Club Leadership Summit Event Guide

welcoMe to the club

leaDership

summit

builDing for the future Goodwood 6th – 8th December 2015

official partners

A PAST & FUTURE OF INNOVATION BUILDING FROM EXPERIENCE Since 1914 Toro has been dedicated to delivering superior products and irrigation solutions to golf clubs around the world. Toro continues to invest in research and development year after year to ensure we provide the most innovative solutions to our customers.

The Leader in Golf visit www.toro.com

Š2015 The Toro Company. All rights reserved.

EGCOA

OFFICIAL SUPPLIER P R E F E R R E D S U P P L I E R

CONTENTS Welcome

3

cls contacts

5

Delegate list

6

official agenda

8

sunday speaker

11

monday speakers

14

tuesday speakers

19

builDing for the future

www.clubleadershipsummit.com

1

Ordinary didn’t get you here.

Extraordinary will take you there.

London.

Geneva.

Moscow.

Dubai.

Hong Kong.

Las Vegas.

New York.

Palm Beach.

Charter. Management. Maintenance. gamaaviation.com +44 (0) 1252 553020

WELCOME Welcome to the 2015 club leadership summit which is very kindly supported by toro, e-Z-go, gama aviation, castiglion del bosco and swingsure. the idea of the summit originated from a gathering hosted by Kopplin & Kuebler (in either arizona or florida) each year. the club leadership summit gathers the top club industry professionals and we are looking forward to discussing the theme of “building for the future”, which can be adapted from the most successful business models and apply them to the private club industry. following on from the hsbc forum in shanghai we see the club industry in a very positive place after some difficult times and i am sure we will all go away motivated to take the industry to the next level. i hope and truly believe that you will learn from international experts in their fields both inside and outside of the industry, enjoy networking with your peers and benchmark yourselves against the top venues and managers in europe. the summit should prove to be hugely motivating and provide many new contacts allowing individuals to help over come difficulties or become aware of new solutions. the summit also offers our partners the opportunity to access the very best clubs under one roof, whilst being seen to help managers with their education and their career development. this will establish a long term trust and bond not easily achieved by traditional methods. We would like to thank all our partners for their support.

niall flanagan chairman, the club leadership summit

builDing for the future

www.clubleadershipsummit.com

Goodwood

3

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Take a full tour of the TXT at ezgo.com/TXT

SUMMIT/EZGO/12/2015

©2015 E-Z-GO Division of Textron Inc.

YOUR CONTACTS FOR THE SUMMIT niall, Doug & ben will be your points of contact throughout the event. if you need any help or have any queries please use the contact details below.

niall flanagan

Doug green

ben hawksworth

07725 333 898 niall@clubincorporated.com

07768 057 126 doug@clubincorporated.com

07872 038 451 ben@bammarketing.co.uk

www.clubleadershipsummit.com

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DELEGATE LIST david addison

Director of golf

castiglion del bosco s.r.l.

paul armitage

general manager

le golf national

david Balden

Director of operations

caledonian club

steve Bauerle

senior Vice president

golftec

Matz Bengtsson

ceo

Visbygk

Michael Bonsor

hotel manager

rosewood london

Michael Braidwood

Director of education

cmae

andy Brown

corporate accounts manager

toro

eddie Bullock

consultant

goodwood

craig Buglass

creative Director

Dunhill links collection

Valentina Buracchi

sales executive

castiglion del bosco s.r.l.

tony d'errico

president

cmaa

duncan daines

group chief marketing officer

gama aviation

francesco david

Director of golf

finca cortesin

sofia davies

founder

one for the boys

annabelle dudley

head of italy Desk

savill’s

luke edgcumbe

general manager

royal mid surrey gc

niall flanagan

managing Director

club inc.

James fuller

club manager

thorndon park golf club

stuart Gillett

general manager

golf at goodwood

John Glendinning

managing Director

close house

richard Goodley

acting general manager

the Wisley

Mike Gosling

Videographer

mike gosling Video

douglas Green

cfo

club inc.

dubravka Griffiths

operations manager

buckinghamshire gc

wolfgang Hahn

owner

lobo del mar

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russell Hannah

Director of operations

img golf

Ben Hawksworth

owner

bam! marketing

Giles Helbert

managing Director

Queen's club

Juan Hernando

general manager

spanish federation‐ national golf centre madrid

Jorgen Kjellgren

ceo

bastad gc

fredrik Kocon

ceo

more than golf

dick Kopplin

owner

Kopplin & Kuebler

Mark lewis

Director of golf

gcc cannes‐mougins

chris lomas

general manager

Worplesdon gc

tim lowe

secretary

betchworth park gc

Bert Mackay

general manager

castlerock gc

iain Mcinally

Venue support manager

european tour courses

simone pallesi

ceo

castiglion del bosco s.r.l.

