Club Leadership Delegate Booklet 2016

WeLCoMe tO the cLUb

LeaDerShip

SUmmit cLUbS OF the FUtUre LorD’S CriCKet GroUnD 4th – 6th December 2016

offiCiaL partnerS

#CLS2016

Contents Welcome

3

cLS contacts

5

Delegate List

6

Official agenda

8

Sunday Speaker

11

monday Speakers

14

tuesday Speakers

19

cLUbS OF the FUtUre

www.clubleadershipsummit.com

#cLS2016

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WeLCoMe Welcome to the club Leadership Summit 2016, supported by toro, e-Z-go, Golf Genius software, club inc. and Vitalizer Luxury. the summit gathers the industry’s leading professionals from europe, the middle east and asia and engages them in an innovative discussion revolving around a central theme. this year, at our fifth annual summit, the theme is “clubs Of the Future”. throughout the event we will be looking at innovations and ideas from the most successful business models and adapting them to the private club industry. the summit will provide attendees with an invaluable opportunity to learn from renowned industry experts from around the world and network with fellow managers from some of the most prestigious clubs in europe. it should prove to be a hugely motivating occasion with countless opportunities to address the unique challenges faced by private golf clubs, as well as share effective business solutions and strategies. every year we incorporate a fundraising initiative into the summit, raising money and awareness for causes that are close to our hearts. this year we will be campaigning on behalf of a charity called Golfing4life. We are thrilled to present an array of very special auction prizes, which will be available to both delegates, and a select number of invited non-delegates, to bid for during monday evening’s charity dinner.

We would like to thank delegates, invited guests, auction providers and our partners for their combined support in making the club Leadership Summit a pioneering and standout industry event and look forward to welcoming you all to Lord’s cricket Ground in December. niall flanagan chairman club Leadership Summit

cLUbS OF the FUtUre

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Your ContaCts for the suMMit Niall, Doug, mike, anna, Laura & Nikki will be your points of contact throughout the event. if you need any help or have any queries please use the contact details below.

Niall Flanagan

Doug Green

anna Solheim

07725 333 898 niall@clubincorporated.com

07768 057 126 doug@clubincorporated.com

social@clubincorporated.com

mike Gosling

Laura mcDonald

Nikki hunter

07791 154312

07809 490147

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DeLeGate List rudy anderson

President

Pacific Links international

Garry ashfield

Project Development Manager

Golf east Kft.

Barry Beckett

senior Marketing Manager

toro

Daniel Blattler

founder and MD

blattler Ltd.

Kristoff Both

Director of Golf

alcanada

Michael Braidwood

Director of education

CMae

nick Brown

Corporate accounts-eMea

e-Z-Go

andy Brown

senior sales Manager

toro

andrew Bulloch

Director of sales international

Global northstar

John Colucci

executive Vice-President founding Partner

Wheels up

tom Critchley

founder and Ceo

sPrint6GoLf Group Ltd

anna Darnell

Director of Golf & resort operations

the Grove

arnoud de Jager

Managing Director

Golfexploitatiemaatschappij De Lage Vuursche B.V.

francisco David de Lancastre

Director of Golf

finca Cortesin

tom Delozier

General Manager

Quail hollow

Dorian Dugmore

Ceo

Wellness academy

robert ebdon

assistant secretary

(estates & Ground Development) MCC

niall flanagan

Ceo

Club inc.

peter foord

secretary

the Berkshire

Christina franco

Polar explorer

south Kensington Club

James fuller

General Manager

Gog Magog

Stuart Gillett

General Manager

Golf at Goodwood

John Glendinning

Ceo

the Wisley

richard Goodley

financial Controller

the Wisley

Mike Gosling

Videographer

Mike Gosling video

Sebastian Gray

Ceo

sport Digital

Doug Green

Cfo

Club inc.

Dubravka Griffiths

operations Manager

the Buckinghamshire

Darren Griffiths

Director of Golf

Monte rei

David Hales

owner

David hales interior Design

neil Hampton

General Manager

royal Dornoch

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Juan antonio fernandez Hernando

