VAVA Frozen Yogurt Franchise Introduction
VAVA Frozen Yogurt Franchise Introduction
About Us VAVA Frozen Yogurt is a new type of destination for healthy and delicious frozen yogurt, smoothies, and fun! Our fun, fresh, and cool vibe sets us apart from other frozen yogurt brands. We are pioneers in the self- serve frozen yogurt concept in Thailand, and we are poised for rapid growth in Thailand and beyond.
GRAB A CUP
Any Size
FILL IT UP Fill it up with your choice of premium frozen yogurt flavors TOP IT
Top it with Fresh fruits, nuts, candies, cereals and sauces. We offer 40+ toppings
WEIGH & PAY Place your cup on the scale. We charge by weight. Franchise Introduction 01
It’s fun It’s easy It’s delicious It’s VAVA!
VAVA’s Frozen Yogurt Tastes the Best This is what our customers tell us all the time. They have tried the others, but ours is the best. This is no surprise to us, since we only source the highest quality ingredients and have perfected our own unique recipes that can only be found at VAVA.
The most delicious Yogurt Fruit Smoothies on the planet Everyone knows that everyone in Thailand loves smoothies. At VAVA we have created the best tasting signature fruit smoothies ever using only the freshest ingredients already available on our fresh fruit topping bar. This makes a great opportunity for additional revenue for our franchisees. All information in this presentation is confidential. All Rights Reserved. VAVA Fresh, Co., Ltd. 02 Franchise Introduction
MISSION STATEMENT VAVA’s mission is to offer our customers the best tasting frozen yogurt and smoothies they have ever tasted in a fun and relaxed atmosphere. Our “friendly” staff is dedicated to providing our customers with the best experience possible. We also want to help build a community of likeminded people around our core values that promote a healthy and happy lifestyle along with sustainability for the planet.
BRAND VISION VAVA plans to be the region’s leading frozen yogurt chain by offering exceptional returns and service to our franchisee partners.
F.R.O.Y.O. VALUES Friendliness Responsibility Opportunity Yummy Originality
Our Friendly staff will always make our customers feel welcome. We take full responsibility in serving our customers the highest quality products. To give our franchisees the opportunity to have a fun and profitable business. Our customers think our frozen yogurt is the yummiest around. We don’t follow trends. We make them.
Franchise Introduction 03
WHY A VAVA FRANCHISE? It’s often said that franchising is for people who want to be in business for themselves but not by themselves. The facts speak for themselves; it is estimated 90% independent operators fail within the first 3 years while 90% of franchised outlets survive the crucial first 3 years. Being a VAVA franchisee means that you will not only be part of a brand, you will also be part of an extended family whose only goal is to ensure you are happy and successful. Our success is only ensured by your success. We guide you through every phase of your operation from selecting your location, negotiating your lease, designing your store, and sourcing suppliers, training you and your staff and lots more. Avoid paying for the mistakes most inexperienced startups make and become part of the VAVA team today!
VAVA IS FAST GROWING VAVA plans to open many new franchise stores all over Thailand in the next 12-24.
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THE VAVA SYSTEM IS
EASIER!
TRADITIONAL RESTAURANT FRANCHISE
VAVA FRANCHISE 4 Sales Staff
Investment Costs Franchise Fees
15-25 Managers, Bar Staff, Waiters, Kitchen Staff 4 – 6 million baht 300,000 – 1 million baht
Return on investment (ROI) Service Space Requirements
3 – 5 years Full Service 200 SQM +
2 – 3 years Self Service 18 SQM – 50 SQM
Number of staff (per store) Type of staff
Franchise Introduction 05
1.8 – 3 million baht 125,000 baht
FRANCHISE SERVICES
These are some of the services that you will receive as a VAVA Franchisee.
1)
License to use VAVA’s trademarks, brands, and proprietary recipes.
2)
Assistance to find, design, build, & open your shop a. 3D design Concept of your new shop. b. Architecture and construction plans for your new shop. c. Site selection assistance and lease negotiating. d. Finding reputable general contractors e. Ordering equipment: Frozen Yogurt Machines, Topping Bars, Refrigerator, Freezer, Logo cups, POS, CCTV, f. Store branding (Exterior Signage including Logo signs & Standups), Interior Menu Boards, Graphic Design, Flavor Cards, Standup Cards, etc… g. Ordering and sourcing all food products (frozen yogurt, toppings, & smoothies). h. Getting required government licenses (business, restaurant, and VAT Licenses).
3) Training a. Onsite training in our company run stores b. Onsite training in your new store. c. Training on our recommended Accounting System d. Training on our unique iPad Internet based POS System e. Ongoing unlimited phone support f. Training & Operation Manuals
4) Operations a. Review store performance on a regular basis b. Evaluation of P&L’s 5) Marketing a. Prepare a comprehensive grand opening strategy b. Social Media Marketing: create your Facebook & Instagram page c. Create your website page as part of our company website d. Provide marketing materials e. Provide ongoing promotions
HOW MUCH ARE THE VAVA FRANCHISE FEES Since VAVA is a Thailand company, we can provide you better service and terms at a price much less than other foreign frozen yogurt franchises. This low introductory franchise fee will only be available for a short time.