Gary peddie

general manager

parkstone gc

rupert price

sales Director

e-Z-go

patrick rahme

co‐founder and ceo

all square

Javier reviriego

coo/general manager

real club Valderrama

simon rice

recruitment consultant

middle east

david shepherd

Director of golf

monte rei g&cc

Jeremy slessor

managing Director

european golf Design

dean smith

manager

brentford fc

charlotte thomas

associate Director, relationship manager

royal bank of canada

alex williamson

ceo

goodwood

alex woodward

general manager

boyce hill golf club

simon wordsworth

ceo

59 club

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OFFICIAL AGENDA

6

17:45

18:00

check-in

transfer to the Kennels

champagne reception

from hotel reception

the Kennels

08:45

09:00

09:25

transfer to Jackie stewart pavilion

arrival tea/coffee

niall flanagan, chairman, club leadership summit.

goodwood hotel reception

sUndaY TH

16:00

DECEMBER

Jackie stewart pavilion

from hotel reception

MondaY

Welcome

lUncH

7TH DECEMBER

14:00

15:30

16:00

wolfgang Hahn (owner, lodo del Mar), simone pallesi (ceo, castiglion del Bosco s.r.l.)

refreshment Break

dean smith, Manager, Brentford fc leading a team

owners vision

09:00

09:15

10:00

arrival tea/coffee

duncan daines, Group chief Marketing officer, Gama aviation

Javier reviriego, General Manger, Valderamma simon wordsworth, ceo, 59 club Michael Braidwood, director of education, cMaa steve Bauerle, senior Vice president, Golftec

cedar suite, goodwood hotel

tUesdaY 8TH DECEMBER

managing customers future expectations

future trends in club management

www.clubleadershipsummit.com

19:00

19:30

20:00

22:00

alex williamson, ceo, Goodwood

craig Buglass, creative director, dunhill links collection

netwoking and food

carriages

Welcome to goodwood

the Kennels

future of retail

09:30

10:15

11:00

11:15

tony d’errico, president, cMaa

dick Kopplin, partner, Kopplin & Kuebler

refreshment Break

Michael Bonsor, Hotel Manager, rosewood london

future of club education

governing for the future

sense of place

17:15

18:30

19:00

20:00

Monday closure & transfer to Hotel

transfer to Goodwood House

Gala dinner/ charity auction

Jackie stewart pavilion

from hotel reception

tour of Goodwood House

10:45

11:00

12:15

14:00

refreshment Break

paul armitage, General Manager, le Golf national

lunch & networking

close of summit

goodwood house

the richmond arms, goodwood

adapting culture for the future

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sUndaY SPEAKER

aleX Williamson

ceo, gooDWooD

alex joined goodwood in 2008 as cfo, becoming ceo at the end of 2012. he works closely with lord march, executive chairman, to develop and drive business strategy that delivers sustainable growth across the whole goodwood group. from 1987 to 1992 alex studied at eastbourne college before gaining a ba (hons) from the university of newcastle. having qualified as an accountant with ernst & Young, london in 1999, he took charge of finance for Warner music asia pacific. in 2003, alex joined emap from Warners where he took on their many local radio stations before most recently moving to first choice, plc, first based in spain where he had global financial responsibility for a 140,000 hotel bed bank and destination services operation, before returning to the uK as head of finance for the specialist sector worldwide.

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MondaY SPEAKERS tonY D’errico ccm, cce

presiDent, cmaa

tony D’errico, ccm (certified club manager), cce (certified chief executive), general manager/chief operating officer of Westwood country club in st. louis, mo, was elected president of the club managers association of america (cmaa) at its 88th World conference on club management and club business expo, held in san antonio, tX. D’errico has been serving as the general manager/chief operating officer of Westwood country club since 1999 and joined cmaa in 1993. he has served on several national committees including as the co-chairman of the chapter/member services committee, and the certification committee, among others. D’errico first joined the board of Directors in 2007 and most recently served as the Vice president. on the chapter level, D’errico has served as the Vice president and president for the st. louis District chapter. prior to his time in st. louis, D’errico was active with the carolinas and florida chapters of cmaa as a regional Director.