General Manager

national Golf Centre Madrid

Craig Higgs

Vice President of sales

Golf Genius software

alan Hogg

Ceo

Kingsbarns

audrey Hogg

Business Development Manager

Kingsbarns

nikki Hunter

event Manager

Club inc. events

Gerry ivers

General Manager

Queenwood

Jörgen Kjellgren

General Manager

Båstad Golfklubb

Ben Laing

Managing Director

Branston Golf and Country

aurelio Landolt

executive Director

Vitalizer Luxury

Suzanne Landolt-parker

sales Co-ordinator

uK Vitalizer Luxury

Mark Lewis

Golf operations Manager

Cagnes Mougins

Chris Lomas

secretary

Worplesdon

Laura McDonald

Managing Director

european Golf Challenge

Mrinal Medina

Director

the ad store uK

Lidia Munoz

Marketing and operations Manager

san roque Club

Marc newey

Ceo

roehampton Club

Bernat Llobera oliver

area Golf director

arabella Golf Mallorca

Keith pelley

Ceo

PGa european tour

fred popp

Ceo

teamup

ian randell

Ceo

PGas of europe

tom reilly

Director of talent Management

Billy Casper Golf

Javier reviriego

General Manager

real Club Valderrama

Michael Sawicki

General Manager

Parkstone

paul Schunter

Director of Golf & operations

Cuddington

Jeremy Slessor

Managing Director

eGD

anna Solheim

Copywriter & social Media Manager

iamawordnerd

prasad Suryadevara

Ceo

Global northstar

riccardo tirotti

Business Development Manager

Marco simone Golf & Country

Mark Vickery

Consultant & interim Manager

Various clubs

Claire Welsh

Communications Manager

the open

alex Woodward

General Manager

Boyce hill

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offiCiaL aGenDa 16:00

17:45

18:00

Check-in

transfer to the Lord’s Museum

Drinks reception & tour of Lord’s

From hotel reception

the Lord’s museum

08:45

09:00

09:25

transfer to the thomas Lord Suite

arrival tea/Coffee

niall flanagan, Chairman, Club Leadership Summit.

hotel reception

SUnDaY 4th DeCeMBer

thomas Lord Suite

From hotel reception

Welcome

MonDaY

LUnCH

5th DeCeMBer

14:00

15:30

16:00

Dr Dorian Dugmore, Ceo, Wellness academy

refreshment Break

fred popp, Ceo teamup Claire Welsh, Brand Manager r&a

the corporate athlete

Developing “the Open” brand

tUeSDaY

09:00

09:15

10:00

arrival tea/Coffee

Jeremy Slessor, Managing Director of european Golf Design

the ad Store UK Daniel Blattler, Ceo blattler Mrinal Medina, Director, the ad Store UK

thomas Lord Suite

6th DeCeMBer

Future thinking

the value in branding

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19:25

19:30

20:00

22:00

niall flanagan, Club inc.

robert ebdon, assistant Secretary, (estates & Ground Development) MCC

networking and food

Carriages

Welcome to Lord’s

the Lord’s museum

refurbishment of Lord’s

09:30

10:15

11:00

11:15

tom reilly, Director of talent Management Billy Casper Golf

John Colucci, executive Vice president & founding partner

refreshment Break

how to find and hire the best people for your club

how to retain members through loyalty and service

tom Critchley, owner of Sprint6GoLf Christina franco, Membership Director of South Kensington Club Sebastian Gray, Ceo Sport Digital engaging members to use their club and added value benefits

17:15

18:15

19:00

19:15

Monday Closure & transfer to Hotel

transfer to the Long room at Lord’s

Steven orr Golfing4life charity introduction

Gala Dinner/ Charity auction

From hotel reception

Group photograph

the Long room

the Long room bar & concourse

Keith pelley the future of the tour

10:45

11:00

12:15

14:00

refreshment Break

tom Delozier, Ceo Quail Hollow

Lunch & networking

Close of Summit

thomas Lord Suite

how to get ready for the USpGa 2017 and the presidents cup 2021

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THE WORLDS PREMIERE

PROVIDER OF

CADDIE MANAGEMENT

AND

CADDIE TRAINING SERVICES.

WWW.CADDIEMASTER.COM

SUnDaY sPeaKer rObert ebDON

aSSiStaNt SecretarY (eStateS & GrOUND DeVeLOpmeNt) mcc

educated at hurstpierpoint college, robert graduated from South bank University, London, with a 1st in construction management in 1988. he spent eight years with the building contractor James Longley during which time he project managed the construction of grand-stands at cheltenham, Goodwood and Fontwell park racecourses. he joined Synergy in 1998 and specialised in the sports and education sectors of construction. robert then acted for Sussex ccc between 2008 and 2011 and project managed their ground development work at the county Ground, hove. robert also project managed the refurbishment and extension of the pavilion at the Oval in the early 1990’s and this led to him being invited by maurice de rohan in 2004 to join the estates committee at mcc. robert was elected a member of the mcc in 1994 and was appointed assistant secretary (estates and Ground Development) mcc in april 2014. Since then, and in addition to being responsible for the Lord’s estate, he has led the mcc’s £200 million ground development planning. the first project in the ground development plan is the £25 million new Warner Stand which is on site now and is due for completion in april 2017. robert is married to claire, a midwife, and they live near horsham in Sussex, they have two sons, James and William and a daughter, hannah.

