Getting social
It’s estimated that over half of the world’s population has access to social media, and of active online users that figure rises to over 80 percent. What’s more, leading platforms are now key channels for directing customers to websites that sell services or explain issues in more detail. Love it or hate it, social media can’t be ignored and that goes for schoolwear retailers too.
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‘Virtually all marketing strategies now include social media,’ says Mark Charlton from Bikeshed Communications a specialist in digital marketing. And there’s good reason for this, he explains. ‘Platforms like Facebook and Instagram are fast and flexible, offering the opportunity for regular communication without the complications and legal considerations of direct marketing to customer lists.’
The key to a good campaign, says Mark, is quality content, delivered regularly with personality and a little fun. ‘In many ways social media is ideal for community retailers. It provides a simple way to publicise offers, share news and promote their friendly service.’ ‘Social media allows for fast and easy feedback – done well, it’s a great way to communicate and strengthen customer relations.’
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