D’errico remains an active member of other charitable endeavors, working as a boy scouts of america leader and as an adjunct facilitator for several allied associations. he is also an avid volunteer of his community church and has been a guest lecturer for the university of central florida, university of south carolina, university of missouri and forest park community college for club management programs.

DicK Kopplin

partner, Kopplin & Kuebler

Dick has been a featured speaker for past fourteen years at the club managers association of america’s annual conference where he has continued to provide education on governance and management topics to private club and community general managers. he has also conducted seminars on club governance worldwide in madrid, spain; st. andrews, scotland; singapore, malaysia; london, england; edinburgh, scotland and milan, italy. he presently serves as a partner of Kopplin & Kuebler.

Dick is the recipient of the boardroom magazine’s lifetime achievement award in 2011.

michael bonsor

hotel manager, roseWooD lonDon

currently hotel manager of award winning, ultra-luxury hotel rosewood london, michael has over 15 years of experience in luxury hotel management. having begun his career with the four seasons, michael then moved to claridge’s as food and beverage manager before becoming the hotel operations manager. for those who tuned into the 2012/13 bbc series ‘inside claridge’s’, michael will be a familiar face. over the years, michael has also acted as a spokesperson for the luxury service industry, giving talks to prestigious brands including bentley, Jaguar and british airways along the years.

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MondaY SPEAKERS Wolfgang hahn

oWner, lobo Del mar

December 9, 1963: born in oberhausen, germany 1983:

baccalaureate, bischof-neumann schule, Königstein, germany

1983-1985:

professional language studies in tours, france; exeter and oxford, england; salamanca, spain

1989:

b.a. Yale college, magna cum laude

1989 – 1992:

general manager intergráfica méxico, mexico city (distribution of graphic and printing machinery, newspaper and commercial printing).

1993:

mbas inseaD, fontainebleau, france

1994 – 2002:

Kirch media, munich, germany. general manager usa, nY/los angeles (acquisition and production of all tV and movie product for Kirch media). 2004 – present: independent developer / majority owner of el Zafiro and el Zafiro ii, costalegre, méxico.

residences:

munich, st. moritz, monterrey/ mexico, chamela bay, costalegre, mexico marital status: married to cristina lobeira brittingham.

4 children.

languages:

fluent in german, english, french, spanish, Working knowledge of italian.

simone pallesi

ceo, castiglion Del bosco

simone started his career as a financial analyst with imi bank in milan (italy) in 1991. he then moved to london, where he joined the investment banking department at paribas capital markets (later bnp paribas london), covering the italian market. between 1993 and 2000 simone executed several equity capital markets transaction and originated a significant deal flow in m&a. in 2000 simone joined the ferragamo family’s holding company in florence (italy), heading its business development department. in 2002 he then becomes a partner of atlas capital group, a leading funds of hedge funds manager, headquartered in london with branches in new York, geneva, tokyo and nassau. simone was responsible for opening the italian office and building the institutional and private clients’ business. since april 2010, simone is ceo at castiglion del bosco, a unique 4,500 acres private estate close to montalcino (si) in tuscany (italy). the property includes a five star 23 suites hotel and amenities, 9 restored tuscan Villas and an 18 hole tom Weiskopf’s designed golf course. castiglion del bosco is also the 5thlargest producer of brunello di montalcino wine. simone graduated cum laude in economics at the university of rome (italy). he speaks fluent english and french.

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NOTES

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MondaY SPEAKERS Dean smith

manager, brentforD fc

football career captain of every team played for. Walsall fc youngest ever captain. hereford united record signing. first ever signing made under the ͚bosman͛ tribunal. led leyton orient out in two play-off finals at Wembley and the millennium stadium. professional footballer 1987 –2005: appearances – 674, goals –72.

Walsall fc 1987-1994 hereford united 1994-1997, leyton orient 1997-2003 sheffield Wednesday 2003-2004, port Vale 2004-2005. coaching and Management career promotion from league 2 to league 1 during first season of coaching. guided Walsall fc from relegation when taking over 9 points adrift at the bottom of league 1 - January 2011. manager of the month – January 2013, august 2015 led Walsall fc to their first appearance at Wembley in 127 years in 2015, for the Johnstone͛s paint trophy final in front of 72,000+ supporters. eventually losing 0 – 2 against bristol city.

Was 3rd longest serving manager in the football league and 4th overall. living the dream! leyton orient head of Youth 2005 leyton orient assistant manager 2005-2009, Walsall fc head of Youth 2009-2011, Walsall fc manager 2011-2015. brentford fc 2015-present.

