«Школа Науки» • № 7 (32) • Июль 2020
Экономические науки
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References: 1. Porter M. Competition. Per. From English. M., Publishing house "Williams", 2005. 2. The Law of the Republic Of Uzbekistan. About tourism. 7/16 / Lex. face. /docs/ 4428097 3. Mirziyoyev Sh. We will continue our path of national development with determination and raise it to a new level. Volume 1, Tashkent, Uzbekistan, 2017. – P. 275. 4. ttp:uz 24/uz/ society / Urgench-Tashkent-cities-and-Fergana-regions-tourism-regions-are organized. 5. Mirziyoyev Sh. The work of the people whose intention is great is also glorious, life is light and the future is prosperous. Volume 3, Tashkent, Uzbekistan, 2019, - P. 69. 6. Decree of the president of the Republic of Uzbekistan on measures to ensure more effective organization of the process of acquisition of rights over land parcels and other immovable property as part of the South Caucasus pipeline expansion project more ... The concept of development of tourism in the Republic of Uzbekistan in 20192025. Lex. face. / docs/ 4143118 7. Safarov B.Sh. Author of the doctoral dissertation “Improvement of methodological-methodical foundations of innovative development of the National Tourist Services Market”. Samarkand, 2016 year. 8. Mirzaev A. "Recreation is the creation of tourism clusters or the prospects for the development of the tourism system in the regions through them.""Business-Express" journal. In 2017 year. Number 12. UDK 621.771
Cooperation with the automotive develops the metallurgical competence of the “big three” Gelmanova Z.S., Aldabaevа A.E., Petrovskaya A.S., Omarova N.M. Karaganda State Industrial University, Temirtau, Kazakhstan Annotation. The article discusses the strategy of the "Big Three" aimed at simultaneously increasing the share of innovative high-value-added products in the product portfolio and developing customer service. The supplies of competitors to the automotive industry are analyzed. Competitive advantages have been identified. Their main directions are identified that contribute to maximum customer satisfaction. Keywords: steel, auto industry, competitors, strategy, value added, competencies, customers. INTRODUCTION Modern high-quality steel is fundamentally different from products of fifty years ago and is becoming more perfect. Automakers are some of the most demanding, sophisticated customers. Metallurgical plants that work with the automotive industry are developing their “metallurgical competence”. Working with the auto industry is not just the implementation of metal rolling - it is the active development of the whole range of customer-oriented services: quality, timing, flexibility and much more. Cooperation with the automotive industry for a metallurgical company is both an increase in the share of innovative high-value-added products in the product portfolio and the development of customer service. Automakers act as a control buyer. In the automotive industry, an increase in automobile production in the world leads to an increase in the production of a wide autosheet, and a decrease in body weight and tougher safety requirements lead to an increase in the share of high-strength steels in the car body. The increasing complexity of car design is leading to a greater spread of new products, such as superplastic brands, brands with a BH-effect, DP-mark with increased elongation, as well as new processing technologies - hot stamping. Customer behavior is also changing: the demand for personalized service and unique products of further redistribution is growing. RESULTS The strategy, “the organization’s relentless attempts to bring its goals in line with its own capabilities and prospects that open up in the external environment (and
vice versa)” [1, 2], of the “Big Three” is aimed at expanding the production of rolled metal of increased cost. Work with enterprises in the automotive industry is one of the priorities in the production and marketing activities of the Magnitogorsk Iron and Steel Works (MISW). The company is consistently implementing the strategic initiative “Supplier No. 1 for the most demanding customers of the automotive industry in the domestic market”, within the framework of which it has been developing the production of a sheet for many years, providing a quality alternative to import [3]. The share of MISW metal in the entire Russian automotive industry, including foreign industries localized in the country, reaches approximately 50%. According to top managers, this is the optimal value for MISW, which they are interested in maintaining further [4]. The plant pays special attention to increasing supplies to foreign automakers that create new car manufacturing facilities in Russia and the CIS countries. In 2019, Magnitogorsk shipped about 102 thousand tons of metal products to such companies (35% more than in 2018) [3]. Severstal’s strategy is to increase financial efficiency and create maximum added value. Severstal’s strategic priorities include excellent customer experience, maintaining industry leadership at cost and implementing new opportunities [5-7]. “Severstal” positions itself as a “Provider of complex solutions” and plans to move away from the traditional image of a producer of base steel [1]. It is not the first
