2021 SPONSORSHIP OPPORTUNITIES
An Investment That Matters 1725 Eye Street, Bakersfield, CA 93301 • www.bakochamber.com • 661.327.4421
The Chamber is Community The Greater Bakersfield Chamber has been working for the local business community since 1920. The Chamber’s mission – our business is a better Bakersfield – remains the cornerstone behind all of the work we do on behalf of our membership. We are constantly lobbying for our more than 1,000+ member businesses and organizations, regardless if they have ever stepped foot inside our doors. This guide highlights the programs, events and services we offer to our members to help give them an edge in the business world. These opportunities also provide another outlet for our members to promote their company and put themselves out in front of the community.
COMPLIANCE
We provide the tools, resources and access to keep our members updated about California’s ever-changing laws and latest HR topics.
TRUSTED ADVOCACY Since the onset of COVID-19, we have actively advocated to maintain the health of our member businesses, from federal stimulus policy, to local reopening strategies and small business resources.
PROMOTION
We only refer our members. Our online directory is a valuable resource when people are searching for reliable business partners. Listing in our directory increases your brand and gives your company positive name recognition.
LASTING CONNECTIONS
Bridge the gap between nonprofits, small businesses and large corporations with webinars, Bakersfield Young Professional events, Leadership Programs and our Ambassador Committee.
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TABLE OF CONTENTS MEMBER ENGAGEMENT & EDUCATION Labor Law & HR Forum .................................................................................................................................................. 5
PUBLIC POLICY & POLITICAL ACTION
State of the City ............................................................................................................................................................. 6 Legislative Trip ............................................................................................................................................................. 7
COMMUNITY & LEADERSHIP DEVELOPMENT
Beautiful Bakersfield Awards.................................................................................................................................... 8 Bakersfield Young Professionals............................................................................................................................ 9
CHAIRMAN’S CIRCLE Chairman’s Circle Benefits ........................................................................................................................................10 Chairman’s Circle Members ...................................................................................................................................... 11
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MESSAGE FROM THE PRESIDENT & CEO The past year has been challenging, but has proven the resilience of our city, county and our local businesses. While the COVID-19 pandemic has inflicted pain and economic damage, I believe it has crystallized one of our foundational principles by forcing us to confront the question of: What is a community without local businesses? Industry isn’t just some ancillary part of a region, but its foundation. So often in California, we’re pitting business against community, employer versus worker – at the Chamber, we’re driven by the belief that when business succeeds, our community thrives. As we emerge from the pandemic, we’ll be doubling down on our efforts to lift up our economy and local businesses. Through webinars giving you vital information, to our advocacy efforts, to our burgeoning efforts in economic development – we’re committed to helping our members and our region succeed. Our team is working every day for you – our business owners and industry leaders – and we know that together, we’ll continue building something better.
Nick Ortiz President & CEO Greater Bakersfield Chamber
MESSAGE FROM THE CHAIRMAN of the BOARD
Derek Jeffery General Manager KGET - TV 17
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As the general manager of a news station, you get a front row seat to your community’s happenings - the highs, the lows, the mundane and the exceptional. As a native of Bakersfield, I know this community’s spirit, but through our work at KGET, I get to see this community’s heart. I’ve never been more proud of Kern County than I’ve been over the last twelve months. We’ve rallied together to support first responders, our small businesses and our nonprofits. This region still faces challenges - the pandemic continues and like much of the country we’re grappling with our differences and division. I am however, an eternal optimist, and that’s why I’m excited to continue as the Chamber’s Chairman of the Board. I’m looking forward to getting our economy reopened, I’m excited by the work the Chamber’s done to advocate for our businesses and serve them during these unprecedented times. The Chamber team (volunteers and staff) are fully committed to serving our members’ needs, to building a better, more inclusive economy, and to recognizing the people that make Bakersfield so special. Our community isn’t defined by challenges, but how we overcome them.
MEMBER ENGAGEMENT & EDUCATION SERIES Labor laws are constantly changing, and the Chamber is committed to helping our members stay informed. This series provides our members with the updates they need to help keep them in compliance. It includes the New Year Update (January 27), Mid-Year Update (June 24), as well as quarterly forums. Staff Contact: Hillary Haenes Attendance: 20-50 Audience: Business professionals, HR professionals and community members
Snapshot of Benefits
Presenting Sponsor
Co-Sponsor
Price
$5,000
$2,500
Prominent logo recognition on every 2021 Labor Law poster sold by the Chamber (All attendees of the January 2021 forum will receive a complimentary poster.) Ability to provide digital collateral at January/June update forums Opportunity to provide two exclusive Labor Law & HR Forums throughout the year One full-page ad in Metro
One half-page ad in Metro
Two Member to Member email blasts
One Member to Member email blast
Logo recognition on social media posts and email blasts
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PUBLIC POLICY & POLITICAL ACTION
This annual forum is one of the Chamber’s recognized business events and features reports from the Mayor and designated city leaders on the past year’s projects and progress, as well as future plans for Bakersfield.
