way Worldwide can be made by check in USD denomination or by direct bank transfer, please see below for details on both:
USD-denominated check. Mail to:
United Way Worldwide P.O. Box 418607 Boston, MA 02241-8607 Instructions: Please inform UWW of the incoming funds and specify the purpose of the payment. For related questions, please email jeanette.powell@unitedway.org or call +1-703-836-7100 x410.
Bank Transfer (USA)
Account No: 4124656608 Account Name: United Way Worldwide Bank Name: Bank of America Bank Address: 600 North Washington Street, Alexandria, VA22314, USA Swift Code #: BOFAUS3N Routing No (for wire transfers):026009593 Transit ABA No (for ACH/EFT): 051000017 Instructions: Please inform UWW of the incoming funds and specify the purpose of the payment. For related questions, please email jeanette.powell@unitedway.org or call +1-703-836-7100 x410
Corporate Credit Card: UWW can process payments made with a corporate credit card. Please complete and sign the credit card authorization form and return to Kristen Byorick via email at: kristen.byorick@ unitedway.org
Bank Transfer (Russia) For donations in USD:
Receiver: CHARITABLE FOUNDATION UNITED WAY Account number: 40703840300702012005 Beneficiary bank: ZAO Citibank (Moscow) SWIFT code: CITIRUMX Correspondent bank: Citibank NY Correspondent bank SWIFT address: CITIUS33 Correspondent account: 36087478
For donations in Russian Rubles (RUB):
Beneficiary: Charitable Foundation “Doroga vmeste” Beneficiary Account No: 40703810400702012003 INN of Beneficiary: 7714320922 KPP of Beneficiary: 771401001 Bank Name: ZAO KB Citibank Correspondent Account: 30101810300000000202 BIC: 044525202
NB! Please, indicate «DONATION FOR BYLAW ACTIVITY» as purpose of payment!
This annual report was designed by Back2brand. +7 926 924 29 64 annual@back2brand.com
United Way of Russia 14 Nizhnyaya Str., Bldg. 1, office 5, Moscow, 125040 Tel.: + 7 (495) 780-97-17/19; Fax: + 7 (495) 780-97-18 info@unitedway.ru www.unitedway.ru