BALI NEWS
Refreshing our brand, retaining our heritage
W
e’re turning 50 in 2022 and our team at Landscape House wanted to ensure your Trade Association’s brand remained strong and current, reflecting your needs and those of the wider membership. On Thursday 1st April we unveiled our new look to the world.
New BALI logo
New BALI accredited logo
New BALI membeship wallet
bali.org.uk
Your rship membe benefits
In 2018 we commissioned a specialist agency to undertake a brand positioning project which helped us to understand our market position. The research revealed several positive findings, including our support and promotion of members and industry, our technical guidance and lobbying prowess and our continued efforts to maintain and improve the standards of landscaping in the UK. It was the areas of improvement that caught our attention. We needed to be more confident, online and in print, using our status to vocalise industry issues and produce content that was informative, educational and inspirational. We needed to be smarter in the ways we promoted and advertised our business, and yours, in the digital space, tackling a longstanding issue similar to an identity crisis, BALI. An acronym known by many in the industry but widely unknown in the public domain,
Exclusive membership benefits, tailored for you
uk
of Landscape
Industries
Registered in
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ny Number: 125441
England Compa
Enhance your knowledge, learn new skills, meet new people and network, save money, protect your business and more with our curated portfolio of benefits designed to support, promote and inspire.
Let’s see what benefits are waiting for you
Have an idea for a new benefit? Don’t be shy… Our team regularly review our benefit offering and are happy to discuss new ideas with you. This is your membership, so write, email, call or pop in for a chat, you’re always welcome.
bali.org.uk
was always going to struggle when 8
LANDSCAPE NEWS SPRING 2021
compared to the more commonly referred ‘BALI island’. In 2019 work began on refreshing our identity whilst retaining our heritage. We also revaluated the terminology of our Registered and Affiliate membership bands. All members who were Registered are now known as Accredited members, and Affiliate is now referred to as Supplier. The team also recognised that we needed to be more competitive on Google, ranking higher organically for industry-specific keywords and providing links to richer, more in-depth content, which is supported by regular paid promotions, driving engagement and directing potential clients and their enquiries to our website. To help support this we plan to launch a long-term public awareness campaign on Google and a variety of social channels, advertising our service and those of our members. We now have brand guidelines to download from your member’s area, as well as the new suite of logos for you to access, where they are applicable to your membership category. Due to the added pressure on businesses from COVID-19 and Brexit we’re extending the period of time you have to update your workwear, stationery, vehicle liveries, website and email signatures by six months, until December 2022. If you would like further information on the new guidelines, the logo suite and/or your membership benefits please contact Marketing and Communications Manager Darren Taylor, darren.taylor@bali.org.uk +44(0)24 7669 8656 or Marketing and Communications Officer Emily Magdij, emily.magdij@bali.org.uk +44(0)24 7669 8652.