MonDaY sPeaKers tOm reiLLY

DirectOr OF taLeNt maNaGemeNt FOr biLLY caSper GOLF

tom reilly is the Director of talent management for billy casper Golf, owner-operator of the world’s fifth largest portfolio of golf courses, country clubs and resorts, and a leading provider of professional management, consulting and marketing services.

Over the past 25 years billy casper Golf has created the most powerful operating platform in golf, fueled by an infrastructure of high-performing people, systems and economies of scale. reilly is essential in developing, directing and overseeing the company’s most important asset: its people.

With more than 7,600 in-season employees, 150 golf courses in 28 states and regional Support Offices coast-to-coast, reilly oversees abundant opportunities for highly-talented managers to join the billy casper Golf family. innovative training programs, including its proprietary "ace the Guest experience," “building Our buffalo” mentorship program, billy casper Golf University and bcG Superintendent institute, foster environments ideal for personal and professional growth.

JOhN cOLUcci

execUtiVe Vice preSiDeNt- FOUNDiNG partNer WheeLS Up

John colucci has been an aviation executive for 25 years working as executive Vice president- Founding partner with Wheels Up. his other experience includes cOO of Leading edge aviation Solutions and executive Vice president of avantair. prior to that John was executive Vice president for NetJets® inc, the world's largest provider of private aviation services responsible for all revenue. before joining NetJets in 1993, John was Vice president of New business Development for Gulfstream aerospace and had previously held various sales positions with ibm. in 2006 John founded the world’s first carbon offset program focused on the private aviation industry. in 2007 the program was sold to terrapass, LLc, the leading brand of carbon offset products for individuals and corporations.

John is a veteran of the U.S. marine corps, having entered active duty out of high school. after the marine corps, he graduated from Queens college, city University of New York with a b.a. in political Science. John remained in the marine corps reserve, retiring in 2000 after 24 years’ total service. he is a veteran of Operation Desert Shield/ Desert Storm.

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THE BR IDG E SER IES Alexander Lundqvist

“TO ME GOLF IS A FORM OF MEDITATION.”

“I LOVE THE ENDLESS CHALLENGE OF THE GAME.” @JLINDEBERGSPORT | JLINDEBERG.COM

MonDaY sPeaKers tOm critchLeY

FOUNDer & ceO, OWNer OF SpriNt6GOLF

tom has worked in golf for almost 20 years, including almost 7 years at the european tour and briefer periods at various sports marketing agencies, including imG. During his time at the ‘tour’ he ran numerous tournaments throughout europe, including heading up the site team at the ryder cup in 2006. after leaving the ‘tour’ in 2007 he has continued to work primarily in golf developing strategy and running events for brands such as Sap, UpS, turkish airlines, Genworth, barclaycard and aberdeen asset management. tom grew up in a traditional golfing family but realised golf needs to modernise to compete with other sports in the future. this led him to create SpriNt6GOLF, which he launched in June 2016. SpriNt6GOLF is a new more dynamic golf format involving 6-hole games on a 30-second Shot clock, focused around a free phone app. tom and his team’s goal is to take SpriNt6GOLF to the professional tours around the world knowing it will spark a whole new wave of golf fans, and have a very positive impact on the sport.

chriStiNa FraNcO memberShip DirectOr, SOUth KeNSiNGtON cLUb the first thing i get asked is “why” i want to go to the North pole. the second is why i want to go on my own. there is never a good reason when explaining a passion. the North pole has been just that, a passion. ever since hearing the first stories of men who slipped into frozen sleeping bags at night exhausted after a long day of hauling, i wanted to go there, i wanted the privilege if travelling in one of the greatest wildernesses imaginable; challenging my body and mind to do so against the odds. i face a far greater comfort then they ever did and a certainty at least, that my journey will not end with a plunge into the molten core of the earth. a dream can only become reality when your belief and desire are coupled with the confidence that comes from experience. Working as a guide in italy and africa has given me a vast body of experiences as well as allow me to have chunks of time to dedicate to personal challenges climbing and racing in a variety of environments. it was not until a few years ago that after participating in, and winning, the polar race 2005 to the magnetic North pole with team mate Justin packshaw that i started to focus on growing that dormant dream of reaching the true North pole.

