F E A T U R E
BAKERY REVIEW
India’s Burger Market has Promise By Jhuma Biswas
T
he global popularity of burger is complemented by its over hundredyear-old legacy. However, all said and done, the history of burger is not very old as compared to that of many other famous food items of the world. The n a me b u rg e r i s d e r i ve d f ro m hamburger, and is a short form of the latter. A burger can be simply and commonly defined as a one or more cooked patties of minced goat meat, chicken, beef, pork, potato, etc., sandwiched between two bread buns. The patties and bun package can be spruced with green vegetables, lettuce, tomato, onion, cheese, as part of the contents. The burgers are usually served with condiments like sauce, mustard, ketchup and mayonnaise, which are either added to the burger or presented on the side of the dish. Burger has emerged as a popular fast food product in India’s vibrant eating out culture. And the popularity of burger in post-modern India is not expected to have
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a significant dent even in the post lockdown times. Yes, the popularity of burger in India can even withstand the Covid crisis and come out triumphant.
The QSR Market According to a report titled ‘India Quick Service Restaurants Market, By Product (Food vs Beverages), By Type (Chain vs Standalone), By Model (Dine-in, Take Away and Home Delivery), By Sales Channel (Physical Outlets vs Online), By Region, By Major City, Competition, Forecast & Opportunities, 2025’, Quick Service Restaurants (QSR) market in India is projected to grow at a CAGR of over 18 percent during 2021-2025 due to increasing urbanisation, rapid expansion in food delivery services, expanding young & working population, growing number of dual-income families and rising disposable income in the country. It goes without saying that burger is an important food product in the QSR category
in India. Its established popularity is part of India’s growing fast food culture.
Impressive Success Stories The organised burger market in India is crowded by multinational chains like McDonald’s, Burger King and other players. The industry’s response indicates that burger market has huge potential in India. Many internationally renowned players in the burger segment did make their forays into India during the last seven years which include names like Burger King, Carl’s Jr., Fatburger, Wendy’s among others. The impressive growth of the Miamibased Burger King in India, best known for its iconic burger named the Whopper, amply illustrates the popularity of burgers in India. Burger King India Limited (BKIL) happens to be one of the fastest growing international quick service restaurants (QSR) chains in India. Burger King began its brand presence in the Indian market with an outlet in Saket, New Delhi. Within less than a year of the
Dec-Jan ’21