Franchise Fee 125,000 THB per store (one time) Royalty Fee 6% monthly gross sales Marketing Fee 2% monthly gross sales 06 Franchise Introduction
HOW MUCH MONEY
CAN I MAKE ? Below is an estimated annual income statement based on actual results of VAVA company owned stores in Chiang Mai.
Selling Price per 100 Grams Sales Cost of Goods Sold Gross Profit Expenses Accounting/Professional Fees Monthly Subscriptions (Internet) Other Expenses Payroll Rent/Utilities Repairs/Maintenance Supplies Telephone/Internet VAVA Royalties Fee (6%) VAVA Marketing Fee (2%) Total Expenses
Note These numbers will vary depending on your location, size of store, and selling price of products.
Net Operating Income
59 Baht
79 Baht
4,400,000 1,900,000 2,500,000
5,852,000 1,900,000 3,952,000
38,000 22,000 93,000 344,000 559,000 54,000 61,000 34,000 264,000 88,000
38,000 22,000 125,000 450,000 800,000 75,000 61,000 34,000 351,000 117,000
1,557,000
2,073,000
943,000
1,879,000
All amounts listed are in Thailand Baht (THB) Franchise Introduction 07
59 Baht
79 Baht
199,000 50,000 70,000 600,000 725,000 15,000 18,000 20,000 25,000 25,000
199,000 50,000 70,000 700,000 825,000 15,000 18,000 20,000 25,000 25,000
1,747,000
1,947,000
150,000 150,000 300,000
200,000 150,000 350,000
Total Required Funds
2,047,000
2,297,000
Estimated (ROI) years
1.85
1.04
Selling Price per 100 Grams Franchise Fee Store Design / Architect Fee POS Construction Furniture, Fixtures, Equipment Uniforms / T-Shirts CCTV New Shop Supplies Marketing / Grand Opening Miscellaneous Total Investment Capital Working Capital Refundable Landlord Deposits Starting Inventory Total Working Capital
HOW MUCH MONEY
DO I NEED ? Below is an estimation of startup capital required to open a VAVA franchise based on actual results of company owned stores in Chiang Mai.
Note These numbers will vary depending on your location and size of store.
All amounts listed are in Thailand Baht (THB) 08 Franchise Introduction
WHAT ARE
THE NEXT STEPS ?
We look forward to getting to know you better to find out if there is a good fit between us. If you are highly motivated, dedicated to excellence and a self- starter with a proven track record for success and strong leadership skills, VAVA could be the right franchise for you.
STEP 1
Read over our Franchise Introduction Presentation
STEP 2
Fill out the VAVA Franchise Application form. Sign the Mutual Non-Disclosure Form
STEP 3
Meet by telephone or in person with our Director of Franchise Sales to get to know each other.
STEP 4
VAVA will help you find you a store location.
STEP 5
Pay the franchise fees and store deposits. Sign the VAVA Franchise Agreement.
STEP 6
VAVA will design your store and assist with construction of the store.
STEP 7
Training of your management staff at VAVA Company owned stores.
STEP 8
VAVA Staff will train your staff at your store location prior to opening day.
Step 9
Soft Opening
Step 10
Grand Opening Event
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FREQUENTLY ASKED QUESTIONS (FAQ) 1) Do I need experience to own and operate a VAVA? As a franchisee we offer you all training and support on how to operate a Vava concept. The beauty of our system is that it is extremely easy to operate. 2) What is a franchise fee? The franchise fee goes toward designs, plans, drawing up of legal documentation, project management, training and various other items. Our franchise fees are far lower than any other franchisor. 3) Is there an opportunity to own multiple VAVA outlets? Yes, provided you prove yourself a capable franchisee, we are more than happy to allow you to own multiple outlets. 4) How do I get started? You simply need to fill in our franchise application form. Then we can guide you through the rest of the process.
5) How much will it cost for me to set up a VAVA Store? Prices vary depending on size and location. We suggest you budget between 1.5 million and 3 million baht 6) How much are the advertising and royalty fees? We charge 6% of gross sales for our franchising royalties and 3% of gross sales for our marketing royalties. 7) How much money can I make? VAVA stores average 100,000 Baht in monthly operating profit. 8) When can I expect a return on my investment? VAVA franchisees will see a return on their investment between 22 – 28 months after opening. This is much sooner than the industry standard of 36 months.
I personally invite you to visit us at one of our existing store locations in Chiang Mai, Thailand to discuss this opportunity in more detail. Please contact me anytime if you have any questions. Best regards, Tom Pullen Director of Franchise Sales VAVA Frozen Yogurt 085-186-1330 tom@vavayogurt.com www.vavayogurt.com 10 Franchise Introduction
Small Shop Mall Kiosk
SAMPLE
STORE DESIGN
CONCEPTS
Franchise Introduction 11
Large Shop Mall Kiosk
SAMPLE
STORE DESIGN
CONCEPTS
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