SebaStiaN GraY

ceO, SpOrt DiGitaL

Sebastian began his career with Quest Software working in their microsoft sales team, leaving after a number of years to setup his company developing mobile apps. this progressed into User interactions and digital media, leading to the creation of Sport Digital, a digital media company that specialize in the management and commercialisation of the digital landscape for athletes, actors, musicians and celebrities. two years after its founding, Sport Digital now looks after over 300 athletes, including Gareth bale, anthony Joshua, and adam Lallana, utilising and developing their digital and social media footprint with the long term objective of quantifying and realising their digital media value.

DOctOr DOriaN DUGmOre

ceO WeLLNeSS acaDemY

Dr Dorian Dugmore (phD cardiovascular medicine), Director of beyond the barriers, is internationally recognised as an expert in cardiovascular health, preventative medicine and wellness. his programmes have won World and european best practice awards for corporate wellness.

Dorian has been working in cardiovascular medicine and Wellness for 30 years and has written extensively on health, exercise and heart disease. he was formerly the Director of the world famous toronto rehabilitation centre in canada, considered the best in the world for cardiac rehabilitation. Dorian is past Secretary General of the World council for cardio pulmonary rehabilitation and is currently on the nucleus for Sport cardiology and prevention, belonging to the european Society of cardiology. he currently leads a unique programme at Wellness international monitoring the health and fitness of over 120 Football League managers, this work having being featured on "tonight with trevor mcDonald".

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MonDaY sPeaKers FreD pOpp

chieF execUtiVe aND FOUNDer, teamup consulting

Fred’s has spent 20 years working in conjunction with officials throughout the sports business, promoting and activating a fundamental shift that viewed sports teams, leagues, events, and organisations as “brands”. applying corporate brand building logic and practices to the sports world’s most ambitious entities has proven to be overwhelmingly successful.

Over the past three years Fred led the award-winning rebrand of the OpeN, working alongside malcolm booth and the r&a communications and marketing department. the programme has been overwhelmingly successful.

cLaire WeLSh

marKetiNG aND cOmmUNicatiONS maNaGer, the OpeN

claire is marketing and communications manager for the Open, golf's oldest and most prestigious championship. Organised by the r&a, golf's global governing body for golf, the Open brings together the world's best players in pursuit of the historic claret Jug trophy and the title of champion Golfer of the Year. based at the home of golf in St andrews, claire leads on the Open's marketing communications and digital content strategies, working to bring the championship to fans around the world across multiple channels.

Originally from canada, claire has worked in the golf industry for 13 years including at the rbc canadian Open and at the rio 2016 Olympic Games where she led golf's digital content and social media team.

SteVeN Orr

ON behaLF OF GOLFiNG4LiFe

Steven has been a full time golf coach for 15 years and recently became the youngest ever recipient of the pGa master professional title.

Over this time he has left no stone unturned in a desire to understand the truth’s as they relate to high performance in both golf and personal achievement. he has a master’s Degree (mSc) in sports coaching, is a UKcc Level 4 coach and is currently working towards a professional Doctorate in elite performance at the University of central Lancashire. his coaching is driven mainly by 3 key questions: • how do we most effectively learn the golf swing/develop golf skill?

• What are the key factors that produce peak performance in the playing environment?

• how does a golf coach become more expert over time? he has been exposed to several of the world’s leading coaching minds in a variety of fields and is also a tutor for the pGa of Great britain. he works within england Golf as regional coach for the south-east. in media print, Steven is on the instruction staff and is a regular contributor to Golf World magazine. he works with golfers of all levels from beginners to national squad members to challenge and european tour players.

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notes

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MonDaY sPeaKers Keith peLLeY

chieF execUitiVe OF the eUrOpeaN tOUr

the board of the pGa european tour is pleased to announce the appointment of Keith pelley as its new chief executive Officer, effective this summer. this follows the announcement in November 2014 that George O’Grady would be stepping down from the role.

Keith has enjoyed an extensive and highly successful career in the worlds of sport and media. he is currently president of rogers media, a media conglomerate in canada, with responsibility for all lines of the media business, including 51 radio stations, 56 publications, 12 national tV stations plus 42 local stations, 300 digital properties as well as the toronto blue Jays, canada’s only major League baseball team.

While at rogers, Keith helped orchestrate the largest sports rights deal in canadian history, the first of its kind worldwide, with the acquisition of a $5.2 billion National hockey League rights deal for 12 years to include all media platforms. prior to this, Keith was president of canada’s Olympic broadcast media consortium where he created and led the media consortium for all broadcast rights holders for the Vancouver 2010 Olympic Winter Games, with responsibility for all production, programming, marketing, sales and sponsorship in the run up to and during the Games. earlier in his career he was ceO of the canadian Football League’s toronto argonauts, during which the team won the championship title in his first year of leadership.

