7 minute read
BALI News
Refreshing our brand, retaining our heritage
We’re turning 50 in 2022 and our team at Landscape House wanted to ensure your Trade Association’s brand remained strong and current, reflecting your needs and those of the wider membership. On Thursday 1st April we unveiled our new look to the world.
New BALI logo
New BALI accredited logo
New BALI membeship wallet
bali.org.uk
Your membership benefits
In 2018 we commissioned a specialist agency to undertake a brand positioning project which helped us to understand our market position. The research revealed several positive findings, including our support and promotion of members and industry, our technical guidance and lobbying prowess and our continued efforts to maintain and improve the standards of landscaping in the UK. It was the areas of improvement that caught our attention. We needed to be more confident, online and in print, using our status to vocalise industry issues and produce content that was informative, educational and inspirational. We needed to be smarter in the ways we promoted and advertised our business, and yours, in the digital space, tackling a longstanding issue similar to an identity crisis, BALI. An acronym known by many in the industry but widely unknown in the public domain, compared to the more commonly referred ‘BALI island’.
In 2019 work began on refreshing our identity whilst retaining our heritage. We also revaluated the terminology of our Registered and Affiliate membership bands. All members who were Registered are now known as Accredited members, and Affiliate is now referred to as Supplier.
The team also recognised that we needed to be more competitive on Google, ranking higher organically for industry-specific keywords and providing links to richer, more in-depth content, which is supported by regular paid promotions, driving engagement and directing potential clients and their enquiries to our website. To help support this we plan to launch a long-term public awareness campaign on Google and a variety of social channels, advertising our service and those of our members.
We now have brand guidelines to download from your member’s area, as well as the new suite of logos for you to access, where they are applicable to your membership category. Due to the added pressure on businesses from COVID-19 and Brexit we’re extending the period of time you have to update your workwear, stationery, vehicle liveries, website and email signatures by six months, until December 2022.
Exclusive membership benefits, tailored for you
Registered in England Company Number: 1254410
Enhance your knowledge, learn new skills, meet new people and network, save money, protect your business and more with our curated portfolio of benefits designed to support, promote and inspire.
Have an idea for a new benefit? Don’t be shy…
Our team regularly review our benefit offering and are happy to discuss new ideas with you. This is your membership, so write, email, call or pop in for a chat, you’re always welcome.
Let’s see what benefits are waiting for you
bali.org.uk
If you would like further information on the new guidelines, the logo suite and/or your membership benefits please contact Marketing and Communications Manager Darren Taylor, darren.taylor@bali.org.uk +44(0)24 7669 8656 or Marketing and Communications Officer Emily Magdij,
emily.magdij@bali.org.uk
+44(0)24 7669 8652.
ROLO is a prerequisite to apply for a LISS/ CSCS SmartCard to access live commercial land-based sites
ROLO to expand its offering to Supervisors and Managers
Through our Register of Land-based Operations (ROLO) Health, Safety and Environmental Awareness courses, we play an essential role in the safety and wellbeing of those that work in the landscape industry, by raising industry standards through training.
ROLO courses address the specific safety and environmental challenges our industry faces. Whilst we are closely linked to the construction industry, there was and is a need to develop our own training, dealing with specific safety concerns unique to our workers.
We are pleased to announce that the launch of our ROLO Health, Safety and Environmental Awareness course for Supervisors and Managers will be Spring 2021. We’ve developed both of these newly accredited courses to meet the requirements of the Land-based Industry Skills Scheme and Construction Skills Certification Scheme (LISS/CSCS).
The ROLO Supervisor and Manager courses have been specifically designed to support the Land-based sector’s training needs. They are fully supported and approved by the Construction Industry Training Board (CITB) and Build UK, as being equivalent to the CITB SSSTS and SMSTS courses.
Each of these two new courses has been designed to support the development of experienced and practicing Supervisors and Managers working in the land-based sector. Each course focuses on roles and responsibilities, health & safety as well as environmental awareness.
Both courses are made up of two parts and have a blended learning approach that starts with an online e-learning element, before moving onto a tutor led course. Learners are expected to engage with all the activities and assessments in both aspects of the course to gain the most and prepare for a final assessment. The first online e-course sees learners spend a minimum of seven hours (on the Supervisor course) and 10-14 hours (on the Managers course) reviewing the legislation, activities, and assessments before booking on to the second part of the course. This will vary depending on the learner’s relevant qualifications and experience, but as a minimum you are expected to complete and successfully pass (achieving 80% or more) each of the area’s assessment quizzes.
The second part of the course is a face-to-face session, two days for the Supervisors course and three days for the Managers course, which will lead into a final assessment.
On successful completion and passing of all aspects of the course, you will receive a ROLO Supervisor or Manager accredited certificate which is valid for five years, after which you can undertake the appropriate refresher course.
Refresher courses will be available for those renewing having taken the full Supervisors or Managers courses, and for those looking to upgrade their CITB SSSTS or SMSTS courses for their Land-based sector position. For more information visit
bali.org.uk/lisscscs/rolo
Entries now open for our National Landscape Awards with exciting new opportunities available
Green-tech have signed up to a new three year deal for the National Landscape Awards
Accredited members can now enter our 2021 National Landscape Awards, the largest of their kind anywhere in Europe, and with the announcement of entries opening there are also a number of exciting opportunities this year that we would like to share with you.
Due to the effects of COVID-19, contractor, designer and international members, for 2021 only, now have the opportunity to submit a scheme that has achieved practical completion in the last 24 months, instead of the normal 12 months, offering members more flexibility and choice in the scheme(s) that they submit.
With sustainability high on the agenda, alongside the 32 categories available to enter, a new category for 2021 has been developed and launched: Nature Conservation and Biodiversity Enhancement. The judges will be looking for projects that embody the principles of sustainable development using innovative concepts.
With many members still working from home, the introduction of a new entry system, where members can now complete their full entry online, including uploading of the submission pack, will ease the entry process as well as reduce members’ own carbon footprint.
These new opportunities open up the National Landscape Awards to more members than ever, and we hope to see a wide variety of entries across all of our available categories this year.
To assist members with the entry process, Chair of the judging panel John Melmoe and fellow judge Jason Lock held a workshop on the 25th March where they provided an opportunity for those interested in entering to ask questions about the entry process, as well as to provide an insight on how the judges evaluate and score the submissions. This workshop is now available ondemand through the Awards website baliawards.co.uk where entrants can also view this year’s Entry Guidelines and all of the available categories.
For further information please visit baliawards.co.uk or contact Events Project Manager Emily Feeney via email at emily.feeney@bali.org.uk or call 07936 944258.
Emily Feeney - Events Project Manager
Announcing BALI Chalk Fund Champions
The British Association of Landscape Industries’ own charity, the BALI Chalk Fund, has launched Chalk Fund Champions to combat the industry skills gap.
This new funding scheme will open doors for individuals and businesses looking to support ongoing training and development in the landscape sector.
Trustees of the Chalk Fund have ambitious plans to increase both the level of funding raised and the amount of activity following the launch of the Champions, a scheme which provides an opportunity for individuals and companies to invest in the education, training, motivating and equipping of the next generation of landscape professionals.
The Bronze Champion tier costs £250 per year, Silver £500 and Gold £750. To view more details of what’s included visit balichalkfund.org.uk/ become-a-champion or contact Trustee Richard Gardiner on 07715 654964 or email