Staff Contact: Jean Scheiber Projected Viewership: 5,400+ Audience: Community and business leaders, dignitaries, elected officials
Snapshot of Benefits
Presenting Gold Sponsor Sponsor
Silver Sponsor
Bronze Sponsor
Price
Supporting Sponsor
$20,000
$2,500
$1,000
**
$5,000
Exclusive speaking opportunity Recognition as sponsor during event Company logo on all promotional materials Company name on all promotional materials Display company graphic during presentation Promotion on Chamber social media
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**A Chairman’s Circle Member benefit
PUBLIC POLICY & POLITICAL ACTION
Legislative Trip This annual trip to Sacramento gives our members exclusive access to the administration, state legislators and leaders from key industry groups. It gives our members a chance to advocate for the needs and priorities of the local business community.
Staff Contact: Kaelyn Peterson Attendance: Roughly 10-15 Chamber Leaders Audience: Governor’s administration, state legislators, trade association executives
Snapshot of Benefits
Presenting Co-Sponsor Sponsor
Supporting Sponsor
Price
$5,000
$1,000
$2,000
Logo Recognition
Opportunity to speak at reception 1 admission to Capitol Summit
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COMMUNITY & LEADERSHIP DEVELOPMENT
Bakersfield is known for its giving spirit. That’s why every year, the Greater Bakersfield Chamber hosts the Beautiful Bakersfield Awards. This event honors individuals, businesses and organizations that, through their efforts, help the community in “Building Something Better.”
Staff Contact: Hillary Haenes Attendance: 700+ in person or 6,000+ Viewership Audience: Broad audience representing Bakersfield community from C-level Executives to students.
Snapshot of Benefits
Presenting Sponsor
Broadcast Sponsor
Category Sponsor
Supporting Sponsor
Price
$25,000
$5,000
$2,500
$750**
Speaking opportunity during event Event and company promotions to air on KGET-TV 17 during the lead up to awards Recognition as Sponsor during event Prominent logo placement in promotion materials Company logo on promotional materials Recognition of correlated sponsorship level on the Chambers’ social media Member 2 Member email blast(s)
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**Complimentary for Chairman’s Circle Members
Company name listed
COMMUNITY & LEADERSHIP DEVELOPMENT
Bakersfield Young Professionals works to elevate and support Bakersfield’s young professionals as emerging business, civic and community leaders. BYP hosts various events throughout the year like workshops, webinars and pub clubs, designed to educate the young professional community on local commerce and government, support local development initiatives and connect young professionals with community leaders.
Staff Contact: Hillary Haenes Audience: Young professionals and community members
Snapshot of Benefits Presenting Gold Sponsor Sponsor
Silver Sponsor
Price Recognition as Sponsor during BYP events
Bronze Sponsor
$1,500
$750
$5,000
$2,500
Company logo on event marketing collateral
Company name listed
Company logo placement on BYP email blasts
Company name listed
Member to Member email blast(s) Opportunity to host a Webinar and/or Pub Club One full-page ad in Metro Recognition as sponsor on Chamber social media
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CHAIRMAN’S CIRCLE The Chairman’s Circle is a vital group of Chamber members that receive special Chamber benefits and recognition for helping the Chamber support its fiscal foundation. This allows the Greater Bakersfield Chamber to continue to grow and expand its services for the entire business community.
Staff Contact: Jean Scheiber Cost: $1,750 per year
Recognition
Services
Events
Featured on Chairman’s Circle Recognition Wall in Chamber office lobby
Priority scheduling of conference facilities at the Chamber office
Choice of being added as a “Supporting Sponsor” for either the State of the City (Summer 2021) or the Beautiful Bakersfield Awards (November 2021)
Chairman’s Circle members’ logos on the Chamber’s website
Complimentary set of member labels (hard copy or electronic)
Chairman’s Circle member focus profile in the Metro
Complimentary use of Chamber conference rooms
Logo placed monthly on the back cover of Metro
One free Member to Member email blast to be used in 2021 (value $425)
Company logo placed in the alphabetical listing in the Business Directory
One free half-page page ad in Metro to be used in 2021 (value $350) One free quarterpage ad in Metro to be used in 2021
Company logo placed inside the Chamber’s annual marketing guide
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CHAIRMAN’S CIRCLE MAJOR INVESTORS
CHAIRMAN’S CIRCLE MEMBERS
BYNUM INC.
EVERYTHING FOR YOUR OFFICE
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OUR BUSINESS IS A
Better Bakersfield Throughout this past year, the Greater Bakersfield Chamber has continuously communicated with our members, whether it be COVID-19 relief resources, advocacy efforts or state and local public health updates; we have strived to help you navigate this journey. Our No. 1 priority has been to serve as the voice for our members and Bakersfield. Here are some examples of how we continue building something better, especially during the COVID-19 pandemic: Provided outreach and signage to local businesses to mask up and socially distance, so that our community could safely remain open. Took the lead on infrastructure of B3K (core group committed to finding sustainable jobs and pathways to prosperity with an eye toward diversity and inclusion). GBC took the lead along with the Kern Community Foundation and outside support in this groundbreaking initiative for Kern County. As a leader locally and through our participation in many coalition efforts, our advocacy efforts has resulted in: • A California Based Chamber Coalition to push for stimulus in the beginning of the pandemic. • A partnership with Mayor Karen Goh to hold several roundtable discussions with various industries on how to safely reopen the economy. • Being an important part in implementing extensive deferrals for hotel taxes and permit fees. • Playing an integral role with local partners: The City, Kern County, among others to launch Kern Recovers & BCares while assisting businesses and nonprofits in navigating grant programs.
1725 Eye Street • Bakersfield, CA 93301 Phone: 661.327.4421 • www.bakochamber.com
