BRAND BOOK
I N D U L G E.
A DEVOTION TO BEAUTY. AN OBSESSION WITH STYLE. The glorious celebration of luxury that marked the Gilded Age is reborn with Medici a haute linen collection that captures the era’s signature elegance and exuberance—and expands on it. Each set embodies the finer things in life—beautiful prints, luxurious fibers and bespoke details. Classic floral motifs are reinvented with a fresh use of proportion and arrangement. Geometric patterns in lush ebony, gray and brass hues strike the perfect now and then balance. High-thread counts and sleek fabrics invite daily breakfasts in bed. Medici makes the case for never limiting indulgence.
C L A S S I C H U E S. S I G N A T U R E E L E G A N C E.
T A I L O R E D B E A U T Y. B E S P O K E D E T A I L S.
T H E P E R F E C T M I X O F N O W & T H E N. A S T R I K I N G B A L A N C E O F F O R M A L & F R E S H.
L U X U R Y.
MADAME MEDICI PROFILE: She sweeps into parties wearing an outfit picked up in Milan and sharing stories of her last trip to the French Riviera. She’s obsessed with beauty and luxury because they make her feel so at home. Entertaining is her passion. She’ll work for months to plan the perfect event and then graciously welcome her guests to share in the exuberance and excitement.
PASSIONS: Reading Elle Décor and Architectural Digest Indulging every luxury she can Returning from every vacation with exotic wares Searching for things that look and feel beautiful Inspiring envy in all of her friends
LUXURIOUS FINER FEEL.
AT HOME WITH LUXURY.
CURLING UP WITH INDULGENCE.
OVERFLOWING WITH BEAUTY.
DETAILS & DIMENSION.
RICH PALETTE.
E N V Y.
BRAND ELEMENTS
LOGO
SAFE AREA The minimum required clear space for the Medici logo is half the circumference of the icon. Generally no art or copy is allowed within the safe area with the exception of simple and solid backgrounds.
ACCEPTABLE COLOR COMBINATIONS Goddess Gold against Nero Black (With 3D Version Only)
Nero Black against Calla White
Sandstone against Calla White
Medici Icon Only
CORE COLORS
COLOR USAGE Color uses are integral elements in the Medici brand. Consumers recognize brands by specific colors. Logo colors must remain the same, and combined with a gold accent color in a way that doesn’t detract attention.
NERO BLACK
GODDESS GOLD
NERO BLACK
PMS Black 3C
GODDESS GOLD
CALLA WHITE
C: 72 M: 61 Y: 70 K: 71
R:34 G:39 B:32
Metallic PMS 872
No CMYK Mix
R: 210 G: 177 B: 123
CALLA WHITE
Metallic PMS 872
C: 0 M: 0 Y: 0 K: 0
HEX: FFFFFF
SANDSTONE
PMS 7529C
C: 29 M: 30 Y: 38 K: 0
R:185 G:170 B:154
SANDSTONE
HEX: 222720
HEX: D2B17B
HEX: B8A999
TYPOGRAPHY
BODONI
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()-+
GILL SANS, LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789!@#$%^&*()-+
WEB
"THE ATMOSPHERE PROVIDES A RICH SENSE OF PRIVILEGE, WITH A CRAFTED BEAUTY ON A LEVEL YOU DON’T ENCOUNTER IN EVERYDAY MANHATTAN." — BE N H E L M ER
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