Sustainability Matters Insight takes an in depth look at Sustainability and what it means for schoolwear retailers.
Sarah Robins Sustainability Manager
Sarah Robins knows more than a thing or two about the challenges facing our industry. As Sustainability Manager for Banner, she’s at the forefront of a policy for progress, so it’s no surprise that she’s deeply committed to making change for the good. But as we start our interview, she’s at pains to point out that sustainability needs to be what that word implies—a realistic and practical journey taken at a pace we can all sustain. We began by asking what we thought were the critical questions. Why does sustainability matter so much? With all that’s happened these last twelve months, can’t we wait until the way ahead is clearer? And isn’t this really an issue for manufacturers, rather than retailers and schools… ‘Hold on a moment,’ she replies, ‘Sustainability is a huge subject, and it’s essential not to be overwhelmed or to try and solve it all in one fell swoop. But no, we can’t keep putting it off!’
‘Sustainability matters’, Sarah says, ‘Because if we ignore the future of our planet then we are actively allowing that change to occur. We have a responsibility to make a difference, and that means each of us committing to small adjustments, as much as it does our governments and policy makers pursuing bigger transformations.’ But isn’t that all a bit strategic – why is it so important for schoolwear retailers? After all, aren’t many of them small local businesses with limited impact already? ‘Good question,’ she replies, ‘but I’d turn it on its head. Schoolwear retailers are well known in their communities. What’s more, they have long-standing and loyal customers which means they’re ideally placed to have a lasting impact that’s good for business too.’ Sarah says there are two key reasons why retailers benefit from more sustainable practice. ‘Firstly, schools are now fully committed to sustainability and required to consider the impacts of contracts they award. That’s why there are precious few tenders today that don’t include questions on responsible practice. From reducing carbon impact to supporting Fair Trade and encouraging reuse and recycling schemes, there are a range 5
