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JULY 21, 2022
Mind Y
ur Business
Ron Krudo and Joshua Orlinsky
THE BALTIMORE JEWISH HOME
By Yitzchok Saftlas
Ron Krudo
T
Josh Orlinsky
his column features business insights from a recent “Mind Your Business with Yitzchok Saftlas” radio show. The weekly “Mind Your Business” show – broadcasting since 2015 – features interviews with Fortune 500 executives, business leaders and marketing gurus. Prominent guests include: John Sculley, former CEO of Apple and Pepsi; Dick Schulze, founder and Chairman Emeritus of Best Buy; and Beth Comstock, former Vice Chair of GE; among over
400+ senior-level executives and business celebrities. Yitzchok Saftlas, president of Bottom Line Marketing Group, hosts the weekly “Mind Your Business” show, which airs at 10pm every Sunday night on 710 WOR and throughout America on the iHeartRadio Network.
WWW.THEBJH.COM
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n a recent 77WABC “Mind Your Business” broadcast, Yitzchok Saftlas (YS) spoke with guests Ron Krudo (RK), president and managing partner at Equiturn Business Solutions, and Joshua Orlinsky (JO), CEO and managing partner at Equiturn Business Solutions. *
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YS: Tell me a little bit about establishing Equiturn Business Solutions. You are partners running this big company. There’s got to be a backstory. RK: Josh and I went on a road trip together to Los Angeles, and on that trip, we talked about what Josh was doing, what I was doing, and what I was hoping to do in my future. We realized that there was
an opportunity to help more people, if we just restructured the consulting space and gave it a little bit of our perspective, the way that we would want to address it – focusing on the individuals and the companies that we really care about in that small to middle market. So, we really brought that idea together and collaborated. It came from each of us jumping ship from very successful, great opportunities in the work that we were doing, but we decided to take a risk and went all in. JO:Before this, I was up in DC, doing mergers and acquisition advisory work. And ultimately, it was always about the dollar – at least in my setting in my company, where I was. It was always about making money, and it kind of felt to me like the actual business owner was kind
of left in the secondary position. I figured that there had to be a way within a business model that you can obviously make money, but you can also help the person. That should be what our work is supposed to be in general: to take businesses that maybe have something special but have some bumps in the road and really push them forward.
YS: So, let’s just kind of scope this out. A company comes to you and then you take them from here to there, from X to Y. What does that look like? JO:So, we do two different types. We do work with startups, but not like a startup that’s like, “I want to start a gas station in the middle of Miami.” It’s a startup with a proprietary idea or tech-
nology, because everything we do is based around growth management consulting. We also work with what’s called small middle market businesses. We try not to do anything less than $5 million in revenue. We will work with businesses that are above a million, with very specific parameters. But we try to go no less than $5 million, all the way up to about $100 million in revenue per year. RK: We’ve worked with individuals that are sole businessowners that are getting their concept off the ground, or they’ve already been established and they’re independent. And we’ve seen way more opportunity when there’s a team behind them but not the full infrastructure. What we’ve noticed is that you may have 1-5 other employees operating the business, but you’re an individual dealing
