MEMBER NEWS
Green-tech launch Landscape Spotlight Competition
Deadline to update use of branding
31 DECEMBER 2022
M
embers are being reminded that the deadline of 31 December 2022 is approaching to update any use of the previous BALI branding to the refreshed identity. In 2021 the Association undertook an extensive rebrand, unveiling a fresh new look as we headed into our 50th anniversary year, marking a brand-new chapter in the British Association of Landscape Industries’ history.
Spearheading the brand refresh was a bold, new and contemporary identity, alongside an update to terminology more accurately reflecting the process businesses go through to obtain accreditation. The previous ‘Registered’ name for companies who have passed the stringent vetting processes became ‘Accredited’, e.g. Accredited Contractor, Accredited Designer, Accredited Training Provider etc. The ‘Affiliate’ category
changed to ‘Supplier’, as it is a word that better describes that category of membership.
The refresh also brought changes to the way the Association communicates its identity. The acronym ‘BALI’ was dropped, except where relevant in brand names like the BALI Chalk Fund and BALI-NCF. As ‘BALI’ is often confused with non-industry terms, the Association’s new identity advertises a greater public-friendly position, simplified so it only displays the full company name that better describes the service offer. Members can login to their member’s area to download the Accredited logo and brand guidelines (if your membership category permits), order vehicle stickers, download Use the Professionals leaflets and access your membership benefits portfolio. Visit bali.org.uk/login
A
ccredited Supplier Green-tech are asking to see your projects and are offering you the chance to get your latest landscape project in the spotlight.
Between now and 31 August 2022 tweet or post a picture of your latest landscape project tagging @Green-tech or email photos to marketing@green-tech.co.uk and you will be entered into a competition to win the Green-tech Landscape Project Of The Month. All entries will be judged by the Greentech team and a project will be selected each month. The winning project will receive a Champagne Gift Set.
In addition, an overall ‘Grand’ winner will be chosen when the competition closes and will win two VIP tickets to the prestigious National Landscape Awards hosted on Friday 2 December 2022, along with an overnight stay in London.
Sales Director Richard Gill commented: “Green-tech is the headline sponsor of the National Landscape Awards, and we are delighted to be providing two free tickets to join us and our guests at this prestigious event. Tickets are always in high demand and the opportunity to join the Greentech tables is rare; so, this, along with an overnight stay in London, is an amazing prize. There are many fabulous landscape projects going on and we’re looking forward to shining the spotlight on a few of them.” Visit green-tech.co.uk for more.
Old ‘Registered’ branding
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LANDSCAPE NEWS SUMMER 2022
New ‘Accredited’ branding