Keith has a deep understanding of the professional athlete, having worked with them for over 30 years across several major sports including the National Football League, National hockey League, major League baseball and the canadian Football League.

Embracing talent ........

CHARITY AD

........ Providing opportunity “ Golfing4Life provide young talent with opportunity, encourage their belief and give core understanding of human values. These three fundamentals inspire not only performance in sport but in life itself ” Sir Clive Woodward, Rugby World Cup winning coach

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www golfing4life com #cLS2016

tUeSDaY sPeaKers JeremY SLeSSOr

maNaGiNG DirectOr OF eUrOpeaN GOLF DeSiGN

Jeremy has been involved in the golf course business since 1976. in that time, he has worked throughout europe, the United States and africa.

Jeremy joined eGD in 1994, becoming managing Director two years later. in addition to overseeing the successful day-to-day operation of the company, his specific responsibilities include meeting with potential and existing clients, assisting in the initial analysis of projects and then overseeing the company’s services for each of its projects. Given the wide geographic range of the company’s business and the equally wide range of clients for whom the company is working, Jeremy is acutely aware of current trends as they relate to golf resort development, together with the technical, financial and practical issues that result.

Jeremy is a frequent speaker at international conferences and seminars as well as a regular contributor to magazines and periodicals.

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notes

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tUeSDaY sPeaKers mriNaL maDiNa

DirectOr, the aD StOre UK

mrinal is an entrepreneur who has joined forces with Daniel blattler and Stephan hammes to run a full service marketing agency, the ad Store UK, which is part of a global network of independent creative agencies. mrinal’s focus is on business development and account management. his work interests include all things digital, content management and he is an avid networker. mrinal is a keen golfer and was a founding partner in a start up that looked to improve the lesson experience in golf, connecting coaches and golfers through an online platform called cadin. mrinal got the “golfing bug” at University where he took advantage of the student membership offer of £60 for club membership at barnham broom. he has been a member of golf clubs for 15 years and his current club is the richmond. mrinal is married and has two young children, he tries to keep fit, tries even harder to keep his handicap at a sensible level and is regularly involved with charity fundraising.

DaNieL bLattLer

ceO, blattler

Daniel’s latest venture is the ad Store UK. a full service marketing agency that’s part of a global network of independent creative agencies. as a spin-off of blattler, the ad Store UK taps into his extensive experience and resourses. adding to the skills and experience are his two business partners Stephan hammes and mrinal madina as well as the 10 partner agencies – a great resource when working with international clients.

Daniel founded his agency blattler Ltd in 2003, a boutique creative agency that helps brands define themselves, engage with their audience and tell their story. Some of his clients include mercedes-benz, Jpmorgan private bank, the Wisdom council and the Swiss embassy.

Daniel’s career started in Switzerland where he learned the meaning of hard work as an apprentice at a cheese factory. a normal day would start at 4am and tools were downed at 11pm. perfect preparation for a career in marketing. he married an english girl at the age of 22 and moved to London two years later with a seven month old son. Still happily married and now with two grown up children, Daniel never stopped working the long days – now tending to brands.

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tUeSDaY sPeaKer tOm DeLOZier

GeNeraL maNaGer, QUaiL hOLLOW

tom DeLozier is the General manager of Quail hollow club in charlotte, North carolina.

Quail hollow is an exclusive private club that has a storied tradition of bringing the best players in the World to the carolinas. the club continues this tradition as it will host the 99th pGa championship in 2017 and the presidents cup in 2021. arnold palmer was instrumental in the creation of Quail hollow club and also played a big part in hosting the Kemper Open invitational Golf tournament through the 1970’s and World Seniors Golf tournament through the 1980’s. For the past 13 years the club has served host to the Wachovia/Wells Fargo championship that is continued to be regarded as best in class on the pGa tour. Some of the previous winners at Quail hollow hosted tournaments include tom Weiskopf, miller barber, peter thompson, bruce crampton, Gary player, Jim Furyk, tiger Woods, rickie Fowler and rory mcilroy.

Quail hollow club is a full service year around facility that includes 18 holes of championship golf, several golf practice complexes, 7 tennis courts, swimming pools, and two clubhouses with multiple dining and event areas. the club employs a year around staff of 130 team members representing nine different departments.

Quail hollow club’s mission statement is ‘Good to better and better to best’ and the club’s motto is ‘Greatness has a home’.

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The Ad Store UK

Some people run a business, others nurture a brand.

Building brands is personal; it can be intense and it’s certainly rewarding.

The Ad Store UK is part of a global network of independent creative agencies. We build brands and help manage them.

Every day. At every touch-point.

London | hello@adstore.uk.com

club inc.

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