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tUesdaY SPEAKERS Duncan Daines

group chief marKeting officer, gama aViation

Duncan is in charge of all marketing and sales support activities for gama aviation plc, the global aviation services company specialising in aircraft charter, management and maintenance. With over 145 aircraft under management across 20+ aircraft types representing approx. $2.5 billion of assets; gama aviation is in the top five aviation services companies globally. one client segment the group services, are the aviation needs of uhnW and hnW individuals through their travel concierge, charter and aircraft management offers. in this respect, part of Duncan’s role is to create mutual, affinity relationships and white label services, which allow clubs to benefit from private travel and his clients to benefit from access to the clubs.

Duncan will be speaking at the event and looks forward to active conversation with the club managers attending.

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NOTES

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21

tUesdaY SPEAKERS JaVier reViriego

coo/general manager, ValDerrama

Javier is 41 years old. born in madrid. married with two daughters. he graduated with a Degree in business administration from florida a&m university. other education includes a mba in hospitality and golf club management from florida state university, an mba in sports management from university of barcelona and a Degree in turf management from university of georgia.

Javier is currently the coo/general manager at real club Valderrama. he has lead the complete transformation and revitalization of the golf club. this includes leading a multimillion renovation project on the golf course and clubhouse, whilst turning the financials of the club from €1 million operating loss to €1 million profit. currently the membership is full with a large waiting list. the golf course is currently ranked #49 in the World.

simon WorDsWorth

ceo, 59 club

simon Wordsworth, the ceo at 59club, has two ryder cups on his cV, plus multiple european tour and senior tour events, and he is a r&a qualified referee. between 1992 and 2005 he was at the famed belfry resort as golf operations manager, head of golf and, in the latter years, director of golf, which gave him an unrivalled insight into golf event management and service at the very highest level. he decided to utilise this knowledge and experience to launch the atol-abta bonded aspiration group, which specialises in event management within the golf, leisure and conference sectors. and, in march 2008, he launched 59club, a specialist golf and leisure benchmarking business.

michael braiDWooD ccm

Director of eDucation, cmae

michael braidwood is the Director of education for the club managers association of europe and is responsible for the on-going delivery of their management Development programmes. a certified club manager and advanced fellow of the pga, michael’s previous experiences have seen him hold the following positions: operations Director for braemar golf Developments (2010 – 2014). prior to that, michael was the ceo of bahrain international golf course company (2008 – 2010). before being promoted to ceo, michael was general manager of the riffa golf club, bahrain (1998 – 2008). before moving to bahrain, michael was a golf professional at the gleneagles hotel, scotland.

steVe bauerle

senior Vice presiDent, golftec

steve bauerle is the senior Vice president of business Development, for golftec enterprise, llc and is the owner of seven golftec franchises in minnesota and ohio. he began working for golftec in 1999 and has played an integral role in the company’s franchise operations as well as their overseas market expansion. steve graduated with a b.b.a. in marketing from the professional golf management program at mississippi state university. he was elected to pga membership in 1999 and serves on the associate board of Directors for the boys and girls club. in addition, he is a big brother with big brothers and big sisters of colorado in their sport buddies program. his hobbies include hiking, snowboarding, crossfit, golf, surfing, and mountain biking.

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tUesdaY SPEAKER paul armitage

general manager, le golf national

paul has been living in france since graduating from university in newcastle upon tyne in the uK in 1991, and has worked within the golf industry for 20 of these 24 years. he has progressed through many golf operational roles, and to venue management, central marketing management, and regional management for chains and group operations. before taking his current role with the french golf federation as general manager at le golf national in september 2014, paul was the managing Director for a network of french golf courses called leclub golf, owned by ngfgolf. under paul’s leadership leclub golf grew from 45 golf courses to 120 within the french network alone, and a further 200 affiliate courses were contracted quickly making leclub golf europe’s largest loyalty programme for golfers and purchasing alliance for golf club supplies. paul was brought into le golf national four years in advance of france’s hosting of golf’s greatest team event – the ryder cup 2018 – to work with the federation and prepare the venue both physically and operationally to host the event and capture every opportunity that will arise. paul will lead le golf national throughout its path of re-positioning, as well as with the creation of a new commercial strategy to accompany its vision of becoming france’s premier golfing facility, and a model for the rest of the french golf industry to look up to in 2018 and beyond. paul is 46 years old, claims to hit long drives but is known to miss short putts!

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NOTES

24

Goodwood

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club inc.

50 grosvenor hill mayfair london W1K 3Qt