The next generation.
If we believe that concern for the environment is of interest only to adults and organisations, we should think again. The current generation of young people are making it clear that sustainability matters to them—and it matters a lot! Inspired by activists like Greta Thunberg, and informed by their parents, their schools and their lifestyles, they want to see action that makes a difference, and they want to be part of the change. These are the messages that came over loud and clear when Dean Plant, Group Marketing Director at Banner, visited two schools to talk about sustainability and explain the changes on the horizon for school uniforms and sportswear.
8
