Taking sustainability online Sustainability manager Sarah Robins says that your customer website is the ideal place to promote your eco and community credentials. They say that websites are modern day shop windows, and that’s true but they’re also so much more than a display of what’s for sale. Your website reflects who you are and all that you do, so it’s important —as well as a great opportunity— to use it to promote your commitments to sustainability and the communities you serve. And this needn’t be complex. Following a simple ‘Three Ps’ approach of Policies, Products and People will ensure you’ve covered the important aspects for most schoolwear retailers.
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