B RAN DBOOK
LIVE EVERY MOMENT IN FULL COLOR. Why have one bright color when you can have 5 or 6? Why try to limit bold prints to accents? Why not dream big when it comes to even the smallest detail? That’s the approach CeCe Stanton takes with a new bedding collection that shows off sophistication’s playful side. Palm Beach-inspired colors evoke sultry sunsets, beach-side gardens and crystal blue seas. Upsized, pop-art-style f loral, animal and geometric prints are the ultimate eye candy. Textures range from silky sleek to plush f luff. This is decadence done right—bold, bright, winking and smiling.
PALM BEACH-INSPIRED COLORS.
SOUTH BEACH INFUSED ENERGY.
CLASSIC GETS A MAKEOVER.
TRADITION GETS A TWIST.
THE ULTIMATE EYE CANDY.
ALWAYS SERVED IN GOOD TASTE.
SOCIAL BUTTERFLY HER SCENE More is more is her motto. Her fashions—personal and home—are bright, bold and happy. She’s a social butterf ly in the best sense, always eager to invite friends to the beach club for lounging and lunch or on shopping journeys at upscale boutiques on elite avenues. Making an entrance is her signature and if a spotlight’s on, she’s quick to step into it and steal the show.
HER DIVERSIONS • always redecorating her home • following Bunny Williams • reading Town & Country • jetting off to Palm Beach or Palm Springs • mixing patterns, colors, and textures creatively and confidently
CAN’T-MISS LOOK. CAN’T RESTIST FEEL.
LIVING SPACES.
SUITE DREAMS.
BATHING BEAUTY.
PATTERN & PIZAZZ.
COLOR, COLOR, COLOR.
BRAND STYLE
SAFE AREA The minimum required clear space for the Cece Stanton logo is half the size of the icon. Generally no art or copy is allowed within the safe area with the exception of simple and solid backgrounds.
LOGO
ACCEPTABLE COLOR COMBINATIONS
Crapemyrtle PMS 254 C or any other core color on white
Orchid PMS 584 C against Aqua PMS 312 C
Orchid PMS 584 C against Crapemyrtle PMS 254 C
Aqua PMS 312 against Orchid PMS 584 C
COLOR USAGE Color uses are integral elements in the Cece Stanton brand. Consumers recognize brands by specific colors. Logo colors must remain the same, and combined in a way that doesn’t detract attention. ORCHID
AQUA
CORE COLORS
FOLIAGE
CRAPEMYRTLE
ORCHID
FOLIAGE
AQUA
CRAPEMYRTLE
PMS 584 C
PMS 582 C
PMS 312 C
PMS 254 C
C: 18 M: 4 Y: 100 K: 0
C: 42 M: 25 Y: 100 K: 3
C: 75 M: 10 Y: 23 K: 3
C: 34 M: 93 Y: 22 K: 1
R: 218 G: 216 B: 34
R: 157 G: 162 B: 56
R: 0 G: 171 B: 196
R: 172 G: 56 B: 124
HEX: DAD824
HEX: 9DA238
HEX: 00ABC4
HEX: AC387C
PACKAGING
SLING, LIGHT
SLING, NORMAL
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()-+
JOSEFIN SANS, REGULAR
JOSEFIN SANS, BOLD
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TYPOGRAPHY
WEB
“MODESTY IS GREAT , AND QUIETNESS IS NICE, BUT SOMETIMES IT’S MUCH MORE FUN TO BE DECADENT .” —Robin Standefer, Interior Designer
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