#BankingonValues campaign #BankingOnValues day campaign is a public initiative that calls on all GABV members, partners, customers, policy makers, regulators and the public to get involved in celebrating the growing global values-based banking movement. #BankingOnValues day is about creating positive change in the world’s banking system, and driving positive economic, social and environmental impact by influencing how banks and banking cooperatives serve human needs and the real economy. Since its beginning in 2014, the campaign focused on positive collaborative action through our members and partners with one message and one voice on one day. With the campaign we have managed to reach millions of people. Each year we change strategies and utilise different approaches to ensure that we stay current and reach audiences in innovative ways. We engaged with artists to visually represent the messages around values-based banking. In the first years of the campaign our focus was mostly on social media. This changed in the past two years where we encouraged our members to take a more active approach and implement activities with their local communities. Members used this opportunity and went out into communities and listened what the needs are – some planted trees, others organised clean-up actions, and some created financial products in answer to the needs of the local communities. In 2019, we focused on three themes – gender, migration and climate change. With the campaign, we wanted to inspire others and show what role banking on values can play when working on these challenges. If you like to know more about the campaign, please visit our website www.gabv.org/bankingonvaluesday
32 GABV Annual Report 2019
